---
title: UK food & FMCG media reputation tracker – July 2026
canonical_url: https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-07
type: dataset
publisher: Omniscan
sector: UK Food & FMCG
period: July 2026
coverage_start: '2026-07-01'
coverage_end: '2026-07-31'
date_published: '2026-09-01'
last_updated: '2026-09-01'
organisations: 10
articles_analysed: 911
mentions: 650
data_download: https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-07/data.json
summary: Nestlé had the highest average monthly share of coverage (16.8%) among 10
  manufacturers in UK earned media from 1 July 2026 to 31 July 2026, ahead of Unilever
  (16.3%) and Mondelez (13.8%).
---

# UK food & FMCG media reputation tracker: July 2026 (1 July 2026–31 July 2026)

> Nestlé had the highest average monthly share of coverage (16.8%) among 10 manufacturers in UK earned media from 1 July 2026 to 31 July 2026, ahead of Unilever (16.3%) and Mondelez (13.8%). Premier Foods had the most favourable net tone (+85). Omniscan analysed 911 articles containing 650 mentions of the manufacturers tracked.

Interactive version: https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-07

## UK Food & FMCG ranking by share of coverage, July 2026

| Rank | Organisation | Average monthly share of coverage | Mentions | Positive | Neutral | Negative | Net tone |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | Nestlé | 16.8% | 109 | 60% | 29% | 11% | +49 |
| 2 | Unilever | 16.3% | 106 | 53% | 39% | 8% | +44 |
| 3 | Mondelez | 13.8% | 90 | 63% | 23% | 14% | +50 |
| 4 | Mars | 11.4% | 74 | 72% | 5% | 23% | +49 |
| 5 | Danone | 10.6% | 69 | 51% | 45% | 4% | +46 |
| 6 | Kellanova | 9.2% | 60 | 87% | 8% | 5% | +82 |
| 7 | PepsiCo | 8.9% | 58 | 42% | 17% | 41% | 0 |
| 8 | Greencore | 6.0% | 39 | 74% | 26% | 0% | +74 |
| 9 | Premier Foods | 4.0% | 26 | 88% | 8% | 4% | +85 |
| 10 | Kraft Heinz | 2.9% | 19 | 47% | 21% | 32% | +16 |

## Manufacturers in detail

### Nestlé

**Nestlé leads year to date after recall-heavy opening**

Nestlé ranked 1st of 10 by average monthly share of coverage (16.8%) in the UK Food & FMCG benchmark for July 2026, with 109 mentions and a net tone of +49.

The company returned to first in July, when coverage included the planned Peranel water joint venture, the Aero-Milkybar range and a commitment to remove artificial food colourings. July 2026: Nestlé agreed to form the Peranel water and beverages joint venture with Platinum Equity, reported by the Daily Mail. Nestlé is launching Milk Chocolate and Brownie KitKat sharing bars in major UK supermarkets from 3 August. The 99g additions expand the brand’s sharing-bar range and are expected to retail at £2. Nestlé has launched Aero x Milkybar chocolate bars and Aero Bubbles across UK supermarkets, including Home Bargains and Iceland. The collaboration combines two of its established confectionery brands. Nestlé UK and Ireland general counsel Mark Maurice-Jones discusses the company’s legal, compliance, AI-governance and ESG priorities. He says HFSS rules and packaging taxes are among the regulatory issues affecting the business.

Key messages:

- Nestlé is launching Milk Chocolate and Brownie KitKat sharing bars in major UK supermarkets from 3 August. The 99g additions expand the brand’s sharing-bar range and are expected to retail at £2.
- Nestlé has launched Aero x Milkybar chocolate bars and Aero Bubbles across UK supermarkets, including Home Bargains and Iceland. The collaboration combines two of its established confectionery brands.
- Nestlé UK and Ireland general counsel Mark Maurice-Jones discusses the company’s legal, compliance, AI-governance and ESG priorities. He says HFSS rules and packaging taxes are among the regulatory issues affecting the business.
- Nestlé and agency VML turned a stolen KitKat shipment into a rapid-response campaign featuring a batch-code tracker. Nestlé estimated the activity generated publicity worth about £166m, with major social-media engagement.
- Nestlé has confirmed the UK discontinuation of Aero Melts, which launched in 2021. It highlighted continued investment in Aero Bubbles variants and other Aero products.

Leading themes:

- Brands, Products & Marketing: 41.3% of Nestlé's coverage (theme index 1.91, net tone +73)
- Leadership, Strategy & M&A: 15.6% of Nestlé's coverage (theme index 1.62, net tone +6)
- ESG, Community & Sustainability: 15.6% of Nestlé's coverage (theme index 1.14, net tone +100)

Notable positive coverage:

- 22 July 2026, scottishgrocer.co.uk: [KitKat expands sharing bar range with two new flavours](https://scottishgrocer.co.uk/2026/07/22/kitkat-expands-sharing-bar-range-with-two-new-flavours/). Nestlé has expanded its KitKat sharing-bar range with Milk Chocolate and Brownie variants. The launches take the range to six products and are positioned as indulgent, vegetarian-friendly sharing options.
- 8 July 2026, liverpoolecho.co.uk: [Home Bargains shoppers sprint to try 'game-changing' new Aero bar](https://www.liverpoolecho.co.uk/whats-on/food-drink-news/home-bargains-shoppers-sprint-try-34256488). Nestlé has launched Aero x Milkybar chocolate bars and Aero Bubbles across UK supermarkets, including Home Bargains and Iceland. The collaboration combines two of its established confectionery brands.
- 24 July 2026, globallegalpost.com: [‘My aim has been to build a culture where people feel accountable for doing business the right way’: Nestlé UK and Ireland GC Mark Maurice-Jones](https://www.globallegalpost.com/news/my-aim-has-been-to-build-a-culture-where-people-feel-accountable-for-doing-business-the-right-way-nestle-uk-and-ireland-gc-mark-maurice-jones-291952039). Nestlé UK and Ireland general counsel Mark Maurice-Jones discusses the company’s legal, compliance, AI-governance and ESG priorities. He says HFSS rules and packaging taxes are among the regulatory issues affecting the business.

Notable negative coverage:

- 22 July 2026, express.co.uk: [Nestle axes 'fan favourite' chocolate treat after just 4 years](https://www.express.co.uk/news/uk/2231801/nestle-axes-fan-favourite-chocolate). Nestlé has confirmed the UK discontinuation of Aero Melts, which launched in 2021. It highlighted continued investment in Aero Bubbles variants and other Aero products.
- 24 July 2026, confectioneryproduction.com: [Nestlé suffers share drop amid major global market challenges](https://www.confectioneryproduction.com/news/58734/58734/). Nestlé reported a 2.6% sales decline to CHF43.1bn and a 31% fall in first-half net profit, prompting a reported 7% share-price drop. The company cited commodity-cost pressures and noted global job cuts affecting some UK production facilities, including York.
- 24 July 2026, foodmanufacture.co.uk: [Nestlé warned not use Buxton sale to "attack workers](https://www.foodmanufacture.co.uk/Article/2026/07/24/unite-has-warned-nestle-not-to-use-its-buxton-sale-to-attack-workers/). Unite has warned Nestlé and prospective Buxton joint-venture partner Platinum Equity against reducing jobs, pay or conditions following the planned sale. The union cited proposed UK job cuts and concern over engineering roles at Nestlé's Halifax factory.

- [Nestlé deep dive](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-07?entity=nestle&view=deep-dive)
- [Nestlé PDF report](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-07/reports/nestle.pdf)

### Unilever

**Financial Results & Trading shaped Unilever's media profile during July 2026**

Unilever ranked 2nd of 10 by average monthly share of coverage (16.3%) in the UK Food & FMCG benchmark for July 2026, with 106 mentions and a net tone of +44.

Unilever returned to second in July as stronger second-quarter sales, raised guidance and the planned London listing for the combined food business expanded the agenda. Unilever delivered 5.5% second-quarter volume growth and raised its 2026 underlying sales-growth forecast to within its 4%-6% target range. The group cited strength in home care, beauty and personal care, while progressing the separation of its food business. Freehand raised $75 million to expand AI agents used for supply-chain procurement and payment operations. Unilever is cited as a global deployment customer, with its supply-chain VP describing the technology as an anchor deployment. Unilever chief executive Fernando Fernandez faces investor pressure over the group's strategy and proposed £33bn combination of Marmite and Hellmann's products with McCormick. Critics question the transaction and Unilever's wider restructuring following the Magnum ice-cream spin-off.

Key messages:

- Unilever delivered 5.5% second-quarter volume growth and raised its 2026 underlying sales-growth forecast to within its 4%-6% target range. The group cited strength in home care, beauty and personal care, while progressing the separation of its food business.
- Freehand raised $75 million to expand AI agents used for supply-chain procurement and payment operations. Unilever is cited as a global deployment customer, with its supply-chain VP describing the technology as an anchor deployment.
- Unilever chief executive Fernando Fernandez faces investor pressure over the group's strategy and proposed £33bn combination of Marmite and Hellmann's products with McCormick. Critics question the transaction and Unilever's wider restructuring following the Magnum ice-cream spin-off.
- Fundsmith manager Terry Smith said he sold his Unilever holding, claiming investors had been misled over Unilever's planned sale of its food business to McCormick. He criticised the company for not offering shareholders a vote on the transaction.
- The CMA has opened a consultation on the potential UK competition effects of Unilever's proposed merger of its food businesses with McCormick. The deal has attracted investor criticism and is expected to complete by mid-2027.

Leading themes:

- Financial Results & Trading: 46.2% of Unilever's coverage (theme index 2.29, net tone +86)
- Leadership, Strategy & M&A: 30.2% of Unilever's coverage (theme index 4.44, net tone −19)
- Brands, Products & Marketing: 7.5% of Unilever's coverage (theme index 0.27, net tone +88)

Notable positive coverage:

- 28 July 2026, wsj.com: [Unilever Raises Outlook After Sales Growth Accelerates](https://www.wsj.com/business/retail/unilever-raises-outlook-after-sales-growth-accelerates-f8a762ea). Unilever raised its full-year outlook after underlying sales growth accelerated in the second quarter. It now expects around 3% underlying volume growth for the year, compared with a previous expectation of at least 2%.
- 28 July 2026, independent.co.uk: [Unilever hails best sales in more than a decade ahead of food business spin-off](https://www.independent.co.uk/news/business/unilever-marmite-dove-holly-williams-press-association-b3022811.html). Unilever raised its annual outlook after second-quarter sales growth reached 5.8%, supported by a 5.5% increase in volumes. The article also notes slower food sales and the proposed joint venture with McCormick for its food business.
- 28 July 2026, esmmagazine.com: [Unilever Reports Best Quarterly Volumes In Over A Decade, Upgrades Annual Forecast](https://www.esmmagazine.com/a-brands/unilever-reports-best-quarterly-volumes-in-over-a-decade-upgrades-annual-forecast-317649). Unilever delivered 5.5% second-quarter volume growth and raised its 2026 underlying sales-growth forecast to within its 4%-6% target range. The group cited strength in home care, beauty and personal care, while progressing the separation of its food business.

Notable negative coverage:

- 27 July 2026, thisismoney.co.uk: [Unilever boss under pressure to defend his controversial strategy](https://www.thisismoney.co.uk/money/markets/article-16007411/Unilever-boss-pressure-defend-controversial-strategy.html). Unilever chief executive Fernando Fernandez faces investor pressure over the group's strategy and proposed £33bn combination of Marmite and Hellmann's products with McCormick. Critics question the transaction and Unilever's wider restructuring following the Magnum ice-cream spin-off.
- 7 July 2026, cityam.com: [Terry Smith dubs Ozempic maker Novo Nordisk 'investment disaster'](https://www.cityam.com/terry-smith-dubs-weight-loss-giant-novo-nordisk-investment-disaster/). Fundsmith manager Terry Smith said he sold his Unilever holding, claiming investors had been misled over Unilever's planned sale of its food business to McCormick. He criticised the company for not offering shareholders a vote on the transaction.
- 22 July 2026, foodnavigator.com: [Unilever-McCormick merger: Anti-trust consultation begins](https://www.foodnavigator.com/Article/2026/07/22/unilever-mccormick-merger-anti-trust-consultation-begins/). The CMA has opened a consultation on the potential UK competition effects of Unilever's proposed merger of its food businesses with McCormick. The deal has attracted investor criticism and is expected to complete by mid-2027.

- [Unilever deep dive](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-07?entity=unilever&view=deep-dive)
- [Unilever PDF report](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-07/reports/unilever.pdf)

### Mondelez

**Mondelez moved from third place to sustained competitive contention**

Mondelez ranked 3rd of 10 by average monthly share of coverage (13.8%) in the UK Food & FMCG benchmark for July 2026, with 90 mentions and a net tone of +50.

July then recorded a 10.5-point fall to 13.8% and third place, while second-quarter results and Halloween launches were prominent contemporaneous developments. Mondelez beat second-quarter revenue and profit expectations, supported by demand for biscuits and chocolate and higher pricing. It raised its outlook for annual organic revenue growth to at least 2%. Mondelez employees in Bournville completed a charity cycling challenge for Alzheimer's Research UK, with Cadbury Foundation match funding lifting donations to £3,030. Mondelez has supported the charity as a national partner for three years. The Cadbury Foundation, supported by Mondelez International, donated more than £650,000 to charities and community partnerships during 2025. Its activity included health programmes, food-bank support, employability workshops and employee volunteering. Mondelez has launched its #ProudlyMadeHere Cadbury Dairy Milk campaign, celebrating the UK people, factories, dairy farms and distribution network behind the brand. The campaign highlights operations including Chirk, Marlbrook, Bournville and Minworth.

Key messages:

- Mondelez beat second-quarter revenue and profit expectations, supported by demand for biscuits and chocolate and higher pricing. It raised its outlook for annual organic revenue growth to at least 2%.
- Mondelez employees in Bournville completed a charity cycling challenge for Alzheimer's Research UK, with Cadbury Foundation match funding lifting donations to £3,030. Mondelez has supported the charity as a national partner for three years.
- The Cadbury Foundation, supported by Mondelez International, donated more than £650,000 to charities and community partnerships during 2025. Its activity included health programmes, food-bank support, employability workshops and employee volunteering.
- Mondelez has launched its #ProudlyMadeHere Cadbury Dairy Milk campaign, celebrating the UK people, factories, dairy farms and distribution network behind the brand. The campaign highlights operations including Chirk, Marlbrook, Bournville and Minworth.
- Mondelez has launched a limited-edition purple Oreo with BTS, inspired by Korean hotteok pancakes. The article also notes new Galaxy chocolate bars from Mars appearing in selected UK retailers.

Leading themes:

- Brands, Products & Marketing: 40.0% of Mondelez's coverage (theme index 1.78, net tone +69)
- Financial Results & Trading: 32.2% of Mondelez's coverage (theme index 1.39, net tone +55)
- ESG, Community & Sustainability: 11.1% of Mondelez's coverage (theme index 0.77, net tone +90)

Notable positive coverage:

- 29 July 2026, m.economictimes.com: [Oreo maker Mondelez beats second-quarter estimates on steady demand](https://m.economictimes.com/news/international/business/oreo-maker-mondelez-beats-second-quarter-estimates-on-steady-demand/articleshow/132704404.cms). Mondelez beat second-quarter revenue and profit expectations, supported by demand for biscuits and chocolate and higher pricing. It raised its outlook for annual organic revenue growth to at least 2%.
- 30 July 2026, mynewsdesk.com: [Mondelēz employees cycle over 1400 miles in aid of Alzheimer's Research UK](https://www.mynewsdesk.com/uk/mondelez-uk/pressreleases/mondelez-employees-cycle-over-1400-miles-in-aid-of-alzheimers-research-uk-3459626). Mondelez employees in Bournville completed a charity cycling challenge for Alzheimer's Research UK, with Cadbury Foundation match funding lifting donations to £3,030. Mondelez has supported the charity as a national partner for three years.
- 17 July 2026, mynewsdesk.com: [From Bournville to beyond: The Cadbury Foundation celebrates landmark anniversary year and welcomes new Chair of Trustees](https://www.mynewsdesk.com/uk/mondelez-uk/pressreleases/from-bournville-to-beyond-the-cadbury-foundation-celebrates-landmark-anniversary-year-and-welcomes-new-chair-of-trustees-3458538). The Cadbury Foundation, supported by Mondelez International, donated more than £650,000 to charities and community partnerships during 2025. Its activity included health programmes, food-bank support, employability workshops and employee volunteering.

Notable negative coverage:

- 6 July 2026, birminghammail.co.uk: [Cadbury launches smaller sized chocolate bars and people aren't impressed](https://www.birminghammail.co.uk/whats-on/shopping/cadbury-launches-smaller-sized-chocolate-34241906). Cadbury has launched 56g resealable Dairy Milk Grab & Go bars in three variants at Morrisons. Some consumers criticised the smaller format, while Mondelez cited demand for convenient treats and cocoa-cost pressures.
- 6 July 2026, kidderminstershuttle.co.uk: [Cadbury confirms it has shrunk 2 popular products in move dubbed a 'last resort'](https://www.kidderminstershuttle.co.uk/news/26255417.cadbury-confirms-shrunk-heroes-roses-tubs/). Cadbury has reduced the weight of its Heroes and Roses tubs from 550g to 475g while prices remain broadly unchanged, citing higher supply-chain input costs. The article also notes new Cadbury Dairy Milk Grab & Go bars and a limited-edition flavour launch.
- 6 July 2026, dailystar.co.uk: [Cadbury lovers aren't impressed as they spot smaller Dairy Milk chocolate bars](https://www.dailystar.co.uk/life-style/cadbury-lovers-arent-impressed-spot-37393577). The article reports consumer dissatisfaction after smaller Cadbury Dairy Milk Grab & Go bars were spotted in Morrisons. The product is part of Cadbury's effort to offer portable, portioned chocolate formats amid higher cocoa costs.

- [Mondelez deep dive](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-07?entity=mondelez&view=deep-dive)
- [Mondelez PDF report](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-07/reports/mondelez.pdf)

### Mars

**Mars ranked fifth as investment and innovation broadened coverage**

Mars ranked 4th of 10 by average monthly share of coverage (11.4%) in the UK Food & FMCG benchmark for July 2026, with 74 mentions and a net tone of +49.

July broadened the agenda through the Shubh Mint supply programme, Dolmio Active, Christmas confectionery launches and the ASA ruling on an M&M’s advert. July 2026: Mars introduced Shubh Mint menthol into European chewing-gum supply chains, reported by EME Outlook Magazine. Mars is investing £190m in its Slough factory through 2028, expanding automation, digital systems, sustainability measures and workforce training. The company says the project will increase efficiency, reduce waste and reinforce the site's role as a major European confectionery hub. Mars is incorporating sustainably sourced natural menthol from its Shubh Mint programme into chewing-gum manufacturing in the UK and Poland. The programme has engaged more than 24,000 Indian farmers and is being expanded across Mars's European brand portfolio. The article reports Galaxy's launch of Millionaire Crumble and Cinnamon Swirl chocolate flavours in selected UK retail outlets. It also covers an M&S own-label chocolate launch and other confectionery news.

Key messages:

- Mars is investing £190m in its Slough factory through 2028, expanding automation, digital systems, sustainability measures and workforce training. The company says the project will increase efficiency, reduce waste and reinforce the site's role as a major European confectionery hub.
- Mars is incorporating sustainably sourced natural menthol from its Shubh Mint programme into chewing-gum manufacturing in the UK and Poland. The programme has engaged more than 24,000 Indian farmers and is being expanded across Mars's European brand portfolio.
- The article reports Galaxy's launch of Millionaire Crumble and Cinnamon Swirl chocolate flavours in selected UK retail outlets. It also covers an M&S own-label chocolate launch and other confectionery news.
- Opal Fruits, the former name for Starburst, have reportedly returned to selected UK discount retailers. The article also highlights recent Mars Wrigley revivals of White Chocolate Maltesers and Milky Way Crispy Rolls.
- The ASA upheld a complaint against a Mars Wrigley M&M's Instagram advert, finding its yellow oval character identified Peanut M&M's, a specific HFSS product, and could not use the brand-advertising exemption. The article examines this and a separate KFC ruling as early applications of new UK HFSS advertising restrictions.

Leading themes:

- Brands, Products & Marketing: 31.1% of Mars's coverage (theme index 1.29, net tone +91)
- ESG, Community & Sustainability: 23.0% of Mars's coverage (theme index 1.79, net tone +100)
- Health, HFSS & Reformulation: 20.3% of Mars's coverage (theme index 5.84, net tone −100)

Notable positive coverage:

- 13 July 2026, foodmanufacture.co.uk: [Interview: Why Mars has bet big on UK manufacturing](https://www.foodmanufacture.co.uk/Article/2026/07/13/interview-why-mars-has-bet-big-on-uk-manufacturing/). Mars is investing £190m in its Slough factory through 2028, expanding automation, digital systems, sustainability measures and workforce training. The company says the project will increase efficiency, reduce waste and reinforce the site's role as a major European confectionery hub.
- 29 July 2026, prnewswire.co.uk: [Mars strengthens its European mint supply chain through the Shubh Mint programme](https://www.prnewswire.co.uk/news-releases/mars-strengthens-its-european-mint-supply-chain-through-the-shubh-mint-programme-302837617.html). Mars is incorporating sustainably sourced natural menthol from its Shubh Mint programme into chewing-gum manufacturing in the UK and Poland. The programme has engaged more than 24,000 Indian farmers and is being expanded across Mars's European brand portfolio.
- 31 July 2026, foodbeverage-outlook.com: [Mars Strengthens European Supply Chain with Shubh Mint](https://www.foodbeverage-outlook.com/food-supply-chain/mars-strengthens-european-supply-chain-with-shubh-mint). Mars is integrating sustainably sourced natural menthol from its Shubh Mint programme into European chewing-gum manufacturing, including UK facilities. The programme reports improved farmer incomes, women’s enterprise participation and climate-smart mint production in India.

Notable negative coverage:

- 10 July 2026, thegrocer.co.uk: [What the latest ASA HFSS rulings mean for brands](https://www.thegrocer.co.uk/comment-and-opinion/what-the-latest-asa-hfss-rulings-mean-for-brands/721192.article). The ASA ruled that Mars Wrigley's yellow M&M's character was too closely associated with Peanut M&M's to qualify for the brand-advertising exemption under less-healthy-food advertising restrictions. The article also highlights potential tightening of nutrient-profiling rules for food advertising and promotions.
- 8 July 2026, just-food.com: [M&M's character infringes UK food advert rules](https://www.just-food.com/news/mms-infringes-uk-advert-rules/). The ASA banned an M&M's Instagram advert because its yellow oval mascot was judged to depict Peanut M&M's, an identifiable less healthy product. Mars Wrigley said it had acted promptly to comply and would follow the regulatory guidance.
- 22 July 2026, foodmanufacture.co.uk: [From M&Ms to mini fillets: How the ASA is interpreting less healthy food rules](https://www.foodmanufacture.co.uk/Article/2026/07/22/how-the-asa-is-interpreting-new-less-healthy-food-and-drink-rules/). The ASA upheld a complaint against a Mars Wrigley M&M's Instagram advert, finding its yellow oval character identified Peanut M&M's, a specific HFSS product, and could not use the brand-advertising exemption. The article examines this and a separate KFC ruling as early applications of new UK HFSS advertising restrictions.

- [Mars deep dive](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-07?entity=mars&view=deep-dive)
- [Mars PDF report](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-07/reports/mars.pdf)

### Danone

**Danone’s recall-led visibility shifted towards nutrition strategy**

Danone ranked 5th of 10 by average monthly share of coverage (10.6%) in the UK Food & FMCG benchmark for July 2026, with 69 mentions and a net tone of +46.

Danone recovered to 10.6% and fifth place in July, alongside second-quarter results and the formal competition inquiry into the Huel deal. July 2026: demand for high-protein yoghurt and medical-nutrition drinks accompanied 4.2% second-quarter sales growth, reported by Bloomberg. Danone beat second-quarter sales expectations with 4.2% like-for-like growth and improved first-half operating margin. It maintained its 2026 sales and profit guidance despite recall disruption and inflation. Danone CEO Antoine de Saint-Affrique said Huel and Danone-owned Alpro are complementary brands following the company’s first-half results. The article concerns Danone’s portfolio and acquisition strategy. Danone-owned Harrogate Spring Water is among Yorkshire bottling companies criticised for paying low Environment Agency abstraction charges. The company says it pays standard licensed rates and operates to high environmental standards.

Key messages:

- Danone reported Q2 like-for-like sales growth of 4.2% and H1 growth of 3.5%, supported by volume/mix and pricing. It confirmed full-year guidance and highlighted demand for high-protein, medical nutrition, plant-based and functional dairy products.
- Danone beat second-quarter sales expectations with 4.2% like-for-like growth and improved first-half operating margin. It maintained its 2026 sales and profit guidance despite recall disruption and inflation.
- Danone CEO Antoine de Saint-Affrique said Huel and Danone-owned Alpro are complementary brands following the company’s first-half results. The article concerns Danone’s portfolio and acquisition strategy.
- Danone-owned Harrogate Spring Water is among Yorkshire bottling companies criticised for paying low Environment Agency abstraction charges. The company says it pays standard licensed rates and operates to high environmental standards.
- The CMA has launched a phase 1 merger inquiry into Danone's proposed acquisition of meal-replacement brand Huel. The watchdog will decide by 11 September whether competition concerns require a more detailed investigation.

Leading themes:

- Financial Results & Trading: 33.3% of Danone's coverage (theme index 1.42, net tone +83)
- Policy & Regulation: 26.1% of Danone's coverage (theme index 7.22, net tone +17)
- Leadership, Strategy & M&A: 20.3% of Danone's coverage (theme index 2.14, net tone +14)

Notable positive coverage:

- 29 July 2026, theedgemalaysia.com: [Danone sales climb on high protein, medical nutrition demand](https://theedgemalaysia.com/node/812447). Danone reported 4.2% like-for-like second-quarter sales growth, ahead of analysts' expectations, driven by high-protein and medical-nutrition products. It maintained its annual sales-growth guidance of 3% to 5%.
- 29 July 2026, manilatimes.net: [Danone: Strong Q2 performance and solid H1 results, demonstrating the relevance of our health-focused portfolio](https://www.manilatimes.net/2026/07/29/tmt-newswire/globenewswire/danone-strong-q2-performance-and-solid-h1-results-demonstrating-the-relevance-of-our-health-focused-portfolio/2393725). Danone reported Q2 like-for-like sales growth of 4.2% and H1 growth of 3.5%, supported by volume/mix and pricing. It confirmed full-year guidance and highlighted demand for high-protein, medical nutrition, plant-based and functional dairy products.
- 29 July 2026, businesstimes.com.sg: [Danone keeps its guidance as Q2 sales beat expectations](https://www.businesstimes.com.sg/companies-markets/danone-keeps-its-guidance-q2-sales-beat-expectations). Danone beat second-quarter sales expectations with 4.2% like-for-like growth and improved first-half operating margin. It maintained its 2026 sales and profit guidance despite recall disruption and inflation.

Notable negative coverage:

- 25 July 2026, yorkshirepost.co.uk: [Water charges for bottling firms in Yorkshire 'unacceptably low'](https://www.yorkshirepost.co.uk/business/water-charges-for-bottling-firms-in-yorkshire-unacceptably-low-8819684). Danone-owned Harrogate Spring Water is among Yorkshire bottling companies criticised for paying low Environment Agency abstraction charges. The company says it pays standard licensed rates and operates to high environmental standards.

- [Danone deep dive](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-07?entity=danone&view=deep-dive)
- [Danone PDF report](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-07/reports/danone.pdf)

### Kellanova

**Kellanova’s mid-year visibility widened beyond product launches**

Kellanova ranked 6th of 10 by average monthly share of coverage (9.2%) in the UK Food & FMCG benchmark for July 2026, with 60 mentions and a net tone of +82.

July 2026: Bluey-branded non-HFSS snack bars prompted a wider health debate in Food Manufacture. Kellogg's has introduced a caramelised biscuit-flavoured Crunchy Nut cereal in supermarkets and independent retailers. The non-HFSS launch follows the brand's Hot Honey Crunchies innovation. Kellanova's Kellogg's Football Camps have returned for the summer, offering more than 39,000 free places for children across 73 UK football clubs. The programme is delivered with EFL and club community partners and is accessed through promotional Kellogg's cereal packs. Kellogg's has partnered with Morrisons to provide free breakfasts to adults and children in Morrisons cafés until 6 September. The scheme is positioned as support for families facing financial pressure during the school holidays. Kellogg's is launching non-HFSS Bluey multigrain snack bars in major UK retailers from late July. The range extends its Bluey licensing partnership following the success of its high-fibre Bluey cereal.

Key messages:

- Kellogg's has introduced a caramelised biscuit-flavoured Crunchy Nut cereal in supermarkets and independent retailers. The non-HFSS launch follows the brand's Hot Honey Crunchies innovation.
- Kellanova's Kellogg's Football Camps have returned for the summer, offering more than 39,000 free places for children across 73 UK football clubs. The programme is delivered with EFL and club community partners and is accessed through promotional Kellogg's cereal packs.
- Kellogg's has partnered with Morrisons to provide free breakfasts to adults and children in Morrisons cafés until 6 September. The scheme is positioned as support for families facing financial pressure during the school holidays.
- Kellogg's is launching non-HFSS Bluey multigrain snack bars in major UK retailers from late July. The range extends its Bluey licensing partnership following the success of its high-fibre Bluey cereal.
- Kellogg's has launched Bluey-branded high-fibre, non-HFSS snack bars for children. Experts welcomed movement toward non-HFSS products but questioned whether the ultra-processed bars are genuinely healthy.

Leading themes:

- ESG, Community & Sustainability: 56.7% of Kellanova's coverage (theme index 5.87, net tone +100)
- Brands, Products & Marketing: 28.3% of Kellanova's coverage (theme index 1.15, net tone +100)
- Health, HFSS & Reformulation: 8.3% of Kellanova's coverage (theme index 1.64, net tone −40)

Notable positive coverage:

- 17 July 2026, thegrocer.co.uk: [Kellogg's launches caramelised biscuit-flavoured Crunchy Nut cereal](https://www.thegrocer.co.uk/news/kelloggs-launches-caramelised-biscuit-flavoured-crunchy-nut-cereal/721408.article). Kellogg's has introduced a caramelised biscuit-flavoured Crunchy Nut cereal in supermarkets and independent retailers. The non-HFSS launch follows the brand's Hot Honey Crunchies innovation.
- 24 July 2026, walesonline.co.uk: [Joleon Lescott helps kick off summer of free football camps for children](https://www.walesonline.co.uk/whats-on/whats-on-news/joleon-lescott-free-football-tendendo-34345859). Kellogg's Football Camps are returning to 73 UK clubs, offering more than 39,000 free places for children. The programme is delivered with football partners and supported by a promotional cereal-pack mechanic.
- 30 July 2026, mirror.co.uk: [Morrisons' freebie that anyone in the UK can claim until September](https://www.mirror.co.uk/news/uk-news/morrisons-freebie-anyone-uk-can-37493703.amp). Morrisons and Kellogg’s are offering free breakfasts to families during the school summer holidays. The partnership is positioned as support for households facing food-budget pressures.

- [Kellanova deep dive](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-07?entity=kellanova&view=deep-dive)
- [Kellanova PDF report](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-07/reports/kellanova.pdf)

### PepsiCo

**PepsiCo gains share as product coverage meets safety pressures**

PepsiCo ranked 7th of 10 by average monthly share of coverage (8.9%) in the UK Food & FMCG benchmark for July 2026, with 58 mentions and a net tone of 0.

July’s share was 8.9% but its rank fell to seventh amid reporting on the Doritos allergen recall, second-quarter performance and women’s-health research. July 2026: PepsiCo launched a five-year research programme focused on women’s hydration and health, reported by BeverageDaily. PepsiCo's Walkers is relaunching its KFC-flavoured MAX crisps in the UK, with Original Chicken becoming a permanent product and Zinger returning for a limited period. The range will be rolled out through major supermarkets, convenience stores and wholesalers. PepsiCo's Walkers has selected Salt & Pepper Chicken and Grilled Cheese & Chilli Jam as finalists in its Do Us A Flavour campaign. Both limited-edition flavours will launch in supermarkets, with sales determining which becomes a permanent range item. PepsiCo has recalled a batch of Doritos Chilli Heatwave after packs may have contained milk-containing Tangy Cheese seasoning that was not declared on the label. The FSA advised people with milk allergies or intolerances not to eat affected packs.

Key messages:

- PepsiCo's Walkers is relaunching its KFC-flavoured MAX crisps in the UK, with Original Chicken becoming a permanent product and Zinger returning for a limited period. The range will be rolled out through major supermarkets, convenience stores and wholesalers.
- PepsiCo's Walkers has selected Salt & Pepper Chicken and Grilled Cheese & Chilli Jam as finalists in its Do Us A Flavour campaign. Both limited-edition flavours will launch in supermarkets, with sales determining which becomes a permanent range item.
- PepsiCo has recalled a batch of Doritos Chilli Heatwave after packs may have contained milk-containing Tangy Cheese seasoning that was not declared on the label. The FSA advised people with milk allergies or intolerances not to eat affected packs.
- PepsiCo shares fell after its results indicated continuing consumer cost pressure. CEO Ramon Laguarta said the outlook could depend on changes in petrol prices.
- Pepsi has launched three limited-edition zero-sugar ice-cream-inspired cola flavours, supported by a humorous campaign, sampling tour and pop-up experiences in London and Brighton.

Leading themes:

- Brands, Products & Marketing: 36.2% of PepsiCo's coverage (theme index 1.52, net tone +95)
- Recalls & Food Safety: 32.8% of PepsiCo's coverage (theme index 0, net tone −100)
- Policy & Regulation: 8.6% of PepsiCo's coverage (theme index 1.5, net tone −20)

Notable positive coverage:

- 18 July 2026, leicestermercury.co.uk: [Walkers crisp fans learn 'best ever' flavour will make huge comeback from Monday](https://www.leicestermercury.co.uk/whats-on/food-drink/walkers-crisp-fans-learn-best-11066032). PepsiCo's Walkers has brought back KFC-inspired MAX Original Chicken crisps as a permanent range addition and MAX KFC Zinger crisps on a limited-time basis. The range is available in selected supermarkets ahead of a wider rollout.
- 23 July 2026, express.co.uk: [Walkers brings back iconic 'best crisps ever made' after being discontinued](https://www.express.co.uk/life-style/food/2232126/walkers-best-crisps-ever-back). Walkers has relaunched its KFC-flavoured MAX crisps, bringing back Original Chicken and Zinger variants first introduced in 2021.
- 18 July 2026, mirror.co.uk: [Walkers fans excited as beloved axed flavour is back on shelves after 5 years](https://www.mirror.co.uk/lifestyle/food-drink/walkers-fans-excited-beloved-axed-37447217). PepsiCo's Walkers is relaunching its KFC-inspired MAX Original Chicken crisps permanently and MAX KFC Zinger crisps for a limited period. The products are initially stocked by Morrisons and Iceland before a wider UK rollout.

Notable negative coverage:

- 18 July 2026, chroniclelive.co.uk: [Popular crisps pulled from shelves with warning to watch for diarrhoea](https://www.chroniclelive.co.uk/news/uk-news/popular-crisps-pulled-shelves-warning-34311841). PepsiCo is recalling a specified batch of Doritos Chilli Heatwave after some packs may have contained Tangy Cheese product with undeclared milk. The FSA warned the mislabelling presents a risk to consumers with milk allergies or intolerances.
- 25 July 2026, mirror.co.uk: [Tesco, Asda, Morrisons and Waitrose issue urgent 'do not eat' warnings](https://www.mirror.co.uk/lifestyle/food-drink/latest-uk-food-recall-notices-37472536). Specified batches of PepsiCo's Doritos Chilli Heatwave have been recalled because they may contain milk-containing seasoning not listed on the ingredients label. The FSA advises affected consumers with milk allergies or intolerances not to eat the product.
- 18 July 2026, mirror.co.uk: [Doritos snack recalled over health risk as urgent 'do not eat' alert issued](https://www.mirror.co.uk/news/uk-news/doritos-snack-recalled-over-health-37447241). PepsiCo has recalled a batch of Doritos Chilli Heatwave after some packs may have contained an undeclared milk-containing product. The FSA issued a do-not-eat warning for affected consumers with milk allergies or intolerances.

- [PepsiCo deep dive](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-07?entity=pepsico&view=deep-dive)
- [PepsiCo PDF report](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-07/reports/pepsico.pdf)

### Greencore

**Greencore’s profile tracked integration, trading and product-safety pressures**

Greencore ranked 8th of 10 by average monthly share of coverage (6.0%) in the UK Food & FMCG benchmark for July 2026, with 39 mentions and a net tone of +74.

In July 2026, Greencore recorded 39 mentions, 6% of cohort coverage and rank #8, with net sentiment of +74. Coverage focused on Financial Results & Trading. Greencore raised its 2026 adjusted operating-profit outlook after third-quarter sales grew 3.2% to £1.02bn. Its Bakkavor integration is expected to generate £15m of savings this year and at least £80m by January 2029. The article assesses investor reaction to Greencore’s first-half performance, latest results and growth strategy. It indicates that improved trading performance is strengthening market sentiment toward the company. LongRange Capital has sold its remaining Greencore shares following Greencore's acquisition of Bakkavor, completed in January 2026. The transaction created a larger UK fresh prepared and convenience-food manufacturer. Greencore upgraded annual profit guidance after Q3 revenue rose 3.2% to £1bn and volumes outperformed the wider grocery market. The newly integrated Bakkavor business, product launches and summer demand supported the performance.

Key messages:

- Greencore upgraded FY26 adjusted operating-profit guidance to £234 million-£242 million after strong trading and early benefits from integrating Bakkavor. The group reported pro forma revenue growth of 3.2% and expects about £15 million of FY26 acquisition synergies.
- Greencore raised its 2026 adjusted operating-profit outlook after third-quarter sales grew 3.2% to £1.02bn. Its Bakkavor integration is expected to generate £15m of savings this year and at least £80m by January 2029.
- The article assesses investor reaction to Greencore’s first-half performance, latest results and growth strategy. It indicates that improved trading performance is strengthening market sentiment toward the company.
- Greencore shares rose following a trading update that reported revenue growth and prompted upgraded profit forecasts. The update also cited accelerated volume growth despite inflation movements in dairy and protein inputs.
- LongRange Capital has sold its remaining Greencore shares following Greencore's acquisition of Bakkavor, completed in January 2026. The transaction created a larger UK fresh prepared and convenience-food manufacturer.

Leading themes:

- Financial Results & Trading: 79.5% of Greencore's coverage (theme index 3.79, net tone +90)
- Policy & Regulation: 17.9% of Greencore's coverage (theme index 3.43, net tone 0)
- Leadership, Strategy & M&A: 2.6% of Greencore's coverage (theme index 0.23, net tone +100)

Notable positive coverage:

- 22 July 2026, sharecast.com: [Greencore lifts FY26 profit guidance as Q3 revenues rise 3.2pc](https://www.sharecast.com/news/news-and-announcements/greencore-lifts-fy26-profit-guidance-as-q3-revenues-rise-32pc--23095674.html). Greencore raised FY26 profit guidance after pro forma Q3 revenue increased 3.2% and manufactured volumes outperformed the wider grocery market. The company cited Bakkavor integration, margin improvement and early cross-selling gains.
- 24 July 2026, ft.com: [Stockpickers: Greencore, Kier, Gateley](https://www.ft.com/content/cf1caa35-51d6-45fc-9503-3f19e161f006). Greencore raised its 2026 adjusted operating-profit outlook after third-quarter sales grew 3.2% to £1.02bn. Its Bakkavor integration is expected to generate £15m of savings this year and at least £80m by January 2029.
- 22 July 2026, businesspost.ie: [Have investors finally seen Greencore’s potential?](https://www.businesspost.ie/markets/has-the-market-finally-seen-greencores-potential/). The article assesses investor reaction to Greencore’s first-half performance, latest results and growth strategy. It indicates that improved trading performance is strengthening market sentiment toward the company.

- [Greencore deep dive](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-07?entity=greencore&view=deep-dive)
- [Greencore PDF report](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-07/reports/greencore.pdf)

### Premier Foods

**Premier Foods’ visibility combined results, innovation and strategic change**

Premier Foods ranked 9th of 10 by average monthly share of coverage (4.0%) in the UK Food & FMCG benchmark for July 2026, with 26 mentions and a net tone of +85.

July 2026: Food & Drink Technology reported the launch of Loyd Grossman pasta-sauce and rice kits. Premier Foods reported a 4% increase in first-quarter branded sales, supported by demand for new Mr Kipling cakes and cooking sauces. It retained its full-year trading-profit forecast despite weak consumer sentiment and higher household-cost pressures. Premier Foods said first-quarter group sales rose 2.7% and branded sales rose 4%, while it kept its annual profit expectations unchanged. Growth was led by Mr Kipling sweet treats, new product launches and acquired brands, while lower-margin non-branded grocery contracts continued to be exited. Premier Foods' Homepride is launching Marry Me Chicken Pasta Bake Sauce and Fajita Pasta Bake Sauce nationally by autumn. The trend-led products target younger home cooks and social-media-driven meal inspiration.

Key messages:

- Premier Foods reported a 4% increase in first-quarter branded sales, supported by demand for new Mr Kipling cakes and cooking sauces. It retained its full-year trading-profit forecast despite weak consumer sentiment and higher household-cost pressures.
- Premier Foods said first-quarter group sales rose 2.7% and branded sales rose 4%, while it kept its annual profit expectations unchanged. Growth was led by Mr Kipling sweet treats, new product launches and acquired brands, while lower-margin non-branded grocery contracts continued to be exited.
- Premier Foods is launching Loyd Grossman premium pasta sauce and rice kits in Tesco before a wider retail rollout. The launch will be supported by the brand's largest marketing investment in 15 years.
- Premier Foods' Homepride is launching Marry Me Chicken Pasta Bake Sauce and Fajita Pasta Bake Sauce nationally by autumn. The trend-led products target younger home cooks and social-media-driven meal inspiration.
- RBC cut its Premier Foods price target to 220p from 230p while retaining a sector-perform recommendation.

Leading themes:

- Financial Results & Trading: 53.8% of Premier Foods's coverage (theme index 2.32, net tone +79)
- Brands, Products & Marketing: 26.9% of Premier Foods's coverage (theme index 1.08, net tone +100)
- Leadership, Strategy & M&A: 15.4% of Premier Foods's coverage (theme index 1.48, net tone +75)

Notable positive coverage:

- 16 July 2026, reuters.com: [Mr Kipling maker Premier Foods' sales rise on cakes, sauces demand](https://www.reuters.com/business/mr-kipling-maker-premier-foods-sales-rise-solid-demand-sweets-2026-07-16/). Premier Foods reported a 4% increase in first-quarter branded sales, supported by demand for new Mr Kipling cakes and cooking sauces. It retained its full-year trading-profit forecast despite weak consumer sentiment and higher household-cost pressures.
- 16 July 2026, es.tradingview.com: [Premier Foods Q1 Earnings Call Highlights](https://es.tradingview.com/news/marketbeat:686f217ba094b:0-premier-foods-q1-earnings-call-highlights/). Premier Foods said first-quarter group sales rose 2.7% and branded sales rose 4%, while it kept its annual profit expectations unchanged. Growth was led by Mr Kipling sweet treats, new product launches and acquired brands, while lower-margin non-branded grocery contracts continued to be exited.
- 27 July 2026, foodbev.com: [Loyd Grossman expands beyond jars with new pasta sauce and rice kits](https://www.foodbev.com/news/loyd-grossman-expands-beyond-jars-with-new-pasta-sauce-and-rice-kits). Premier Foods is launching Loyd Grossman premium pasta sauce and rice kits in Tesco before a wider retail rollout. The launch will be supported by the brand's largest marketing investment in 15 years.

Notable negative coverage:

- 17 July 2026, lse.co.uk: [LONDON BROKER RATINGS: Brokers cut Rotork to 'hold' amid ABB takeover](https://www.lse.co.uk/news/london-broker-ratings-brokers-cut-rotork-to-hold-amid-abb-takeover-3stxdki95ntzpjb.html). RBC cut its Premier Foods price target to 220p from 230p while retaining a sector-perform recommendation.

- [Premier Foods deep dive](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-07?entity=premierfoods&view=deep-dive)
- [Premier Foods PDF report](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-07/reports/premierfoods.pdf)

### Kraft Heinz

**Kraft Heinz visibility swung between strategy, innovation and trading pressure**

Kraft Heinz ranked 10th of 10 by average monthly share of coverage (2.9%) in the UK Food & FMCG benchmark for July 2026, with 19 mentions and a net tone of +16.

In July 2026, Kraft Heinz recorded 19 mentions, 2.9% of cohort coverage and rank #10, with net sentiment of +16. Coverage focused on Brands, Products & Marketing. July 2026: The Grocer reported a 4.2% fall in Heinz UK sales to £913m, driven mainly by lower volumes. Heinz Dipper Fry Boxes have secured their first UK listing through a limited-edition menu across 155 Stonegate Group sites. The boxes pair chicken goujons and fries with Heinz Tomato Ketchup for matchday occasions. Kraft Heinz's Heinz Dipper campaign ranked joint 12th in The Drum's mid-year World Creative Rankings. The campaign redesigned fry cartons with a built-in ketchup dipping compartment and was rolled out in restaurants and stadiums across 12 countries. Kraft Heinz has joined Polytag's UK Ecotrace programme, piloting UV packaging tags on selected Heinz Beanz and Heinz Tomato Ketchup lines. The technology is intended to improve recycling data, packaging traceability and sorting outcomes.

Key messages:

- Heinz Dipper Fry Boxes have secured their first UK listing through a limited-edition menu across 155 Stonegate Group sites. The boxes pair chicken goujons and fries with Heinz Tomato Ketchup for matchday occasions.
- Kraft Heinz's Heinz Dipper campaign ranked joint 12th in The Drum's mid-year World Creative Rankings. The campaign redesigned fry cartons with a built-in ketchup dipping compartment and was rolled out in restaurants and stadiums across 12 countries.
- Kraft Heinz has joined Polytag's UK Ecotrace programme, piloting UV packaging tags on selected Heinz Beanz and Heinz Tomato Ketchup lines. The technology is intended to improve recycling data, packaging traceability and sorting outcomes.
- Kraft Heinz says all eight of its European factories now source 100% renewable electricity. Its decarbonisation programme includes PPAs, solar installations, bio-LNG trucks and heat pumps at its UK Kitt Green facility.

Leading themes:

- Financial Results & Trading: 21.1% of Kraft Heinz's coverage (theme index 0.86, net tone −50)
- Brands, Products & Marketing: 21.1% of Kraft Heinz's coverage (theme index 0.84, net tone +75)
- ESG, Community & Sustainability: 15.8% of Kraft Heinz's coverage (theme index 1.13, net tone +100)

Notable positive coverage:

- 16 July 2026, thecaterer.com: [July supplier contracts update: Best Food Logistics, Beyond Meat and Heinz - All Content](https://www.thecaterer.com/all-content/july-supplier-contracts-update-best-food-logistics-beyond-meat-and-heinz). Heinz Dipper Fry Boxes have secured their first UK listing through a limited-edition menu across 155 Stonegate Group sites. The boxes pair chicken goujons and fries with Heinz Tomato Ketchup for matchday occasions.
- 24 July 2026, thedrum.com: ['Vaseline Verified' leads World Creative Rankings campaigns table at the halfway mark](https://www.thedrum.com/news/vaseline-verified-leads-world-creative-rankings-at-the-halfway-mark). Kraft Heinz's Heinz Dipper campaign ranked joint 12th in The Drum's mid-year World Creative Rankings. The campaign redesigned fry cartons with a built-in ketchup dipping compartment and was rolled out in restaurants and stadiums across 12 countries.
- 2 July 2026, packagingeurope.com: [Polytag and MCC combine UV tag technology with in-mould labelled ...](https://packagingeurope.com/news/polytag-and-mcc-combine-uv-tag-technology-with-in-mould-labelled-packaging/14459.article). Kraft Heinz has joined Polytag's UK Ecotrace programme, piloting UV packaging tags on selected Heinz Beanz and Heinz Tomato Ketchup lines. The technology is intended to improve recycling data, packaging traceability and sorting outcomes.

Notable negative coverage:

- 26 July 2026, metro.co.uk: [Supermarket own-brand baked beans crowned UK's best -- and better than Heinz](https://metro.co.uk/2026/07/26/supermarket-own-brand-baked-beans-crowned-uks-best-better-heinz-29215524/). Which? taste testing found Aldi and Lidl own-label baked beans narrowly outperformed Heinz on flavour while costing substantially less. Heinz ranked second and was identified as the most expensive option tested.
- 21 July 2026, express.co.uk: [Heinz sales slump by £18m - there's 1 surprising reason](https://www.express.co.uk/news/uk/2231292/heinz-sales-slump-18m). Heinz sales reportedly fell by £18m as lower-income shoppers traded down to own-label products. Kraft Heinz is seeking further price reductions while highlighting improving performance across beans and pasta sauce.
- 16 July 2026, express.co.uk: [Heinz quietly makes huge ingredient change to popular product](https://www.express.co.uk/life-style/food/2229979/heinz-quietly-makes-huge-ingredient-change). Heinz has switched Seriously Good Mayonnaise from free-range to cage-free eggs, citing supply constraints caused by avian-flu outbreaks. Animal-welfare campaigners criticised the move and urged Heinz to maintain free-range sourcing.

- [Kraft Heinz deep dive](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-07?entity=kraftheinz&view=deep-dive)
- [Kraft Heinz PDF report](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-07/reports/kraftheinz.pdf)

## Methodology

- **Share of coverage**: an organisation's mentions divided by all mentions of the organisations tracked in the same sector that month, in UK earned media. It is the central measure of media visibility in Omniscan benchmarks. "Average monthly share" is the mean of the monthly shares across the reporting period.
- **Mention**: one article that covers an organisation, classified as positive, neutral or negative in tone. Articles are deduplicated, and an organisation's own websites and passing sponsorship name-checks are excluded, so only earned media counts.
- **Net tone**: positive mentions minus negative mentions, as a percentage of all mentions (range −100 to +100).
- **Themes**: every article is assigned to one of the sector's editorial themes. A theme index above 1 means the organisation is covered on that theme more than its peers are; below 1 means less.
- **Calculation**: every figure is computed directly from the classified articles; narrative summaries are checked against those figures.
- **Sources**: UK national and international, trade and specialist, regional and local, and aggregator and syndication earned media.

## Other UK Food & FMCG editions

- [UK food & FMCG media reputation tracker – 2026 year to date](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-ytd.md)
- [UK food & FMCG media reputation tracker – H1 2026](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-h1.md)
- [UK food & FMCG media reputation tracker – August 2026](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-08.md)
- [UK food & FMCG media reputation tracker – September 2026](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-09.md)
- [All Omniscan media benchmarks](https://www.omniscan.ai/benchmarks.md)

## How to cite

Omniscan, "UK food & FMCG media reputation tracker", July 2026 (1 July 2026–31 July 2026), published 1 September 2026. https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-07