---
title: UK gambling operators media reputation tracker – August 2026
canonical_url: https://www.omniscan.ai/benchmarks/uk-gambling-operators-2026-08
type: dataset
publisher: Omniscan
sector: UK Gambling Operators
period: August 2026
coverage_start: '2026-08-01'
coverage_end: '2026-08-31'
date_published: '2026-09-05'
last_updated: '2026-09-05'
organisations: 5
articles_analysed: 800
mentions: 517
data_download: https://www.omniscan.ai/benchmarks/uk-gambling-operators-2026-08/data.json
summary: Flutter Entertainment had the highest average monthly share of coverage (31.7%)
  among 5 operators in UK earned media from 1 August 2026 to 31 August 2026, ahead
  of Entain (30.9%) and evoke (22.2%).
---

# UK gambling operators media reputation tracker: August 2026 (1 August 2026–31 August 2026)

> Flutter Entertainment had the highest average monthly share of coverage (31.7%) among 5 operators in UK earned media from 1 August 2026 to 31 August 2026, ahead of Entain (30.9%) and evoke (22.2%). bet365 had the most favourable net tone (+17). Omniscan analysed 800 articles containing 517 mentions of the operators tracked.

Interactive version: https://www.omniscan.ai/benchmarks/uk-gambling-operators-2026-08

## UK Gambling Operators ranking by share of coverage, August 2026

| Rank | Organisation | Average monthly share of coverage | Mentions | Positive | Neutral | Negative | Net tone |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | Flutter Entertainment | 31.7% | 164 | 24% | 42% | 34% | −10 |
| 2 | Entain | 30.9% | 160 | 33% | 36% | 31% | +1 |
| 3 | evoke | 22.2% | 115 | 11% | 39% | 50% | −38 |
| 4 | Betfred | 11.6% | 60 | 10% | 12% | 78% | −68 |
| 5 | bet365 | 3.5% | 18 | 44% | 28% | 28% | +17 |

## Operators in detail

### Flutter Entertainment

**Flutter led August coverage amid forecast cuts and CEO departure**

Flutter Entertainment ranked 1st of 5 by average monthly share of coverage (31.7%) in the UK Gambling Operators benchmark for August 2026, with 164 mentions and a net tone of −10.

In August 2026, Flutter ranked first with 164 mentions and 31.7% of tracked-company mentions. Independent reporting led with cuts to annual sales and EBITDA forecasts, lower US revenue, a 45% fall in adjusted EBITDA and chief executive Peter Jackson’s planned departure. The theme mix was led by financial results and earnings with a count of 56, followed by leadership, people and culture with 35, corporate strategy with 20, and advertising, sponsorship and marketing with 19. Stories also covered additional US investment in FanDuel’s customer proposition and increased customer-acquisition and retention spending. Product developments included Sky Bet’s Ghost Leg feature and Betfair’s planned integration of PokerStars into its UK platform. Paddy Power’s football campaign, Sky Bet’s EFL partnership and Betfair’s Walk of Shame campaign broadened the month’s coverage into sports marketing.

Key messages:

- Flutter Entertainment accounted for 31.7% of tracked-company mentions and ranked #1 among 5 in August 2026.
- Coverage concentrated on Financial Results & Earnings and Leadership, People & Culture.
- 164 captured company mentions were recorded in August 2026.
- Forecast cuts, weaker US performance and Peter Jackson’s planned departure — The Independent
- Earnings miss, US investment and leadership change — CNBC

Leading themes:

- Financial Results & Earnings: 34.1% of Flutter Entertainment's coverage (theme index 1.39, net tone −41)
- Leadership, People & Culture: 21.3% of Flutter Entertainment's coverage (theme index 18.83, net tone −11)
- M&A, Ownership & Corporate Strategy: 12.2% of Flutter Entertainment's coverage (theme index 0.81, net tone +15)

Notable positive coverage:

- 7 August 2026, sbcnews.co.uk: [Sky Bet's new campaign hits the screen as Premier League approaches](https://sbcnews.co.uk/marketing/2026/08/07/sky-bet-premier-league-campaign/). Sky Bet has launched its football-focused 'Games Gone' campaign ahead of the Premier League season, featuring Roy Keane and Micah Richards. The campaign supports the brand's football marketing strategy amid new sponsorship restrictions.
- 10 August 2026, egr.global: [PokerStars to launch on Betfair in the UK as part of new global strategy](https://www.egr.global/intel/news/pokerstars-to-launch-on-betfair-in-the-uk-as-part-of-new-global-strategy/). PokerStars will launch on Betfair in the UK as part of Flutter's global poker strategy. Paddy Power and Sky Poker are also set to launch the PokerStars offering over time.
- 10 August 2026, sbcnews.co.uk: [PokerStars UK to migrate to Betfair, Sky Bet and Paddy Power](https://sbcnews.co.uk/igaming/2026/08/10/pokerstars-sky-bet-betfair-paddy-power/). Flutter will integrate PokerStars into Betfair from 13 August, followed by Sky Bet and Paddy Power later in 2026. The UK consolidation is intended to improve poker liquidity, cross-sell and customer experience across the brands.

Notable negative coverage:

- 10 August 2026, finance.yahoo.com: [Flutter Entertainment price target trimmed on increased promotional spending](https://finance.yahoo.com/markets/stocks/articles/flutter-entertainment-price-target-trimmed-193200367.html). Jefferies cut Flutter's price target and lowered earnings estimates because of increased US promotional spending. The broker said the investment should support FanDuel momentum but will weigh on near-term EBITDA.
- 5 August 2026, standard.co.uk: [Boss of Paddy Power owner to step down after forecasts cut](https://www.standard.co.uk/business/business-news/peter-jackson-boss-paddy-power-skybet-betfair-b1292483.html). Flutter cut its annual revenue and earnings forecasts after weaker US activity and increased investment, while Peter Jackson announced his departure. Group revenue still rose in the first half.
- 7 August 2026, cnbc.com: [Prediction markets take center stage in latest round of quarterly earnings reports](https://www.cnbc.com/2026/08/07/prediction-markets-take-center-stage-in-latest-quarterly-earnings.html). Flutter's quarterly earnings fell short of expectations and its shares declined after announcing a chief-executive change. The company also outlined its US FanDuel Predicts strategy and regulatory considerations for prediction markets.

- [Flutter Entertainment deep dive](https://www.omniscan.ai/benchmarks/uk-gambling-operators-2026-08?entity=flutterentertainment&view=deep-dive)
- [Flutter Entertainment PDF report](https://www.omniscan.ai/benchmarks/uk-gambling-operators-2026-08/reports/flutterentertainment.pdf)

### Entain

**Entain ranks second as results and tax dominate August coverage**

Entain ranked 2nd of 5 by average monthly share of coverage (30.9%) in the UK Gambling Operators benchmark for August 2026, with 160 mentions and a net tone of +1.

The Independent reported that Entain beat first-half expectations, supported by UK online growth and World Cup betting, while higher remote gaming duty and shop closures affected its UK and Ireland business. Entain ranked second with 30.9% of tracked-company mentions and 160 mentions in August. Financial results and earnings led the subject mix with 65 mentions, followed by taxation and duty with 33, M&A, ownership and corporate strategy with 15, and products, brands and customer experience with 14. Tax coverage included Entain’s estimate that higher UK gambling taxes would have a £250 million impact, while The Times reported Entain chief Stella David’s opposition to proposed changes governing betting-shop approvals. Other company-focused developments included the divestment of Entain’s 20% stake in its CEE joint venture with EMMA Capital and a three-year technology-support contract covering more than 2,000 Ladbrokes and Coral shops. City AM also reported that Entain was expected to leave the FTSE 100, while MarketWatch covered a 1.78% fall in its shares during a weak market session.

Key messages:

- Entain accounted for 30.9% of tracked-company mentions and ranked #2 among 5 in August 2026.
- Coverage concentrated on Financial Results & Earnings and Taxation & Duty.
- 160 captured company mentions were recorded in August 2026.
- Stronger-than-expected first-half results and World Cup support — The Independent
- Estimated £250 million impact from higher UK gambling taxes — The Independent

Leading themes:

- Financial Results & Earnings: 40.6% of Entain's coverage (theme index 1.86, net tone +42)
- Taxation & Duty: 20.6% of Entain's coverage (theme index 1.23, net tone −52)
- M&A, Ownership & Corporate Strategy: 9.4% of Entain's coverage (theme index 0.58, net tone −7)

Notable positive coverage:

- 10 August 2026, sbcnews.co.uk: [Entain signs three year support deal for Ladbrokes Coral shops](https://sbcnews.co.uk/europe/2026/08/10/entain-ladbrokes-coral-betting-shops/). Entain has signed a three-year IT-support contract covering its UK Ladbrokes and Coral retail estate. The deal signals continued investment in the high-street betting-shop experience despite wider retail-sector pressures.
- 11 August 2026, sbcnews.co.uk: [Entain launches fantasy app as Ladbrokes' Premier League partner](https://sbcnews.co.uk/sportsbook/2026/08/11/entain-fantasy-football/). Entain has launched Seven, a UK free-to-play football fantasy app partnered with Ladbrokes. The product offers prizes and directs winnings through the Ladbrokes platform.
- 13 August 2026, independent.co.uk: [Ladbrokes owner Entain beats expectations after World Cup boost](https://www.independent.co.uk/news/business/ladbrokes-coral-northern-ireland-republic-of-ireland-b3032298.html). Entain reported stronger-than-expected first-half revenue and earnings, with UK online growth and the World Cup supporting performance. Higher remote gaming duty and store closures affected its UK and Ireland business.

Notable negative coverage:

- 13 August 2026, independent.co.uk: [Ladbrokes owner Entain says new gambling taxes to have ‘massive impact’](https://www.independent.co.uk/news/business/ladbrokes-andy-burnham-prime-minister-gambling-b3032424.html). Entain said higher UK gambling taxes will have an estimated £250 million impact, while remaining committed to UK investment. The article also covers proposed reforms giving councils more power over betting-shop openings.
- 13 August 2026, walesonline.co.uk: [Andy Burnham tax could see bingo halls and casinos shut, says Mecca boss](https://www.walesonline.co.uk/news/uk-news/andy-burnham-tax-could-see-34453215). Rank warned that a proposed rise in Machine Games Duty could threaten bingo halls and casinos. Entain said the government's remote-gambling tax increase was significant and disappointing for its earnings.
- 31 August 2026, cityam.com: [Ladbrokes-owner and Aston Martin slated to drop in FTSE reshuffle](https://www.cityam.com/ladbrokes-owner-and-aston-martin-on-chopping-block-in-ftse-reshuffle/). Entain, owner of Ladbrokes, is expected to leave the FTSE 100 following a difficult period marked by higher UK gambling taxes, competition and slower US growth. The company estimates tax changes could cut earnings by around £100m in 2026 and £150m annually from 2027.

- [Entain deep dive](https://www.omniscan.ai/benchmarks/uk-gambling-operators-2026-08?entity=entain&view=deep-dive)
- [Entain PDF report](https://www.omniscan.ai/benchmarks/uk-gambling-operators-2026-08/reports/entain.pdf)

### evoke

**Evoke ranks third as tax and takeover stories dominate**

evoke ranked 3rd of 5 by average monthly share of coverage (22.2%) in the UK Gambling Operators benchmark for August 2026, with 115 mentions and a net tone of −38.

In August, evoke ranked third with 115 mentions and a 22.2% share of tracked-company mentions. Primary independent coverage focused on the £46 million impact of higher UK gambling taxes, weaker first-half earnings and William Hill shop closures ahead of the proposed £243.1 million Bally’s Intralot takeover. Reuters also reported that evoke withheld forward-looking guidance because the acquisition remained pending. The leading themes were M&A, ownership and corporate strategy (31), taxation and duty (26), financial results and earnings (21), and enforcement, fines and compliance (13). Sharecast reported flat first-half revenue, a 10% decline in adjusted EBITDA, William Hill-led UK online gaming growth and continued revenue decline at 888. Further company-focused coverage concerned GiG Software’s planned acquisition of an 80% stake in 888Africa and parliamentary scrutiny involving a former William Hill executive and the operator’s £19.2 million regulatory settlement.

Key messages:

- evoke accounted for 22.2% of tracked-company mentions and ranked #3 among 5 in August 2026.
- Coverage concentrated on M&A, Ownership & Corporate Strategy and Taxation & Duty.
- 115 captured company mentions were recorded in August 2026.
- The Independent: William Hill owner reported a £46 million tax impact, weaker first-half earnings and shop closures ahead of its takeover.
- Reuters: evoke withheld guidance amid the pending Bally’s Intralot acquisition.

Leading themes:

- M&A, Ownership & Corporate Strategy: 27.0% of evoke's coverage (theme index 2.58, net tone −3)
- Taxation & Duty: 22.6% of evoke's coverage (theme index 1.36, net tone −85)
- Financial Results & Earnings: 18.3% of evoke's coverage (theme index 0.6, net tone 0)

Notable positive coverage:

- 26 August 2026, igamingbusiness.com: [GiG Software eyeing €8.5m raise to acquire 888Africa](https://igamingbusiness.com/strategy/gig-software-eyeing-e8-5m-raise-to-acquire-888africa/). GiG Software plans to raise €8.5m to acquire an 80% stake in Evoke's 888Africa for up to €16.4m. Evoke would retain a 20% stake in the Africa-focused gambling operator.
- 18 August 2026, sigma.world: [Evoke shareholders vote in favour of acquisition by Bally's Intralot](https://sigma.world/news/evoke-shareholders-favour-acquisition-by-ballys-intralot/). Evoke shareholders approved Bally's Intralot's proposed £243m acquisition of the William Hill and 888 parent company. The transaction remains subject to court sanction and is expected to complete by early 2027.
- 18 August 2026, gamblingnews.com: [Evoke Shareholders Greenlight Bally's Intralot Acquisition](https://www.gamblingnews.com/news/evoke-shareholders-greenlight-ballys-intralot-acquisition/). Evoke shareholders approved Bally's Intralot's proposed all-share acquisition. The deal remains subject to court sanction and remaining completion conditions.

Notable negative coverage:

- 12 August 2026, independent.co.uk: [William Hill owner suffers £46m tax hike blow ahead of £243m takeover](https://www.independent.co.uk/news/business/william-hill-rachel-reeves-greek-london-holly-williams-b3031637.html). William Hill owner Evoke reported a £46m earnings impact from increased UK gambling taxes and a 10% fall in underlying first-half earnings. The group is preparing for a £243.1m takeover by Bally’s Intralot and has closed around 200 betting shops.
- 26 August 2026, gambling.com: [MPs Question Allwyn UK Interim Chief's William Hill Past](https://www.gambling.com/uk/news/mps-question-allwyn-uk-interim-chiefs-william-hill-past). MPs have questioned Allwyn UK's appointment of Phil Walker, citing his senior William Hill role during the operator's £19.2m Gambling Commission settlement for social-responsibility and AML failures. Walker received a formal warning concerning his Personal Management Licence but retained it.
- 13 August 2026, brandequity.economictimes.indiatimes.com: [UK bookmaker Evoke withholds guidance amid Bally's takeover](https://brandequity.economictimes.indiatimes.com/amp/news/business-of-brands/uk-bookmaker-evoke-withholds-guidance-amid-ballys-takeover/133200465). Evoke withheld financial guidance while its acquisition by Bally's Intralot awaits approval. The William Hill owner reported a 94% fall in first-half adjusted pretax profit amid higher UK duties and costs.

- [evoke deep dive](https://www.omniscan.ai/benchmarks/uk-gambling-operators-2026-08?entity=evoke&view=deep-dive)
- [evoke PDF report](https://www.omniscan.ai/benchmarks/uk-gambling-operators-2026-08/reports/evoke.pdf)

### Betfred

**Shop closures define Betfred’s fourth-ranked August profile**

Betfred ranked 4th of 5 by average monthly share of coverage (11.6%) in the UK Gambling Operators benchmark for August 2026, with 60 mentions and a net tone of −68.

Betfred’s primary company-focused coverage centred on plans to close 132 betting shops and cut up to 600 jobs, with Metro and Casino.com reporting that the company cited higher gambling taxes, employment costs and economic uncertainty. Its 60 mentions represented an 11.6% share of tracked-company mentions, placing the corporate group fourth. Taxation and duty dominated the subject mix with 23 articles, followed by regulation and policy with 13, advertising, sponsorship and marketing with eight, and corporate strategy with seven. SBC News also reported that Betfred was unlikely to renew its nearly decade-long Super League sponsorship beyond 2026. Alongside this retrenchment, independent coverage included Betfred’s extension of ‘We The Believers’ into an always-on football marketing platform and deployment of T5C’s BRUNO-powered Bet Builder. Gambling News reported a further strategic development: possible expansion into adult gaming centres, including conversion of some closing betting shops into slot arcades.

Key messages:

- Betfred accounted for 11.6% of tracked-company mentions and ranked #4 among 5 in August 2026.
- Coverage concentrated on Taxation & Duty and Regulation & Policy.
- 60 captured company mentions were recorded in August 2026.
- Betfred’s planned closure of 132 shops and loss of up to 600 jobs — Metro
- Possible end of Betfred’s Super League sponsorship after 2026 — SBC News

Leading themes:

- Taxation & Duty: 38.3% of Betfred's coverage (theme index 2.5, net tone −100)
- Regulation & Policy: 21.7% of Betfred's coverage (theme index 3, net tone −100)
- Advertising, Sponsorship & Marketing: 13.3% of Betfred's coverage (theme index 1.85, net tone +50)

Notable positive coverage:

- 19 August 2026, sbcnews.co.uk: [Betfred powers new betbuilder engine with T5C BRUNO](https://sbcnews.co.uk/sportsbook/2026/08/19/betfred-butbuilder-2026/). Betfred has expanded its partnership with T5C to deploy the BRUNO-powered Bet Builder across its online sportsbook. The technology is intended to simplify bet discovery across digital and retail channels.
- 21 August 2026, lbbonline.com: [Betfred Captures Hopes, Dreams and Delusions of Football Fans](https://lbbonline.com/news/Betfred-We-The-Believers-DEPT). Betfred has extended its ‘We The Believers’ football campaign into an always-on domestic-season marketing platform. The campaign will run across television, radio, social media, retail and owned channels.
- 21 August 2026, creative.salon: [Betfred Captures Football Fan Beliefs](https://creative.salon/articles/work/betfred-we-the-believers-dept). Betfred has extended its “We The Believers” football advertising platform into an always-on campaign for the domestic season. The campaign will run across television, radio, social media, retail and other owned channels.

Notable negative coverage:

- 14 August 2026, spectator.com.au: [Why does the left hate gambling?](https://www.spectator.com.au/2026/08/why-does-the-left-hate-gambling/). The article criticises proposed UK restrictions on betting shops, affordability checks and gambling taxes. It cites planned Betfred and William Hill shop closures and job losses.
- 6 August 2026, cityam.com: [Mark Kleinman: English football's New Deal heads into injury time](https://www.cityam.com/mark-kleinman-english-footballs-new-deal-heads-into-injury-time/). Betfred is closing 132 high-street shops amid rising gambling levies and retail employment costs. The article argues that tax pressure threatens bookmaker shop estates and high-street footfall.
- 3 August 2026, metro.co.uk: [Betfred to close 132 stores and cut 600 jobs over 'economic uncertainty'](https://metro.co.uk/2026/08/03/betfred-close-132-stores-cut-600-jobs-29285350/). Betfred plans to close 132 betting shops and cut 600 jobs, citing higher gambling taxes, employment costs and economic uncertainty. The article also notes recent shop closures by Paddy Power and William Hill.

- [Betfred deep dive](https://www.omniscan.ai/benchmarks/uk-gambling-operators-2026-08?entity=betfred&view=deep-dive)
- [Betfred PDF report](https://www.omniscan.ai/benchmarks/uk-gambling-operators-2026-08/reports/betfred.pdf)

### bet365

**bet365 places fifth as campaign and product stories shape August**

bet365 ranked 5th of 5 by average monthly share of coverage (3.5%) in the UK Gambling Operators benchmark for August 2026, with 18 mentions and a net tone of +17.

bet365 launched its “We Know Betting” platform and initial “Reasons” campaign across the UK and other European markets, as reported by SBC News. The group recorded 18 mentions, representing 3.5% of tracked-company mentions and placing it fifth. Products, brands and customer experience and advertising, sponsorship and marketing were the largest subjects, with five articles each, followed by safer gambling and player protection with three and regulation and policy with two. Product coverage included CT Interactive’s launch of 25 games on bet365 Netherlands and Racing Post’s examination of the Jackpot365 feature across casino and sportsbook products. BBC Radio 4 examined bet365’s role as a major Stoke-on-Trent employer and Stoke City sponsor alongside local gambling-harm concerns. Enforcement coverage included SBC News’s report that seven people had been charged over alleged abuse of bet365 introductory offers.

Key messages:

- bet365 accounted for 3.5% of tracked-company mentions and ranked #5 among 5 in August 2026.
- Coverage concentrated on Products, Brands & Customer Experience and Advertising, Sponsorship & Marketing.
- 18 captured company mentions were recorded in August 2026.
- “bet365 ‘starting with a clear truth’ for 2026/27 Premier League campaign” — SBC News

Leading themes:

- Products, Brands & Customer Experience: 27.8% of bet365's coverage (theme index 4.78, net tone +80)
- Advertising, Sponsorship & Marketing: 27.8% of bet365's coverage (theme index 3.85, net tone +60)
- Safer Gambling & Player Protection: 16.7% of bet365's coverage (theme index 16.63, net tone −33)

Notable positive coverage:

- 4 August 2026, yogonet.com: [CT Interactive launches games with bet365 in the Netherlands](https://www.yogonet.com/international/news/2026/08/04/125683-ct-interactive-launches-games-with-bet365-in-the-netherlands). CT Interactive has launched 25 games on bet365 Netherlands. The launch expands their existing partnership in the regulated Dutch online-gaming market.
- 11 August 2026, racingpost.com: [How Does Jackpot365 Work on bet365?](https://www.racingpost.com/online-casino/articles/how-does-jackpot365-work-on-bet365/). bet365's Jackpot365 progressive jackpot feature is described across its casino and sportsbook products. The feature launched on casino in December 2025 and expanded to sports betting in June 2026.
- 24 August 2026, sbcnews.co.uk: [bet365 "starting with a clear truth" for 2026/27 Premier League campaign](https://sbcnews.co.uk/marketing/2026/08/24/bet365-premier-league-campaign/). bet365 discusses its new long-term "We Know Betting" brand platform and its initial "Reasons" advertising campaign, launched in the UK and other European markets. The operator says the campaign will emphasise product expertise, customer experience and responsible, compliant marketing around football.

Notable negative coverage:

- 25 August 2026, igamingfuture.com: [Rolling The Dice Prematurely: The Rise of Underage Gambling In Britain](https://igamingfuture.com/rolling-the-dice-prematurely-the-rise-of-underage-gambling-in-britain/). The article examines underage gambling in Britain, youth exposure to gambling advertising and gaps in age-verification and loot-box protections. It cites the death of Arthur Soames after his gambling escalated following the opening of a bet365 account shortly after his 18th birthday.
- 17 August 2026, sbcnews.co.uk: [Group of seven charged with defrauding bet365](https://sbcnews.co.uk/igaming/2026/08/17/bet365-fraud/). Seven people have been charged over alleged fraud involving abuse of bet365 introductory betting offers. The case concerns alleged use of personal data and illicit transfers to obtain betting credit.
- 10 August 2026, sbcnews.co.uk: [Clock set to expire on five-year Dutch gambling licences](https://sbcnews.co.uk/europe/2026/08/10/netherlands-gambling-2/). Dutch online-gambling licences issued in 2021 are approaching renewal amid advertising restrictions, higher taxes and black-market concerns. bet365 is among the operators facing a licence-extension deadline, while 888 has returned to the market through a Dutch licensing arrangement.

- [bet365 deep dive](https://www.omniscan.ai/benchmarks/uk-gambling-operators-2026-08?entity=bet365&view=deep-dive)
- [bet365 PDF report](https://www.omniscan.ai/benchmarks/uk-gambling-operators-2026-08/reports/bet365.pdf)

## Methodology

- **Share of coverage**: an organisation's mentions divided by all mentions of the organisations tracked in the same sector that month, in UK earned media. It is the central measure of media visibility in Omniscan benchmarks. "Average monthly share" is the mean of the monthly shares across the reporting period.
- **Mention**: one article that covers an organisation, classified as positive, neutral or negative in tone. Articles are deduplicated, and an organisation's own websites and passing sponsorship name-checks are excluded, so only earned media counts.
- **Net tone**: positive mentions minus negative mentions, as a percentage of all mentions (range −100 to +100).
- **Themes**: every article is assigned to one of the sector's editorial themes. A theme index above 1 means the organisation is covered on that theme more than its peers are; below 1 means less.
- **Calculation**: every figure is computed directly from the classified articles; narrative summaries are checked against those figures.
- **Sources**: UK national and international, trade and specialist, regional and local, and aggregator and syndication earned media.

## Other UK Gambling Operators editions

- [UK gambling operators media reputation tracker – 2026 year to date](https://www.omniscan.ai/benchmarks/uk-gambling-operators-2026-ytd.md)
- [UK gambling operators media reputation tracker – H1 2026](https://www.omniscan.ai/benchmarks/uk-gambling-operators-2026-h1.md)
- [UK gambling operators media reputation tracker – July 2026](https://www.omniscan.ai/benchmarks/uk-gambling-operators-2026-07.md)
- [UK gambling operators media reputation tracker – September 2026](https://www.omniscan.ai/benchmarks/uk-gambling-operators-2026-09.md)
- [All Omniscan media benchmarks](https://www.omniscan.ai/benchmarks.md)

## How to cite

Omniscan, "UK gambling operators media reputation tracker", August 2026 (1 August 2026–31 August 2026), published 5 September 2026. https://www.omniscan.ai/benchmarks/uk-gambling-operators-2026-08