---
title: UK high street food chains AI reputation tracker – September 2026
canonical_url: https://www.omniscan.ai/ai-benchmarks/uk-food-chains
type: dataset
publisher: Omniscan
sector: UK high street food chains
assistants: ChatGPT, Claude, Google
date_published: '2026-09-24'
last_updated: '2026-09-24'
companies: 24
questions: 10
data_download: https://www.omniscan.ai/ai-benchmarks/uk-food-chains/data.json
summary: McDonald's is named in 81% of AI answers, more than any other chain. Among
  food chains named in at least one answer in five, Greggs is described most positively
  (91% of mentions) and Burger King is described most negatively (45%).
---

# UK high street food chains AI reputation tracker (September 2026)

> McDonald's is named in 81% of AI answers, more than any other chain. Among food chains named in at least one answer in five, Greggs is described most positively (91% of mentions) and Burger King is described most negatively (45%).

Interactive version: https://www.omniscan.ai/ai-benchmarks/uk-food-chains

## Which food chains AI names

Share of AI answers that mention each chain.

| Chain | All assistants | ChatGPT | Claude | Google |
| --- | --- | --- | --- | --- |
| McDonald's | 81% | 84% | 94% | 64% |
| Greggs | 63% | 64% | 82% | 42% |
| KFC | 60% | 64% | 82% | 34% |
| Burger King | 58% | 58% | 80% | 36% |
| Subway | 48% | 54% | 56% | 34% |
| Nando's | 31% | 26% | 52% | 14% |
| Five Guys | 29% | 42% | 30% | 14% |
| Pret A Manger | 24% | 30% | 36% | 6% |
| Domino's | 19% | 16% | 32% | 10% |
| Costa Coffee | 16% | 12% | 26% | 10% |
| LEON | 15% | 18% | 20% | 8% |
| Caffè Nero | 13% | 10% | 16% | 12% |
| Pizza Hut | 13% | 8% | 20% | 10% |
| Starbucks | 12% | 10% | 18% | 8% |
| Taco Bell | 12% | 8% | 6% | 22% |
| Popeyes | 10% | 14% | 12% | 4% |
| Itsu | 9% | 16% | 12% | 0% |
| Wetherspoon | 9% | 2% | 24% | 2% |
| Chicken Cottage | 8% | 2% | 12% | 10% |
| Chipotle | 8% | 0% | 6% | 18% |
| Honest Burgers | 7% | 6% | 12% | 4% |
| Bleecker | 7% | 6% | 8% | 6% |
| Wagamama | 5% | 8% | 6% | 0% |
| Gail's | 5% | 10% | 2% | 2% |

## How AI describes them

Tone of each chain's own mentions in AI answers.

| Chain | Positive | Neutral | Negative | Net tone |
| --- | --- | --- | --- | --- |
| Bleecker | 100% | 0% | 0% | +100 |
| Honest Burgers | 100% | 0% | 0% | +100 |
| Itsu | 100% | 0% | 0% | +100 |
| LEON | 91% | 4% | 4% | +87 |
| Wetherspoon | 86% | 14% | 0% | +86 |
| Greggs | 91% | 2% | 6% | +85 |
| Caffè Nero | 84% | 11% | 5% | +79 |
| Nando's | 87% | 2% | 11% | +76 |
| Five Guys | 84% | 2% | 14% | +70 |
| Pret A Manger | 72% | 8% | 19% | +53 |
| Popeyes | 67% | 7% | 27% | +40 |
| Domino's | 55% | 17% | 28% | +27 |
| Chipotle | 58% | 8% | 33% | +25 |
| Costa Coffee | 50% | 21% | 29% | +21 |
| McDonald's | 53% | 15% | 32% | +21 |
| Subway | 54% | 10% | 36% | +18 |
| Pizza Hut | 42% | 26% | 32% | +10 |
| Taco Bell | 50% | 6% | 44% | +6 |
| KFC | 44% | 14% | 41% | +3 |
| Burger King | 46% | 9% | 45% | +1 |
| Starbucks | 22% | 22% | 56% | −34 |
| Chicken Cottage | 8% | 0% | 92% | −84 |

Food chains mentioned too rarely to judge their tone are not listed.

## Who AI singles out, question by question

Shares are of the answers to that question.

- **Which UK fast food chain is the best?** Most often picked: Greggs (73%).
- **Which UK fast food chain offers the best value for money?** Most often picked: Greggs (60%). Most criticised: Burger King (33%).
- **Where can I get the best burger on the UK high street?** Most often picked: Honest Burgers (40%). Most criticised: McDonald's (27%).
- **Which high street chain does the best coffee and breakfast?** Most often picked: Caffè Nero (40%). Most criticised: Starbucks (60%).
- **Which fast food chains have the healthiest options?** Most often picked: Itsu (27%). Most criticised: KFC (20%).
- **Which UK fast food chains are best for vegetarians and vegans?** Most often picked: Wagamama (20%). Most criticised: McDonald's (27%).
- **Which UK fast food chains have the best loyalty app and rewards?** Most often picked: McDonald's (33%). Most criticised: Deliveroo (20%).
- **Why has fast food got so expensive, and which chains have raised prices most?** Most criticised: McDonald's (100%).
- **Which UK fast food chains have had food hygiene or safety problems?** Most criticised: Subway (87%).
- **Which UK fast food chains treat their staff best?** Most often picked: Five Guys (40%). Most criticised: KFC (67%).

## By assistant

- ChatGPT: McDonald's is named most often (84% of its answers).
- Claude: McDonald's is named most often (94% of its answers).
- Google: McDonald's is named most often (64% of its answers).

## Sources AI cites

| Website | Answers citing it |
| --- | --- |
| reddit.com | 18% |
| mcdonalds.com | 15% |
| yougov.com | 11% |
| breakroom.cc | 9% |
| timeout.com | 9% |
| youtube.com | 9% |
| foodserviceequipmentjournal.com | 9% |
| subway.com | 9% |

The most-cited chain website is mcdonalds.com (15% of answers).

## Method

10 questions UK customers ask, put repeatedly to ChatGPT, Claude and Google AI Overviews with the United Kingdom as the user's location, 24 September 2026. Naming figures are shares of all answers; tone figures are shares of each chain's own mentions. Recommendations for communications teams and the full PDF report are available on the interactive page.

## How to cite

Omniscan, "UK high street food chains AI reputation tracker", September 2026. https://www.omniscan.ai/ai-benchmarks/uk-food-chains