Omniscan intelligence ·
Oil and gas companies AI reputation tracker
How Google, ChatGPT and Claude portray oil and gas companies on fuel, charging and the energy transition.
10 oil and gas companies · 10 questions · 3 AI assistants
In short
Shell is named in 82% of AI answers, more than any other company. Among oil and gas companies named in at least one answer in five, TotalEnergies is described most positively (45% of mentions) and Chevron is described most negatively (92%).
Which oil and gas companies does AI name?
Share of answers that mention each company.
- Shell 82%
- BP 71%
- ExxonMobil 46%
- Chevron 42%
- TotalEnergies 38%
- Equinor 27%
- Eni 21%
- Saudi Aramco 16%
- Ithaca Energy 10%
- ConocoPhillips 10%
- Shell 84%
- BP 76%
- ExxonMobil 46%
- Chevron 42%
- TotalEnergies 34%
- Equinor 30%
- Eni 28%
- Saudi Aramco 12%
- Ithaca Energy 10%
- ConocoPhillips 10%
- Shell 90%
- BP 80%
- ExxonMobil 46%
- Chevron 44%
- TotalEnergies 42%
- Equinor 32%
- Eni 26%
- Saudi Aramco 24%
- ConocoPhillips 14%
- Ithaca Energy 12%
- Shell 72%
- BP 55%
- ExxonMobil 45%
- Chevron 40%
- TotalEnergies 38%
- Equinor 19%
- Saudi Aramco 13%
- Eni 9%
- Ithaca Energy 9%
- ConocoPhillips 4%
How does AI describe them?
Tone of each company's own mentions, ordered by net tone (positive minus negative).
Positive Neutral Negative
- TotalEnergies 45% 54% −9
- Equinor 30% 13% 58% −28
- Eni 29% 13% 58% −29
- Shell 21% 9% 70% −49
- BP 19% 75% −56
- Ithaca Energy 33% 67% −67
- ExxonMobil 87% −80
- Saudi Aramco 17% 83% −83
- Chevron 92% −87
- ConocoPhillips 93% −93
Who does AI single out?
For each question: the company the assistants most often pick as their answer, and the one they criticise most. Percentages are shares of that question's answers.
- Which petrol station brand is best, and which is cheapest? Picked as the answer: Tesco 13% Criticised most:BP 27%
- Are supermarket fuel prices cheaper than the big petrol brands? Picked as the answer: Costco 13% Criticised most:Shell 100%
- Where is the best place to charge an electric car on a long journey? Picked as the answer: Tesla 33% Criticised most:BP Pulse 33%
- Are oil companies profiteering from high fuel and energy prices? Picked as the answer: Fuel Finder 7% Criticised most:Shell 47%
- Which oil and gas companies are genuinely serious about the energy transition? Picked as the answer: TotalEnergies 47% Criticised most:BP 93%
- Which oil and gas companies have the worst environmental and human rights records? Criticised most:Shell 100%
- Which oil companies have faced legal action over climate change? Criticised most:Shell 100%
- Which oil and gas companies are investing most in renewable energy? Picked as the answer: TotalEnergies 87% Criticised most:ExxonMobil 93%
- Should new oil and gas fields be approved, and which companies are behind them? Criticised most:Shell 67%
- Are oil and gas companies a good investment? No company singled out
Picked as the answer Singled out critically
Does it depend which assistant you ask?
Share of each assistant's answers that mention each company. The ten most named are shown.
| Company | ChatGPT | Claude | |
|---|---|---|---|
| Shell | 84% | 90% | 72% |
| BP | 76% | 80% | 55% |
| ExxonMobil | 46% | 46% | 45% |
| Chevron | 42% | 44% | 40% |
| TotalEnergies | 34% | 42% | 38% |
| Equinor | 30% | 32% | 19% |
| Eni | 28% | 26% | 9% |
| Saudi Aramco | 12% | 24% | 13% |
| Ithaca Energy | 10% | 12% | 9% |
| ConocoPhillips | 10% | 14% | 4% |
Which sources shape the answers?
Share of answers citing each website.
- youtube.com 18%
- gov.uk 17%
- facebook.com 14%
- theguardian.com 11%
- reddit.com 10%
- sec.gov 10%
- rightfuelcard.co.uk 10%
- amnesty.org 9%
5%
is the most any company's own website is cited (totalenergies.com). Independent guides, regulators and comparison sites write most of the answer.
What comms teams can do about it
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1
Prioritise the sources shaping each issue
Map the cited pages to the campaign topic. Fuel comparisons, transition analysis and project scrutiny need different evidence and different publisher relationships.
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2
Make corporate claims easy to substantiate
Publish clear figures with dates, definitions and links to supporting disclosures. Explain the distinction between renewable investment, other low-carbon spending and the broader business.
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3
Keep the publisher in view across every channel
Track which newsrooms, researchers and organisations sit behind cited videos, posts and documents. Follow changes in both the sources and the tone of answers on the same questions.
Method
10 questions UK customers ask, put repeatedly to ChatGPT, Claude and Google AI Overviews with the United Kingdom as the user's location, 24 September 2026. Naming figures are shares of all answers; tone figures are shares of each company's own mentions.
Cite as: Omniscan, “Oil and gas companies AI reputation tracker”, September 2026, https://www.omniscan.ai/ai-benchmarks/oil-and-gas
See how the press covers oil and gas companies: UK oil & gas media reputation tracker →