---
title: UK consumer goods companies AI reputation tracker – September 2026
canonical_url: https://www.omniscan.ai/ai-benchmarks/uk-consumer-goods
type: dataset
publisher: Omniscan
sector: UK consumer goods companies
assistants: ChatGPT, Claude, Google
date_published: '2026-09-08'
last_updated: '2026-09-08'
companies: 15
questions: 10
data_download: https://www.omniscan.ai/ai-benchmarks/uk-consumer-goods/data.json
summary: Nestlé is named in 58% of AI answers, more than any other company. Among
  companies named in at least one answer in five, Colgate-Palmolive is described most
  positively (32% of mentions) and Nestlé is described most negatively (96%).
---

# UK consumer goods companies AI reputation tracker (September 2026)

> Nestlé is named in 58% of AI answers, more than any other company. Among companies named in at least one answer in five, Colgate-Palmolive is described most positively (32% of mentions) and Nestlé is described most negatively (96%).

Interactive version: https://www.omniscan.ai/ai-benchmarks/uk-consumer-goods

## Which companies AI names

Share of AI answers that mention each company.

| Company | All assistants | ChatGPT | Claude | Google |
| --- | --- | --- | --- | --- |
| Nestlé | 58% | 53% | 67% | 54% |
| Unilever | 50% | 53% | 57% | 39% |
| Coca-Cola | 43% | 40% | 47% | 43% |
| PepsiCo | 42% | 43% | 43% | 39% |
| Mondelēz | 40% | 43% | 50% | 25% |
| Mars | 35% | 37% | 43% | 25% |
| Procter & Gamble | 31% | 33% | 27% | 32% |
| Colgate-Palmolive | 22% | 27% | 13% | 25% |
| Kraft Heinz | 19% | 17% | 17% | 25% |
| Kellogg’s | 18% | 13% | 33% | 7% |
| Ferrero | 17% | 10% | 37% | 4% |
| Reckitt | 17% | 27% | 13% | 11% |
| Danone | 15% | 10% | 30% | 4% |
| General Mills | 10% | 7% | 13% | 11% |
| L’Oréal | 9% | 7% | 20% | 0% |

## How AI describes them

Tone of each company's own mentions in AI answers.

| Company | Positive | Neutral | Negative | Net tone |
| --- | --- | --- | --- | --- |
| Colgate-Palmolive | 32% | 26% | 42% | −10 |
| Reckitt | 13% | 53% | 33% | −20 |
| Procter & Gamble | 19% | 33% | 48% | −29 |
| Unilever | 14% | 25% | 61% | −47 |
| Danone | 15% | 0% | 85% | −70 |
| Kellogg’s | 13% | 0% | 88% | −75 |
| Kraft Heinz | 6% | 6% | 88% | −82 |
| PepsiCo | 5% | 3% | 92% | −87 |
| Ferrero | 0% | 13% | 87% | −87 |
| Mondelēz | 3% | 6% | 91% | −88 |
| Mars | 6% | 0% | 94% | −88 |
| Coca-Cola | 3% | 5% | 92% | −89 |
| Nestlé | 0% | 4% | 96% | −96 |

Companies mentioned too rarely to judge their tone are not listed.

## Who AI singles out, question by question

Shares are of the answers to that question.

- **Which big consumer goods companies are the most trusted, and which are the least?** Most often picked: Procter & Gamble (33%). Most criticised: Nestlé (56%).
- **Which company actually makes the brands in my kitchen and bathroom?** No company is singled out.
- **Which household brands have shrunk their products while charging the same or more?** Most criticised: Nestlé (78%).
- **Are the big food and consumer goods companies profiteering from inflation?** No company is singled out.
- **Which food companies make the most ultra-processed food, and which should I avoid?** Most criticised: Nestlé (100%).
- **Which brands market junk food to children?** Most criticised: Coca-Cola (89%).
- **Which brands are greenwashing, and which sustainability claims are genuine?** Most often picked: Patagonia (33%). Most criticised: Coca-Cola (56%).
- **Which household brands are worst for plastic packaging and waste?** Most criticised: Coca-Cola (100%).
- **Which consumer goods companies are linked to palm oil deforestation or bad supply-chain practices?** Most criticised: Unilever (100%).
- **Which big brands should I boycott, and why?** Most often picked: Ethical Consumer (13%). Most criticised: Coca-Cola (63%).

## By assistant

- ChatGPT: Nestlé is named most often (53% of its answers).
- Claude: Nestlé is named most often (67% of its answers).
- Google: Nestlé is named most often (54% of its answers).

## Sources AI cites

| Website | Answers citing it |
| --- | --- |
| gov.uk | 15% |
| which.co.uk | 13% |
| linkedin.com | 11% |
| facebook.com | 9% |
| greenpeace.org.uk | 9% |
| reddit.com | 9% |
| foodfoundation.org.uk | 8% |
| thegrocer.co.uk | 8% |

No company's own website is among the cited sources.

## Method

10 questions UK customers ask, put repeatedly to ChatGPT, Claude and Google AI Overviews with the United Kingdom as the user's location, 8 September 2026. Naming figures are shares of all answers; tone figures are shares of each company's own mentions. Recommendations for communications teams and the full PDF report are available on the interactive page.

## How to cite

Omniscan, "UK consumer goods companies AI reputation tracker", September 2026. https://www.omniscan.ai/ai-benchmarks/uk-consumer-goods