---
title: UK airlines AI reputation tracker – September 2026
canonical_url: https://www.omniscan.ai/ai-benchmarks/uk-airlines
type: dataset
publisher: Omniscan
sector: UK airlines
assistants: ChatGPT, Claude, Google
date_published: '2026-09-20'
last_updated: '2026-09-20'
companies: 8
questions: 10
data_download: https://www.omniscan.ai/ai-benchmarks/uk-airlines/data.json
summary: British Airways is named in 88% of AI answers, more than any other airline.
  Among airlines named in at least one answer in five, Jet2 is described most positively
  (84% of mentions) and Wizz Air is described most negatively (71%).
---

# UK airlines AI reputation tracker (September 2026)

> British Airways is named in 88% of AI answers, more than any other airline. Among airlines named in at least one answer in five, Jet2 is described most positively (84% of mentions) and Wizz Air is described most negatively (71%).

Interactive version: https://www.omniscan.ai/ai-benchmarks/uk-airlines

## Which airlines AI names

Share of AI answers that mention each airline.

| Airline | All assistants | ChatGPT | Claude | Google |
| --- | --- | --- | --- | --- |
| British Airways | 88% | 90% | 98% | 69% |
| easyJet | 76% | 84% | 86% | 53% |
| Jet2 | 65% | 74% | 80% | 31% |
| Ryanair | 65% | 62% | 82% | 44% |
| Wizz Air | 56% | 52% | 80% | 28% |
| Virgin Atlantic | 53% | 52% | 66% | 36% |
| TUI | 49% | 34% | 76% | 31% |
| Loganair | 17% | 2% | 32% | 17% |

## How AI describes them

Tone of each airline's own mentions in AI answers.

| Airline | Positive | Neutral | Negative | Net tone |
| --- | --- | --- | --- | --- |
| Virgin Atlantic | 81% | 14% | 6% | +75 |
| Jet2 | 84% | 6% | 10% | +74 |
| Loganair | 65% | 22% | 13% | +52 |
| British Airways | 70% | 8% | 23% | +47 |
| easyJet | 55% | 19% | 26% | +29 |
| TUI | 58% | 12% | 30% | +28 |
| Ryanair | 27% | 8% | 65% | −38 |
| Wizz Air | 25% | 4% | 71% | −46 |

## Who AI singles out, question by question

Shares are of the answers to that question.

- **Which UK airline is best for a family holiday?** Most often picked: Jet2 (73%). Most criticised: Ryanair (40%).
- **Which airline is cheapest for a European flight from the UK?** Most often picked: Ryanair (80%).
- **Which UK airline has the best and worst customer service?** Most often picked: Jet2 (100%). Most criticised: Ryanair (100%).
- **Which UK airlines have the most delays and cancellations?** Most often picked: Jet2 (40%). Most criticised: Wizz Air (90%).
- **Which airline is worst for extra charges like baggage and seat selection?** Most criticised: Ryanair (100%).
- **How do I claim compensation for a delayed flight, and which airlines make it hardest?** Most criticised: Wizz Air (100%).
- **Which UK airline is best for long-haul travel?** Most often picked: Virgin Atlantic (100%). Most criticised: United Airlines (27%).
- **Which UK airlines have the most legroom and the most comfortable seats?** Most often picked: Virgin Atlantic (33%). Most criticised: easyJet (53%).
- **Which UK airline is best for business travel?** Most often picked: British Airways (100%). Most criticised: Jet2 (23%).
- **Which UK airlines are doing most to cut carbon emissions?** Most often picked: Jet2 (20%).

## By assistant

- ChatGPT: British Airways is named most often (90% of its answers).
- Claude: British Airways is named most often (98% of its answers).
- Google: British Airways is named most often (69% of its answers).

## Sources AI cites

| Website | Answers citing it |
| --- | --- |
| which.co.uk | 46% |
| britishairways.com | 32% |
| easyjet.com | 29% |
| caa.co.uk | 21% |
| aerospaceglobalnews.com | 16% |
| virginatlantic.com | 15% |
| jet2.com | 13% |
| ryanair.com | 13% |

The most-cited airline website is britishairways.com (32% of answers).

## Method

10 questions UK customers ask, put repeatedly to ChatGPT, Claude and Google AI Overviews with the United Kingdom as the user's location, 20 September 2026. Naming figures are shares of all answers; tone figures are shares of each airline's own mentions. Recommendations for communications teams and the full PDF report are available on the interactive page.

## How to cite

Omniscan, "UK airlines AI reputation tracker", September 2026. https://www.omniscan.ai/ai-benchmarks/uk-airlines