---
title: UK food & FMCG media reputation tracker – August 2026
canonical_url: https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-08
type: dataset
publisher: Omniscan
sector: UK Food & FMCG
period: August 2026
coverage_start: '2026-08-01'
coverage_end: '2026-08-31'
date_published: '2026-09-01'
last_updated: '2026-09-01'
organisations: 10
articles_analysed: 757
mentions: 505
data_download: https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-08/data.json
summary: Unilever had the highest average monthly share of coverage (16.8%) among
  10 manufacturers in UK earned media from 1 August 2026 to 31 August 2026, ahead
  of Mondelez (16.2%) and Nestlé (14.1%).
---

# UK food & FMCG media reputation tracker: August 2026 (1 August 2026–31 August 2026)

> Unilever had the highest average monthly share of coverage (16.8%) among 10 manufacturers in UK earned media from 1 August 2026 to 31 August 2026, ahead of Mondelez (16.2%) and Nestlé (14.1%). Danone had the most favourable net tone (+74). Omniscan analysed 757 articles containing 505 mentions of the manufacturers tracked.

Interactive version: https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-08

## UK Food & FMCG ranking by share of coverage, August 2026

| Rank | Organisation | Average monthly share of coverage | Mentions | Positive | Neutral | Negative | Net tone |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | Unilever | 16.8% | 85 | 20% | 53% | 27% | −7 |
| 2 | Mondelez | 16.2% | 82 | 63% | 21% | 16% | +48 |
| 3 | Nestlé | 14.1% | 71 | 73% | 16% | 11% | +62 |
| 4 | Danone | 12.1% | 61 | 82% | 10% | 8% | +74 |
| 5 | Mars | 10.9% | 55 | 47% | 9% | 44% | +4 |
| 6 | PepsiCo | 9.9% | 50 | 36% | 18% | 46% | −10 |
| 7 | Kraft Heinz | 7.7% | 39 | 41% | 54% | 5% | +36 |
| 8 | Kellanova | 5.7% | 29 | 73% | 10% | 17% | +55 |
| 9 | Greencore | 3.8% | 19 | 0% | 0% | 100% | −100 |
| 10 | Premier Foods | 2.8% | 14 | 50% | 50% | 0% | +50 |

## Manufacturers in detail

### Unilever

**Leadership, Strategy & M&A shaped Unilever's media profile during August 2026**

Unilever ranked 1st of 10 by average monthly share of coverage (16.8%) in the UK Food & FMCG benchmark for August 2026, with 85 mentions and a net tone of −7.

It reached first in August, when the Colman’s sale process, a Simple cleansing-water recall and scrutiny of the group’s narrower corporate structure featured prominently. August 2026: Unilever recalled specified Simple cleansing-water batches over contamination risk, reported by the Mirror. Dr. Squatch has launched its $1m SPEEDRUN competition with streamer IShowSpeed, including UK challenges across social media, retail and real-world activations. The campaign is designed to build participatory engagement with Gen Z audiences. Unilever’s Axe is reintroducing three legacy fragrances for a limited period, supported by Y2K-themed digital advertising and creator partnerships. The campaign aims to appeal to Gen Z while addressing the brand’s legacy of excessive spraying. A consumer voucher offers a free six-pack of Marmite Crisps or Cheese & Marmite Puffs at participating UK supermarkets. The promotion highlights the Marmite-flavoured snack products.

Key messages:

- Dr. Squatch has launched its $1m SPEEDRUN competition with streamer IShowSpeed, including UK challenges across social media, retail and real-world activations. The campaign is designed to build participatory engagement with Gen Z audiences.
- Unilever’s Axe is reintroducing three legacy fragrances for a limited period, supported by Y2K-themed digital advertising and creator partnerships. The campaign aims to appeal to Gen Z while addressing the brand’s legacy of excessive spraying.
- A consumer voucher offers a free six-pack of Marmite Crisps or Cheese & Marmite Puffs at participating UK supermarkets. The promotion highlights the Marmite-flavoured snack products.
- The article examines how major consumer brands are shifting from price-led growth towards volume, promotions, innovation and stronger value perceptions amid private-label competition. Unilever reported 5.5% volume growth, supported by stronger brands and increased promotional activity, while Nestlé indicated it expects less pricing going forward.
- Unilever says it has reduced Scope 1 and 2 emissions by 77% since 2015, expanded regenerative agriculture programmes and met its 25% post-consumer recycled plastic packaging goal. It says progress on value-chain emissions depends on collaboration among suppliers, customers, policymakers and infrastructure providers.

Leading themes:

- Leadership, Strategy & M&A: 37.6% of Unilever's coverage (theme index 2.73, net tone −9)
- Recalls & Food Safety: 17.6% of Unilever's coverage (theme index 1.9, net tone −100)
- Financial Results & Trading: 12.9% of Unilever's coverage (theme index 2.26, net tone +55)

Notable positive coverage:

- 31 August 2026, forbes.com: [Dr. Squatch And IShowSpeed Launch A $1 Million Competition For Fans](https://www.forbes.com/sites/jacquelinejevtich/2026/08/31/dr-squatch-and-ishowspeed-launch-a-1-million-competition-for-fans/). Dr. Squatch has launched its $1m SPEEDRUN competition with streamer IShowSpeed, including UK challenges across social media, retail and real-world activations. The campaign is designed to build participatory engagement with Gen Z audiences.
- 31 August 2026, businessinsider.com: [Axe is betting Gen Z is ready for a whiff of Y2K](https://www.businessinsider.com/axe-brings-back-kilo-taps-into-y2k-nostalgia-marketing-2026-8). Unilever’s Axe is reintroducing three legacy fragrances for a limited period, supported by Y2K-themed digital advertising and creator partnerships. The campaign aims to appeal to Gen Z while addressing the brand’s legacy of excessive spraying.
- 20 August 2026, express.co.uk: [Free 6-pack of Marmite Crisps or Cheese & Marmite Puffs for every reader](https://www.express.co.uk/life-style/food/2240143/free-6-pack-marmite-crisps-cheese). A consumer voucher offers a free six-pack of Marmite Crisps or Cheese & Marmite Puffs at participating UK supermarkets. The promotion highlights the Marmite-flavoured snack products.

Notable negative coverage:

- 14 August 2026, liverpoolecho.co.uk: [B&M Home Bargains cleanser taken off shelves over health fears](https://www.liverpoolecho.co.uk/news/health/bm-home-bargains-face-cleanser-34458710). Unilever withdrew and recalled specified batches of Simple Kind to Skin Micellar Cleansing Water due to potential microbiological contamination and eye-inflammation risk. Retailers including B&M, Home Bargains and Savers were asked to remove the product from sale.
- 30 August 2026, telegraph.co.uk: [Britain is flogging off yet another beloved brand](https://www.telegraph.co.uk/business/2026/08/30/britain-is-flogging-off-yet-another-beloved-brand/). The article concerns the sale or disposal of Colman’s Mustard, a Unilever brand, framed as another loss of a longstanding English brand. Only a short article extract is available.
- 29 August 2026, express.co.uk: [Tesco and Iceland warn customers 'do not eat these products' - full list](https://www.express.co.uk/news/uk/2243671/tesco-iceland-warning-do-not-eat). Unilever has recalled specified batches of Simple cleanser in the UK and Republic of Ireland over a potential microbiological risk that could cause eye inflammation. The article also reports separate retailer food recalls not linked to cohort manufacturers.

- [Unilever deep dive](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-08?entity=unilever&view=deep-dive)
- [Unilever PDF report](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-08/reports/unilever.pdf)

### Mondelez

**Mondelez moved from third place to sustained competitive contention**

Mondelez ranked 2nd of 10 by average monthly share of coverage (16.2%) in the UK Food & FMCG benchmark for August 2026, with 82 mentions and a net tone of +48.

Mondelez recovered to second place at 16.2% in August, when Christmas products, football partnerships, Grenade's US launch and damage to its Ukrainian facilities widened the story mix. August 2026: FoodBev Media reported that Russian drone strikes damaged Mondelez facilities in Ukraine and injured employees. Cadbury's new Dairy Milk Marvellous Creations sharing bar has been spotted in Tesco, while additional limited-edition Dairy Milk variants have appeared in Morrisons. Shopper reaction is broadly enthusiastic, though some prefer established flavours. Mondelez-owned Cadbury has launched Biscoff Filled Centres as part of its UK Christmas 2026 range. The milk-chocolate treats have appeared in B&M stores more than four months ahead of Christmas. Cadbury Pascall Clinkers, an Australian Dairy Milk-coated confectionery product, have been spotted in UK B&M stores. The viral product is priced at £2.99 per bag.

Key messages:

- Cadbury's new Dairy Milk Marvellous Creations sharing bar has been spotted in Tesco, while additional limited-edition Dairy Milk variants have appeared in Morrisons. Shopper reaction is broadly enthusiastic, though some prefer established flavours.
- Mondelez-owned Cadbury has launched Biscoff Filled Centres as part of its UK Christmas 2026 range. The milk-chocolate treats have appeared in B&M stores more than four months ahead of Christmas.
- Cadbury Pascall Clinkers, an Australian Dairy Milk-coated confectionery product, have been spotted in UK B&M stores. The viral product is priced at £2.99 per bag.
- Cadbury is launching Dairy Milk Smash Baubles for Christmas 2026 in Freddo and Dairy Milk Buttons variants. The hollow chocolate baubles contain mini chocolates and are due for wider festive distribution.
- Cadbury Roses and Heroes tubs have reduced from 550g to 475g, raising their price per kilogram despite lower cocoa prices. Mars's Celebrations has also moved to a smaller main tub format, while Quality Street has retained its 550g size.

Leading themes:

- Brands, Products & Marketing: 65.9% of Mondelez's coverage (theme index 2.68, net tone +78)
- Market & Consumer Trends: 7.3% of Mondelez's coverage (theme index 1.55, net tone −33)
- Financial Results & Trading: 7.3% of Mondelez's coverage (theme index 1.07, net tone +67)

Notable positive coverage:

- 15 August 2026, cambridge-news.co.uk: [New sharing Dairy Milk bars spotted on Tesco shelves and shoppers are delighted](https://www.cambridge-news.co.uk/whats-on/food-drink-news/new-sharing-dairy-milk-bars-34464104). A new Cadbury Dairy Milk Marvellous Creations sharing bar has been spotted in Tesco. The bar combines fruit-flavoured jellies, cocoa-coated pieces and popping candy.
- 18 August 2026, thesun.co.uk: [Cadbury rolls out new 100g Christmas chocolate in B&M stores over 4 MONTHS early](https://www.thesun.co.uk/money/40090150/cadbury-biscoff-hybrid-bm-shelves-christmas/). Mondelez-owned Cadbury has launched Biscoff Filled Centres as part of its UK Christmas 2026 range. The milk-chocolate treats have appeared in B&M stores more than four months ahead of Christmas.
- 16 August 2026, express.co.uk: [Rare Cadbury chocolate spotted on UK shelves - 'Smarties in reverse'](https://www.express.co.uk/news/uk/2237983/Rare-Cadbury-chocolate-spotted-on-UK-shelves). Cadbury Pascall Clinkers have been spotted in UK B&M stores and gained attention on TikTok. The article highlights consumer interest in the coloured-centre chocolate product.

Notable negative coverage:

- 26 August 2026, thegrocer.co.uk: [Christmas chocolate tubs shrink by up to 14% despite falling ...](https://www.thegrocer.co.uk/news/christmas-chocolate-tubs-shrink-by-up-to-14-despite-falling-cocoa-prices/722845.article). Cadbury Roses and Heroes tubs have reduced from 550g to 475g, raising their price per kilogram despite lower cocoa prices. Mars's Celebrations has also moved to a smaller main tub format, while Quality Street has retained its 550g size.
- 26 August 2026, foodbev.com: [Mondelēz International facility in Ukraine damaged by Russian drone strikes, Minister says](https://www.foodbev.com/news/mondel%C4%93z-international-facility-in-ukraine-damaged-by-russian-drone-strikes-minister-says). Russian drone strikes damaged Mondelez facilities in Ukraine's Sumy Oblast and injured several employees. The article also outlines Mondelez's continued, reduced operations in Russia.
- 5 August 2026, asiantrader.biz: [Costcutter Censured Under New HFSS Ad Rules](https://www.asiantrader.biz/costcutter-hfss-advertising-censure). The ASA ruled that a Costcutter landing page created for a Cadbury Easter promotion breached new online HFSS advertising restrictions. Mondelez and Costcutter were instructed not to repeat the advert in its current form.

- [Mondelez deep dive](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-08?entity=mondelez&view=deep-dive)
- [Mondelez PDF report](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-08/reports/mondelez.pdf)

### Nestlé

**Nestlé leads year to date after recall-heavy opening**

Nestlé ranked 3rd of 10 by average monthly share of coverage (14.1%) in the UK Food & FMCG benchmark for August 2026, with 71 mentions and a net tone of +62.

In August 2026, Nestlé recorded 71 mentions, 14.1% of cohort coverage and rank #3, with net sentiment of +62. Coverage focused on Brands, Products & Marketing. August 2026: Nestlé launched Shreddies Peanut Butter and functional Shredded Wheat cereals made at Staverton, reported by Food Manufacture. Nestlé UK and Ireland's head of logistics describes the company's distribution operation, which moves UK-made products through its East Midlands Gateway centre to retailers. The profile highlights Nestlé's sustainable truck fleet, logistics decarbonisation activity and investment in AI and robotics. Nestlé has returned its limited-edition Gingerbread KitKat fingers to UK supermarket shelves ahead of Christmas. The product is available at Sainsbury's in an eight-bar multipack. The puppy-development advice feature promotes Nestlé-owned Purina Pro Plan Healthy Start and its puppy diets, highlighting colostrum, gut health and breed-specific nutrition. The article presents Purina products positively as supporting immune development and healthy growth.

Key messages:

- Nestlé UK and Ireland's head of logistics describes the company's distribution operation, which moves UK-made products through its East Midlands Gateway centre to retailers. The profile highlights Nestlé's sustainable truck fleet, logistics decarbonisation activity and investment in AI and robotics.
- Nestlé has returned its limited-edition Gingerbread KitKat fingers to UK supermarket shelves ahead of Christmas. The product is available at Sainsbury's in an eight-bar multipack.
- The puppy-development advice feature promotes Nestlé-owned Purina Pro Plan Healthy Start and its puppy diets, highlighting colostrum, gut health and breed-specific nutrition. The article presents Purina products positively as supporting immune development and healthy growth.
- Nestlé has launched a KitKat Santa Orange Chocolate Filled Figure in UK supermarkets for the festive season. The £1 product is among the first Christmas confectionery launches to reach shelves.
- Nestlé Cereals UK & Ireland has launched Shreddies Peanut Butter and is adding Shredded Wheat Happy Heart and Active variants in selected UK retailers. The launch coincides with Shreddies' 100th anniversary in the UK.

Leading themes:

- Brands, Products & Marketing: 36.6% of Nestlé's coverage (theme index 1.2, net tone +92)
- ESG, Community & Sustainability: 15.5% of Nestlé's coverage (theme index 1.87, net tone +91)
- Health, HFSS & Reformulation: 11.3% of Nestlé's coverage (theme index 2.13, net tone +25)

Notable positive coverage:

- 27 August 2026, mirror.co.uk: [Discover how Nestlé UK's head of logistics earned his stripes](https://www.mirror.co.uk/news/real-life-stories/lorry-driver-warehouse-manager-nestle-37537496). Nestlé UK and Ireland's head of logistics describes the company's distribution operation, which moves UK-made products through its East Midlands Gateway centre to retailers. The profile highlights Nestlé's sustainable truck fleet, logistics decarbonisation activity and investment in AI and robotics.
- 25 August 2026, thesun.co.uk: ['Heavenly' Christmas KitKat flavour makes a triumphant return to UK supermarket shelves 4 MONTHS before the big day](https://www.thesun.co.uk/money/40164878/divine-christmas-kitkat-flavour-returns-supermarket-shelves/). Nestlé has returned its limited-edition Gingerbread KitKat fingers to UK supermarket shelves ahead of Christmas. The product is available at Sainsbury's in an eight-bar multipack.
- 21 August 2026, independent.co.uk: [Expert tips to support your puppy's early development](https://www.independent.co.uk/life-style/puppy-health-food-nutrition-sleep-socialising-b3036224.html). The puppy-development advice feature promotes Nestlé-owned Purina Pro Plan Healthy Start and its puppy diets, highlighting colostrum, gut health and breed-specific nutrition. The article presents Purina products positively as supporting immune development and healthy growth.

Notable negative coverage:

- 11 August 2026, foodbev.com: [Nestlé and Danone under investigation in Austria following infant formula contamination recalls](https://www.foodbev.com/news/nestl%C3%A9-and-danone-under-investigation-in-austria-following-infant-formula-contamination-recalls). Nestlé and Danone are being investigated by Austrian prosecutors after infant-formula recalls linked to cereulide contamination, with complaints alleging that action was delayed. The recalls affected products across numerous countries including the UK, while both companies say they are cooperating and prioritising safety.
- 1 August 2026, birminghammail.co.uk: [Nestle confirm 'fan favourite' chocolate axed from UK shelves](https://www.birminghammail.co.uk/whats-on/shopping/nestle-confirm-fan-favourite-chocolate-34336626). Nestlé has discontinued Aero Melts in the UK after four years, while saying it is expanding the Aero Bubbles range. The article also notes the company's wider global automation-led job-cut plans.
- 27 August 2026, indiantelevision.com: [India-UK food comparison reveals differences in Fanta, Maggi and KitKat formulations](https://indiantelevision.com/mam/india-uk-food-comparison-reveals-differences-in-fanta-maggi-and-kitkat-formulations/). A Reuters-based comparison highlights differences between Indian and UK Maggi formulations and UK front-of-pack salt labels. The article also covers Indian scrutiny of Nestlé’s labelling and nutrition practices.

- [Nestlé deep dive](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-08?entity=nestle&view=deep-dive)
- [Nestlé PDF report](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-08/reports/nestle.pdf)

### Danone

**Danone’s recall-led visibility shifted towards nutrition strategy**

Danone ranked 4th of 10 by average monthly share of coverage (12.1%) in the UK Food & FMCG benchmark for August 2026, with 61 mentions and a net tone of +74.

August brought a further rise to 12.1% and fourth place as the Huel acquisition received UK competition clearance. August 2026: the CMA cleared Danone’s €1bn Huel takeover, reported by the BBC. The CMA has cleared Danone's proposed £864m takeover of Huel after reviewing potential competition effects in the UK nutrition market. Danone said combining Huel's digital model with its international scale could accelerate growth and distribution. The UK Competition and Markets Authority cleared Danone's proposed $1.2bn acquisition of Huel following an initial merger review. The regulator found no basis for a deeper competition investigation. Nestlé and Danone are being investigated by Austrian prosecutors after infant-formula recalls linked to cereulide contamination, with complaints alleging that action was delayed. The recalls affected products across numerous countries including the UK, while both companies say they are cooperating and prioritising safety.

Key messages:

- The CMA has cleared Danone's proposed £864m takeover of Huel after reviewing potential competition effects in the UK nutrition market. Danone said combining Huel's digital model with its international scale could accelerate growth and distribution.
- The UK Competition and Markets Authority cleared Danone's proposed $1.2bn acquisition of Huel following an initial merger review. The regulator found no basis for a deeper competition investigation.
- Nestlé and Danone are being investigated by Austrian prosecutors after infant-formula recalls linked to cereulide contamination, with complaints alleging that action was delayed. The recalls affected products across numerous countries including the UK, while both companies say they are cooperating and prioritising safety.
- Danone research indicates strong consumer willingness to use the forthcoming UK Deposit Return Scheme and spend refund vouchers in store. The company is participating in the Deposit Management Organisation and supporting retailer preparation.
- Danone is described as sustaining growth momentum through a strategy focused on portfolio optimisation, stronger execution and investment in innovation, digital capabilities and marketing.

Leading themes:

- Leadership, Strategy & M&A: 67.2% of Danone's coverage (theme index 6.09, net tone +95)
- Policy & Regulation: 9.8% of Danone's coverage (theme index 43.67, net tone +83)
- Health, HFSS & Reformulation: 6.6% of Danone's coverage (theme index 1.08, net tone −100)

Notable positive coverage:

- 20 August 2026, standard.co.uk: [Danone’s £860m takeover of Huel cleared by UK watchdog](https://www.standard.co.uk/business/business-news/steven-bartlett-food-idris-elba-french-evian-b1294038.html). The UK CMA has approved Danone's acquisition of Huel, reportedly valued at about £860m. Danone said the deal will support growth in nutrition, while Huel expects international expansion.
- 20 August 2026, independent.co.uk: [Danone's £860m takeover of British protein brand Huel cleared by UK watchdog](https://www.independent.co.uk/news/business/huel-danone-takeover-steven-bartlett-cma-b3036177.html). Danone received CMA approval for its proposed acquisition of British protein powder and shake maker Huel. The deal, reportedly valued at about £860m, is intended to expand Danone's nutrition business.
- 20 August 2026, wsj.com: [Danone's $1.2 Billion Huel Deal Gets U.K. Competition Clearance](https://www.wsj.com/business/deals/danones-1-2-billion-huel-deal-gets-u-k-competition-clearance-ca76b73d). The UK Competition and Markets Authority cleared Danone's proposed $1.2bn acquisition of Huel following an initial merger review. The regulator found no basis for a deeper competition investigation.

Notable negative coverage:

- 11 August 2026, foodbev.com: [Nestlé and Danone under investigation in Austria following infant formula contamination recalls](https://www.foodbev.com/news/nestl%C3%A9-and-danone-under-investigation-in-austria-following-infant-formula-contamination-recalls). Nestlé and Danone are being investigated by Austrian prosecutors after infant-formula recalls linked to cereulide contamination, with complaints alleging that action was delayed. The recalls affected products across numerous countries including the UK, while both companies say they are cooperating and prioritising safety.

- [Danone deep dive](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-08?entity=danone&view=deep-dive)
- [Danone PDF report](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-08/reports/danone.pdf)

### Mars

**Mars ranked fifth as investment and innovation broadened coverage**

Mars ranked 5th of 10 by average monthly share of coverage (10.9%) in the UK Food & FMCG benchmark for August 2026, with 55 mentions and a net tone of +4.

August retained a double-digit share but shifted heavily towards renewed shrinkflation coverage after a 1991 Mars Bar was compared with the current product. Mars Wrigley has announced new Christmas confectionery products including Crispy M&M's Mini Santas, a Snickers & Friends selection box and White Maltesers Box. The launches target festive sharing and gifting occasions. Mars-owned Whiskas has launched a UK campaign urging Channel 4 to rename 8 Out of 10 Cats after survey results said nine in 10 cats prefer its current recipe. The campaign includes a £10,000 Battersea donation, to be doubled if the broadcaster adopts the proposed name change. Mars Wrigley and Myprotein have expanded their licensed protein-powder range with a Twix-flavoured Impact Whey Protein product. The launch follows Snickers, Bounty and Mars branded protein flavours and is sold online from £19.49.

Key messages:

- Mars Wrigley has announced new Christmas confectionery products including Crispy M&M's Mini Santas, a Snickers & Friends selection box and White Maltesers Box. The launches target festive sharing and gifting occasions.
- Mars-owned Whiskas has launched a UK campaign urging Channel 4 to rename 8 Out of 10 Cats after survey results said nine in 10 cats prefer its current recipe. The campaign includes a £10,000 Battersea donation, to be doubled if the broadcaster adopts the proposed name change.
- Mars Wrigley and Myprotein have expanded their licensed protein-powder range with a Twix-flavoured Impact Whey Protein product. The launch follows Snickers, Bounty and Mars branded protein flavours and is sold online from £19.49.
- Valli Forecourts is trialling new UK micro-freezer display units for Mars and Snickers products. The retailer says the units improve visibility, use limited store space efficiently and have delivered a strong initial sales uplift.
- A comparison between a 62.5g Mars Bar from 1991 and the current 40g product has renewed scrutiny of shrinkflation. The article also reports a German court ruling against Mondelez over reduced Milka bar size and packaging disclosure.

Leading themes:

- Pricing & Retailer Relations: 36.4% of Mars's coverage (theme index 10.91, net tone −90)
- Brands, Products & Marketing: 36.4% of Mars's coverage (theme index 1.19, net tone +90)
- Market & Consumer Trends: 10.9% of Mars's coverage (theme index 2.45, net tone −33)

Notable positive coverage:

- 1 August 2026, express.co.uk: [Mars makes major change to M&M, Snickers and Maltesers range](https://www.express.co.uk/life-style/food/2235142/mars-makes-major-change-range). Mars Wrigley has unveiled festive M&M's, Snickers and Maltesers products for the Christmas market. The launches target male gifters, younger white-chocolate consumers and value-conscious seasonal shoppers.
- 31 August 2026, express.co.uk: [Whiskas campaigns for Channel 4 to change name of comedy series](https://www.express.co.uk/news/uk/2243502/whiskas-campaigns-channel-4-change). Mars-owned Whiskas is campaigning for Channel 4 to rename 8 Out of 10 Cats and says it will increase its donation to Battersea if the channel participates. The campaign highlights Mars and Whiskas's longstanding support for the animal charity.
- 31 August 2026, mirror.co.uk: [Channel 4 urged to rename comedy series 8 Out of 10 Cats](https://www.mirror.co.uk/news/uk-news/channel-4-urged-rename-comedy-37604531). Mars-owned Whiskas has launched a UK campaign urging Channel 4 to rename 8 Out of 10 Cats after survey results said nine in 10 cats prefer its current recipe. The campaign includes a £10,000 Battersea donation, to be doubled if the broadcaster adopts the proposed name change.

Notable negative coverage:

- 12 August 2026, people.com: [Woman’s Discovery of 35-Year-Old Mars Bar Has People Stunned by How Much Candy Bars Have Shrunk](https://people.com/woman-discovers-mars-bar-from-1991-while-cleaning-out-elderly-woman-s-apartment-goes-viral-12058343). A viral comparison between a 1991 Mars Bar and the current product has reignited discussion of shrinkflation. Mars cited consumer demand, manufacturing costs, supply-chain pressures and cocoa prices as factors behind changes to bar sizes and formats.
- 10 August 2026, bbc.com: [Mars Bar from the 1990s found during house clearance](https://www.bbc.com/news/articles/c1j1kjy7gewo). A 62.5g Mars Bar dating from 1991 was found during a Scunthorpe house clearance and compared with a current 40g bar. The viral discovery prompted claims that it demonstrates shrinkflation.
- 11 August 2026, m.economictimes.com: ['I was like, wow, look at that': 1991 Mars Bar found after 35 years during Scunthorpe house clearance leav](https://m.economictimes.com/news/international/global-trends/i-was-like-wow-look-at-that-1991-mars-bar-found-after-35-years-during-scunthorpe-house-clearance-leaves-social-media-stunned-as-62-5g-chocolate-bar-sparks-shrinkflation-debate/articleshow/133152468.cms). A 1991 Mars Bar weighing 62.5g was compared with a current 40g version, prompting renewed discussion of shrinkflation. Mars said it has adjusted sizes and formats over time in response to demand, costs and cocoa prices.

- [Mars deep dive](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-08?entity=mars&view=deep-dive)
- [Mars PDF report](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-08/reports/mars.pdf)

### PepsiCo

**PepsiCo gains share as product coverage meets safety pressures**

PepsiCo ranked 6th of 10 by average monthly share of coverage (9.9%) in the UK Food & FMCG benchmark for August 2026, with 50 mentions and a net tone of −10.

In August 2026, PepsiCo recorded 50 mentions, 9.9% of cohort coverage and rank #6, with net sentiment of -10. Coverage focused on Brands, Products & Marketing. August 2026: PepsiCo agreed a five-year Silverstone soft-drinks and snacks partnership, reported by Retail Gazette. PepsiCo's Walkers has launched Wavy Cut versions of Lea & Perrins Worcester Sauce and Sticky Teriyaki crisps, initially exclusive to Sainsbury’s. The HFSS-compliant range is positioned as a premium response to demand for ridged snacks. PepsiCo-owned Walkers has launched two finalist flavours from its Do Us A Flavour campaign, with sales determining which joins the permanent range. The campaign is supported by social-media activity and influencers. PepsiCo reports that an 85p price-marked Walkers crisp pack increased sales volumes in a seven-week convenience-store trial. The article positions visible pricing as a way for retailers to retain price-sensitive snack shoppers and grow the category.

Key messages:

- PepsiCo's Walkers has launched Wavy Cut versions of Lea & Perrins Worcester Sauce and Sticky Teriyaki crisps, initially exclusive to Sainsbury’s. The HFSS-compliant range is positioned as a premium response to demand for ridged snacks.
- PepsiCo-owned Walkers has launched two finalist flavours from its Do Us A Flavour campaign, with sales determining which joins the permanent range. The campaign is supported by social-media activity and influencers.
- PepsiCo reports that an 85p price-marked Walkers crisp pack increased sales volumes in a seven-week convenience-store trial. The article positions visible pricing as a way for retailers to retain price-sensitive snack shoppers and grow the category.
- A supermarket taste test judged Walkers Oven Baked cheese-and-onion crisps poorly, citing a powdery texture and aftertaste. The article also notes the product's 50% less-fat positioning.
- ASR Solutions Ltd has recalled Lay's Sour Cream & Dill Crisps sold through Home Bargains because milk and wheat allergens were not declared on the packaging. Consumers with relevant allergies or intolerances have been told not to eat the product and to return it for a refund.

Leading themes:

- Brands, Products & Marketing: 40.0% of PepsiCo's coverage (theme index 1.32, net tone +65)
- Recalls & Food Safety: 34.0% of PepsiCo's coverage (theme index 4.18, net tone −100)
- Health, HFSS & Reformulation: 10.0% of PepsiCo's coverage (theme index 1.75, net tone −100)

Notable positive coverage:

- 14 August 2026, mirror.co.uk: [Sainsbury's shoppers are rushing to try two new £1.90 Walkers flavours](https://www.mirror.co.uk/money/shopping-deals/sainsburys-shoppers-rushing-try-two-37553341). PepsiCo's Walkers has launched Wavy Cut Lea & Perrins Worcester Sauce and Sticky Teriyaki crisp flavours at Sainsbury's. The article also notes the return of KFC-inspired Walkers Max crisps.
- 31 August 2026, metro.co.uk: [Walkers just launched brand new crisps inspired by a beloved takeaway favourite](https://metro.co.uk/2026/08/31/walkers-just-launched-brand-new-crisps-inspired-a-beloved-takeaway-favourite-29499880/). PepsiCo-owned Walkers has launched two finalist flavours from its Do Us A Flavour campaign, with sales determining which joins the permanent range. The campaign is supported by social-media activity and influencers.
- 28 August 2026, metro.co.uk: [Walkers launches new range that gives a modern twist to old fan favourites](https://metro.co.uk/2026/08/28/walkers-launches-new-range-gives-a-modern-twist-old-fan-favourites-29475925/). PepsiCo-owned Walkers has launched Wavy Cut crisps at Sainsbury's, including Lea & Perrins Worcester Sauce and Sticky Teriyaki flavours. The HFSS-compliant range is intended to target demand for premium ridged crisps.

Notable negative coverage:

- 24 August 2026, express.co.uk: [I tried supermarket cheese and onion crisps -- winner is better than Walkers](https://www.express.co.uk/life-style/food/2241707/best-cheese-onion-crisps-walkers-review). A supermarket taste test judged Walkers Oven Baked cheese-and-onion crisps poorly, citing a powdery texture and aftertaste. The article also notes the product's 50% less-fat positioning.
- 22 August 2026, mirror.co.uk: [Asda, M&S and Home Bargains issue urgent recall cautions -- 'stop using'](https://www.mirror.co.uk/news/uk-news/latest-product-food-recall-notices-37574496). Lay's Sour Cream & Dill Crisps have been recalled after milk and wheat were omitted from the product labelling, posing an allergy risk.
- 18 August 2026, express.co.uk: [People told not to eat popular crisps after major recall issued](https://www.express.co.uk/life-style/food/2240110/food-recall-crisps-lays-home-bargain). Lay's Sour Cream & Dill Crisps sold through Home Bargains have been recalled due to undeclared milk and wheat allergens. The article also notes PepsiCo's recent Doritos Chilli Heatwave recall for undeclared milk.

- [PepsiCo deep dive](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-08?entity=pepsico&view=deep-dive)
- [PepsiCo PDF report](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-08/reports/pepsico.pdf)

### Kraft Heinz

**Kraft Heinz visibility swung between strategy, innovation and trading pressure**

Kraft Heinz ranked 7th of 10 by average monthly share of coverage (7.7%) in the UK Food & FMCG benchmark for August 2026, with 39 mentions and a net tone of +36.

In August 2026, Kraft Heinz recorded 39 mentions, 7.7% of cohort coverage and rank #7, with net sentiment of +36. Coverage focused on Brands, Products & Marketing. August 2026: Reuters reported that Kraft Heinz raised its annual forecasts after quarterly sales and adjusted earnings exceeded expectations. Kraft Heinz has launched the customisable Heinz Love Lid, offering three ketchup-flow settings for a limited-time grilling-season bundle. The product will be available in the UK through HeinzAtHome.co.uk as well as in the US. Kraft Heinz has issued a final call for entries to its UK Masters of the Menu competition for independent chefs. The expanded 2026 initiative offers a £5,000 prize, mentorship and requires recipes using Heinz products. Polytag has expanded its UK packaging-tracking network to N+P's Crayford recycling facility. Kraft Heinz is among the brands using the system, having joined the programme in April 2026.

Key messages:

- Kraft Heinz has launched the customisable Heinz Love Lid, offering three ketchup-flow settings for a limited-time grilling-season bundle. The product will be available in the UK through HeinzAtHome.co.uk as well as in the US.
- Kraft Heinz has issued a final call for entries to its UK Masters of the Menu competition for independent chefs. The expanded 2026 initiative offers a £5,000 prize, mentorship and requires recipes using Heinz products.
- Polytag has expanded its UK packaging-tracking network to N+P's Crayford recycling facility. Kraft Heinz is among the brands using the system, having joined the programme in April 2026.
- An analysis found that 58% of 224 branded UK baby-food products breached at least one voluntary government guideline on sugar, salt, labelling or marketing. Heinz and Danone-owned Cow & Gate products were among those cited as breaching sugar or salt guidance.
- Kraft Heinz beat Q2 sales and earnings expectations but its shares fell after a $7.4 billion non-cash impairment charge. Sales and volumes remained under pressure in North America and developed international markets, despite increased brand investment.

Leading themes:

- Brands, Products & Marketing: 46.2% of Kraft Heinz's coverage (theme index 1.54, net tone +67)
- Financial Results & Trading: 23.1% of Kraft Heinz's coverage (theme index 4.14, net tone 0)
- Leadership, Strategy & M&A: 10.3% of Kraft Heinz's coverage (theme index 0.56, net tone 0)

Notable positive coverage:

- 10 August 2026, businesswire.com: [HEINZ Introduces the Love Lid, the First Customizable Ketchup Lid Made for Summer's Favorite Foods](https://www.businesswire.com/news/home/20260810402391/en/HEINZ-Introduces-the-Love-Lid-the-First-Customizable-Ketchup-Lid-Made-for-Summers-Favorite-Foods). Kraft Heinz has launched the customisable HEINZ Love Lid for ketchup bottles, with adjustable squeeze settings. The limited-edition product bundle is available in the UK through HeinzToHome.co.uk as well as in the US.
- 14 August 2026, thesun.co.uk: [Heinz makes major change to plastic ketchup bottles in UK and shoppers are delighted](https://www.thesun.co.uk/money/40057847/heinz-ketchup-bottles-uk-shoppers-delighted/). Heinz has introduced a customisable ketchup “Love Lid” with three sauce-flow settings. The limited-time grilling-season product is available in the UK and US.
- 18 August 2026, thecaterer.com: [Kraft Heinz issues final call for Masters of the Menu chef competition entries](https://www.thecaterer.com/products--equipment/kraft-heinz-issues-final-call-for-masters-of-the-menu-chef-competition-entries). Kraft Heinz has issued a final call for entries to its UK Masters of the Menu competition for independent chefs. The expanded 2026 initiative offers a £5,000 prize, mentorship and requires recipes using Heinz products.

Notable negative coverage:

- 21 August 2026, theguardian.com: [Quarter of branded baby foods in UK still have too much sugar, analysis finds](https://www.theguardian.com/society/2026/aug/21/baby-foods-uk-too-much-sugar). An analysis found that 58% of 224 branded UK baby-food products breached at least one voluntary government guideline on sugar, salt, labelling or marketing. Heinz and Danone-owned Cow & Gate products were among those cited as breaching sugar or salt guidance.
- 8 August 2026, finance.yahoo.com: [Kraft Heinz Stock Falls as Better Sales Meet $7.4 Billion Charge](https://finance.yahoo.com/markets/stocks/articles/kraft-heinz-stock-falls-better-205432956.html). Kraft Heinz beat Q2 sales and earnings expectations but its shares fell after a $7.4 billion non-cash impairment charge. Sales and volumes remained under pressure in North America and developed international markets, despite increased brand investment.

- [Kraft Heinz deep dive](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-08?entity=kraftheinz&view=deep-dive)
- [Kraft Heinz PDF report](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-08/reports/kraftheinz.pdf)

### Kellanova

**Kellanova’s mid-year visibility widened beyond product launches**

Kellanova ranked 8th of 10 by average monthly share of coverage (5.7%) in the UK Food & FMCG benchmark for August 2026, with 29 mentions and a net tone of +55.

August’s share was 5.7% and the mix centred on breakfast support, HFSS scrutiny and the detailed European ruling on the Mars acquisition. August 2026: the European Commission’s Mars-Kellanova clearance was examined by Bakery&Snacks. Kellanova's Kellogg's is partnering with Loungers and Bidfood to provide free breakfasts for children at more than 200 UK cafés during the summer holidays. Participating children can receive Kellogg's cereals with dairy or non-dairy milk. Kellanova and Morrisons are offering free Kellogg's breakfasts in participating Morrisons cafés until 6 September 2026. The scheme provides Corn Flakes or Rice Krispies, milk and fruit to customers. Kellanova is launching Pringles Minis in UK stores in individually portioned multipacks aimed at lunchboxes and school-run convenience. The article also reviews wider back-to-school snack, biscuit and protein-product launches.

Key messages:

- Kellanova's Kellogg's is partnering with Loungers and Bidfood to provide free breakfasts for children at more than 200 UK cafés during the summer holidays. Participating children can receive Kellogg's cereals with dairy or non-dairy milk.
- Kellanova and Morrisons are offering free Kellogg's breakfasts in participating Morrisons cafés until 6 September 2026. The scheme provides Corn Flakes or Rice Krispies, milk and fruit to customers.
- Kellanova is launching Pringles Minis in UK stores in individually portioned multipacks aimed at lunchboxes and school-run convenience. The article also reviews wider back-to-school snack, biscuit and protein-product launches.
- Kellogg's will match up to £50,000 raised through the STV Children's Appeal's Big Scottish Breakfast campaign to support school breakfast clubs. The fourth-year partnership aims to address child hunger in Scotland.
- The article examines the sugar, fibre and processing profiles of UK breakfast cereals amid concerns about gut health and ultra-processed foods. It also discusses UK HFSS advertising restrictions and low national fibre intake.

Leading themes:

- ESG, Community & Sustainability: 65.5% of Kellanova's coverage (theme index 11.14, net tone +100)
- Health, HFSS & Reformulation: 20.7% of Kellanova's coverage (theme index 3.94, net tone −83)
- Brands, Products & Marketing: 6.9% of Kellanova's coverage (theme index 0.21, net tone +100)

Notable positive coverage:

- 9 August 2026, thisisoxfordshire.co.uk: [Oxfordshire cafés offer free breakfasts for children this summer](https://www.thisisoxfordshire.co.uk/news/26444789.oxfordshire-children-offered-free-summer-breakfasts/). Kellanova's Kellogg's is partnering with Loungers and Bidfood to provide free breakfasts for children at more than 200 UK cafés during the summer holidays. Participating children can receive Kellogg's cereals with dairy or non-dairy milk.
- 30 August 2026, mirror.co.uk: [Families can get free food without using a food bank - 5 places to check](https://www.mirror.co.uk/money/how-families-can-free-food-37604086). Kellanova and Morrisons are offering free Kellogg's breakfasts in participating Morrisons cafés until 6 September 2026. The scheme provides Corn Flakes or Rice Krispies, milk and fruit to customers.
- 10 August 2026, bakeryandsnacks.com: [Back-to-school 2026: Pringles Minis, Sockerbit and Nairn's lead the lunchbox charge](https://www.bakeryandsnacks.com/Article/2026/08/10/best-back-to-school-snacks-2026-pringles-loacker-iqbar-and-more/). Kellanova is launching Pringles Minis in UK stores in individually portioned multipacks aimed at lunchboxes and school-run convenience. The article also reviews wider back-to-school snack, biscuit and protein-product launches.

- [Kellanova deep dive](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-08?entity=kellanova&view=deep-dive)
- [Kellanova PDF report](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-08/reports/kellanova.pdf)

### Greencore

**Greencore’s profile tracked integration, trading and product-safety pressures**

Greencore ranked 9th of 10 by average monthly share of coverage (3.8%) in the UK Food & FMCG benchmark for August 2026, with 19 mentions and a net tone of −100.

August then narrowed entirely to recalls and food safety, with 19 mentions concerning three pasta products withdrawn over possible Listeria contamination. Greencore has recalled three pasta salad products sold by Asda and Morrisons over possible Listeria monocytogenes contamination. The FSA advised consumers not to eat the affected products and to return them for refunds. Brands, products and marketing was Greencore’s most under-indexed subject. Greencore should offer retail and food-industry media a briefing on the range, its intended customers and the basis of the partnership; this could broaden coverage beyond corporate transactions and financial results. ESG, community and sustainability was under-indexed. Greencore should provide a documented case study and site briefing on the Warrington work and meal redistribution; this could build competitive visibility in a subject where its measured presence was comparatively weak.

Key messages:

- Greencore has recalled three pasta salad products sold by Asda and Morrisons over possible Listeria monocytogenes contamination. The FSA advised consumers not to eat the affected products and to return them for refunds.
- Recalls & Food Safety accounted for 19 mentions in this edition.
- Brands, products and marketing was Greencore’s most under-indexed subject. Greencore should offer retail and food-industry media a briefing on the range, its intended customers and the basis of the partnership; this could broaden coverage beyond corporate transactions and financial results.
- ESG, community and sustainability was under-indexed. Greencore should provide a documented case study and site briefing on the Warrington work and meal redistribution; this could build competitive visibility in a subject where its measured presence was comparatively weak.

Leading themes:

- Recalls & Food Safety: 100.0% of Greencore's coverage (theme index 13.89, net tone −100)

Notable negative coverage:

- 10 August 2026, examinerlive.co.uk: [Asda and Morrisons pasta salads recalled over link to meningitis](https://www.examinerlive.co.uk/news/uk-world-news/asda-morrisons-pasta-salads-recalled-34430652). Greencore has recalled three Asda and Morrisons pasta salads over possible Listeria monocytogenes contamination. The FSA warned consumers not to eat the affected products because listeria can cause serious illness including meningitis.
- 16 August 2026, mirror.co.uk: [Urgent recalls issued for popular pasta, crisps, children's toys and more](https://www.mirror.co.uk/money/shopping-deals/urgent-recalls-issued-popular-pasta-37555906). Greencore has recalled three chilled pasta products sold through Asda and Morrisons over possible Listeria contamination. The wider roundup also includes recalls affecting Lay's crisps and Simple micellar water.
- 16 August 2026, express.co.uk: [Asda, Morrisons, Home Bargains, M&S & more issue urgent recalls](https://www.express.co.uk/life-style/life/2239478/asda-morrisons-m-s-issue-recalls). Greencore is recalling three pasta products sold by Asda and Morrisons because of possible Listeria monocytogenes contamination. Consumers are advised not to eat the products and to return them for refunds.

- [Greencore deep dive](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-08?entity=greencore&view=deep-dive)
- [Greencore PDF report](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-08/reports/greencore.pdf)

### Premier Foods

**Premier Foods’ visibility combined results, innovation and strategic change**

Premier Foods ranked 10th of 10 by average monthly share of coverage (2.8%) in the UK Food & FMCG benchmark for August 2026, with 14 mentions and a net tone of +50.

In August 2026, Premier Foods recorded 14 mentions, 2.8% of cohort coverage and rank #10, with net sentiment of +50. Coverage focused on Brands, Products & Marketing. August 2026: Campaign reported the appointment of a social agency for Mr Kipling, Sharwood’s and other brands. An investment article considers Premier Foods' shares, noting that the owner of Mr Kipling and Bisto is expanding and that sales are rising. The company has returned to the FTSE 250 despite trading volatility. Premier Foods' Mr Kipling brand is launching new Chocolate & Gingerbread and White Chocolate & Hazelnut festive tarts in the UK from September. The Christmas range also includes Cake Bites and Mince Pie Whirls. Premier Foods has appointed social-first agency NewGen to support Mr Kipling, The Spice Tailor, Sharwood's and Loyd Grossman across TikTok and Instagram. The partnership aims to modernise the brands' social presence and grow audience engagement.

Key messages:

- An investment article considers Premier Foods' shares, noting that the owner of Mr Kipling and Bisto is expanding and that sales are rising. The company has returned to the FTSE 250 despite trading volatility.
- Premier Foods' Mr Kipling brand is launching new Chocolate & Gingerbread and White Chocolate & Hazelnut festive tarts in the UK from September. The Christmas range also includes Cake Bites and Mince Pie Whirls.
- Premier Foods has appointed social-first agency NewGen to support Mr Kipling, The Spice Tailor, Sharwood's and Loyd Grossman across TikTok and Instagram. The partnership aims to modernise the brands' social presence and grow audience engagement.
- Premier Foods is expanding Mr Kipling's Signature Collection home-baking range with salted caramel cake mix and icing. The products will launch in selected Tesco stores from 31 August following strong sales growth for the range.

Leading themes:

- Brands, Products & Marketing: 78.6% of Premier Foods's coverage (theme index 2.62, net tone +55)
- Leadership, Strategy & M&A: 14.3% of Premier Foods's coverage (theme index 0.8, net tone 0)
- Financial Results & Trading: 7.1% of Premier Foods's coverage (theme index 1.03, net tone +100)

Notable positive coverage:

- 24 August 2026, thetimes.com: [Should you buy shares in Premier Foods?](https://www.thetimes.com/business/companies-markets/article/should-you-buy-shares-in-premier-foods-p73m6ptms). An investment article considers Premier Foods' shares, noting that the owner of Mr Kipling and Bisto is expanding and that sales are rising. The company has returned to the FTSE 250 despite trading volatility.
- 17 August 2026, thesun.co.uk: [Mr Kipling unveils TWO brand-new festive cake flavours for Christmas 2026](https://www.thesun.co.uk/money/40085145/kipling-festive-cakes-christmas-treats/). Premier Foods' Mr Kipling brand is launching new Chocolate & Gingerbread and White Chocolate & Hazelnut festive tarts in the UK from September. The Christmas range also includes Cake Bites and Mince Pie Whirls.
- 28 August 2026, roastbrief.us: [NewGen partners with Premier Foods across Mr Kipling, Spice Tailor, Sharwood’s and Loyd Grossman brands](https://roastbrief.us/newgen-partners-with-premier-foods-across-mr-kipling-spice-tailor-sharwoods-and-loyd-grossman-brands/). Premier Foods has appointed social-first agency NewGen to support Mr Kipling, The Spice Tailor, Sharwood's and Loyd Grossman across TikTok and Instagram. The partnership aims to modernise the brands' social presence and grow audience engagement.

- [Premier Foods deep dive](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-08?entity=premierfoods&view=deep-dive)
- [Premier Foods PDF report](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-08/reports/premierfoods.pdf)

## Methodology

- **Share of coverage**: an organisation's mentions divided by all mentions of the organisations tracked in the same sector that month, in UK earned media. It is the central measure of media visibility in Omniscan benchmarks. "Average monthly share" is the mean of the monthly shares across the reporting period.
- **Mention**: one article that covers an organisation, classified as positive, neutral or negative in tone. Articles are deduplicated, and an organisation's own websites and passing sponsorship name-checks are excluded, so only earned media counts.
- **Net tone**: positive mentions minus negative mentions, as a percentage of all mentions (range −100 to +100).
- **Themes**: every article is assigned to one of the sector's editorial themes. A theme index above 1 means the organisation is covered on that theme more than its peers are; below 1 means less.
- **Calculation**: every figure is computed directly from the classified articles; narrative summaries are checked against those figures.
- **Sources**: UK national and international, trade and specialist, regional and local, and aggregator and syndication earned media.

## Other UK Food & FMCG editions

- [UK food & FMCG media reputation tracker – 2026 year to date](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-ytd.md)
- [UK food & FMCG media reputation tracker – H1 2026](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-h1.md)
- [UK food & FMCG media reputation tracker – July 2026](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-07.md)
- [UK food & FMCG media reputation tracker – September 2026](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-09.md)
- [All Omniscan media benchmarks](https://www.omniscan.ai/benchmarks.md)

## How to cite

Omniscan, "UK food & FMCG media reputation tracker", August 2026 (1 August 2026–31 August 2026), published 1 September 2026. https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-08