---
title: UK food & FMCG media reputation tracker – September 2026
canonical_url: https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-09
type: dataset
publisher: Omniscan
sector: UK Food & FMCG
period: September 2026
coverage_start: '2026-09-01'
coverage_end: '2026-09-30'
date_published: '2026-10-05'
last_updated: '2026-10-05'
organisations: 10
articles_analysed: 792
mentions: 508
data_download: https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-09/data.json
summary: Mondelez had the highest average monthly share of coverage (17.5%) among
  10 manufacturers in UK earned media from 1 September 2026 to 30 September 2026,
  ahead of Nestlé (15.7%) and PepsiCo (15.4%).
---

# UK food & FMCG media reputation tracker: September 2026 (1 September 2026–30 September 2026)

> Mondelez had the highest average monthly share of coverage (17.5%) among 10 manufacturers in UK earned media from 1 September 2026 to 30 September 2026, ahead of Nestlé (15.7%) and PepsiCo (15.4%). Danone had the most favourable net tone (+79). Omniscan analysed 792 articles containing 508 mentions of the manufacturers tracked.

Interactive version: https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-09

## UK Food & FMCG ranking by share of coverage, September 2026

| Rank | Organisation | Average monthly share of coverage | Mentions | Positive | Neutral | Negative | Net tone |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | Mondelez | 17.5% | 89 | 69% | 20% | 11% | +57 |
| 2 | Nestlé | 15.7% | 80 | 49% | 36% | 15% | +34 |
| 3 | PepsiCo | 15.4% | 78 | 61% | 31% | 8% | +54 |
| 4 | Unilever | 15.2% | 77 | 31% | 53% | 16% | +16 |
| 5 | Mars | 8.7% | 44 | 57% | 25% | 18% | +39 |
| 6 | Kraft Heinz | 7.9% | 40 | 57% | 35% | 8% | +50 |
| 7 | Kellanova | 6.7% | 34 | 62% | 3% | 35% | +26 |
| 8 | Danone | 6.5% | 33 | 85% | 9% | 6% | +79 |
| 9 | Premier Foods | 4.3% | 22 | 77% | 23% | 0% | +77 |
| 10 | Greencore | 2.2% | 11 | 73% | 27% | 0% | +73 |

## Manufacturers in detail

### Mondelez

**Mondelez leads September coverage amid Harmony and product launches**

Mondelez ranked 1st of 10 by average monthly share of coverage (17.5%) in the UK Food & FMCG benchmark for September 2026, with 89 mentions and a net tone of +57.

Independent reporting led with Mondelez’s transfer of its Harmony sustainable-wheat programme to the ProTerra Foundation as an independently governed certification scheme. Mondelez ranked first with 89 mentions and a 17.5% share of tracked-company mentions. Brands, products and marketing was the largest subject area with 37 mentions, followed by sustainability and community matters with 19, pricing and retailer relations with nine, and market and consumer trends with seven. Product reporting included Twirl Golden Dipped, Cadbury Delights Oreo and Toblerone Diamond Truffles with Biscoff. Strategy coverage detailed planned investment in brand building, innovation, manufacturing modernisation and international expansion, alongside a global Oreo relaunch planned for 2027. Sustainability stories also covered FSC-certified paper trays replacing PET across more than 115 European biscuit products and Cadbury’s renewed BBC Children in Need partnership. Pricing coverage included the Daily Express’s examination of smaller Cadbury Roses and Heroes tubs alongside higher supermarket prices.

Key messages:

- Mondelez accounted for 17.5% of tracked-company mentions and ranked #1 among 10 in September 2026.
- Coverage concentrated on Brands, Products & Marketing and ESG, Community & Sustainability.
- 89 captured company mentions were recorded in September 2026.
- Harmony sustainable-wheat governance transferred to ProTerra — Food Manufacture

Leading themes:

- Brands, Products & Marketing: 41.6% of Mondelez's coverage (theme index 1.35, net tone +86)
- ESG, Community & Sustainability: 21.3% of Mondelez's coverage (theme index 1.52, net tone +89)
- Pricing & Retailer Relations: 10.1% of Mondelez's coverage (theme index 1.84, net tone −78)

Notable positive coverage:

- 3 September 2026, packaginginsights.com: [Mondelēz and PepsiCo trial digital watermarks to improve flexible packaging recycling](https://www.packaginginsights.com/news/digital-watermarks-flexible-packaging-recycling.html). Mondelez and PepsiCo are trialling invisible digital watermarks on flexible food packaging through the HolyGrail 2030 consortium in Belgium. The project aims to improve sorting and availability of food-grade recycled plastic ahead of EU recycled-content requirements.
- 4 September 2026, packagingeurope.com: [Mondelēz International replaces PET cookie trays with FSC-certified paper](https://packagingeurope.com/news/mondelz-international-replaces-pet-cookie-trays-with-fsc-certified-paper/14698.article). Mondelēz has replaced PET trays with FSC-certified paper trays across more than 115 European cookie products, including UK Cadbury lines. The change is expected to cut virgin plastic use by around 2,200 tonnes annually.
- 7 September 2026, foodanddrinktechnology.com: [Mondelēz puts paper trays to scale](https://www.foodanddrinktechnology.com/news/69968/mondelez-puts-paper-trays-to-scale/). Mondelez has switched rigid PET trays to FSC-certified paper trays across more than 115 European cookie products, including UK Cadbury and LU lines. It says the programme will remove an estimated 2,200 tonnes of virgin plastic annually.

Notable negative coverage:

- 13 September 2026, express.co.uk: [True scale of Cadbury Heroes, Roses and Celebrations 'shrinkflation' exposed](https://www.express.co.uk/life-style/food/2246656/true-scale-shrinkflation-exposed-cadbury). Cadbury Roses and Heroes tubs are reported to have fallen from 600g in 2021 to 475g while supermarket prices rose from £4 to £7. Quality Street and Celebrations have also reduced pack sizes amid manufacturers' stated cost pressures.
- 20 September 2026, thenational.scot: [Celtic Alliance has given the independence campaign its biggest boost for a long time](https://www.thenational.scot/politics/26565719.took-just-one-week-independence-movement-see-much-change/). A letter criticises Mondelez-backed research into laboratory-produced cocoa, arguing it could undermine livelihoods for cocoa farmers in West Africa. Mondelez is cited through its SnackFutures investment arm and Cadbury ownership.
- 13 September 2026, birminghammail.co.uk: [Cadbury Heroes, Roses, Celebrations change for Christmas 2026 sparks fury](https://www.birminghammail.co.uk/whats-on/shopping/cadbury-heroes-roses-celebrations-change-34582246). Cadbury Heroes and Roses tubs have reportedly fallen from 600g to 475g while supermarket prices increased, prompting consumer anger over shrinkflation. The article also cites a reduction in the size of Mars-owned Celebrations tubs.

- [Mondelez deep dive](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-09?entity=mondelez&view=deep-dive)
- [Mondelez PDF report](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-09/reports/mondelez.pdf)

### Nestlé

**Festive launches anchor Nestlé’s second-place September profile**

Nestlé ranked 2nd of 10 by average monthly share of coverage (15.7%) in the UK Food & FMCG benchmark for September 2026, with 80 mentions and a net tone of +34.

Nestlé’s expanded Christmas confectionery range led September’s coverage, with new KitKat Formula 1 products and additions across Milkybar, After Eight, Rowntree’s and Smarties. The manufacturer ranked second with 80 mentions and a 15.7% share of tracked-company mentions. Brands, products and marketing was the largest subject area with 31 mentions, ahead of sustainability with 18, leadership, strategy and M&A with 11, and pricing and retailer relations with eight. Strategic coverage included the merger of Crosta Mollica with Nestlé’s former European pizza business, creating a group with €1bn in retail sales in which Nestlé will remain involved alongside PAI Partners. CEO Philipp Navratil also addressed conflict-related energy, freight and commodity inflation, associated price rises, product rationalisation and portfolio streamlining. Other material developments included a gold award for Nestlé Waters & Premium Beverages UK’s water-regeneration work and Manuela Bernasconi’s appointment as group general counsel from January 2027.

Key messages:

- Nestlé accounted for 15.7% of tracked-company mentions and ranked #2 among 10 in September 2026.
- Coverage concentrated on Brands, Products & Marketing and ESG, Community & Sustainability.
- 80 captured company mentions were recorded in September 2026.
- Expanded Christmas confectionery range — The Grocer

Leading themes:

- Brands, Products & Marketing: 38.8% of Nestlé's coverage (theme index 1.23, net tone +35)
- ESG, Community & Sustainability: 22.5% of Nestlé's coverage (theme index 1.61, net tone +72)
- Leadership, Strategy & M&A: 13.8% of Nestlé's coverage (theme index 1.15, net tone +18)

Notable positive coverage:

- 1 September 2026, scottishgrocer.co.uk: [Nestlé Confectionery unwraps Christmas range](https://scottishgrocer.co.uk/2026/09/01/nestle-confectionery-unwraps-christmas-range/). Nestlé Confectionery has unveiled its Christmas 2026 range for retailers, led by new KitKat Formula 1-themed gifting products. The range also includes launches across Milkybar, Smarties, After Eight and Rowntree’s.
- 1 September 2026, talkingretail.com: [Nestlé Confectionery reveals 2026 Christmas lineup](https://www.talkingretail.com/products-news/confectionery/nestle-confectionery-reveals-2026-christmas-lineup-01-09-2026/). Nestlé Confectionery has unveiled its UK Christmas 2026 range, led by new KitKat festive products linked to Formula 1. The range also includes new products under Milkybar, Smarties, After Eight and Rowntree's.
- 1 September 2026, retailtimes.co.uk: [Britons feel increasingly disconnected from where food comes from, Nestlé UK & Ireland reveals](https://retailtimes.co.uk/britons-feel-increasingly-disconnected-from-where-food-comes-from-nestle-uk-ireland-reveals/). Nestlé UK & Ireland has launched its Made by Britain Taste Trail campaign, following food production from farm to fork across Britain. The campaign includes a partnership with food-redistribution charity Felix, with Nestlé pledging more than 175,000 meal equivalents.

Notable negative coverage:

- 13 September 2026, leaderlive.co.uk: [Nestle discontinues long-standing drink in the UK after 41 years](https://www.leaderlive.co.uk/news/26545649.nestle-discontinues-perrier-lemon-uk-41-years/). Nestlé has confirmed that Perrier Lemon has been discontinued in the UK after more than 40 years. Other Perrier and Maison Perrier products remain available.
- 14 September 2026, thesun.co.uk: [Nestle discontinues fan-favourite drink in UK after more than 40 years](https://www.thesun.co.uk/money/40376133/nestle-axes-fan-favourite-drink-uk-shoppers-gutted/). Nestlé has confirmed that Perrier Lemon has been discontinued in the UK after 41 years. Other Perrier sparkling-water products, including Maison Perrier, remain available.

- [Nestlé deep dive](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-09?entity=nestle&view=deep-dive)
- [Nestlé PDF report](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-09/reports/nestle.pdf)

### PepsiCo

**Portfolio campaign and healthier snacks shape PepsiCo’s September agenda**

PepsiCo ranked 3rd of 10 by average monthly share of coverage (15.4%) in the UK Food & FMCG benchmark for September 2026, with 78 mentions and a net tone of +54.

PepsiCo launched its first corporate portfolio campaign, House of Brands, linking the corporate name more closely with brands including Walkers, Gatorade and Quaker. It recorded 78 mentions and a 15.4% share of tracked-company mentions, ranking third among the tracked companies. Brands, products and marketing dominated with 43 mentions, ahead of sustainability and community activity with 12, while financial performance and market trends each accounted for seven. Product news included the UK launches of non-HFSS Doritos Protein and the better-for-you Wow range, alongside a Christmas line-up spanning Walkers, Doritos, Sensations and Wotsits. Other developments included PepsiCo’s grower-support programmes for agricultural technology and potato-supply resilience, and its £900 contribution towards Greenock Juniors FC kits. Investor commentary examined dividend growth against tighter free-cash-flow coverage and reported that core earnings per share exceeded expectations.

Key messages:

- PepsiCo accounted for 15.4% of tracked-company mentions and ranked #3 among 10 in September 2026.
- Coverage concentrated on Brands, Products & Marketing and ESG, Community & Sustainability.
- 78 captured company mentions were recorded in September 2026.
- House of Brands corporate portfolio campaign — Marketing Week

Leading themes:

- Brands, Products & Marketing: 55.1% of PepsiCo's coverage (theme index 1.93, net tone +77)
- ESG, Community & Sustainability: 15.4% of PepsiCo's coverage (theme index 1, net tone +58)
- Market & Consumer Trends: 9.0% of PepsiCo's coverage (theme index 1.33, net tone −14)

Notable positive coverage:

- 8 September 2026, thegrocer.co.uk: [PepsiCo launches better-for-you Wow snacking brand from Wotsits ...](https://www.thegrocer.co.uk/news/pepsico-launches-better-for-you-wow-snacking-brand-from-wotsits-and-snack-a-jacks/723358.article). PepsiCo has launched Wow, a non-HFSS better-for-you snack range using Wotsits and Snack a Jacks branding. The range is being trialled in Tesco before a wider rollout planned for March 2027.
- 10 September 2026, thegrocer.co.uk: [Doritos brings high-protein range to UK shoppers](https://www.thegrocer.co.uk/news/doritos-brings-high-protein-range-to-uk-shoppers/723452.article). PepsiCo is launching Doritos Protein in the UK, offering 10g of protein per bag alongside reduced fat and non-HFSS credentials. The rollout forms part of PepsiCo's broader push into healthier snacking.
- 10 September 2026, talkingretail.com: [Doritos taps into protein demand with new range](https://www.talkingretail.com/products-news/crisps-snacks/doritos-taps-into-protein-demand-with-new-range-10-09-2026/). PepsiCo is launching Doritos Protein in the UK, a high-protein, high-fibre popped snack range positioned as a non-HFSS option. The single-serve product will be sold across grocery, impulse, wholesale and retailer meal deals.

Notable negative coverage:

- 11 September 2026, finance.yahoo.com: [What Happened to Pepsi? Coca-Cola Pulled Away and Never Looked Back](https://finance.yahoo.com/markets/stocks/articles/happened-pepsi-coca-cola-pulled-211013910.html). PepsiCo's Q2 results showed falling North American food revenue and lower beverage margins, while the company reaffirmed guidance. The article contrasts PepsiCo's weaker performance with Coca-Cola and highlights possible recovery requirements.

- [PepsiCo deep dive](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-09?entity=pepsico&view=deep-dive)
- [PepsiCo PDF report](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-09/reports/pepsico.pdf)

### Unilever

**McCormick deal scrutiny shapes Unilever’s September coverage**

Unilever ranked 4th of 10 by average monthly share of coverage (15.2%) in the UK Food & FMCG benchmark for September 2026, with 77 mentions and a net tone of +16.

The proposed McCormick food-business merger led Unilever’s September agenda, with Reuters reporting a UK competition investigation into the transaction. Reuters also reported the IUF’s claim that Unilever would not discuss extending a two-year employment guarantee to affected workers globally, alongside allegations of unequal treatment outside Europe. Unilever ranked fourth with 77 mentions, representing 15.2% of tracked-company mentions. Leadership, strategy and M&A was the largest subject area with 28 mentions, followed by policy and regulation with 13; brands, products and marketing recorded 10 and sustainability nine. Other developments included Knorr’s launch of concentrated liquid stocks for time-poor cooks and Unilever joining the PaperFlex consortium to develop paper-based flexible packaging compatible with FMCG production and recycling systems. The company also reviewed its World Cup activation strategy spanning personal-care brands, creators, retail and social commerce.

Key messages:

- Unilever accounted for 15.2% of tracked-company mentions and ranked #4 among 10 in September 2026.
- Coverage concentrated on Leadership, Strategy & M&A and Policy & Regulation.
- 77 captured company mentions were recorded in September 2026.
- McCormick and Unilever food deal faces UK competition scrutiny — Reuters

Leading themes:

- Leadership, Strategy & M&A: 36.4% of Unilever's coverage (theme index 4.61, net tone −7)
- Policy & Regulation: 16.9% of Unilever's coverage (theme index 4.28, net tone 0)
- Brands, Products & Marketing: 13.0% of Unilever's coverage (theme index 0.36, net tone +70)

Notable positive coverage:

- 7 September 2026, thegrocer.co.uk: [Knorr launches liquid concentrated stock duo for time-poor cooks](https://www.thegrocer.co.uk/news/knorr-launches-liquid-concentrated-stock-duo-for-time-poor-cooks/723279.article). Unilever's Knorr is launching liquid concentrated chicken and beef stocks, supported by a campaign featuring Fred Sirieix. The launch responds to strong growth in liquid stocks and demand for convenient cooking formats.
- 14 September 2026, retailtimes.co.uk: [Knorr launches first-ever liquid concentrated stock](https://retailtimes.co.uk/knorr-launches-first-ever-liquid-concentrated-stock/). Unilever's Knorr is launching concentrated liquid Chicken and Beef stocks into UK grocery from mid-September. The launch will be supported by shopper, social and TV marketing featuring ambassador Fred Sirieix.
- 23 September 2026, packagingnews.co.uk: [Unilever joins PaperFlex consortium for paper packaging development](https://www.packagingnews.co.uk/news/markets/fmcg/unilever-joins-paperflex-consortium-for-paper-packaging-development-23-09-2026). Unilever has joined Nestlé, PepsiCo and Mars in the PaperFlex consortium to develop paper-based flexible packaging compatible with FMCG production and recycling systems. Unilever says it has more than doubled packaging R&D spending in recent years.

Notable negative coverage:

- 16 September 2026, reuters.com: [EXCLUSIVE: Unilever won't discuss blanket two-year global worker guarantee in McCormick deal, IUF says](https://www.reuters.com/world/unilever-wont-discuss-blanket-two-year-global-worker-guarantee-mccormick-deal-2026-09-16/). Unilever is unwilling to discuss extending a two-year employment guarantee under its planned McCormick food-business merger to workers globally, according to the IUF. The union alleges unequal treatment of workers outside Europe.
- 17 September 2026, just-food.com: [Unilever accused of "double standards" for workers post McCormick merger](https://www.just-food.com/news/unilever-accused-of-double-standards-for-workers-post-mccormick-merger/). The IUF union has accused Unilever of applying unequal post-merger pay and benefits protections to European and non-European workers transferring under its proposed food-assets sale to McCormick. The transaction is also under CMA Phase I scrutiny.
- 18 September 2026, foodbusinessmea.com: [IUF accuses Unilever of ‘Double Standards’ over worker pay after McCormick deal](https://www.foodbusinessmea.com/iuf-accuses-unilever-of-double-standards-over-worker-pay-after-mccormick-deal/). The IUF accused Unilever of unequal pay and benefits protection for employees transferred under its food-assets deal with McCormick. The transaction is subject to UK CMA scrutiny.

- [Unilever deep dive](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-09?entity=unilever&view=deep-dive)
- [Unilever PDF report](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-09/reports/unilever.pdf)

### Mars

**Impact funding and cocoa resilience shape Mars’ September profile**

Mars ranked 5th of 10 by average monthly share of coverage (8.7%) in the UK Food & FMCG benchmark for September 2026, with 44 mentions and a net tone of +39.

Mars’ leading story was its award of more than $13m in Impact Fund grants for farmer livelihoods, healthcare, education, veterinary initiatives and youth development, reported by Food Manufacture. Its 44 mentions represented 8.7% of tracked-company mentions, placing it fifth among the tracked companies. Sustainability and community subjects led the mix with 12 mentions, followed by brands, products and marketing with 11, market and consumer trends with eight, and pricing and retailer relations with seven. FoodNavigator also reported Mars’ investment in climate-resilient cocoa farming, new technology and higher-yielding cocoa clones, alongside its reported 98% responsible-sourcing rate and outstanding sourcing and deforestation targets. Product activity included the Hungr.AI Snickers activation, an M&M’s collaboration with Practical Magic 2 and M&M’s Chocolate Minis Funsize, while The Drum published a critical assessment of Hungr.AI’s relevance. Further company-focused coverage addressed an HFSS-compliant Mars Milk Drink reformulation, research on fibre in solo meals and the selection of 13 food-technology ventures with Unreasonable.

Key messages:

- Mars accounted for 8.7% of tracked-company mentions and ranked #5 among 10 in September 2026.
- Coverage concentrated on ESG, Community & Sustainability and Brands, Products & Marketing.
- 44 captured company mentions were recorded in September 2026.
- Mars Impact Fund awarded more than $13m to six global projects — Food Manufacture.

Leading themes:

- ESG, Community & Sustainability: 27.3% of Mars's coverage (theme index 1.92, net tone +67)
- Brands, Products & Marketing: 25.0% of Mars's coverage (theme index 0.75, net tone +55)
- Market & Consumer Trends: 18.2% of Mars's coverage (theme index 3.01, net tone +38)

Notable positive coverage:

- 2 September 2026, confectioneryproduction.com: [Funsize treat debut for M&M’s kicks-off Halloween focus](https://www.confectioneryproduction.com/news/59303/funsize-treat-debut-for-mms-kicks-off-halloween-focus/). Mars Wrigley has launched M&M's Chocolate Minis Funsize in UK major retailers for the 2026 Halloween season. The sharing format is designed to meet demand for on-the-go and seasonal confectionery occasions.
- 2 September 2026, foodnavigator.com: [Mars launches world's first digital chocolate bar](https://www.foodnavigator.com/Article/2026/09/02/mars-takes-snickers-into-ai-with-worlds-first-digital-chocolate-bar/). Mars has launched Hungr.AI, a digital Snickers activation that lets users offer virtual chocolate bars to AI assistants. The campaign adapts Snickers' hunger positioning for generative-AI culture rather than introducing a physical product.
- 3 September 2026, confectionerynews.com: [M&M's gets Practical Magic makeover as confectionery collaboration trend heats up](https://www.confectionerynews.com/Article/2026/09/03/mars-mms-brings-practical-magic-2-to-confectionery-amid-collaboration-boom/). Mars has launched a limited-edition M&M's collaboration with Practical Magic 2, supported by online exclusives and social content. The campaign aims to build seasonal engagement and direct-to-consumer traffic.

Notable negative coverage:

- 10 September 2026, thedrum.com: [Paddy Gilmore: Snickers, you're not you when you're this hungry for relevance](https://www.thedrum.com/opinion/paddy-gilmore-snickers-you-re-not-you-when-you-re-this-hungry-for-relevance). A columnist strongly criticises Mars Snacking's Snickers Hungr.AI campaign, arguing it is an ineffective attempt to make the brand relevant to AI debates. The article contrasts the campaign unfavourably with Snickers' historically successful marketing platform.

- [Mars deep dive](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-09?entity=mars&view=deep-dive)
- [Mars PDF report](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-09/reports/mars.pdf)

### Kraft Heinz

**Brand investment and Heinz launches frame Kraft Heinz’s September profile**

Kraft Heinz ranked 6th of 10 by average monthly share of coverage (7.9%) in the UK Food & FMCG benchmark for September 2026, with 40 mentions and a net tone of +50.

Kraft Heinz recorded 40 mentions in September, placing sixth with 7.9% of tracked-company mentions. Product and marketing coverage led the subject mix with 17 mentions, including the Halloween-themed Heinz Chilli Bite Ketchup launch and its Honest Burgers collaboration. Leadership, strategy and M&A accounted for nine mentions, led by Lucy Hovey’s appointment as UK and Ireland chief financial officer and reporting on the company’s $700m brand-investment programme. Financial results and trading contributed five mentions, including RBC’s expectation that innovation, pricing and marketing reinvestment could restore organic growth by 2027. A sponsored panel report by The Drum examined Heinz’s creator strategy; other coverage discussed investment in enduring and culturally responsive marketing, and innovation across Heinz, Philadelphia and Capri Sun. Community activity included Heinz Beanz’s partnership with Team Grassroots to supply equipment to UK youth football clubs.

Key messages:

- Kraft Heinz accounted for 7.9% of tracked-company mentions and ranked #6 among 10 in September 2026.
- Coverage concentrated on Brands, Products & Marketing and Leadership, Strategy & M&A.
- 40 captured company mentions were recorded in September 2026.
- Heinz launched Chilli Bite Ketchup for Halloween — The Grocer.

Leading themes:

- Brands, Products & Marketing: 42.5% of Kraft Heinz's coverage (theme index 1.33, net tone +71)
- Leadership, Strategy & M&A: 22.5% of Kraft Heinz's coverage (theme index 1.99, net tone +56)
- Financial Results & Trading: 12.5% of Kraft Heinz's coverage (theme index 2.09, net tone 0)

Notable positive coverage:

- 8 September 2026, foodbev.com: [Kraft Heinz UK and Ireland appoints former Unilever exec Lucy Hovey as CFO](https://www.foodbev.com/news/kraft-heinz-uk-and-ireland-appoints-former-unilever-exec-lucy-hovey-as-cfo). Kraft Heinz UK and Ireland has appointed former Unilever executive Lucy Hovey as CFO, succeeding Darren Vries. Hovey will lead the UK&I finance function and support the company’s growth plans.
- 8 September 2026, grocerygazette.co.uk: [Kraft Heinz appoints Unilever executive as new CFO](https://www.grocerygazette.co.uk/2026/09/08/kraft-heinz-appoints-unilever-executive-as-new-cfo/). Kraft Heinz has appointed Lucy Hovey as CFO for its UK and Ireland business, succeeding Darren Vries. Hovey joins from Unilever, where she held senior finance roles including CFO of its UK and Ireland personal-care business.
- 9 September 2026, thegrocer.co.uk: [Kraft Heinz appoints new UK&I chief financial officer](https://www.thegrocer.co.uk/news/kraft-heinz-appoints-new-ukandi-chief-financial-officer/723414.article). Kraft Heinz has appointed Lucy Hovey as UK&I chief financial officer, replacing Darren Vries. Hovey joins from Unilever, where she held senior finance roles for 13 years.

Notable negative coverage:

- 29 September 2026, liverpoolecho.co.uk: [I tried baked beans from Tesco, M&S, Aldi and more -- a 50p can was best](https://www.liverpoolecho.co.uk/whats-on/food-drink-news/tried-baked-beans-tesco-ms-34684444). A taste test compares supermarket own-label baked beans with Heinz, finding Tesco's 43p tin preferable to Heinz at £1.40. The article frames Heinz as a pricier benchmark against own label.
- 11 September 2026, ts2.tech: [KHC Stock Moves to NYSE Monday—What Shareholders Need to Know](https://ts2.tech/en/khc-stock-moves-to-nyse-monday-what-shareholders-need-to-know/). Kraft Heinz will move its common-stock listing from Nasdaq to the NYSE while retaining the KHC ticker. The article also highlights falling sales, volumes, operating income and adjusted earnings in its latest quarter.

- [Kraft Heinz deep dive](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-09?entity=kraftheinz&view=deep-dive)
- [Kraft Heinz PDF report](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-09/reports/kraftheinz.pdf)

### Kellanova

**Factory decisions and Pringles launches define Kellanova’s September coverage**

Kellanova ranked 7th of 10 by average monthly share of coverage (6.7%) in the UK Food & FMCG benchmark for September 2026, with 34 mentions and a net tone of +26.

Kellanova’s September profile was led by the end of production at Trafford Park, affecting around 360 jobs as cereal manufacturing transferred to Wrexham. The manufacturer recorded 34 mentions, representing 6.7% of tracked-company mentions and placing it seventh among the tracked companies. Brands, products and marketing was the largest subject area, with 11 mentions, supported by the return of Pringles Santa’s Secret Flavour and a Bestway-exclusive Prawn Cocktail pack. Health, HFSS and reformulation accounted for eight mentions, including Kellogg’s commissioned research encouraging over-50s consumers to increase fibre intake at breakfast. Factories, jobs and investment contributed seven mentions, combining the Trafford Park closure with Kellanova’s reported gains from digital technology at the Pringles plant in Kutno: 10% more capacity and 13% less waste. Sustainability coverage included a five-year programme with Soil Capital covering all UK wheat sourcing and supporting 25 growers with incentives, advice and monitoring tools.

Key messages:

- Kellanova accounted for 6.7% of tracked-company mentions and ranked #7 among 10 in September 2026.
- Coverage concentrated on Brands, Products & Marketing and Health, HFSS & Reformulation.
- 34 captured company mentions were recorded in September 2026.
- BBC: Production at Kellogg's Trafford Park factory comes to an end

Leading themes:

- Brands, Products & Marketing: 32.4% of Kellanova's coverage (theme index 0.99, net tone +73)
- Health, HFSS & Reformulation: 23.5% of Kellanova's coverage (theme index 3.19, net tone −25)
- Factories, Jobs & Investment: 20.6% of Kellanova's coverage (theme index 32.53, net tone −43)

Notable positive coverage:

- 1 September 2026, slrmag.co.uk: [Pringles launches Bestway-exclusive Prawn Cocktail PMP](https://www.slrmag.co.uk/pringles-launches-bestway-exclusive-prawn-cocktail-pmp/). Kellanova's Pringles has launched a Bestway-exclusive 70g £1.25 Prawn Cocktail price-marked pack for the convenience channel. The launch is supported by retailer marketing, displays and a prize draw to encourage distribution and trial.
- 1 September 2026, conveniencestore.co.uk: [Pringles launches Prawn Cocktail flavour 70g PMP exclusively into ...](https://www.conveniencestore.co.uk/products/pringles-launches-prawn-cocktail-flavour-70g-pmp-exclusively-into-bestway/723082.article). Kellanova's Pringles is launching a 70g Prawn Cocktail price-marked pack exclusively through Bestway Wholesale until 31 December. The launch is supported by retailer incentives, in-depot activity and a targeted marketing campaign.
- 4 September 2026, foodmanufacture.co.uk: [How AI is increasing capacity at the Pringles factory](https://www.foodmanufacture.co.uk/Article/2026/09/04/how-ai-is-increasing-capacity-at-the-pringles-factory/). Kellanova's Pringles plant in Kutno, Poland, has used AI and a digital twin to reportedly increase capacity by 10%, reduce waste by 13% and improve energy efficiency. The company developed the system with Siemens and plans further deployments.

Notable negative coverage:

- 15 September 2026, thesun.co.uk: [Full list of 21 foods & drinks being completely banned in schools across England](https://www.thesun.co.uk/news/40385029/schools-ban-foods-drinks-list/). New English school-food standards would restrict sugary cereals, confectionery, deep-fried foods and certain additives, while requiring schools to publish menus and food policies. Coco Pops and Frosties are cited as examples of cereals affected by the rules.
- 4 September 2026, thesun.co.uk: [Kellogg's axes 'all-time favourite' breakfast cereal after 35 years as shoppers beg for its return](https://www.thesun.co.uk/money/40271807/kelloggs-axes-cereal-shoppers-beg-return/). Kellogg's has permanently discontinued Raisin Wheats in the UK, citing the need to evolve its cereal range for changing consumer tastes. Shoppers expressed disappointment, while Nestlé's alternative product was criticised by some consumers.
- 4 September 2026, easterneye.biz: [Kellogg’s has left Trafford Park after 88 years, taking 360 jobs and a piece of Manchester’s industrial heritage with it](https://www.easterneye.biz/kelloggs-has-left-trafford-park-after-88-years-taking-360-jobs-and-a-piece-of-manchesters-industrial-heritage-with-it/). Kellanova has ended cereal production at its Trafford Park factory after 88 years, affecting 360 jobs as output moves to Wrexham. The company said modernising the ageing, underused site was not commercially viable.

- [Kellanova deep dive](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-09?entity=kellanova&view=deep-dive)
- [Kellanova PDF report](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-09/reports/kellanova.pdf)

### Danone

**Health transparency defines Danone’s September profile**

Danone ranked 8th of 10 by average monthly share of coverage (6.5%) in the UK Food & FMCG benchmark for September 2026, with 33 mentions and a net tone of +79.

Danone’s September coverage was led by its voluntary publication of a -0.09 average UK Nutrient Profiling Model score and disclosure that 98% of 2025 UK sales volume was non-HFSS. It also backed mandatory healthy-food sales reporting, placing health transparency and reformulation at the centre of its profile. Danone recorded 33 mentions, representing 6.5% of tracked-company mentions and ranking eighth among the tracked companies. The subject mix was led by health, HFSS and reformulation with 15 mentions, followed by policy and regulation with seven, brands, products and marketing with four, and factories, jobs and investment with two. Other company developments included support for the UK Deposit Return Scheme, Activia Big Pot launches aimed at breakfast and gut-health demand, and Alpro’s new Greek Creamy yoghurts. Coverage also included investment in using British oats supporting more than 250 local jobs, alongside MPs’ visit to Alpro’s Kettering factory, as well as Danone USA’s recall of a So Delicious frozen dessert over possible foreign material.

Key messages:

- Danone accounted for 6.5% of tracked-company mentions and ranked #8 among 10 in September 2026.
- Coverage concentrated on Health, HFSS & Reformulation and Policy & Regulation.
- 33 captured company mentions were recorded in September 2026.
- Danone’s voluntary UK Nutrient Profiling Model disclosure and support for mandatory health reporting — Food Manufacture

Leading themes:

- Health, HFSS & Reformulation: 45.5% of Danone's coverage (theme index 7.71, net tone +93)
- Policy & Regulation: 21.2% of Danone's coverage (theme index 4.38, net tone +71)
- Brands, Products & Marketing: 12.1% of Danone's coverage (theme index 0.36, net tone +100)

Notable positive coverage:

- 1 September 2026, greenqueen.com.hk: [Alpro Launches Greek-Style Yoghurt Prioritising ‘Extra Creamy’ Texture Over Protein](https://www.greenqueen.com.hk/alpro-greek-style-yoghurt-vegan-extra-creamy-protein-danone-plant-based/). Danone's Alpro is launching new dairy-free Greek Creamy yoghurts across Europe, including the UK, focused on a richer texture rather than high protein. The existing UK Greek and Skyr range will be renamed Greek Protein.
- 3 September 2026, sustainabilitymag.com: [Danone, UK DRS & The Circular Economy: Bridging the Gap](https://sustainabilitymag.com/news/danone-uk-drs-the-circular-economy-bridging-the-gap). Danone outlined its support for the forthcoming UK Deposit Return Scheme, citing its Irish experience and consumer research on recycling barriers. It said the scheme could improve collection of food-grade recycled plastic and support circular packaging.
- 10 September 2026, retailtimes.co.uk: [Activia expandes gut health range with launch of Natural and Fibre Big Pot formats](https://retailtimes.co.uk/activia-expandes-gut-health-range-with-launch-of-natural-and-fibre-big-pot-formats/). Danone's Activia is launching Natural and Fibre 400g Big Pot yogurts in UK retailers, targeting breakfast and gut-health demand. The products contain live cultures, while the Fibre variant adds fibre.

Notable negative coverage:

- 30 September 2026, just-food.com: [Huel falls foul of UK ad watchdog over health claims](https://www.just-food.com/news/huel-uk-ad-regulator-reprimand/). The ASA upheld complaints against Huel's Instagram and YouTube advertising, ruling that the ads encouraged exclusive consumption and included an unauthorised health claim. Huel must not rerun the ads in their current form and says it is strengthening marketing compliance processes.
- 17 September 2026, dairybusinessmea.com: [Danone USA recalls non-dairy frozen dessert due to presence of foreign material](https://dairybusinessmea.com/2026/09/17/danone-usa-recalls-non-dairy-frozen-dessert-due-to-presence-of-foreign-material/). Danone USA recalled So Delicious Dairy Free Salted Caramel Cluster frozen-dessert pints in the US over possible hard foreign material. The article also reports Danone's UK Aptamil infant-formula recall linked to cereulide contamination in a raw-material supply chain.

- [Danone deep dive](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-09?entity=danone&view=deep-dive)
- [Danone PDF report](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-09/reports/danone.pdf)

### Premier Foods

**Branded growth and Mr Kipling innovation feature in September coverage**

Premier Foods ranked 9th of 10 by average monthly share of coverage (4.3%) in the UK Food & FMCG benchmark for September 2026, with 22 mentions and a net tone of +77.

Kalkine Media commentary on Premier Foods in September discussed branded sales growth supported by cake innovation and cooking-sauce demand, alongside reiterated full-year trading-profit expectations. Mr Kipling also launched Mini Cake Bites in three flavours at Tesco, adding a consumer-product development to the month’s coverage. Premier Foods recorded 22 mentions, representing 4.3% of tracked-company mentions and ranking ninth among the tracked companies. Within those measured mentions, health, HFSS and reformulation accounted for eight, financial results and trading for five, policy and regulation for five, and brands, products and marketing for two. Further commentary discussed director shareholdings, brand investment, international expansion and competitive pressure from retailer own label. Wider sector articles included Premier Foods among manufacturers committing to publish healthy-food sales data from next year and supporting mandatory UK reporting.

Key messages:

- Premier Foods accounted for 4.3% of tracked-company mentions and ranked #9 among 10 in September 2026.
- Coverage concentrated on Health, HFSS & Reformulation and Financial Results & Trading.
- 22 captured company mentions were recorded in September 2026.
- Branded sales growth, cake innovation and reiterated full-year expectations — Kalkine Media.

Leading themes:

- Health, HFSS & Reformulation: 36.4% of Premier Foods's coverage (theme index 5.05, net tone +88)
- Financial Results & Trading: 22.7% of Premier Foods's coverage (theme index 3.94, net tone +80)
- Policy & Regulation: 22.7% of Premier Foods's coverage (theme index 4.42, net tone +80)

Notable positive coverage:

- 8 September 2026, mirror.co.uk: [Tesco shoppers rush to buy new Mr Kipling goodie that they 'need' to try](https://www.mirror.co.uk/lifestyle/food-drink/tesco-shoppers-rush-buy-new-37638284). Mr Kipling has launched Mini Cake Bites in flavours including Marshmallow S'mores, Vanilla Party and Tiramisu at Tesco. The products are priced at £3.75, or £3 with a Clubcard.
- 15 September 2026, foodmanufacture.co.uk: [Leading manufacturers commit to reporting on healthy food sales in letter to Downing Street](https://www.foodmanufacture.co.uk/Article/2026/09/15/five-leading-manufacturers-have-committed-to-introducing-healthy-food-sales-reporting-from-next-year/). Danone, Kellanova-owned KP Snacks and Premier Foods are among manufacturers committing to publish healthy-food sales data from next year. The group has called for mandatory healthy-food sales reporting across UK food and drink businesses.
- 9 September 2026, kalkinemedia.com: [What Keeps Premier Foods (LSE:PFD) In The Conversation Among Britain's Branded Food Makers?](https://kalkinemedia.com/uk/stocks/consumer/what-keeps-premier-foods-lsepfd-in-the-conversation-among-britains-branded-food-makers). The article examines Premier Foods' strategy of extending established grocery brands into adjacent formats, supported by reduced debt and pension liabilities. It also highlights ongoing competition from retailer own label and measured international expansion through licensing and exports.

- [Premier Foods deep dive](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-09?entity=premierfoods&view=deep-dive)
- [Premier Foods PDF report](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-09/reports/premierfoods.pdf)

### Greencore

**Greencore combines stronger trading with an expanded food-to-go offer**

Greencore ranked 10th of 10 by average monthly share of coverage (2.2%) in the UK Food & FMCG benchmark for September 2026, with 11 mentions and a net tone of +73.

Greencore ranked tenth with 11 mentions and a 2.2% share of tracked-company mentions in September. Kalkine Media commentary discussed raised operating-profit guidance and manufactured-volume growth across the enlarged business. Leadership and strategy coverage examined the completed Bakkavor combination and phased integration, including anticipated synergies, cross-selling and product launches alongside execution and retailer-service risks. Pricing and retailer relations was the largest subject area, accounting for six mentions, as Co-op Wholesale prepared to align pricing and rebates for Greencore direct-to-store orders and expand the range to 85 food-to-go products. Leadership, strategy and M&A accounted for three mentions, financial results and trading for one, and sustainability for one. Retail Times reported Greencore’s provision of free twice-weekly London transport movements to support an industry platform redistributing surplus food to charities.

Key messages:

- Greencore accounted for 2.2% of tracked-company mentions and ranked #10 among 10 in September 2026.
- Coverage concentrated on Pricing & Retailer Relations and Leadership, Strategy & M&A.
- 11 captured company mentions were recorded in September 2026.
- Greencore lifted its profit expectations after strong trading — Kalkine Media.

Leading themes:

- Pricing & Retailer Relations: 54.5% of Greencore's coverage (theme index 10.43, net tone +100)
- Leadership, Strategy & M&A: 27.3% of Greencore's coverage (theme index 2.3, net tone 0)
- ESG, Community & Sustainability: 9.1% of Greencore's coverage (theme index 0.59, net tone +100)

Notable positive coverage:

- 18 September 2026, conveniencestore.co.uk: [Co-op Wholesale revamps Greencore food-to-go DTS offer](https://www.conveniencestore.co.uk/news/co-op-wholesale-revamps-greencore-food-to-go-dts-offer/723804.article). Co-op Wholesale will align Greencore direct-to-store food-to-go pricing and rebates with its depot-supply terms from 5 October 2026. The revised offer expands the available range to 85 SKUs and is intended to improve shelf life, flexibility and waste reduction for convenience retailers.
- 22 September 2026, thegrocer.co.uk: [Co-op Wholesale extends rebate scheme to food-to-go DTS orders](https://www.thegrocer.co.uk/news/co-op-wholesale-extends-rebate-scheme-to-food-to-go-dts-orders/723923.article). Co-op Wholesale will extend its retailer rebate scheme to food-to-go direct-to-store orders supplied through Greencore from 5 October. The service will offer up to 85 food-to-go SKUs, longer shelf life and rebates of up to 6% for qualifying retailers.
- 2 September 2026, kalkinemedia.com: [Greencore Group (LSE:GNC): Why Has The Convenience Food Maker Lifted Its Own Expectations This Week?](https://kalkinemedia.com/uk/stocks/retail/greencore-group-lsegnc-why-has-the-convenience-food-maker-lifted-its-own-expectations-this-week). Greencore lifted adjusted operating-profit guidance above prior market expectations after strong trading across its enlarged business. The company reported accelerated manufactured-volume growth in UK convenience foods.

- [Greencore deep dive](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-09?entity=greencore&view=deep-dive)
- [Greencore PDF report](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-09/reports/greencore.pdf)

## Methodology

- **Share of coverage**: an organisation's mentions divided by all mentions of the organisations tracked in the same sector that month, in UK earned media. It is the central measure of media visibility in Omniscan benchmarks. "Average monthly share" is the mean of the monthly shares across the reporting period.
- **Mention**: one article that covers an organisation, classified as positive, neutral or negative in tone. Articles are deduplicated, and an organisation's own websites and passing sponsorship name-checks are excluded, so only earned media counts.
- **Net tone**: positive mentions minus negative mentions, as a percentage of all mentions (range −100 to +100).
- **Themes**: every article is assigned to one of the sector's editorial themes. A theme index above 1 means the organisation is covered on that theme more than its peers are; below 1 means less.
- **Calculation**: every figure is computed directly from the classified articles; narrative summaries are checked against those figures.
- **Sources**: UK national and international, trade and specialist, regional and local, and aggregator and syndication earned media.

## Other UK Food & FMCG editions

- [UK food & FMCG media reputation tracker – 2026 year to date](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-ytd.md)
- [UK food & FMCG media reputation tracker – H1 2026](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-h1.md)
- [UK food & FMCG media reputation tracker – July 2026](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-07.md)
- [UK food & FMCG media reputation tracker – August 2026](https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-08.md)
- [All Omniscan media benchmarks](https://www.omniscan.ai/benchmarks.md)

## How to cite

Omniscan, "UK food & FMCG media reputation tracker", September 2026 (1 September 2026–30 September 2026), published 5 October 2026. https://www.omniscan.ai/benchmarks/uk-food-fmcg-2026-09