---
title: UK alcoholic drinks media reputation tracker – September 2026
canonical_url: https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-09
type: dataset
publisher: Omniscan
sector: UK Alcohol Producers
period: September 2026
coverage_start: '2026-09-01'
coverage_end: '2026-09-30'
date_published: '2026-10-04'
last_updated: '2026-10-04'
organisations: 9
articles_analysed: 781
mentions: 586
data_download: https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-09/data.json
summary: Diageo had the highest average monthly share of coverage (45.1%) among 9
  producers in UK earned media from 1 September 2026 to 30 September 2026, ahead of
  Heineken UK (11.3%) and C&C Group (10.4%).
---

# UK alcoholic drinks media reputation tracker: September 2026 (1 September 2026–30 September 2026)

> Diageo had the highest average monthly share of coverage (45.1%) among 9 producers in UK earned media from 1 September 2026 to 30 September 2026, ahead of Heineken UK (11.3%) and C&C Group (10.4%). Edrington had the most favourable net tone (+81). Omniscan analysed 781 articles containing 586 mentions of the producers tracked.

Interactive version: https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-09

## UK Alcohol Producers ranking by share of coverage, September 2026

| Rank | Organisation | Average monthly share of coverage | Mentions | Positive | Neutral | Negative | Net tone |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | Diageo | 45.1% | 264 | 27% | 36% | 37% | −9 |
| 2 | Heineken UK | 11.3% | 66 | 61% | 36% | 3% | +58 |
| 3 | C&C Group | 10.4% | 61 | 61% | 38% | 1% | +59 |
| 4 | Edrington | 9.0% | 53 | 81% | 19% | 0% | +81 |
| 5 | Pernod Ricard UK | 6.5% | 38 | 76% | 16% | 8% | +68 |
| 6 | Molson Coors | 5.5% | 32 | 44% | 0% | 56% | −12 |
| 6 | William Grant & Sons | 5.5% | 32 | 69% | 9% | 22% | +47 |
| 8 | Carlsberg Britvic | 5.1% | 30 | 73% | 27% | 0% | +73 |
| 9 | Budweiser Brewing Group | 1.7% | 10 | 70% | 20% | 10% | +60 |

## Producers in detail

### Diageo

**CFO appointment leads Diageo’s September coverage**

Diageo ranked 1st of 9 by average monthly share of coverage (45.1%) in the UK Alcohol Producers benchmark for September 2026, with 264 mentions and a net tone of −9.

Diageo appointed WPP finance chief Joanne Wilson to succeed Nik Jhangiani as CFO in 2027, with the Financial Times and Reuters placing the decision within Dave Lewis’s leadership overhaul and cost-cutting programme. Diageo ranked first with 264 mentions, representing 45.1% of tracked-company mentions. Leadership, strategy and M&A was the largest subject area with 76 mentions, alongside production, breweries and distilleries with 49 and brands, products and launches with 44. Other strategic developments included Kenyan approval for the proposed $2.3bn sale of Diageo’s majority stake in East African Breweries to Asahi. Operational coverage included strike action at Cameronbridge over potential job cuts, while product reporting covered an upgraded McDowell’s No.1 blend, a Johnnie Walker Blue Label Indian Festive Blend and a rare Lagavulin cask offering. Separate reports covered the theft of more than 800 barrels of Guinness from a Runcorn depot and lower Indian retail prices for Johnnie Walker and J&B following the UK-India trade agreement.

Key messages:

- Diageo accounted for 45.1% of tracked-company mentions and ranked #1 among 9 in September 2026.
- Coverage concentrated on Leadership, Strategy & M&A and Production, Breweries & Distilleries.
- 264 captured company mentions were recorded in September 2026.
- Joanne Wilson’s appointment as Diageo CFO — Financial Times

Leading themes:

- Leadership, Strategy & M&A: 28.8% of Diageo's coverage (theme index 1.5, net tone +1)
- Production, Breweries & Distilleries: 18.6% of Diageo's coverage (theme index 1.93, net tone −96)
- Brands, Products & Launches: 16.7% of Diageo's coverage (theme index 0.58, net tone +70)

Notable positive coverage:

- 4 September 2026, thespiritsbusiness.com: [Captain Morgan's Tailgate Tour hits six US cities](https://www.thespiritsbusiness.com/2026/09/captain-morgans-tailgate-tour-hits-six-us-cities/). Diageo's Captain Morgan will run a six-city US tailgate tour around NCAA and NFL football fixtures. The activation includes branded experiences, merchandise and influencer partners.
- 8 September 2026, thespiritsbusiness.com: [Johnnie Walker and Sabrina Carpenter debut limited bottle design](https://www.thespiritsbusiness.com/2026/09/johnnie-walker-and-sabrina-carpenter-debut-limited-bottle-design/). Diageo's Johnnie Walker has launched a UK limited-edition Black Label bottle designed with singer Sabrina Carpenter, tied to her album Man's Best Friend. The collaboration forms part of a multi-year partnership and will subsequently expand to other markets.
- 11 September 2026, thedrinksbusiness.com: [Diageo's £1.7bn EABL sale clears key regulatory hurdle](https://www.thedrinksbusiness.com/2026/09/diageos-1-7bn-eabl-sale-clears-key-regulatory-hurdle/). Kenya's competition regulator has approved Diageo's US$2.3bn sale of its controlling East African Breweries stake to Asahi, subject to provisions for outstanding liabilities and retail refrigeration access. The transaction remains subject to legal challenges but could support Diageo's debt reduction.

Notable negative coverage:

- 3 September 2026, independent.co.uk: [More than 800 barrels of Guinness stolen from UK depot](https://www.independent.co.uk/news/uk/crime/guinness-barrels-stolen-runcorn-depot-b3044315.html). More than 800 barrels of Diageo-owned Guinness, intended for pub deliveries, were stolen from a Runcorn depot. Police are appealing for information about the theft, valued at about £205,000 including trailers.
- 17 September 2026, irishnews.com: [Strike to bring production ‘to a standstill’ at Diageo distillery, says union](https://www.irishnews.com/news/uk/strike-to-bring-production-to-a-standstill-at-diageo-distillery-says-union-D3VVFNTT7NOKLJ72M5EWXU27OI/). Unite members at Diageo’s Cameronbridge distillery in Fife plan strike action from September 28 to October 15 over proposed job cuts. Diageo says up to 10 roles may be removed as it maintains lower production volumes to protect competitiveness.
- 28 September 2026, thesun.co.uk: [Fears over 'BOOZE shortage' as over 100 workers walk out at major UK supplier](https://www.thesun.co.uk/money/40519052/workers-walk-out-booze-supplier-job-cuts-fears-shortage/). More than 100 workers began strike action at Diageo's Cameronbridge distillery over proposed role reductions. Diageo said up to 10 roles were proposed for removal due to reduced production volumes and that it did not expect product-availability disruption.

- [Diageo deep dive](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-09?entity=diageo&view=deep-dive)
- [Diageo PDF report](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-09/reports/diageo.pdf)

### Heineken UK

**Stonegate talks lead Heineken UK’s September profile**

Heineken UK ranked 2nd of 9 by average monthly share of coverage (11.3%) in the UK Alcohol Producers benchmark for September 2026, with 66 mentions and a net tone of +58.

Reports that Heineken’s Star Pubs & Bars was in talks to acquire around 300 Stonegate pubs for about £300 million led the month’s coverage, although no deal was confirmed. Heineken UK ranked second with 66 mentions, representing 11.3% of tracked-company mentions. Leadership, strategy and M&A was the largest subject area with 20 mentions, followed by Other with 13, marketing and sponsorship with 13, and ESG and responsible drinking with seven. Marketing coverage included Stanley Tucci’s appointment as Birra Moretti’s UK and Ireland ambassador and the campaign’s Italian-authenticity positioning. Environmental reporting focused on a £28.2 million heat-pump investment at the Manchester brewery, which reduced carbon-dioxide emissions intensity by 42% and natural-gas consumption by a third. Coverage also included TL Inns’ £723,000 investment across three Star Pubs sites in West Yorkshire, taking its Star Pubs tenancy estate to six venues.

Key messages:

- Heineken UK accounted for 11.3% of tracked-company mentions and ranked #2 among 9 in September 2026.
- Coverage concentrated on Leadership, Strategy & M&A and Marketing & Sponsorship.
- 66 captured company mentions were recorded in September 2026.
- Heineken’s reported talks to buy around 300 Stonegate pubs for £300 million — The Times

Leading themes:

- Leadership, Strategy & M&A: 30.3% of Heineken UK's coverage (theme index 1.34, net tone +20)
- Other: 19.7% of Heineken UK's coverage (theme index 2.33, net tone +92)
- Marketing & Sponsorship: 19.7% of Heineken UK's coverage (theme index 2.44, net tone +62)

Notable positive coverage:

- 3 September 2026, catererlicensee.com: [Old Mout Cider Introduces Spiced Clementine & Cranberry To Help Operators Tap Into Festive Demand](https://catererlicensee.com/old-mout-cider-introduces-spiced-clementine-cranberry-to-help-operators-tap-into-festive-demand/). Heineken UK is launching limited-edition Old Mout Spiced Clementine & Cranberry cider for the autumn and winter on-trade. The product will be supported by social-media activity and point-of-sale materials for mulled-cider serves.
- 8 September 2026, wholesalemanager.co.uk: [HEINEKEN UK Refreshes the Nation this Halloween with Return of Strongbow Seasonal Campaign](https://wholesalemanager.co.uk/heineken-uk-refreshes-the-nation-this-halloween-with-return-of-strongbow-seasonal-campaign/). Heineken UK is reviving its Strongbow Dark Fruit Halloween campaign for October 2026, featuring social promotion, sampling, giveaways and limited-edition packaging. The activity aims to extend cider sales beyond the summer season.
- 8 September 2026, thedrum.com: [Ad of the Day: Stanley Tucci skips the shoot to enjoy Birra Moretti's simple pleasures](https://www.thedrum.com/news/stanley-tucci-skips-the-shoot-to-enjoy-birra-moretti-s-simple-pleasures). Birra Moretti launches a Stanley Tucci-led campaign for its ‘Enjoy Life’s Simple Pleasures’ platform, spanning film, social, PR, creator content and out-of-home. Heineken presents the work as an authentic demonstration of the brand philosophy.

- [Heineken UK deep dive](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-09?entity=heinekenuk&view=deep-dive)
- [Heineken UK PDF report](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-09/reports/heinekenuk.pdf)

### C&C Group

**Asahi wholesale deal leads C&C Group’s September profile**

C&C Group ranked 3rd of 9 by average monthly share of coverage (10.4%) in the UK Alcohol Producers benchmark for September 2026, with 61 mentions and a net tone of +59.

C&C Group agreed to acquire Asahi UK’s wholesale operations for nominal consideration, integrating Nectar Imports and direct distribution into Matthew Clark Bibendum while establishing a long-term partnership for Asahi brands. It ranked third with 61 mentions, representing 10.4% of tracked-company mentions. Leadership, strategy and M&A was the largest subject area with 30 mentions, followed by brands, products and launches with 13, financial results and trading with eight, and marketing and sponsorship with six. Alongside the acquisition, reporting showed first-half net revenue down 3%, branded revenue growth and unchanged full-year profit guidance. Tennent’s also launched a 4% ABV stout for the UK on-trade, drawing on the brand’s brewing heritage and addressing demand for darker beers. Other developments included Deutsche Bank’s assessment of C&C’s turnaround and 2030 targets after its Glasgow capital markets day, and Tennent’s sponsorship of the returning Tennent’s Sixes football tournament.

Key messages:

- C&C Group accounted for 10.4% of tracked-company mentions and ranked #3 among 9 in September 2026.
- Coverage concentrated on Leadership, Strategy & M&A and Brands, Products & Launches.
- 61 captured company mentions were recorded in September 2026.
- C&C Group’s agreement to acquire Asahi UK’s wholesale business — just-drinks.com

Leading themes:

- Leadership, Strategy & M&A: 49.2% of C&C Group's coverage (theme index 2.39, net tone +47)
- Brands, Products & Launches: 21.3% of C&C Group's coverage (theme index 0.9, net tone +100)
- Financial Results & Trading: 13.1% of C&C Group's coverage (theme index 1.25, net tone +50)

Notable positive coverage:

- 9 September 2026, thescottishsun.co.uk: [Tennent's declares war on Guinness in Scotland with new stout pint & aims dig at 'certain Irish drink'](https://www.thescottishsun.co.uk/money/16797608/tennents-stout-new-glasgow/). Tennent's has launched Tennent's Stout in Scotland, reviving a historic style as it seeks to compete with Guinness amid rising demand for stout. The 4.0% ABV product will initially be available at Òran Mór and the Tennent's Visitor Centre before a wider Scottish pub rollout.
- 9 September 2026, sltn.co.uk: [Pairing duck with a Tennent's Pinot Noir at Seamill Hydro](https://sltn.co.uk/2026/09/09/pairing-duck-with-a-tennents-pinot-noir-at-seamill-hydro/). RAD Hotel Group said it has worked with Tennent's for around a decade on its wine supply, wine lists and staff training. Tennent's described RAD as an important partner as the hotel group expands.
- 10 September 2026, just-drinks.com: [C&C Group relaunches Tennent's stout in UK](https://www.just-drinks.com/news/cc-group-relaunches-tennents-stout-in-uk/). C&C Group is relaunching a 4% ABV Tennent's stout in the UK, initially for on-trade customers, in response to rising demand for stout. The product will be brewed at Tennent's Glasgow site, while off-trade plans remain in development.

- [C&C Group deep dive](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-09?entity=ccgroup&view=deep-dive)
- [C&C Group PDF report](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-09/reports/ccgroup.pdf)

### Edrington

**Macallan launches and landmark auction define Edrington’s September**

Edrington ranked 4th of 9 by average monthly share of coverage (9.0%) in the UK Alcohol Producers benchmark for September 2026, with 53 mentions and a net tone of +81.

The Macallan launched the £1,100 Time: Space Sherry Cask, a 20-year-old single malt using casks sourced through Edrington’s investments in Jerez and initially sold exclusively at Harrods. Edrington recorded 53 mentions, representing 9% of tracked-company mentions and placing it fourth among the cohort. Brands, products and launches formed the largest subject area with 30 mentions, followed by marketing and sponsorship with seven, financial results and trading with seven, and production and distilleries with four. Other product developments included Highland Park’s 17-year-old collaboration with Laila Gohar and the travel-retail launch of The Macallan Carta Nautica 20 Years Old. Financial coverage reported that The Macallan sold 229,000 US cases in 2025, while Robb Report Singapore examined its whisky production and sherry-cask supply chain through the Mastery Beyond Reason documentary. The month’s marketing coverage also included Edrington and Sotheby’s planned auction at The Macallan estate, led by a 1926 vintage estimated at £1.7 million to £2.2 million.

Key messages:

- Edrington accounted for 9% of tracked-company mentions and ranked #4 among 9 in September 2026.
- Coverage concentrated on Brands, Products & Launches and Financial Results & Trading.
- 53 captured company mentions were recorded in September 2026.
- The Macallan launched Time: Space Sherry Cask — The Spirits Business.

Leading themes:

- Brands, Products & Launches: 56.6% of Edrington's coverage (theme index 2.82, net tone +93)
- Marketing & Sponsorship: 13.2% of Edrington's coverage (theme index 1.47, net tone +100)
- Financial Results & Trading: 13.2% of Edrington's coverage (theme index 1.26, net tone +14)

Notable positive coverage:

- 9 September 2026, thewhiskeywash.com: [The Macallan Goes Tropical: Does The Final Harmony Collection Release Deliver?](https://thewhiskeywash.com/whiskey-articles/the-macallan-goes-tropical-does-the-final-harmony-collection-release-deliver/). The Macallan's final Harmony Collection release, Inspired by Fresh Coconut, is reviewed positively as a tropical, American-oak-led departure that remains recognisably Macallan. The £140 whisky uses ex-bourbon and sherry-seasoned American oak casks and packaging incorporating repurposed coconut materials.
- 17 September 2026, thespiritsbusiness.com: [The Macallan debuts Time: Space Sherry Cask](https://www.thespiritsbusiness.com/2026/09/the-macallan-debuts-time-space-sherry-cask/). Edrington's The Macallan launched Time: Space Sherry Cask, a 20-year-old single malt priced at £1,100 and initially exclusive to Harrods in London. The release uses Sherry-seasoned casks sourced through Edrington's integrated investments in Jerez.
- 17 September 2026, mensjournal.com: [The Macallan’s Lead Whisky Maker Reveals the Secret Behind Its $1,400 Bicentennial Bottle](https://www.mensjournal.com/drink/the-macallan-time-space-sherry-cask-euan-kennedy-interview). The Macallan details its $1,400 20-year-old TIME:SPACE Sherry Cask release, made using casks seasoned with sherry from its Valdespino operation. Lead Whisky Maker Euan Kennedy describes the brand's vertically integrated cask and sherry supply chain.

- [Edrington deep dive](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-09?entity=edrington&view=deep-dive)
- [Edrington PDF report](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-09/reports/edrington.pdf)

### Pernod Ricard UK

**Kahlúa launch and Scotch innovation shape Pernod Ricard UK’s September**

Pernod Ricard UK ranked 5th of 9 by average monthly share of coverage (6.5%) in the UK Alcohol Producers benchmark for September 2026, with 38 mentions and a net tone of +68.

Independent editorial coverage led with Pernod Ricard UK’s launch of Kahlúa Coffee Cream across UK grocery and convenience, supported by the Not a Nightcap campaign for earlier-evening occasions. Brands, products and launches formed the largest subject area with 17 of 38 mentions, also encompassing new permanent 21- and 25-year-old Aberlour whiskies, The Glenlivet’s wine-cask-finished Provence Edition and redesigned Havana Club Añejo 7 Años packaging. Financial results and trading accounted for four mentions, with reporting on a 3.9% decline in Pernod Ricard’s organic net sales alongside growth in India and improving second-half performance at Chivas Brothers. Exports, tariffs and trade contributed seven mentions, while results coverage identified potential Scotch opportunities from the India–UK trade agreement. Marketing and sponsorship supplied four mentions, including the UK team’s victory in Havana Club’s international Cocktail Maestros competition. Overall, Pernod Ricard UK recorded 38 mentions, representing 6.5% of tracked-company mentions and placing it fifth among the producer cohort.

Key messages:

- Pernod Ricard UK accounted for 6.5% of tracked-company mentions and ranked #5 among 9 in September 2026.
- Coverage concentrated on Brands, Products & Launches and Exports, Tariffs & Trade.
- 38 captured company mentions were recorded in September 2026.
- Kahlúa Coffee Cream launched for earlier-evening occasions — The Grocer.

Leading themes:

- Brands, Products & Launches: 44.7% of Pernod Ricard UK's coverage (theme index 2.04, net tone +100)
- Exports, Tariffs & Trade: 18.4% of Pernod Ricard UK's coverage (theme index 8.41, net tone +86)
- Marketing & Sponsorship: 10.5% of Pernod Ricard UK's coverage (theme index 1.13, net tone +100)

Notable positive coverage:

- 1 September 2026, conveniencestore.co.uk: [Havana Club Añejo 7 Años gets a fresh new look](https://www.conveniencestore.co.uk/products/havana-club-anejo-7-anos-gets-a-fresh-new-look/723085.article). Pernod Ricard has redesigned the Havana Club Añejo 7 Años bottle, with the new packaging launching in the UK and other European markets. The rum's liquid and recommended retail price will remain unchanged.
- 3 September 2026, drinks-intel.com: [Pernod Ricard updates Havana Club Añejo 7 Años appearance](https://drinks-intel.com/spirits/pernod-ricard-updates-havana-club-7-appearance/). Pernod Ricard is launching redesigned packaging for Havana Club Añejo 7 Años, supported by a global marketing campaign. The new bottle is due to launch in the UK and other European markets.
- 14 September 2026, thespiritsbusiness.com: [UK triumphs in Havana Club Cocktail Maestros contest](https://www.thespiritsbusiness.com/2026/09/uk-triumphs-in-havana-club-cocktail-maestros-contest/). A Birmingham team won Havana Club's second Cocktail Maestros competition in Barcelona, competing against finalists from more than 20 countries. The event also debuted a new Havana Club Añejo 7 Años bottle and signature Golden Hour Mojito serve.

Notable negative coverage:

- 10 September 2026, cityam.com: [Pernod Ricard's results highlight the challenges for Scotch](https://www.cityam.com/pernod-ricards-results-highlight-the-challenges-for-scotch/). Pernod Ricard reported a 3.9% decline in organic net sales, while its Scotch arm Chivas Brothers recorded a 2% sales fall but returned to growth in the second half. The article highlights strong growth in India and continued weakness in the US and China.
- 3 September 2026, theguardian.com: [Are there any drinkable canned cocktails?](https://www.theguardian.com/food/2026/sep/03/premix-cocktail-cans-mina-holland). A review of canned cocktails criticises Absolut Passionfruit Martini and Malibu Piña Colada for sugary, synthetic flavours and marketing that can mask alcohol content. Both brands are owned by Pernod Ricard.

- [Pernod Ricard UK deep dive](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-09?entity=pernodricarduk&view=deep-dive)
- [Pernod Ricard UK PDF report](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-09/reports/pernodricarduk.pdf)

### Molson Coors

**Sharp’s closure plans lead Molson Coors’ September coverage**

Molson Coors ranked 6th of 9 by average monthly share of coverage (5.5%) in the UK Alcohol Producers benchmark for September 2026, with 32 mentions and a net tone of −12.

Molson Coors confirmed that Sharp’s Brewery in Cornwall would close by year-end, putting up to 40 jobs at risk. Camerons was named as the preferred partner to acquire the cask brands under agreed heads of terms, while keg and packaged production would continue at Molson Coors’ Burton and Tadcaster sites. It ranked joint sixth with 32 mentions and a 5.5% share of tracked-company mentions. Production, breweries and distilleries led the subject mix with 16 mentions, followed by financial results and trading with six and marketing and sponsorship with four. The Pour Report provided a separate strand of coverage, presenting familiar core lagers as a foundation for consumer experimentation and reporting that they represented 35% of on-trade beer volume sales and 17.9% of off-trade beer sales. Marketing activity included a multi-year agreement making Molson Coors Crystal Palace’s official beer partner, while Carling partnered with Proper Pubs to support local foodbanks. The month’s coverage combined operational restructuring with proprietary market research, sponsorship and community activity.

Key messages:

- Molson Coors accounted for 5.5% of tracked-company mentions and ranked #6 among 9 in September 2026.
- Coverage concentrated on Production, Breweries & Distilleries and Financial Results & Trading.
- 32 captured company mentions were recorded in September 2026.
- Sharp’s Brewery closure and production plans — just-drinks.com

Leading themes:

- Production, Breweries & Distilleries: 50.0% of Molson Coors's coverage (theme index 4.33, net tone −100)
- Financial Results & Trading: 18.8% of Molson Coors's coverage (theme index 1.82, net tone +67)
- Marketing & Sponsorship: 12.5% of Molson Coors's coverage (theme index 1.36, net tone +100)

Notable positive coverage:

- 4 September 2026, catererlicensee.com: [Proper Pubs and Carling Join Forces to Support Local Foodbanks](https://catererlicensee.com/proper-pubs-and-carling-join-forces-to-support-local-foodbanks/). Molson Coors’ Carling is partnering with Proper Pubs to donate 5p from every participating pint sold during September to local UK foodbanks. The initiative forms part of Proper Pubs’ Heroes of Hunger campaign.
- 24 September 2026, conveniencestore.co.uk: [Molson Coors' new lager report shows almost a fifth of off-trade ...](https://www.conveniencestore.co.uk/news/molson-coors-new-lager-report-shows-almost-a-fifth-of-off-trade-sales-come-from-core-lines/724013.article). Molson Coors' Pour Report says core lager accounts for 17.9% of UK off-trade beer sales and can encourage shoppers to try other beer styles. The brewer argues familiar brands such as Carling provide confidence, availability and volume for retailers.
- 25 September 2026, vinetur.com: [Familiar lagers make pub customers more willing to try new beers, Molson Coors says](https://www.vinetur.com/en/20260925107741/familiar-lagers-make-pub-customers-more-willing-to-try-new-beers-molson-coors-says.html). Molson Coors' Pour Report found that 48% of UK lager drinkers would be more likely to try unfamiliar beers in pubs when recognisable core lagers are available. The brewer said core lager accounts for 35% of on-trade beer volume sales.

Notable negative coverage:

- 30 September 2026, independent.co.uk: [Famous UK brewery to close after three decades: 'This news is a hammer blow'](https://www.independent.co.uk/news/uk/home-news/sharps-brewery-close-cornwall-uk-doom-bar-b3059100.html). Molson Coors is closing Sharp's Brewery in Cornwall after determining the site is no longer financially sustainable, with at least 40 redundancies expected. Production of Doom Bar and other Sharp's cask beers will move to Hartlepool, while keg and packaged production will continue at Molson Coors breweries.
- 30 September 2026, just-drinks.com: [Molson Coors finalises Sharp's production plans](https://www.just-drinks.com/news/molson-coors-finalises-sharps-production-plans/). Molson Coors will close Sharp's Brewery in Cornwall by year-end, putting up to 40 jobs at risk. Camerons is set to produce Sharp's cask brands including Doom Bar, while keg and packaged products will move to Molson Coors sites in Burton and Tadcaster.
- 30 September 2026, mca-insight.com: [Sharp’s Brewery to close with up to 40 redundancies](https://www.mca-insight.com/suppliers/sharps-brewery-to-close-with-up-to-40-redundancies/724215.article). Molson Coors has confirmed that Sharp’s Brewery in Cornwall will close at the end of 2026, placing up to 40 roles at risk.

- [Molson Coors deep dive](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-09?entity=molsoncoors&view=deep-dive)
- [Molson Coors PDF report](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-09/reports/molsoncoors.pdf)

### William Grant & Sons

**Balvenie rarity and financial results shape William Grant’s September profile**

William Grant & Sons ranked 6th of 9 by average monthly share of coverage (5.5%) in the UK Alcohol Producers benchmark for September 2026, with 32 mentions and a net tone of +47.

The Balvenie’s 1931 Collection led William Grant & Sons’ September coverage, with Robb Report and other outlets reporting an 88-year-old single malt limited to 17 bottles. Financial reporting was also prominent: The Spirits Business detailed a 13% fall in 2025 pre-tax profit to £337 million and a 4% decline in turnover amid weak demand and trade pressures. William Grant & Sons recorded 32 mentions and ranked joint sixth, with a 5.5% share of tracked-company mentions. Brands, products and launches was the largest subject area with 14 mentions, followed by financial results and trading with seven, leadership, strategy and acquisitions with four, and marketing and sponsorship with three. The Moodie Davitt Report separately covered the producer’s travel-retail strategy, including premium single malts, experiential activations, data-led retail partnerships and the Aston Martin-Glenfiddich collaboration. Its reporting also featured The Balvenie’s airport campaign at Incheon, while Harpers covered continued brand and distillery investment alongside the acquisitions of The Famous Grouse and Naked Malt.

Key messages:

- William Grant & Sons accounted for 5.5% of tracked-company mentions and ranked #6 among 9 in September 2026.
- Coverage concentrated on Brands, Products & Launches and Financial Results & Trading.
- 32 captured company mentions were recorded in September 2026.
- The Balvenie launched an 88-year-old single malt as the centrepiece of its 1931 Collection — Robb Report.

Leading themes:

- Brands, Products & Launches: 43.8% of William Grant & Sons's coverage (theme index 1.97, net tone +100)
- Financial Results & Trading: 21.9% of William Grant & Sons's coverage (theme index 2.16, net tone −100)
- Leadership, Strategy & M&A: 12.5% of William Grant & Sons's coverage (theme index 0.52, net tone +25)

Notable positive coverage:

- 1 September 2026, robbreport.com: [The Balvenie’s New 88-Year-Old Is the World’s Oldest Single Malt Whisky](https://robbreport.com/food-drink/spirits/balvenie-88-year-old-single-malt-scotch-whisky-1238617931/). William Grant & Sons' Balvenie has launched an 88-year-old single malt, described as the oldest whisky currently available in a bottle. Only 17 bottles were produced from a cask distilled in 1931, alongside 12- and 15-year-old releases in the 1931 Collection.
- 1 September 2026, spiritz.in: [The Balvenie releases its oldest 88 YO Single Malt](https://spiritz.in/new-launch/the-balvenie-releases-its-oldest-88-yo-single-malt-12479024). William Grant & Sons’ The Balvenie has launched its 1931 Collection, led by an 88-year-old single malt limited to 17 bottles. The collection also includes 12- and 15-year-old expressions for selected markets and travel retail.
- 1 September 2026, whiskymag.com: [The Balvenie unveils world's oldest single malt in 1931 Collection](https://whiskymag.com/articles/the-balvenie-unveils-world-s-oldest-single-malt-in-1931-collection/). William Grant & Sons' The Balvenie has unveiled its 1931 Collection, including an 88-year-old single malt limited to 17 bottles alongside new 12- and 15-year-old expressions using home-malted barley.

Notable negative coverage:

- 30 September 2026, harpers.co.uk: [William Grant & Sons details "challenging" 2025 after 13% profit decline](https://harpers.co.uk/news/fullstory.php/aid/36457/William_Grant___Sons_details__93challenging_94_2025_after_13_25_profit_decline.html). William Grant & Sons reported 2025 turnover of £1.758bn and pre-tax profit of £337m, down 13% year on year amid weak demand and trade pressures. It continued brand and distillery investment, including acquiring The Famous Grouse and Naked Malt and expanding Girvan Distillery.
- 30 September 2026, thespiritsbusiness.com: [William Grant posts 13% profit drop in 2025](https://www.thespiritsbusiness.com/2026/09/william-grant-posts-13-profit-drop-in-2025/). William Grant & Sons reported a 13% fall in 2025 pre-tax profit to £337 million and a 4% decline in turnover, citing weak demand and trade pressures. It continued brand investment and expanded its portfolio through the acquisition of The Famous Grouse and Naked Malt from Edrington.
- 30 September 2026, drinks-intel.com: [William Grant & Sons down again in both sales and profits in 2025](https://drinks-intel.com/news/william-grant-sons-down-again-in-both-sales-and-profits-in-2025/). William Grant & Sons reported 2025 sales down 3.8% to £1.76bn and pre-tax profit down 13% to £337m, extending its prior-year decline. The group cited difficult spirits-market conditions while continuing investment in brands and Girvan distillery capacity.

- [William Grant & Sons deep dive](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-09?entity=williamgrantsons&view=deep-dive)
- [William Grant & Sons PDF report](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-09/reports/williamgrantsons.pdf)

### Carlsberg Britvic

**River restoration and brand launches shape Carlsberg Britvic’s September profile**

Carlsberg Britvic ranked 8th of 9 by average monthly share of coverage (5.1%) in the UK Alcohol Producers benchmark for September 2026, with 30 mentions and a net tone of +73.

Carlsberg Britvic launched a 10-year partnership with The Rivers Trust to restore waterways near its Rugby site and replenish around one million cubic metres of water annually by 2032. It recorded 30 mentions and ranked eighth with 5.1% of tracked-company mentions in September. Brands, products and launches was the largest subject area with 10 mentions, followed by ESG and responsible drinking with six, while health and no- or low-alcohol subjects and leadership, strategy and M&A each accounted for four. Product activity included the return of J2O Glitterberry, the introduction of J2O Appleshimmer, Tango-branded frozen chicken bites and a limited relaunch of Turbo Tango. Carlsberg Britvic also backed mandatory UK healthy-food sales reporting and committed to voluntary reporting from next year using the current Nutrient Profiling Model. Coverage of the Britvic integration included reported synergies arriving ahead of plan and Carlsberg’s expectation of achieving half its £110 million synergy target in 2026.

Key messages:

- Carlsberg Britvic accounted for 5.1% of tracked-company mentions and ranked #8 among 9 in September 2026.
- Coverage concentrated on Brands, Products & Launches and ESG & Responsible Drinking.
- 30 captured company mentions were recorded in September 2026.
- The Grocer: Carlsberg Britvic and The Rivers Trust launch a 10-year river-restoration partnership.

Leading themes:

- Brands, Products & Launches: 33.3% of Carlsberg Britvic's coverage (theme index 1.46, net tone +90)
- ESG & Responsible Drinking: 20.0% of Carlsberg Britvic's coverage (theme index 6.18, net tone +100)
- No/Low Alcohol & Health Trends: 13.3% of Carlsberg Britvic's coverage (theme index 9.27, net tone +75)

Notable positive coverage:

- 4 September 2026, foodanddrinktechnology.com: [Tango and Food Brands Now’s ‘Tangiest’ Chicken Bites hit Iceland](https://www.foodanddrinktechnology.com/news/69709/tango-and-food-brands-nows-tangiest-chicken-bites-hit-iceland/). Carlsberg Britvic and Food Brands Now have launched Tango Apple and Orange glazed boneless chicken bites in Iceland Foods and The Food Warehouse. The licensing deal extends the Tango soft-drinks brand into frozen food.
- 8 September 2026, thetelegraphandargus.co.uk: [Fan favourite Tango drink set to return to UK shelves this month after 15 years](https://www.thetelegraphandargus.co.uk/news/26530280.turbo-tango-drink-return-uk-month-15-years/). Carlsberg Britvic is relaunching Turbo Tango, the aerosol soft drink discontinued 15 years ago, through limited creator-led drops. The return supports Tango's wider nostalgia-focused campaign.
- 8 September 2026, express.co.uk: [Fan favourite Tango drink returns 15 years after it was axed](https://www.express.co.uk/news/uk/2246717/fan-favourite-tango-drink-returns-15-years-after-axed). Carlsberg Britvic is relaunching the limited-edition aerosol soft drink Turbo Tango, 15 years after it was discontinued. The 2,000-can release supports the wider return of Tango’s "You Know When You've Been Tango'd" campaign.

- [Carlsberg Britvic deep dive](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-09?entity=carlsbergbritvic&view=deep-dive)
- [Carlsberg Britvic PDF report](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-09/reports/carlsbergbritvic.pdf)

### Budweiser Brewing Group

**Stella partnerships and Bass growth define Budweiser’s September profile**

Budweiser Brewing Group ranked 9th of 9 by average monthly share of coverage (1.7%) in the UK Alcohol Producers benchmark for September 2026, with 10 mentions and a net tone of +60.

AB InBev and Netflix launched a multi-market Stella Artois campaign for The Gentlemen’s second season, including UK activity and using limited-edition packaging, retail, digital and experiential activations, as reported by Marketing Week. Separate independent coverage identified Bass as the year’s fastest-growing cask ale brand by value, while The Grocer criticised the David Beckham-led Stella Artois advertisement as confusing and lacking wit. AB InBev also supported JW Filshill’s KeyStore football campaign through Budweiser fleet branding, outdoor advertising and beer-cave activations. Budweiser Brewing Group recorded 10 appearances, representing 1.7% of tracked-company mentions and ninth place in the cohort. Marketing and sponsorship led the subject mix with four articles, followed by brands, products and launches with two, while other subjects accounted for the remaining coverage. Wider sector articles referred to Corona’s performance in YouGov’s drinks rankings, younger consumers’ engagement with Bass and AB InBev’s defence of brewing foreign-branded beers in Britain, rather than reporting further developments at Budweiser Brewing Group.

Key messages:

- Budweiser Brewing Group accounted for 1.7% of tracked-company mentions and ranked #9 among 9 in September 2026.
- Coverage concentrated on Marketing & Sponsorship and Brands, Products & Launches.
- 10 captured company mentions were recorded in September 2026.
- Stella Artois and Netflix launched their multi-market The Gentlemen campaign — Marketing Week.

Leading themes:

- Marketing & Sponsorship: 40.0% of Budweiser Brewing Group's coverage (theme index 4.52, net tone +50)
- Brands, Products & Launches: 20.0% of Budweiser Brewing Group's coverage (theme index 0.85, net tone +100)
- Other: 20.0% of Budweiser Brewing Group's coverage (theme index 2.09, net tone +100)

Notable positive coverage:

- 3 September 2026, marketingweek.com: ['A marquee partnership': Netflix on how its Stella Artois tie-up 'hit the bullseye'](https://www.marketingweek.com/netflix-the-gentlemen-ab-inbev/). AB InBev and Netflix are launching a multi-market Stella Artois campaign tied to the second season of The Gentlemen, including UK activity. The partnership uses limited-edition packaging, retail, digital and experiential activations.
- 2 September 2026, conveniencestore.co.uk: [KeyStore and Filshill build on 'summer of football' campaign at a ...](https://www.conveniencestore.co.uk/community/keystore-and-filshill-build-on-summer-of-football-campaign-at-a-local-level/723124.article). JW Filshill used a summer football campaign to support KeyStore retailers and local community activity. AB InBev partnered on Budweiser fleet branding, outdoor advertising and beer-cave activations at KeyStore outlets.
- 2 September 2026, morningadvertiser.co.uk: [Cask revival: Younger drinkers and heritage brands driving growth](https://www.morningadvertiser.co.uk/Article/2026/09/02/younger-drinkers-and-heritage-brands-drive-cask-sales-in-pubs/). Research ahead of Cask Ale Week identifies Budweiser Brewing Group's Bass as the fastest-growing cask ale brand by value this year, with increased engagement from younger drinkers. Overall cask ale volumes nevertheless remain down year-on-year.

Notable negative coverage:

- 4 September 2026, thegrocer.co.uk: [Becks opts for Stella in confusing Gentlemen campaign](https://www.thegrocer.co.uk/comment-and-opinion/becks-opts-for-stella-in-confusing-gentlemen-campaign/723245.article). A review criticises Stella Artois' The Gentlemen campaign featuring David Beckham, describing the advert as confusing and lacking wit. Stella Artois is owned by Budweiser Brewing Group.

- [Budweiser Brewing Group deep dive](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-09?entity=budweiserbrewinggroup&view=deep-dive)
- [Budweiser Brewing Group PDF report](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-09/reports/budweiserbrewinggroup.pdf)

## Methodology

- **Share of coverage**: an organisation's mentions divided by all mentions of the organisations tracked in the same sector that month, in UK earned media. It is the central measure of media visibility in Omniscan benchmarks. "Average monthly share" is the mean of the monthly shares across the reporting period.
- **Mention**: one article that covers an organisation, classified as positive, neutral or negative in tone. Articles are deduplicated, and an organisation's own websites and passing sponsorship name-checks are excluded, so only earned media counts.
- **Net tone**: positive mentions minus negative mentions, as a percentage of all mentions (range −100 to +100).
- **Themes**: every article is assigned to one of the sector's editorial themes. A theme index above 1 means the organisation is covered on that theme more than its peers are; below 1 means less.
- **Calculation**: every figure is computed directly from the classified articles; narrative summaries are checked against those figures.
- **Sources**: UK national and international, trade and specialist, regional and local, and aggregator and syndication earned media.

## Other UK Alcohol Producers editions

- [UK alcoholic drinks media reputation tracker – 2026 year to date](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-ytd.md)
- [UK alcoholic drinks media reputation tracker – H1 2026](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-h1.md)
- [UK alcoholic drinks media reputation tracker – July 2026](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-07.md)
- [UK alcoholic drinks media reputation tracker – August 2026](https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-08.md)
- [All Omniscan media benchmarks](https://www.omniscan.ai/benchmarks.md)

## How to cite

Omniscan, "UK alcoholic drinks media reputation tracker", September 2026 (1 September 2026–30 September 2026), published 4 October 2026. https://www.omniscan.ai/benchmarks/uk-alcoholic-drinks-2026-09