---
title: UK fast food & QSR media reputation tracker – July 2026
canonical_url: https://www.omniscan.ai/benchmarks/uk-fast-food-qsr-2026-07
type: dataset
publisher: Omniscan
sector: UK Fast Food & QSR
period: July 2026
coverage_start: '2026-07-01'
coverage_end: '2026-07-31'
date_published: '2026-09-01'
last_updated: '2026-09-01'
organisations: 10
articles_analysed: 666
mentions: 533
data_download: https://www.omniscan.ai/benchmarks/uk-fast-food-qsr-2026-07/data.json
summary: Greggs had the highest average monthly share of coverage (26.1%) among 10
  operators in UK earned media from 1 July 2026 to 31 July 2026, ahead of McDonald's
  (24.2%) and KFC (15.6%).
---

# UK fast food & QSR media reputation tracker: July 2026 (1 July 2026–31 July 2026)

> Greggs had the highest average monthly share of coverage (26.1%) among 10 operators in UK earned media from 1 July 2026 to 31 July 2026, ahead of McDonald's (24.2%) and KFC (15.6%). Five Guys had the most favourable net tone (+70). Omniscan analysed 666 articles containing 533 mentions of the operators tracked.

Interactive version: https://www.omniscan.ai/benchmarks/uk-fast-food-qsr-2026-07

## UK Fast Food & QSR ranking by share of coverage, July 2026

| Rank | Organisation | Average monthly share of coverage | Mentions | Positive | Neutral | Negative | Net tone |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | Greggs | 26.1% | 139 | 60% | 29% | 11% | +50 |
| 2 | McDonald's | 24.2% | 129 | 54% | 27% | 19% | +34 |
| 3 | KFC | 15.6% | 83 | 58% | 26% | 16% | +42 |
| 4 | Burger King | 8.1% | 43 | 65% | 28% | 7% | +58 |
| 5 | Domino's | 7.5% | 40 | 40% | 50% | 10% | +30 |
| 6 | Pret a Manger | 5.8% | 31 | 61% | 20% | 19% | +42 |
| 7 | Wagamama | 4.9% | 26 | 69% | 27% | 4% | +65 |
| 8 | Nando's | 4.7% | 25 | 76% | 12% | 12% | +64 |
| 9 | Five Guys | 1.9% | 10 | 70% | 30% | 0% | +70 |
| 10 | Subway | 1.3% | 7 | 57% | 0% | 43% | +14 |

## Operators in detail

### Greggs

**Greggs alternated between first and second as coverage diversified**

Greggs ranked 1st of 10 by average monthly share of coverage (26.1%) in the UK Fast Food & QSR benchmark for July 2026, with 139 mentions and a net tone of +50.

In July 2026, Greggs recorded 139 mentions, 26.1% of cohort coverage and rank #1, with net sentiment of +50. Coverage focused on Trading & Results. Greggs reported a 20% increase in first-half pre-tax profit to £76m and sales growth of 7.2%, supported by new healthier menu products and matcha drinks. It plans 100 to 110 net new shops in 2026 while keeping prices unchanged for the rest of the year. Greggs said its new Tenerife South Airport store has met every sales target since opening in May. The chain is assessing further international airport openings while continuing UK estate growth. Greggs was the worst FTSE 250 performer, falling 7.5% after RBC cut its rating to sector perform. The decline followed a five-day run of gains in the shares.

Key messages:

- Greggs reported a 20% increase in first-half pre-tax profit to £76m and sales growth of 7.2%, supported by new healthier menu products and matcha drinks. It plans 100 to 110 net new shops in 2026 while keeping prices unchanged for the rest of the year.
- Greggs said its new Tenerife South Airport store has met every sales target since opening in May. The chain is assessing further international airport openings while continuing UK estate growth.
- Greggs was the worst FTSE 250 performer, falling 7.5% after RBC cut its rating to sector perform. The decline followed a five-day run of gains in the shares.
- Greggs sold 300 million sausage rolls last year but faces slowing sales growth. The article highlights heatwaves, weight-loss drugs and investor concerns over expansion beyond 3,000 stores.
- A Greggs branch on Nottingham's Clumber Street moved all food items behind the counter due to elevated anti-social behaviour. The measure is cited amid wider safety concerns affecting businesses on the street.

Leading themes:

- Trading & Results: 48.9% of Greggs's coverage (theme index 64.25, net tone +60)
- Openings, Closures & Expansion: 18.0% of Greggs's coverage (theme index 0.66, net tone +84)
- Leadership, Franchising & M&A: 12.2% of Greggs's coverage (theme index 4.02, net tone +6)

Notable positive coverage:

- 29 July 2026, standard.co.uk: [Salads and iced matcha lattes help bring heatwave sales boost for Greggs](https://www.standard.co.uk/news/uk/salads-tesco-middle-east-b1291650.html). Greggs reported £1.1 billion in first-half sales, up 7.2%, and pre-tax profit of £76 million. Salads, iced drinks and other menu changes supported demand during heatwaves as UK expansion continued.
- 29 July 2026, reuters.com: [UK's Greggs first-half profit up 20% as grocery business grows](https://www.reuters.com/world/uk/uks-greggs-first-half-profit-up-20-grocery-business-grows-2026-07-29/). Greggs reported a 20% rise in first-half profit, supported by grocery-business growth and cost control. Its full-year expectations were unchanged.
- 29 July 2026, independent.co.uk: [Iced matcha, salads and picnic sausage rolls help Greggs weather heatwave](https://www.independent.co.uk/news/business/one-tesco-middle-east-b3023760.html). Greggs said iced lattes, salads and picnic food helped it maintain sales during heatwaves. It also reported first-half sales growth of 7.2%, higher profit and continued UK shop expansion.

Notable negative coverage:

- 31 July 2026, independent.co.uk: [FTSE 100 closes just below milestone after strong week](https://www.independent.co.uk/news/business/natwest-inflation-apple-london-john-healey-b3025542.html). Greggs was the worst FTSE 250 performer, falling 7.5% after RBC cut its rating to sector perform. The decline followed a five-day run of gains in the shares.
- 26 July 2026, thetimes.com: [Greggs sold 300m sausage rolls last year — has it peaked?](https://www.thetimes.com/business/companies-markets/article/greggs-sold-300m-sausage-rolls-last-year-has-it-peaked-q2vf6cvt5). Greggs sold 300 million sausage rolls last year but faces slowing sales growth. The article highlights heatwaves, weight-loss drugs and investor concerns over expansion beyond 3,000 stores.
- 22 July 2026, nottinghampost.com: [Pensioner realises wallet stolen in crime-ridden Nottingham city centre Greggs](https://www.nottinghampost.com/news/nottingham-news/pensioner-realises-wallet-been-stolen-11071967). A pensioner's wallet was reportedly stolen at Greggs' Clumber Street branch in Nottingham. The chain had previously placed food behind counters at the branch because of high anti-social behaviour.

- [Greggs deep dive](https://www.omniscan.ai/benchmarks/uk-fast-food-qsr-2026-07?entity=greggs&view=deep-dive)
- [Greggs PDF report](https://www.omniscan.ai/benchmarks/uk-fast-food-qsr-2026-07/reports/greggs.pdf)

### McDonald's

**McDonald’s leads despite a mid-year competitive dip**

McDonald's ranked 2nd of 10 by average monthly share of coverage (24.2%) in the UK Fast Food & QSR benchmark for July 2026, with 129 mentions and a net tone of +34.

McDonald's is launching its UK and Ireland summer 2026 menu, including returning Cornetto McFlurrys and new Hot Honey items. The menu launches on 14 July, with prices varying by restaurant. A reviewer enthusiastically recommends McDonald's new Strawberry Candyfloss Frappé and details other summer drinks. The reviewer argues the drink merits a permanent place on the menu. McDonald's is running a Sunderland promotion offering free Saved Menu items and limited-edition cups to mark Jordan Pickford's England record. It is also offering a UK-wide buy-one-get-one-free Big Mac deal and promoting new menu items. A Norwich woman is on trial over alleged attacks on a McDonald's, two Starbucks cafes and BBC-related property, reportedly linked to pro-Palestinian messages. She denies the offences. McDonald's proposal for a drive-through restaurant in Cowes, Isle of Wight, has drawn objections over traffic, pollution and childhood-obesity concerns. The planning committee recommended refusal, while McDonald's said the site would create more than 120 jobs.

Key messages:

- McDonald's is launching its UK and Ireland summer 2026 menu, including returning Cornetto McFlurrys and new Hot Honey items. The menu launches on 14 July, with prices varying by restaurant.
- A reviewer enthusiastically recommends McDonald's new Strawberry Candyfloss Frappé and details other summer drinks. The reviewer argues the drink merits a permanent place on the menu.
- McDonald's is running a Sunderland promotion offering free Saved Menu items and limited-edition cups to mark Jordan Pickford's England record. It is also offering a UK-wide buy-one-get-one-free Big Mac deal and promoting new menu items.
- A Norwich woman is on trial over alleged attacks on a McDonald's, two Starbucks cafes and BBC-related property, reportedly linked to pro-Palestinian messages. She denies the offences.
- McDonald's proposal for a drive-through restaurant in Cowes, Isle of Wight, has drawn objections over traffic, pollution and childhood-obesity concerns. The planning committee recommended refusal, while McDonald's said the site would create more than 120 jobs.

Leading themes:

- Food, Menu & Product: 38.8% of McDonald's's coverage (theme index 2.21, net tone +58)
- Openings, Closures & Expansion: 27.9% of McDonald's's coverage (theme index 1.16, net tone +14)
- Value, Pricing & Promotions: 7.0% of McDonald's's coverage (theme index 1.57, net tone +56)

Notable positive coverage:

- 11 July 2026, newsshopper.co.uk: [McDonald's reintroducing 'fan favourite' treat for the first time in 17 years](https://www.newsshopper.co.uk/news/national/uk-today/26272213.mcdonalds-revealed-brand-new-menu-summer-2026/). McDonald's is launching its UK and Ireland summer 2026 menu, including returning Cornetto McFlurrys and new Hot Honey items. The menu launches on 14 July, with prices varying by restaurant.
- 12 July 2026, mirror.co.uk: [I tried McDonald's new drink -- it's the best thing in decades](https://www.mirror.co.uk/lifestyle/food-drink/one-first-people-try-mcdonalds-37404208). A reviewer enthusiastically recommends McDonald's new Strawberry Candyfloss Frappé and details other summer drinks. The reviewer argues the drink merits a permanent place on the menu.
- 22 July 2026, qsrmedia.co.uk: [McDonald's brings back the Cornetto McFlurry after nearly 20 years](https://qsrmedia.co.uk/marketing/news/mcdonalds-brings-back-cornetto-mcflurry-after-nearly-20-years). McDonald's is returning the Cornetto McFlurry to UK restaurants for a limited time, in Classico and Strawberry flavours. The regular dessert is priced at £2.59.

Notable negative coverage:

- 13 July 2026, bbc.co.uk: [Norwich woman 'targeted' McDonald's and BBC, trial hears](https://www.bbc.co.uk/news/articles/c3eygz1zpkdo). A Norwich woman is on trial over alleged explosives and criminal-damage attacks targeting McDonald's, Starbucks and a BBC transmission mast. She denies the charges.
- 28 July 2026, dailymail.com: [Residents of affluent sailing town oppose new McDonald's over fears it will spark traffic chaos and 'promote child obesity'](https://www.dailymail.com/news/article-16010319/Residents-affluent-sailing-town-oppose-new-McDonalds.html). McDonald's proposal for a drive-through restaurant in Cowes, Isle of Wight, has drawn objections over traffic, pollution and childhood-obesity concerns. The planning committee recommended refusal, while McDonald's said the site would create more than 120 jobs.
- 24 July 2026, bbc.co.uk: [Norwich woman's McDonald's complaint ends in police being called](https://www.bbc.co.uk/news/articles/cvgj62vz94ro). A Norwich customer says a McDonald's drive-thru complaint escalated to an emergency alarm and police alert. McDonald's disputes her account and rejects allegations of discriminatory staff behaviour.

- [McDonald's deep dive](https://www.omniscan.ai/benchmarks/uk-fast-food-qsr-2026-07?entity=mcdonalds&view=deep-dive)
- [McDonald's PDF report](https://www.omniscan.ai/benchmarks/uk-fast-food-qsr-2026-07/reports/mcdonalds.pdf)

### KFC

**KFC regained third place as menu innovation broadened coverage**

KFC ranked 3rd of 10 by average monthly share of coverage (15.6%) in the UK Fast Food & QSR benchmark for July 2026, with 83 mentions and a net tone of +42.

In July 2026, KFC recorded 83 mentions, 15.6% of cohort coverage and rank #3, with net sentiment of +42. Coverage focused on Food, Menu & Product. July 2026: Restaurant Online reported record quarterly performance and 10% second-quarter same-store sales growth. Walkers has confirmed the return of KFC-inspired Original Chicken and Zinger crisps to UK supermarkets. Original Chicken will be permanent, while Zinger is a limited-time release. KFC has launched a limited-edition street-food range using naan as burger buns, alongside tandoori loaded fries and a sharing feast. It has also added two matcha drinks to its Kwench range. KFC has launched a UK £7.99 10-piece Tenders Bucket promotion for dine-in and takeaway. The offer runs until 23 August 2026, subject to availability. KFC has introduced limited-time Crispy Naan chicken burgers and matcha drinks in the UK, with menu prices and availability detailed.

Key messages:

- Walkers has confirmed the return of KFC-inspired Original Chicken and Zinger crisps to UK supermarkets. Original Chicken will be permanent, while Zinger is a limited-time release.
- KFC has launched a limited-edition street-food range using naan as burger buns, alongside tandoori loaded fries and a sharing feast. It has also added two matcha drinks to its Kwench range.
- KFC has launched a UK £7.99 10-piece Tenders Bucket promotion for dine-in and takeaway. The offer runs until 23 August 2026, subject to availability.
- KFC has introduced limited-time Crispy Naan chicken burgers and matcha drinks in the UK, with menu prices and availability detailed.
- PETA has proposed converting a vacant former KFC in Fleetwood into a Chicken Empathy Museum focused on poultry welfare and vegan food.

Leading themes:

- Food, Menu & Product: 32.5% of KFC's coverage (theme index 1.56, net tone +81)
- Openings, Closures & Expansion: 19.3% of KFC's coverage (theme index 0.74, net tone +44)
- Policy & Regulation: 15.7% of KFC's coverage (theme index 2.14, net tone +8)

Notable positive coverage:

- 18 July 2026, bristolpost.co.uk: [Walkers crisp fans learn 'best ever' flavour will make huge comeback from Monday](https://www.bristolpost.co.uk/whats-on/food-drink/walkers-crisp-fans-learn-best-11066032). Walkers has confirmed the return of KFC-inspired Original Chicken and Zinger crisps to UK supermarkets. Original Chicken will be permanent, while Zinger is a limited-time release.
- 30 July 2026, firstpost.com: [Why KFC Replaced Burger Buns With Naan in the UK & Ireland](https://www.firstpost.com/web-show/firstpost-america/why-kfc-replaced-burger-buns-with-naan-in-the-uk-ireland-firstpost-america-vd2043161/). KFC launched an Asian street-food-inspired menu across the UK and Ireland, replacing burger buns with naan bread. The range also includes tandoori-loaded fries and matcha drinks.
- 23 July 2026, express.co.uk: [Walkers brings back iconic 'best crisps ever made' after being discontinued](https://www.express.co.uk/life-style/food/2232126/walkers-best-crisps-ever-back). Walkers has relaunched KFC-branded Original Chicken and Zinger crisps in the UK. The products revive a previous brand collaboration and are priced at £1.50 to £2.50 per sharing bag.

Notable negative coverage:

- 28 July 2026, mirror.co.uk: [Plans to turn old KFC into 'Chicken Empathy Museum' with slaughterhouse exhibits](https://www.mirror.co.uk/news/uk-news/kfc-fleetwood-chicken-empathy-museum-37479821). PETA has proposed converting a vacant former KFC in Fleetwood into a Chicken Empathy Museum focused on poultry welfare and vegan food.
- 16 July 2026, foodservicefootprint.com: [Courage in the face of obesity](https://foodservicefootprint.com/mps-bold-action-obesity-food-policy/). MPs urged stronger obesity policy, including healthier-sales targets and clearer planning rules for fast-food outlets near schools. The report cites KFC's legal challenges to councils' restrictions on new outlets.
- 11 July 2026, tastingtable.com: [12 Of The Biggest Scandals In KFC History](https://www.tastingtable.com/2208652/biggest-kfc-scandals-ever/). The article reviews historical KFC controversies, including the 2018 UK chicken-supply disruption, food-safety findings and animal-welfare criticism. It also covers scandals and legal cases in several overseas markets.

- [KFC deep dive](https://www.omniscan.ai/benchmarks/uk-fast-food-qsr-2026-07?entity=kfc&view=deep-dive)
- [KFC PDF report](https://www.omniscan.ai/benchmarks/uk-fast-food-qsr-2026-07/reports/kfc.pdf)

### Burger King

**Burger King ranks fourth as expansion and menu launches reshape coverage**

Burger King ranked 4th of 10 by average monthly share of coverage (8.1%) in the UK Fast Food & QSR benchmark for July 2026, with 43 mentions and a net tone of +58.

July brought an 8.1% share and fourth place alongside the Texan BBQ range, refurbished restaurant reopenings and the summer Kids Eat Free offer. Burger King UK introduced four new dips as part of a social-media roundup of QSR activity. Burger King UK is offering a free King Jr. Meal with a qualifying adult meal through its app from 23 July to 31 August 2026. The promotion is available at participating UK restaurants. Burger King launched its Texan BBQ King range and restored its Gourmet Kings Bacon Caesar Collection in the UK. It is also running limited buy-one-get-one-free promotions on the ranges. Burger King has opened a new drive-thru and restaurant at Stane Leisure Park in Colchester. The launch included free Whopper or Chicken Royale promotions and extended daily opening hours.

Key messages:

- Burger King UK introduced four new dips as part of a social-media roundup of QSR activity.
- Burger King UK is offering a free King Jr. Meal with a qualifying adult meal through its app from 23 July to 31 August 2026. The promotion is available at participating UK restaurants.
- Burger King launched its Texan BBQ King range and restored its Gourmet Kings Bacon Caesar Collection in the UK. It is also running limited buy-one-get-one-free promotions on the ranges.
- Burger King has opened a new drive-thru and restaurant at Stane Leisure Park in Colchester. The launch included free Whopper or Chicken Royale promotions and extended daily opening hours.
- The ASA cleared ads from Domino's, KFC and Burger King under the UK's less-healthy-food advertising restrictions. The rulings found the featured products were not classified as less healthy or were visually distinct from restricted products.

Leading themes:

- Openings, Closures & Expansion: 27.9% of Burger King's coverage (theme index 1.13, net tone +58)
- Policy & Regulation: 23.3% of Burger King's coverage (theme index 3.17, net tone +50)
- Food, Menu & Product: 20.9% of Burger King's coverage (theme index 0.92, net tone +100)

Notable positive coverage:

- 28 July 2026, qsrmedia.co.uk: [Social Media Wrap: Burger King's new dips; Wingstop holds National Wings Day giveaway; Wimpy unveils saver soft serves](https://qsrmedia.co.uk/social-media/news/social-media-wrap-burger-kings-new-dips-wingstop-holds-national-wings-day-giveaway-wimpy-unveils-saver-soft-serves). Burger King UK introduced four new dips as part of a social-media roundup of QSR activity.
- 23 July 2026, qsrmedia.co.uk: [Burger King UK expands 'Kids Eat Free' offer with Whopper Jr. option](https://qsrmedia.co.uk/marketing/news/burger-king-uk-expands-kids-eat-free-offer-whopper-jr-option). Burger King UK has relaunched its summer Kids Eat Free app offer, adding the Whopper Jr. as a King Jr. Meal option. The promotion runs from 23 July to 31 August.
- 22 July 2026, thesun.co.uk: [Burger King launches brand-new ‘sweet and smoky’ burgers in menu shake-up – plus the return of fan favourites](https://www.thesun.co.uk/money/39840766/burger-king-new-sweet-smoky-burgers-menu-shake-up/). Burger King launched its Texan BBQ King range and restored its Gourmet Kings Bacon Caesar Collection in the UK. It is also running limited buy-one-get-one-free promotions on the ranges.

- [Burger King deep dive](https://www.omniscan.ai/benchmarks/uk-fast-food-qsr-2026-07?entity=burgerking&view=deep-dive)
- [Burger King PDF report](https://www.omniscan.ai/benchmarks/uk-fast-food-qsr-2026-07/reports/burgerking.pdf)

### Domino's

**Domino’s rebounds as products, results and expansion reshape coverage**

Domino's ranked 5th of 10 by average monthly share of coverage (7.5%) in the UK Fast Food & QSR benchmark for July 2026, with 40 mentions and a net tone of +30.

July reached 7.5% and fifth place, with advertising regulation, food redistribution, novelty products and social-media activity replacing results as the principal subjects. July 2026: the ASA banned Domino’s Cheeky Little Pizza advertising under HFSS restrictions — Bakery Info. Domino's redistributed the equivalent of 500,000 meals to UK charities through surplus-food donations in 2025. The company said the initiative also reduced waste-related emissions and supported its net-zero plans. Domino's will open a new Sheringham, Norfolk store on 25 July. The launch will include free pizzas and collection-order promotions. Domino's has opened a new High Street branch in Normanton. The opening event drew strong local interest and included a ribbon-cutting ceremony. Domino's UK used social posts joking about "digital pizzas" to respond to debate over PlayStation's reported move away from physical game discs. The campaign drew widespread gamer engagement.

Key messages:

- Domino's redistributed the equivalent of 500,000 meals to UK charities through surplus-food donations in 2025. The company said the initiative also reduced waste-related emissions and supported its net-zero plans.
- Domino's will open a new Sheringham, Norfolk store on 25 July. The launch will include free pizzas and collection-order promotions.
- Domino's has opened a new High Street branch in Normanton. The opening event drew strong local interest and included a ribbon-cutting ceremony.
- Domino's UK used social posts joking about "digital pizzas" to respond to debate over PlayStation's reported move away from physical game discs. The campaign drew widespread gamer engagement.
- The ASA banned Domino's adverts for sausage and bacon Cheeky Little Pizzas after the pizzas were found to be HFSS products under corrected nutrient calculations. McDonald's separately had a McDelivery advert cleared because its named products were not HFSS.

Leading themes:

- Other: 27.5% of Domino's's coverage (theme index 4.68, net tone +45)
- Policy & Regulation: 22.5% of Domino's's coverage (theme index 3, net tone 0)
- Health, Nutrition & HFSS: 17.5% of Domino's's coverage (theme index 4.31, net tone 0)

Notable positive coverage:

- 8 July 2026, qsrmedia.co.uk: [Domino's food waste drive delivers 500,000 meals to communities in need](https://qsrmedia.co.uk/community/news/dominos-food-waste-drive-delivers-500000-meals-communities-in-need). Domino's redistributed the equivalent of 500,000 meals to UK charities through surplus-food donations in 2025. The company said the initiative also reduced waste-related emissions and supported its net-zero plans.
- 8 July 2026, thegrocer.co.uk: [Domino's and Felix hit 500,000 meal redistribution milestone](https://www.thegrocer.co.uk/news/dominos-and-felix-hit-500000-meal-redistribution-milestone/721067.article). Domino's has redistributed the equivalent of 500,000 meals through its surplus-food partnership with Felix since 2017. The programme supports UK charities while reducing food waste and associated emissions.
- 7 July 2026, dailyrecord.co.uk: [Domino's Cambuslang supports local charities with the equivalent of 6429 meals](https://www.dailyrecord.co.uk/in-your-area/lanarkshire/dominos-cambuslang-supports-local-charities-37395226). Domino's Cambuslang supply-chain centre donated nearly 27 tonnes of surplus food through Felix in 2025. The company says its UK partnership has redistributed 500,000 meals since 2017.

Notable negative coverage:

- 23 July 2026, bakeryinfo.co.uk: [Domino’s Cheeky Little Pizza ad banned under new HFSS advertising restrictions](https://bakeryinfo.co.uk/health/dominos-cheeky-little-pizza-ad-banned-under-new-hfss-advertising-restrictions/721625.article). The ASA banned Domino's UK & Ireland's Cheeky Little Pizza advert for breaching HFSS advertising restrictions. Domino's accepted that an incorrect nutrient calculation had classified the advertised pizza as non-HFSS and withdrew the ad.
- 22 July 2026, campaignlive.co.uk: [ASA bans Domino’s ad under LHF rules while McDonald's avoids censure](https://www.campaignlive.co.uk/article/asa-bans-dominos-ad-lhf-rules-mcdonalds-avoids-censure/1965179). The ASA banned a Domino's television advertisement under LHF rules, while a McDonald's advertisement was not censured. The article concerns UK advertising regulation affecting fast-food brands.
- 22 July 2026, restaurantonline.co.uk: [Domino's adverts banned under new HFSS advertising rules](https://www.restaurantonline.co.uk/Article/2026/07/22/dominos-adverts-banned-under-new-hfss-advertising-rules/). The ASA banned Domino's adverts for sausage and bacon Cheeky Little Pizzas after the pizzas were found to be HFSS products under corrected nutrient calculations. McDonald's separately had a McDelivery advert cleared because its named products were not HFSS.

- [Domino's deep dive](https://www.omniscan.ai/benchmarks/uk-fast-food-qsr-2026-07?entity=dominos&view=deep-dive)
- [Domino's PDF report](https://www.omniscan.ai/benchmarks/uk-fast-food-qsr-2026-07/reports/dominos.pdf)

### Pret a Manger

**Pret’s visibility rose alongside roadside expansion before coverage broadened**

Pret a Manger ranked 6th of 10 by average monthly share of coverage (5.8%) in the UK Fast Food & QSR benchmark for July 2026, with 31 mentions and a net tone of +42.

July 2026: Pret’s Homewards employment-network role and planned expansion of Rising Stars reported by thegrocer.co.uk. Pret a Manger has opened a 104-seat flagship in Heathrow Terminal 5 arrivals, its ninth airport outlet. The opening forms part of its travel-location expansion. Pret a Manger is opening two Roadchef motorway-service shops at Taunton Deane South on the M5 and Clacket Lane West on the M25. The openings are expected to create around 15 jobs. Pret a Manger has launched a summer menu featuring Dubai-Style chocolate and pistachio drinks and desserts. The range also includes returning and new sandwiches, baguettes and a limited-time lobster roll. Pret a Manger has appointed Anita McDonnell as international president to lead Europe, Asia and Africa. She will support the chain's growth strategy across international markets.

Key messages:

- Pret a Manger has opened a 104-seat flagship in Heathrow Terminal 5 arrivals, its ninth airport outlet. The opening forms part of its travel-location expansion.
- Pret a Manger is opening two Roadchef motorway-service shops at Taunton Deane South on the M5 and Clacket Lane West on the M25. The openings are expected to create around 15 jobs.
- Pret a Manger has launched a summer menu featuring Dubai-Style chocolate and pistachio drinks and desserts. The range also includes returning and new sandwiches, baguettes and a limited-time lobster roll.
- Pret a Manger has appointed Anita McDonnell as international president to lead Europe, Asia and Africa. She will support the chain's growth strategy across international markets.
- Pret a Manger faces customer and campaigner criticism after delaying its commitment to stop using fast-growing chicken breeds from 2026 to 2032. The company says it still meets five of six Better Chicken Commitment standards and has a roadmap for the remaining standard.

Leading themes:

- Openings, Closures & Expansion: 35.5% of Pret a Manger's coverage (theme index 1.46, net tone +91)
- ESG & Community: 25.8% of Pret a Manger's coverage (theme index 5.18, net tone −50)
- Food, Menu & Product: 16.1% of Pret a Manger's coverage (theme index 0.7, net tone +100)

Notable positive coverage:

- 28 July 2026, qsrmedia.co.uk: [Pret A Manger lands new Terminal 5 flagship at Heathrow](https://qsrmedia.co.uk/franchising/news/pret-manger-lands-new-terminal-5-flagship-heathrow). Pret a Manger has opened a 104-seat flagship in Heathrow Terminal 5 arrivals, its ninth airport outlet. The opening forms part of its travel-location expansion.
- 23 July 2026, qsrmedia.co.uk: [Pret A Manger hits the road with two new motorway service outlets](https://qsrmedia.co.uk/franchising/news/pret-manger-hits-road-two-new-motorway-service-outlets). Pret a Manger is opening Roadchef motorway-service outlets at Taunton Deane Southbound on the M5 and Clacket Lane Westbound on the M25. The openings are expected to create about 15 jobs.
- 10 July 2026, qsrmedia.co.uk: [Pret A Manger's summer flavours arrive](https://qsrmedia.co.uk/menu-innovations/news/pret-mangers-summer-flavours-arrive). Pret a Manger launched its summer menu, including seasonal drinks, desserts and updated sandwiches. The limited-time Lobster Roll returns from 21 July.

Notable negative coverage:

- 23 July 2026, independent.co.uk: [Customer fury as Pret refuses to reverse 'frankenchicken' broken pledge](https://www.independent.co.uk/news/uk/home-news/pret-frankenchicken-sandwich-social-media-animal-welfare-b3019847.html). Pret a Manger faces customer and campaigner criticism after delaying its commitment to stop using fast-growing chicken breeds from 2026 to 2032. The company says it still meets five of six Better Chicken Commitment standards and has a roadmap for the remaining standard.
- 6 July 2026, thegrocer.co.uk: [Chris Packham backs chicken welfare campaign against Pret](https://www.thegrocer.co.uk/news/chris-packham-backs-chicken-welfare-campaign-against-pret/720951.article). Animal-welfare campaigners criticised Pret for delaying its target to adopt slower-growing chicken breeds from 2026 to 2032. Pret said it remains committed to the Better Chicken Commitment and meets five of its six standards.
- 5 July 2026, dailyecho.co.uk: [Chris Packham vows to boycott popular high street chain](https://www.dailyecho.co.uk/news/26248573.chris-packham-vows-boycott-pret-manger-frankenchickens/). Chris Packham has vowed to boycott Pret a Manger over its decision to delay its commitment to phase out fast-growing chicken breeds until 2032. Pret says it remains signed up to the Better Chicken Commitment and has a roadmap for the remaining standard.

- [Pret a Manger deep dive](https://www.omniscan.ai/benchmarks/uk-fast-food-qsr-2026-07?entity=pretamanger&view=deep-dive)
- [Pret a Manger PDF report](https://www.omniscan.ai/benchmarks/uk-fast-food-qsr-2026-07/reports/pretamanger.pdf)

### Wagamama

**Wagamama visibility rebounds amid expansion, travel-hub and menu coverage**

Wagamama ranked 7th of 10 by average monthly share of coverage (4.9%) in the UK Fast Food & QSR benchmark for July 2026, with 26 mentions and a net tone of +65.

July 2026: share rose 0.9 percentage points to 4.9% and rank improved to seventh; stories included the first motorway-service restaurants and The Restaurant Group's concessions sale. Wagamama has launched on Uber Eats across the UK, supported by a London promotional drift-delivery activation. Customers ordering during the launch period can enter a competition for food prizes. Wagamama will open its first UK motorway-service restaurants at Beaconsfield and Cobham services, operated by TRGC. A Birmingham Airport opening is also planned, following its Heathrow Terminal 5 grab-and-go launch. The Restaurant Group is selling its concessions division to Areas, subject to completion in July. TRG Concessions will continue to operate Wagamama in UK airports under franchise and explore European airport growth. The Grocer reported Wagamama's first new delivery-platform partnership in a decade, while later independent coverage documented its UK launch and London drift-car promotion. Provide business media with evidence on the partnership's reach and customer use. This could establish delivery as a documented growth strand alongside Wagamama's stronger openings and expansion coverage.

Key messages:

- Wagamama has launched on Uber Eats across the UK, supported by a London promotional drift-delivery activation. Customers ordering during the launch period can enter a competition for food prizes.
- Wagamama will open its first UK motorway-service restaurants at Beaconsfield and Cobham services, operated by TRGC. A Birmingham Airport opening is also planned, following its Heathrow Terminal 5 grab-and-go launch.
- The Restaurant Group is selling its concessions division to Areas, subject to completion in July. TRG Concessions will continue to operate Wagamama in UK airports under franchise and explore European airport growth.
- Openings, Closures & Expansion accounted for 14 mentions in this edition.
- Leadership, Franchising & M&A accounted for 7 mentions in this edition.

Leading themes:

- Openings, Closures & Expansion: 53.8% of Wagamama's coverage (theme index 2.29, net tone +100)
- Leadership, Franchising & M&A: 26.9% of Wagamama's coverage (theme index 6.2, net tone +29)
- Other: 11.5% of Wagamama's coverage (theme index 1.58, net tone +67)

Notable positive coverage:

- 17 July 2026, mirror.co.uk: [Uber Eats and wagamama launch Tokyo Drift deliveries in Japanese street car](https://www.mirror.co.uk/news/uk-news/fast-furious-uber-eats-wagamama-37443533). Wagamama has launched on Uber Eats across the UK, supported by a London promotional drift-delivery activation. Customers ordering during the launch period can enter a competition for food prizes.
- 23 July 2026, hospitalityandcateringnews.com: [TRGC Brings wagamama to Service Stations for the First Time](https://www.hospitalityandcateringnews.com/2026/07/trgc-brings-wagamama-to-service-stations-for-the-first-time/). TRGC announced two new Wagamama restaurants at Beaconsfield and Cobham Services, the brand's first service-station sites. The chain is also expanding at Birmingham Airport and UK travel hubs.
- 23 July 2026, thesun.co.uk: [Wagamama is coming to UK motorway service stations for the first time – as new locations revealed](https://www.thesun.co.uk/money/39852465/wagamama-comes-to-motorway-service-stations/). Wagamama will open its first UK motorway-service restaurants at Beaconsfield and Cobham Services. It also plans a Birmingham Airport opening following the Heathrow Terminal 5 launch.

- [Wagamama deep dive](https://www.omniscan.ai/benchmarks/uk-fast-food-qsr-2026-07?entity=wagamama&view=deep-dive)
- [Wagamama PDF report](https://www.omniscan.ai/benchmarks/uk-fast-food-qsr-2026-07/reports/wagamama.pdf)

### Nando's

**Openings, Closures & Expansion shaped Nando's' media profile during July 2026**

Nando's ranked 8th of 10 by average monthly share of coverage (4.7%) in the UK Fast Food & QSR benchmark for July 2026, with 25 mentions and a net tone of +64.

Its share then fell to 4.7% and eighth place in July, when stories included openings in Swansea, Chorley and Kidderminster, restaurant refurbishments and air-fryer seasonings entering Sainsbury’s. Nando’s has launched air-fryer seasonings in Sainsbury’s in three flavours. The article highlights consumers’ enthusiasm and the products’ value as a home alternative to restaurant meals. Nando's UK & Ireland named Esme Bye its 2026 Griller of the Year following its internal skills competition. She will represent the region at the international final in Australia. Nando's Wrexham restaurant reopens after a weeks-long refurbishment. The reopening is being promoted with free chicken wings and merchandise. Nando's Doncaster has reopened after a six-week refurbishment, adding seating and updated design features. The branch also highlights its menu and participation in the government's summer-saving scheme for children's meals.

Key messages:

- Nando’s has launched air-fryer seasonings in Sainsbury’s in three flavours. The article highlights consumers’ enthusiasm and the products’ value as a home alternative to restaurant meals.
- Nando's UK & Ireland named Esme Bye its 2026 Griller of the Year following its internal skills competition. She will represent the region at the international final in Australia.
- Nando's Wrexham restaurant reopens after a weeks-long refurbishment. The reopening is being promoted with free chicken wings and merchandise.
- Nando's Doncaster has reopened after a six-week refurbishment, adding seating and updated design features. The branch also highlights its menu and participation in the government's summer-saving scheme for children's meals.
- Nando’s has opened its third Swansea restaurant at Parc Fforestfach, creating 40 local jobs. The site offers dine-in, delivery and click-and-collect, and will support a local charity.

Leading themes:

- Openings, Closures & Expansion: 48.0% of Nando's's coverage (theme index 2.02, net tone +92)
- Value, Pricing & Promotions: 12.0% of Nando's's coverage (theme index 2.54, net tone +33)
- ESG & Community: 12.0% of Nando's's coverage (theme index 2.03, net tone −100)

Notable positive coverage:

- 24 July 2026, mirror.co.uk: [Nando's fans go wild as new seasoning product hits Sainsbury's](https://www.mirror.co.uk/lifestyle/food-drink/nandos-fans-go-wild-new-37470730). Nando’s has launched air-fryer seasonings in Sainsbury’s in three flavours. The article highlights consumers’ enthusiasm and the products’ value as a home alternative to restaurant meals.
- 10 July 2026, hospitalityandcateringnews.com: [Nando’s Crowns Best Griller in UK and Ireland](https://www.hospitalityandcateringnews.com/2026/07/nandos-crowns-best-griller-in-uk-and-ireland/). Nando's UK & Ireland named Esme Bye its 2026 Griller of the Year following its internal skills competition. She will represent the region at the international final in Australia.
- 31 July 2026, leaderlive.co.uk: [Free chicken giveaway as revamped Wrexham Nando’s reopens TODAY](https://www.leaderlive.co.uk/news/26425117.wrexham-nandos-reopens-today-eagles-meadow-refurb/). Nando's Wrexham restaurant reopens after a weeks-long refurbishment. The reopening is being promoted with free chicken wings and merchandise.

- [Nando's deep dive](https://www.omniscan.ai/benchmarks/uk-fast-food-qsr-2026-07?entity=nandos&view=deep-dive)
- [Nando's PDF report](https://www.omniscan.ai/benchmarks/uk-fast-food-qsr-2026-07/reports/nandos.pdf)

### Five Guys

**Five Guys’ visibility broadened from menu launches to rewards**

Five Guys ranked 9th of 10 by average monthly share of coverage (1.9%) in the UK Fast Food & QSR benchmark for July 2026, with 10 mentions and a net tone of +70.

July’s Big Kids Combo and renewed coverage of the lettuce-wrap burger accompanied a rise to 1.9% and ninth place. July 2026: the limited-edition Big Kids Combo reported by newsshopper.co.uk. Five Guys will open a restaurant at Manchester Fort Shopping Park, expanding its Greater Manchester presence. The opening will also introduce a limited-time combo and its wallet-based rewards programme. A reviewer tests Five Guys' UK lettuce-wrap burger as a lower-carb alternative to a standard bun-based burger. The review finds it tasty and lighter, although messier and not superior to a conventional burger. Independent coverage presented the July Big Kids Combo as a family-focused, limited-time dine-in offer within the Great British Summer Savings campaign. Attach verified customer research or uptake figures to future family offers so journalists have an evidence-based family-dining story, strengthening the promotional theme already prominent in Five Guys' measured coverage.

Key messages:

- Five Guys has launched a UK dine-in Big Kids Combo, a limited-time family meal with larger burger portions but no toy. The offer is part of the Great British Summer Savings project and runs until 1 September.
- Five Guys will open a restaurant at Manchester Fort Shopping Park, expanding its Greater Manchester presence. The opening will also introduce a limited-time combo and its wallet-based rewards programme.
- A reviewer tests Five Guys' UK lettuce-wrap burger as a lower-carb alternative to a standard bun-based burger. The review finds it tasty and lighter, although messier and not superior to a conventional burger.
- Food, Menu & Product accounted for 6 mentions in this edition.

Leading themes:

- Food, Menu & Product: 60.0% of Five Guys's coverage (theme index 2.73, net tone +50)
- Value, Pricing & Promotions: 20.0% of Five Guys's coverage (theme index 4.18, net tone +100)
- Openings, Closures & Expansion: 20.0% of Five Guys's coverage (theme index 0.8, net tone +100)

Notable positive coverage:

- 9 July 2026, retailtimes.co.uk: [Five Guys unveils “The Big Kids Combo” – a fresh, summer saving sensation](https://retailtimes.co.uk/five-guys-unveils-the-big-kids-combo-a-fresh-summer-saving-sensation/). Five Guys UK has launched the limited-time Big Kids Combo for dine-in customers in England, Scotland and Wales. The family-focused offer is part of its Great British Summer Savings campaign.
- 14 July 2026, romfordrecorder.co.uk: [Five Guys is launching a brand new kids meal that rivals McDonald's](https://www.romfordrecorder.co.uk/news/national/uk-today/26277780.five-guys-launches-brand-new-kid-meal-rivals-mcdonalds/). Five Guys has launched a limited-edition Big Kids Combo for dine-in customers across Great Britain, priced from £15.50. The meal is intended to make the brand more appealing to families during summer.
- 10 July 2026, metro.co.uk: [Five Guys just launched its own version of a Happy Meal - but with one differenc](https://metro.co.uk/2026/07/10/five-guys-just-launched-version-a-happy-meal-one-big-difference-29101448/). Five Guys has launched a UK dine-in Big Kids Combo, a limited-time family meal with larger burger portions but no toy. The offer is part of the Great British Summer Savings project and runs until 1 September.

- [Five Guys deep dive](https://www.omniscan.ai/benchmarks/uk-fast-food-qsr-2026-07?entity=fiveguys&view=deep-dive)
- [Five Guys PDF report](https://www.omniscan.ai/benchmarks/uk-fast-food-qsr-2026-07/reports/fiveguys.pdf)

### Subway

**Subway slipped from fifth to tenth as menu coverage narrowed**

Subway ranked 10th of 10 by average monthly share of coverage (1.3%) in the UK Fast Food & QSR benchmark for July 2026, with 7 mentions and a net tone of +14.

Subway has launched Buttermilk Ranch sauce and a Chicken Nacho Ranch sub at participating UK restaurants. The chain promoted the launch with a cowboy-themed London activation. Subway has launched Buttermilk Ranch sauce and a Chicken Nacho Ranch sub at participating UK restaurants. The chain promoted the launch with a cowboy-themed London activation. Subway has opened a new sandwich shop at Market Cross in Selby, returning to the town after its previous location closed in 2022. The opening is supported by investment in the shopping centre. Subway has reopened in Gravesend town centre, two years after its previous High Street branch closed. The new Stone Street restaurant is run by franchisee Judith Mensah and launched introductory meal-deal discounts.

Key messages:

- Subway has launched Buttermilk Ranch sauce and a Chicken Nacho Ranch sub at participating UK restaurants. The chain promoted the launch with a cowboy-themed London activation.
- Subway has opened a new sandwich shop at Market Cross in Selby, returning to the town after its previous location closed in 2022. The opening is supported by investment in the shopping centre.
- Subway has reopened in Gravesend town centre, two years after its previous High Street branch closed. The new Stone Street restaurant is run by franchisee Judith Mensah and launched introductory meal-deal discounts.
- A Subway branch in Sparkbrook, Birmingham was ordered to close after inspectors found a live mouse and widespread rodent droppings. The premises must meet an environmental-health schedule of works before reopening.

Leading themes:

- Policy & Regulation: 42.9% of Subway's coverage (theme index 5.24, net tone −100)
- Openings, Closures & Expansion: 28.6% of Subway's coverage (theme index 1.15, net tone +100)
- Food, Menu & Product: 28.6% of Subway's coverage (theme index 1.26, net tone +100)

Notable positive coverage:

- 29 July 2026, express.co.uk: [Subway announces new menu item by unleashing cowboy on streets of London](https://www.express.co.uk/life-style/food/2234187/subway-cowboy-rides-horse-through-london-streets-launch-new-chicken-nacho-ranch-sub). Subway has launched Buttermilk Ranch sauce and a Chicken Nacho Ranch sub at participating UK restaurants. The chain promoted the launch with a cowboy-themed London activation.
- 29 July 2026, dailystar.co.uk: [Cowboy on horseback spotted strolling down streets of London](https://www.dailystar.co.uk/real-life/cowboy-horseback-spotted-strolling-down-37491293). Subway launched Buttermilk Ranch sauce and a Chicken Nacho Ranch sub across participating UK restaurants. The launch was promoted through a cowboy-on-horseback stunt in London.
- 8 July 2026, yorkpress.co.uk: [International fast food chain opens in heart of North Yorkshire town](https://www.yorkpress.co.uk/news/26260866.subway-sandwich-shop-opened-market-cross-selby/). Subway has opened a new sandwich shop at Market Cross in Selby, returning to the town after its previous location closed in 2022. The opening is supported by investment in the shopping centre.

Notable negative coverage:

- 30 July 2026, expressandstar.com: [Mouse-infested West Midlands Subway branch shut down](https://www.expressandstar.com/news/mouse-infested-west-midlands-subway-branch-shut-down-8831109). A Birmingham Subway branch was closed under a hygiene emergency prohibition order after inspectors found a mouse and widespread rodent droppings. The operator must complete required remedial work before reopening.
- 30 July 2026, birminghammail.co.uk: [Subway branch shut down due to mouse droppings](https://www.birminghammail.co.uk/news/midlands-news/birmingham-subway-shut-inspector-smelled-34377638). A Subway branch in Sparkbrook, Birmingham was ordered to close after inspectors found a live mouse and widespread rodent droppings. The premises must meet an environmental-health schedule of works before reopening.
- 4 July 2026, derbytelegraph.co.uk: [Town centre Subway must improve after damning hygiene score](https://www.derbytelegraph.co.uk/whats-on/whats-on-news/derbyshire-town-centre-subway-must-11039883). A Subway branch in Chesterfield received a two-out-of-five hygiene rating after inspectors identified necessary improvements in food handling and premises cleanliness. The article also notes another Derbyshire Subway was formally closed earlier in the year following a zero-star rating.

- [Subway deep dive](https://www.omniscan.ai/benchmarks/uk-fast-food-qsr-2026-07?entity=subway&view=deep-dive)
- [Subway PDF report](https://www.omniscan.ai/benchmarks/uk-fast-food-qsr-2026-07/reports/subway.pdf)

## Methodology

- **Share of coverage**: an organisation's mentions divided by all mentions of the organisations tracked in the same sector that month, in UK earned media. It is the central measure of media visibility in Omniscan benchmarks. "Average monthly share" is the mean of the monthly shares across the reporting period.
- **Mention**: one article that covers an organisation, classified as positive, neutral or negative in tone. Articles are deduplicated, and an organisation's own websites and passing sponsorship name-checks are excluded, so only earned media counts.
- **Net tone**: positive mentions minus negative mentions, as a percentage of all mentions (range −100 to +100).
- **Themes**: every article is assigned to one of the sector's editorial themes. A theme index above 1 means the organisation is covered on that theme more than its peers are; below 1 means less.
- **Calculation**: every figure is computed directly from the classified articles; narrative summaries are checked against those figures.
- **Sources**: UK national and international, trade and specialist, regional and local, and aggregator and syndication earned media.

## Other UK Fast Food & QSR editions

- [UK fast food & QSR media reputation tracker – 2026 year to date](https://www.omniscan.ai/benchmarks/uk-fast-food-qsr-2026-ytd.md)
- [UK fast food & QSR media reputation tracker – H1 2026](https://www.omniscan.ai/benchmarks/uk-fast-food-qsr-2026-h1.md)
- [UK fast food & QSR media reputation tracker – August 2026](https://www.omniscan.ai/benchmarks/uk-fast-food-qsr-2026-08.md)
- [UK fast food & QSR media reputation tracker – September 2026](https://www.omniscan.ai/benchmarks/uk-fast-food-qsr-2026-09.md)
- [All Omniscan media benchmarks](https://www.omniscan.ai/benchmarks.md)

## How to cite

Omniscan, "UK fast food & QSR media reputation tracker", July 2026 (1 July 2026–31 July 2026), published 1 September 2026. https://www.omniscan.ai/benchmarks/uk-fast-food-qsr-2026-07