---
title: UK automotive media reputation tracker – September 2026
canonical_url: https://www.omniscan.ai/benchmarks/uk-automotive-2026-09
type: dataset
publisher: Omniscan
sector: UK Car Brands
period: September 2026
coverage_start: '2026-09-01'
coverage_end: '2026-09-30'
date_published: '2026-10-04'
last_updated: '2026-10-04'
organisations: 10
articles_analysed: 2222
mentions: 2210
data_download: https://www.omniscan.ai/benchmarks/uk-automotive-2026-09/data.json
summary: JLR had the highest average monthly share of coverage (20.6%) among 10 brands
  in UK earned media from 1 September 2026 to 30 September 2026, ahead of Volkswagen
  (12.9%) and Nissan (11.9%).
---

# UK automotive media reputation tracker: September 2026 (1 September 2026–30 September 2026)

> JLR had the highest average monthly share of coverage (20.6%) among 10 brands in UK earned media from 1 September 2026 to 30 September 2026, ahead of Volkswagen (12.9%) and Nissan (11.9%). MG had the most favourable net tone (+58). Omniscan analysed 2,222 articles containing 2,210 mentions of the brands tracked.

Interactive version: https://www.omniscan.ai/benchmarks/uk-automotive-2026-09

## UK Car Brands ranking by share of coverage, September 2026

| Rank | Organisation | Average monthly share of coverage | Mentions | Positive | Neutral | Negative | Net tone |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | JLR | 20.6% | 456 | 27% | 25% | 48% | −21 |
| 2 | Volkswagen | 12.9% | 285 | 47% | 36% | 17% | +29 |
| 3 | Nissan | 11.9% | 264 | 57% | 29% | 14% | +44 |
| 4 | Ford | 10.4% | 230 | 39% | 42% | 19% | +19 |
| 5 | BMW | 10.3% | 228 | 59% | 30% | 11% | +48 |
| 6 | BYD | 9.1% | 202 | 64% | 27% | 9% | +55 |
| 7 | Vauxhall | 7.3% | 161 | 45% | 45% | 10% | +34 |
| 8 | Toyota | 7.0% | 154 | 53% | 35% | 12% | +41 |
| 9 | Tesla | 5.6% | 123 | 46% | 30% | 24% | +23 |
| 10 | MG | 4.8% | 107 | 67% | 24% | 9% | +58 |

## Brands in detail

### JLR

**Job cuts and electric launches define JLR’s leading visibility**

JLR ranked 1st of 10 by average monthly share of coverage (20.6%) in the UK Car Brands benchmark for September 2026, with 456 mentions and a net tone of −21.

JLR’s September coverage was led by its plan to cut about 4,000 roles over two years as part of a £1.7 billion cost-saving programme, reported by The Independent, ITV News and CNBC. The brand ranked first with 456 mentions, representing 20.6% of tracked-company mentions. Plants, jobs and investment dominated the subject mix with 201 mentions, ahead of product launches and reviews with 143, while sales and registrations accounted for 23. Alongside the restructuring coverage, the BBC reported the launch of the Solihull-built Range Rover Electric, and City AM reviewed the £154,070 model’s range, charging and performance. Fleet News covered three new Defender Wolf Series II military variants, while Business Standard reported that Indian bookings had opened for the Range Rover Sport Electric. Motor Trader also reported that Land Rover placed three models among the six generating the most UK new-car enquiries in September.

Key messages:

- JLR accounted for 20.6% of tracked-company mentions and ranked #1 among 10 in September 2026.
- Coverage concentrated on Plants, Jobs & Investment and Product Launches & Reviews.
- 456 captured company mentions were recorded in September 2026.
- Jaguar Land Rover confirms plans to cut 4,000 jobs over two years — The Independent

Leading themes:

- Plants, Jobs & Investment: 44.1% of JLR's coverage (theme index 4.34, net tone −74)
- Product Launches & Reviews: 31.4% of JLR's coverage (theme index 0.91, net tone +61)
- Other: 5.3% of JLR's coverage (theme index 0.64, net tone −8)

Notable positive coverage:

- 1 September 2026, autocar.co.uk: [Range Rover goes electric: £154k, 372 miles of range and 2885kg](https://www.autocar.co.uk/car-news/electric-cars/range-rover-goes-electric-%C2%A3154k-372-miles-range-and-2885kg). JLR has launched the electric Range Rover, due next year from £154,070, with a claimed WLTP range of 372 miles. The dual-motor model uses a 120kWh battery and is positioned as a credible electric alternative to the combustion-engined Range Rover.
- 2 September 2026, gbnews.com: [Range Rover Electric officially unveiled with £154k price tag and impressive 372-mile range](https://www.gbnews.com/lifestyle/cars/range-rover-electric-unveiled-price-range). JLR has unveiled the Range Rover Electric for the UK, with prices starting at £154,070 and a claimed range of up to 372 miles. The model is produced at Solihull, where more than 9,000 employees worked on its electrification.
- 2 September 2026, just-auto.com: [JLR's Range Rover brand adds an all-electric model for first time](https://www.just-auto.com/news/jlrs-range-rover-brand-adds-an-all-electric-model-for-first-time/). JLR's UK-made Range Rover Electric is now available to order from £154,070 and will be manufactured at Solihull. The model uses UK-produced battery and electric-drive components, supported by JLR's Wolverhampton Electric Propulsion Manufacturing Centre.

Notable negative coverage:

- 7 September 2026, hillingdontimes.co.uk: [Jaguar Land Rover to cut 4,000 jobs amid cost-saving drive](https://www.hillingdontimes.co.uk/news/national/26527285.jaguar-land-rover-cut-4-000-jobs-amid-cost-saving-drive/). JLR has confirmed 4,000 job cuts over two years, mostly among salaried and management staff, with most losses expected at UK operations. The reductions follow cost pressures, lower sales and disruption from a cyberattack, while the government has rejected a bailout.
- 7 September 2026, independent.co.uk: [Jaguar Land Rover to cut 4,000 jobs – what we know](https://www.independent.co.uk/bulletin/news/jaguar-land-rover-job-cuts-b3045887.html). JLR has announced plans to eliminate about 4,000 global jobs over two years, with most cuts expected in its UK office-based and management workforce. It continues to plan new model launches and investment in electrification and digital technology despite the restructuring.
- 6 September 2026, independent.co.uk: [Minister says no bailout for Jaguar Land Rover amid job cut reports](https://www.independent.co.uk/news/business/jaguar-land-rover-jonathan-reynolds-minister-sharon-graham-unite-b3045482.html). JLR has opened a voluntary redundancy programme amid reports it could cut 4,000 jobs over two years, with the Government ruling out a bailout. The company cited changing market conditions and plans to deliver about £1.7 billion in savings, while its UK plants include Solihull and Halewood.

- [JLR deep dive](https://www.omniscan.ai/benchmarks/uk-automotive-2026-09?entity=jlr&view=deep-dive)
- [JLR PDF report](https://www.omniscan.ai/benchmarks/uk-automotive-2026-09/reports/jlr.pdf)

### Volkswagen

**Electric launches anchor Volkswagen’s second-place September profile**

Volkswagen ranked 2nd of 10 by average monthly share of coverage (12.9%) in the UK Car Brands benchmark for September 2026, with 285 mentions and a net tone of +29.

Volkswagen Commercial Vehicles launched the ID. Buzz Cargo LWB, adding load capacity, towing capability and vehicle-to-load functionality ahead of UK orders opening in early 2027. Its electric product agenda also included previews of the ID. Tiguan, which will replace the ID.4 and ID.5, and the ID. Polo’s planned appearance at Fleet & Mobility Live. Volkswagen recorded 285 mentions and a 12.9% share of tracked-company mentions, ranking second in September. Product launches and reviews dominated the subject mix with 132 mentions, ahead of sales and registrations with 48, plants, jobs and investment with 24, and the EV transition with 20. Corporate coverage included plans to eliminate around 100,000 jobs globally and halve the model range under the Future Plan 2030. Other independent reporting covered a CarGurus survey naming the Golf as UK drivers’ favourite used car of the decade and Volkswagen Commercial Vehicles’ findings on growing electric-van consideration amid higher diesel prices.

Key messages:

- Volkswagen accounted for 12.9% of tracked-company mentions and ranked #2 among 10 in September 2026.
- Coverage concentrated on Product Launches & Reviews and Sales & Registrations.
- 285 captured company mentions were recorded in September 2026.
- ID. Buzz Cargo LWB launch — Fleet World

Leading themes:

- Product Launches & Reviews: 46.3% of Volkswagen's coverage (theme index 1.45, net tone +59)
- Sales & Registrations: 16.8% of Volkswagen's coverage (theme index 0.92, net tone +19)
- Plants, Jobs & Investment: 8.4% of Volkswagen's coverage (theme index 0.46, net tone −67)

Notable positive coverage:

- 6 September 2026, autoexpress.co.uk: [Car Deal of the Day: Volkswagen T-Cross is a true people's car for £174 a month](https://www.autoexpress.co.uk/volkswagen/t-cross/370383/car-deal-day-volkswagen-t-cross-true-peoples-car-ps174-month). A UK leasing offer makes the Volkswagen T-Cross Match available from £174.09 a month over two years, subject to an initial payment and mileage limit. The article outlines alternative three-year and higher-mileage deal terms through UK providers.
- 9 September 2026, motortrader.com: [Volkswagen Financial Services launches Drive online approved used car platform](https://www.motortrader.com/motor-trader-news/automotive-news/volkswagen-financial-services-launches-drive-online-approved-used-car-platform-09-09-2026). Volkswagen Financial Services UK has launched Drive, an online platform combining approved used-car listings, finance comparisons and new lease offers. The launch forms part of VWFS UK's digital-transformation strategy.
- 9 September 2026, autoexpress.co.uk: [Can a two-tonne truck be stealthy? VW seems to think so](https://www.autoexpress.co.uk/volkswagen/amarok/370396/new-volkswagen-amarok-dark-label-special-edition-cancels-out-chrome). Volkswagen has introduced the Amarok Dark Label Special Edition, adding black styling, extra equipment and a locking rear differential. The UK-priced pick-up retains its 3.0-litre V6 diesel, automatic transmission and four-wheel-drive system.

Notable negative coverage:

- 18 September 2026, thisismoney.co.uk: [Will Seat be killed off by Chinese EVs? VW considers Spanish carmaker's future](https://www.thisismoney.co.uk/money/cars/article-16138637/Will-Seat-killed-Chinese-EVs-VW-considers-Spainish-carmakers-future.html). Volkswagen is evaluating Seat's future amid falling sales, cost cuts and pressure from rapidly expanding Chinese EV brands. The article highlights strong UK registrations for Chinese marques and the UK’s lack of Chinese EV tariffs.
- 4 September 2026, thesun.co.uk: [Volkswagen to cut 100,000 jobs worldwide and slash half of all car models as profits plummet](https://www.thesun.co.uk/money/40266201/volkswagen-slash-100000-jobs-worldwide/). Volkswagen has approved plans to cut 100,000 jobs globally and halve its model range amid falling sales and Chinese competition. The article notes Volkswagen's leading UK new-car position, its Milton Keynes headquarters and uncertainty over any UK job impact.
- 4 September 2026, thisismoney.co.uk: [Volkswagen ups job cuts to 100,000 by 2030 as part of sweeping cost-saving overhaul](https://www.thisismoney.co.uk/money/markets/article-16104637/Volkswagen-approves-50-000-job-cuts-2030-sweeping-overhaul.html). Volkswagen will cut 100,000 jobs by 2030 and reduce its vehicle range as part of a cost-saving restructuring programme. The planned overhaul could include phasing out Seat, a brand with a long-standing UK sales presence.

- [Volkswagen deep dive](https://www.omniscan.ai/benchmarks/uk-automotive-2026-09?entity=volkswagen&view=deep-dive)
- [Volkswagen PDF report](https://www.omniscan.ai/benchmarks/uk-automotive-2026-09/reports/volkswagen.pdf)

### Nissan

**Sunderland investment anchors Nissan’s third-place September visibility**

Nissan ranked 3rd of 10 by average monthly share of coverage (11.9%) in the UK Car Brands benchmark for September 2026, with 264 mentions and a net tone of +44.

Nissan’s announced £170m plan to build the Kicks e-POWER crossover at Sunderland led its September coverage; Autocar reported that production remained conditional on acceptable changes to the UK ZEV mandate. Reuters quoted business minister Jonathan Reynolds describing the decision as a vote of confidence in UK manufacturing and the BBC reported Nissan’s statement that it would safeguard existing jobs. The company recorded 264 mentions and an 11.9% share of tracked-company mentions, ranking third among the tracked brands. Plants, jobs and investment was the largest subject area with 88 mentions, followed by product launches and reviews with 50 and sales and registrations with 34. Product reporting covered the revival of the Pixo name for an electric city car expected to cost around £17,000–£18,000, followed by its UK reveal with a claimed 161-mile range. Nissan also said it would lead the £3m government-backed ADventure autonomous-mobility project, using a specially equipped Leaf in Cambridge. Other stories included the Qashqai’s position among strong used-car models for dealer margins, a 17.5% year-on-year fall in global August sales and BBC reporting on thefts of older keyless-entry Jukes in Caerphilly.

Key messages:

- Nissan accounted for 11.9% of tracked-company mentions and ranked #3 among 10 in September 2026.
- Coverage concentrated on Plants, Jobs & Investment and Product Launches & Reviews.
- 264 captured company mentions were recorded in September 2026.
- £170m Sunderland investment for Kicks production — Reuters

Leading themes:

- Plants, Jobs & Investment: 33.3% of Nissan's coverage (theme index 2.23, net tone +74)
- Product Launches & Reviews: 18.9% of Nissan's coverage (theme index 0.53, net tone +72)
- Sales & Registrations: 12.9% of Nissan's coverage (theme index 0.68, net tone +38)

Notable positive coverage:

- 2 September 2026, motortrader.com: [Vertu appoints new general manager for Nissan site in Tamworth](https://www.motortrader.com/motor-trader-news/automotive-news/vertu-appoints-new-general-manager-for-nissan-site-in-tamworth-02-09-2026). Vertu has appointed Rav Mangat as general manager of its Nissan dealership in Tamworth. The West Midlands site sells new and used Nissan vehicles and offers servicing facilities.
- 2 September 2026, am-online.com: [Vertu combines Mazda and Nissan at Sheffield dealership](https://www.am-online.com/news/vertu-combines-mazda-and-nissan-at-sheffield-dealership). Vertu has combined its Mazda and Nissan Sheffield operations at its Attercliffe Road Nissan dealership. The move retains staff and creates a dual-brand sales and aftersales site.
- 4 September 2026, cardealermagazine.co.uk: [Three generations of Nissan loyalty sees family make 200-mile dealer trips](https://cardealermagazine.co.uk/three-generations-of-nissan-loyalty-sees-family-make-200-mile-dealer-trips/327141). Three generations of the Such family continue to buy Nissan vehicles from a Norfolk dealer despite a 200-mile round trip. Their fleet includes Nissan’s UK EV range and an X-Trail e-Power.

Notable negative coverage:

- 1 September 2026, just-auto.com: [Nissan's global sales fall 16% in July](https://www.just-auto.com/news/nissans-global-sales-fall-16-in-july/). Nissan reported falling global sales and production in the first seven months of 2026. UK production declined slightly to 155,709 vehicles during the period.
- 30 September 2026, bbc.com: [Caerphilly thieves target Nissan Jukes as 11 stolen in 24 hours](https://www.bbc.com/news/articles/c670l27zyl8go). Eleven Nissan Jukes were stolen in Caerphilly in 24 hours, with older keyless-entry models described as vulnerable to relay theft. DVLA figures cited in the article identify the Juke Tekna as the UK's most stolen car so far in 2026.
- 14 September 2026, motortrader.com: [Renault, Nissan and RCI denied appeal in Mackie termination case](https://www.motortrader.com/motor-trader-news/automotive-news/renault-nissan-and-rci-denied-appeal-in-mackie-termination-case-14-09-2026). Nissan, Renault and RCI Financial Services were denied an appeal in their dispute with former dealer Mackie Motors. They were ordered to pay £117,500 in legal costs, while the underlying claim can proceed.

- [Nissan deep dive](https://www.omniscan.ai/benchmarks/uk-automotive-2026-09?entity=nissan&view=deep-dive)
- [Nissan PDF report](https://www.omniscan.ai/benchmarks/uk-automotive-2026-09/reports/nissan.pdf)

### Ford

**Ford’s military Ranger bid brings Dagenham into focus**

Ford ranked 4th of 10 by average monthly share of coverage (10.4%) in the UK Car Brands benchmark for September 2026, with 230 mentions and a net tone of +19.

Ford’s bid for the UK Ministry of Defence’s Light Mobility Vehicle programme was a leading development, centred on Ranger-based vehicles developed with General Dynamics Land Systems and Ricardo. The proposal included Dagenham-built V6 engines and the potential for UK conversion work, supporting domestic jobs and supply chains. Ford placed fourth with 230 mentions, representing 10.4% of tracked-company mentions. Product launches and reviews led the subject mix with 55 mentions, followed by sales and registrations with 48, other coverage with 45, and plants, jobs and investment with 29. Product reporting ranged from the Transit City chassis cab and Fathom electric pick-up, whose UK availability was unconfirmed, to a review of the electric Capri, while the Transit Custom’s 1,707 August registrations provided the principal sales result. Other developments included Zeuner adding Transit Custom plug-in hybrid vans to its fleet and Ford’s European chief calling for a level playing field against lower-cost Chinese rivals and changes to the UK ZEV mandate trajectory.

Key messages:

- Ford accounted for 10.4% of tracked-company mentions and ranked #4 among 10 in September 2026.
- Coverage concentrated on Product Launches & Reviews and Sales & Registrations.
- 230 captured company mentions were recorded in September 2026.
- Ford’s Ranger-based bid for the UK defence contract — Just Auto

Leading themes:

- Product Launches & Reviews: 23.9% of Ford's coverage (theme index 0.68, net tone +33)
- Sales & Registrations: 20.9% of Ford's coverage (theme index 1.17, net tone +35)
- Other: 19.6% of Ford's coverage (theme index 3.15, net tone +9)

Notable positive coverage:

- 2 September 2026, vanfleetworld.co.uk: [Ford, GDLS and Ricardo pitch military-grade Ranger for UK defence contract](https://vanfleetworld.co.uk/ford-gdls-and-ricardo-pitch-military-grade-ranger-for-uk-defence-contract/). Ford, GDLS and Ricardo are bidding to supply a military-grade Ranger for the UK Ministry of Defence's Light Mobility Vehicle programme. The proposal highlights Ford's Dagenham-built V6 engines, UK support network and potential support for UK jobs.
- 3 September 2026, autoexpress.co.uk: [Ford thinks it's worked out the EV pick-up market with its new Fathom](https://www.autoexpress.co.uk/ford/367549/game-changing-ford-fathom-electric-pick-takes-shape-ahead-2027-reveal). Ford's Fathom electric pick-up is presented as a potentially transformative, lower-cost EV model due in 2027. The article notes UK and European sales are not currently a priority, but suggests it could eventually reach the UK.
- 3 September 2026, just-auto.com: [Ford to compete for UK military vehicle contract](https://www.just-auto.com/news/ford-to-compete-for-uk-military-vehicle-contract/). Ford is pursuing a UK Ministry of Defence contract for next-generation light military vehicles, proposing a Ranger-based solution with General Dynamics Land Systems and Ricardo. Ford says engines for a military variant could be made at its Dagenham plant.

Notable negative coverage:

- 22 September 2026, thesun.co.uk: [Cult-favourite Ford launched 40 years ago is 'quietly discontinued' in UK](https://www.thesun.co.uk/motors/40460109/cult-ford-campervan-discontinued-uk/). Ford has confirmed that it has discontinued the Transit Nugget campervan in the UK after slow sales, although it remains available elsewhere in Europe. The article says the Volkswagen California is well positioned in the UK compact-campervan market.
- 19 September 2026, mirror.co.uk: [Excellent' true story film 'changed British law' and is on BBC tonight](https://www.mirror.co.uk/tv/tv-news/excellent-true-story-film-changed-37668921). The article recounts the Ford Dagenham women’s 1968 strike, portrayed in Made in Dagenham. The dispute over lower-paid job classifications halted production and contributed to the Equal Pay Act 1970.
- 14 September 2026, mirror.co.uk: [Drivers warned of 'hidden' car issue that could cost them £6,000](https://www.mirror.co.uk/news/uk-news/drivers-warned-hidden-car-issue-37660250). Motorists are warned that deteriorating wet timing belts can cause serious engine damage, with repairs potentially costing up to £6,000. Ford advises owners to follow model-specific belt replacement intervals, while Vauxhall has support for eligible repairs to affected older PureTech engines.

- [Ford deep dive](https://www.omniscan.ai/benchmarks/uk-automotive-2026-09?entity=ford&view=deep-dive)
- [Ford PDF report](https://www.omniscan.ai/benchmarks/uk-automotive-2026-09/reports/ford.pdf)

### BMW

**New 3 Series leads BMW’s September product agenda**

BMW ranked 5th of 10 by average monthly share of coverage (10.3%) in the UK Car Brands benchmark for September 2026, with 228 mentions and a net tone of +48.

BMW revealed its eighth-generation petrol 3 Series, including the M350 xDrive flagship, with UK deliveries due in early 2027. The brand ranked fifth with 228 mentions and a 10.3% share of tracked-company mentions. Product launches and reviews dominated the subject mix with 113 mentions, followed by sales and registrations with 46 and pricing, incentives and car finance with 20. Further product coverage included the X3 M50 power upgrade and Black Package, alongside strong reviews of the entry-level iX3 40 and M240i. MarketCheck data reported by Broker News placed BMW narrowly ahead of Tesla in active UK used-EV listings, while City AM examined the i7’s £1,449 monthly finance offer. Other company developments included the decision not to replace the 2 Series Active Tourer and the launch of The Spark Lab, an EV workshop for primary-school pupils.

Key messages:

- BMW accounted for 10.3% of tracked-company mentions and ranked #5 among 10 in September 2026.
- Coverage concentrated on Product Launches & Reviews and Sales & Registrations.
- 228 captured company mentions were recorded in September 2026.
- New petrol BMW 3 Series revealed with 437bhp straight-six option — Autocar

Leading themes:

- Product Launches & Reviews: 49.6% of BMW's coverage (theme index 1.54, net tone +69)
- Sales & Registrations: 20.2% of BMW's coverage (theme index 1.13, net tone +39)
- Pricing, Incentives & Car Finance: 8.8% of BMW's coverage (theme index 1.54, net tone +5)

Notable positive coverage:

- 3 September 2026, cityam.com: [The £100k BMW M3 CSL proves that some cars get better with age](https://www.cityam.com/the-100k-bmw-m3-csl-proves-that-some-cars-get-better-with-age/). The article reviews the BMW E46 M3 CSL as a highly desirable limited-edition performance car, covering its driving characteristics, UK availability, values and running costs. It notes that 422 right-hand-drive examples came to the UK and that examples can command prices approaching or exceeding £100,000.
- 7 September 2026, autocar.co.uk: [BMW 3 Series M350 brings 437bhp straight six - and drift mode](https://www.autocar.co.uk/car-news/new-cars/bmw-3-series-m350-brings-437bhp-straight-six-%E2%80%93-and-drift-mode). BMW has detailed the 437bhp M350 version of its next-generation 3 Series, including a new drift mode and mild-hybrid straight-six powertrain. The combustion 3 Series is due to go on sale later in 2026, with UK deliveries expected in early 2027.
- 8 September 2026, autoexpress.co.uk: [It’s here at last! New BMW 3 Series revealed and it looks a lot like the i3](https://www.autoexpress.co.uk/bmw/3-series/370392/new-bmw-3-series-revealed-petrol-power-i3-design-and-smaller-audi-a5). BMW's new petrol 3 Series will reach UK showrooms in the second quarter of 2027, starting at £44,975. UK launch models will be mild-hybrid petrol 320 and M350 variants, with further powertrains including PHEVs expected later.

Notable negative coverage:

- 22 September 2026, telegraph.co.uk: [BMW facing £600m hit from car mis-selling scandal](https://www.telegraph.co.uk/business/2026/09/22/bmw-facing-600m-hit-from-car-mis-selling-scandal/). The article title indicates that BMW faces a £600 million exposure from the UK motor-finance mis-selling scandal. No substantive article body is supplied beyond author information.
- 16 September 2026, cityam.com: [Santander and BMW in High Court spat over motor finance dispute](https://www.cityam.com/santander-and-bmw-in-high-court-spat-over-motor-finance-dispute/). Santander and Volvo Financial Services are taking BMW to the High Court over allegedly duplicated vehicle sales involving failed London dealerships. The claim alleges BMW wrongfully took vehicles and registered financial interests against them; BMW declined to comment.
- 30 September 2026, autoexpress.co.uk: [Axe to fall on BMW's 2 Series Active Tourer MPV](https://www.autoexpress.co.uk/bmw/2-series/370552/official-bmw-2-series-active-tourer-all-set-get-axe). BMW has confirmed the 2 Series Active Tourer will not receive a successor as it streamlines its model range to improve profitability. The MPV remains on sale, with UK prices starting at £36,125.

- [BMW deep dive](https://www.omniscan.ai/benchmarks/uk-automotive-2026-09?entity=bmw&view=deep-dive)
- [BMW PDF report](https://www.omniscan.ai/benchmarks/uk-automotive-2026-09/reports/bmw.pdf)

### BYD

**European production plans and UK retail expansion frame BYD’s September**

BYD ranked 6th of 10 by average monthly share of coverage (9.1%) in the UK Car Brands benchmark for September 2026, with 202 mentions and a net tone of +55.

Reuters reported that BYD was assessing existing European factories, including a potential English site, as it considered a fully owned assembly plant ahead of expected EU local-content requirements. BYD recorded 202 mentions, representing 9.1% of tracked-company mentions and sixth place among the tracked brands. Product launches and reviews led the subject mix with 60 mentions, followed by sales and registrations with 50, the EV transition and ZEV mandate with 33, and pricing, incentives and car finance with 19. Product coverage included assessments of the Atto 2 DM-i, Dolphin G DM-i and Sealion 7, focusing on pricing, efficiency, practicality and company-car appeal alongside criticisms of refinement, ride and driving dynamics. The UK commercial agenda also included a broader fleet strategy spanning plug-in hybrids, the Denza premium brand and possible light-commercial vehicles, as reported by Fleet News. Retail and ownership infrastructure featured Thurlow Nunn’s plan to open its first BYD dealership, Hendy’s expanded four-site network and a partnership with Vizion Network providing authorised crash repair through 138 outlets.

Key messages:

- BYD accounted for 9.1% of tracked-company mentions and ranked #6 among 10 in September 2026.
- Coverage concentrated on Product Launches & Reviews and Sales & Registrations.
- 202 captured company mentions were recorded in September 2026.
- BYD assessed European factory sites, including a potential English location — Reuters.

Leading themes:

- Product Launches & Reviews: 29.7% of BYD's coverage (theme index 0.87, net tone +43)
- Sales & Registrations: 24.8% of BYD's coverage (theme index 1.42, net tone +66)
- EV Transition & ZEV Mandate: 16.3% of BYD's coverage (theme index 2.49, net tone +61)

Notable positive coverage:

- 1 September 2026, autoexpress.co.uk: [Car Deal of the Day: BYD Seal U is a spacious plug-in hybrid SUV for £236 a month](https://www.autoexpress.co.uk/byd/seal-u/367815/car-deal-day-byd-seal-u-spacious-plug-hybrid-suv-ps236-month). A UK leasing offer makes the BYD Seal U plug-in hybrid available from £235.72 per month, subject to an initial payment and mileage limit. The article highlights the model's equipment, family-SUV practicality and claimed 50-mile electric range.
- 8 September 2026, fleetworld.co.uk: [BYD UK launches Approved Repair network to boost aftersales support](https://fleetworld.co.uk/byd-uk-launches-approved-repair-network-to-boost-aftersales-support/). BYD UK has launched an Approved Repair network with Vizion Network covering 138 locations. The network will provide specialist repairs, genuine parts and BYD-trained technicians for UK customers.
- 8 September 2026, fleetnews.co.uk: [BYD announces Approved Repair network for accident damaged cars](https://www.fleetnews.co.uk/news/byd-announces-approved-repair-network-for-accident-damaged-cars). BYD UK has launched an Approved Repair network comprising 138 centres with trained technicians, genuine parts and approved repair methods. The network supports BYD's expanding UK vehicle range and ownership proposition.

Notable negative coverage:

- 21 September 2026, aol.ca: [Major car maker recalls 32,000 cars after 'wheel falls off'](https://www.aol.ca/articles/major-car-maker-recalls-32-152200000.html). BYD has recalled 32,009 Shark 6 pickup models in Australia because an incorrectly fitted spare wheel could detach. BYD UK said UK vehicles are not affected and future UK Shark deliveries will use the corrected component.
- 24 September 2026, autoexpress.co.uk: [Geely takes 'world's fastest EV charger' crown from BYD with new monster](https://www.autoexpress.co.uk/geely/370519/geely-launches-worlds-fastest-ev-charger-and-beats-byd-flash-charging-spark). Geely claims its new 2,250kW charging station is faster than BYD's 1,500kW Flash Charging system, which launched in the UK earlier in the year. The article reports that Geely used AI-based battery-temperature management to support faster charging.

- [BYD deep dive](https://www.omniscan.ai/benchmarks/uk-automotive-2026-09?entity=byd&view=deep-dive)
- [BYD PDF report](https://www.omniscan.ai/benchmarks/uk-automotive-2026-09/reports/byd.pdf)

### Vauxhall

**New Griffin and Astra activity shape Vauxhall’s September profile**

Vauxhall ranked 7th of 10 by average monthly share of coverage (7.3%) in the UK Car Brands benchmark for September 2026, with 161 mentions and a net tone of +34.

Vauxhall unveiled a simplified Griffin logo for its forthcoming STX concept and future production models, with Autocar among the outlets reporting the redesign. The brand placed seventh with 161 mentions, representing 7.3% of tracked-company mentions. Product launches and reviews led the subject mix with 59 mentions, followed by sales and registrations with 44, pricing and finance with 17, and the EV transition with 15. Fleet World reported a new manual Astra that reduced the range’s entry price to £26,495, while its Astra Electric review highlighted price parity across electrified variants. Separately, Fleet News covered Vauxhall research showing that half of UK councils still lacked on-street EV charging and that its Electric Streets of Britain campaign had recorded demand from more than 13,000 streets. Further reporting included the Frontera becoming Leasing.com’s most-enquired model in 2026 to date, alongside previews of the STX concept and the Astra GSE Line.

Key messages:

- Vauxhall accounted for 7.3% of tracked-company mentions and ranked #7 among 10 in September 2026.
- Coverage concentrated on Product Launches & Reviews and Sales & Registrations.
- 161 captured company mentions were recorded in September 2026.
- Simplified Griffin logo unveiled for 2027 — Autocar

Leading themes:

- Product Launches & Reviews: 36.6% of Vauxhall's coverage (theme index 1.09, net tone +41)
- Sales & Registrations: 27.3% of Vauxhall's coverage (theme index 1.57, net tone +48)
- Pricing, Incentives & Car Finance: 10.6% of Vauxhall's coverage (theme index 1.87, net tone +47)

Notable positive coverage:

- 1 September 2026, autocar.co.uk: [Vauxhall Corsa GSE tested: hot EV is a wolf in sheep's clothing](https://www.autocar.co.uk/car-review/vauxhall/corsa-gse). The Vauxhall Corsa GSE is reviewed as a restrained but high-performance electric hot hatch with 277bhp and a claimed range of up to 232 miles. The assessment is broadly positive, highlighting its performance, chassis upgrades and lower weight against Stellantis rivals.
- 1 September 2026, autoexpress.co.uk: [Vauxhall really surprised me with its new electric hot hatch, it's great!](https://www.autoexpress.co.uk/vauxhall/corsa/370340/new-vauxhall-corsa-gse-review-surprise-ev-hot-hatch-really-good). A review strongly praises the electric Vauxhall Corsa GSE hot hatch, judging it a substantial improvement over the Mokka GSE. It notes firm ride comfort and limited range as compromises.
- 8 September 2026, fleetworld.co.uk: [Road Test: Vauxhall Astra Electric](https://fleetworld.co.uk/road-test-vauxhall-astra-electric/). Vauxhall has introduced price parity across the electrified Astra range, with the Astra Electric starting at £29,995 before the £1,500 Electric Car Grant. The review considers the model a capable and competitively priced fleet EV despite an uninspiring drive.

Notable negative coverage:

- 10 September 2026, theguardian.com: [Vauxhall factory closure shows that capitalism is alive and well in Luton](https://www.theguardian.com/business/2026/sep/10/vauxhall-factory-closure-shows-that-capitalism-is-alive-and-well-in-luton). Letters discuss the consequences for workers and Luton after the closure of Vauxhall's local factory. Contributors focus on job losses, low-paid replacement work and proposals to repurpose the site.
- 4 September 2026, theguardian.com: ['Capitalism is dying': in Luton, these former car workers have a moral tale for our times | Aditya Chakrabortty](https://www.theguardian.com/commentisfree/2026/sep/04/capitalism-luton-car-workers-vauxhall-motors-labour-unions-reform). Former Vauxhall Luton workers describe the lasting economic and social consequences of Stellantis closing the profitable van plant in March 2025. The article reports that 30% of surveyed former workers remained unemployed a year later, while Ellesmere Port was retained.

- [Vauxhall deep dive](https://www.omniscan.ai/benchmarks/uk-automotive-2026-09?entity=vauxhall&view=deep-dive)
- [Vauxhall PDF report](https://www.omniscan.ai/benchmarks/uk-automotive-2026-09/reports/vauxhall.pdf)

### Toyota

**Land Cruiser reviews and fleet leadership shape Toyota’s September profile**

Toyota ranked 8th of 10 by average monthly share of coverage (7.0%) in the UK Car Brands benchmark for September 2026, with 154 mentions and a net tone of +41.

Toyota’s September coverage was led by independent reviews of the Land Cruiser and Yaris Cross, alongside Auto Express’s preview of a forthcoming RAV4 comparison test. Toyota recorded 154 mentions and a 7.0% share of tracked-company mentions, placing it eighth. Product launches and reviews dominated with 69 mentions, ahead of sales and registrations with 24, other subjects with 15, and plants, jobs and investment with 11. Land Cruiser assessments in City AM and Auto Express emphasised off-road capability while noting its price and practical compromises. Auto Express’s Yaris Cross review weighed hybrid economy against electric alternatives. Beyond product coverage, Toyota GB appointed Matt Docksey to lead its UK fleet operations, Toyota employees received five WorldSkills Medallions for Excellence, and the Land Cruiser featured in reporting on the competition for a potential UK Army vehicle contract.

Key messages:

- Toyota accounted for 7% of tracked-company mentions and ranked #8 among 10 in September 2026.
- Coverage concentrated on Product Launches & Reviews and Sales & Registrations.
- 154 captured company mentions were recorded in September 2026.
- Toyota Land Cruiser 2026 review — City AM

Leading themes:

- Product Launches & Reviews: 44.8% of Toyota's coverage (theme index 1.35, net tone +68)
- Sales & Registrations: 15.6% of Toyota's coverage (theme index 0.85, net tone +63)
- Other: 9.7% of Toyota's coverage (theme index 1.31, net tone +13)

Notable positive coverage:

- 1 September 2026, fleetnews.co.uk: [Lexus NX updates include increased electric range](https://www.fleetnews.co.uk/news/lexus-nx-updates-include-increased-electric-range). Lexus has detailed hybrid, technology and design updates for the NX SUV, including a longer electric-only range for the NX 450h+ plug-in hybrid. The updated model is due to arrive in the UK from spring 2027, with pricing yet to be announced.
- 1 September 2026, autocar.co.uk: [Lexus NX update brings PHEV range boost and cuts buttons](https://www.autocar.co.uk/car-news/new-cars/lexus-nx-update-brings-phev-range-boost-and-cuts-buttons). Lexus has updated the NX for the UK with a larger PHEV battery, more than 62 miles of electric range and revised hybrid technology. The model is due to arrive early next year, priced from just under £50,000.
- 1 September 2026, autoexpress.co.uk: [New Lexus NX update brings next-gen hybrid tech and a drive honed on the Nurburgring](https://www.autoexpress.co.uk/lexus/nx/370344/new-lexus-nx-update-brings-next-gen-hybrid-tech-and-dynamics-honed-nurburgring). Lexus has updated the NX hybrid and plug-in hybrid SUV with revised powertrains, a larger PHEV battery and faster charging. The article notes uncertainty over whether the front-wheel-drive version will return to the UK range.

Notable negative coverage:

- 10 September 2026, electrek.co: [Toyota recalls 8,521 electric C-HR SUVs Update](https://electrek.co/2026/09/10/toyota-recalls-8521-electric-c-hr-suvs-update/). Toyota is recalling 8,521 2026 electric C-HR vehicles in North America over battery-control software that could cause a loss of drive power. The report says the related C-HR+ is sold in the UK and that overseas vehicles may potentially be affected.
- 3 September 2026, autoexpress.co.uk: [Toyota's new hybrid SUV makes an EV look like a great idea](https://www.autoexpress.co.uk/toyota/yaris/355331/new-toyota-yaris-cross-facelift-review-hybrid-makes-good-case-evs). A review finds the updated Toyota Yaris Cross hybrid economical and pleasant to drive but relatively expensive against more practical electric alternatives. It notes that expensive public charging can still make the hybrid attractive for drivers without home charging.
- 28 September 2026, asia.nikkei.com: [Looming 'Made in EU' bill threatens Toyota and other Japanese EV makers](https://asia.nikkei.com/business/automobiles/electric-vehicles/looming-made-in-eu-bill-threatens-toyota-and-other-japanese-ev-makers). Proposed EU Industrial Accelerator Act rules could exclude EVs assembled outside the EU from subsidies and company-car tax breaks. The report identifies Toyota's UK plants and Nissan's Leaf production in northern England as potentially exposed because the UK is outside the EU.

- [Toyota deep dive](https://www.omniscan.ai/benchmarks/uk-automotive-2026-09?entity=toyota&view=deep-dive)
- [Toyota PDF report](https://www.omniscan.ai/benchmarks/uk-automotive-2026-09/reports/toyota.pdf)

### Tesla

**Tesla’s September profile spans sales strength and commercial expansion**

Tesla ranked 9th of 10 by average monthly share of coverage (5.6%) in the UK Car Brands benchmark for September 2026, with 123 mentions and a net tone of +23.

Carwow reported that the Model 3 was the UK’s best-selling electric car in August, with almost 1,300 registrations, while the Model Y placed second. Tesla recorded 123 mentions in September, ranking ninth with a 5.6% share of tracked-company mentions. Sales and registrations was the largest subject area with 49 mentions, followed by product launches and reviews with 30 and the EV transition and ZEV mandate with 20. Product coverage included comparisons in which City AM presented the Model Y as the more established choice against the XPeng G6, while What Car judged the Model 3 quicker, more composed and more efficient than the Mazda 6e. Commercial-vehicle developments centred on the European-specification Semi, planned UK and European availability in 2027, and an initial network of more than 100 megawatt-capable chargers across 21 European sites. Other reporting covered Tesla’s Longbridge used-car operation, a UK Model 3 reaching 250,000 miles on its original battery and motors, and the planned October reveal of the delayed second-generation Roadster.

Key messages:

- Tesla accounted for 5.6% of tracked-company mentions and ranked #9 among 10 in September 2026.
- Coverage concentrated on Sales & Registrations and Product Launches & Reviews.
- 123 captured company mentions were recorded in September 2026.
- Model 3 leads UK electric-car registrations — Carwow

Leading themes:

- Sales & Registrations: 39.8% of Tesla's coverage (theme index 2.36, net tone +27)
- Product Launches & Reviews: 24.4% of Tesla's coverage (theme index 0.71, net tone +23)
- EV Transition & ZEV Mandate: 16.3% of Tesla's coverage (theme index 2.34, net tone +25)

Notable positive coverage:

- 1 September 2026, cardealermagazine.co.uk: [VIDEO: We go behind the scenes of Tesla’s huge used car operation](https://cardealermagazine.co.uk/video-we-go-behind-the-scenes-of-teslas-huge-used-car-operation/326983). Tesla showcased its Longbridge, Birmingham used-car remarketing operation, which processes hundreds of vehicles for its UK Certified Pre-Owned scheme. The company says its growing UK used-car business is supported by more than 300,000 Teslas on British roads and dealer training initiatives.
- 5 September 2026, carwow.co.uk: [Why is everyone buying the Tesla Model 3?](https://www.carwow.co.uk/tesla/model-3-premium/news/11244/why-is-the-tesla-model-3-so-popular-opinion-jamie-edkins). The Tesla Model 3 was the UK's best-selling electric car in August 2026, with almost 1,300 registrations, while the Model Y was second. The article attributes demand to pricing, range, leasing offers, technology and Tesla's UK Supercharger network.
- 12 September 2026, ua.news: [Tesla Model 3 in the UK reaches 250,000 miles on its original battery](https://ua.news/en/avtosvit/tesla-model-3-u-velikii-britaniyi-podolala-250-tis-mil-na-originalnii-batareyi). A UK-based 2021 Tesla Model 3 taxi has reached 250,000 miles while retaining its original battery and motors. The report says the battery retains 84% of its original capacity and required minimal unscheduled maintenance.

Notable negative coverage:

- 29 September 2026, express.co.uk: [Britain’s biggest driving hypocrites revealed – and one car brand tops the table](https://www.express.co.uk/life-style/cars/2253033/britains-biggest-driving-hypocrites-revealed/amp). A UK survey of 2,008 motorists found 88% of Tesla drivers admitted behaviours they complain about in other drivers, the highest proportion of any brand. MG, BMW and Ford owners were also included in the survey results.
- 3 September 2026, brokernews.co.uk: [Used Tesla sales fall for third consecutive month](https://brokernews.co.uk/used-tesla-sales-fall-for-third-consecutive-month/). UK used Tesla sales fell for a third consecutive month in July, to 2,838 units from 4,411 in April. MarketCheck said the decline could represent either a summer slowdown or a more sustained drop in demand.
- 29 September 2026, finance.yahoo.com: [Tesla Q3 deliveries preview, as Roadster delayed](https://finance.yahoo.com/markets/stocks/article/tesla-q3-deliveries-preview-as-roadster-delayed-145514238.html). Tesla is expected to report lower year-on-year Q3 global deliveries, with JPMorgan also citing declining UK registrations alongside weakness in several European markets. The Roadster reveal has been delayed by two weeks because of expected severe weather.

- [Tesla deep dive](https://www.omniscan.ai/benchmarks/uk-automotive-2026-09?entity=tesla&view=deep-dive)
- [Tesla PDF report](https://www.omniscan.ai/benchmarks/uk-automotive-2026-09/reports/tesla.pdf)

### MG

**MG refreshes core models as product coverage leads September**

MG ranked 10th of 10 by average monthly share of coverage (4.8%) in the UK Car Brands benchmark for September 2026, with 107 mentions and a net tone of +58.

MG’s September coverage was led by upgrades to the MG3, ZS and HS, combining refined Hybrid+ systems and added equipment with higher UK prices. The brand ranked 10th with 107 mentions, representing 4.8% of tracked-company mentions. Product launches and reviews formed the largest subject area with 38 mentions, followed by sales and registrations with 35, while electrification and the ZEV mandate accounted for 13 and pricing, incentives and car finance for 11. Reviews examined the MG S9’s competitive pricing, space and electric range alongside criticism of its infotainment, ride and refinement. Separately, production of the new-generation MG4 reached 200,000 units, with a semi-solid-state MG4 Urban planned for the UK by the end of 2026. Registration coverage reported that MG represented 553 of 577 disclosed August pre-registrations, while noting that these were manufacturer pre-registrations rather than retail sales.

Key messages:

- MG accounted for 4.8% of tracked-company mentions and ranked #10 among 10 in September 2026.
- Coverage concentrated on Product Launches & Reviews and Sales & Registrations.
- 107 captured company mentions were recorded in September 2026.
- MG3, ZS and HS technology and hybrid upgrades — Fleet World

Leading themes:

- Product Launches & Reviews: 35.5% of MG's coverage (theme index 1.05, net tone +50)
- Sales & Registrations: 32.7% of MG's coverage (theme index 1.88, net tone +66)
- EV Transition & ZEV Mandate: 12.1% of MG's coverage (theme index 1.68, net tone +62)

Notable positive coverage:

- 28 September 2026, fleetworld.co.uk: [MG line-up upgraded with smarter tech and refined hybrids](https://fleetworld.co.uk/mg-line-up-upgraded-with-smarter-tech-and-refined-hybrids/). MG Motor UK has upgraded the MG3, ZS and HS ranges with refined Hybrid+ systems, added equipment and revised cabin trim. The updates are accompanied by moderate UK price increases, with the MG3 Hybrid+ now starting at £19,995.
- 28 September 2026, fleetnews.co.uk: [MG updates pricing and spec for 3, ZS and HS models](https://www.fleetnews.co.uk/news/mg-updates-pricing-and-spec-for-3-zs-and-hs-models). MG Motor UK has upgraded equipment, upholstery and Hybrid+ refinement across its MG 3, ZS and HS ranges. UK on-the-road prices range from £17,995 for the MG 3 SE petrol to £35,995 for the HS Trophy Plug-in Hybrid.
- 28 September 2026, autoevolution.com: [MG's UK-Market MG3, ZS, and HS Get More Standard Equipment, Smoother Powertrains, and Pricier](https://www.autoevolution.com/news/mg-s-uk-market-mg3-zs-and-hs-get-more-standard-equipment-smoother-powertrains-and-pricier-276237.html). MG Motor UK has updated the MG3, ZS and HS with revised Hybrid+ hardware, added equipment and higher prices. The HS plug-in hybrid is positioned for company-car buyers through its 7% Benefit-in-Kind band and quoted electric range.

- [MG deep dive](https://www.omniscan.ai/benchmarks/uk-automotive-2026-09?entity=mg&view=deep-dive)
- [MG PDF report](https://www.omniscan.ai/benchmarks/uk-automotive-2026-09/reports/mg.pdf)

## Methodology

- **Share of coverage**: an organisation's mentions divided by all mentions of the organisations tracked in the same sector that month, in UK earned media. It is the central measure of media visibility in Omniscan benchmarks. "Average monthly share" is the mean of the monthly shares across the reporting period.
- **Mention**: one article that covers an organisation, classified as positive, neutral or negative in tone. Articles are deduplicated, and an organisation's own websites and passing sponsorship name-checks are excluded, so only earned media counts.
- **Net tone**: positive mentions minus negative mentions, as a percentage of all mentions (range −100 to +100).
- **Themes**: every article is assigned to one of the sector's editorial themes. A theme index above 1 means the organisation is covered on that theme more than its peers are; below 1 means less.
- **Calculation**: every figure is computed directly from the classified articles; narrative summaries are checked against those figures.
- **Sources**: UK national and international, trade and specialist, regional and local, and aggregator and syndication earned media.

## Other UK Car Brands editions

- [UK automotive media reputation tracker – 2026 year to date](https://www.omniscan.ai/benchmarks/uk-automotive-2026-ytd.md)
- [UK automotive media reputation tracker – H1 2026](https://www.omniscan.ai/benchmarks/uk-automotive-2026-h1.md)
- [UK automotive media reputation tracker – July 2026](https://www.omniscan.ai/benchmarks/uk-automotive-2026-07.md)
- [UK automotive media reputation tracker – August 2026](https://www.omniscan.ai/benchmarks/uk-automotive-2026-08.md)
- [All Omniscan media benchmarks](https://www.omniscan.ai/benchmarks.md)

## How to cite

Omniscan, "UK automotive media reputation tracker", September 2026 (1 September 2026–30 September 2026), published 4 October 2026. https://www.omniscan.ai/benchmarks/uk-automotive-2026-09