---
title: UK automotive media reputation tracker – August 2026
canonical_url: https://www.omniscan.ai/benchmarks/uk-automotive-2026-08
type: dataset
publisher: Omniscan
sector: UK Car Brands
period: August 2026
coverage_start: '2026-08-01'
coverage_end: '2026-08-31'
date_published: '2026-09-01'
last_updated: '2026-09-01'
organisations: 10
articles_analysed: 1686
mentions: 1412
data_download: https://www.omniscan.ai/benchmarks/uk-automotive-2026-08/data.json
summary: Volkswagen had the highest average monthly share of coverage (14.8%) among
  10 brands in UK earned media from 1 August 2026 to 31 August 2026, ahead of JLR
  (14.7%) and BMW (12.4%).
---

# UK automotive media reputation tracker: August 2026 (1 August 2026–31 August 2026)

> Volkswagen had the highest average monthly share of coverage (14.8%) among 10 brands in UK earned media from 1 August 2026 to 31 August 2026, ahead of JLR (14.7%) and BMW (12.4%). BYD had the most favourable net tone (+62). Omniscan analysed 1,686 articles containing 1,412 mentions of the brands tracked.

Interactive version: https://www.omniscan.ai/benchmarks/uk-automotive-2026-08

## UK Car Brands ranking by share of coverage, August 2026

| Rank | Organisation | Average monthly share of coverage | Mentions | Positive | Neutral | Negative | Net tone |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | Volkswagen | 14.8% | 209 | 56% | 33% | 11% | +45 |
| 2 | JLR | 14.7% | 207 | 28% | 32% | 40% | −12 |
| 3 | BMW | 12.4% | 175 | 49% | 39% | 12% | +37 |
| 4 | Ford | 10.6% | 150 | 42% | 39% | 19% | +23 |
| 5 | BYD | 10.3% | 146 | 66% | 30% | 4% | +62 |
| 6 | Vauxhall | 8.9% | 125 | 43% | 47% | 10% | +33 |
| 7 | Nissan | 8.6% | 122 | 43% | 42% | 15% | +29 |
| 8 | Toyota | 7.9% | 111 | 58% | 30% | 12% | +45 |
| 9 | Tesla | 6.2% | 88 | 44% | 37% | 19% | +25 |
| 10 | MG | 5.6% | 79 | 58% | 37% | 5% | +53 |

## Brands in detail

### Volkswagen

**Volkswagen’s EV launches anchored a second-place media profile**

Volkswagen ranked 1st of 10 by average monthly share of coverage (14.8%) in the UK Car Brands benchmark for August 2026, with 209 mentions and a net tone of +45.

August brought first place and a period-high 14.8%, alongside the upgraded ID.3 Neo, further entry-level EV plans and electric campervan development. August 2026: Volkswagen opened UK orders for the upgraded ID.3 Neo with a claimed maximum range of 390 miles — Fleet World. Volkswagen's upgraded ID.3 Neo goes on sale in the UK from £33,080, or £31,580 after the Electric Car Grant, with a maximum 390-mile WLTP range. The revised model introduces updated batteries, improved controls, new technology and three trim levels. Volkswagen Commercial Vehicles will launch the all-electric ID. California Cruise campervan, based on the ID. Buzz, with further electric California models planned by 2028. UK prices are expected to start at about £52,000, with first deliveries due in early 2027.

Key messages:

- Volkswagen's upgraded ID.3 Neo goes on sale in the UK from £33,080, or £31,580 after the Electric Car Grant, with a maximum 390-mile WLTP range. The revised model introduces updated batteries, improved controls, new technology and three trim levels.
- Volkswagen Commercial Vehicles will launch the all-electric ID. California Cruise campervan, based on the ID. Buzz, with further electric California models planned by 2028. UK prices are expected to start at about £52,000, with first deliveries due in early 2027.
- UK Volkswagen specialist Van Haven and British engineering firm RML are developing a limited-run Supervan based on the VW Transporter T6.1 and powered by an Audi RS3 engine. Production will be limited to 30 vehicles, with launch targeted for 2027.
- Metropolitan Police are investigating thefts of car badges containing radar sensors in south-east London. A Volkswagen Tiguan owner reported nearly £2,000 of damage from a theft.
- What Car?'s Reliability Survey places Volkswagen 24th of 30 brands, with 24% of owners reporting problems. The Tiguan ranks worst among the cited models, while electrical and infotainment faults are common.

Leading themes:

- Product Launches & Reviews: 46.4% of Volkswagen's coverage (theme index 1.18, net tone +59)
- Pricing, Incentives & Car Finance: 18.7% of Volkswagen's coverage (theme index 2.39, net tone +69)
- Sales & Registrations: 18.2% of Volkswagen's coverage (theme index 1.18, net tone +32)

Notable positive coverage:

- 12 August 2026, evfleetworld.co.uk: [Revamped Volkswagen ID.3 Neo on sale with near 400-mile range](https://evfleetworld.co.uk/revamped-volkswagen-id-3-neo-on-sale-with-near-400-mile-range/). Volkswagen's upgraded ID.3 Neo goes on sale in the UK from £33,080, or £31,580 after the Electric Car Grant, with a maximum 390-mile WLTP range. The revised model introduces updated batteries, improved controls, new technology and three trim levels.
- 13 August 2026, irishnews.com: [Volkswagen's ID.3 Neo goes on sale priced from £31,580](https://www.irishnews.com/life/volkswagens-id3-neo-goes-on-sale-priced-from-31580-OJO2TJNWWVL4DLVMW4LPMO53TY/). Volkswagen has opened UK orders for the ID.3 Neo from £31,580 including the £1,500 Electric Car Grant. The updated model adds revised styling, more physical controls and battery options offering up to 390 miles of range.
- 28 August 2026, whatcar.com: [Official: VW ID Buzz campervan is coming in 2027](https://www.whatcar.com/news/official-vw-id-buzz-campervan-is-coming-in-2027). Volkswagen will launch the ID California Cruise electric campervan range in 2027 and 2028. The article expects the model to reach UK showrooms at a price above the German equivalent of £52,000.

Notable negative coverage:

- 15 August 2026, express.co.uk: [Warning to VW drivers as thieves target one thing from Volkswagen cars](https://www.express.co.uk/life-style/cars/2237699/volkswagen-car-badge-thieves). Metropolitan Police are investigating thefts of car badges containing radar sensors in south-east London. A Volkswagen Tiguan owner reported nearly £2,000 of damage from a theft.
- 9 August 2026, telegraph.co.uk: [Thieves snatch 70 Volkswagen badges after recon with drone](https://www.telegraph.co.uk/news/2026/08/09/thieves-steal-70-volkswagen-badges-recon-drones/). About 70 Volkswagen front badges and radar sensors were stolen from cars in south-east London over four days. Police are investigating reports that drones were used to identify targets.
- 9 August 2026, independent.co.uk: [Thieves 'use drones' to steal 70 Volkswagen badges in four-day spree](https://www.independent.co.uk/news/uk/crime/london-car-theft-volkswagen-badges-b3029991.html). Police are investigating around 70 thefts of Volkswagen badges and integrated radar sensors across south-east London. Victims said the organised thefts may have involved drones and caused significant damage.

- [Volkswagen deep dive](https://www.omniscan.ai/benchmarks/uk-automotive-2026-08?entity=volkswagen&view=deep-dive)
- [Volkswagen PDF report](https://www.omniscan.ai/benchmarks/uk-automotive-2026-08/reports/volkswagen.pdf)

### JLR

**JLR leads as recovery, restructuring and electric launches reshape coverage**

JLR ranked 2nd of 10 by average monthly share of coverage (14.7%) in the UK Car Brands benchmark for August 2026, with 207 mentions and a net tone of −12.

In August 2026, JLR recorded 207 mentions, 14.7% of cohort coverage and rank #2, with net sentiment of -12. Coverage focused on Product Launches & Reviews. A 2002 Range Rover Vogue formerly owned by George Michael is being auctioned in the UK. The vehicle has fewer than 80,000 miles and retains its original documentation and features. Audi's forthcoming UK Q9 is compared with rival large SUVs, including the Land Rover Discovery. The article highlights the Discovery's interior, Pivi Pro system and engine range. The article celebrates the Jaguar E-Type Series 1 as a classic motoring icon and outlines its original performance, production history and current collector values in the UK. Well-preserved examples can command £50,000 to more than £100,000. India is preparing to allocate a quota for UK-built vehicle imports at reduced duties under the India-UK CETA. The agreement could lower duties over time for UK-origin models including Jaguar Land Rover vehicles.

Key messages:

- A 2002 Range Rover Vogue formerly owned by George Michael is being auctioned in the UK. The vehicle has fewer than 80,000 miles and retains its original documentation and features.
- Audi's forthcoming UK Q9 is compared with rival large SUVs, including the Land Rover Discovery. The article highlights the Discovery's interior, Pivi Pro system and engine range.
- The article celebrates the Jaguar E-Type Series 1 as a classic motoring icon and outlines its original performance, production history and current collector values in the UK. Well-preserved examples can command £50,000 to more than £100,000.
- India is preparing to allocate a quota for UK-built vehicle imports at reduced duties under the India-UK CETA. The agreement could lower duties over time for UK-origin models including Jaguar Land Rover vehicles.
- Jaguar TCS Racing, based in Kidlington, retained the Formula E teams’ world championship after four London E-Prix wins. The team finished 17 points ahead of Porsche.

Leading themes:

- Product Launches & Reviews: 29.0% of JLR's coverage (theme index 0.68, net tone +47)
- Leadership, Strategy & Results: 24.6% of JLR's coverage (theme index 6.9, net tone −67)
- Other: 15.0% of JLR's coverage (theme index 2.15, net tone −6)

Notable positive coverage:

- 7 August 2026, irishnews.com: [George Michael's Range Rover Vogue heads under the hammer at auction](https://www.irishnews.com/life/george-michaels-range-rover-vogue-heads-under-the-hammer-at-auction-FOAMBZKL6NIYZBDFWYJA5RE5BM/). A 2002 Range Rover Vogue formerly owned by George Michael is being auctioned in the UK. The vehicle has fewer than 80,000 miles and retains its original documentation and features.
- 3 August 2026, expressandstar.com: [Audi's Q9 arrives on the scene, but what is it going up against?](https://www.expressandstar.com/lifestyle/cars/audis-q9-arrives-on-the-scene-but-what-is-it-going-up-against-8836405). Audi's forthcoming UK Q9 is compared with rival large SUVs, including the Land Rover Discovery. The article highlights the Discovery's interior, Pivi Pro system and engine range.
- 23 August 2026, express.co.uk: [I'm a car expert - I'd give anything to have one classic car on my drive](https://www.express.co.uk/life-style/cars/2241656/jaguar-e-type-best-classic-car). The article celebrates the Jaguar E-Type Series 1 as a classic motoring icon and outlines its original performance, production history and current collector values in the UK. Well-preserved examples can command £50,000 to more than £100,000.

Notable negative coverage:

- 15 August 2026, theguardian.com: [UK's biggest EV battery gigafactory shelves expansion as Jaguar Land Rover talks stall](https://www.theguardian.com/business/2026/aug/15/uk-ev-battery-gigafactory-aesc-jaguar-land-rover-nissan). AESC has delayed expanding its Sunderland battery factory after talks to supply JLR stalled and Nissan EV demand was weaker than expected. The article highlights uncertainty over UK battery capacity and the EV transition.
- 1 August 2026, bbc.co.uk: [Jaguar Land Rover job cuts 'could have been worse'](https://www.bbc.co.uk/news/articles/c9q9yy4q8vro). JLR will cut fewer than 300 UK jobs while offering affected staff redeployment support or voluntary redundancy. Commentary says the cuts are relatively limited but remain negative for the employees affected.
- 13 August 2026, cnbctv18.com: [Tata Motors revenue rises in Q1 as India PV growth offsets JLR slowdown](https://www.cnbctv18.com/market/earnings/tata-motors-share-price-tata-group-q1fy27-india-pv-sales-jump-jlr-margins-under-pressure-19968728.htm). JLR’s Q1 revenue, EBITDA and vehicle volumes declined, contributing to weaker Tata Motors earnings. The business plans launches including Range Rover Electric and Jaguar Type 01.

- [JLR deep dive](https://www.omniscan.ai/benchmarks/uk-automotive-2026-08?entity=jlr&view=deep-dive)
- [JLR PDF report](https://www.omniscan.ai/benchmarks/uk-automotive-2026-08/reports/jlr.pdf)

### BMW

**BMW ranked third as product-launch and review coverage led its year-to-date profile**

BMW ranked 3rd of 10 by average monthly share of coverage (12.4%) in the UK Car Brands benchmark for August 2026, with 175 mentions and a net tone of +37.

In August 2026, BMW recorded 175 mentions, 12.4% of cohort coverage and rank #3, with net sentiment of +37. Coverage focused on Product Launches & Reviews. A UK-priced comparison finds the BMW iX3 highly competitive against the Volvo EX60, citing its range, charging performance and driving dynamics. The iX3 starts at about £53,250 and is described as the publication's Car of the Year. Rolls-Royce Motor Cars has created the bespoke electric Spectre Bailey for US clients as a tribute to their dog. The article details its personalised design and states a starting price of about £333,000 before customisation. A UK road test gives the electric Mini Aceman SE Exclusive a strongly favourable verdict, praising its design, technology and driving character. It notes real-world range of about 190 miles per charge.

Key messages:

- A UK-priced comparison finds the BMW iX3 highly competitive against the Volvo EX60, citing its range, charging performance and driving dynamics. The iX3 starts at about £53,250 and is described as the publication's Car of the Year.
- Rolls-Royce Motor Cars has created the bespoke electric Spectre Bailey for US clients as a tribute to their dog. The article details its personalised design and states a starting price of about £333,000 before customisation.
- A UK road test gives the electric Mini Aceman SE Exclusive a strongly favourable verdict, praising its design, technology and driving character. It notes real-world range of about 190 miles per charge.
- Rolls-Royce Motor Cars reviews the updated Spectre Series II at Goodwood near its West Sussex factory. The electric coupé gains a larger battery, improved range and charging, plus higher power.
- BMW has appointed four UK Classic partners, comprising existing dealerships approved to service, repair and restore BMW models built from 1960 through to cars discontinued in 2010. The programme includes E46-generation 3 Series models.

Leading themes:

- Product Launches & Reviews: 53.1% of BMW's coverage (theme index 1.37, net tone +48)
- Pricing, Incentives & Car Finance: 11.4% of BMW's coverage (theme index 1.25, net tone +45)
- Sales & Registrations: 9.1% of BMW's coverage (theme index 0.54, net tone +19)

Notable positive coverage:

- 24 August 2026, electrifying.com: [BMW iX3 vs Volvo EX60: which premium electric SUV is best?](https://www.electrifying.com/blog/article/bmw-ix3-versus-volvo-ex60-which-is-best). A UK-priced comparison finds the BMW iX3 highly competitive against the Volvo EX60, citing its range, charging performance and driving dynamics. The iX3 starts at about £53,250 and is described as the publication's Car of the Year.
- 21 August 2026, independent.co.uk: [American couple create one-off electric Rolls-Royce in unique tribute to their dog](https://www.independent.co.uk/cars/electric-vehicles/dog-inspired-rolls-royce-b3036829.html). Rolls-Royce Motor Cars has created the bespoke electric Spectre Bailey for US clients as a tribute to their dog. The article details its personalised design and states a starting price of about £333,000 before customisation.
- 20 August 2026, thesun.co.uk: [The Ace in the Pack? We test the electric Mini Aceman SE Exclusive](https://www.thesun.co.uk/motors/40114562/mini-aceman-se-exclusive/). A UK road test gives the electric Mini Aceman SE Exclusive a strongly favourable verdict, praising its design, technology and driving character. It notes real-world range of about 190 miles per charge.

Notable negative coverage:

- 6 August 2026, topgear.com: [BMW iX3 50 xDrive M Sport - long-term review - Report No:2 2026](https://www.topgear.com/long-term-car-reviews/bmw/ix3/345kw-xdrive50-m-sport-113kwh-5dr-auto-22kw/report-2). A long-term review criticises the BMW iX3's route and junction assistant for intrusive, clumsy braking interventions. Disabling the feature largely restores normal driver control.
- 27 August 2026, mirror.co.uk: [Half of drivers swear or honk their horn at cyclists at least once a week](https://www.mirror.co.uk/news/uk-news/drivers-honk-swear-cyclists-road-37600196). A UK survey found that 46% of drivers say they swear or sound their horn at cyclists at least weekly. BMW drivers were reported as the most likely to admit this behaviour, ahead of Toyota and Ford drivers.
- 31 August 2026, carwow.co.uk: [Mat Watson reviews the new Volvo EX60: why is this the best car in it's class?](https://www.carwow.co.uk/volvo/ex60/news/11224/mat-watson-reviews-volvo-ex60-interior-technology-driving-price). A UK review rates the Volvo EX60 above the BMW iX3, citing its range, comfort, efficiency, interior and styling. The article says the BMW is cheaper but concludes the Volvo is the stronger overall choice.

- [BMW deep dive](https://www.omniscan.ai/benchmarks/uk-automotive-2026-08?entity=bmw&view=deep-dive)
- [BMW PDF report](https://www.omniscan.ai/benchmarks/uk-automotive-2026-08/reports/bmw.pdf)

### Ford

**August coverage centred on Product Launches & Reviews**

Ford ranked 4th of 10 by average monthly share of coverage (10.6%) in the UK Car Brands benchmark for August 2026, with 150 mentions and a net tone of +23.

August brought a recovery to fourth place and 10.6%, even as volume fell from 168 to 150 while cohort mentions declined more sharply. August 2026: share rose 1.4 percentage points to 10.6% and rank improved to fourth; reports described a prospective four-door hybrid Mustang. A comparison of nearly-new and discounted new-car prices finds the Ford Explorer offers the largest saving, at 35% versus a discounted dealer price. The article examines dealers' expected 76-plate sales incentives. Ford of Britain will showcase fleet-focused vehicles at Fleet & Mobility Live 2026 in Birmingham, including the all-electric Transit City, Puma Gen-E BlueCruise Edition, Explorer Van and Ranger 2-Seat. The company said the launches demonstrate its commitment to flexible electrified fleet options. The article reviews the used 2015-2022 Ford Mondeo Estate as a spacious, practical and competitively priced family car. It highlights the model's engine range and compares it with used Volkswagen and Skoda estates.

Key messages:

- A comparison of nearly-new and discounted new-car prices finds the Ford Explorer offers the largest saving, at 35% versus a discounted dealer price. The article examines dealers' expected 76-plate sales incentives.
- Ford of Britain will showcase fleet-focused vehicles at Fleet & Mobility Live 2026 in Birmingham, including the all-electric Transit City, Puma Gen-E BlueCruise Edition, Explorer Van and Ranger 2-Seat. The company said the launches demonstrate its commitment to flexible electrified fleet options.
- The article reviews the used 2015-2022 Ford Mondeo Estate as a spacious, practical and competitively priced family car. It highlights the model's engine range and compares it with used Volkswagen and Skoda estates.
- Evo publishes a gallery accompanying its review of the original 1997-2002 Ford Puma Coupe. The related review describes the model as an increasingly rare performance bargain with a strong chassis and engine choice.
- Ford uses a Boston Dynamics Spot robot at its Halewood plant to identify equipment issues and reduce downtime. The article also describes BMW's humanoid-robot deployment at its US Spartanburg plant.

Leading themes:

- Product Launches & Reviews: 30.0% of Ford's coverage (theme index 0.72, net tone +36)
- Sales & Registrations: 24.0% of Ford's coverage (theme index 1.61, net tone +50)
- Other: 12.0% of Ford's coverage (theme index 1.56, net tone −28)

Notable positive coverage:

- 28 August 2026, autocar.co.uk: [Beat the '76-plate discounts - save big on a nearly-new car](https://www.autocar.co.uk/opinion/consumer/beat-76-plate-discounts-save-big-nearly-new-car). A comparison of nearly-new and discounted new-car prices finds the Ford Explorer offers the largest saving, at 35% versus a discounted dealer price. The article examines dealers' expected 76-plate sales incentives.
- 28 August 2026, fleetnews.co.uk: [Discover the latest fleet innovations at Fleet & Mobility Live 2026](https://www.fleetnews.co.uk/news/discover-the-latest-fleet-innovations-at-fleet-and-mobility-live-2026). Ford of Britain will showcase fleet-focused vehicles at Fleet & Mobility Live 2026 in Birmingham, including the all-electric Transit City, Puma Gen-E BlueCruise Edition, Explorer Van and Ranger 2-Seat. The company said the launches demonstrate its commitment to flexible electrified fleet options.
- 28 August 2026, whatcar.com: [Used Ford Mondeo Estate 2015-2022](https://www.whatcar.com/ford/mondeo/estate/used-review/n941). The article reviews the used 2015-2022 Ford Mondeo Estate as a spacious, practical and competitively priced family car. It highlights the model's engine range and compares it with used Volkswagen and Skoda estates.

Notable negative coverage:

- 28 August 2026, am-online.com: [AM Phillip invests £280,000 in Glenford Jeep and Leapmotor](https://www.am-online.com/news/am-phillip-invests-280-000-in-glenford-jeep-and-leapmotor-dealership). AM Phillip Trucktech invested £280,000 to refurbish its Glenford dealership in Forfar after the site moved from the Ford franchise to Jeep and Leapmotor. Ford had committed to withdrawing from the location, which it had represented for nearly 40 years.
- 20 August 2026, evo.co.uk: [Ford Puma review – pictures](https://www.evo.co.uk/ford/puma/209051/ford-puma-review-pictures). Evo's UK Ford Puma gallery links to a review describing the crossover as a best-seller but less compelling than the discontinued Fiesta. The coverage is mildly critical of the model.
- 17 August 2026, cardealermagazine.co.uk: [T.C. Harrison officially takes on KGM franchise at Stamford after ending Ford sales](https://cardealermagazine.co.uk/t-c-harrison-officially-takes-on-kgm-franchise-at-stamford-after-ending-ford-sales/326569). T.C. Harrison has ended Ford new-car sales at its Stamford dealership and joined the KGM network, while remaining a Ford authorised repairer. The article says Ford continues to reduce its UK retail network.

- [Ford deep dive](https://www.omniscan.ai/benchmarks/uk-automotive-2026-08?entity=ford&view=deep-dive)
- [Ford PDF report](https://www.omniscan.ai/benchmarks/uk-automotive-2026-08/reports/ford.pdf)

### BYD

**BYD reached a mid-year media lead as its model range expanded**

BYD ranked 5th of 10 by average monthly share of coverage (10.3%) in the UK Car Brands benchmark for August 2026, with 146 mentions and a net tone of +62.

Its share and volume fell in August, when coverage still encompassed the British public debut of Denza, further Flash Charging detail and reviews of the Sealion 7 and Z9GT. A UK fleet long-term test finds the BYD Sealion 7 a spacious, practical and well-equipped family EV with accurate real-world range estimates. The review highlights its vehicle-to-load capability and strong usability. BYD plans to install 300 Flash Charging stations across the UK, including at dealerships, motorway services and charging hubs. The network is claimed to enable compatible vehicles to charge from 10% to 97% in around nine minutes. UK consumer interest in Chinese car brands has increased, with Carwow leads for Chinese marques rising to 30% in H1 2026. BYD awareness has risen, while the Jaecoo 7 is reported to be outselling several established models including the Ford Puma's rivals from Nissan, Vauxhall, Volkswagen and Mini.

Key messages:

- A UK fleet long-term test finds the BYD Sealion 7 a spacious, practical and well-equipped family EV with accurate real-world range estimates. The review highlights its vehicle-to-load capability and strong usability.
- BYD plans to install 300 Flash Charging stations across the UK, including at dealerships, motorway services and charging hubs. The network is claimed to enable compatible vehicles to charge from 10% to 97% in around nine minutes.
- UK consumer interest in Chinese car brands has increased, with Carwow leads for Chinese marques rising to 30% in H1 2026. BYD awareness has risen, while the Jaecoo 7 is reported to be outselling several established models including the Ford Puma's rivals from Nissan, Vauxhall, Volkswagen and Mini.
- A long-term UK road test finds the BYD Sealion 7 comfortable, quiet and technology-rich on Somerset roads, while noting some concerns over ride quality and long-term ownership. The review presents the model as a credible electric SUV for British buyers.
- Chinese carmakers are expanding exports as domestic Chinese sales weaken, with BYD offsetting lower home sales through strong overseas growth. Britain is identified as one of BYD's largest overseas single-country markets in 2026.

Leading themes:

- Product Launches & Reviews: 44.5% of BYD's coverage (theme index 1.11, net tone +71)
- Sales & Registrations: 15.1% of BYD's coverage (theme index 0.94, net tone +82)
- EV Transition & ZEV Mandate: 11.6% of BYD's coverage (theme index 2.02, net tone +82)

Notable positive coverage:

- 18 August 2026, evfleetworld.co.uk: [Fleet World Fleet: BYD Sealion 7](https://evfleetworld.co.uk/fleet-world-fleet-byd-sealion-7-4/). A UK fleet long-term test finds the BYD Sealion 7 a spacious, practical and well-equipped family EV with accurate real-world range estimates. The review highlights its vehicle-to-load capability and strong usability.
- 25 August 2026, autos.yahoo.com: [BYD brings 9-minute EV charging to the UK with 300 new flash stations](https://autos.yahoo.com/ev-and-future-tech/articles/byd-brings-9-minute-ev-123800053.html). BYD plans to install 300 Flash Charging stations across the UK, including at dealerships, motorway services and charging hubs. The network is claimed to enable compatible vehicles to charge from 10% to 97% in around nine minutes.
- 26 August 2026, gbnews.com: [UK drivers switch to Chinese cars amid spike in consumer interest for Jaecoo, BYD and more](https://www.gbnews.com/lifestyle/cars/uk-drivers-switch-chinese-cars-jaecoo-byd). UK consumer interest in Chinese car brands has increased, with Carwow leads for Chinese marques rising to 30% in H1 2026. BYD awareness has risen, while the Jaecoo 7 is reported to be outselling several established models including the Ford Puma's rivals from Nissan, Vauxhall, Volkswagen and Mini.

- [BYD deep dive](https://www.omniscan.ai/benchmarks/uk-automotive-2026-08?entity=byd&view=deep-dive)
- [BYD PDF report](https://www.omniscan.ai/benchmarks/uk-automotive-2026-08/reports/byd.pdf)

### Vauxhall

**Vauxhall’s visibility recovered amid product-led coverage**

Vauxhall ranked 6th of 10 by average monthly share of coverage (8.9%) in the UK Car Brands benchmark for August 2026, with 125 mentions and a net tone of +33.

August 2026: share rose three points to 8.9% and rank improved from tenth to sixth; Corsa GSE pricing and extensive updated-Astra reviews featured in the month’s coverage. Vauxhall commissioned UK research on public confidence in sporting ability to support its Team GB partnership. It also highlighted its return to rallying with British driver Ioan Lloyd in an electric Mokka GSE Rally. A UK road and track review finds the electric Vauxhall Mokka GSE engaging and competitively priced, while noting its firm ride and limited real-world range. It qualifies for the UK Electric Car Grant. Autocar's UK new-car review listings include refreshed Vauxhall Astra plug-in hybrid and Astra Electric Sports Tourer models, alongside a review of the MG 4 Urban EV. The reviews are broadly favourable, scoring the Vauxhall models 7/10 and the MG 8/10.

Key messages:

- Vauxhall commissioned UK research on public confidence in sporting ability to support its Team GB partnership. It also highlighted its return to rallying with British driver Ioan Lloyd in an electric Mokka GSE Rally.
- A UK road and track review finds the electric Vauxhall Mokka GSE engaging and competitively priced, while noting its firm ride and limited real-world range. It qualifies for the UK Electric Car Grant.
- Autocar's UK new-car review listings include refreshed Vauxhall Astra plug-in hybrid and Astra Electric Sports Tourer models, alongside a review of the MG 4 Urban EV. The reviews are broadly favourable, scoring the Vauxhall models 7/10 and the MG 8/10.
- A UK-focused guide ranks the best electric estate cars, highlighting the Vauxhall Astra Sports Tourer Electric as a value-focused option.
- A UK electric-car ranking places the Vauxhall Grandland Electric at number 71 of 161 new EVs. The review describes it as worthy but dull, criticising its firm ride and preferring its Citroen sibling.

Leading themes:

- Product Launches & Reviews: 48.0% of Vauxhall's coverage (theme index 1.21, net tone +48)
- Sales & Registrations: 20.8% of Vauxhall's coverage (theme index 1.35, net tone +50)
- Plants, Jobs & Investment: 8.0% of Vauxhall's coverage (theme index 1.61, net tone −30)

Notable positive coverage:

- 14 August 2026, express.co.uk: [Nearly four in 10 men think they could qualify for the 2028 Olympics](https://www.express.co.uk/sport/othersport/2238936/nearly-four-10-men-think). Vauxhall commissioned UK research on public confidence in sporting ability to support its Team GB partnership. It also highlighted its return to rallying with British driver Ioan Lloyd in an electric Mokka GSE Rally.
- 13 August 2026, mirror.co.uk: [Nearly four in 10 men reckon they could be an Olympian by 2028](https://www.mirror.co.uk/news/weird-news/nearly-four-10-men-reckon-37547299). Vauxhall-commissioned research found many UK adults believe they could qualify for the 2028 Olympics with training. The brand highlighted its Team GB partnership and electric Mokka GSE Rally programme.
- 4 August 2026, cityam.com: [Vauxhall Mokka GSE review: on-track in the most surprising car of 2026](https://www.cityam.com/vauxhall-mokka-gse-review-on-track-in-the-most-surprising-car-of-2026/). A UK road and track review finds the electric Vauxhall Mokka GSE engaging and competitively priced, while noting its firm ride and limited real-world range. It qualifies for the UK Electric Car Grant.

Notable negative coverage:

- 26 August 2026, autoexpress.co.uk: [Every new EV ranked: 70 to 99](https://www.autoexpress.co.uk/features/370263/every-new-ev-ranked-70-99). A UK electric-car ranking places the Vauxhall Grandland Electric at number 71 of 161 new EVs. The review describes it as worthy but dull, criticising its firm ride and preferring its Citroen sibling.
- 29 August 2026, autoexpress.co.uk: [Car Deal of the Day: A BMW 1 Series for less than a Vauxhall Astra](https://www.autoexpress.co.uk/bmw/1-series/367074/car-deal-day-bmw-1-series-less-vauxhall-astra). BMW's 1 Series is promoted in a UK four-year lease deal from £249.90 per month. The article says this undercuts a comparable Vauxhall Astra GS lease, which starts above £268 per month.

- [Vauxhall deep dive](https://www.omniscan.ai/benchmarks/uk-automotive-2026-08?entity=vauxhall&view=deep-dive)
- [Vauxhall PDF report](https://www.omniscan.ai/benchmarks/uk-automotive-2026-08/reports/vauxhall.pdf)

### Nissan

**Nissan visibility rose mid-period amid Sunderland and electrification coverage**

Nissan ranked 7th of 10 by average monthly share of coverage (8.6%) in the UK Car Brands benchmark for August 2026, with 122 mentions and a net tone of +29.

August brought a further decline to 8.6% and seventh place, with Leaf and Micra reviews, vehicle offers and renewed examination of Sunderland’s capacity and policy exposure. August 2026: share fell 2.0 points to 8.6% and rank declined to seventh; The Guardian examined Sunderland’s half-capacity operation and prospective Chery arrangement. The article introduces the third-generation Nissan Leaf, emphasising longer driving range, faster charging and updated technology. The Nissan Leaf review highlights competitive efficiency, up to 375 miles of WLTP range and improved 150kW charging performance. It also notes that the Leaf continues to be built in Sunderland using batteries from an adjacent UK plant. A UK leasing offer promotes the Nissan X-Trail at £209.89 per month on a three-year agreement. The deal is linked to clearing pre-facelift stock as an updated model reaches dealerships.

Key messages:

- The article introduces the third-generation Nissan Leaf, emphasising longer driving range, faster charging and updated technology.
- The Nissan Leaf review highlights competitive efficiency, up to 375 miles of WLTP range and improved 150kW charging performance. It also notes that the Leaf continues to be built in Sunderland using batteries from an adjacent UK plant.
- A UK leasing offer promotes the Nissan X-Trail at £209.89 per month on a three-year agreement. The deal is linked to clearing pre-facelift stock as an updated model reaches dealerships.
- A Nissan Qashqai Acenta Premium is promoted at £19,699, nearly £11,000 below its list price. The article highlights its equipment, petrol mild-hybrid engine and running costs.
- Zapmap describes its Nissan partnership as supporting intuitive electric travel and EV charging services.

Leading themes:

- Sales & Registrations: 21.3% of Nissan's coverage (theme index 1.39, net tone +31)
- Product Launches & Reviews: 19.7% of Nissan's coverage (theme index 0.46, net tone +46)
- Plants, Jobs & Investment: 13.1% of Nissan's coverage (theme index 2.92, net tone +13)

Notable positive coverage:

- 1 August 2026, thesun.co.uk: [Longer range, faster charging and smarter tech – meet the third-gen Nissan LEAF](https://www.thesun.co.uk/motors/39846021/electric-vehicle-new-nissan-leaf/). The article introduces the third-generation Nissan Leaf, emphasising longer driving range, faster charging and updated technology.
- 28 August 2026, topgear.com: [Nissan Leaf Review 2026](https://www.topgear.com/car-reviews/nissan/leaf). The Nissan Leaf review highlights competitive efficiency, up to 375 miles of WLTP range and improved 150kW charging performance. It also notes that the Leaf continues to be built in Sunderland using batteries from an adjacent UK plant.
- 20 August 2026, autoexpress.co.uk: [Car Deal of the Day: Space for 7 on a budget? A Nissan X-Trail at £210 per month is ideal](https://www.autoexpress.co.uk/nissan/x-trail/366913/car-deal-day-need-space-seven-budget-nissan-x-trail-ps210-month-ideal). A UK leasing offer promotes the Nissan X-Trail at £209.89 per month on a three-year agreement. The deal is linked to clearing pre-facelift stock as an updated model reaches dealerships.

Notable negative coverage:

- 31 August 2026, readingchronicle.co.uk: [UK's top 10 stolen car models in 2026 revealed with 1,309 vehicles taken](https://www.readingchronicle.co.uk/news/26508405.stolen-car-models-uk-first-six-months-2026/). DVLA-based data shows 25,050 cars were reported stolen in the UK during the first half of 2026, down year on year. The Nissan Juke Tekna was the most stolen variant, ahead of the Toyota C-HR and Ford Fiesta Titanium Turbo.
- 18 August 2026, am-online.com: [High Court dismisses application to strike out Mackie Motors case](https://www.am-online.com/news/high-court-dismisses-application-to-strike-out-mackie-motors-case). The High Court dismissed Renault UK, Nissan Motor GB and RCI Financial Services' application to strike out Mackie Motors' dealer claim. The case concerns allegations that access to critical dealer systems and vehicle supply were withdrawn.
- 6 August 2026, honestjohn.co.uk: [What is being done about poor Chademo EV charger availability?](https://www.honestjohn.co.uk/askhj/answer/226539/what-is-being-done-about-poor-chademo-ev-charger-availability-). A UK Nissan Leaf owner reports declining CHAdeMO charger availability and seeks safe CCS-adaptor guidance. The owner criticises Nissan support and notes newer Nissan EVs use CCS.

- [Nissan deep dive](https://www.omniscan.ai/benchmarks/uk-automotive-2026-08?entity=nissan&view=deep-dive)
- [Nissan PDF report](https://www.omniscan.ai/benchmarks/uk-automotive-2026-08/reports/nissan.pdf)

### Toyota

**Toyota’s competitive rise coincided with product-led coverage**

Toyota ranked 8th of 10 by average monthly share of coverage (7.9%) in the UK Car Brands benchmark for August 2026, with 111 mentions and a net tone of +45.

Toyota is praised by a mechanic for Yaris Hybrid reliability, while the Aygo X is reported to have topped the UK Auto Express Driver Power reliability survey. The article also compares the Yaris Hybrid favourably with the Vauxhall Corsa hybrid. Toyota is praised by a mechanic for Yaris Hybrid reliability, while the Aygo X is reported to have topped the UK Auto Express Driver Power reliability survey. The article also compares the Yaris Hybrid favourably with the Vauxhall Corsa hybrid. A UK review assesses the new all-electric Lexus ES 350e, priced from £59,345 and offering up to 361 miles of range. It praises comfort, refinement and warranty coverage but finds the car less engaging and less capable in range and performance than some premium rivals. A UK road test compares the Toyota Yaris hybrid with the Vauxhall Corsa hybrid. The reviewer rates the Corsa as the better overall car but would personally buy the Yaris for its handling and usability.

Key messages:

- Toyota is praised by a mechanic for Yaris Hybrid reliability, while the Aygo X is reported to have topped the UK Auto Express Driver Power reliability survey. The article also compares the Yaris Hybrid favourably with the Vauxhall Corsa hybrid.
- A UK review assesses the new all-electric Lexus ES 350e, priced from £59,345 and offering up to 361 miles of range. It praises comfort, refinement and warranty coverage but finds the car less engaging and less capable in range and performance than some premium rivals.
- A UK road test compares the Toyota Yaris hybrid with the Vauxhall Corsa hybrid. The reviewer rates the Corsa as the better overall car but would personally buy the Yaris for its handling and usability.
- Which? reports 12V battery faults in UK Toyota and Lexus hybrid models, with some Lexus owners unable to use electronic door releases. Toyota and Lexus say they have introduced battery and diagnostic improvements and will provide clearer guidance.
- August 2026: Toyota unveiled a British-built Corolla 60th Anniversary limited edition — Auto Express.

Leading themes:

- Product Launches & Reviews: 55.9% of Toyota's coverage (theme index 1.42, net tone +66)
- Sales & Registrations: 10.8% of Toyota's coverage (theme index 0.66, net tone +58)
- Other: 9.9% of Toyota's coverage (theme index 1.24, net tone −36)

Notable positive coverage:

- 19 August 2026, mirror.co.uk: [Mechanic names car that 'never needs repairs' – not Ford, BMW or Audi](https://www.mirror.co.uk/lifestyle/motoring/mechanic-names-car-never-needs-37559361.amp). A Scottish mechanic recommended Toyota, particularly the Yaris hybrid and Aygo, for low maintenance and reliability. The article also compared the Yaris with the Vauxhall Corsa in a road-test discussion.
- 16 August 2026, walesonline.co.uk: [Mechanic names car he trusts the most - here's my verdict after driving it](https://www.walesonline.co.uk/news/motoring/motoring-features/mechanic-names-car-trusts-most-34467309). Toyota is praised by a mechanic for Yaris Hybrid reliability, while the Aygo X is reported to have topped the UK Auto Express Driver Power reliability survey. The article also compares the Yaris Hybrid favourably with the Vauxhall Corsa hybrid.
- 18 August 2026, forbes.com: [2026 Toyota C-HR+: Is This Toyota's Best Electric Car Yet?](https://www.forbes.com/sites/matthewmacconnell/2026/08/18/2026-toyota-c-hr-is-this-toyotas-best-electric-car-yet/). A UK review assesses the Toyota C-HR+ electric SUV, priced from £34,495. It praises comfort, range and build quality while noting limited boot space and rear headroom.

Notable negative coverage:

- 11 August 2026, thisismoney.co.uk: [Lexus and Toyota hybrid cars are trapping owners and their families inside thanks to battery faults](https://www.thisismoney.co.uk/money/cars/article-16041277/Lexus-Toyota-hybrid-cars-trapping-owners-families-inside-thanks-battery-faults.html). Which? reports 12V battery faults in UK Toyota and Lexus hybrid models, with some Lexus owners unable to use electronic door releases. Toyota and Lexus say they have introduced battery and diagnostic improvements and will provide clearer guidance.
- 12 August 2026, autoevolution.com: [Flat 12V Batteries Trigger Safety Concerns for Hybrid Toyota and Lexus Drivers in the UK](https://www.autoevolution.com/news/flat-12v-batteries-trigger-safety-concerns-for-hybrid-toyota-and-lexus-drivers-in-the-uk-274091.html). Which? highlighted repeated 12-volt battery failures in UK Toyota and Lexus hybrids, including reports of occupants being unable to open doors normally. Toyota and Lexus said they were expanding customer guidance and had introduced battery-related changes.
- 12 August 2026, motor1.com: [Owners Trapped After Toyota, Lexus 12-Volt Battery Failures](https://www.motor1.com/news/804635/toyota-lexus-battery-fault-leaves/). Which? reported recurring 12-volt battery failures in some UK-market Toyota and Lexus hybrids, which can affect entry and electric door functions. Toyota and Lexus have introduced battery checks, replacements and an upgraded battery for certain Lexus LBX vehicles.

- [Toyota deep dive](https://www.omniscan.ai/benchmarks/uk-automotive-2026-08?entity=toyota&view=deep-dive)
- [Toyota PDF report](https://www.omniscan.ai/benchmarks/uk-automotive-2026-08/reports/toyota.pdf)

### Tesla

**Tesla visibility narrowed as coverage broadened beyond core cars**

Tesla ranked 9th of 10 by average monthly share of coverage (6.2%) in the UK Car Brands benchmark for August 2026, with 88 mentions and a net tone of +25.

In August 2026, Tesla recorded 88 mentions, 6.2% of cohort coverage and rank #9, with net sentiment of +25. Coverage focused on Product Launches & Reviews. August 2026: share edged down 0.2 percentage points to 6.2% while rank remained ninth; Tesla outlined plans to reveal European launch details for the Semi. A Gloucestershire EV mechanic recommends a used Tesla Model Y for comfort, versatility and access to the Supercharger network. The article cites UK used prices and offers mixed handling commentary. A UK-focused ranking reviews Chinese-built plug-in models available in Britain, led by the Tesla Model 3 and several BYD and Mini vehicles. It finds Chinese-built electrified cars increasingly competitive on value, technology and usability. An Autocar opinion piece says the Tesla Model Y's driver-assistance systems demonstrate that safety technology can be effective without excessive warning sounds. It contrasts Tesla's approach with intrusive ADAS alerts in other modern cars.

Key messages:

- Tesla plans to reveal European launch details for its Semi electric truck at IAA Transportation in Germany, with the article suggesting it could eventually reach UK roads. The company also reports a 500-truck US fleet agreement with Einride.
- A Gloucestershire EV mechanic recommends a used Tesla Model Y for comfort, versatility and access to the Supercharger network. The article cites UK used prices and offers mixed handling commentary.
- A UK-focused ranking reviews Chinese-built plug-in models available in Britain, led by the Tesla Model 3 and several BYD and Mini vehicles. It finds Chinese-built electrified cars increasingly competitive on value, technology and usability.
- An Autocar opinion piece says the Tesla Model Y's driver-assistance systems demonstrate that safety technology can be effective without excessive warning sounds. It contrasts Tesla's approach with intrusive ADAS alerts in other modern cars.
- Carwow promotes a used Tesla Model 3 available for less than £22,000, compared with a new price of about £40,000. It highlights the model's range, performance, practicality and technology.

Leading themes:

- Product Launches & Reviews: 39.8% of Tesla's coverage (theme index 0.98, net tone +37)
- Sales & Registrations: 18.2% of Tesla's coverage (theme index 1.16, net tone −12)
- Pricing, Incentives & Car Finance: 15.9% of Tesla's coverage (theme index 1.77, net tone +50)

Notable positive coverage:

- 21 August 2026, thisismoney.co.uk: [Tesla Semi electric HGV coming to Europe a decade after being unveiled](https://www.thisismoney.co.uk/money/electriccars/article-16069653/Tesla-Semi-electric-HGV-UK-500-mile.html). Tesla plans a European debut for its Semi electric HGV and indicates that a Standard Range version may be offered in Britain. The article also notes weak UK zero-emission HGV uptake and charging-infrastructure barriers.
- 21 August 2026, mirror.co.uk: [Mechanic names used EV as 'most comfortable car' - not BMW, Hyundai or Renault](https://www.mirror.co.uk/lifestyle/motoring/mechanic-names-used-ev-most-37567751). A Gloucestershire EV mechanic recommends a used Tesla Model Y for comfort, versatility and access to the Supercharger network. The article cites UK used prices and offers mixed handling commentary.
- 20 August 2026, gbnews.com: [Tesla set to launch new electric vehicle model in Europe - almost a decade after its debut](https://www.gbnews.com/lifestyle/cars/tesla-launch-electric-vehicle-europe-semi). Tesla plans to reveal European launch details for its Semi electric truck at IAA Transportation in Germany, with the article suggesting it could eventually reach UK roads. The company also reports a 500-truck US fleet agreement with Einride.

Notable negative coverage:

- 12 August 2026, easterneye.biz: [Tesla’s Used-EV Crown Is Under Threat as These Rivals Race Ahead](https://www.easterneye.biz/tesla-used-ev-market-uk-skoda-hyundai-bmw/). CarGurus data showed Tesla Model 3 and Model Y used listing prices rising more slowly in Britain than several competing EVs in the first half of 2026. BMW iX3, BMW i4 and Ford Mustang Mach-E outperformed Tesla's models on the measure.
- 8 August 2026, telegraph.co.uk: [Tesla UK sales drop as craze for Chinese rivals surges](https://www.telegraph.co.uk/business/2026/08/08/tesla-uk-sales-drop-as-craze-for-chinese-rivals-surges/). Tesla's UK sales have fallen as Chinese electric-vehicle rivals gain popularity. The article focuses on competitive pressure in the UK EV market.
- 2 August 2026, express.co.uk: [These EVs are the most likely to fail their first MOT - not what you'd expect](https://www.express.co.uk/life-style/cars/2235187/these-evs-are-most-likely). UK first-MOT data found Tesla and BMW models accounted for eight of the 10 worst-performing vehicles, with EVs dominating the list. The data covers cars first registered in 2022 and tested in 2025.

- [Tesla deep dive](https://www.omniscan.ai/benchmarks/uk-automotive-2026-08?entity=tesla&view=deep-dive)
- [Tesla PDF report](https://www.omniscan.ai/benchmarks/uk-automotive-2026-08/reports/tesla.pdf)

### MG

**MG’s coverage broadened while its media position moved within the top ten**

MG ranked 10th of 10 by average monthly share of coverage (5.6%) in the UK Car Brands benchmark for August 2026, with 79 mentions and a net tone of +53.

In August 2026, MG recorded 79 mentions, 5.6% of cohort coverage and rank #10, with net sentiment of +53. Coverage focused on Product Launches & Reviews. MG Motor UK will display the Cyberster, MGS9 Plug-in Hybrid, IM6 and MGS6 EV at CarFest 2026. The event highlights MG's expanding UK electrified model range and product strategy. This UK EV ranking places the MG4 among the second-tier models and describes it as a great-value electric hatchback that is surprisingly good to drive. Autotrader reports that average new-EV discounts in the UK edged down to 11.2% in August while overall new-car discounts rose. MG led EV-brand enquiries and its S9 was the most in-demand model, while BMW and Land Rover also recorded strong interest. UK used EVs aged three to five are selling faster than the wider market as improved affordability supports demand. MG models and Tesla models feature prominently among the fastest-selling vehicles.

Key messages:

- MG Motor UK will display the Cyberster, MGS9 Plug-in Hybrid, IM6 and MGS6 EV at CarFest 2026. The event highlights MG's expanding UK electrified model range and product strategy.
- This UK EV ranking places the MG4 among the second-tier models and describes it as a great-value electric hatchback that is surprisingly good to drive.
- Autotrader reports that average new-EV discounts in the UK edged down to 11.2% in August while overall new-car discounts rose. MG led EV-brand enquiries and its S9 was the most in-demand model, while BMW and Land Rover also recorded strong interest.
- UK used EVs aged three to five are selling faster than the wider market as improved affordability supports demand. MG models and Tesla models feature prominently among the fastest-selling vehicles.
- Autotrader data shows the MG ZS hybrid was the UK’s fastest-selling used car in August, taking 13.5 days to sell. Used EVs were the fastest-selling fuel type, while several Mini, JLR, Volkswagen and Vauxhall models were among slower sellers.

Leading themes:

- Product Launches & Reviews: 39.2% of MG's coverage (theme index 0.97, net tone +48)
- Sales & Registrations: 27.8% of MG's coverage (theme index 1.84, net tone +55)
- Plants, Jobs & Investment: 8.9% of MG's coverage (theme index 1.76, net tone +57)

Notable positive coverage:

- 28 August 2026, fleetpoint.org: [MG Cyberster heads up electrified line-up at CarFest 2026](https://www.fleetpoint.org/mg/mg-cyberster-heads-up-electrified-line-up-at-carfest-2026/). MG Motor UK will display the Cyberster, MGS9 Plug-in Hybrid, IM6 and MGS6 EV at CarFest 2026. The event highlights MG's expanding UK electrified model range and product strategy.
- 26 August 2026, autoexpress.co.uk: [Every new EV ranked: 40 to 69](https://www.autoexpress.co.uk/features/370259/every-new-ev-ranked-40-69). This UK EV ranking places the MG4 among the second-tier models and describes it as a great-value electric hatchback that is surprisingly good to drive.
- 21 August 2026, fleetnews.co.uk: [EV discounts fall relative to overall market ahead of plate change](https://www.fleetnews.co.uk/news/ev-discounts-fall-relative-to-overall-market-ahead-of-plate-change). Autotrader reports that average new-EV discounts in the UK edged down to 11.2% in August while overall new-car discounts rose. MG led EV-brand enquiries and its S9 was the most in-demand model, while BMW and Land Rover also recorded strong interest.

- [MG deep dive](https://www.omniscan.ai/benchmarks/uk-automotive-2026-08?entity=mg&view=deep-dive)
- [MG PDF report](https://www.omniscan.ai/benchmarks/uk-automotive-2026-08/reports/mg.pdf)

## Methodology

- **Share of coverage**: an organisation's mentions divided by all mentions of the organisations tracked in the same sector that month, in UK earned media. It is the central measure of media visibility in Omniscan benchmarks. "Average monthly share" is the mean of the monthly shares across the reporting period.
- **Mention**: one article that covers an organisation, classified as positive, neutral or negative in tone. Articles are deduplicated, and an organisation's own websites and passing sponsorship name-checks are excluded, so only earned media counts.
- **Net tone**: positive mentions minus negative mentions, as a percentage of all mentions (range −100 to +100).
- **Themes**: every article is assigned to one of the sector's editorial themes. A theme index above 1 means the organisation is covered on that theme more than its peers are; below 1 means less.
- **Calculation**: every figure is computed directly from the classified articles; narrative summaries are checked against those figures.
- **Sources**: UK national and international, trade and specialist, regional and local, and aggregator and syndication earned media.

## Other UK Car Brands editions

- [UK automotive media reputation tracker – 2026 year to date](https://www.omniscan.ai/benchmarks/uk-automotive-2026-ytd.md)
- [UK automotive media reputation tracker – H1 2026](https://www.omniscan.ai/benchmarks/uk-automotive-2026-h1.md)
- [UK automotive media reputation tracker – July 2026](https://www.omniscan.ai/benchmarks/uk-automotive-2026-07.md)
- [UK automotive media reputation tracker – September 2026](https://www.omniscan.ai/benchmarks/uk-automotive-2026-09.md)
- [All Omniscan media benchmarks](https://www.omniscan.ai/benchmarks.md)

## How to cite

Omniscan, "UK automotive media reputation tracker", August 2026 (1 August 2026–31 August 2026), published 1 September 2026. https://www.omniscan.ai/benchmarks/uk-automotive-2026-08