---
title: UK media reputation benchmarks 2026
canonical_url: https://www.omniscan.ai/benchmarks
type: data catalogue
publisher: Omniscan
last_updated: '2026-10-05'
sectors: 41
summary: Earned-media reputation benchmarks for 41 UK sectors, comparing share of
  coverage, tone and editorial themes month by month.
---

# UK media reputation benchmarks 2026

> Omniscan publishes free earned-media reputation benchmarks for 41 UK sectors. Each benchmark ranks a declared set of organisations by share of coverage in UK press, with tone and editorial themes, month by month. Data runs to 30 September 2026. Every sector has four editions: 2026 year to date, H1 (January–June), July and August.

Interactive version: https://www.omniscan.ai/benchmarks

## Sector benchmarks

Leaders are for the 2026 year-to-date edition of each sector.

| Sector | Organisations | Highest share of coverage | Most favourable net tone | Editions |
| --- | --- | --- | --- | --- |
| [UK Accounting & Business Software](https://www.omniscan.ai/benchmarks/uk-accounting-software-2026-ytd.md) | 7 | Sage (41.7%) | The Access Group (+73) | [2026 year to date](https://www.omniscan.ai/benchmarks/uk-accounting-software-2026-ytd.md), [H1 2026](https://www.omniscan.ai/benchmarks/uk-accounting-software-2026-h1.md), [July 2026](https://www.omniscan.ai/benchmarks/uk-accounting-software-2026-07.md), [August 2026](https://www.omniscan.ai/benchmarks/uk-accounting-software-2026-08.md), [September 2026](https://www.omniscan.ai/benchmarks/uk-accounting-software-2026-09.md) |
| [UK Airlines](https://www.omniscan.ai/benchmarks/uk-airlines-2026-ytd.md) | 8 | easyJet (21.5%) | Jet2 (+17) | [2026 year to date](https://www.omniscan.ai/benchmarks/uk-airlines-2026-ytd.md), [H1 2026](https://www.omniscan.ai/benchmarks/uk-airlines-2026-h1.md), [July 2026](https://www.omniscan.ai/benchmarks/uk-airlines-2026-07.md), [August 2026](https://www.omniscan.ai/benchmarks/uk-airlines-2026-08.md), [September 2026](https://www.omniscan.ai/benchmarks/uk-airlines-2026-09.md) |
| [UK Airports](https://www.omniscan.ai/benchmarks/uk-airports-2026-ytd.md) | 9 | Heathrow (21.6%) | Luton Airport (+7) | [2026 year to date](https://www.omniscan.ai/benchmarks/uk-airports-2026-ytd.md), [H1 2026](https://www.omniscan.ai/benchmarks/uk-airports-2026-h1.md), [July 2026](https://www.omniscan.ai/benchmarks/uk-airports-2026-07.md), [August 2026](https://www.omniscan.ai/benchmarks/uk-airports-2026-08.md), [September 2026](https://www.omniscan.ai/benchmarks/uk-airports-2026-09.md) |
| [UK Alcohol Producers](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-ytd.md) | 9 | Diageo (41.9%) | Edrington (+76) | [2026 year to date](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-ytd.md), [H1 2026](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-h1.md), [July 2026](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-07.md), [August 2026](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-08.md), [September 2026](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-09.md) |
| [UK Asset Managers](https://www.omniscan.ai/benchmarks/uk-asset-managers-2026-ytd.md) | 11 | BlackRock (37.1%) | Jupiter (+47) | [2026 year to date](https://www.omniscan.ai/benchmarks/uk-asset-managers-2026-ytd.md), [H1 2026](https://www.omniscan.ai/benchmarks/uk-asset-managers-2026-h1.md), [July 2026](https://www.omniscan.ai/benchmarks/uk-asset-managers-2026-07.md), [August 2026](https://www.omniscan.ai/benchmarks/uk-asset-managers-2026-08.md), [September 2026](https://www.omniscan.ai/benchmarks/uk-asset-managers-2026-09.md) |
| [UK Car Brands](https://www.omniscan.ai/benchmarks/uk-automotive-2026-ytd.md) | 10 | JLR (14.0%) | BYD (+67) | [2026 year to date](https://www.omniscan.ai/benchmarks/uk-automotive-2026-ytd.md), [H1 2026](https://www.omniscan.ai/benchmarks/uk-automotive-2026-h1.md), [July 2026](https://www.omniscan.ai/benchmarks/uk-automotive-2026-07.md), [August 2026](https://www.omniscan.ai/benchmarks/uk-automotive-2026-08.md), [September 2026](https://www.omniscan.ai/benchmarks/uk-automotive-2026-09.md) |
| [UK Retail Banks](https://www.omniscan.ai/benchmarks/uk-banking-2026-ytd.md) | 10 | Lloyds (21.7%) | Chase UK (+52) | [2026 year to date](https://www.omniscan.ai/benchmarks/uk-banking-2026-ytd.md), [H1 2026](https://www.omniscan.ai/benchmarks/uk-banking-2026-h1.md), [July 2026](https://www.omniscan.ai/benchmarks/uk-banking-2026-07.md), [August 2026](https://www.omniscan.ai/benchmarks/uk-banking-2026-08.md), [September 2026](https://www.omniscan.ai/benchmarks/uk-banking-2026-09.md) |
| [UK Health & Beauty Retailers](https://www.omniscan.ai/benchmarks/uk-beauty-2026-ytd.md) | 9 | Boots (43.9%) | Sephora UK (+91) | [2026 year to date](https://www.omniscan.ai/benchmarks/uk-beauty-2026-ytd.md), [H1 2026](https://www.omniscan.ai/benchmarks/uk-beauty-2026-h1.md), [July 2026](https://www.omniscan.ai/benchmarks/uk-beauty-2026-07.md), [August 2026](https://www.omniscan.ai/benchmarks/uk-beauty-2026-08.md), [September 2026](https://www.omniscan.ai/benchmarks/uk-beauty-2026-09.md) |
| [UK Bus & Coach Operators](https://www.omniscan.ai/benchmarks/uk-bus-coach-operators-2026-ytd.md) | 7 | Stagecoach (30.5%) | FlixBus UK (+74) | [2026 year to date](https://www.omniscan.ai/benchmarks/uk-bus-coach-operators-2026-ytd.md), [H1 2026](https://www.omniscan.ai/benchmarks/uk-bus-coach-operators-2026-h1.md), [July 2026](https://www.omniscan.ai/benchmarks/uk-bus-coach-operators-2026-07.md), [August 2026](https://www.omniscan.ai/benchmarks/uk-bus-coach-operators-2026-08.md), [September 2026](https://www.omniscan.ai/benchmarks/uk-bus-coach-operators-2026-09.md) |
| [UK Car Retail & Marketplaces](https://www.omniscan.ai/benchmarks/uk-car-retail-marketplaces-2026-ytd.md) | 9 | Auto Trader (33.5%) | Motorpoint (+71) | [2026 year to date](https://www.omniscan.ai/benchmarks/uk-car-retail-marketplaces-2026-ytd.md), [H1 2026](https://www.omniscan.ai/benchmarks/uk-car-retail-marketplaces-2026-h1.md), [July 2026](https://www.omniscan.ai/benchmarks/uk-car-retail-marketplaces-2026-07.md), [August 2026](https://www.omniscan.ai/benchmarks/uk-car-retail-marketplaces-2026-08.md), [September 2026](https://www.omniscan.ai/benchmarks/uk-car-retail-marketplaces-2026-09.md) |
| [UK Construction Contractors](https://www.omniscan.ai/benchmarks/uk-construction-contractors-2026-ytd.md) | 10 | Balfour Beatty (19.4%) | Morgan Sindall (+77) | [2026 year to date](https://www.omniscan.ai/benchmarks/uk-construction-contractors-2026-ytd.md), [H1 2026](https://www.omniscan.ai/benchmarks/uk-construction-contractors-2026-h1.md), [July 2026](https://www.omniscan.ai/benchmarks/uk-construction-contractors-2026-07.md), [August 2026](https://www.omniscan.ai/benchmarks/uk-construction-contractors-2026-08.md), [September 2026](https://www.omniscan.ai/benchmarks/uk-construction-contractors-2026-09.md) |
| [UK Cybersecurity](https://www.omniscan.ai/benchmarks/uk-cybersecurity-2026-ytd.md) | 6 | Sophos (40.8%) | BAE Systems Digital Intelligence (+100) | [2026 year to date](https://www.omniscan.ai/benchmarks/uk-cybersecurity-2026-ytd.md), [H1 2026](https://www.omniscan.ai/benchmarks/uk-cybersecurity-2026-h1.md), [July 2026](https://www.omniscan.ai/benchmarks/uk-cybersecurity-2026-07.md), [August 2026](https://www.omniscan.ai/benchmarks/uk-cybersecurity-2026-08.md), [September 2026](https://www.omniscan.ai/benchmarks/uk-cybersecurity-2026-09.md) |
| [UK Defence](https://www.omniscan.ai/benchmarks/uk-defence-2026-ytd.md) | 10 | BAE Systems (32.2%) | Rolls-Royce (+71) | [2026 year to date](https://www.omniscan.ai/benchmarks/uk-defence-2026-ytd.md), [H1 2026](https://www.omniscan.ai/benchmarks/uk-defence-2026-h1.md), [July 2026](https://www.omniscan.ai/benchmarks/uk-defence-2026-07.md), [August 2026](https://www.omniscan.ai/benchmarks/uk-defence-2026-08.md), [September 2026](https://www.omniscan.ai/benchmarks/uk-defence-2026-09.md) |
| [UK Energy Suppliers](https://www.omniscan.ai/benchmarks/uk-energy-suppliers-2026-ytd.md) | 10 | Octopus Energy (25.7%) | Octopus Energy (+53) | [2026 year to date](https://www.omniscan.ai/benchmarks/uk-energy-suppliers-2026-ytd.md), [H1 2026](https://www.omniscan.ai/benchmarks/uk-energy-suppliers-2026-h1.md), [July 2026](https://www.omniscan.ai/benchmarks/uk-energy-suppliers-2026-07.md), [August 2026](https://www.omniscan.ai/benchmarks/uk-energy-suppliers-2026-08.md), [September 2026](https://www.omniscan.ai/benchmarks/uk-energy-suppliers-2026-09.md) |
| [UK Fast Food & QSR](https://www.omniscan.ai/benchmarks/uk-fast-food-qsr-2026-ytd.md) | 10 | Greggs (27.0%) | Burger King (+51) | [2026 year to date](https://www.omniscan.ai/benchmarks/uk-fast-food-qsr-2026-ytd.md), [H1 2026](https://www.omniscan.ai/benchmarks/uk-fast-food-qsr-2026-h1.md), [July 2026](https://www.omniscan.ai/benchmarks/uk-fast-food-qsr-2026-07.md), [August 2026](https://www.omniscan.ai/benchmarks/uk-fast-food-qsr-2026-08.md), [September 2026](https://www.omniscan.ai/benchmarks/uk-fast-food-qsr-2026-09.md) |
| [UK Payments & Fintech](https://www.omniscan.ai/benchmarks/uk-fintech-2026-ytd.md) | 12 | Wise (27.4%) | SumUp (+88) | [2026 year to date](https://www.omniscan.ai/benchmarks/uk-fintech-2026-ytd.md), [H1 2026](https://www.omniscan.ai/benchmarks/uk-fintech-2026-h1.md), [July 2026](https://www.omniscan.ai/benchmarks/uk-fintech-2026-07.md), [August 2026](https://www.omniscan.ai/benchmarks/uk-fintech-2026-08.md), [September 2026](https://www.omniscan.ai/benchmarks/uk-fintech-2026-09.md) |
| [UK Facilities Management & Contract Catering](https://www.omniscan.ai/benchmarks/uk-fm-contract-catering-2026-ytd.md) | 6 | Compass Group (30.2%) | Compass Group (+79) | [2026 year to date](https://www.omniscan.ai/benchmarks/uk-fm-contract-catering-2026-ytd.md), [H1 2026](https://www.omniscan.ai/benchmarks/uk-fm-contract-catering-2026-h1.md), [July 2026](https://www.omniscan.ai/benchmarks/uk-fm-contract-catering-2026-07.md), [August 2026](https://www.omniscan.ai/benchmarks/uk-fm-contract-catering-2026-08.md), [September 2026](https://www.omniscan.ai/benchmarks/uk-fm-contract-catering-2026-09.md) |
| [UK Food Delivery & Meal Kits](https://www.omniscan.ai/benchmarks/uk-food-delivery-meal-kits-2026-ytd.md) | 5 | Deliveroo (30.8%) | Deliveroo (+33) | [2026 year to date](https://www.omniscan.ai/benchmarks/uk-food-delivery-meal-kits-2026-ytd.md), [H1 2026](https://www.omniscan.ai/benchmarks/uk-food-delivery-meal-kits-2026-h1.md), [July 2026](https://www.omniscan.ai/benchmarks/uk-food-delivery-meal-kits-2026-07.md), [August 2026](https://www.omniscan.ai/benchmarks/uk-food-delivery-meal-kits-2026-08.md), [September 2026](https://www.omniscan.ai/benchmarks/uk-food-delivery-meal-kits-2026-09.md) |
| [UK Food & FMCG](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-ytd.md) | 10 | Nestlé (21.0%) | Premier Foods (+75) | [2026 year to date](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-ytd.md), [H1 2026](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-h1.md), [July 2026](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-07.md), [August 2026](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-08.md), [September 2026](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-09.md) |
| [UK Gambling Operators](https://www.omniscan.ai/benchmarks/uk-gambling-operators-2026-ytd.md) | 5 | Flutter Entertainment (29.3%) | bet365 (−10) | [2026 year to date](https://www.omniscan.ai/benchmarks/uk-gambling-operators-2026-ytd.md), [H1 2026](https://www.omniscan.ai/benchmarks/uk-gambling-operators-2026-h1.md), [July 2026](https://www.omniscan.ai/benchmarks/uk-gambling-operators-2026-07.md), [August 2026](https://www.omniscan.ai/benchmarks/uk-gambling-operators-2026-08.md), [September 2026](https://www.omniscan.ai/benchmarks/uk-gambling-operators-2026-09.md) |
| [UK Grocers](https://www.omniscan.ai/benchmarks/uk-grocers-2026-ytd.md) | 11 | Tesco (15.1%) | Aldi (+61) | [2026 year to date](https://www.omniscan.ai/benchmarks/uk-grocers-2026-ytd.md), [H1 2026](https://www.omniscan.ai/benchmarks/uk-grocers-2026-h1.md), [July 2026](https://www.omniscan.ai/benchmarks/uk-grocers-2026-07.md), [August 2026](https://www.omniscan.ai/benchmarks/uk-grocers-2026-08.md), [September 2026](https://www.omniscan.ai/benchmarks/uk-grocers-2026-09.md) |
| [UK Hospitality](https://www.omniscan.ai/benchmarks/uk-hospitality-2026-ytd.md) | 9 | JD Wetherspoon (28.5%) | Young's (+71) | [2026 year to date](https://www.omniscan.ai/benchmarks/uk-hospitality-2026-ytd.md), [H1 2026](https://www.omniscan.ai/benchmarks/uk-hospitality-2026-h1.md), [July 2026](https://www.omniscan.ai/benchmarks/uk-hospitality-2026-07.md), [August 2026](https://www.omniscan.ai/benchmarks/uk-hospitality-2026-08.md), [September 2026](https://www.omniscan.ai/benchmarks/uk-hospitality-2026-09.md) |
| [UK Housebuilders](https://www.omniscan.ai/benchmarks/uk-housebuilders-2026-ytd.md) | 9 | Barratt Redrow (21.8%) | Cala Group (+57) | [2026 year to date](https://www.omniscan.ai/benchmarks/uk-housebuilders-2026-ytd.md), [H1 2026](https://www.omniscan.ai/benchmarks/uk-housebuilders-2026-h1.md), [July 2026](https://www.omniscan.ai/benchmarks/uk-housebuilders-2026-07.md), [August 2026](https://www.omniscan.ai/benchmarks/uk-housebuilders-2026-08.md), [September 2026](https://www.omniscan.ai/benchmarks/uk-housebuilders-2026-09.md) |
| [UK Insurance & Retirement](https://www.omniscan.ai/benchmarks/uk-insurers-2026-ytd.md) | 10 | Standard Life plc (20.7%) | Rothesay (+73) | [2026 year to date](https://www.omniscan.ai/benchmarks/uk-insurers-2026-ytd.md), [H1 2026](https://www.omniscan.ai/benchmarks/uk-insurers-2026-h1.md), [July 2026](https://www.omniscan.ai/benchmarks/uk-insurers-2026-07.md), [August 2026](https://www.omniscan.ai/benchmarks/uk-insurers-2026-08.md), [September 2026](https://www.omniscan.ai/benchmarks/uk-insurers-2026-09.md) |
| [UK Investment Platforms](https://www.omniscan.ai/benchmarks/uk-investment-platforms-2026-ytd.md) | 9 | AJ Bell (36.1%) | Trading 212 (+60) | [2026 year to date](https://www.omniscan.ai/benchmarks/uk-investment-platforms-2026-ytd.md), [H1 2026](https://www.omniscan.ai/benchmarks/uk-investment-platforms-2026-h1.md), [July 2026](https://www.omniscan.ai/benchmarks/uk-investment-platforms-2026-07.md), [August 2026](https://www.omniscan.ai/benchmarks/uk-investment-platforms-2026-08.md), [September 2026](https://www.omniscan.ai/benchmarks/uk-investment-platforms-2026-09.md) |
| [UK IT Services & Resellers](https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-ytd.md) | 7 | Computacenter (34.7%) | Civica (+100) | [2026 year to date](https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-ytd.md), [H1 2026](https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-h1.md), [July 2026](https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-07.md), [August 2026](https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-08.md), [September 2026](https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-09.md) |
| [UK-Covered Miners](https://www.omniscan.ai/benchmarks/uk-miners-2026-ytd.md) | 8 | Rio Tinto (19.9%) | Rio Tinto (+22) | [2026 year to date](https://www.omniscan.ai/benchmarks/uk-miners-2026-ytd.md), [H1 2026](https://www.omniscan.ai/benchmarks/uk-miners-2026-h1.md), [July 2026](https://www.omniscan.ai/benchmarks/uk-miners-2026-07.md), [August 2026](https://www.omniscan.ai/benchmarks/uk-miners-2026-08.md), [September 2026](https://www.omniscan.ai/benchmarks/uk-miners-2026-09.md) |
| [UK Oil & Gas Producers](https://www.omniscan.ai/benchmarks/uk-oil-gas-2026-ytd.md) | 10 | BP (38.4%) | Serica Energy (+42) | [2026 year to date](https://www.omniscan.ai/benchmarks/uk-oil-gas-2026-ytd.md), [H1 2026](https://www.omniscan.ai/benchmarks/uk-oil-gas-2026-h1.md), [July 2026](https://www.omniscan.ai/benchmarks/uk-oil-gas-2026-07.md), [August 2026](https://www.omniscan.ai/benchmarks/uk-oil-gas-2026-08.md), [September 2026](https://www.omniscan.ai/benchmarks/uk-oil-gas-2026-09.md) |
| [UK Parcels & Delivery](https://www.omniscan.ai/benchmarks/uk-parcel-carriers-2026-ytd.md) | 7 | Royal Mail (58.6%) | InPost UK (+41) | [2026 year to date](https://www.omniscan.ai/benchmarks/uk-parcel-carriers-2026-ytd.md), [H1 2026](https://www.omniscan.ai/benchmarks/uk-parcel-carriers-2026-h1.md), [July 2026](https://www.omniscan.ai/benchmarks/uk-parcel-carriers-2026-07.md), [August 2026](https://www.omniscan.ai/benchmarks/uk-parcel-carriers-2026-08.md), [September 2026](https://www.omniscan.ai/benchmarks/uk-parcel-carriers-2026-09.md) |
| [Pharma in the UK](https://www.omniscan.ai/benchmarks/uk-pharma-2026-ytd.md) | 10 | AstraZeneca (22.7%) | Moderna (+58) | [2026 year to date](https://www.omniscan.ai/benchmarks/uk-pharma-2026-ytd.md), [H1 2026](https://www.omniscan.ai/benchmarks/uk-pharma-2026-h1.md), [July 2026](https://www.omniscan.ai/benchmarks/uk-pharma-2026-07.md), [August 2026](https://www.omniscan.ai/benchmarks/uk-pharma-2026-08.md), [September 2026](https://www.omniscan.ai/benchmarks/uk-pharma-2026-09.md) |
| [UK Private Healthcare](https://www.omniscan.ai/benchmarks/uk-private-healthcare-2026-ytd.md) | 8 | Spire Healthcare (33.7%) | Vitality (+63) | [2026 year to date](https://www.omniscan.ai/benchmarks/uk-private-healthcare-2026-ytd.md), [H1 2026](https://www.omniscan.ai/benchmarks/uk-private-healthcare-2026-h1.md), [July 2026](https://www.omniscan.ai/benchmarks/uk-private-healthcare-2026-07.md), [August 2026](https://www.omniscan.ai/benchmarks/uk-private-healthcare-2026-08.md), [September 2026](https://www.omniscan.ai/benchmarks/uk-private-healthcare-2026-09.md) |
| [UK Professional Services](https://www.omniscan.ai/benchmarks/uk-professional-services-2026-ytd.md) | 8 | PwC (19.0%) | Grant Thornton (+49) | [2026 year to date](https://www.omniscan.ai/benchmarks/uk-professional-services-2026-ytd.md), [H1 2026](https://www.omniscan.ai/benchmarks/uk-professional-services-2026-h1.md), [July 2026](https://www.omniscan.ai/benchmarks/uk-professional-services-2026-07.md), [August 2026](https://www.omniscan.ai/benchmarks/uk-professional-services-2026-08.md), [September 2026](https://www.omniscan.ai/benchmarks/uk-professional-services-2026-09.md) |
| [UK Property Portals & Estate Agents](https://www.omniscan.ai/benchmarks/uk-property-portals-estate-agents-2026-ytd.md) | 10 | Rightmove (26.8%) | Chestertons (+26) | [2026 year to date](https://www.omniscan.ai/benchmarks/uk-property-portals-estate-agents-2026-ytd.md), [H1 2026](https://www.omniscan.ai/benchmarks/uk-property-portals-estate-agents-2026-h1.md), [July 2026](https://www.omniscan.ai/benchmarks/uk-property-portals-estate-agents-2026-07.md), [August 2026](https://www.omniscan.ai/benchmarks/uk-property-portals-estate-agents-2026-08.md), [September 2026](https://www.omniscan.ai/benchmarks/uk-property-portals-estate-agents-2026-09.md) |
| [UK Rail Operators](https://www.omniscan.ai/benchmarks/uk-rail-operators-2026-ytd.md) | 10 | ScotRail (16.4%) | LNER (+5) | [2026 year to date](https://www.omniscan.ai/benchmarks/uk-rail-operators-2026-ytd.md), [H1 2026](https://www.omniscan.ai/benchmarks/uk-rail-operators-2026-h1.md), [July 2026](https://www.omniscan.ai/benchmarks/uk-rail-operators-2026-07.md), [August 2026](https://www.omniscan.ai/benchmarks/uk-rail-operators-2026-08.md), [September 2026](https://www.omniscan.ai/benchmarks/uk-rail-operators-2026-09.md) |
| [UK Recruitment & Staffing](https://www.omniscan.ai/benchmarks/uk-recruitment-staffing-2026-ytd.md) | 7 | Hays (36.4%) | Gattaca (+67) | [2026 year to date](https://www.omniscan.ai/benchmarks/uk-recruitment-staffing-2026-ytd.md), [H1 2026](https://www.omniscan.ai/benchmarks/uk-recruitment-staffing-2026-h1.md), [July 2026](https://www.omniscan.ai/benchmarks/uk-recruitment-staffing-2026-07.md), [August 2026](https://www.omniscan.ai/benchmarks/uk-recruitment-staffing-2026-08.md), [September 2026](https://www.omniscan.ai/benchmarks/uk-recruitment-staffing-2026-09.md) |
| [UK Non-Grocery Retail](https://www.omniscan.ai/benchmarks/uk-retail-2026-ytd.md) | 10 | Dunelm (22.7%) | Dunelm (+55) | [2026 year to date](https://www.omniscan.ai/benchmarks/uk-retail-2026-ytd.md), [H1 2026](https://www.omniscan.ai/benchmarks/uk-retail-2026-h1.md), [July 2026](https://www.omniscan.ai/benchmarks/uk-retail-2026-07.md), [August 2026](https://www.omniscan.ai/benchmarks/uk-retail-2026-08.md), [September 2026](https://www.omniscan.ai/benchmarks/uk-retail-2026-09.md) |
| [UK Telecoms](https://www.omniscan.ai/benchmarks/uk-telecoms-2026-ytd.md) | 8 | BT / EE (30.8%) | Community Fibre (+51) | [2026 year to date](https://www.omniscan.ai/benchmarks/uk-telecoms-2026-ytd.md), [H1 2026](https://www.omniscan.ai/benchmarks/uk-telecoms-2026-h1.md), [July 2026](https://www.omniscan.ai/benchmarks/uk-telecoms-2026-07.md), [August 2026](https://www.omniscan.ai/benchmarks/uk-telecoms-2026-08.md), [September 2026](https://www.omniscan.ai/benchmarks/uk-telecoms-2026-09.md) |
| [UK Tobacco & Nicotine](https://www.omniscan.ai/benchmarks/uk-tobacco-2026-ytd.md) | 5 | BAT (42.8%) | Philip Morris (+28) | [2026 year to date](https://www.omniscan.ai/benchmarks/uk-tobacco-2026-ytd.md), [H1 2026](https://www.omniscan.ai/benchmarks/uk-tobacco-2026-h1.md), [July 2026](https://www.omniscan.ai/benchmarks/uk-tobacco-2026-07.md), [August 2026](https://www.omniscan.ai/benchmarks/uk-tobacco-2026-08.md), [September 2026](https://www.omniscan.ai/benchmarks/uk-tobacco-2026-09.md) |
| [UK Veterinary Groups](https://www.omniscan.ai/benchmarks/uk-veterinary-groups-2026-ytd.md) | 6 | CVS Group (31.7%) | VetPartners (+76) | [2026 year to date](https://www.omniscan.ai/benchmarks/uk-veterinary-groups-2026-ytd.md), [H1 2026](https://www.omniscan.ai/benchmarks/uk-veterinary-groups-2026-h1.md), [July 2026](https://www.omniscan.ai/benchmarks/uk-veterinary-groups-2026-07.md), [August 2026](https://www.omniscan.ai/benchmarks/uk-veterinary-groups-2026-08.md), [September 2026](https://www.omniscan.ai/benchmarks/uk-veterinary-groups-2026-09.md) |
| [UK Waste & Recycling](https://www.omniscan.ai/benchmarks/uk-waste-recycling-2026-ytd.md) | 6 | Biffa (33.0%) | Grundon (+64) | [2026 year to date](https://www.omniscan.ai/benchmarks/uk-waste-recycling-2026-ytd.md), [H1 2026](https://www.omniscan.ai/benchmarks/uk-waste-recycling-2026-h1.md), [July 2026](https://www.omniscan.ai/benchmarks/uk-waste-recycling-2026-07.md), [August 2026](https://www.omniscan.ai/benchmarks/uk-waste-recycling-2026-08.md), [September 2026](https://www.omniscan.ai/benchmarks/uk-waste-recycling-2026-09.md) |
| [UK Water Companies](https://www.omniscan.ai/benchmarks/uk-water-companies-2026-ytd.md) | 12 | Thames Water (17.2%) | United Utilities (+2) | [2026 year to date](https://www.omniscan.ai/benchmarks/uk-water-companies-2026-ytd.md), [H1 2026](https://www.omniscan.ai/benchmarks/uk-water-companies-2026-h1.md), [July 2026](https://www.omniscan.ai/benchmarks/uk-water-companies-2026-07.md), [August 2026](https://www.omniscan.ai/benchmarks/uk-water-companies-2026-08.md), [September 2026](https://www.omniscan.ai/benchmarks/uk-water-companies-2026-09.md) |

## Global benchmark

- [Global FMCG Reputation Index](https://www.omniscan.ai/benchmarks/global-fmcg-reputation-index.md): reputation signals, issue exposure and sentiment for major global consumer-goods companies.

## Methodology

- **Share of coverage**: an organisation's mentions divided by all mentions of the organisations tracked in the same sector that month, in UK earned media. It is the central measure of media visibility in Omniscan benchmarks. "Average monthly share" is the mean of the monthly shares across the reporting period.
- **Mention**: one article that covers an organisation, classified as positive, neutral or negative in tone. Articles are deduplicated, and an organisation's own websites and passing sponsorship name-checks are excluded, so only earned media counts.
- **Net tone**: positive mentions minus negative mentions, as a percentage of all mentions (range −100 to +100).
- **Themes**: every article is assigned to one of the sector's editorial themes. A theme index above 1 means the organisation is covered on that theme more than its peers are; below 1 means less.
- **Calculation**: every figure is computed directly from the classified articles; narrative summaries are checked against those figures.

## How to cite

Omniscan, "UK media reputation benchmarks", https://www.omniscan.ai/benchmarks. Cite the individual sector edition where possible.