---
title: UK airlines media reputation tracker – H1 2026
canonical_url: https://www.omniscan.ai/benchmarks/uk-airlines-2026-h1
type: dataset
publisher: Omniscan
sector: UK Airlines
period: H1 2026
coverage_start: '2026-01-01'
coverage_end: '2026-06-30'
date_published: '2026-09-01'
last_updated: '2026-09-01'
organisations: 8
articles_analysed: 11092
mentions: 13354
data_download: https://www.omniscan.ai/benchmarks/uk-airlines-2026-h1/data.json
summary: British Airways had the highest average monthly share of coverage (20.7%)
  among 8 airlines in UK earned media from 1 January 2026 to 30 June 2026, ahead of
  easyJet (20.6%) and Ryanair (19.7%).
---

# UK airlines media reputation tracker: H1 2026 (1 January 2026–30 June 2026)

> British Airways had the highest average monthly share of coverage (20.7%) among 8 airlines in UK earned media from 1 January 2026 to 30 June 2026, ahead of easyJet (20.6%) and Ryanair (19.7%). Jet2 had the most favourable net tone (+21). Omniscan analysed 11,092 articles containing 13,354 mentions of the airlines tracked.

Interactive version: https://www.omniscan.ai/benchmarks/uk-airlines-2026-h1

## UK Airlines ranking by share of coverage, H1 2026

| Rank | Organisation | Average monthly share of coverage | Mentions | Positive | Neutral | Negative | Net tone |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | British Airways | 20.7% | 2,711 | 18% | 37% | 45% | −27 |
| 2 | easyJet | 20.6% | 2,866 | 22% | 39% | 39% | −17 |
| 3 | Ryanair | 19.7% | 2,656 | 17% | 45% | 38% | −21 |
| 4 | Jet2 | 11.9% | 1,622 | 43% | 35% | 22% | +21 |
| 5 | Wizz Air UK | 9.2% | 1,159 | 31% | 34% | 35% | −4 |
| 6 | Virgin Atlantic | 8.2% | 1,078 | 36% | 24% | 40% | −5 |
| 7 | TUI Airways | 6.9% | 922 | 25% | 37% | 38% | −12 |
| 8 | Loganair | 2.8% | 340 | 37% | 10% | 53% | −17 |

## Monthly share of coverage, UK Airlines

| Organisation | January 2026 | February 2026 | March 2026 | April 2026 | May 2026 | June 2026 |
| --- | --- | --- | --- | --- | --- | --- |
| British Airways | 20.6% | 23.9% | 31.4% | 15.1% | 18.5% | 14.7% |
| easyJet | 18.6% | 14.0% | 19.5% | 26.2% | 22.0% | 23.5% |
| Ryanair | 22.5% | 15.9% | 14.3% | 22.2% | 22.8% | 20.4% |
| Jet2 | 9.4% | 12.1% | 5.5% | 15.2% | 14.6% | 14.2% |
| Wizz Air UK | 11.1% | 12.5% | 9.4% | 5.4% | 7.6% | 9.4% |
| Virgin Atlantic | 8.1% | 9.9% | 11.5% | 7.8% | 5.7% | 6.3% |
| TUI Airways | 4.7% | 9.0% | 6.4% | 6.9% | 7.3% | 7.1% |
| Loganair | 5.1% | 2.6% | 2.0% | 1.3% | 1.4% | 4.4% |

## Airlines in detail

### British Airways

**British Airways led briefly before settling into third**

British Airways ranked 1st of 8 by average monthly share of coverage (20.7%) in the UK Airlines benchmark for H1 2026, with 2,711 mentions and a net tone of −27.

Its competitive high point came in February and March, when it ranked first, with share rising from 23.9% to 31.4%. March coverage centred on extended Middle East suspensions, alongside reports of renewed Melbourne and Colombo services and the first Starlink-equipped flight. Share then fell 16.3 percentage points to 15.1% in April and the carrier moved to fourth, as the agenda shifted towards fares and network changes. January 2026: an A350 lost a rear wheel after departing Las Vegas but landed safely, reported by the BBC. February 2026: share rose 3.3 percentage points to 23.9% and British Airways moved from second to first; Reuters reported IAG's above-expectation annual profit. April 2026: share fell 16.3 points to 15.1% and rank dropped from first to fourth; Reuters reported plans to adjust ticket prices for higher fuel costs. February 2026: IAG beat annual profit expectations amid lower fuel costs and resilient premium demand, reported by Reuters. March 2026: British Airways operated its first Starlink-equipped flight and planned free faster Wi-Fi across most of the fleet, reported by the Independent. May 2026: British Airways sought up to £10 million from Heathrow after baggage-system failures, reported by the Financial Times.

Key messages:

- January 2026: an A350 lost a rear wheel after departing Las Vegas but landed safely, reported by the BBC.
- British Airways will resume a Heathrow-Orlando service between 21 July and 29 August, operating three times weekly. The seasonal route will be BA's 26th US destination from Heathrow and will raise its peak-summer US schedule to an average 47 daily departures.
- British Airways launched Avios-only return flights from London City to Madrid and Toulon-Saint-Tropez, starting from £2 plus Avios and applicable taxes or fees. The offer is available to British Airways Club members and includes checked baggage.
- British Airways has launched a sale offering up to 25% off selected BA Euroflyer return flights and discounts of up to £200 on British Airways Holidays packages. The promotion covers travel from March through July.
- British Airways has extended suspensions of flights to Dubai, Tel Aviv, Bahrain and Amman until 25 October because of the Middle East conflict. It has reduced some Gulf services and is offering affected passengers refunds or fee-free rebooking.
- British Airways extended its temporary reduction of Middle East flights because of airspace instability linked to the Iran conflict. The disruption is also raising jet-fuel costs and forcing widespread airline rerouting.

Leading themes:

- Disruption: Delays, Cancellations & Strikes: 30.4% of British Airways's coverage (theme index 1.38, net tone −75)
- Passenger Experience & Customer Service: 14.0% of British Airways's coverage (theme index 0.94, net tone −9)
- Fares, Fees & Pricing: 11.5% of British Airways's coverage (theme index 0.97, net tone −20)

Notable positive coverage:

- 9 February 2026, standard.co.uk: [BA adds 26th nonstop US route from Heathrow](https://www.standard.co.uk/business/ba-adds-26th-nonstop-us-route-from-heathrow-b1270265.html). British Airways will resume a Heathrow-Orlando service between 21 July and 29 August, operating three times weekly. The seasonal route will be BA's 26th US destination from Heathrow and will raise its peak-summer US schedule to an average 47 daily departures.
- 12 February 2026, thesun.co.uk: [British Airways launches £2 flights to two European destinations - with a catch](https://www.thesun.co.uk/travel/38203072/british-airways-launches-flights-european-destinations-catch/). British Airways launched Avios-only return flights from London City to Madrid and Toulon-Saint-Tropez, starting from £2 plus Avios and applicable taxes or fees. The offer is available to British Airways Club members and includes checked baggage.
- 13 February 2026, mirror.co.uk: [British Airways is offering £2 flights to two major holiday hotspots](https://www.mirror.co.uk/travel/british-airways-offering-2-flights-36716010). British Airways is offering Avios-only flights from London City to Madrid and new summer destination Toulon for £2 plus Avios. The airline says the Madrid return will be its 50th dedicated Avios-only flight.

Notable negative coverage:

- 2 June 2026, reuters.com: [Airlines resume some Middle East flights but disruption continues](https://www.reuters.com/business/aerospace-defense/airlines-cancel-flights-after-us-israel-strikes-iran-2026-06-02/). British Airways has delayed or paused the resumption of several Middle East routes and plans reduced frequencies when some services restart. Wizz Air has also suspended services to several regional destinations amid the Iran war.
- 18 March 2026, independent.co.uk: [All the airlines cancelling flights to the Middle East amid Iran crisis - updates](https://www.independent.co.uk/travel/news-and-advice/flights-cancelled-dubai-iran-emirates-airlines-today-b2940898.html). British Airways extended its temporary reduction of Middle East flights because of airspace instability linked to the Iran conflict. The disruption is also raising jet-fuel costs and forcing widespread airline rerouting.
- 8 May 2026, independent.co.uk: [British Airways' parent company expects £1.7bn hit from higher fuel bill](https://www.independent.co.uk/news/business/international-airlines-group-british-airways-british-iran-b2972817.html). British Airways owner IAG expects its annual fuel spending to be about €2 billion higher than planned amid the Iran oil crisis. IAG said higher fuel prices will reduce profit, although it does not currently expect supply disruption at its hubs.

- [British Airways deep dive](https://www.omniscan.ai/benchmarks/uk-airlines-2026-h1?entity=britishairways&view=deep-dive)
- [British Airways PDF report](https://www.omniscan.ai/benchmarks/uk-airlines-2026-h1/reports/britishairways.pdf)

### easyJet

**easyJet converts an early third place into period leadership**

easyJet ranked 2nd of 8 by average monthly share of coverage (20.6%) in the UK Airlines benchmark for H1 2026, with 2,866 mentions and a net tone of −17.

February’s share fell to 14.0%, while customer-service disputes and safety incidents became more prominent alongside plans for the carrier’s largest UK summer programme. The measured rebound gathered pace in March and April, when share rose to 19.5% and then 26.2%. May brought a broader fares, regulation and safety agenda, including Italy’s baggage-pricing investigation and the Rome diversion prompted by a power bank in checked luggage. January 2026: easyJet reported a widened £93 million quarterly loss alongside higher passenger numbers and record January sales — The Independent. February 2026: share fell 4.6 percentage points to 14.0% and rank stayed third; stories included the cabin-bag dispute involving an NHS doctor. March 2026: easyJet reopened its Newcastle base with three aircraft and an expanded network — BBC. April 2026: passengers missed a Milan-Manchester service during EU Entry/Exit System queues — BBC. May 2026: Italy’s antitrust authority opened an investigation into easyJet’s baggage pricing — Reuters. June 2026: easyJet rejected Castlelake’s £4.74 billion takeover proposal as opportunistic — BBC. EasyJet will launch a twice-weekly Newquay-Gatwick route on 23 June, operating on Tuesdays and Saturdays. The service follows the withdrawal of subsidised Skybus flights on the London route and is expected to support Cornwall connectivity and leisure demand.

Key messages:

- January 2026: easyJet reported a widened £93 million quarterly loss alongside higher passenger numbers and record January sales — The Independent.
- easyJet will launch a twice-weekly Newquay-Gatwick route on 23 June, operating on Tuesdays and Saturdays. The service follows the withdrawal of subsidised Skybus flights on the London route and is expected to support Cornwall connectivity and leisure demand.
- easyJet is promoting its Big Orange Sale, offering customers discounts of up to £400 on package holidays using a promotional code. The offer runs until February 3.
- easyJet Holidays says its Luxury Collection is receiving hundreds of high-end bookings weekly, including one worth £97,000. The holidays arm has grown to three million annual customers and says the luxury range will expand into Europe next year.
- easyJet has expanded its free Twilight Bag Drop service to Birmingham Airport, allowing eligible early-morning passengers to check bags in the previous evening. The service is now available at eight UK airports.
- Tesco Clubcard vouchers can be exchanged at double value for credit on easyJet holidays bookings, subject to a £300 annual voucher-exchange cap. The credit cannot be used for flight-only bookings and is non-refundable after exchange.

Leading themes:

- Disruption: Delays, Cancellations & Strikes: 22.1% of easyJet's coverage (theme index 0.92, net tone −71)
- Fares, Fees & Pricing: 12.6% of easyJet's coverage (theme index 1.08, net tone 0)
- Financial Results & Trading: 11.1% of easyJet's coverage (theme index 1.3, net tone −28)

Notable positive coverage:

- 11 January 2026, express.co.uk: [easyJet launching new route to Canary Island loved by Brits in 2026](https://www.express.co.uk/travel/articles/2153898/easyjet-canary-island-major-airport). easyJet will launch flights from Newcastle Airport to Tenerife on 1 August 2026.
- 12 January 2026, express.co.uk: [EasyJet hands customers up to £400 off holidays with 7-letter code](https://www.express.co.uk/travel/articles/2156580/easyjet-400-off-holidays-code). easyJet is promoting its Big Orange Sale, offering customers discounts of up to £400 on package holidays using a promotional code. The offer runs until February 3.
- 15 January 2026, mirror.co.uk: [EasyJet hails success of its luxury holiday arm - including £100k booking](https://www.mirror.co.uk/travel/easyjet-hails-success-luxury-holiday-36557848). easyJet Holidays says its Luxury Collection is receiving hundreds of high-end bookings weekly, including one worth £97,000. The holidays arm has grown to three million annual customers and says the luxury range will expand into Europe next year.

Notable negative coverage:

- 17 April 2026, independent.co.uk: [All the airlines cancelling flights and adding extra charges amid jet fuel crisis](https://www.independent.co.uk/travel/news-and-advice/jet-fuel-shortage-flights-cancelled-easyjet-klm-lufthansa-b2959701.html). Airlines worldwide are cutting capacity, increasing fares and adding surcharges as jet-fuel prices rise sharply. easyJet warned of an increased half-year loss and indicated ticket prices could rise later in the summer, while IAG said its fuel hedging meant British Airways prices would not rise immediately.
- 17 April 2026, chroniclelive.co.uk: [Europe has six weeks' supply of jet fuel left, energy boss warns](https://www.chroniclelive.co.uk/news/uk-news/europe-six-weeks-supply-jet-33787727). easyJet warned that higher fuel costs and weaker bookings from the Middle East conflict would deepen its first-half loss, while its shares fell following the update. The carrier said its liquidity and balance sheet leave it positioned to manage the disruption.
- 16 April 2026, independent.co.uk: [EasyJet takes £25m hit on surging fuel costs amid Middle East war](https://www.independent.co.uk/news/business/easyjet-middle-east-luton-aj-bell-b2958778.html). easyJet said higher jet-fuel prices caused a roughly £25 million cost hit in March and forecast a £540 million to £560 million first-half pre-tax loss. The carrier said it has sufficient liquidity and no immediate concerns over fuel availability at its airports.

- [easyJet deep dive](https://www.omniscan.ai/benchmarks/uk-airlines-2026-h1?entity=easyjet&view=deep-dive)
- [easyJet PDF report](https://www.omniscan.ai/benchmarks/uk-airlines-2026-h1/reports/easyjet.pdf)

### Ryanair

**Ryanair’s visibility shifted between leadership, regulation and operational scrutiny**

Ryanair ranked 3rd of 8 by average monthly share of coverage (19.7%) in the UK Airlines benchmark for H1 2026, with 2,656 mentions and a net tone of −21.

January combined its raised passenger and fare outlook with Michael O’Leary’s Starlink dispute with Elon Musk, network expansion in Tirana and warnings about French air-traffic-control disruption. Passenger experience, fees and disruption became more prominent in February and March, alongside scrutiny of fare bundles, passengers left behind and a long-running baggage-compensation dispute. April’s recovery to second place coincided with reporting on earlier check-in deadlines, the planned closure of Ryanair’s Berlin base and changing assessments of jet-fuel supply risk. May paired first place with annual profit growth, a weaker summer fare outlook, calls for tighter airport alcohol controls and further European capacity reductions. June’s policy-heavy agenda included the competition regulator’s family-seating investigation, Ryanair’s subsequent free adjacent-seat allocation and the extension of O’Leary’s contract to 2032. January 2026: Ryanair raised its passenger-growth and fare-growth outlook, reported by the Independent. February 2026: share fell 6.6 points to 15.9% and rank moved from first to second; stories included scrutiny of Ryanair fare bundles and add-on costs by Sky News. March 2026: share fell 1.6 points to 14.3% and rank moved to third despite higher volume; Reuters reported stronger Easter bookings for European destinations. February 2026: Ryanair signed a multi-year, multi-billion-dollar engine-parts agreement with CFM, reported by Reuters.

Key messages:

- January 2026: Ryanair raised its passenger-growth and fare-growth outlook, reported by the Independent.
- Ryanair has launched a sale covering more than 10 million discounted summer 2026 seats, including UK flights to the Canary Islands from £15. easyJet is also offering discounts through its Big Orange Sale on more than 1.2 million UK seats.
- Ryanair carried 14.5 million passengers in December, up 7% year on year, while Wizz Air carried 5.85 million, up 15.5%. Wizz Air is managing engine-related operating constraints through base closures and deferred Airbus deliveries.
- Ryanair is adding 200,000 seats from Glasgow Airport in 2026, including a new Warsaw route starting on 29 March. The carrier will operate 100 weekly flights across eight Glasgow routes.
- Ryanair CEO Michael O'Leary said Elon Musk could not take control of the airline under EU ownership rules, but could invest. O'Leary said publicity from their Starlink dispute had lifted bookings by 2% to 3% over five days.
- The CMA is investigating whether Ryanair's family-seat charge is an unfair consumer contract term or is insufficiently disclosed during booking. Ryanair said its policy complies with applicable rules and that accompanying children can be seated beside a paying adult free of charge.

Leading themes:

- Disruption: Delays, Cancellations & Strikes: 16.9% of Ryanair's coverage (theme index 0.66, net tone −63)
- Passenger Experience & Customer Service: 16.3% of Ryanair's coverage (theme index 1.14, net tone −26)
- Fares, Fees & Pricing: 14.6% of Ryanair's coverage (theme index 1.32, net tone −26)

Notable positive coverage:

- 1 January 2026, dailymail.co.uk: [Ryanair launches huge seat sale with £15 flights for winter sun](https://www.dailymail.co.uk/travel/article-15426605/Ryanair-huge-seat-sale-winter-sun.html). Ryanair has launched a sale covering more than 10 million discounted summer 2026 seats, including UK flights to the Canary Islands from £15. easyJet is also offering discounts through its Big Orange Sale on more than 1.2 million UK seats.
- 5 January 2026, reuters.com: [Ryanair, Wizz Air passenger numbers soar in December amid holiday demand](https://www.reuters.com/business/ryanair-wizz-air-passenger-numbers-soar-december-amid-holiday-demand-2026-01-05/). Ryanair carried 14.5 million passengers in December, up 7% year on year, while Wizz Air carried 5.85 million, up 15.5%. Wizz Air is managing engine-related operating constraints through base closures and deferred Airbus deliveries.
- 11 January 2026, express.co.uk: [Ryanair to launch 200,000 seats from UK airport to major holiday destinations](https://www.express.co.uk/travel/articles/2153875/ryanair-more-seats-glasgow-airport). Ryanair is adding 200,000 seats from Glasgow Airport in 2026, including a new Warsaw route starting on 29 March. The carrier will operate 100 weekly flights across eight Glasgow routes.

Notable negative coverage:

- 11 June 2026, telegraph.co.uk: [Ryanair investigated over charging parents to sit with children](https://www.telegraph.co.uk/business/2026/06/11/ryanair-investigated-charging-parents-sit-with-children/). The CMA is investigating whether Ryanair unfairly requires parents to pay for a reserved adult seat to sit with children on UK routes. Ryanair rejected the probe, saying its family seating policy complies with applicable law.
- 1 April 2026, dailymail.co.uk: [Jet fuel supplies could be disrupted in May and June by Iran war -...](https://www.dailymail.co.uk/wires/pa/article-15698077/Jet-fuel-supplies-disrupted-May-June-Iran-war--Ryanair-boss.html). Ryanair CEO Michael O'Leary warned that continued disruption in the Strait of Hormuz could put 10%-25% of the carrier's fuel supplies at risk in May and June. He said fuel suppliers do not expect disruption before early May.
- 20 June 2026, express.co.uk: [Ryanair rule change could see you charged extra at airport](https://www.express.co.uk/travel/articles/2218842/ryanair-rule-charged-extra-airport). Ryanair requires passengers to check in online and use digital boarding passes, with airport check-in potentially incurring a fee. The airline says passengers without compatible devices can receive a free paper pass if they checked in online.

- [Ryanair deep dive](https://www.omniscan.ai/benchmarks/uk-airlines-2026-h1?entity=ryanair&view=deep-dive)
- [Ryanair PDF report](https://www.omniscan.ai/benchmarks/uk-airlines-2026-h1/reports/ryanair.pdf)

### Jet2

**Jet2 recovers from March trough to secure fourth place**

Jet2 ranked 4th of 8 by average monthly share of coverage (11.9%) in the UK Airlines benchmark for H1 2026, with 1,622 mentions and a net tone of +21.

It began fifth on 9.4% in January and stayed fifth as its share rose to 12.1% in February. March brought the sharpest reversal, with share falling 6.6 points to 5.5% and rank slipping to seventh despite extensive reporting on the Gatwick launch. In April, share rose 9.7 points to 15.2% and Jet2 moved to third, its strongest competitive position in the window. The carrier ranked fourth in May and June as customer policies, disruption warnings and safety incidents occupied much of the agenda. Visibility peaked in April 2026 at 15.2%, compared with 5.5% in March 2026. January 2026: Majorca Daily Bulletin reported Jet2's planned 10% increase in summer Balearic capacity to nearly 1.5 million seats. March 2026: BBC reported the expansion of Jet2's Gatwick programme after the carrier launched operations from its 14th UK base. April 2026: The Independent reported higher summer bookings, later booking patterns and expected annual operating profit of £435 million to £440 million. May 2026: Mirror reported the diversion to Porto after a pilot became unwell, followed by a delay of more than 13 hours. June 2026: BBC reported that a passenger died after being restrained on a Larnaca–Manchester flight, with an investigation under way.

Key messages:

- Visibility peaked in April 2026 at 15.2%, compared with 5.5% in March 2026.
- January 2026: Majorca Daily Bulletin reported Jet2's planned 10% increase in summer Balearic capacity to nearly 1.5 million seats.
- Jet2holidays' viral advertising meme was referenced in London's New Year's Eve fireworks display. The article notes that the campaign became a widely used social-media soundtrack during 2025.
- Jet2 will launch flights to La Palma from April, offering UK holidaymakers access to a less-visited Canary Island.
- Emirates Skywards has launched a partnership allowing members to redeem miles for Jet2 flights and ancillary products across more than 75 destinations. Jet2 will operate from London Gatwick from March 2026 as part of its 14-base UK network.
- Jet2.com and Jet2holidays won three awards at the 2026 Travel Weekly Globe Travel Awards, including Best Trade-Friendly Brand. The awards were determined largely by travel-agent votes.

Leading themes:

- Disruption: Delays, Cancellations & Strikes: 18.6% of Jet2's coverage (theme index 0.76, net tone −44)
- Passenger Experience & Customer Service: 17.8% of Jet2's coverage (theme index 1.24, net tone +32)
- Routes, Network & Capacity: 16.6% of Jet2's coverage (theme index 1.34, net tone +80)

Notable positive coverage:

- 1 January 2026, independent.co.uk: [Jet2 holiday meme appears in London New Year's Eve fireworks display](https://www.independent.co.uk/tv/lifestyle/jet2-meme-london-fireworks-new-years-eve-video-b2893106.html). Jet2holidays' viral advertising meme was referenced in London's New Year's Eve fireworks display. The article notes that the campaign became a widely used social-media soundtrack during 2025.
- 6 January 2026, express.co.uk: [Jet2 launches £69 flights to underrated Canary Island with less tourists](https://www.express.co.uk/travel/europe/2154150/jet2-new-flights-canary-islands). Jet2 will launch flights to La Palma from April, offering UK holidaymakers access to a less-visited Canary Island.
- 15 January 2026, femalefirst.co.uk: [Jet2 announces 26 new flights from London Gatwick for summer 2026](https://www.femalefirst.co.uk/travel/jet2-announces-26-new-flights-london-gatwick-summer-2026-1436070.html). Jet2 will open London Gatwick as its 14th UK base in March 2026, initially basing five Airbus A321neo aircraft there. It plans to operate to 29 leisure destinations and create more than 300 direct local jobs.

Notable negative coverage:

- 26 June 2026, theguardian.com: [Police investigating death of man on Jet2 flight from Larnaca to Manchester](https://www.theguardian.com/uk-news/2026/jun/25/police-investigating-death-of-man-on-jet2-flight-from-larnaca-to-manchester). Police are investigating the death of a passenger who was restrained by passengers and crew following aggressive behaviour on a Jet2 flight from Larnaca to Manchester. The IOPC is separately examining police actions after officers boarded the aircraft.
- 12 April 2026, mirror.co.uk: [Airport engineer 'lucky to be alive' after plunging out of plane door](https://www.mirror.co.uk/news/uk-news/manchester-airport-engineer-lucky-alive-37000406). A third-party engineer suffered serious injuries after falling from a Jet2 aircraft at Manchester Airport. Jet2 said it had launched a full investigation and was providing support.
- 16 February 2026, bbc.co.uk: [Jet2 hands passengers life ban after mid-air fight](https://www.bbc.co.uk/news/articles/c1l7vrj6z31o). Jet2 permanently banned two passengers after a fight aboard its Antalya-to-Manchester flight forced an emergency diversion to Brussels. The passengers were arrested by Belgian police and an assault investigation is ongoing.

- [Jet2 deep dive](https://www.omniscan.ai/benchmarks/uk-airlines-2026-h1?entity=jet2&view=deep-dive)
- [Jet2 PDF report](https://www.omniscan.ai/benchmarks/uk-airlines-2026-h1/reports/jet2.pdf)

### Wizz Air UK

**Wizz Air UK’s visibility narrowed after a strong start**

Wizz Air UK ranked 5th of 8 by average monthly share of coverage (9.2%) in the UK Airlines benchmark for H1 2026, with 1,159 mentions and a net tone of −4.

The carrier began in fourth place, with share rising from 11.1% in January to 12.5% in February. March produced its highest monthly volume, at 229 mentions, but share fell to 9.4%, while cohort mentions increased to 2,447, moving Wizz Air UK to fifth. April marked the weakest competitive position, with share at 5.4% and rank at seventh. Visibility recovered to fifth place in May and remained there in June, when share returned to 9.4%. Visibility peaked in February 2026 at 12.5%, compared with 5.4% in April 2026. January 2026: Wizz Air UK’s application for UK-US charter authority was examined by The Telegraph. February 2026: share rose 1.4 points to 12.5% while rank remained fourth; stories included the launch of twilight bag drop at London Luton. March 2026: Wizz Air reallocated around half its Middle East capacity to European routes, reported by Bloomberg. May 2026: Wizz Air resumed London Luton-Tel Aviv services, reported by Jewish News. June 2026: Wizz Air announced plans for fleet-wide Starlink internet from 2027, reported by Reuters. Wizz Air will launch direct London Luton-Yerevan flights from 8 June to 23 October 2026 following Armenia's removal of visa requirements for British visitors. The service will be the only direct UK route to Yerevan.

Key messages:

- Visibility peaked in February 2026 at 12.5%, compared with 5.4% in April 2026.
- January 2026: Wizz Air UK’s application for UK-US charter authority was examined by The Telegraph.
- Wizz Air will launch direct London Luton-Yerevan flights from 8 June to 23 October 2026 following Armenia's removal of visa requirements for British visitors. The service will be the only direct UK route to Yerevan.
- Wizz Air has introduced Wizz Class, an add-on offering a blocked middle seat, priority boarding, extra cabin baggage, and complimentary refreshments on selected routes including London Luton and Gatwick. The carrier is also reintroducing its All You Can Fly pass.
- Wizz Air CEO Jozsef Varadi reportedly raised the carrier's fiscal-year growth projection after additional Airbus deliveries and aircraft returning from grounding. The airline now expects capacity to grow 20% year on year in 2026.
- Wizz Air raised its full-year revenue outlook to flat year-on-year after third-quarter revenue beat estimates. The carrier said it is making progress reducing Pratt & Whitney engine-related aircraft groundings, although capacity growth has been lowered.

Leading themes:

- Disruption: Delays, Cancellations & Strikes: 21.7% of Wizz Air UK's coverage (theme index 0.91, net tone −65)
- Financial Results & Trading: 20.6% of Wizz Air UK's coverage (theme index 2.57, net tone −21)
- Routes, Network & Capacity: 17.0% of Wizz Air UK's coverage (theme index 1.35, net tone +57)

Notable positive coverage:

- 1 January 2026, mirror.co.uk: [Wizz Air's new route to city destination cheaper than Poland with £1.50 beer](https://www.mirror.co.uk/travel/asia-middle-east/wizz-airs-new-route-city-36469417). Wizz Air will launch a London Luton–Yerevan route from 12 June 2026, described as the first direct service between the UK and Armenia. One-way fares start from £51.99.
- 13 January 2026, dailymail.co.uk: [Wizz Air launches 'Wizz Class' for a more comfortable experience](https://www.dailymail.co.uk/travel/article-15459013/Wizz-Air-launches-business-class-tickets-comfortable-travel-experience.html). Wizz Air has introduced Wizz Class, an add-on offering a blocked middle seat, priority boarding, extra cabin baggage, and complimentary refreshments on selected routes including London Luton and Gatwick. The carrier is also reintroducing its All You Can Fly pass.
- 13 January 2026, mirror.co.uk: [Wizz Air just made a big change to its seats and it'll change how passengers book](https://www.mirror.co.uk/travel/cheap-flights/wizz-air-just-made-big-36541873). Wizz Air has introduced WIZZ Class on selected routes, offering front-row passengers an empty adjacent middle seat plus priority and onboard extras. The carrier is also expanding its London Luton network with six new routes.

Notable negative coverage:

- 11 June 2026, scotsman.com: [Wizz Air sees earnings drop after £43 million hit from Iran war](https://www.scotsman.com/business/wizz-air-sees-earnings-drop-after-ps43-million-hit-from-iran-war-8669797). Wizz Air's annual net profit fell from €213.9 million to €1.3 million after disruption related to the Iran war, fleet costs and higher crew costs. The airline carried a record 69.7 million passengers but gave no outlook amid geopolitical uncertainty.
- 28 April 2026, ft.com: [European airlines seize on jet fuel crisis to lobby against passenger perks](https://www.ft.com/content/4004f61e-23a1-428a-b43a-7d2ac4af17c4). European airlines are lobbying UK and EU policymakers for temporary relief from baggage, compensation, slot-use, anti-tankering and environmental rules amid sharply higher jet-fuel costs. Wizz Air's chief executive called for compensation rules to be waived where fuel shortages prevent flying.
- 9 February 2026, irishmirror.ie: [Wizz Air flight intercepted by fighter jets after child renames WiFi 'terrorist'](https://www.irishmirror.ie/news/world-news/wizz-air-flight-intercepted-fighter-36692752). A Wizz Air flight from Luton to Tel Aviv was intercepted and escorted after an onboard WiFi hotspot was renamed with a threatening term. Israeli authorities found no actual threat after the aircraft landed safely.

- [Wizz Air UK deep dive](https://www.omniscan.ai/benchmarks/uk-airlines-2026-h1?entity=wizzairuk&view=deep-dive)
- [Wizz Air UK PDF report](https://www.omniscan.ai/benchmarks/uk-airlines-2026-h1/reports/wizzairuk.pdf)

### Virgin Atlantic

**Virgin Atlantic visibility swung with disruption, investment and scrutiny**

Virgin Atlantic ranked 6th of 8 by average monthly share of coverage (8.2%) in the UK Airlines benchmark for H1 2026, with 1,078 mentions and a net tone of −5.

The share rose from 8.1% in January to 11.5% in March, when the carrier reached fourth place amid reporting on Middle East service resumptions, suspensions and the eventual withdrawal from Riyadh. April brought a retreat to 7.8% and fifth place while stories included fuel surcharges of up to £360, the Seoul launch and an accelerated free in-flight connectivity rollout. The carrier fell to seventh in May and remained there in June, with coverage spanning Seattle and Dubai suspensions, added South African capacity, a £127m pre-tax loss for 2025 and reviews of the new connectivity service. Visibility peaked in March 2026 at 11.5%, compared with 5.7% in May 2026. January 2026: Virgin Atlantic agreed the sale-and-leaseback of six A330neos for fleet renewal, reported by FlightGlobal. February 2026: share rose 1.8 points to 9.9% while rank remained sixth; stories included the British Airways status-match offer reported by the Financial Times. March 2026: Virgin Atlantic resumed Heathrow services to Dubai and Riyadh following limited airspace reopening, reported by Reuters. April 2026: the carrier accelerated free in-flight connectivity installation across its long-haul fleet, reported by Business Travel News. Virgin Atlantic is adding a direct Phuket service to its winter-sun portfolio. The airline said the route will complement services including Cancun, the Maldives, Dubai, Cape Town and Caribbean destinations.

Key messages:

- Visibility peaked in March 2026 at 11.5%, compared with 5.7% in May 2026.
- January 2026: Virgin Atlantic agreed the sale-and-leaseback of six A330neos for fleet renewal, reported by FlightGlobal.
- Virgin Atlantic is adding a direct Phuket service to its winter-sun portfolio. The airline said the route will complement services including Cancun, the Maldives, Dubai, Cape Town and Caribbean destinations.
- Virgin Atlantic used Idomoo's AI video platform to communicate a personalised cabin-crew pay offer, cutting video-production time by 75%. The airline said the offer was accepted and the campaign achieved strong employee engagement.
- Virgin Atlantic will increase Manchester-Orlando capacity by 12% in peak summer 2026 and by 17% in winter using A350-1000 aircraft. The airline will also take on Aer Lingus pilots and support some passengers affected by Aer Lingus's Manchester route withdrawals.
- Virgin Atlantic Holidays has launched last-minute package offers for March and April departures to the US, Caribbean and Mexico from London Heathrow and Manchester. Packages include flights and accommodation, with example prices published for New York, Las Vegas, Orlando, Barbados and Cancun.

Leading themes:

- Disruption: Delays, Cancellations & Strikes: 31.5% of Virgin Atlantic's coverage (theme index 1.37, net tone −66)
- Passenger Experience & Customer Service: 20.2% of Virgin Atlantic's coverage (theme index 1.42, net tone +71)
- Routes, Network & Capacity: 14.6% of Virgin Atlantic's coverage (theme index 1.14, net tone +41)

Notable positive coverage:

- 16 January 2026, express.co.uk: [Virgin Atlantic announces new direct flight to beautiful island loved by Brits](https://www.express.co.uk/travel/articles/2158507/virgin-atlantic-new-direct-flight-thailand). Virgin Atlantic is adding a direct Phuket service to its winter-sun portfolio. The airline said the route will complement services including Cancun, the Maldives, Dubai, Cape Town and Caribbean destinations.
- 16 January 2026, cityam.com: [Virgin Atlantic Accelerates Video Production Time by 75% for Cabin Crew Engagement With Idomoo's AI Video Creator](https://www.cityam.com/virgin-atlantic-accelerates-video-production-time-by-75-for-cabin-crew-engagement-with-idomoos-ai-video-creator/). Virgin Atlantic used Idomoo's AI video platform to communicate a personalised cabin-crew pay offer, cutting video-production time by 75%. The airline said the offer was accepted and the campaign achieved strong employee engagement.
- 30 January 2026, gbnews.com: [Virgin Atlantic adds more flights connecting Manchester airport to a US state with year-round sun](https://www.gbnews.com/travel/virgin-atlantic-new-routes-manchester-airport-orlando). Virgin Atlantic will increase Manchester-Orlando capacity by 12% in peak summer 2026 and by 17% in winter using A350-1000 aircraft. The airline will also take on Aer Lingus pilots and support some passengers affected by Aer Lingus's Manchester route withdrawals.

Notable negative coverage:

- 28 May 2026, bbc.com: [Harpenden man's penis 'burnt' in Virgin Atlantic coffee spill](https://www.bbc.com/news/articles/c302y717z92o). A Virgin Atlantic passenger alleges he suffered severe burns after hot coffee spilled during a Las Vegas-to-Heathrow flight and has begun legal action. The airline apologised and said it could not discuss the case while an investigation is ongoing.
- 7 March 2026, independent.co.uk: [Virgin Atlantic to suspend Dubai operations after 16-hour 'flight to nowhere'](https://www.independent.co.uk/travel/news-and-advice/iran-us-war-dubai-virgin-atlantic-cancelled-flights-b2934092.html). Virgin Atlantic returned a Heathrow-Dubai flight to the UK after airspace closures, requiring a refuelling stop in Budapest, and will suspend Dubai flights for the rest of the winter season. Its Heathrow-Riyadh route has also been paused, while British Airways is concentrating on Muscat services.
- 23 February 2026, independent.co.uk: [Are flights to New York cancelled?](https://www.independent.co.uk/travel/news-and-advice/new-york-flights-cancelled-travel-snow-storm-blizzard-b2925543.html). Severe snow and airport closures in New York and Boston disrupted Virgin Atlantic's flying programme. Affected passengers from Heathrow and Manchester could change travel dates without charge until 26 February.

- [Virgin Atlantic deep dive](https://www.omniscan.ai/benchmarks/uk-airlines-2026-h1?entity=virginatlantic&view=deep-dive)
- [Virgin Atlantic PDF report](https://www.omniscan.ai/benchmarks/uk-airlines-2026-h1/reports/virginatlantic.pdf)

### TUI Airways

**TUI Airways balances expansion with sustained operational scrutiny**

TUI Airways ranked 7th of 8 by average monthly share of coverage (6.9%) in the UK Airlines benchmark for H1 2026, with 922 mentions and a net tone of −12.

It began eighth at 4.7% in January before moving to seventh at 9.0% in February, the highest monthly share in the period. Its share then fell to 6.4% in March, although its rank improved to sixth, where it stayed through June as monthly share ranged from 6.9% to 7.3%. February’s Cardiff expansion and Pula wide-body deployment broadened the network story, while reporting on Cape Verde claims dominated passenger-experience coverage. March and April brought Middle East repatriations, changed booking patterns, fuel concerns and a reduced profit outlook alongside new city-break packages and revised cabin-bag charges. May added the Cardiff–Fuerteventura route, Birmingham–Banjul plans and low-fare promotion, while independent reporting also examined weaker summer bookings and an E. June’s agenda was led by CAA-based punctuality reporting, with Zanzibar expansion and the Mallorca tail strike providing contrasting operational evidence. January 2026: TUI’s planned Thailand capacity increase, including Gatwick and Manchester flights — Express. February 2026: share rose 4.3 percentage points to 9.0% and rank improved from eighth to seventh; stories included the fourth Cardiff aircraft and new Faro and Hurghada routes. March 2026: return-flight arrangements for 10,000 customers affected by Middle East airspace restrictions — Mirror.

Key messages:

- January 2026: TUI’s planned Thailand capacity increase, including Gatwick and Manchester flights — Express.
- TUI Airways will base a fourth aircraft at Cardiff for summer 2026 and launch twice-weekly services to Faro and Hurghada. The expanded programme will offer 56 weekly flights across 25 destinations and more than 250,000 seats.
- TUI Airways will operate a Boeing 787-8 on Saturday Birmingham-Pula services between 9 May and 3 October 2026. It will also use 787-8 aircraft on selected Gatwick- and Manchester-Dubrovnik rotations.
- TUI UK and Ireland says advance planning across fuel, flying and hotel capacity allows it to maintain stable prices without fuel surcharges. The update addresses concern over potential jet-fuel disruption arising from Middle East tensions.
- TUI Group has partnered with Omio to let customers book rail, bus and ferry travel through TUI's post-booking digital environment. TUI said the integration supports a more seamless end-to-end customer journey.
- TUI, easyJet and Jet2 say they will not add fuel surcharges to booked or new flights and package holidays amid higher jet-fuel prices linked to the Middle East conflict. IAG says higher fuel costs may require pricing adjustments despite hedging.

Leading themes:

- Disruption: Delays, Cancellations & Strikes: 27.7% of TUI Airways's coverage (theme index 1.18, net tone −53)
- Passenger Experience & Customer Service: 19.3% of TUI Airways's coverage (theme index 1.34, net tone −24)
- Fares, Fees & Pricing: 13.3% of TUI Airways's coverage (theme index 1.14, net tone +40)

Notable positive coverage:

- 11 February 2026, nation.cymru: [TUI announces two new direct TUI Airways routes from Cardiff Airport for summer 2026](https://nation.cymru/news/tui-announces-two-new-direct-tui-airways-routes-from-cardiff-airport-for-summer-2026/). TUI Airways will base a fourth aircraft at Cardiff for summer 2026 and launch twice-weekly services to Faro and Hurghada. The expanded programme will offer 56 weekly flights across 25 destinations and more than 250,000 seats.
- 23 February 2026, exyuaviation.com: [TUI Airways to deploy wide-bodies to Pula](https://www.exyuaviation.com/2026/02/tui-airways-to-deploy-wide-bodies-to.html?m=1). TUI Airways will operate a Boeing 787-8 on Saturday Birmingham-Pula services between 9 May and 3 October 2026. It will also use 787-8 aircraft on selected Gatwick- and Manchester-Dubrovnik rotations.
- 7 May 2026, express.co.uk: [TUI UK boss gives new Thursday jet fuel supply update](https://www.express.co.uk/travel/articles/2202881/tui-uk-managing-director-neil-swanson-gives-new-thursday-jet-fuel-supply-update). TUI UK and Ireland says advance planning across fuel, flying and hotel capacity allows it to maintain stable prices without fuel surcharges. The update addresses concern over potential jet-fuel disruption arising from Middle East tensions.

Notable negative coverage:

- 22 June 2026, independent.co.uk: [Tui ranked among worst airlines in Britain for flight delays](https://www.independent.co.uk/travel/news-and-advice/tui-airways-flight-delays-cancellations-b2999928.html). CAA-based analysis ranked TUI Airways as the fifth-worst airline for punctuality from UK airports in 2025, with average delays of 20 minutes and 24 seconds. TUI said it prioritises operating delayed flights rather than cancelling them.
- 13 May 2026, bbc.com: [Tui sees 10% fall in revenue from UK customers booking summer holidays](https://www.bbc.com/news/articles/ce8p31ngv90o). TUI said UK summer booking revenue is down 10% and total summer booking revenue is down 7% as consumers become more cautious amid the Iran war. The operator is reducing third-party airline seats by 4-5% while maintaining its own flying programme.
- 23 April 2026, independent.co.uk: [Sainsbury's and WH Smith among latest firms facing Iran war impact](https://www.independent.co.uk/news/business/wh-smith-iran-tesco-crest-nicholson-simon-roberts-b2963543.html). Tui said the Iran war cost it about €40 million last month after it repatriated thousands of holidaymakers and staff. The article also reports wider consumer and business impacts on UK retailers.

- [TUI Airways deep dive](https://www.omniscan.ai/benchmarks/uk-airlines-2026-h1?entity=tuiairways&view=deep-dive)
- [TUI Airways PDF report](https://www.omniscan.ai/benchmarks/uk-airlines-2026-h1/reports/tuiairways.pdf)

### Loganair

**Uneven visibility amid expansion, disruption and network retrenchment**

Loganair ranked 8th of 8 by average monthly share of coverage (2.8%) in the UK Airlines benchmark for H1 2026, with 340 mentions and a net tone of −17.

January’s agenda combined weather disruption, passenger-support scrutiny, rejected Guernsey route licences and the opening of the Southampton base. February focused more strongly on Jersey expansion, including planned services to Paris, Dublin, Norwich and East Midlands. March reporting concentrated on electric-aircraft demonstrations with Royal Mail and BETA Technologies, alongside delayed reimbursements and an investigation into an ATR 42 electrical failure. April and May included the Jersey–Bordeaux plan, completion of the electric-flight programme, a BP personnel-flight contract, the East Midlands–Jersey launch and the planned withdrawal of Dundee–Heathrow. June’s 4.4% share coincided with reporting on island-service reductions, appeals for public funding, the Jersey–Bordeaux launch and an emergency diversion to Aberdeen. Visibility peaked in January 2026 at 5.1%, compared with 1.3% in April 2026. January 2026: Loganair began operations from its new Southampton base, reported by Travel Weekly. March 2026: Loganair trialled the electric ALIA CX300 on Scottish Royal Mail routes, reported by FlightGlobal. A profile marks Loganair's 64-year history and describes its development into the UK's largest regional carrier, serving around 80 routes with 36 aircraft. It highlights recent Southampton expansion, fleet renewal and a hybrid-electric aircraft collaboration. Loganair Loyalty is offering 50% off Avios redemption flights for bookings made by 10 February, reducing one-way redemptions to 3,250 Avios. The promotion covers eligible routes across Loganair's network, subject to availability and exclusions.

Key messages:

- Visibility peaked in January 2026 at 5.1%, compared with 1.3% in April 2026.
- January 2026: Loganair began operations from its new Southampton base, reported by Travel Weekly.
- A profile marks Loganair's 64-year history and describes its development into the UK's largest regional carrier, serving around 80 routes with 36 aircraft. It highlights recent Southampton expansion, fleet renewal and a hybrid-electric aircraft collaboration.
- Loganair Loyalty is offering 50% off Avios redemption flights for bookings made by 10 February, reducing one-way redemptions to 3,250 Avios. The promotion covers eligible routes across Loganair's network, subject to availability and exclusions.
- Loganair will launch seasonal Jersey services to Paris, Dublin, Norwich and East Midlands, while adding frequencies on its Bristol route. The expansion follows its takeover of several former Blue Islands lifeline services.
- Loganair will temporarily reduce frequencies on some Inverness, Western Isles and Northern Isles services from 19 July due to sustained route losses and higher operating costs. The airline says additional funding could enable full services to return in October.

Leading themes:

- Routes, Network & Capacity: 36.5% of Loganair's coverage (theme index 2.96, net tone −9)
- Disruption: Delays, Cancellations & Strikes: 33.2% of Loganair's coverage (theme index 1.42, net tone −66)
- Sustainability & Decarbonisation: 12.1% of Loganair's coverage (theme index 11.8, net tone +93)

Notable positive coverage:

- 5 January 2026, travelweekly.co.uk: [Loganair starts operations from Southampton airport](https://travelweekly.co.uk/news/loganair-starts-operations-from-southampton-airport). Loganair has begun operations from a new Southampton base, initially serving Manchester and Edinburgh. Two aircraft will be permanently based there when the operation reaches full capacity by March 2026.
- 1 February 2026, aerospaceglobalnews.com: [Loganair at 64: How Scotland's airline became the UK's largest regional carrier](https://aerospaceglobalnews.com/news/loganair-64-years-scotlands-airline/). A profile marks Loganair's 64-year history and describes its development into the UK's largest regional carrier, serving around 80 routes with 36 aircraft. It highlights recent Southampton expansion, fleet renewal and a hybrid-electric aircraft collaboration.
- 3 February 2026, turningleftforless.com: [NEWS & OFFERS: European entry system new changes, Loganair Avios sale and up to 20% off Oman Air business class](https://www.turningleftforless.com/news-offers-european-entry-system-new-changes-loganair-avios-sale-and-up-to-20-off-oman-air-business-class/). Loganair is offering 50% off Avios redemption flights, reducing its standard 6,500-Avios fare to 3,250 Avios. The sale runs until 10 February for travel from 7 March onward.

Notable negative coverage:

- 11 June 2026, bbc.com: [Loganair boss says cutting island services a 'hard decision'](https://www.bbc.com/news/articles/ckg78rzjrlyo). Loganair will temporarily reduce frequencies on some Inverness, Western Isles and Northern Isles services from 19 July due to sustained route losses and higher operating costs. The airline says additional funding could enable full services to return in October.
- 3 June 2026, bbc.co.uk: [Loganair to cut Inverness to island flights from July](https://www.bbc.co.uk/news/articles/cn5p0ydqlnwo). Loganair will reduce Inverness services to Kirkwall, Sumburgh and Stornoway from 19 July, citing sustainability and wider business concerns. The airline said it could restore the full winter timetable if suitable support becomes available.
- 1 May 2026, bbc.co.uk: [Loganair to end flights from Dundee Airport to Heathrow](https://www.bbc.co.uk/news/articles/c142l82md1eo). Loganair plans to withdraw its Dundee-to-London Heathrow public-service-obligation route in September following an operational review. The airline said it remains committed to Dundee and is considering alternative London airport options.

- [Loganair deep dive](https://www.omniscan.ai/benchmarks/uk-airlines-2026-h1?entity=loganair&view=deep-dive)
- [Loganair PDF report](https://www.omniscan.ai/benchmarks/uk-airlines-2026-h1/reports/loganair.pdf)

## Methodology

- **Share of coverage**: an organisation's mentions divided by all mentions of the organisations tracked in the same sector that month, in UK earned media. It is the central measure of media visibility in Omniscan benchmarks. "Average monthly share" is the mean of the monthly shares across the reporting period.
- **Mention**: one article that covers an organisation, classified as positive, neutral or negative in tone. Articles are deduplicated, and an organisation's own websites and passing sponsorship name-checks are excluded, so only earned media counts.
- **Net tone**: positive mentions minus negative mentions, as a percentage of all mentions (range −100 to +100).
- **Themes**: every article is assigned to one of the sector's editorial themes. A theme index above 1 means the organisation is covered on that theme more than its peers are; below 1 means less.
- **Calculation**: every figure is computed directly from the classified articles; narrative summaries are checked against those figures.
- **Sources**: UK national and international, trade and specialist, regional and local, and aggregator and syndication earned media.

## Other UK Airlines editions

- [UK airlines media reputation tracker – 2026 year to date](https://www.omniscan.ai/benchmarks/uk-airlines-2026-ytd.md)
- [UK airlines media reputation tracker – July 2026](https://www.omniscan.ai/benchmarks/uk-airlines-2026-07.md)
- [UK airlines media reputation tracker – August 2026](https://www.omniscan.ai/benchmarks/uk-airlines-2026-08.md)
- [UK airlines media reputation tracker – September 2026](https://www.omniscan.ai/benchmarks/uk-airlines-2026-09.md)
- [All Omniscan media benchmarks](https://www.omniscan.ai/benchmarks.md)

## How to cite

Omniscan, "UK airlines media reputation tracker", H1 2026 (1 January 2026–30 June 2026), published 1 September 2026. https://www.omniscan.ai/benchmarks/uk-airlines-2026-h1