---
title: UK gambling operators media reputation tracker – September 2026
canonical_url: https://www.omniscan.ai/benchmarks/uk-gambling-operators-2026-09
type: dataset
publisher: Omniscan
sector: UK Gambling Operators
period: September 2026
coverage_start: '2026-09-01'
coverage_end: '2026-09-30'
date_published: '2026-10-05'
last_updated: '2026-10-05'
organisations: 5
articles_analysed: 814
mentions: 748
data_download: https://www.omniscan.ai/benchmarks/uk-gambling-operators-2026-09/data.json
summary: Entain had the highest average monthly share of coverage (34.5%) among 5
  operators in UK earned media from 1 September 2026 to 30 September 2026, ahead of
  Flutter Entertainment (26.5%) and Betfred (17.0%).
---

# UK gambling operators media reputation tracker: September 2026 (1 September 2026–30 September 2026)

> Entain had the highest average monthly share of coverage (34.5%) among 5 operators in UK earned media from 1 September 2026 to 30 September 2026, ahead of Flutter Entertainment (26.5%) and Betfred (17.0%). bet365 had the most favourable net tone (−55). Omniscan analysed 814 articles containing 748 mentions of the operators tracked.

Interactive version: https://www.omniscan.ai/benchmarks/uk-gambling-operators-2026-09

## UK Gambling Operators ranking by share of coverage, September 2026

| Rank | Organisation | Average monthly share of coverage | Mentions | Positive | Neutral | Negative | Net tone |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | Entain | 34.5% | 258 | 4% | 21% | 75% | −71 |
| 2 | Flutter Entertainment | 26.5% | 198 | 10% | 23% | 67% | −57 |
| 3 | Betfred | 17.0% | 127 | 2% | 7% | 91% | −88 |
| 4 | evoke | 13.4% | 100 | 0% | 29% | 71% | −71 |
| 5 | bet365 | 8.7% | 65 | 14% | 17% | 69% | −55 |

## Operators in detail

### Entain

**Brazil ban and UK tax pressures define Entain’s September coverage**

Entain ranked 1st of 5 by average monthly share of coverage (34.5%) in the UK Gambling Operators benchmark for September 2026, with 258 mentions and a net tone of −71.

Reuters reported that Entain cut its 2026 online net gaming revenue growth forecast to 4%–6% after Brazil banned online sports betting and gaming. Entain ranked first with 258 mentions and a 34.5% share of tracked corporate-group mentions in September. Financial results and earnings, with 81 mentions, and taxation and duty, with 80, dominated the subject mix, ahead of advertising, sponsorship and marketing at 28 and leadership, people and culture at 22. The Guardian and The Independent reported plans to cut around 400 customer-care jobs, which Entain linked partly to higher UK gambling taxes and the prospect of increased Machine Games Duty. Yogonet reported Entain’s call for the Government to bring forward its ban on sponsorship and advertising by unlicensed gambling operators. Coverage in regional outlets also presented Coral shops as sources of social contact in local communities while addressing the potential implications of higher duty for shops and jobs.

Key messages:

- Entain accounted for 34.5% of tracked-company mentions and ranked #1 among 5 in September 2026.
- Coverage concentrated on Financial Results & Earnings and Taxation & Duty.
- 258 captured company mentions were recorded in September 2026.
- Entain cuts its revenue outlook after Brazil’s online betting ban — Reuters

Leading themes:

- Financial Results & Earnings: 31.4% of Entain's coverage (theme index 2.23, net tone −90)
- Taxation & Duty: 31.0% of Entain's coverage (theme index 0.86, net tone −86)
- Advertising, Sponsorship & Marketing: 10.9% of Entain's coverage (theme index 1.3, net tone −18)

Notable positive coverage:

- 21 September 2026, yogonet.com: [Entain urges UK to ban unlicensed sponsorships now](https://www.yogonet.com/international/news/2026/09/21/126473-entain-urges-uk-to-ban-unlicensed-sponsorships-now). Entain has urged DCMS to bring forward a ban on sports sponsorship and advertising by unlicensed gambling operators, rather than waiting until August 2027. It argues that such arrangements expose consumers to black-market operators with weaker safeguards.
- 20 September 2026, focusgn.com: [Entain calls for government action to ban unlicensed gambling advertising in British football](https://focusgn.com/entain-calls-for-government-action-to-ban-unlicensed-gambling-advertising-in-british-football). Entain, reported under Ladbrokes, has urged the UK government to immediately prohibit unlicensed gambling operators from sponsoring British football and to extend the restriction to digital advertising. It argues that such sponsorship legitimises operators outside Gambling Commission consumer-protection, AML and tax requirements.
- 18 September 2026, next.io: [Entain demands swift end to unlicensed sponsorship loophole](https://next.io/news/marketing/entain-demands-swift-end-to-unlicensed-sponsorship/). Entain is calling for a swift ban on unlicensed gambling sponsorships in UK sport following the DCMS consultation. The Ladbrokes operator says unlicensed sponsors can evade UK consumer-protection requirements and that any ban should also cover digital advertising.

Notable negative coverage:

- 28 September 2026, thestar.com.my: [Ladbrokes owner Entain warns Brazil's online betting ban could hit 2026 online gaming growth](https://www.thestar.com.my/tech/tech-news/2026/09/28/ladbrokes-owner-entain-cuts-revenue-outlook-after-brazil-online-betting-ban). Entain said Brazil's online betting ban could reduce its 2026 online NGR growth to 4%-6% and push EBITDA and margin performance to the lower end of guidance. Brazil had been expected to account for about 5% of the group's online NGR.
- 28 September 2026, reuters.com: [Ladbrokes owner Entain cuts revenue outlook after Brazil online betting ban](https://www.reuters.com/world/americas/ladbrokes-owner-entain-cuts-revenue-outlook-after-brazil-online-betting-ban-2026-09-28/). Ladbrokes owner Entain cut its forecast for online net gaming revenue growth to 4% to 6% following Brazil's ban on online sports betting and gaming.
- 16 September 2026, independent.co.uk: [Ladbrokes owner Entain set to axe a fifth of customer care jobs globally](https://www.independent.co.uk/news/business/ladbrokes-coral-andy-burnham-holly-williams-b3050988.html). Entain plans around 400 job cuts across its customer-care operations, citing increased UK tax costs and a possible doubling of machine games duty. The article also reports William Hill shop closures amid the wider tax burden on high-street bookmakers.

- [Entain deep dive](https://www.omniscan.ai/benchmarks/uk-gambling-operators-2026-09?entity=entain&view=deep-dive)
- [Entain PDF report](https://www.omniscan.ai/benchmarks/uk-gambling-operators-2026-09/reports/entain.pdf)

### Flutter Entertainment

**Shop closures and Brazil suspension frame Flutter’s September profile**

Flutter Entertainment ranked 2nd of 5 by average monthly share of coverage (26.5%) in the UK Gambling Operators benchmark for September 2026, with 198 mentions and a net tone of −57.

Paddy Power’s plan to close up to 100 shops across Ireland and the UK, putting around 400 jobs at risk, led the reporting on the company. Flutter also suspended Brazilian operations after a provisional online-gambling ban and estimated that a continuing ban could cost about €61.5 million in revenue and $20 million in earnings. Flutter ranked second with 198 mentions and a 26.5% share of tracked corporate-group mentions. Of Flutter’s measured mentions, 61 related to financial results and earnings, 37 to corporate strategy, 37 to taxation and duty, and 18 to advertising, sponsorship and marketing. Other developments included Paddy Power’s Manchester City parody video and Betfair reporting more than £100,000 in football payouts. Sky Bet’s Every Minute Matters partnership with the British Heart Foundation featured CPR training and funding for 400 community defibrillators over three years. Wider reporting on disposable phone-number services named Sky Bet among platforms whose verification texts were available, without reporting a development at the company.

Key messages:

- Flutter Entertainment accounted for 26.5% of tracked-company mentions and ranked #2 among 5 in September 2026.
- Coverage concentrated on Financial Results & Earnings and M&A, Ownership & Corporate Strategy.
- 198 captured company mentions were recorded in September 2026.
- Paddy Power’s proposed shop closures and potential job losses — Irish Examiner

Leading themes:

- Financial Results & Earnings: 30.8% of Flutter Entertainment's coverage (theme index 1.9, net tone −75)
- Taxation & Duty: 18.7% of Flutter Entertainment's coverage (theme index 0.47, net tone −86)
- M&A, Ownership & Corporate Strategy: 18.7% of Flutter Entertainment's coverage (theme index 1.8, net tone −92)

Notable positive coverage:

- 4 September 2026, thesun.co.uk: [Betfair pay out £2million in TWO MONTHS to 3 lucky Big Drop Mega jackpot winners](https://www.thesun.co.uk/betting/40272482/betfair-pays-2million-lucky-big-drop-jackpot-winners/). Betfair Casino says three players won a combined £2 million from its Big Drop Mega jackpot in two months. The latest Dorset winner received about £613,000 from a 60p stake.
- 9 September 2026, mirror.co.uk: [Champions League return sparks £100k Betfair payout as punters cash-in](https://www.mirror.co.uk/sport/football/champions-league-return-sparks-100k-37642169). Betfair said Champions League and domestic football results generated more than £100,000 in payouts, with 106 customers winning over £1,000. One bettor cashed out a six-fold accumulator for £6,988.41 from a £3 stake.
- 22 September 2026, tribuna.com: [Paul Mallon from Paddy Power: "If storytelling is a forgotten competence, it’s because we’ve lost ourselves in the fight for instant results in performance marketing"](https://tribuna.com/en/betting/news/2026-09-22-paul-mallon-from-paddy-power-if-storytelling-is-a-forgotten-competence-its-because-weve-l/). Paddy Power's head of brand, Paul Mallon, argues that betting operators should prioritise storytelling and long-term brand equity over immediate performance-marketing metrics. He describes Paddy Power as a sports-first brand focused on emotional fan connection.

Notable negative coverage:

- 4 September 2026, gazette-news.co.uk: [Jobs at risk as well-known bookmakers could close 100 shops](https://www.gazette-news.co.uk/news/26522842.paddy-power-stores-essex-risk-closure-amid-review/). Paddy Power is reviewing up to 100 UK and Ireland shops for potential closure, putting around 400 roles at risk amid costs, competition, online migration and higher gambling taxes. The article also notes planned shop closures by Betfred and Evoke, the owner of William Hill.
- 28 September 2026, businesspost.ie: [Flutter warns of $70m revenue hit from Brazil gambling ban](https://www.businesspost.ie/markets/entain-cuts-growth-outlook-as-brazil-betting-ban-weighs-on-earnings/). Flutter said a continued halt to its Brazilian operations could reduce 2026 revenue by about $70 million and EBITDA by about $20 million. Entain also lowered its online-growth outlook and expects earnings toward the bottom of its existing guidance.
- 28 September 2026, irishtimes.com: [Flutter stands to lose more than €60m as Brazil bans online gambling](https://www.irishtimes.com/business/2026/09/28/brazils-gambling-ban-to-cost-flutter-60m/). Flutter said Brazil's digital betting ban could cost it about €61.5 million in revenue and €20 million in earnings if maintained for the rest of the year. The report also says Entain expects the ban to push earnings to the lower end of guidance.

- [Flutter Entertainment deep dive](https://www.omniscan.ai/benchmarks/uk-gambling-operators-2026-09?entity=flutterentertainment&view=deep-dive)
- [Flutter Entertainment PDF report](https://www.omniscan.ai/benchmarks/uk-gambling-operators-2026-09/reports/flutterentertainment.pdf)

### Betfred

**Tax dispute puts shop closures and sponsorship cuts centre stage**

Betfred ranked 3rd of 5 by average monthly share of coverage (17.0%) in the UK Gambling Operators benchmark for September 2026, with 127 mentions and a net tone of −88.

The Times reported Fred Done’s warning that higher machine gaming duty could force the closure of almost half Betfred’s betting shops and push customers towards illegal operators. The Daily Mail detailed the potential closure of 495 shops, loss of 2,475 jobs and withdrawal of rugby league and possibly horseracing sponsorship. Betfred also confirmed that it would not renew its title sponsorships of Super League, the Challenge Cup and England Rugby League after the 2026 season, linking the decision to taxation, wage inflation and earlier shop closures. Betfred ranked third with 127 mentions and a 17.0% share of tracked corporate-group mentions. Taxation and Duty dominated the subject mix with 79 mentions, ahead of corporate strategy with 19 and advertising, sponsorship and marketing with ten. Together, the coverage presented Betfred chiefly through its public response to proposed tax rises and the operational and sponsorship consequences it set out.

Key messages:

- Betfred accounted for 17% of tracked-company mentions and ranked #3 among 5 in September 2026.
- Coverage concentrated on Taxation & Duty and M&A, Ownership & Corporate Strategy.
- 127 captured company mentions were recorded in September 2026.
- Fred Done warned that higher machine gaming duty could force widespread Betfred shop closures — The Times.

Leading themes:

- Taxation & Duty: 62.2% of Betfred's coverage (theme index 2.18, net tone −99)
- M&A, Ownership & Corporate Strategy: 15.0% of Betfred's coverage (theme index 1.24, net tone −95)
- Advertising, Sponsorship & Marketing: 7.9% of Betfred's coverage (theme index 0.83, net tone −70)

Notable positive coverage:

- 18 September 2026, igamingbusiness.com: [S Gaming confirms significant partnership, delivering exciting slot titles to Betfred](https://igamingbusiness.com/company-news/s-gaming-confirms-significant-partnership-delivering-exciting-slot-titles-to-betfred/). Betfred has partnered with slot studio S Gaming to add a phased rollout of new slot titles to its online casino platform. Initial launches include Bubble Gum Bonanza, Will it Ring? Box Breaker and Paddy's Potions.
- 18 September 2026, igamingfuture.com: [Betfred and S Gaming Deal Adds New Slot Titles in UK](https://igamingfuture.com/betfred-s-gaming/). Betfred has agreed a UK-regulated content partnership with S Gaming to add new slot titles to its online casino through a phased rollout. The initial games include Bubble Gum Bonanza, Will it Ring? Box Breaker and Paddy's Potions.

Notable negative coverage:

- 23 September 2026, insidebitcoins.com: [Betfred to End Super League Sponsorship, Blaming UK Betting Tax Rises](https://insidebitcoins.com/news/betfred-ends-super-league-sponsorship-betting-tax). Betfred will end its Super League sponsorship after the 2026 Grand Final, citing the financial effect of UK gambling tax rises. The article also reports Ladbrokes owner Entain's warning that a higher Machine Games Duty rate would raise its costs and affect jobs.
- 26 September 2026, ft.com: [Letter: Successful entrepreneurs treat tax as part of the board game](https://www.ft.com/content/04c41c7c-ba5b-4b78-95ed-ea070cc02813). A London Business School professor challenges Betfred founder Fred Done's view that high taxes and government policy are principally responsible for Britain's declining enterprise culture. The letter argues that successful entrepreneurs should adapt to difficult tax and market conditions.
- 24 September 2026, ft.com: [Letter: Let's have a horses-for-courses approach to gambling tax](https://www.ft.com/content/548b235c-e972-41a6-a297-4067d65042d3). Former Paddy Power chief Stewart Kenny argues against blanket gambling-tax rises and says higher-harm gaming machines and online slots should face greater taxation. He rejects Betfred founder Fred Done's warnings that higher taxes would cause extensive shop closures and black-market growth.

- [Betfred deep dive](https://www.omniscan.ai/benchmarks/uk-gambling-operators-2026-09?entity=betfred&view=deep-dive)
- [Betfred PDF report](https://www.omniscan.ai/benchmarks/uk-gambling-operators-2026-09/reports/betfred.pdf)

### evoke

**Takeover approval and tax exposure shape evoke’s September coverage**

evoke ranked 4th of 5 by average monthly share of coverage (13.4%) in the UK Gambling Operators benchmark for September 2026, with 100 mentions and a net tone of −71.

Reporting centred on Bally’s Intralot’s proposed £243.1 million acquisition of evoke, with SBC News reporting overwhelming shareholder approval subject to remaining regulatory clearances. Separate reports from SBC News and Yogonet examined the buyer’s substantial debt as the transaction progressed. Evoke recorded 100 mentions, representing 13.4% of tracked corporate-group mentions and placing it fourth among the tracked corporate groups. Taxation and duty led the subject mix with 41 mentions, followed by mergers, ownership and corporate strategy with 24, leadership, people and culture with nine, and products, brands and customer experience with eight. In the Racing Post, William Hill’s retail managing director warned that a substantial Machine Games Duty increase could be catastrophic for betting shops and materially affect racing funding, noting that 270 shops had already closed. Product coverage included The Scottish Sun’s account of William Hill’s claim that it paid more than £50,000 on two winning football accumulators; as context, broader sector coverage also discussed possible gambling-tax increases and previous regulatory penalties involving William Hill and 888.

Key messages:

- evoke accounted for 13.4% of tracked-company mentions and ranked #4 among 5 in September 2026.
- Coverage concentrated on Taxation & Duty and M&A, Ownership & Corporate Strategy.
- 100 captured company mentions were recorded in September 2026.
- Bally’s Intralot shareholders approve the proposed £243.1 million evoke acquisition — SBC News

Leading themes:

- Taxation & Duty: 41.0% of evoke's coverage (theme index 1.24, net tone −98)
- M&A, Ownership & Corporate Strategy: 24.0% of evoke's coverage (theme index 2.22, net tone −58)
- Leadership, People & Culture: 9.0% of evoke's coverage (theme index 0.99, net tone −78)

Notable negative coverage:

- 10 September 2026, thescottishsun.co.uk: [Bojan Miovski’s Rangers winner helps punters thump William Hill for £50,000](https://www.thescottishsun.co.uk/sport/16803074/bojan-miovskis-rangers-winner-helps-punters-thump-william-hill/). William Hill paid more than £50,000 on two winning football accumulators after Rangers scored a late winner. One customer turned a £20 stake into £38,268 on a 23-fold bet.
- 1 September 2026, sundayguardianlive.com: [William Hill Outage Today: Is William Hill Down in the UK? Users Report Betting Failures, Login Problems & Server Connection Issues | William Hill Downdetector Status](https://sundayguardianlive.com/world/william-hill-outage-today-is-william-hill-down-in-the-uk-users-report-betting-failures-login-problems-server-connection-issues-william-hill-downdetector-status-274833/). A small number of UK William Hill users reported problems with betting, logins, website access and server connections. Downdetector did not identify a major or nationwide outage.
- 29 September 2026, sbcnews.co.uk: [The top eight biggest UK gambling penalties](https://sbcnews.co.uk/europe/uk/2026/09/29/uk-gambling-penalties/). The article reviews some of the largest UK Gambling Commission penalties, including sanctions imposed on William Hill, Entain's Ladbrokes business and 888/Evoke. It focuses on anti-money-laundering and safer-gambling compliance failures.

- [evoke deep dive](https://www.omniscan.ai/benchmarks/uk-gambling-operators-2026-09?entity=evoke&view=deep-dive)
- [evoke PDF report](https://www.omniscan.ai/benchmarks/uk-gambling-operators-2026-09/reports/evoke.pdf)

### bet365

**Restructuring and compliance defined bet365’s September profile**

bet365 ranked 5th of 5 by average monthly share of coverage (8.7%) in the UK Gambling Operators benchmark for September 2026, with 65 mentions and a net tone of −55.

bet365’s main development was its planned restructuring, with around 340 job cuts across the UK, Malta and Gibraltar attributed to competitive, regulatory and tax pressures. The group ranked fifth with 65 mentions and an 8.7% share of tracked corporate-group mentions. Taxation and duty led the subject mix with 19 mentions, closely followed by leadership, people and culture with 17. Reporting by the BBC, The Independent, IBTimes and This Is Money examined the redundancies, including around 300 roles at the Stoke-on-Trent headquarters. Advertising, sponsorship and marketing accounted for nine mentions, with SportsBoom examining bet365’s partnership with Solas Compliance to review marketing content using AI-supported tools. Products, brands and customer experience contributed four mentions. The partnership offers a separate operational story, although the benefits described by the supplier and operator have yet to be demonstrated through published outcomes.

Key messages:

- bet365 accounted for 8.7% of tracked-company mentions and ranked #5 among 5 in September 2026.
- Coverage concentrated on Taxation & Duty and Leadership, People & Culture.
- 65 captured company mentions were recorded in September 2026.
- Bet365 confirms plans to make job cuts as part of business restructure — The Independent

Leading themes:

- Taxation & Duty: 29.2% of bet365's coverage (theme index 0.84, net tone −100)
- Leadership, People & Culture: 26.2% of bet365's coverage (theme index 3.5, net tone −100)
- Advertising, Sponsorship & Marketing: 13.8% of bet365's coverage (theme index 1.58, net tone −44)

Notable positive coverage:

- 14 September 2026, igamingbusiness.com: [Bet365 launches horse racing betting in France through partnership with ZEturf](https://igamingbusiness.com/company-news/bet365-launches-horse-racing-betting-in-france-through-partnership-with-zeturf/). bet365 has launched horse-racing betting in France through a partnership with pari-mutuel operator ZEturf. The service expands bet365's regulated French product range following its sports-betting launch earlier in the year.
- 22 September 2026, sbcnews.co.uk: [bet365 ups compliance game with "natural choice" Solas Compliance](https://sbcnews.co.uk/social-responsibility/2026/09/22/bet365-solas-compliance/). bet365 has partnered with Solas Compliance to support AI-enabled marketing-compliance processes across its regulated markets. The deal is presented as reinforcing responsible marketing and regulatory compliance.
- 23 September 2026, sportsboom.co.uk: [Can AI Keep bet365 on the Right Side of the UK's Marketing Crackdown?](https://www.sportsboom.co.uk/betting/can-ai-keep-bet365-on-the-right-side-of-uk-marketing-crackdown). bet365 has partnered with Solas Compliance to use AI-supported tools to review marketing content across its markets. The deal is presented as a response to increasing UK scrutiny of gambling advertising and compliance risk.

Notable negative coverage:

- 11 September 2026, independent.co.uk: [Bet365 confirms plans to make job cuts as part of business restructure](https://www.independent.co.uk/games/bet365-job-cuts-b3048503.html). bet365 plans to cut around 340 jobs across the UK, Malta and Gibraltar as part of a restructuring attributed to competitive, regulatory and tax pressures. The business said it would seek voluntary redundancies and support affected staff.
- 8 September 2026, gbnews.com: [Economy alert: Betting giant bet 365 to axe hundreds of jobs after Labour's gambling tax](https://www.gbnews.com/money/economy-betting-bet-365-axe-jobs-labour-tax). bet365 is reportedly planning 340 job cuts across Stoke-on-Trent, Gibraltar and Malta, citing tax and regulatory pressures alongside a competitive trading environment. The report also says Betfred and Evoke, William Hill's owner, have closed stores following higher sector levies.
- 8 September 2026, bbc.co.uk: [Stoke-on-Trent based bet365 announces plans for 340 job losses](https://www.bbc.co.uk/news/articles/cm2mked1pxdo). bet365 has announced plans to cut 340 roles across its Stoke-on-Trent headquarters and offices in Malta and Gibraltar. The operator cited competitive trading conditions and increased regulatory and tax-related costs.

- [bet365 deep dive](https://www.omniscan.ai/benchmarks/uk-gambling-operators-2026-09?entity=bet365&view=deep-dive)
- [bet365 PDF report](https://www.omniscan.ai/benchmarks/uk-gambling-operators-2026-09/reports/bet365.pdf)

## Methodology

- **Share of coverage**: an organisation's mentions divided by all mentions of the organisations tracked in the same sector that month, in UK earned media. It is the central measure of media visibility in Omniscan benchmarks. "Average monthly share" is the mean of the monthly shares across the reporting period.
- **Mention**: one article that covers an organisation, classified as positive, neutral or negative in tone. Articles are deduplicated, and an organisation's own websites and passing sponsorship name-checks are excluded, so only earned media counts.
- **Net tone**: positive mentions minus negative mentions, as a percentage of all mentions (range −100 to +100).
- **Themes**: every article is assigned to one of the sector's editorial themes. A theme index above 1 means the organisation is covered on that theme more than its peers are; below 1 means less.
- **Calculation**: every figure is computed directly from the classified articles; narrative summaries are checked against those figures.
- **Sources**: UK national and international, trade and specialist, regional and local, and aggregator and syndication earned media.

## Other UK Gambling Operators editions

- [UK gambling operators media reputation tracker – 2026 year to date](https://www.omniscan.ai/benchmarks/uk-gambling-operators-2026-ytd.md)
- [UK gambling operators media reputation tracker – H1 2026](https://www.omniscan.ai/benchmarks/uk-gambling-operators-2026-h1.md)
- [UK gambling operators media reputation tracker – July 2026](https://www.omniscan.ai/benchmarks/uk-gambling-operators-2026-07.md)
- [UK gambling operators media reputation tracker – August 2026](https://www.omniscan.ai/benchmarks/uk-gambling-operators-2026-08.md)
- [All Omniscan media benchmarks](https://www.omniscan.ai/benchmarks.md)

## How to cite

Omniscan, "UK gambling operators media reputation tracker", September 2026 (1 September 2026–30 September 2026), published 5 October 2026. https://www.omniscan.ai/benchmarks/uk-gambling-operators-2026-09