---
title: UK food delivery & meal kits media reputation tracker – July 2026
canonical_url: https://www.omniscan.ai/benchmarks/uk-food-delivery-meal-kits-2026-07
type: dataset
publisher: Omniscan
sector: UK Food Delivery & Meal Kits
period: July 2026
coverage_start: '2026-07-01'
coverage_end: '2026-07-31'
date_published: '2026-09-01'
last_updated: '2026-09-01'
organisations: 5
articles_analysed: 200
mentions: 237
data_download: https://www.omniscan.ai/benchmarks/uk-food-delivery-meal-kits-2026-07/data.json
summary: Uber Eats had the highest average monthly share of coverage (45.6%) among
  5 companies in UK earned media from 1 July 2026 to 31 July 2026, ahead of Deliveroo
  (27.8%) and Just Eat (16.5%).
---

# UK food delivery & meal kits media reputation tracker: July 2026 (1 July 2026–31 July 2026)

> Uber Eats had the highest average monthly share of coverage (45.6%) among 5 companies in UK earned media from 1 July 2026 to 31 July 2026, ahead of Deliveroo (27.8%) and Just Eat (16.5%). Gousto had the most favourable net tone (+88). Omniscan analysed 200 articles containing 237 mentions of the companies tracked.

Interactive version: https://www.omniscan.ai/benchmarks/uk-food-delivery-meal-kits-2026-07

## UK Food Delivery & Meal Kits ranking by share of coverage, July 2026

| Rank | Organisation | Average monthly share of coverage | Mentions | Positive | Neutral | Negative | Net tone |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | Uber Eats | 45.6% | 108 | 72% | 24% | 4% | +69 |
| 2 | Deliveroo | 27.8% | 66 | 74% | 14% | 12% | +62 |
| 3 | Just Eat | 16.5% | 39 | 54% | 36% | 10% | +44 |
| 4 | HelloFresh | 6.8% | 16 | 69% | 12% | 19% | +50 |
| 5 | Gousto | 3.4% | 8 | 88% | 12% | 0% | +88 |

## Companies in detail

### Uber Eats

**Uber Eats leads as retail partnerships broaden its media profile**

Uber Eats ranked 1st of 5 by average monthly share of coverage (45.6%) in the UK Food Delivery & Meal Kits benchmark for July 2026, with 108 mentions and a net tone of +69.

July produced the strongest monthly position, with a 45.6% share and 108 mentions alongside Tesco and JD Sports delivery agreements, expanded Nectar benefits and the proposed Delivery Hero takeover. July 2026: share rose 23.3 points to 45.6% and rank moved from third to first; coverage included Tesco’s rapid-grocery agreement and expanded Nectar collection on Sainsbury’s orders. July 2026: Tesco agreed rapid-grocery partnerships with Uber Eats and Deliveroo, reported by Retail Technology Innovation Hub. Uber Eats users can link their Nectar card to earn one point per £1 spent on Sainsbury's grocery orders through the app. The integration extends Nectar's existing ability to redeem points for Uber vouchers. Tesco has partnered with Uber Eats and Deliveroo to enable rapid grocery orders through their platforms from August. The agreement extends Clubcard prices and points to third-party delivery orders.

Key messages:

- Uber Eats users can link their Nectar card to earn one point per £1 spent on Sainsbury's grocery orders through the app. The integration extends Nectar's existing ability to redeem points for Uber vouchers.
- Wagamama has launched nationwide on Uber Eats in the UK. A London promotion will see selected orders delivered by a custom Toyota drift car, while UK customers can enter a competition for free Wagamama.
- A young man was filmed allegedly stealing a food order from an Uber Eats rider's bike in Edinburgh. The report also cites previous concerns about violence, accidents and theft affecting delivery riders in the city.
- Uber Eats UK temporarily removed Argentine food items from its platform as a humorous promotion around an England-Argentina World Cup match. The campaign drew responses from Uber's Argentina and Brazil accounts and Gordon Ramsay.
- July 2026: Tesco agreed rapid-grocery partnerships with Uber Eats and Deliveroo, reported by Retail Technology Innovation Hub.

Leading themes:

- Grocery & Rapid Delivery: 46.3% of Uber Eats's coverage (theme index 1.39, net tone +86)
- Restaurants, Commissions & Partnerships: 23.1% of Uber Eats's coverage (theme index 1.49, net tone +96)
- Consumer, Pricing & Service: 10.2% of Uber Eats's coverage (theme index 0.57, net tone +27)

Notable positive coverage:

- 30 July 2026, nottinghampost.com: [Sainsbury's Nectar card holders can now earn extra points with major change](https://www.nottinghampost.com/news/nottingham-news/sainsburys-nectar-card-holders-can-11084283). Sainsbury's Nectar members can earn one point per £1 spent on eligible grocery orders through Uber Eats at participating stores. The rollout covers more than 1,300 UK sites.
- 22 July 2026, newsshopper.co.uk: [Tesco announces major delivery change to 'make shopping easier' from next month](https://www.newsshopper.co.uk/news/national/uk-today/26300619.tesco-shares-new-uber-eats-deliveroo-partnership/). Tesco has partnered with Uber Eats and Deliveroo to enable rapid grocery orders through their platforms from August. The agreement extends Clubcard prices and points to third-party delivery orders.
- 30 July 2026, express.co.uk: [Sainsbury's introduces £1 change to Nectar scheme in 1,300 UK stores](https://www.express.co.uk/finance/personalfinance/2234406/sainsburys-1-change-nectar-scheme). Uber Eats users can link their Nectar card to earn one point per £1 spent on Sainsbury's grocery orders through the app. The integration extends Nectar's existing ability to redeem points for Uber vouchers.

Notable negative coverage:

- 21 July 2026, edinburghlive.co.uk: [Moment Edinburgh youth 'steals' Uber Eats delivery from bike in broad daylight](https://www.edinburghlive.co.uk/news/edinburgh-news/moment-edinburgh-youth-steals-uber-34328827). A young man was filmed allegedly stealing a food order from an Uber Eats rider's bike in Edinburgh. The report also cites previous concerns about violence, accidents and theft affecting delivery riders in the city.
- 21 July 2026, dailyrecord.co.uk: [Edinburgh thief caught on camera 'stealing Uber Eats delivery' from bike](https://www.dailyrecord.co.uk/news/scottish-news/edinburgh-thief-caught-camera-stealing-37460483). The article reports the alleged theft of an Uber Eats food order from a parked delivery bike in Edinburgh. It links the incident to reported safety concerns among delivery riders, including assaults, accidents and theft.

- [Uber Eats deep dive](https://www.omniscan.ai/benchmarks/uk-food-delivery-meal-kits-2026-07?entity=ubereats&view=deep-dive)
- [Uber Eats PDF report](https://www.omniscan.ai/benchmarks/uk-food-delivery-meal-kits-2026-07/reports/ubereats.pdf)

### Deliveroo

**Grocery & Rapid Delivery shaped Deliveroo's media profile during July 2026**

Deliveroo ranked 2nd of 5 by average monthly share of coverage (27.8%) in the UK Food Delivery & Meal Kits benchmark for July 2026, with 66 mentions and a net tone of +62.

Deliveroo provided a £1,966 voucher as the prize for a Jude Bellingham lookalike contest in Shoreditch. The winner said he would use it to celebrate with friends, pizzas and beer. Deliveroo provided a £1,966 voucher as the prize for a Jude Bellingham lookalike contest in Shoreditch. The winner said he would use it to celebrate with friends, pizzas and beer. England's World Cup match against Mexico drove a sharp increase in Deliveroo overnight orders, including higher demand for sparkling wine, popcorn, coffee, pizza and burgers. The article frames food-delivery demand as part of a wider matchday consumer-spending boost. Deliveroo said London orders for products including BBQ food, pizza and cocktails rose sharply during England's World Cup group-stage matches. The platform extended delivery hours with restaurant and grocery partners for knockout fixtures.

Key messages:

- Deliveroo provided a £1,966 voucher as the prize for a Jude Bellingham lookalike contest in Shoreditch. The winner said he would use it to celebrate with friends, pizzas and beer.
- England's World Cup match against Mexico drove a sharp increase in Deliveroo overnight orders, including higher demand for sparkling wine, popcorn, coffee, pizza and burgers. The article frames food-delivery demand as part of a wider matchday consumer-spending boost.
- Deliveroo said London orders for products including BBQ food, pizza and cocktails rose sharply during England's World Cup group-stage matches. The platform extended delivery hours with restaurant and grocery partners for knockout fixtures.
- Tortilla reported that UK delivery sales accelerated after it re-listed on Deliveroo and adopted a multi-aggregator model including Uber Eats and Just Eat. The restaurant chain said delivery growth reached 54.1% in the 14 weeks to 28 June 2026.
- PizzaExpress's virtual Mac & Wings brand has expanded to more than 300 UK locations through an exclusive Deliveroo deal. Brava Hospitality's delivery-only Pronto Pasta is also being rolled out across Prezzo sites and is available only through Deliveroo.

Leading themes:

- Grocery & Rapid Delivery: 51.5% of Deliveroo's coverage (theme index 1.49, net tone +82)
- Consumer, Pricing & Service: 16.7% of Deliveroo's coverage (theme index 1.24, net tone +18)
- Restaurants, Commissions & Partnerships: 15.2% of Deliveroo's coverage (theme index 0.74, net tone +100)

Notable positive coverage:

- 15 July 2026, theguardian.com: [Jude Bellingham lookalikes compete for a £1,966 Deliveroo voucher](https://www.theguardian.com/football/2026/jul/15/jude-bellingham-lookalikes-compete-for-a-1966-deliveroo-voucher). Deliveroo provided a £1,966 voucher as the prize for a Jude Bellingham lookalike contest in Shoreditch. The winner said he would use it to celebrate with friends, pizzas and beer.
- 11 July 2026, theguardian.com: [World Cup quarter-final expected to generate £500m sales boost for UK economy](https://www.theguardian.com/business/2026/jul/11/world-cup-quarter-finals-expected-to-generate-half-billion-pound-sales-rise-for-uk-economy). England's World Cup match against Mexico drove a sharp increase in Deliveroo overnight orders, including higher demand for sparkling wine, popcorn, coffee, pizza and burgers. The article frames food-delivery demand as part of a wider matchday consumer-spending boost.
- 5 July 2026, cityam.com: [World Cup gives London restaurants and retailers Deliveroo boost](https://www.cityam.com/world-cup-gives-london-restaurants-and-retailers-deliveroo-boost/). Deliveroo said London orders for products including BBQ food, pizza and cocktails rose sharply during England's World Cup group-stage matches. The platform extended delivery hours with restaurant and grocery partners for knockout fixtures.

Notable negative coverage:

- 29 July 2026, dailymail.com: [Teenage binge drinking was a rite of passage. But I'm paying the price](https://www.dailymail.com/lifestyle/food-drink/article-16013875/millions-millennials-teenage-binge-drinking-paying-price-irreparable-damage.html). A sobriety advocate describes how alcohol ordered through delivery apps including Deliveroo made it easier to sustain harmful drinking. She calls for tighter regulation, including potential delivery restrictions, spending caps and limits on alcohol promotions.
- 15 July 2026, independent.co.uk: [Man who stole Deliveroo bag at protest caught after posting photos online](https://www.independent.co.uk/news/uk/crime/henry-nowak-protest-robert-scott-deliveroo-b3015480.html). A man pleaded guilty after stealing a Deliveroo bag and causing damage during an anti-migrant protest in Liverpool. The report also describes racist abuse directed at takeaway delivery riders.
- 9 July 2026, thetimes.com: [Dumped tents and Deliveroo knocks: locals curse the Wimbledon queue](https://www.thetimes.com/sport/tennis/wimbledon/article/wimbledon-tennis-queue-residents-litter-mv7lfkwd0). The article reports local campaigners' complaints that the Wimbledon queue is causing rubbish and antisocial behaviour, including Deliveroo deliveries to the queue. It frames Deliveroo activity as part of residents' disruption concerns.

- [Deliveroo deep dive](https://www.omniscan.ai/benchmarks/uk-food-delivery-meal-kits-2026-07?entity=deliveroo&view=deep-dive)
- [Deliveroo PDF report](https://www.omniscan.ai/benchmarks/uk-food-delivery-meal-kits-2026-07/reports/deliveroo.pdf)

### Just Eat

**Just Eat’s lead gave way to a broader third-place finish**

Just Eat ranked 3rd of 5 by average monthly share of coverage (16.5%) in the UK Food Delivery & Meal Kits benchmark for July 2026, with 39 mentions and a net tone of +44.

In July 2026, Just Eat recorded 39 mentions, 16.5% of cohort coverage and rank #3, with net sentiment of +44. Coverage focused on Consumer, Pricing & Service. July 2026: share fell 10.3 percentage points to 16.5% and rank moved to third; contemporaneous coverage included World Cup ordering data and the expansion of health, beauty and pharmacy delivery. Just Eat says England World Cup matches have increased takeaway orders by an average of 16%, with the Mexico match generating a 129% rise around its 2am kick-off. The platform expects further demand growth for England's match against Norway. A former Just Eat Takeaway.com and Skip product leader has joined delivery specialist Trexity. The article also reports Just Eat's WhatsApp ordering pilot and notes its UK AI voice-assistant rollout. Just Eat says its health, beauty and pharmacy delivery offer is growing through partnerships including Boots and Superdrug, with rapid delivery supporting high-value and late-night orders. The company says non-food categories improve courier utilisation and create incremental retailer revenue.

Key messages:

- Just Eat says England World Cup matches have increased takeaway orders by an average of 16%, with the Mexico match generating a 129% rise around its 2am kick-off. The platform expects further demand growth for England's match against Norway.
- A former Just Eat Takeaway.com and Skip product leader has joined delivery specialist Trexity. The article also reports Just Eat's WhatsApp ordering pilot and notes its UK AI voice-assistant rollout.
- Just Eat says its health, beauty and pharmacy delivery offer is growing through partnerships including Boots and Superdrug, with rapid delivery supporting high-value and late-night orders. The company says non-food categories improve courier utilisation and create incremental retailer revenue.
- Just Eat Takeaway.com analysed World Cup ordering across seven markets, including England, and found pizza was the most consistently popular match-day cuisine. England's round-of-32 win reportedly generated a 15.5% week-on-week increase in orders.
- Nationwide's FlexStudent account offers £100 cash and 12 months of Just Eat vouchers worth £120 to new student customers. Nationwide says the previous Just Eat promotion generated more than half a million takeaway vouchers.

Leading themes:

- Consumer, Pricing & Service: 30.8% of Just Eat's coverage (theme index 2.77, net tone +25)
- Restaurants, Commissions & Partnerships: 25.6% of Just Eat's coverage (theme index 1.45, net tone +100)
- Grocery & Rapid Delivery: 20.5% of Just Eat's coverage (theme index 0.48, net tone +25)

Notable positive coverage:

- 19 July 2026, independent.co.uk: [The receipts are in: how England's World Cup run changed what Britain ate and drank](https://www.independent.co.uk/life-style/food-and-drink/features/england-world-cup-pubs-shops-restaurants-food-drink-boost-b3015944.html). England's 2026 World Cup run increased food, grocery, pub and takeaway spending in Britain. Just Eat said orders during England games rose by an average of 16%, with a late-night Mexico fixture more than doubling orders.
- 22 July 2026, retailtechinnovationhub.com: [Charles Cheung departs Just Eat and Skip and jumps into Director of Product position at Trexity](https://retailtechinnovationhub.com/home/2026/7/21/charles-cheung-departs-just-eat-and-skip-and-jumps-into-director-of-product-role-at-trexity). A former Just Eat Takeaway.com and Skip product leader has joined delivery specialist Trexity. The article also reports Just Eat's WhatsApp ordering pilot and notes its UK AI voice-assistant rollout.
- 20 July 2026, retailgazette.co.uk: [Just Eat's global health & beauty lead on "magic" mission-led categories](https://www.retailgazette.co.uk/blog/2026/07/just-eat-global-health-beauty-lead/). Just Eat says its health, beauty and pharmacy delivery offer is growing through partnerships including Boots and Superdrug, with rapid delivery supporting high-value and late-night orders. The company says non-food categories improve courier utilisation and create incremental retailer revenue.

Notable negative coverage:

- 26 July 2026, thenational.scot: [Far right thugs attack Glasgow delivery driver with traffic cone in 'racist' incident](https://www.thenational.scot/news/26410358.far-right-thugs-attack-glasgow-delivery-driver-traffic-cone/). A Just Eat delivery worker in Glasgow was reportedly subjected to racist abuse and had a traffic cone thrown at him during disorder linked to an anti-immigration rally. Police made arrests and said further enquiries were under way.
- 7 July 2026, stokesentinel.co.uk: [Just Eat says sorry after livid Lucy 'scammed'](https://www.stokesentinel.co.uk/news/stoke-on-trent-news/just-eat-says-sorry-after-11049131). Just Eat apologised and refunded a customer after a courier allegedly obtained her delivery code and drove away without handing over the order. The company said it removed the courier from its platform and was urgently investigating.
- 20 July 2026, crimeworld.com: [Just Eat deliver €120 booze to woman with drink-related illness in Dublin hospital](https://www.crimeworld.com/ireland/just-eat-deliver-120-booze-to-woman-with-drink-related-illness-in-dublin-hospital/a/158699256.html). A report alleges that Just Eat couriers delivered more than €120 of alcohol to a patient being treated for alcohol-related illness at Tallaght University Hospital in Dublin. The deliveries reportedly occurred over 48 hours.

- [Just Eat deep dive](https://www.omniscan.ai/benchmarks/uk-food-delivery-meal-kits-2026-07?entity=justeat&view=deep-dive)
- [Just Eat PDF report](https://www.omniscan.ai/benchmarks/uk-food-delivery-meal-kits-2026-07/reports/justeat.pdf)

### HelloFresh

**HelloFresh visibility swung between campaigns and financial pressure**

HelloFresh ranked 4th of 5 by average monthly share of coverage (6.8%) in the UK Food Delivery & Meal Kits benchmark for July 2026, with 16 mentions and a net tone of +50.

July’s return to fourth place coincided with The Curious Kitchen at the Natural History Museum and scrutiny of heavy short selling in HelloFresh’s debut bond. July 2026: Grocery Gazette reported the Natural History Museum partnership and immersive family food experience. UK food-and-drink spending data showed healthy meal-kit spending fell 7% quarter on quarter as New Year resolutions faded. Green Chef and Frive performed relatively better, with category annual sales up 1.7%. Short sellers have increased bets against HelloFresh's debut €350 million bond shortly after issuance, following a difficult start to trading. The article concerns investor sentiment toward the company's debt. Short interest in HelloFresh's newly issued €350 million bond has risen sharply, with more than 10% of the issue available to borrow and nearly all on loan. The article links bearish positioning to S&P's downgrade of HelloFresh to junk status amid weakening volumes and competitive pressure.

Key messages:

- HelloFresh UK & Ireland is launching a free family food-learning installation, The Curious Kitchen, at London’s Natural History Museum from 27 July to 30 August. The campaign uses interactive recipe and ingredient activities to promote family dinnertime engagement.
- HelloFresh commissioned research on children’s understanding of food origins and is launching a family food-education experience at the Natural History Museum with gardener Gerald Stratford. The initiative promotes ingredient knowledge and cooking engagement.
- UK food-and-drink spending data showed healthy meal-kit spending fell 7% quarter on quarter as New Year resolutions faded. Green Chef and Frive performed relatively better, with category annual sales up 1.7%.
- Short sellers have increased bets against HelloFresh's debut €350 million bond shortly after issuance, following a difficult start to trading. The article concerns investor sentiment toward the company's debt.

Leading themes:

- Meal Kits & Subscriptions: 81.3% of HelloFresh's coverage (theme index 35.91, net tone +85)
- Financial Results & Ownership: 18.8% of HelloFresh's coverage (theme index 5.92, net tone −100)

Notable positive coverage:

- 10 July 2026, grocerygazette.co.uk: [HelloFresh partners with Natural History Museum for immersive experience](https://www.grocerygazette.co.uk/2026/07/10/hellofresh-natural-history-museum/). HelloFresh UK & Ireland will open a free immersive, farm-inspired family food experience at the Natural History Museum from 27 July to 30 August. The installation supports its Bring Back Dinnertime campaign and food-production education messaging.
- 31 July 2026, nottinghampost.com: [1 in 5 kids think fruit and veg come from shops - do yours know better?](https://www.nottinghampost.com/news/uk-world-news/kids-veg-from-shops-tendendo-11086889). HelloFresh commissioned a survey showing gaps in children’s understanding of food origins. It is launching The Curious Kitchen experience at the Natural History Museum with vegetable grower Gerald Stratford.
- 28 July 2026, mirror.co.uk: [1 in 5 kids think fruit and veg come from shops as real journey 'easy to forget'](https://www.mirror.co.uk/lifestyle/family/1-5-kids-think-fruit-37484115). HelloFresh commissioned research on children’s understanding of food origins and is launching a family food-education experience at the Natural History Museum with gardener Gerald Stratford. The initiative promotes ingredient knowledge and cooking engagement.

Notable negative coverage:

- 21 July 2026, bloomberg.com: [Short Sellers Ramp Up Bets Against HelloFresh's Debut Bond](https://www.bloomberg.com/news/articles/2026-07-21/short-sellers-ramp-up-bets-against-hellofresh-s-debut-bond). Short sellers have increased bets against HelloFresh's debut €350 million bond shortly after issuance, following a difficult start to trading. The article concerns investor sentiment toward the company's debt.
- 22 July 2026, briefs.co: [HelloFresh Bond Attracts Heavy Short Selling](https://www.briefs.co/news/meal-kit-company-s-bond-attracts-heavy-short-selling/). HelloFresh's new €350 million bond has attracted unusually heavy short selling and is trading below par. The article cites an S&P downgrade to junk status, declining sales and competitive pressure.
- 21 July 2026, finance.yahoo.com: [HelloFresh Bond Sees Over 10% Available to Borrow as Short Interest Surges](https://finance.yahoo.com/news/hellofresh-bond-sees-over-10-190157718.html). Short interest in HelloFresh's newly issued €350 million bond has risen sharply, with more than 10% of the issue available to borrow and nearly all on loan. The article links bearish positioning to S&P's downgrade of HelloFresh to junk status amid weakening volumes and competitive pressure.

- [HelloFresh deep dive](https://www.omniscan.ai/benchmarks/uk-food-delivery-meal-kits-2026-07?entity=hellofresh&view=deep-dive)
- [HelloFresh PDF report](https://www.omniscan.ai/benchmarks/uk-food-delivery-meal-kits-2026-07/reports/hellofresh.pdf)

### Gousto

**Restructuring spike gave way to product-led coverage**

Gousto ranked 5th of 5 by average monthly share of coverage (3.4%) in the UK Food Delivery & Meal Kits benchmark for July 2026, with 8 mentions and a net tone of +88.

A food editor's recipe-box review names Gousto as the overall winner, praising its repeatable recipes, breadth of dishes and inspiration. The article also discusses recipe-box pricing, packaging, portions and subscription flexibility. A food editor's recipe-box review names Gousto as the overall winner, praising its repeatable recipes, breadth of dishes and inspiration. The article also discusses recipe-box pricing, packaging, portions and subscription flexibility. A reviewer compares HelloFresh and Gousto meal-kit subscriptions after switching to Gousto. Gousto is described as cheaper, more varied and more personalised, while HelloFresh is considered beginner-friendly but repetitive. Gousto appointed Simply Social as its lead social agency across the UK and Ireland following a competitive pitch. The agency will manage full-funnel social strategy, creative, content production and community management. The article headline reports that Gousto achieved strong growth despite weakness in the wider recipe-kit market.

Key messages:

- A food editor's recipe-box review names Gousto as the overall winner, praising its repeatable recipes, breadth of dishes and inspiration. The article also discusses recipe-box pricing, packaging, portions and subscription flexibility.
- A reviewer compares HelloFresh and Gousto meal-kit subscriptions after switching to Gousto. Gousto is described as cheaper, more varied and more personalised, while HelloFresh is considered beginner-friendly but repetitive.
- Gousto appointed Simply Social as its lead social agency across the UK and Ireland following a competitive pitch. The agency will manage full-funnel social strategy, creative, content production and community management.
- The article headline reports that Gousto achieved strong growth despite weakness in the wider recipe-kit market.

Leading themes:

- Meal Kits & Subscriptions: 62.5% of Gousto's coverage (theme index 11.01, net tone +80)
- Other: 12.5% of Gousto's coverage (theme index 4.77, net tone +100)
- Grocery & Rapid Delivery: 12.5% of Gousto's coverage (theme index 0.31, net tone +100)

Notable positive coverage:

- 27 July 2026, independent.co.uk: [Best recipe boxes for busy foodies, taste-tested by a food editor](https://www.independent.co.uk/extras/indybest/food-drink/subscription-boxes/best-recipe-boxes-a9409706.html). A food editor's recipe-box review names Gousto as the overall winner, praising its repeatable recipes, breadth of dishes and inspiration. The article also discusses recipe-box pricing, packaging, portions and subscription flexibility.
- 1 July 2026, independent.co.uk: [I swapped Hello Fresh for Gousto - but which meal kit box is best?](https://www.independent.co.uk/extras/indybest/food-drink/subscription-boxes/gousto-recipe-meal-box-review-b3006497.html). A reviewer compares HelloFresh and Gousto meal-kit subscriptions after switching to Gousto. Gousto is described as cheaper, more varied and more personalised, while HelloFresh is considered beginner-friendly but repetitive.
- 14 July 2026, lbbonline.com: [Simply Social Appointed Lead Social Agency for Gousto Across UK and Ireland](https://lbbonline.com/news/Simply-Social-Social-Agency-Gousto-UK-Ireland). Gousto appointed Simply Social as its lead social agency across the UK and Ireland following a competitive pitch. The agency will manage full-funnel social strategy, creative, content production and community management.

- [Gousto deep dive](https://www.omniscan.ai/benchmarks/uk-food-delivery-meal-kits-2026-07?entity=gousto&view=deep-dive)
- [Gousto PDF report](https://www.omniscan.ai/benchmarks/uk-food-delivery-meal-kits-2026-07/reports/gousto.pdf)

## Methodology

- **Share of coverage**: an organisation's mentions divided by all mentions of the organisations tracked in the same sector that month, in UK earned media. It is the central measure of media visibility in Omniscan benchmarks. "Average monthly share" is the mean of the monthly shares across the reporting period.
- **Mention**: one article that covers an organisation, classified as positive, neutral or negative in tone. Articles are deduplicated, and an organisation's own websites and passing sponsorship name-checks are excluded, so only earned media counts.
- **Net tone**: positive mentions minus negative mentions, as a percentage of all mentions (range −100 to +100).
- **Themes**: every article is assigned to one of the sector's editorial themes. A theme index above 1 means the organisation is covered on that theme more than its peers are; below 1 means less.
- **Calculation**: every figure is computed directly from the classified articles; narrative summaries are checked against those figures.
- **Sources**: UK national and international, trade and specialist, regional and local, and aggregator and syndication earned media.

## Other UK Food Delivery & Meal Kits editions

- [UK food delivery & meal kits media reputation tracker – 2026 year to date](https://www.omniscan.ai/benchmarks/uk-food-delivery-meal-kits-2026-ytd.md)
- [UK food delivery & meal kits media reputation tracker – H1 2026](https://www.omniscan.ai/benchmarks/uk-food-delivery-meal-kits-2026-h1.md)
- [UK food delivery & meal kits media reputation tracker – August 2026](https://www.omniscan.ai/benchmarks/uk-food-delivery-meal-kits-2026-08.md)
- [UK food delivery & meal kits media reputation tracker – September 2026](https://www.omniscan.ai/benchmarks/uk-food-delivery-meal-kits-2026-09.md)
- [All Omniscan media benchmarks](https://www.omniscan.ai/benchmarks.md)

## How to cite

Omniscan, "UK food delivery & meal kits media reputation tracker", July 2026 (1 July 2026–31 July 2026), published 1 September 2026. https://www.omniscan.ai/benchmarks/uk-food-delivery-meal-kits-2026-07