---
title: UK alcoholic drinks media reputation tracker – August 2026
canonical_url: https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-08
type: dataset
publisher: Omniscan
sector: UK Alcohol Producers
period: August 2026
coverage_start: '2026-08-01'
coverage_end: '2026-08-31'
date_published: '2026-09-01'
last_updated: '2026-09-01'
organisations: 9
articles_analysed: 684
mentions: 518
data_download: https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-08/data.json
summary: Diageo had the highest average monthly share of coverage (55.2%) among 9
  producers in UK earned media from 1 August 2026 to 31 August 2026, ahead of Heineken
  UK (9.7%) and Pernod Ricard UK (6.8%).
---

# UK alcoholic drinks media reputation tracker: August 2026 (1 August 2026–31 August 2026)

> Diageo had the highest average monthly share of coverage (55.2%) among 9 producers in UK earned media from 1 August 2026 to 31 August 2026, ahead of Heineken UK (9.7%) and Pernod Ricard UK (6.8%). Budweiser Brewing Group had the most favourable net tone (+91). Omniscan analysed 684 articles containing 518 mentions of the producers tracked.

Interactive version: https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-08

## UK Alcohol Producers ranking by share of coverage, August 2026

| Rank | Organisation | Average monthly share of coverage | Mentions | Positive | Neutral | Negative | Net tone |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | Diageo | 55.2% | 286 | 20% | 41% | 39% | −19 |
| 2 | Heineken UK | 9.7% | 50 | 76% | 20% | 4% | +72 |
| 3 | Pernod Ricard UK | 6.8% | 35 | 46% | 28% | 26% | +20 |
| 4 | Budweiser Brewing Group | 6.4% | 33 | 91% | 9% | 0% | +91 |
| 5 | Carlsberg Britvic | 5.8% | 30 | 77% | 20% | 3% | +73 |
| 6 | William Grant & Sons | 5.6% | 29 | 83% | 17% | 0% | +83 |
| 7 | Edrington | 5.2% | 27 | 85% | 11% | 4% | +81 |
| 8 | Molson Coors | 2.9% | 15 | 53% | 27% | 20% | +33 |
| 9 | C&C Group | 2.5% | 13 | 62% | 38% | 0% | +62 |

## Producers in detail

### Diageo

**Diageo led throughout as restructuring reshaped its media profile**

Diageo ranked 1st of 9 by average monthly share of coverage (55.2%) in the UK Alcohol Producers benchmark for August 2026, with 286 mentions and a net tone of −19.

In August 2026, Diageo recorded 286 mentions, 55.2% of cohort coverage and rank #1. August then produced the period’s largest measured movement, adding 172 mentions and 21.8 share points to reach 55.2%. August 2026: volume increased by 172 mentions and share rose 21.8 points to 55.2%; annual-results coverage detailed lower sales and profits and a $1bn savings programme. August 2026: Diageo challenged an Indian prohibition on a rum product over alleged mislabelling and artificial flavours — Reuters. A bottle bearing Guinness branding and dated 1864 was recovered from a shipwreck off Dover. The discovery concerns the historic Diageo stout brand. Diageo outlined an organic turnaround focused on spirits, RTDs and Guinness, supported by a restructuring programme. It expects the programme to generate $1 billion in savings while selectively reinvesting in innovation and competitiveness.

Key messages:

- A bottle bearing Guinness branding and dated 1864 was recovered from a shipwreck off Dover. The discovery concerns the historic Diageo stout brand.
- Diageo outlined an organic turnaround focused on spirits, RTDs and Guinness, supported by a restructuring programme. It expects the programme to generate $1 billion in savings while selectively reinvesting in innovation and competitiveness.
- Diageo's new chief executive is pursuing US$1bn in savings as part of a turnaround plan.
- The article says analysts are bullish on Diageo's comeback, cost-cutting plans and response to changing drinking habits.
- Diageo shares rose 3.03% in Monday trading, outperforming the wider UK market.

Leading themes:

- Leadership, Strategy & M&A: 35.0% of Diageo's coverage (theme index 5.07, net tone −32)
- Financial Results & Trading: 33.2% of Diageo's coverage (theme index 1.61, net tone −5)
- Brands, Products & Launches: 8.0% of Diageo's coverage (theme index 0.33, net tone +35)

Notable positive coverage:

- 7 August 2026, bbc.co.uk: [162-year-old Guinness found off the English coast](https://www.bbc.co.uk/news/articles/cy4kx9zkd90o). A bottle bearing Guinness branding and dated 1864 was recovered from a shipwreck off Dover. The discovery concerns the historic Diageo stout brand.
- 7 August 2026, finance.yahoo.com: [Diageo Unveils $1B Savings Plan, Guinness Push to Fuel Turnaround](https://finance.yahoo.com/markets/stocks/articles/diageo-unveils-1b-savings-plan-060411672.html). Diageo outlined an organic turnaround focused on spirits, RTDs and Guinness, supported by a restructuring programme. It expects the programme to generate $1 billion in savings while selectively reinvesting in innovation and competitiveness.
- 6 August 2026, moomoo.com: [Johnnie Walker Maker Diageo Eyes $1 Billion in Savings as New Boss Looks to Turn Things Around -- Update](https://www.moomoo.com/news/post/74234671/johnnie-walker-maker-diageo-eyes-1-billion-in-savings-as). Diageo's new chief executive is pursuing US$1bn in savings as part of a turnaround plan.

Notable negative coverage:

- 18 August 2026, telegraph.co.uk: [Guinness owner cuts 2,000 jobs as 'Drastic Dave' drives turnaround](https://www.telegraph.co.uk/business/2026/08/18/guinness-owner-cuts-2000-jobs-amid-turnaround-drive/). Diageo, owner of Guinness, is reported to be cutting 2,000 jobs as CEO Dave Lewis pursues a turnaround.
- 6 August 2026, independent.co.uk: [Diageo boss launches £743m cost-cutting plan to deliver turnaround](https://www.independent.co.uk/news/business/diageo-dave-lewis-baileys-north-america-guinness-b3028600.html). Diageo reported lower annual sales and profits and announced $1bn of cost savings under CEO Dave Lewis. Great Britain sales grew 6.8%, supported by double-digit Guinness growth.
- 11 August 2026, reuters.com: [Diageo challenges India rum ban, arguing lack of due process](https://www.reuters.com/world/india/diageo-challenges-india-rum-ban-arguing-lack-due-process-2026-08-11/). Diageo is challenging an Indian prohibition on a rum product over alleged mislabelling and artificial flavours. The company also faces separate scrutiny over bottle markings.

- [Diageo deep dive](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-08?entity=diageo&view=deep-dive)
- [Diageo PDF report](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-08/reports/diageo.pdf)

### Heineken UK

**ESG & Responsible Drinking shaped Heineken UK's media profile during August 2026**

Heineken UK ranked 2nd of 9 by average monthly share of coverage (9.7%) in the UK Alcohol Producers benchmark for August 2026, with 50 mentions and a net tone of +72.

In August 2026, Heineken UK recorded 50 mentions, 9.7% of cohort coverage and rank #2, with net sentiment of +72. Coverage focused on ESG & Responsible Drinking. August 2026: Heineken UK launched a regenerative malting-barley programme offering farmers premiums, reported by The Drinks Business. Heineken said UK sales growth was strong, with Cruzcampo volume up more than 30% and Murphy’s Stout volume doubling. It also reported higher global profits while reducing about 3,000 roles as part of restructuring. Beavertown has compiled a ranking of UK pub-walking routes as searches for pub walks rise. The branded content promotes the Heineken UK-owned beer brand's association with pub-going occasions. Heineken UK is launching Old Mout Spiced Clementine & Cranberry, a limited-edition 4% ABV cider, for the autumn and winter on-trade. The product will be supported by seasonal serving equipment and a social-media campaign.

Key messages:

- Heineken said UK sales growth was strong, with Cruzcampo volume up more than 30% and Murphy’s Stout volume doubling. It also reported higher global profits while reducing about 3,000 roles as part of restructuring.
- Beavertown has compiled a ranking of UK pub-walking routes as searches for pub walks rise. The branded content promotes the Heineken UK-owned beer brand's association with pub-going occasions.
- Heineken UK launched a regenerative malting-barley programme that pays farmers a premium for regenerative yields. It aims for almost half of its UK malted barley to use regenerative practices by 2027.
- Heineken UK is launching Old Mout Spiced Clementine & Cranberry, a limited-edition 4% ABV cider, for the autumn and winter on-trade. The product will be supported by seasonal serving equipment and a social-media campaign.
- Heineken-owned Star Pubs faces a potential referral to the Pubs Code Adjudicator over its attempted eviction of Park Tavern tenants and alleged supply practices. Star Pubs denies wrongdoing, citing serious lease breaches.

Leading themes:

- ESG & Responsible Drinking: 34.0% of Heineken UK's coverage (theme index 14.47, net tone +100)
- Brands, Products & Launches: 22.0% of Heineken UK's coverage (theme index 1.51, net tone +91)
- Financial Results & Trading: 18.0% of Heineken UK's coverage (theme index 0.63, net tone +44)

Notable positive coverage:

- 5 August 2026, standard.co.uk: [Cruzcampo and Murphy’s sales rocket in UK, brewer Heineken says](https://www.standard.co.uk/news/uk/heineken-sales-spanish-professional-darts-corporation-global-b1292420.html). Heineken reported strong UK sales growth for Cruzcampo, Murphy's, Foster's and Inch's alongside higher first-half global profit. The company also highlighted global restructuring and job reductions.
- 30 August 2026, express.co.uk: [8 most beautiful UK walks ending with a pub - from countryside to coast](https://www.express.co.uk/travel/articles/2243841/8-beautiful-uk-pub-walks). Beavertown has compiled a ranking of UK pub-walking routes as searches for pub walks rise. The branded content promotes the Heineken UK-owned beer brand's association with pub-going occasions.
- 5 August 2026, express.co.uk: [Major boost for UK farmers as beer giant to pay them for making key change](https://www.express.co.uk/news/uk/2236404/heineken-boost-farmers-regenerative-barley). Heineken said it will source almost half of its malted barley from regenerative agriculture by 2027. The programme is intended to support farm resilience, biodiversity and lower carbon emissions.

Notable negative coverage:

- 5 August 2026, cityam.com: [Heineken-owned pubs group faces probe over eviction threat](https://www.cityam.com/heineken-owned-pubs-group-faces-probe-over-eviction-threat/). Heineken-owned Star Pubs faces a potential referral to the Pubs Code Adjudicator over its attempted eviction of Park Tavern tenants and alleged supply practices. Star Pubs denies wrongdoing, citing serious lease breaches.
- 4 August 2026, morningadvertiser.co.uk: [Star operator calls on PCA in 'David v Goliath' dispute](https://www.morningadvertiser.co.uk/Article/2026/08/04/london-pub-operator-submits-pca-referral-against-star-pubs/). The operator of the Park Tavern has referred a dispute with Heineken UK's Star Pubs to the pubs code adjudicator, alleging withheld beer orders and disputed dilapidations. Star Pubs says the operator cannot remain and plans repairs and a future refurbishment.

- [Heineken UK deep dive](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-08?entity=heinekenuk&view=deep-dive)
- [Heineken UK PDF report](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-08/reports/heinekenuk.pdf)

### Pernod Ricard UK

**Pernod Ricard UK’s visibility swung between innovation, trade and results**

Pernod Ricard UK ranked 3rd of 9 by average monthly share of coverage (6.8%) in the UK Alcohol Producers benchmark for August 2026, with 35 mentions and a net tone of +20.

Pernod Ricard reported Indian sales growth and continues to discuss an IPO for the market. It expects the India-UK FTA to support new Scotch offerings through its Chivas Brothers business. Pernod Ricard reported Indian sales growth and continues to discuss an IPO for the market. It expects the India-UK FTA to support new Scotch offerings through its Chivas Brothers business. Global Spirits Masters medal winners included Pernod Ricard's Royal Salute and Diageo's Johnnie Walker and Old Parr blended Scotch brands. The article highlights their quality, luxury positioning and tasting characteristics. Chivas Brothers brands Aberlour, The Glenlivet, Longmorn and Ballantine's received Global Spirits Masters recognition. The article praises their range of Speyside single-malt and blended-whisky releases. A whisky guide recommends alternatives for drinkers of Chivas Regal 12, including a higher-aged Chivas expression. It also discusses Naked Malt's ownership transfer to William Grant & Sons and its Scotch stock sources.

Key messages:

- Pernod Ricard reported Indian sales growth and continues to discuss an IPO for the market. It expects the India-UK FTA to support new Scotch offerings through its Chivas Brothers business.
- Global Spirits Masters medal winners included Pernod Ricard's Royal Salute and Diageo's Johnnie Walker and Old Parr blended Scotch brands. The article highlights their quality, luxury positioning and tasting characteristics.
- Chivas Brothers brands Aberlour, The Glenlivet, Longmorn and Ballantine's received Global Spirits Masters recognition. The article praises their range of Speyside single-malt and blended-whisky releases.
- A whisky guide recommends alternatives for drinkers of Chivas Regal 12, including a higher-aged Chivas expression. It also discusses Naked Malt's ownership transfer to William Grant & Sons and its Scotch stock sources.
- Pernod Ricard-owned Chivas Regal will livestream a chess challenge between ambassador Charles Leclerc and Hikaru Nakamura. The activation promotes Chivas Regal 16, a whisky co-created with Leclerc.

Leading themes:

- Financial Results & Trading: 22.9% of Pernod Ricard UK's coverage (theme index 0.82, net tone −75)
- Brands, Products & Launches: 22.9% of Pernod Ricard UK's coverage (theme index 1.55, net tone +88)
- Leadership, Strategy & M&A: 17.1% of Pernod Ricard UK's coverage (theme index 0.75, net tone +17)

Notable positive coverage:

- 27 August 2026, m.economictimes.com: [Pernod Ricard India sales rise 7% in FY26; IPO plan under discussion](https://m.economictimes.com/industry/cons-products/liquor/pernod-ricard-india-sales-rise-7-in-fy26-ipo-plan-under-discussion/articleshow/133572331.cms). Pernod Ricard reported Indian sales growth and continues to discuss an IPO for the market. It expects the India-UK FTA to support new Scotch offerings through its Chivas Brothers business.
- 4 August 2026, forbes.com: [The Top Blended Scotch Whisky, According To The Global Spirits Masters](https://www.forbes.com/sites/joemicallef/2026/08/04/the-top-blended-scotch-whisky-according-to-the-global-spirits-masters/). Global Spirits Masters medal winners included Pernod Ricard's Royal Salute and Diageo's Johnnie Walker and Old Parr blended Scotch brands. The article highlights their quality, luxury positioning and tasting characteristics.
- 4 August 2026, forbes.com: [Speyside's Top Single Malt Whisky, According To The Global Spirit Masters](https://www.forbes.com/sites/joemicallef/2026/08/04/speysides-top-single-malt-whisky-according-to-the-global-spirit-masters/). Chivas Brothers brands Aberlour, The Glenlivet, Longmorn and Ballantine's received Global Spirits Masters recognition. The article praises their range of Speyside single-malt and blended-whisky releases.

Notable negative coverage:

- 27 August 2026, harpers.co.uk: [Another year of falling sales for Pernod Ricard as full-year results released](https://harpers.co.uk/news/fullstory.php/aid/36308/Another_year_of_falling_sales_for_Pernod_Ricard_as_full-year_results_released.html). Pernod Ricard reported FY26 organic net-sales and profit declines, driven by weakness in the US and China. UK sales fell slightly, although Jameson, Absolut and champagne brands grew.
- 27 August 2026, grocerygazette.co.uk: [Pernod Ricard posts declining full-year results, cites weak China demand](https://www.grocerygazette.co.uk/2026/08/27/pernod-ricard-posts-declining-full-year-results-cites-weak-china-demand/). Pernod Ricard reported declining full-year sales and recurring profit, citing weak demand in the US and China. Jameson, Absolut and its Champagne brands posted slight growth in the UK.
- 27 August 2026, thespiritsbusiness.com: [US-China slump hits Pernod Ricard FY sales](https://www.thespiritsbusiness.com/2026/08/us-china-slump-hits-pernod-ricard-fy-sales/). Pernod Ricard’s FY2026 revenue and recurring operating profit declined as US and Chinese trading weakened. UK sales were modestly down, although Jameson and Absolut grew.

- [Pernod Ricard UK deep dive](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-08?entity=pernodricarduk&view=deep-dive)
- [Pernod Ricard UK PDF report](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-08/reports/pernodricarduk.pdf)

### Budweiser Brewing Group

**Budweiser’s competitive visibility swung alongside an event-led coverage agenda**

Budweiser Brewing Group ranked 4th of 9 by average monthly share of coverage (6.4%) in the UK Alcohol Producers benchmark for August 2026, with 33 mentions and a net tone of +91.

In August 2026, Budweiser Brewing Group recorded 33 mentions, 6.4% of cohort coverage and rank #4, with net sentiment of +91. Coverage focused on Marketing & Sponsorship. Netflix and Stella Artois announced The Gentlemen's Serve, a multi-market campaign led by Theo James and David Beckham. The partnership includes a London pub activation and is part of AB InBev and Netflix's global agreement. The article examines Stella Artois’s shift from a binge-drinking reputation towards a heritage-led, more premium image. It highlights its Wimbledon association and recent strawberry-and-cream-inspired pink beer launch. Drought and extreme weather are threatening UK malting-barley yields. Budweiser Brewing Group and its parent AB InBev are supporting domestic barley growers through contracts, premiums and resilience initiatives. A drinks-industry roundup reports Stella Artois becoming Netflix's first brand partner for season two of The Gentlemen. The campaign spans eight markets and includes a London pub transformation and limited-edition chalices.

Key messages:

- Netflix and Stella Artois announced The Gentlemen's Serve, a multi-market campaign led by Theo James and David Beckham. The partnership includes a London pub activation and is part of AB InBev and Netflix's global agreement.
- The article examines Stella Artois’s shift from a binge-drinking reputation towards a heritage-led, more premium image. It highlights its Wimbledon association and recent strawberry-and-cream-inspired pink beer launch.
- Drought and extreme weather are threatening UK malting-barley yields. Budweiser Brewing Group and its parent AB InBev are supporting domestic barley growers through contracts, premiums and resilience initiatives.
- A drinks-industry roundup reports Stella Artois becoming Netflix's first brand partner for season two of The Gentlemen. The campaign spans eight markets and includes a London pub transformation and limited-edition chalices.
- Marketing & Sponsorship accounted for 29 mentions in this edition.

Leading themes:

- Marketing & Sponsorship: 87.9% of Budweiser Brewing Group's coverage (theme index 9.47, net tone +97)
- Brands, Products & Launches: 6.1% of Budweiser Brewing Group's coverage (theme index 0.38, net tone +50)
- Financial Results & Trading: 3.0% of Budweiser Brewing Group's coverage (theme index 0.1, net tone 0)

Notable positive coverage:

- 26 August 2026, about.netflix.com: [Netflix and Stella Artois Bring the Perfect Serve to 'The Gentlemen' Season 2](https://about.netflix.com/en/news/netflix-and-stella-artois-bring-the-perfect-serve-to-the-gentlemen). Netflix and Stella Artois announced The Gentlemen's Serve, a multi-market campaign led by Theo James and David Beckham. The partnership includes a London pub activation and is part of AB InBev and Netflix's global agreement.
- 28 August 2026, observer.co.uk: [The curious rehabilitation of Stella Artois](https://observer.co.uk/style/drink/article/the-curious-rehabilitation-of-stella-artois). The article examines Stella Artois’s shift from a binge-drinking reputation towards a heritage-led, more premium image. It highlights its Wimbledon association and recent strawberry-and-cream-inspired pink beer launch.
- 27 August 2026, dailymail.com: [David Beckham joins Theo James in new The Gentlemen and Stella Artois campaign amid Meghan Markle casting reports](https://www.dailymail.com/tvshowbiz/article-16084101/David-Beckhams-joins-Theo-James-Gentlemen-Stella-Artois-campaign-Meghan-Markle-casting.html). Stella Artois has partnered with Netflix for The Gentlemen's Serve campaign starring David Beckham and Theo James. The campaign is described as AB InBev's first multi-market collaboration with the series.

- [Budweiser Brewing Group deep dive](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-08?entity=budweiserbrewinggroup&view=deep-dive)
- [Budweiser Brewing Group PDF report](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-08/reports/budweiserbrewinggroup.pdf)

### Carlsberg Britvic

**Carlsberg Britvic reaches third despite an uneven coverage arc**

Carlsberg Britvic ranked 5th of 9 by average monthly share of coverage (5.8%) in the UK Alcohol Producers benchmark for August 2026, with 30 mentions and a net tone of +73.

In August 2026, Carlsberg Britvic recorded 30 mentions, 5.8% of cohort coverage and rank #5, with net sentiment of +73. Coverage focused on Financial Results & Trading. Carlsberg narrowed its 2026 operating-profit growth outlook to 4%-6% after strong soft-drink performance supported first-half sales volumes. An advertising commentary highlights the revival of Carlsberg's 'If Carlsberg Did...' and Tango's 'You've Been Tango'd' as durable creative platforms. Both brands are cited as examples of campaigns being refreshed for new audiences. Carlsberg Britvic's Tango is launching Tango Orange and Tango Apple flavoured boneless chicken bites through a licensing partnership with Food Brands Now. The frozen products will launch nationwide in Iceland and The Food Warehouse from 1 September 2026. Carlsberg has revived its ‘If Carlsberg did...’ campaign with an ice-cream-van-themed advert promoting cold pints. The campaign targets summer beer-drinking occasions in the UK.

Key messages:

- Carlsberg raised the lower end of its full-year organic operating-profit growth guidance to 4%-6%. It cited Britvic acquisition synergies and strong growth in soft drinks and alcohol-free brews.
- Carlsberg narrowed its 2026 operating-profit growth outlook to 4%-6% after strong soft-drink performance supported first-half sales volumes.
- An advertising commentary highlights the revival of Carlsberg's 'If Carlsberg Did...' and Tango's 'You've Been Tango'd' as durable creative platforms. Both brands are cited as examples of campaigns being refreshed for new audiences.
- Carlsberg Britvic's Tango is launching Tango Orange and Tango Apple flavoured boneless chicken bites through a licensing partnership with Food Brands Now. The frozen products will launch nationwide in Iceland and The Food Warehouse from 1 September 2026.
- Carlsberg has revived its ‘If Carlsberg did...’ campaign with an ice-cream-van-themed advert promoting cold pints. The campaign targets summer beer-drinking occasions in the UK.

Leading themes:

- Financial Results & Trading: 76.7% of Carlsberg Britvic's coverage (theme index 3.12, net tone +74)
- Marketing & Sponsorship: 13.3% of Carlsberg Britvic's coverage (theme index 0.93, net tone +100)
- Brands, Products & Launches: 3.3% of Carlsberg Britvic's coverage (theme index 0.21, net tone +100)

Notable positive coverage:

- 19 August 2026, standard.co.uk: [Carlsberg boosted by strong sales of soft drinks and alcohol-free beer](https://www.standard.co.uk/business/business-news/carlsberg-britvic-danish-europe-press-association-b1293946.html). Carlsberg improved its profit-growth outlook as Britvic integration synergies and soft-drink sales supported trading. Beer volumes declined, but alcohol-free beer sales grew strongly.
- 19 August 2026, wsj.com: [Carlsberg Lifts Lower End of Guidance, Books Strong Growth in Soft Drinks, Alcohol-Free Brews](https://www.wsj.com/business/earnings/carlsberg-lifts-lower-end-of-guidance-books-strong-growth-in-soft-drinks-alcohol-free-brews-0ca981ff). Carlsberg raised the lower end of its full-year organic operating-profit growth guidance to 4%-6%. It cited Britvic acquisition synergies and strong growth in soft drinks and alcohol-free brews.
- 19 August 2026, ft.com: [Carlsberg buoyed by alcohol-free beer and soft drinks](https://www.ft.com/content/2365d125-6160-4a24-8bb6-14b01f035b97). Carlsberg reported first-half revenue growth as soft drinks and alcohol-free beer offset lower beer volumes. Britvic acquisition synergies were ahead of schedule and the group raised its earnings guidance.

- [Carlsberg Britvic deep dive](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-08?entity=carlsbergbritvic&view=deep-dive)
- [Carlsberg Britvic PDF report](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-08/reports/carlsbergbritvic.pdf)

### William Grant & Sons

**William Grant coverage spans launches, partnerships and leadership**

William Grant & Sons ranked 6th of 9 by average monthly share of coverage (5.6%) in the UK Alcohol Producers benchmark for August 2026, with 29 mentions and a net tone of +83.

August retained sixth place as Glenfiddich’s second Aston Martin 16-year-old release, the Royal Edinburgh Military Tattoo edition and Monkey Shoulder Selects supplied distinct coverage strands. August 2026: Glenfiddich launched a second 16-year-old whisky with the Aston Martin Formula One team, reported by The Spirits Business. The Balvenie will release an 88-year-old single malt, described as the oldest single malt Scotch whisky ever released. Seventeen bottles will be sold privately, alongside 12- and 15-year-old releases made using related heirloom techniques. William Grant & Sons launched the third and final Balvenie Fifty Collection edition, a 50-year-old whisky limited to 45 bottles and priced at £42,500. William Grant & Sons has launched Monkey Shoulder Selects, a Europe-wide campaign focused on listening bars, DJs and cocktail venues. The activation includes city guides and cross-market venue takeovers.

Key messages:

- The Balvenie will release an 88-year-old single malt, described as the oldest single malt Scotch whisky ever released. Seventeen bottles will be sold privately, alongside 12- and 15-year-old releases made using related heirloom techniques.
- Glenfiddich launched a limited-edition 16-year-old whisky with the Aston Martin Formula One Team as part of their five-year partnership. The release uses five cask types and is positioned as an annual series.
- William Grant & Sons launched the third and final Balvenie Fifty Collection edition, a 50-year-old whisky limited to 45 bottles and priced at £42,500.
- William Grant & Sons has launched Monkey Shoulder Selects, a Europe-wide campaign focused on listening bars, DJs and cocktail venues. The activation includes city guides and cross-market venue takeovers.
- William Grant & Sons corporate affairs director David Williamson will become CEO of the World Spirits Alliance in November 2026. He will remain with William Grant & Sons until the transition.

Leading themes:

- Brands, Products & Launches: 58.6% of William Grant & Sons's coverage (theme index 4.62, net tone +94)
- Leadership, Strategy & M&A: 17.2% of William Grant & Sons's coverage (theme index 0.76, net tone +60)
- Marketing & Sponsorship: 13.8% of William Grant & Sons's coverage (theme index 0.96, net tone +75)

Notable positive coverage:

- 29 August 2026, ft.com: [Balvenie's 88-year-old whisky is the oldest. Is it any good?](https://www.ft.com/content/73507be3-f4c9-420f-9476-94183302e16c). The Balvenie will release an 88-year-old single malt, described as the oldest single malt Scotch whisky ever released. Seventeen bottles will be sold privately, alongside 12- and 15-year-old releases made using related heirloom techniques.
- 10 August 2026, forbes.com: [Glenfiddich And Aston Martin Formula 1 Team Return With A New 16-Year-Old Limited Edition](https://www.forbes.com/sites/emilyprice/2026/08/10/glenfiddich-and-aston-martin-formula-one-team-return-with-a-new-16-year-old-limited-edition/). Glenfiddich launched a limited-edition 16-year-old whisky with the Aston Martin Formula One Team as part of their five-year partnership. The release uses five cask types and is positioned as an annual series.
- 3 August 2026, robbreport.com: [Glenfiddich and Aston Martin F1’s New Whisky Collab Was Aged in 5 Different Casks](https://robbreport.com/food-drink/spirits/glenfiddich-aston-martin-formula-one-second-whisky-collab-1238528745/). Glenfiddich and Aston Martin Formula One Team have released their second 16-year-old collaboration whisky, matured in five types of cask. The article identifies Glenfiddich and The Balvenie as William Grant & Sons brands.

- [William Grant & Sons deep dive](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-08?entity=williamgrantsons&view=deep-dive)
- [William Grant & Sons PDF report](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-08/reports/williamgrantsons.pdf)

### Edrington

**Edrington’s mid-year rise accompanied a broader Macallan-led media profile**

Edrington ranked 7th of 9 by average monthly share of coverage (5.2%) in the UK Alcohol Producers benchmark for August 2026, with 27 mentions and a net tone of +81.

In August 2026, Edrington recorded 27 mentions, 5.2% of cohort coverage and rank #7, with net sentiment of +81. Coverage focused on Brands, Products & Launches. August 2026: share fell 3.0 percentage points to 5.2% and rank moved from fifth to seventh; The Macallan launched the final two Harmony Collection expressions. A 57-year-old Glenrothes whisky cask stored at The Macallan distillery has been valued at about £270,000. The cask is believed to be the oldest Glenrothes cask offered for public sale. A roundup of record-breaking whisky auction sales highlights The Macallan 1926 and Glenfiddich 1950s Collection among the world's most expensive lots. The bottles' rarity, age and provenance drove multi-million-dollar prices. Edrington-owned Brugal has launched a coconut-cask-aged limited-edition Dominican rum in the US. Fewer than 35,000 bottles will be produced.

Key messages:

- A 57-year-old Glenrothes whisky cask stored at The Macallan distillery has been valued at about £270,000. The cask is believed to be the oldest Glenrothes cask offered for public sale.
- A roundup of record-breaking whisky auction sales highlights The Macallan 1926 and Glenfiddich 1950s Collection among the world's most expensive lots. The bottles' rarity, age and provenance drove multi-million-dollar prices.
- Edrington-owned The Macallan launched the final two expressions in its Harmony Collection, inspired by fresh and toasted coconut. The release includes a travel-retail variant and a culinary collaboration with El Celler de Can Roca.
- Edrington-owned Brugal has launched a coconut-cask-aged limited-edition Dominican rum in the US. Fewer than 35,000 bottles will be produced.
- RNDC's bankruptcy filings show it owes unsecured creditors including Edrington and Pernod Ricard, while both had previously ended distribution relationships with the US distributor. The report details broader pressure on US drinks distribution.

Leading themes:

- Brands, Products & Launches: 51.9% of Edrington's coverage (theme index 3.92, net tone +93)
- Other: 18.5% of Edrington's coverage (theme index 3.14, net tone +40)
- Marketing & Sponsorship: 14.8% of Edrington's coverage (theme index 1.04, net tone +100)

Notable positive coverage:

- 25 August 2026, bbc.com: [Whisky barrel bought for £130 goes on sale at £270,000](https://www.bbc.com/news/articles/c4gke325lnxo). A 57-year-old Glenrothes whisky barrel bought in 1971 for £130 is being offered for sale at £270,000. The barrel is said to be the oldest known of its kind.
- 1 August 2026, esquireindia.co.in: [10 Most Expensive Whiskies Ever Sold at Auction: The Emerald Isle, The Macallan 1926, Glenfiddich 1950s Collection, And More](https://www.esquireindia.co.in/food-and-drinks/where-to-drink/10-most-expensive-whiskies-ever-sold-at-auction-the-emerald-isle-the-macallan-glenfiddich-1950s-dalmore-decades-yamazaki-50-whisky). A roundup of record-breaking whisky auction sales highlights The Macallan 1926 and Glenfiddich 1950s Collection among the world's most expensive lots. The bottles' rarity, age and provenance drove multi-million-dollar prices.
- 20 August 2026, thedrinksbusiness.com: [£130 whisky cask bought in 1971 now valued at £270,000](https://www.thedrinksbusiness.com/2026/08/130-whisky-cask-bought-in-1971-now-valued-at-270000/). A 57-year-old Glenrothes whisky cask stored at The Macallan distillery has been valued at about £270,000. The cask is believed to be the oldest Glenrothes cask offered for public sale.

Notable negative coverage:

- 3 August 2026, thedrinksbusiness.com: [RNDC court filings reveal scale of distributor's financial collapse](https://www.thedrinksbusiness.com/2026/08/rndc-court-filings-reveal-scale-of-distributors-financial-collapse/). RNDC's bankruptcy filings show it owes unsecured creditors including Edrington and Pernod Ricard, while both had previously ended distribution relationships with the US distributor. The report details broader pressure on US drinks distribution.

- [Edrington deep dive](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-08?entity=edrington&view=deep-dive)
- [Edrington PDF report](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-08/reports/edrington.pdf)

### Molson Coors

**Molson Coors moved from launches to restructuring and trading pressure**

Molson Coors ranked 8th of 9 by average monthly share of coverage (2.9%) in the UK Alcohol Producers benchmark for August 2026, with 15 mentions and a net tone of +33.

In August 2026, Molson Coors recorded 15 mentions, 2.9% of cohort coverage and rank #8, with net sentiment of +33. Coverage focused on Marketing & Sponsorship. Molson Coors' Madrí Excepcional is launching a UK consumer campaign to find a new ‘Madrí Man’ for the summer. The prize includes a Madrid trip, beer supply and promotion of Madrí Excepcional 0.0%. Molson Coors has become Crystal Palace FC's official beer partner in a multi-year arrangement. Its beer and cider brands, including Madrí, Coors, Carling, Aspall and Sharp's, will be available at Selhurst Park and promoted through stadium activations. Molson Coors reported declining quarterly sales, volumes and operating profit amid macroeconomic pressures and cost inflation. It is pursuing diversification beyond beer, including its Fever-Tree stake and Monaco Cocktails acquisition, while cutting costs.

Key messages:

- Molson Coors' Madrí Excepcional is launching a UK consumer campaign to find a new ‘Madrí Man’ for the summer. The prize includes a Madrid trip, beer supply and promotion of Madrí Excepcional 0.0%.
- Molson Coors has become Crystal Palace FC's official beer partner in a multi-year arrangement. Its beer and cider brands, including Madrí, Coors, Carling, Aspall and Sharp's, will be available at Selhurst Park and promoted through stadium activations.
- Molson Coors reported declining quarterly sales, volumes and operating profit amid macroeconomic pressures and cost inflation. It is pursuing diversification beyond beer, including its Fever-Tree stake and Monaco Cocktails acquisition, while cutting costs.
- Molson Coors reported lower second-quarter sales, profit and earnings amid inflation and weaker beer demand. The company said Carling faced stronger competition in the UK and referenced a small UK brewery closure within restructuring plans.

Leading themes:

- Marketing & Sponsorship: 46.7% of Molson Coors's coverage (theme index 3.5, net tone +100)
- Financial Results & Trading: 40.0% of Molson Coors's coverage (theme index 1.47, net tone −33)
- Brands, Products & Launches: 6.7% of Molson Coors's coverage (theme index 0.43, net tone 0)

Notable positive coverage:

- 11 August 2026, express.co.uk: [Madrí Excepcional co-founder is offering someone the chance to step into his ...](https://www.express.co.uk/news/uk/2238220/madr-excepcional-co-founder-offering-someone). Madrí Excepcional is running a consumer competition offering a Madrid trip, beer supplies and beer-training experiences. The campaign also promotes Madrí Excepcional 0.0%.
- 13 August 2026, talkingretail.com: [Campaign to find new face of Madrí Excepcional launched](https://www.talkingretail.com/products-news/alcohol/campaign-to-find-new-face-of-madri-excepcional-launched-13-08-2026/). Molson Coors launched a UK-wide campaign to find a new face of Madrí Excepcional. The promotion supports both Madrí Excepcional and its 0.0 variant during summer trading.
- 13 August 2026, conveniencestore.co.uk: [Madrí Excepcional to launch Britain's first Sab-beer-tical](https://www.conveniencestore.co.uk/products/madri-excepcional-to-launch-britains-first-sab-beer-tical/722433.article). Molson Coors' Madrí Excepcional is launching a UK consumer campaign to find a new ‘Madrí Man’ for the summer. The prize includes a Madrid trip, beer supply and promotion of Madrí Excepcional 0.0%.

Notable negative coverage:

- 6 August 2026, thegrocer.co.uk: [Molson Coors to sharpen focus beyond beer as volume slide continues](https://www.thegrocer.co.uk/news/molson-coors-to-sharpen-focus-beyond-beer-as-volume-slide-continues/722190.article). Molson Coors reported declining quarterly sales, volumes and operating profit amid macroeconomic pressures and cost inflation. It is pursuing diversification beyond beer, including its Fever-Tree stake and Monaco Cocktails acquisition, while cutting costs.
- 6 August 2026, morningstar.com: [Dow Jones Top Company Headlines at 1 PM ET: Budget Carrier easyJet Agrees to $7.68 Billion Takeover by Apollo | Amazon ...](https://www.morningstar.com/news/dow-jones/2026080612959/dow-jones-top-company-headlines-at-1-pm-et-budget-carrier-easyjet-agrees-to-768-billion-takeover-by-apollo-amazon). Molson Coors reported a second-quarter sales decline amid weak demand and higher supply costs.
- 9 August 2026, es.tradingview.com: [Molson Coors Beverage Q2 Earnings Call Highlights](https://es.tradingview.com/news/marketbeat:c3491dce6094b:0-molson-coors-beverage-q2-earnings-call-highlights/). Molson Coors reported lower second-quarter sales, profit and earnings amid inflation and weaker beer demand. The company said Carling faced stronger competition in the UK and referenced a small UK brewery closure within restructuring plans.

- [Molson Coors deep dive](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-08?entity=molsoncoors&view=deep-dive)
- [Molson Coors PDF report](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-08/reports/molsoncoors.pdf)

### C&C Group

**C&C’s visibility swung between corporate news and brand activity**

C&C Group ranked 9th of 9 by average monthly share of coverage (2.5%) in the UK Alcohol Producers benchmark for August 2026, with 13 mentions and a net tone of +62.

August 2026: Tennent’s backed the return of its Sixes tournament as a legends competition involving all 12 Scottish Premiership clubs — bbc.com. Magners has launched a comedy-themed mural at the Edinburgh Fringe as part of its sponsorship of Underbelly. The campaign promotes Magners cider, including its 0.0% variant, across festival venues. C&C Group has applied to trademark Tennent's Stout in the UK, although it says the filing is brand-protection housekeeping. The move comes as stout sales grow while Tennent's lager volumes decline. Wellcome Trust reduced its C&C Group voting-rights stake from 3.539% to 2.9387%, representing 10,890,007 shares. C&C Group's Tennent's is considering a stout launch while Scottish lager volumes face pressure. The brand reported value and share gains despite a 2.8% first-half volume decline.

Key messages:

- C&C Group brand Tennent's is backing the return of the Tennent's Sixes Scottish football tournament after 33 years. The legends event will involve all 12 Premiership clubs and take place in Glasgow in October.
- Magners has launched a comedy-themed mural at the Edinburgh Fringe as part of its sponsorship of Underbelly. The campaign promotes Magners cider, including its 0.0% variant, across festival venues.
- C&C Group has applied to trademark Tennent's Stout in the UK, although it says the filing is brand-protection housekeeping. The move comes as stout sales grow while Tennent's lager volumes decline.
- Wellcome Trust reduced its C&C Group voting-rights stake from 3.539% to 2.9387%, representing 10,890,007 shares.

Leading themes:

- Marketing & Sponsorship: 61.5% of C&C Group's coverage (theme index 4.71, net tone +100)
- Production, Breweries & Distilleries: 15.4% of C&C Group's coverage (theme index 2.51, net tone 0)
- Brands, Products & Launches: 15.4% of C&C Group's coverage (theme index 1.01, net tone 0)

Notable positive coverage:

- 12 August 2026, bbc.com: [Tennent's Soccer Sixes to return with legends version in October](https://www.bbc.com/sport/football/articles/ckg6p8pg55go). Tennent's Soccer Sixes will return in October as a legends tournament involving all 12 Scottish Premiership clubs. The event is backed by the SPFL and will be broadcast on Premier Sports.
- 12 August 2026, heraldscotland.com: [SPFL announce the return of popular football tournament after 33 years](https://www.heraldscotland.com/sport/26458064.spfl-announce-return-popular-tournament-33-years/). C&C Group brand Tennent's is supporting the revival of the Tennent's Sixes football tournament after more than 30 years. The event will feature former players representing all 12 Scottish Premiership clubs.
- 13 August 2026, lbbonline.com: [Magners Toasts Comedy Fans with Huge 'Spit Take' Mural](https://lbbonline.com/news/Magners-Spit-Take-Mural-Ark-Agency). Magners has launched a comedy-themed mural at the Edinburgh Fringe as part of its sponsorship of Underbelly. The campaign promotes Magners cider, including its 0.0% variant, across festival venues.

- [C&C Group deep dive](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-08?entity=ccgroup&view=deep-dive)
- [C&C Group PDF report](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-08/reports/ccgroup.pdf)

## Methodology

- **Share of coverage**: an organisation's mentions divided by all mentions of the organisations tracked in the same sector that month, in UK earned media. It is the central measure of media visibility in Omniscan benchmarks. "Average monthly share" is the mean of the monthly shares across the reporting period.
- **Mention**: one article that covers an organisation, classified as positive, neutral or negative in tone. Articles are deduplicated, and an organisation's own websites and passing sponsorship name-checks are excluded, so only earned media counts.
- **Net tone**: positive mentions minus negative mentions, as a percentage of all mentions (range −100 to +100).
- **Themes**: every article is assigned to one of the sector's editorial themes. A theme index above 1 means the organisation is covered on that theme more than its peers are; below 1 means less.
- **Calculation**: every figure is computed directly from the classified articles; narrative summaries are checked against those figures.
- **Sources**: UK national and international, trade and specialist, regional and local, and aggregator and syndication earned media.

## Other UK Alcohol Producers editions

- [UK alcoholic drinks media reputation tracker – 2026 year to date](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-ytd.md)
- [UK alcoholic drinks media reputation tracker – H1 2026](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-h1.md)
- [UK alcoholic drinks media reputation tracker – July 2026](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-07.md)
- [UK alcoholic drinks media reputation tracker – September 2026](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-09.md)
- [All Omniscan media benchmarks](https://www.omniscan.ai/benchmarks.md)

## How to cite

Omniscan, "UK alcoholic drinks media reputation tracker", August 2026 (1 August 2026–31 August 2026), published 1 September 2026. https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-08