---
title: UK energy suppliers media reputation tracker – September 2026
canonical_url: https://www.omniscan.ai/benchmarks/uk-energy-suppliers-2026-09
type: dataset
publisher: Omniscan
sector: UK Energy Suppliers
period: September 2026
coverage_start: '2026-09-01'
coverage_end: '2026-09-30'
date_published: '2026-10-04'
last_updated: '2026-10-04'
organisations: 10
articles_analysed: 1044
mentions: 515
data_download: https://www.omniscan.ai/benchmarks/uk-energy-suppliers-2026-09/data.json
summary: British Gas / Centrica had the highest average monthly share of coverage
  (21.2%) among 10 suppliers in UK earned media from 1 September 2026 to 30 September
  2026, ahead of Octopus Energy (19.6%) and EDF (19.0%).
---

# UK energy suppliers media reputation tracker: September 2026 (1 September 2026–30 September 2026)

> British Gas / Centrica had the highest average monthly share of coverage (21.2%) among 10 suppliers in UK earned media from 1 September 2026 to 30 September 2026, ahead of Octopus Energy (19.6%) and EDF (19.0%). Octopus Energy had the most favourable net tone (+51). Omniscan analysed 1,044 articles containing 515 mentions of the suppliers tracked.

Interactive version: https://www.omniscan.ai/benchmarks/uk-energy-suppliers-2026-09

## UK Energy Suppliers ranking by share of coverage, September 2026

| Rank | Organisation | Average monthly share of coverage | Mentions | Positive | Neutral | Negative | Net tone |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | British Gas / Centrica | 21.2% | 109 | 33% | 65% | 2% | +31 |
| 2 | Octopus Energy | 19.6% | 101 | 52% | 47% | 1% | +51 |
| 3 | EDF | 19.0% | 98 | 17% | 77% | 6% | +11 |
| 4 | E.ON Next | 14.8% | 76 | 39% | 58% | 3% | +37 |
| 5 | ScottishPower | 8.5% | 44 | 55% | 36% | 9% | +45 |
| 6 | OVO | 5.8% | 30 | 10% | 80% | 10% | 0 |
| 7 | Utilita | 4.3% | 22 | 4% | 73% | 23% | −18 |
| 8 | So Energy | 3.5% | 18 | 17% | 78% | 5% | +11 |
| 9 | Good Energy | 1.9% | 10 | 50% | 50% | 0% | +50 |
| 10 | Ecotricity | 1.4% | 7 | 43% | 57% | 0% | +43 |

## Suppliers in detail

### British Gas / Centrica

**Energy support and household costs define British Gas coverage**

British Gas / Centrica ranked 1st of 10 by average monthly share of coverage (21.2%) in the UK Energy Suppliers benchmark for September 2026, with 109 mentions and a net tone of +31.

Wales Online reported that the British Gas Energy Trust would reopen applications in October for energy-debt grants of up to £1,700 for eligible households, including support for some non-customers. British Gas ranked first with 109 mentions, representing 21.2% of tracked-company mentions. The subject mix was led by vulnerable customers, debt and fuel poverty with 35 mentions, closely followed by pricing, tariffs and the price cap with 33; renewables, generation and net zero accounted for 10. British Gas also said customers could save about £106 annually by paying through fixed monthly Direct Debit, while its standby-appliance research underpinned further household-saving stories. Birmingham Mail reported Centrica chief executive Chris O’Shea’s warning about winter fuel security and the group’s readiness to invest £2 billion in redeveloping the Rough storage facility, subject to an appropriate regulatory framework. This is Money also covered a duplicate £3,483 boiler payment, which British Gas refunded after 58 days alongside £300 in goodwill compensation.

Key messages:

- British Gas accounted for 21.2% of tracked-company mentions and ranked #1 among 10 in September 2026.
- Coverage concentrated on Vulnerable Customers, Debt & Fuel Poverty and Pricing, Tariffs & the Price Cap.
- 109 captured company mentions were recorded in September 2026.
- Energy Support Grants of up to £1,700 reopening — Wales Online

Leading themes:

- Vulnerable Customers, Debt & Fuel Poverty: 32.1% of British Gas / Centrica's coverage (theme index 2.29, net tone +37)
- Pricing, Tariffs & the Price Cap: 30.3% of British Gas / Centrica's coverage (theme index 0.98, net tone +12)
- Renewables, Generation & Net Zero: 9.2% of British Gas / Centrica's coverage (theme index 0.64, net tone +50)

Notable positive coverage:

- 15 September 2026, uk.advfn.com: [Centrica, X-energy Advance Nuclear Plans as UK Regulators to Begin Design Review for Xe-100](https://uk.advfn.com/stock-market/share-news/Centrica-X-energy-Advance-Nuclear-Plans-as-UK-Reg/99309315). Centrica and X-energy said the Xe-100 small modular reactor has entered the UK Generic Design Assessment process. The partners aim to develop up to 6GW of UK nuclear capacity, beginning with a potential project at Hartlepool.
- 22 September 2026, birminghammail.co.uk: [British Gas and Octopus handing customers £150 bonus](https://www.birminghammail.co.uk/news/cost-of-living/british-gas-octopus-handing-customers-34652596). British Gas and Octopus customers who qualify for the Warm Home Discount will receive a £150 bill reduction for winter 2026/27. The article details British Gas's timetable and how credits or prepayment vouchers will be applied.
- 25 September 2026, aol.ca: [British Gas customers get £1,700 paid into accounts from Thursday](https://www.aol.ca/articles/british-gas-customers-1-700-112000000.html). British Gas Energy Trust is reopening its Energy Support Grant, offering eligible households up to £1,700 in bill-credit support for energy debt. The scheme is available primarily to British Gas customers, with some customers of other suppliers eligible after exhausting their own supplier support funds.

Notable negative coverage:

- 30 September 2026, thisismoney.co.uk: [British Gas took £3483 from me when I'd already paid](https://www.thisismoney.co.uk/money/bills/article-16169959/British-Gas-took-3-483-account-new-boiler-Id-paid-SALLY-SORTS-IT.html). British Gas took a duplicate £3,483 boiler payment from a customer's account and the refund took 58 days to resolve. The supplier refunded the money and offered £300 goodwill compensation; it also resolved a separate final-bill credit-balance case.

- [British Gas / Centrica deep dive](https://www.omniscan.ai/benchmarks/uk-energy-suppliers-2026-09?entity=britishgas&view=deep-dive)
- [British Gas / Centrica PDF report](https://www.omniscan.ai/benchmarks/uk-energy-suppliers-2026-09/reports/britishgas.pdf)

### Octopus Energy

**Octopus balances solar expansion with household energy stories**

Octopus Energy ranked 2nd of 10 by average monthly share of coverage (19.6%) in the UK Energy Suppliers benchmark for September 2026, with 101 mentions and a net tone of +51.

Octopus Energy’s September coverage included the rollout of £450 plug-in solar kits, its smart-tariff savings claim and the acquisition of three Irish solar farms totalling 43MW. It ranked second with 101 mentions, representing 19.6% of tracked-company mentions. Smart meters, heat pumps and home technology was the largest subject area with 27 mentions, followed by pricing, tariffs and the price cap with 22, and renewables, generation and net zero with 15. Greg Jackson argued for locating data centres near Scottish wind generation, while the Younity joint venture promoted £30 million in government funding for community clean-energy projects. Consumer stories covered potential Direct Debit savings, off-peak appliance use and Octopus’s claim that smart-tariff customers had saved more than £1 billion. Wider reporting included Octopus among suppliers participating in the £150 Warm Home Discount, while Energy Live News covered GMB’s request for union recognition.

Key messages:

- Octopus Energy accounted for 19.6% of tracked-company mentions and ranked #2 among 10 in September 2026.
- Coverage concentrated on Smart Meters, Heat Pumps & Home Tech and Pricing, Tariffs & the Price Cap.
- 101 captured company mentions were recorded in September 2026.
- Plug-in solar kit rollout following regulatory changes — Solar Power Portal.

Leading themes:

- Smart Meters, Heat Pumps & Home Tech: 26.7% of Octopus Energy's coverage (theme index 4.1, net tone +67)
- Pricing, Tariffs & the Price Cap: 21.8% of Octopus Energy's coverage (theme index 0.66, net tone +41)
- Renewables, Generation & Net Zero: 14.9% of Octopus Energy's coverage (theme index 1.16, net tone +73)

Notable positive coverage:

- 1 September 2026, independent.co.uk: [The One-Stop Shop: How Octopus simplified the EV transition](https://www.independent.co.uk/life-style/octopus-energy-ev-electric-cars-electric-vehicles-b3038126.html). The article presents Octopus Energy as a one-stop provider for EV leasing, home charging, smart tariffs and public charging. It highlights claimed savings from Intelligent Octopus Go and other Octopus EV products.
- 1 September 2026, bloomberg.com: [Octopus Energy Buys Danish Algo Trader in Power Markets Push](https://www.bloomberg.com/news/articles/2026-09-01/octopus-energy-buys-danish-algo-trader-in-power-markets-push). Octopus Energy has acquired Denmark's BD Energy to expand its power-trading capabilities. BD Energy will join Octopus's trading arm with access to capital to increase trading volumes and enter new markets.
- 1 September 2026, birminghammail.co.uk: [Octopus Energy issues 'remarkable' announcement to 11 million households](https://www.birminghammail.co.uk/news/cost-of-living/octopus-energy-issues-remarkable-announcement-34548009). Octopus Energy has acquired Danish automated power-trading startup BD Energy and will incorporate it into Octopus Energy Trading. The deal is intended to expand Octopus's short-term power-market trading and flexibility capabilities internationally.

Notable negative coverage:

- 11 September 2026, energylivenews.com: [Octopus CEO 'doesn't believe unions are needed' - GMB disagree](https://www.energylivenews.com/2026/09/11/octopus-ceo-doesnt-believe-unions-are-needed-gmb-disagree/). GMB has asked Octopus Energy to voluntarily recognise it for collective bargaining on pay, terms and conditions, saying it has hundreds of members at the supplier. The union may apply to the Central Arbitration Committee if Octopus does not agree, amid Greg Jackson's reported view that unions are unnecessary.

- [Octopus Energy deep dive](https://www.omniscan.ai/benchmarks/uk-energy-suppliers-2026-09?entity=octopusenergy&view=deep-dive)
- [Octopus Energy PDF report](https://www.omniscan.ai/benchmarks/uk-energy-suppliers-2026-09/reports/octopusenergy.pdf)

### EDF

**So Energy talks and Flextras define EDF’s September profile**

EDF ranked 3rd of 10 by average monthly share of coverage (19.0%) in the UK Energy Suppliers benchmark for September 2026, with 98 mentions and a net tone of +11.

Reuters reported that EDF was in talks to acquire So Energy, potentially adding about 300,000 customers to its UK base of roughly five million. Independent coverage also detailed the Flextras loyalty scheme, offering eligible smart-meter customers up to 25 hours of free electricity each month for shifting consumption away from weekday evening peaks. The Guardian reported EDF Energy chief Simone Rossi’s support for new North Sea oil and gas projects alongside his case for electrification, while reNEWS covered the installation of all 20 turbines at EDF’s 102MW Stranoch wind farm. EDF recorded 98 mentions and ranked third with a 19.0% share of tracked-company mentions. Pricing, tariffs and the price cap led the subject mix with 48 mentions, followed by renewables, generation and net zero with 16, support for vulnerable customers with 14, and corporate and deal coverage with 11. Express also reported EDF’s participation alongside other suppliers in the £150 Warm Home Discount for eligible households.

Key messages:

- EDF accounted for 19% of tracked-company mentions and ranked #3 among 10 in September 2026.
- Coverage concentrated on Pricing, Tariffs & the Price Cap and Renewables, Generation & Net Zero.
- 98 captured company mentions were recorded in September 2026.
- So Energy acquisition talks — Reuters

Leading themes:

- Pricing, Tariffs & the Price Cap: 49.0% of EDF's coverage (theme index 1.84, net tone +6)
- Renewables, Generation & Net Zero: 16.3% of EDF's coverage (theme index 1.31, net tone +13)
- Vulnerable Customers, Debt & Fuel Poverty: 14.3% of EDF's coverage (theme index 0.76, net tone +7)

Notable positive coverage:

- 1 September 2026, theenergyst.com: [EDF and Trinasolar ISBU sign two long term battery optimisation agreements](https://theenergyst.com/edf-and-trinasolar-isbu-sign-two-long-term-battery-optimisation-agreements/). EDF has signed long-term agreements to optimise two Trinasolar grid-scale battery projects in England and Scotland through its Powershift platform. The projects are intended to provide system flexibility and support integration of low-carbon generation.
- 4 September 2026, solarpowerportal.co.uk: [EDF signs UK BESS battery optimisation agreement with Trinasolar](https://www.solarpowerportal.co.uk/energy-storage/edf-signs-battery-optimisation-agreement-with-trinasolar-for-179-8mwh-of-uk-bess). EDF will optimise two UK battery-storage projects for Trinasolar using its Powershift digital trading platform. The assets are intended to store power at lower-demand periods and release it when demand rises, supporting grid flexibility.
- 8 September 2026, walesonline.co.uk: [EDF customers can get hours of free electricity with date set](https://www.walesonline.co.uk/news/cost-of-living/edf-customers-can-hours-free-34583488). EDF has launched Flextras, a loyalty programme offering eligible smart-meter customers free weekend electricity for reducing weekday peak consumption. Customers can earn up to 25 free electricity hours monthly through its Weekend Saver scheme.

- [EDF deep dive](https://www.omniscan.ai/benchmarks/uk-energy-suppliers-2026-09?entity=edf&view=deep-dive)
- [EDF PDF report](https://www.omniscan.ai/benchmarks/uk-energy-suppliers-2026-09/reports/edf.pdf)

### E.ON Next

**Tariff cuts led E.ON Next’s September profile**

E.ON Next ranked 4th of 10 by average monthly share of coverage (14.8%) in the UK Energy Suppliers benchmark for September 2026, with 76 mentions and a net tone of +37.

Coverage led with E.ON Next reducing two 24-month fixed tariffs below the October price-cap benchmark, including a smart-meter time-of-use offer. The supplier recorded 76 mentions and a 14.8% share of tracked-company mentions, placing fourth in September. Pricing, tariffs and the price cap formed the largest subject area with 32 mentions, followed by smart meters, heat pumps and home technology with 15, customer service, complaints and billing with 10, and vulnerable customers, debt and fuel poverty with eight. Other pricing coverage included a reduction in the Drive Smart overnight EV charging rate to 6.9p per kWh. Technology stories included the FlatSave shared-solar and battery scheme for flats and social housing, alongside E.ON’s investment in Amber Electric, whose technology supports E.ON Next’s Next Optimise battery tariff. The wider company agenda also included the competition inquiry into E.ON’s proposed acquisition of OVO Energy and E.ON Next’s Bob the Builder campaign promoting training in low-carbon home technologies.

Key messages:

- E.ON Next accounted for 14.8% of tracked-company mentions and ranked #4 among 10 in September 2026.
- Coverage concentrated on Pricing, Tariffs & the Price Cap and Smart Meters, Heat Pumps & Home Tech.
- 76 captured company mentions were recorded in September 2026.
- E.ON Next’s reduced 24-month fixed tariffs — This Is Money

Leading themes:

- Pricing, Tariffs & the Price Cap: 42.1% of E.ON Next's coverage (theme index 1.46, net tone +22)
- Smart Meters, Heat Pumps & Home Tech: 19.7% of E.ON Next's coverage (theme index 2.22, net tone +67)
- Customer Service, Complaints & Billing: 13.2% of E.ON Next's coverage (theme index 2.31, net tone +100)

Notable positive coverage:

- 8 September 2026, theenergyst.com: [E.ON and Allume unlocking the triple benefits of solar, battery and flexibility for social housing](https://theenergyst.com/e-on-and-allume-unlocking-the-triple-benefits-of-solar-battery-and-flexibility-for-social-housing/). E.ON Next and Allume's FlatSave combines shared solar, communal batteries and flexibility payments for residents in flats and social housing. E.ON Next customers could receive up to £160 annually for battery flexibility, alongside projected bill savings.
- 8 September 2026, solarpowerportal.co.uk: [E.ON Next and Allume launch UK shared solar initiative](https://www.solarpowerportal.co.uk/residential-solar/e-on-next-and-allume-launch-uk-shared-solar-initiative). E.ON Next and Allume have launched FlatSave, a shared-solar and battery scheme for flats and social housing. The UK-first project offers free solar electricity and potential flexibility payments of up to £160 a year for E.ON Next customers.
- 16 September 2026, lbbonline.com: [Bob the Builder Is Back and Building Green Energy Skills with E.ON Next](https://lbbonline.com/news/eon-next-bob-the-builder-campaign). E.ON Next's Bob the Builder campaign promotes training for solar, home batteries, EV charging and low-carbon heating to support the UK energy transition. E.ON says its Net Zero Training Academy supports around 800 people annually and cites home-battery savings from a Coventry project.

- [E.ON Next deep dive](https://www.omniscan.ai/benchmarks/uk-energy-suppliers-2026-09?entity=eonnext&view=deep-dive)
- [E.ON Next PDF report](https://www.omniscan.ai/benchmarks/uk-energy-suppliers-2026-09/reports/eonnext.pdf)

### ScottishPower

**Offshore wind projects anchor ScottishPower’s September profile**

ScottishPower ranked 5th of 10 by average monthly share of coverage (8.5%) in the UK Energy Suppliers benchmark for September 2026, with 44 mentions and a net tone of +45.

ScottishPower Renewables awarded Vroon Offshore Services a contract worth more than £7 million to support construction of the East Anglia Two and Three offshore wind farms. ScottishPower ranked fifth with 44 mentions and an 8.5% share of tracked-company mentions. Renewables, generation and net zero dominated its subject mix with 19 mentions, ahead of vulnerable customers, debt and fuel poverty with seven, pricing and tariffs with six, and home technology with three. Further renewables coverage reported 99.9% reuse and recycling during decommissioning of the original Hagshaw Hill wind farm, whose repowered capacity is 80MW. Chief executive Keith Anderson also called for stable long-term policy on youth employment and skills, citing 465 early-career recruits and a £24 billion grid and clean-power investment programme. Consumer-facing stories included an £85 switching incentive for eligible Blue Light Card members and strong interest in ScottishPower’s EV smart-charging services and tariffs.

Key messages:

- ScottishPower accounted for 8.5% of tracked-company mentions and ranked #5 among 10 in September 2026.
- Coverage concentrated on Renewables, Generation & Net Zero and Vulnerable Customers, Debt & Fuel Poverty.
- 44 captured company mentions were recorded in September 2026.
- East Anglia Two and Three emergency-response vessel contract — reNEWS

Leading themes:

- Renewables, Generation & Net Zero: 43.2% of ScottishPower's coverage (theme index 4.15, net tone +63)
- Vulnerable Customers, Debt & Fuel Poverty: 15.9% of ScottishPower's coverage (theme index 0.88, net tone +14)
- Pricing, Tariffs & the Price Cap: 13.6% of ScottishPower's coverage (theme index 0.42, net tone +50)

Notable positive coverage:

- 1 September 2026, newcivilengineer.com: [‘UK first’ sees decommissioning of ScottishPower wind farm demonstrate turbine circularity](https://www.newcivilengineer.com/latest/uk-first-sees-decommissioning-of-scottishpower-wind-farm-demonstrate-turbine-circularity-01-09-2026/). ScottishPower Renewables' Hagshaw Hill repowering project achieved 79.5% recycling and 20.4% reuse or component retention from the former wind farm. The site has been repowered from 15.6MW across 26 turbines to 80MW using 14 new turbines.
- 10 September 2026, renews.biz: [VOS secures ScottishPower renewables charter | Offshore Wind](https://www.renews.biz/offshore-wind/vos-secures-scottishpower-renewables-charter/). ScottishPower Renewables has awarded Vroon Offshore Services a more than £7 million emergency-response vessel charter for construction of its East Anglia 2 and 3 offshore wind farms. The projects are expected to generate enough electricity for more than two million homes.
- 14 September 2026, renews.biz: [ScottishPower urges action on youth jobs | Other News](https://www.renews.biz/other-news/scottishpower-urges-action-on-youth-jobs/). ScottishPower chief executive Keith Anderson called for stable long-term policy to help businesses create youth employment and skills opportunities. The company says it recruited 465 early-career workers and plans to expand its workforce as part of a £24bn grid and clean-power investment programme.

Notable negative coverage:

- 21 September 2026, heraldscotland.com: [Fire destroys turbine at UK's largest onshore windfarm as safety cordon set up](https://www.heraldscotland.com/news/26568234.turbine-destroyed-fire-whitelee-windfarm-near-glasgow/). A turbine fire at ScottishPower-operated Whitelee Windfarm has put one turbine out of service, with a safety cordon established while the incident is investigated. The remainder of the windfarm continues operating normally.

- [ScottishPower deep dive](https://www.omniscan.ai/benchmarks/uk-energy-suppliers-2026-09?entity=scottishpower&view=deep-dive)
- [ScottishPower PDF report](https://www.omniscan.ai/benchmarks/uk-energy-suppliers-2026-09/reports/scottishpower.pdf)

### OVO

**OVO scrutiny spans billing failures, leadership and E.ON deal**

OVO ranked 6th of 10 by average monthly share of coverage (5.8%) in the UK Energy Suppliers benchmark for September 2026, with 30 mentions and a net tone of 0.

Reporting examined two customer-service cases: OVO suspended erroneous debt demands against an autistic man after newspaper intervention, while another customer alleged that account-transfer failures contributed to serious financial hardship. Energy Digital also reported OVO chief commercial officer Mat Moakes’s case for promoting net-zero technologies through consumer benefits rather than moral obligation. OVO ranked sixth, with 30 mentions and 5.8% of tracked-company mentions. Pricing and the price cap led the subject mix with nine mentions, followed by corporate and acquisition coverage with nine, vulnerable customers and energy debt with seven, and customer service and billing with three. The Competition and Markets Authority’s phase-one investigation into E.ON’s proposed acquisition of OVO featured prominently, with the combined supplier expected to serve almost 10 million customers if approved. Other articles named OVO customers in reporting on the October price-cap increase, fixed-deal comparisons and access to British Gas Energy Trust grants. Separate sector reporting cited OVO’s forecast of a £2,041 January price cap, but did not centre on a development at the company.

Key messages:

- OVO accounted for 5.8% of tracked-company mentions and ranked #6 among 10 in September 2026.
- Coverage concentrated on Pricing, Tariffs & the Price Cap and Corporate, Financial Results & M&A.
- 30 captured company mentions were recorded in September 2026.
- Birmingham Mail: OVO suspended debt demands against an autistic man after newspaper intervention.

Leading themes:

- Pricing, Tariffs & the Price Cap: 30.0% of OVO's coverage (theme index 0.97, net tone +11)
- Corporate, Financial Results & M&A: 30.0% of OVO's coverage (theme index 2.8, net tone 0)
- Vulnerable Customers, Debt & Fuel Poverty: 23.3% of OVO's coverage (theme index 1.33, net tone +14)

Notable negative coverage:

- 6 September 2026, birminghammail.co.uk: [Autistic man racked with fear over OVO Energy bailiffs breaking into flat](https://www.birminghammail.co.uk/news/cost-of-living/autistic-man-racked-fear-over-34559469). An autistic man reportedly received years of erroneous OVO Energy debt demands despite not holding an account or having an OVO meter. Following newspaper intervention, OVO suspended the demands and issued a deadlock letter for an Energy Ombudsman complaint.
- 1 September 2026, bristolpost.co.uk: [Bristol energy firm's failure 'derailed' woman's life forcing her onto benefits](https://www.bristolpost.co.uk/news/bristol-news/bristol-energy-firms-failure-derailed-11124915). A Bristol customer says OVO took four months to transfer an electricity account into her name, allegedly creating duplicate accounts and contributing to lost employment and financial hardship. The article also cites previous OVO redress and compensation cases and reports an ACORN protest.

- [OVO deep dive](https://www.omniscan.ai/benchmarks/uk-energy-suppliers-2026-09?entity=ovo&view=deep-dive)
- [OVO PDF report](https://www.omniscan.ai/benchmarks/uk-energy-suppliers-2026-09/reports/ovo.pdf)

### Utilita

**Appliance costs and winter heating define Utilita’s September profile**

Utilita ranked 7th of 10 by average monthly share of coverage (4.3%) in the UK Energy Suppliers benchmark for September 2026, with 22 mentions and a net tone of −18.

Utilita’s independently reported coverage centred on its Power Price List, with Express articles detailing the estimated costs of using hairdryers, vacuum cleaners and irons under Ofgem’s price cap. Examiner Live also reported Utilita’s warning that portable electric heaters could cost about £3 a day, compared with around 90p for gas central heating. Utilita recorded 22 mentions, representing 4.3% of tracked-company mentions and placing it seventh among the measured suppliers. Customer service, complaints and billing was the largest subject area with 10 mentions, followed by pricing and tariffs with four, vulnerable customers and fuel poverty with three, and other subjects with three. Wider reporting on Citizens Advice ratings placed Utilita near the bottom overall, although the supplier highlighted its call-wait and correspondence performance and challenged aspects of the methodology. Contributed copy from NEN Press also announced that Utilita Energy Hubs would collect football boots for refurbishment and redistribution through National Football Rebooted Day.

Key messages:

- Utilita accounted for 4.3% of tracked-company mentions and ranked #7 among 10 in September 2026.
- Coverage concentrated on Customer Service, Complaints & Billing and Pricing, Tariffs & the Price Cap.
- 22 captured company mentions were recorded in September 2026.
- Power Price List estimates for hairdryer use — Express

Leading themes:

- Customer Service, Complaints & Billing: 45.5% of Utilita's coverage (theme index 8.96, net tone −40)
- Pricing, Tariffs & the Price Cap: 18.2% of Utilita's coverage (theme index 0.58, net tone 0)
- Other: 13.6% of Utilita's coverage (theme index 6.11, net tone +33)

Notable positive coverage:

- 25 September 2026, nen.press: [Football legends join Utilita Energy Hubs for National Football Rebooted Day 2026](https://nen.press/tag/national-football-rebooted-day-2026/). Utilita Energy Hubs will host National Football Rebooted Day on 3 October 2026, collecting pre-owned football boots for refurbishment and redistribution. The initiative is presented as part of Utilita’s community-support activity through its Energy Hub network.

- [Utilita deep dive](https://www.omniscan.ai/benchmarks/uk-energy-suppliers-2026-09?entity=utilita&view=deep-dive)
- [Utilita PDF report](https://www.omniscan.ai/benchmarks/uk-energy-suppliers-2026-09/reports/utilita.pdf)

### So Energy

**EDF acquisition talks define So Energy’s September coverage**

So Energy ranked 8th of 10 by average monthly share of coverage (3.5%) in the UK Energy Suppliers benchmark for September 2026, with 18 mentions and a net tone of +11.

The Business Post reported that EDF Energy was among at least two bidders for ESB-owned So Energy and its approximately 300,000 household electricity customers. So Energy placed eighth with 18 mentions, representing 3.5% of tracked-company mentions in September. Corporate, financial results and M&A dominated the subject mix with 10 mentions, alongside extensive independent reporting of the prospective sale. Reuters reported the talks, while Sky News said ESB was evaluating divestment options and Newswav noted that no agreement had been reached. Energy Live News reported So Energy’s assurance that customer supply and support remained unaffected during the process. The subject breakdown also recorded three mentions each concerning vulnerable customers and renewables, plus one pricing mention, although the available articles addressed wider sector issues rather than developments at So Energy.

Key messages:

- So Energy accounted for 3.5% of tracked-company mentions and ranked #8 among 10 in September 2026.
- Coverage concentrated on Corporate, Financial Results & M&A and Vulnerable Customers, Debt & Fuel Poverty.
- 18 captured company mentions were recorded in September 2026.
- Reported talks over So Energy’s sale, with EDF among at least two bidders — The Business Post

Leading themes:

- Corporate, Financial Results & M&A: 55.6% of So Energy's coverage (theme index 5.41, net tone 0)
- Renewables, Generation & Net Zero: 16.7% of So Energy's coverage (theme index 1.27, net tone +67)
- Vulnerable Customers, Debt & Fuel Poverty: 16.7% of So Energy's coverage (theme index 0.93, net tone 0)

Notable positive coverage:

- 2 September 2026, renews.biz: [ESB reaches FID on Chleansaid | Onshore Wind](https://www.renews.biz/onshore-wind/esb-reaches-fid-on-chleansaid/). ESB has taken final investment decision on its 96MW Chleansaid onshore wind farm in the Scottish Highlands, with operation targeted for 2028. The project is ESB's first wholly developed Scottish onshore wind scheme.

- [So Energy deep dive](https://www.omniscan.ai/benchmarks/uk-energy-suppliers-2026-09?entity=soenergy&view=deep-dive)
- [So Energy PDF report](https://www.omniscan.ai/benchmarks/uk-energy-suppliers-2026-09/reports/soenergy.pdf)

### Good Energy

**Good Energy leads renewable matching and advances service technology**

Good Energy ranked 9th of 10 by average monthly share of coverage (1.9%) in the UK Energy Suppliers benchmark for September 2026, with 10 mentions and a net tone of +50.

The Energyst reported that Good Energy led the Clean Power Index, matching 87% of customer consumption with renewable generation in the same half-hour. Energy Digital reported that its deployment of Kraken improved customer-service efficiency, billing performance and tariff deployment, alongside a trial of AI-assisted email handling and expanded flexibility tariffs. Separately, Good Energy’s head of policy argued in a contributed LBC opinion piece for tax-funded policy costs, gas price-setting reform and lower clean-energy financing costs. Good Energy ranked ninth with 10 mentions and a 1.9% share of tracked-company mentions. The subject mix was led by vulnerable customers, debt and fuel poverty with three mentions, followed by pricing and policy with two each, while customer service accounted for one. Wider sector articles cited Good Energy’s EV tariffs when reporting prospective savings from lower VAT on domestic electricity charging, while other contextual coverage addressed the Warm Home Discount and supplier service standards.

Key messages:

- Good Energy accounted for 1.9% of tracked-company mentions and ranked #9 among 10 in September 2026.
- Coverage concentrated on Vulnerable Customers, Debt & Fuel Poverty and Pricing, Tariffs & the Price Cap.
- 10 captured company mentions were recorded in September 2026.
- Good Energy tops renewable matching rankings — theenergyst

Leading themes:

- Vulnerable Customers, Debt & Fuel Poverty: 30.0% of Good Energy's coverage (theme index 1.7, net tone 0)
- Policy & Regulation (Ofgem / DESNZ): 20.0% of Good Energy's coverage (theme index 6.73, net tone +50)
- Pricing, Tariffs & the Price Cap: 20.0% of Good Energy's coverage (theme index 0.64, net tone +50)

Notable positive coverage:

- 2 September 2026, theenergyst.com: [Good Energy tops renewable matching rankings as scrutiny grows over '100% renewable' claims](https://theenergyst.com/good-energy-tops-renewable-matching-rankings-as-scrutiny-grows-over-100-renewable-claims/). Matched's Clean Power Index ranks household suppliers by the proportion of customers' consumption matched with renewable generation in the same half-hour. Good Energy leads at 87%, while the report calls on Ofgem to require hourly evidence for renewable-tariff claims.
- 18 September 2026, energydigital.com: [How Kraken's AI Technology is Revolutionising Good Energy](https://energydigital.com/news/how-krakens-ai-technology-is-revolutionising-good-energy). Good Energy reports that deploying Octopus Energy's Kraken platform improved customer-service efficiency, billing performance and tariff deployment. The supplier also trialled Kraken's AI email-assistance tool and expanded capabilities for heat-pump, EV and storage-flexibility tariffs.

- [Good Energy deep dive](https://www.omniscan.ai/benchmarks/uk-energy-suppliers-2026-09?entity=goodenergy&view=deep-dive)
- [Good Energy PDF report](https://www.omniscan.ai/benchmarks/uk-energy-suppliers-2026-09/reports/goodenergy.pdf)

### Ecotricity

**Ecotricity visibility centred on household affordability coverage**

Ecotricity ranked 10th of 10 by average monthly share of coverage (1.4%) in the UK Energy Suppliers benchmark for September 2026, with 7 mentions and a net tone of +43.

Ecotricity ranked tenth in September, with seven mentions and a 1.4% share of tracked-company mentions. The available articles did not report a development at Ecotricity, so its visibility came from wider sector coverage. Vulnerable customers, debt and fuel poverty accounted for three mentions, while pricing, tariffs and the price cap accounted for two. Customer service and renewable generation each accounted for one mention. The Sun included an Ecotricity fixed deal among tariffs below Ofgem’s forthcoming October price cap. Other coverage addressed the Warm Home Discount, renewable matching and supplier customer-service rankings without attributing a development to Ecotricity.

Key messages:

- Ecotricity accounted for 1.4% of tracked-company mentions and ranked #10 among 10 in September 2026.
- Coverage concentrated on Vulnerable Customers, Debt & Fuel Poverty and Pricing, Tariffs & the Price Cap.
- 7 captured company mentions were recorded in September 2026.
- Ecotricity visibility centred on household affordability coverage

Leading themes:

- Vulnerable Customers, Debt & Fuel Poverty: 42.9% of Ecotricity's coverage (theme index 2.45, net tone 0)
- Pricing, Tariffs & the Price Cap: 28.6% of Ecotricity's coverage (theme index 0.92, net tone +100)
- Customer Service, Complaints & Billing: 14.3% of Ecotricity's coverage (theme index 2.13, net tone 0)

- [Ecotricity deep dive](https://www.omniscan.ai/benchmarks/uk-energy-suppliers-2026-09?entity=ecotricity&view=deep-dive)
- [Ecotricity PDF report](https://www.omniscan.ai/benchmarks/uk-energy-suppliers-2026-09/reports/ecotricity.pdf)

## Methodology

- **Share of coverage**: an organisation's mentions divided by all mentions of the organisations tracked in the same sector that month, in UK earned media. It is the central measure of media visibility in Omniscan benchmarks. "Average monthly share" is the mean of the monthly shares across the reporting period.
- **Mention**: one article that covers an organisation, classified as positive, neutral or negative in tone. Articles are deduplicated, and an organisation's own websites and passing sponsorship name-checks are excluded, so only earned media counts.
- **Net tone**: positive mentions minus negative mentions, as a percentage of all mentions (range −100 to +100).
- **Themes**: every article is assigned to one of the sector's editorial themes. A theme index above 1 means the organisation is covered on that theme more than its peers are; below 1 means less.
- **Calculation**: every figure is computed directly from the classified articles; narrative summaries are checked against those figures.
- **Sources**: UK national and international, trade and specialist, regional and local, and aggregator and syndication earned media.

## Other UK Energy Suppliers editions

- [UK energy suppliers media reputation tracker – 2026 year to date](https://www.omniscan.ai/benchmarks/uk-energy-suppliers-2026-ytd.md)
- [UK energy suppliers media reputation tracker – H1 2026](https://www.omniscan.ai/benchmarks/uk-energy-suppliers-2026-h1.md)
- [UK energy suppliers media reputation tracker – July 2026](https://www.omniscan.ai/benchmarks/uk-energy-suppliers-2026-07.md)
- [UK energy suppliers media reputation tracker – August 2026](https://www.omniscan.ai/benchmarks/uk-energy-suppliers-2026-08.md)
- [All Omniscan media benchmarks](https://www.omniscan.ai/benchmarks.md)

## How to cite

Omniscan, "UK energy suppliers media reputation tracker", September 2026 (1 September 2026–30 September 2026), published 4 October 2026. https://www.omniscan.ai/benchmarks/uk-energy-suppliers-2026-09