---
title: UK grocers media reputation tracker – August 2026
canonical_url: https://www.omniscan.ai/benchmarks/uk-grocers-2026-08
type: dataset
publisher: Omniscan
sector: UK Grocers
period: August 2026
coverage_start: '2026-08-01'
coverage_end: '2026-08-31'
date_published: '2026-09-01'
last_updated: '2026-09-01'
organisations: 11
articles_analysed: 3446
mentions: 6220
data_download: https://www.omniscan.ai/benchmarks/uk-grocers-2026-08/data.json
summary: Tesco had the highest average monthly share of coverage (15.4%) among 11
  grocers in UK earned media from 1 August 2026 to 31 August 2026, ahead of Aldi (12.7%)
  and Sainsbury's (12.4%).
---

# UK grocers media reputation tracker: August 2026 (1 August 2026–31 August 2026)

> Tesco had the highest average monthly share of coverage (15.4%) among 11 grocers in UK earned media from 1 August 2026 to 31 August 2026, ahead of Aldi (12.7%) and Sainsbury's (12.4%). M&S had the most favourable net tone (+53). Omniscan analysed 3,446 articles containing 6,220 mentions of the grocers tracked.

Interactive version: https://www.omniscan.ai/benchmarks/uk-grocers-2026-08

## UK Grocers ranking by share of coverage, August 2026

| Rank | Organisation | Average monthly share of coverage | Mentions | Positive | Neutral | Negative | Net tone |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | Tesco | 15.4% | 959 | 37% | 45% | 18% | +19 |
| 2 | Aldi | 12.7% | 792 | 59% | 34% | 7% | +52 |
| 3 | Sainsbury's | 12.4% | 772 | 31% | 49% | 20% | +12 |
| 4 | Asda | 11.8% | 735 | 37% | 45% | 18% | +18 |
| 5 | Morrisons | 10.4% | 644 | 30% | 46% | 24% | +6 |
| 6 | Lidl | 10.2% | 633 | 48% | 42% | 10% | +38 |
| 7 | M&S | 9.7% | 605 | 60% | 33% | 7% | +53 |
| 8 | Waitrose | 6.5% | 406 | 44% | 39% | 17% | +27 |
| 9 | Co-op | 5.0% | 313 | 41% | 50% | 9% | +33 |
| 10 | Ocado | 3.7% | 230 | 45% | 42% | 13% | +32 |
| 11 | Iceland | 2.1% | 131 | 45% | 40% | 15% | +31 |

## Grocers in detail

### Tesco

**Tesco sustains benchmark lead as coverage broadens beyond value**

Tesco ranked 1st of 11 by average monthly share of coverage (15.4%) in the UK Grocers benchmark for August 2026, with 959 mentions and a net tone of +19.

August retained a product-led mix but included a salad recall, the suspension of a dairy supplier, a new Express store and a Tesco Ireland supply agreement. August 2026: Tesco recalled a meal-deal salad over possible E. Tesco promotes back-to-school uniforms and stationery from 25p, while Iceland offers lunchbox and family-meal promotions. M&S offers Sparks members £10 back after a qualifying fashion spend. Tesco is selling returning limited-edition Lindt LINDOR Shortbread truffles in stores and online. The £7.50 product is discounted to £6 for Clubcard members. Tesco is promoting Clubcard Plus, which offers new members a free trial followed by a £7.99 monthly subscription. Members receive 10% off two grocery shops per month, capped at £40 monthly, and 10% off F&F clothing.

Key messages:

- Tesco promotes back-to-school uniforms and stationery from 25p, while Iceland offers lunchbox and family-meal promotions. M&S offers Sparks members £10 back after a qualifying fashion spend.
- Tesco is selling returning limited-edition Lindt LINDOR Shortbread truffles in stores and online. The £7.50 product is discounted to £6 for Clubcard members.
- Tesco is promoting Clubcard Plus, which offers new members a free trial followed by a £7.99 monthly subscription. Members receive 10% off two grocery shops per month, capped at £40 monthly, and 10% off F&F clothing.
- The article examines the growing UK rosé wine market and lists recommended bottles from various retailers. Tesco's buying manager says demand for rosé is increasing, partly driven by TikTok and other social-media trends.
- Tesco has launched nationwide ordering through Uber Eats after a 73-store trial. Customers can earn Clubcard points and access Clubcard Prices, although Uber Eats fees may exceed Tesco delivery charges.

Leading themes:

- Product & range: 27.5% of Tesco's coverage (theme index 1.02, net tone +6)
- Pricing & promotions: 16.9% of Tesco's coverage (theme index 1.1, net tone +7)
- Store estate: 12.3% of Tesco's coverage (theme index 0.67, net tone +20)

Notable positive coverage:

- 28 August 2026, theboltonnews.co.uk: [Autumn shopping deals - school coats, bags and more from £1 or less](https://www.theboltonnews.co.uk/news/national/uk-today/26504300.best-autumn-shopping-deals-tesco-m-s/). Tesco promotes back-to-school uniforms and stationery from 25p, while Iceland offers lunchbox and family-meal promotions. M&S offers Sparks members £10 back after a qualifying fashion spend.
- 20 August 2026, oxfordmail.co.uk: [Tesco shoppers spot 'greatest' Lindt truffle flavour that's limited-edition](https://www.oxfordmail.co.uk/news/26480745.tesco-shoppers-spot-best-lindt-truffle-flavour-uk-stores/). Tesco is selling returning limited-edition Lindt LINDOR Shortbread truffles in stores and online. The £7.50 product is discounted to £6 for Clubcard members.
- 24 August 2026, impartialreporter.com: [Tesco shoppers can save 10 per cent on groceries and F&F clothing with 1 upgrade](https://www.impartialreporter.com/news/national/uk-today/26488682.tesco-clubcard-shoppers-can-save-10-per-cent-food-f-f/). Tesco is promoting Clubcard Plus, which offers new members a free trial followed by a £7.99 monthly subscription. Members receive 10% off two grocery shops per month, capped at £40 monthly, and 10% off F&F clothing.

Notable negative coverage:

- 30 August 2026, huntspost.co.uk: [Food recall alert as Tesco, Waitrose and Home Bargains shoppers warned](https://www.huntspost.co.uk/news/26507909.food-recall-alert-tesco-waitrose-home-bargains-shoppers/). The FSA has issued food-recall warnings for several products, including a Gü frozen dessert sold at Tesco and Waitrose that may contain undeclared hazelnuts and soya. The article also covers unrelated recalls at other retailers.
- 27 August 2026, walesonline.co.uk: [Two-day isolation warning as Tesco recalls salad linked to fatal syndrome](https://www.walesonline.co.uk/whats-on/shopping/two-day-isolation-warning-tesco-34517619). Tesco recalled its Finest Mozzarella Pearls & Pesto Orzo Salad 215g over potential STEC E. coli contamination. Customers with specified use-by dates were advised not to eat the product and to return it for a refund.
- 26 August 2026, leaderlive.co.uk: [Tesco apologises as 'do not eat' warning issued for popular salad amid recall](https://www.leaderlive.co.uk/news/26496735.tesco-recalls-salad-shoppers-warned-do-not-eat/?ref=rss). Tesco has recalled its Finest Mozzarella Pearls & Pesto Orzo Salad because of possible STEC E. coli contamination. Customers are advised not to eat affected packs and can return them for a full refund.

- [Tesco deep dive](https://www.omniscan.ai/benchmarks/uk-grocers-2026-08?entity=tesco&view=deep-dive)
- [Tesco PDF report](https://www.omniscan.ai/benchmarks/uk-grocers-2026-08/reports/tesco.pdf)

### Aldi

**Aldi regains second place as coverage broadens beyond price**

Aldi ranked 2nd of 11 by average monthly share of coverage (12.7%) in the UK Grocers benchmark for August 2026, with 792 mentions and a net tone of +52.

In August, Aldi regained second place as pricing coverage increased and proposed rules governing Aldi and Lidl store openings introduced a substantial policy strand. August 2026: share rose 1.2 points to 12.7% and rank improved to second while volume declined by two; stories included proposed controlled-land rules for Aldi and Lidl. Aldi will invest £300 million to refurbish 25 UK stores, including extensions at five locations. The programme includes selected range-area and energy-efficiency improvements alongside plans for about 40 new UK stores in 2026. Aldi has cut the price of British strawberries to two 227g packs for £2 until 26 August. It says the promotion will help growers manage a heatwave-driven surplus while suppliers retain their contracted price. Which? named Aldi the cheapest supermarket in a comparison of 93 grocery items. Lidl ranked second, while Asda was cheaper than Tesco and Sainsbury's loyalty-price baskets.

Key messages:

- Aldi will invest £300 million to refurbish 25 UK stores, including extensions at five locations. The programme includes selected range-area and energy-efficiency improvements alongside plans for about 40 new UK stores in 2026.
- Aldi has cut the price of British strawberries to two 227g packs for £2 until 26 August. It says the promotion will help growers manage a heatwave-driven surplus while suppliers retain their contracted price.
- Which? named Aldi the cheapest supermarket in a comparison of 93 grocery items. Lidl ranked second, while Asda was cheaper than Tesco and Sainsbury's loyalty-price baskets.
- Aldi is launching an autumn home fragrance collection in stores on 13 August, including a Decorative Pumpkin Candle priced at £6.99 and a large Hurricane candle at £19.99. The range is positioned as an affordable alternative to designer scents and will be available while stocks last.
- Aldi has launched August Specialbuys including garden, fitness and student ranges, alongside the return of its Taste of Asia food range. The retailer highlights low prices and limited stock availability.

Leading themes:

- Product & range: 23.6% of Aldi's coverage (theme index 0.85, net tone +61)
- Pricing & promotions: 21.6% of Aldi's coverage (theme index 1.46, net tone +60)
- Store estate: 21.2% of Aldi's coverage (theme index 1.26, net tone +44)

Notable positive coverage:

- 30 August 2026, westerntelegraph.co.uk: [Aldi reveals next 25 UK stores set for major upgrades in £300m investment](https://www.westerntelegraph.co.uk/news/26507949.aldi-names-25-stores-set-upgrade-300m-investment/). Aldi will invest £300 million to refurbish 25 UK stores, including extensions at five locations. The programme includes selected range-area and energy-efficiency improvements alongside plans for about 40 new UK stores in 2026.
- 22 August 2026, westerntelegraph.co.uk: [Aldi to cut price of fruit in response to heatwave but you'll need to be quick](https://www.westerntelegraph.co.uk/news/national/uk-today/26487277.aldi-cut-price-british-strawberries-days/). Aldi has cut the price of British strawberries to two 227g packs for £2 until 26 August. It says the promotion will help growers manage a heatwave-driven surplus while suppliers retain their contracted price.
- 8 August 2026, nottinghampost.com: [UK's cheapest supermarket named - and it's not Lidl or Asda](https://www.nottinghampost.com/news/uk-world-news/uks-cheapest-supermarket-named--11093655). Which? named Aldi the cheapest supermarket in a comparison of 93 grocery items. Lidl ranked second, while Asda was cheaper than Tesco and Sainsbury's loyalty-price baskets.

Notable negative coverage:

- 25 August 2026, telegraph.co.uk: [Aldi resorts to 'whinging' as rivals steal a march](https://www.telegraph.co.uk/business/2026/08/25/aldi-resorts-to-whinging-as-rivals-steal-a-march/). The article headline reports that Aldi is complaining as rival retailers gain an advantage. The supplied text contains no further detail on the underlying developments.
- 7 August 2026, gbnews.com: [Two major supermarket chains could be banned from blocking rival stores opening nearby](https://www.gbnews.com/money/aldi-lidl-blocking-rival-stores-nearby). The CMA has provisionally proposed that Aldi and Lidl follow land-agreement rules already applied to large UK supermarket groups. The proposed change would prevent property restrictions that make it harder for competing grocers to open nearby.
- 28 August 2026, retaildetail.eu: [Cost-cutting measures are eroding Aldi Süd’s market share](https://www.retaildetail.eu/news/food/cost-cutting-measures-are-eroding-aldi-suds-market-share/). Aldi Süd's cost-cutting programme is reported to be improving profitability but reducing market share, including in the UK. Reports of reduced assortment, weaker sales support and disorganised stores are cited, while Lidl is said to be gaining ground.

- [Aldi deep dive](https://www.omniscan.ai/benchmarks/uk-grocers-2026-08?entity=aldi&view=deep-dive)
- [Aldi PDF report](https://www.omniscan.ai/benchmarks/uk-grocers-2026-08/reports/aldi.pdf)

### Sainsbury's

**Sainsbury’s holds second as coverage broadens beyond grocery value**

Sainsbury's ranked 3rd of 11 by average monthly share of coverage (12.4%) in the UK Grocers benchmark for August 2026, with 772 mentions and a net tone of +12.

Sainsbury's is offering half-price Nectar Prices on selected fruit and vegetables over the bank holiday weekend. The promotion is the first in a series of four weekend Nectar Prices events. August 2026: Bloomberg reported Sainsbury’s plan to provide 10,000 work-experience placements for young people in deprived areas. Sainsbury's is offering half-price Nectar Prices on selected fruit and vegetables over the bank holiday weekend. The promotion is the first in a series of four weekend Nectar Prices events. Sainsbury's is offering Nectar members selected grocery and household savings of up to 50% from 5 to 25 August. The promotion includes branded, own-label and berry multibuy offers. A taste test compares Tesco and Sainsbury's own-brand salted butter, both priced at £1.99 for 250g. The reviewer preferred Sainsbury's for its smoother impression and slightly stronger saltiness, while finding Tesco's product good too.

Key messages:

- Sainsbury's is offering half-price Nectar Prices on selected fruit and vegetables over the bank holiday weekend. The promotion is the first in a series of four weekend Nectar Prices events.
- Sainsbury's is offering Nectar members selected grocery and household savings of up to 50% from 5 to 25 August. The promotion includes branded, own-label and berry multibuy offers.
- A taste test compares Tesco and Sainsbury's own-brand salted butter, both priced at £1.99 for 250g. The reviewer preferred Sainsbury's for its smoother impression and slightly stronger saltiness, while finding Tesco's product good too.
- Sainsbury's has launched its KickStarter work-experience programme, targeting around 10,000 opportunities for young people over the next year. The initiative includes school-age placements, employability workshops and support focused on areas of need across Great Britain.
- A taste test of own-brand instant coffees from Sainsbury's, Morrisons and Co-op found Sainsbury's the clear winner. Morrisons rated weakest, while Co-op was considered acceptable but mediocre.

Leading themes:

- Product & range: 25.1% of Sainsbury's's coverage (theme index 0.92, net tone +14)
- Pricing & promotions: 19.7% of Sainsbury's's coverage (theme index 1.31, net tone +5)
- Loyalty & data: 10.9% of Sainsbury's's coverage (theme index 2.88, net tone −36)

Notable positive coverage:

- 28 August 2026, mirror.co.uk: [Sainsbury's makes major change for certain shoppers buying fruit and veg from today](https://www.mirror.co.uk/money/shopping-deals/sainsburys-makes-major-change-certain-37604283.amp). Sainsbury's is offering Nectar cardholders 50% off selected fruit and vegetable lines over the August Bank Holiday weekend. The promotion covers sweetcorn, peppers, mushrooms and mangoes.
- 5 August 2026, express.co.uk: [Sainsbury's makes major Nectar Price announcement - save up to 50%](https://www.express.co.uk/news/uk/2236423/sainsburys-makes-major-nectar-price). Sainsbury's is offering Nectar members selected grocery and household savings of up to 50% from 5 to 25 August. The promotion includes branded, own-label and berry multibuy offers.
- 2 August 2026, express.co.uk: [I tried salted butter from UK's 2 biggest supermarkets - 1 clear winner](https://www.express.co.uk/life-style/food/2233225/i-tried-salted-butter-tesco-sainsburys). A taste test compares Tesco and Sainsbury's own-brand salted butter, both priced at £1.99 for 250g. The reviewer preferred Sainsbury's for its smoother impression and slightly stronger saltiness, while finding Tesco's product good too.

Notable negative coverage:

- 17 August 2026, independent.co.uk: [Sainsbury's store suspends AI scanning after customer wrongly flagged as shoplifter](https://www.independent.co.uk/news/uk/home-news/sainsburys-ai-live-facial-recognition-london-dulwich-b3034273.html). Sainsbury's suspended live facial-recognition scanning at its East Dulwich store after a customer was wrongly removed following a staff handling error. The retailer said the Facewatch alert was correct and that managers review all matches.
- 10 August 2026, proactiveinvestors.ca: [Sainsbury's and Tesco slip as heatwave keeps shoppers at home](https://www.proactiveinvestors.ca/companies/news/1096716/sainsbury-s-and-tesco-slip-as-heatwave-keeps-shoppers-at-home-1096716.html?region=ca). Sainsbury's and Tesco shares fell after UK retail footfall declined during August's heatwave. The article links the weak shopper numbers to extreme weather and reduced trips to high streets.
- 19 August 2026, standard.co.uk: [Sainsbury's suspends use of AI at London branch after facial recognition blunder](https://www.standard.co.uk/news/london/sainsburys-facial-recognition-software-east-dulwich-bbc-b1293659.html). Sainsbury's paused live facial-recognition use at its East Dulwich store after a customer was wrongly identified as a shoplifter. The article details repeated misidentification incidents, apologies and an investigation.

- [Sainsbury's deep dive](https://www.omniscan.ai/benchmarks/uk-grocers-2026-08?entity=sainsburys&view=deep-dive)
- [Sainsbury's PDF report](https://www.omniscan.ai/benchmarks/uk-grocers-2026-08/reports/sainsburys.pdf)

### Asda

**Asda’s recovery narrative broadened but competitive visibility stayed uneven**

Asda ranked 4th of 11 by average monthly share of coverage (11.8%) in the UK Grocers benchmark for August 2026, with 735 mentions and a net tone of +18.

August restored Asda to fourth place on 11.8%, with reporting spanning a Scottish wholesale trial, cleaning-job outsourcing, policy interventions and the first underlying sales growth in more than two years. August 2026: volume was unchanged while share rose 1.2 points to 11.8% and rank improved from sixth to fourth; reporting included Asda’s return to underlying sales growth and its Scottish convenience-wholesale trial. August 2026: Asda launched a three-store Scottish wholesale-supply trial with One-O-One, reported by Talking Retail. Which? found Asda to be the UK's cheapest supermarket for branded groceries for the sixth consecutive month, while loyalty schemes at Tesco and Sainsbury's significantly affect effective prices. The analysis highlights large price disparities across supermarkets and the exclusion of Aldi and Lidl from the branded-basket comparison.

Key messages:

- Which? found Asda to be the UK's cheapest supermarket for branded groceries for the sixth consecutive month, while loyalty schemes at Tesco and Sainsbury's significantly affect effective prices. The analysis highlights large price disparities across supermarkets and the exclusion of Aldi and Lidl from the branded-basket comparison.
- Asda has relaunched Puffin chocolate bars, which were discontinued nearly 30 years ago after a legal dispute over similarities to Penguin bars. The revived product is priced at £1.
- Asda reported its first growth in like-for-like sales for more than two years, with sales excluding fuel up 0.2% in the seven weeks to 18 August. Executive chair Allan Leighton attributed the improvement to lower prices and a better online service.
- Asda is rolling out Auror's crime-reporting platform across its UK stores after a 30-store London pilot. The pilot improved reporting speed and crime-prevention outcomes.
- Asda is facing criticism for outsourcing 3,500 cleaning jobs, prompting negative press coverage and stakeholder concern. The article frames the move as controversial for the retailer's employment practices.

Leading themes:

- Product & range: 27.3% of Asda's coverage (theme index 1.01, net tone +25)
- Pricing & promotions: 17.4% of Asda's coverage (theme index 1.13, net tone +41)
- Store estate: 15.1% of Asda's coverage (theme index 0.85, net tone +24)

Notable positive coverage:

- 10 August 2026, mirror.co.uk: [UK's cheapest supermarket named — Aldi and Lidl are not included](https://www.mirror.co.uk/news/uk-news/uks-cheapest-supermarket-named--37534588.amp). Which? found Asda was the cheapest supermarket for a basket of 224 branded groceries in August, with Tesco, Morrisons and Sainsbury's more expensive on average; Aldi and Lidl were excluded from the branded analysis. The report highlights large price differentials and the significant impact of loyalty‑card pricing.
- 21 August 2026, lancashiretelegraph.co.uk: [Asda relaunches nostalgic chocolate bar 30 years after High Court battle](https://www.lancashiretelegraph.co.uk/news/national/uk-today/26484893.asda-relaunches-chocolate-bar-30-years-legal-battle/). Asda has relaunched Puffin chocolate bars, which were discontinued nearly 30 years ago after a legal dispute over similarities to Penguin bars. The revived product is priced at £1.
- 28 August 2026, tradingview.com: [Britain's Asda returns to sales growth after two-year hiatus](https://www.tradingview.com/news/reuters.com,2026:newsml_L8N44P0AV:0-britain-s-asda-returns-to-sales-growth-after-two-year-hiatus/). Asda returned to sales growth after a two-year hiatus.

Notable negative coverage:

- 11 August 2026, telegraph.co.uk: [Asda under fire for outsourcing 3,500 cleaning jobs](https://www.telegraph.co.uk/business/2026/08/11/asda-under-fire-for-outsourcing-3500-cleaning-jobs/). Asda is facing criticism for outsourcing 3,500 cleaning jobs, prompting negative press coverage and stakeholder concern. The article frames the move as controversial for the retailer's employment practices.
- 8 August 2026, independent.co.uk: [Pasta salads sold at Asda and Morrisons recalled over listeria fears](https://www.independent.co.uk/news/uk/home-news/pasta-recall-listeria-asda-morrisons-supermarket-b3029725.html). Greencore has recalled three pasta products sold by Asda and Morrisons because of possible Listeria monocytogenes contamination. Customers are advised not to eat the products and to return them for refunds.
- 30 August 2026, derbytelegraph.co.uk: [Asda 'serious chemical risk' alert as shoppers told to return items](https://www.derbytelegraph.co.uk/news/uk-world-news/asda-serious-chemical-risk-alert-11135133). Asda has issued an alert telling shoppers to return items because of a reported serious chemical risk.

- [Asda deep dive](https://www.omniscan.ai/benchmarks/uk-grocers-2026-08?entity=asda&view=deep-dive)
- [Asda PDF report](https://www.omniscan.ai/benchmarks/uk-grocers-2026-08/reports/asda.pdf)

### Morrisons

**Morrisons moved between third and sixth as coverage themes shifted**

Morrisons ranked 5th of 11 by average monthly share of coverage (10.4%) in the UK Grocers benchmark for August 2026, with 644 mentions and a net tone of +6.

In August 2026, Morrisons recorded 644 mentions, 10.4% of cohort coverage and rank #5, with net sentiment of +6. Coverage focused on Product & range. August 2026: Morrisons launched a pledge to match or beat five rivals on more than 500 weekly essentials — The Independent. Morrisons plans to create 1,000 apprenticeships by 2030 for UK young people not in education, employment or training. Its Fresh Start Programme includes store work, qualifications and leadership placements. Morrisons is introducing Harry Ramsden’s fish and chips at 32 cafés across the UK. The retailer already sells a range of Harry Ramsden’s chilled products in stores and online. Morrisons has added yellow 'Every Pack Gives Back' stickers to selected products to denote that a share of the sale (25p on some bakery items) will be donated to Marie Curie, aiming to raise £15m by October 2027. The article also notes Morrisons' option to donate More Card points and a planned Evercheck self‑checkout rollout in 200 stores.

Key messages:

- Morrisons has launched an "unbeatable prices" pledge covering more than 500 weekly essentials, matching or beating prices at Asda, Tesco, Sainsbury's, Aldi and Lidl. The move is intended to support a recovery in Morrisons' grocery market share after recent declines.
- Morrisons plans to create 1,000 apprenticeships by 2030 for UK young people not in education, employment or training. Its Fresh Start Programme includes store work, qualifications and leadership placements.
- Morrisons is introducing Harry Ramsden’s fish and chips at 32 cafés across the UK. The retailer already sells a range of Harry Ramsden’s chilled products in stores and online.
- Morrisons has added yellow 'Every Pack Gives Back' stickers to selected products to denote that a share of the sale (25p on some bakery items) will be donated to Marie Curie, aiming to raise £15m by October 2027. The article also notes Morrisons' option to donate More Card points and a planned Evercheck self‑checkout rollout in 200 stores.
- Morrisons will roll out Everseen's Evercheck AI self-checkout technology across 200 UK stores. The system prompts customers about potentially missed scans without using facial recognition.

Leading themes:

- Product & range: 23.1% of Morrisons's coverage (theme index 0.84, net tone +1)
- Pricing & promotions: 18.6% of Morrisons's coverage (theme index 1.22, net tone +17)
- Store estate: 17.4% of Morrisons's coverage (theme index 1, net tone +2)

Notable positive coverage:

- 24 August 2026, bridportnews.co.uk: [Morrisons vows not to be beaten on price by any of its 'Big 5' competitors](https://www.bridportnews.co.uk/news/national/uk-today/26487884.morrisons-promises-not-beaten-price-rivals/). Morrisons has launched an "unbeatable prices" pledge covering more than 500 essential products, promising not to be beaten by Tesco, Sainsbury's, Asda, Aldi or Lidl. The initiative is intended to win back shoppers after Morrisons' market-share decline.
- 21 August 2026, dailyecho.co.uk: [Major supermarket launches 1,000 apprenticeships to get young people into work](https://www.dailyecho.co.uk/news/national/uk-today/26484512.morrisons-offering-1-000-apprenticeships-neets-uk/). Morrisons plans to create 1,000 apprenticeships by 2030 for UK young people not in education, employment or training. Its Fresh Start Programme includes store work, qualifications and leadership placements.
- 18 August 2026, mirror.co.uk: [Morrisons introduces 'world famous' fish and chips to 32 cafés — full list](https://www.mirror.co.uk/lifestyle/food-drink/morrisons-introduces-world-famous-fish-37564766.amp). Morrisons is introducing Harry Ramsden’s fish and chips at 32 cafés across the UK. The retailer already sells a range of Harry Ramsden’s chilled products in stores and online.

Notable negative coverage:

- 18 August 2026, walesonline.co.uk: [Morrisons has cut almost 5,000 jobs as it is overtaken by Aldi and Lidl](https://www.walesonline.co.uk/news/uk-news/morrisons-cut-almost-5000-jobs-34474551). Morrisons cut 4,912 jobs, reported higher revenue but increased debt and a substantial pre-tax loss, while pursuing a turnaround. Aldi and Lidl have overtaken Morrisons in UK grocery market share.
- 17 August 2026, independent.co.uk: [Almost 5,000 jobs cut at Morrisons amid turnaround efforts](https://www.independent.co.uk/news/business/morrisons-lidl-aldi-clayton-press-association-b3034441.html). Morrisons reduced its workforce by 4,912 and reported higher debt of £7.52 billion. It also recorded a £629 million pre-tax loss before exceptional items, despite revenue growth.
- 18 August 2026, thenorthernecho.co.uk: [Almost 5,000 jobs lost at Bradford supermarket chain Morrisons amid cost-cutting](https://www.thenorthernecho.co.uk/news/national/uk-today/26472581.nearly-5-000-jobs-lost-morrisons-last-year/). Morrisons reported 4,912 job losses as part of cost-cutting, alongside rising debt and a £629 million pre-tax loss. Revenue grew 2.8% and EBITDA remained steady during its turnaround plan.

- [Morrisons deep dive](https://www.omniscan.ai/benchmarks/uk-grocers-2026-08?entity=morrisons&view=deep-dive)
- [Morrisons PDF report](https://www.omniscan.ai/benchmarks/uk-grocers-2026-08/reports/morrisons.pdf)

### Lidl

**Lidl’s visibility broadened as competitive standing fluctuated**

Lidl ranked 6th of 11 by average monthly share of coverage (10.2%) in the UK Grocers benchmark for August 2026, with 633 mentions and a net tone of +38.

August brought a recovery to 10.2% and sixth place, with product coverage joined by store-planning disputes, property-regulation scrutiny and the expansion of surplus-food collections. August 2026: Lidl expanded surplus-food collections with Neighbourly and Olio to 200 stores — Retail Insight Network. Lidl Plus users can receive discounts of up to 53% on selected fruit, vegetables, meat and other products until 2 September. The offers are available to eligible Lidl GB app users, subject to stock and terms. Lidl is promoting Bank Holiday middle-aisle homeware offers, including a £48.99 desk chair presented as £50 cheaper than a comparable IKEA product. The range also includes bedding, lighting, bathroom accessories and electronics. Lidl is launching a £14.99 Esmara women's trench coat as a Special Buy. The article compares its features and price with more expensive coats from other retailers.

Key messages:

- Lidl Plus users can receive discounts of up to 53% on selected fruit, vegetables, meat and other products until 2 September. The offers are available to eligible Lidl GB app users, subject to stock and terms.
- Lidl is promoting Bank Holiday middle-aisle homeware offers, including a £48.99 desk chair presented as £50 cheaper than a comparable IKEA product. The range also includes bedding, lighting, bathroom accessories and electronics.
- Lidl is launching a £14.99 Esmara women's trench coat as a Special Buy. The article compares its features and price with more expensive coats from other retailers.
- Lidl is launching a 3-in-1 outdoor gadget (LED light, FM/wireless speaker and power bank) in its stores priced at £14.99, as part of an outdoor/camping range. The item is due in-store on 13 August and is expected to be a popular middle-aisle deal.
- Lidl GB has expanded its surplus-food collection scheme with Neighbourly and Olio to 200 UK stores. A planned national rollout could redistribute 5,000 tonnes of surplus food annually.

Leading themes:

- Product & range: 23.7% of Lidl's coverage (theme index 0.86, net tone +41)
- Store estate: 22.0% of Lidl's coverage (theme index 1.3, net tone +21)
- Pricing & promotions: 15.8% of Lidl's coverage (theme index 1.01, net tone +46)

Notable positive coverage:

- 30 August 2026, mirror.co.uk: [Lidl Plus change sees products sold for less than half price](https://www.mirror.co.uk/money/lidl-plus-change-sees-products-37607938). Lidl Plus users can receive discounts of up to 53% on selected fruit, vegetables, meat and other products until 2 September. The offers are available to eligible Lidl GB app users, subject to stock and terms.
- 28 August 2026, thesun.co.uk: [All the Lidl middle aisle buys this weekend - including IKEA dupe for £50 less](https://www.thesun.co.uk/money/40205419/lidl-middle-aisle-buys-wfh-essential/). Lidl is promoting Bank Holiday middle-aisle homeware offers, including a £48.99 desk chair presented as £50 cheaper than a comparable IKEA product. The range also includes bedding, lighting, bathroom accessories and electronics.
- 20 August 2026, mirror.co.uk: [New Lidl £15 item similar to £200 John Lewis and Selfridges versions out Sunday](https://www.mirror.co.uk/money/shopping-deals/new-lidl-15-item-similar-37571992.amp). Lidl is launching a £14.99 Esmara women's trench coat as a Special Buy. The article compares its features and price with more expensive coats from other retailers.

Notable negative coverage:

- 4 August 2026, bbc.com: [Driver gets £90 ticket after using Lidl EV charger out of hours](https://www.bbc.com/news/articles/c3w0xw8ywvjo). Lidl cancelled a £90 parking charge issued to a driver using an EV charger outside store hours. The retailer is reviewing its EV charging policy at sites with car-park restrictions.
- 5 August 2026, gbnews.com: [Lidl toy explodes after being left on windowsill burning boy, 12, and leaving him needing urgent skin graft](https://www.gbnews.com/news/lidl-toy-explodes-burns-boy). A child reportedly suffered serious burns after a toy bought from Lidl burst after being left in direct sunlight. Lidl said the product met safety standards and included relevant safety instructions.
- 19 August 2026, lynnnews.co.uk: [Plans for town’s first Lidl store are objected to again over drainage concerns](https://www.lynnnews.co.uk/news/plans-for-town-s-first-lidl-store-are-objected-to-again-over-9479130/). Plans for Swaffham's first Lidl store have received a third objection from Norfolk's flood authority over drainage concerns.

- [Lidl deep dive](https://www.omniscan.ai/benchmarks/uk-grocers-2026-08?entity=lidl&view=deep-dive)
- [Lidl PDF report](https://www.omniscan.ai/benchmarks/uk-grocers-2026-08/reports/lidl.pdf)

### M&S

**Product & range shaped M&S' media profile during August 2026**

M&S ranked 7th of 11 by average monthly share of coverage (9.7%) in the UK Grocers benchmark for August 2026, with 605 mentions and a net tone of +53.

In August 2026, M&S recorded 605 mentions, 9.7% of cohort coverage and rank #7, with net sentiment of +53. Coverage focused on Product & range. August 2026: share fell 1.2 points to 9.7% and rank moved from fifth to seventh; Reuters reported the expansion of Zalando fulfilment across 22 continental European markets. M&S was Britain's fastest-growing grocer, with food sales up 15.9% after price cuts and strong summer demand. Ocado and several supermarket rivals also grew, while Asda's sales fell. M&S has launched a nostalgic clothing collection to mark 100 years of selling apparel, including the return of the St Michael label. The article highlights the retailer's fashion history, current ranges and London Fashion Week debut. M&S's Apothecary perfumes are promoted as affordable alternatives to designer fragrances, with prices starting at £8. Several scents are compared favourably with luxury brands.

Key messages:

- M&S was Britain's fastest-growing grocer, with food sales up 15.9% after price cuts and strong summer demand. Ocado and several supermarket rivals also grew, while Asda's sales fell.
- M&S has launched a nostalgic clothing collection to mark 100 years of selling apparel, including the return of the St Michael label. The article highlights the retailer's fashion history, current ranges and London Fashion Week debut.
- M&S's Apothecary perfumes are promoted as affordable alternatives to designer fragrances, with prices starting at £8. Several scents are compared favourably with luxury brands.
- M&S Food will open a new store at Wembley Park next summer. The retailer is also opening and refurbishing several London food stores.
- French chilled-dessert brand Marie Morin has launched its Traditional Chocolate Mousse in 300 Marks & Spencer stores. The supplier describes M&S as its first UK retail listing and an ideal premium-quality partner.

Leading themes:

- Product & range: 42.8% of M&S's coverage (theme index 1.68, net tone +56)
- Store estate: 23.1% of M&S's coverage (theme index 1.38, net tone +42)
- Policy & regulation: 8.6% of M&S's coverage (theme index 0.91, net tone +8)

Notable positive coverage:

- 18 August 2026, aol.ca: [M&S named fastest-growing grocer in Britain](https://www.aol.ca/articles/asda-suffers-eight-months-falling-070247000.html). M&S was Britain's fastest-growing grocer, with food sales up 15.9% after price cuts and strong summer demand. Ocado and several supermarket rivals also grew, while Asda's sales fell.
- 21 August 2026, thesun.co.uk: [All the items in M&S' new collection to celebrate their 100-year anniversary to shop now, according to a top stylist](https://www.thesun.co.uk/fabulous/40114215/marks-and-spencer-new-collection-shop-now-stylist-picks/). M&S has launched a nostalgic clothing collection to mark 100 years of selling apparel, including the return of the St Michael label. The article highlights the retailer's fashion history, current ranges and London Fashion Week debut.
- 18 August 2026, independent.co.uk: [These £8 M&S perfumes rival Chanel, Jo Malone and more](https://www.independent.co.uk/extras/indybest/fashion-beauty/fragrances/m-and-s-perfume-shop-dupes-b3034733.html). M&S's Apothecary perfumes are promoted as affordable alternatives to designer fragrances, with prices starting at £8. Several scents are compared favourably with luxury brands.

Notable negative coverage:

- 6 August 2026, watfordobserver.co.uk: [Plan to build M&S Foodhall and flats suddenly withdrawn](https://www.watfordobserver.co.uk/news/26442450.plan-build-bushey-heath-m-s-foodhall-suddenly-withdrawn/). Plans for a Bushey Heath mixed-use development containing an M&S Foodhall and 25 flats have been withdrawn. M&S had been identified as the intended long-term Foodhall operator.
- 29 August 2026, express.co.uk: [The thriving UK village stuffed with over 50 independent shops that's lost M&S](https://www.express.co.uk/news/uk/2238012/banstead-surrey-uk-village-m-s). M&S is closing its Banstead high-street branch, prompting concerns that the loss of a major store could reduce footfall. Local businesses say Waitrose remains important to the high street's appeal.
- 22 August 2026, thesun.co.uk: ['Huge disappointment' as M&S closes 'always busy' store in blow to UK village](https://www.thesun.co.uk/money/40114928/marks-and-spencer-shuts-banstead-high-street-store/). M&S has closed its Simply Food store on Banstead High Street, saying the small site was not viable. The retailer says it is seeking a larger location in the town.

- [M&S deep dive](https://www.omniscan.ai/benchmarks/uk-grocers-2026-08?entity=ms&view=deep-dive)
- [M&S PDF report](https://www.omniscan.ai/benchmarks/uk-grocers-2026-08/reports/ms.pdf)

### Waitrose

**Waitrose held eighth as products and estate shaped visibility**

Waitrose ranked 8th of 11 by average monthly share of coverage (6.5%) in the UK Grocers benchmark for August 2026, with 406 mentions and a net tone of +27.

August’s lower share coincided with reporting on extended rapid-delivery hours, the reopening of the Hove store, wine promotions and criticism of delivered fresh-food shelf life. August 2026: the reopening of Waitrose Hove after a major warehouse fire, reported by BBC News. A food writer taste-tested supermarket butters and reports on best buys, noting a roughly 19% price rise in butter over the past year and increased sales at Waitrose. The piece highlights product choice and price trends in UK supermarkets. Waitrose is permanently extending rapid-delivery hours at 35 UK stores following a World Cup trial. Orders through delivery platforms can be fulfilled until midnight at participating sites. A drinks expert recommends Waitrose's summer wine selection, highlighting the Loved & Found Vermentinu Rosé Brut NV as particularly good value. The piece praises Waitrose for variety and for showcasing lesser-known grape regions.

Key messages:

- A food writer taste-tested supermarket butters and reports on best buys, noting a roughly 19% price rise in butter over the past year and increased sales at Waitrose. The piece highlights product choice and price trends in UK supermarkets.
- Waitrose is permanently extending rapid-delivery hours at 35 UK stores following a World Cup trial. Orders through delivery platforms can be fulfilled until midnight at participating sites.
- A drinks expert recommends Waitrose's summer wine selection, highlighting the Loved & Found Vermentinu Rosé Brut NV as particularly good value. The piece praises Waitrose for variety and for showcasing lesser-known grape regions.
- Waitrose is offering 25% off selected wines when customers buy six or more bottles during a specified promotion period.
- Waitrose is upgrading refrigeration and chilled-cabinet systems in more than 100 stores to improve resilience during hot weather. It is also developing cooling systems incorporating heat pumps.

Leading themes:

- Product & range: 32.0% of Waitrose's coverage (theme index 1.2, net tone +28)
- Store estate: 22.9% of Waitrose's coverage (theme index 1.35, net tone +48)
- Policy & regulation: 11.1% of Waitrose's coverage (theme index 1.2, net tone −7)

Notable positive coverage:

- 13 August 2026, independent.co.uk: [13 best supermarket butters to slather on your toast, taste-tested by a food writer](https://www.independent.co.uk/extras/indybest/food-drink/best-supermarket-butter-b3032350.html). A food writer taste-tested supermarket butters and reports on best buys, noting a roughly 19% price rise in butter over the past year and increased sales at Waitrose. The piece highlights product choice and price trends in UK supermarkets.
- 4 August 2026, thetelegraphandargus.co.uk: [Major UK supermarket announces change to deliveries across UK stores](https://www.thetelegraphandargus.co.uk/news/26434562.waitrose-announces-change-deliveries-uk-supermarkets/). Waitrose has extended rapid delivery until midnight for late-night grocery orders. The article presents the change as improving convenience for shoppers.
- 19 August 2026, independent.co.uk: [Best wine at Waitrose this summer, according to an expert](https://www.independent.co.uk/extras/indybest/food-drink/wine/best-wine-at-waitrose-cellar-b3034845.html). A wine expert recommends several bottles from Waitrose Cellar across white, red, rosé and sparkling categories, highlighting quality and current multi-buy discounts.

Notable negative coverage:

- 18 August 2026, derbytelegraph.co.uk: [Supermarket with shortest food shelf life announced - and it's not Tesco or Asda](https://www.derbytelegraph.co.uk/news/uk-world-news/uk-supermarket-shortest-shelf-life-11114761). A Which? comparison of online fresh-food deliveries found Waitrose had the shortest average shelf life, while Asda came out best. Morrisons, Ocado, Sainsbury’s and Tesco were also assessed.
- 29 August 2026, oxfordmail.co.uk: [Waitrose issues customer announcement on free coffee machine](https://www.oxfordmail.co.uk/news/26506855.waitrose-customer-announcement-free-coffee-machine/). A free coffee machine at Waitrose's Headington store is out of order, disappointing My Waitrose members using the daily free-drink benefit. The article also notes Waitrose restored the unrestricted reusable-cup offer in 2025.
- 19 August 2026, el-balad.com: [Waitrose ranks last on Shelf Life at 7.7 days](https://www.el-balad.com/17043361). A Which? comparison found Waitrose had the shortest average shelf life for delivered fresh and perishable groceries among six supermarkets. Asda performed best, while results for Tesco, Sainsbury’s, Morrisons and Ocado varied by product.

- [Waitrose deep dive](https://www.omniscan.ai/benchmarks/uk-grocers-2026-08?entity=waitrose&view=deep-dive)
- [Waitrose PDF report](https://www.omniscan.ai/benchmarks/uk-grocers-2026-08/reports/waitrose.pdf)

### Co-op

**Co-op’s visibility shifted between expansion, governance and product stories**

Co-op ranked 9th of 11 by average monthly share of coverage (5.0%) in the UK Grocers benchmark for August 2026, with 313 mentions and a net tone of +33.

August brought a recovery to 5.0% and ninth place, with coverage spanning Debbie White’s departure, a new Fulham store, Fresh Mondays and Special Olympics sponsorship. August 2026: Debbie White stepped down as chair and Moni Mannings took the interim role, reported by LBC. Co-op launched Fresh Mondays, offering 50% off selected fresh fruit and vegetables every Monday. The promotion covers items including berries, apples, grapes, tomatoes, potatoes, asparagus and peppers. Co-op Wholesale has agreed a five-year partnership with RaceTrack Pitstop covering four Glasgow stores. The operator will stock Co-op branded ranges while retaining its own name and signage. Co-op is offering bread, milk and eggs for a combined 75p for one day via participating Uber Eats stores. It is also promoting half-price selected fruit and vegetables on Mondays.

Key messages:

- Co-op launched Fresh Mondays, offering 50% off selected fresh fruit and vegetables every Monday. The promotion covers items including berries, apples, grapes, tomatoes, potatoes, asparagus and peppers.
- Co-op Wholesale has agreed a five-year partnership with RaceTrack Pitstop covering four Glasgow stores. The operator will stock Co-op branded ranges while retaining its own name and signage.
- Co-op is offering bread, milk and eggs for a combined 75p for one day via participating Uber Eats stores. It is also promoting half-price selected fruit and vegetables on Mondays.
- Co-op has opened a nearly 3,000 sq ft store on Fulham Palace Road near Charing Cross Hospital. The store has created 15 jobs and offers fresh food, food-to-go, PayPoint and DPD parcel-collection services.
- Co-op and Allwyn launched a campaign celebrating £3 billion raised for National Lottery good causes through Co-op stores since 1994. The campaign highlights funded community projects across the UK.

Leading themes:

- Store estate: 23.3% of Co-op's coverage (theme index 1.37, net tone +19)
- Product & range: 18.2% of Co-op's coverage (theme index 0.66, net tone +30)
- Policy & regulation: 14.1% of Co-op's coverage (theme index 1.55, net tone +2)

Notable positive coverage:

- 18 August 2026, verticalfarmdaily.com: [Co-op: 50% off selected fresh fruit and vegetables every Monday](https://www.verticalfarmdaily.com/article/9864119/co-op-50-off-selected-fresh-fruit-and-vegetables-every-monday/). Co-op launched Fresh Mondays, offering 50% off selected fresh fruit and vegetables every Monday. The promotion covers items including berries, apples, grapes, tomatoes, potatoes, asparagus and peppers.
- 7 August 2026, wholesalemanager.co.uk: [Co-op Wholesale steps things up a gear with RaceTrack Pitstop partnership](https://wholesalemanager.co.uk/co-op-wholesale-steps-things-up-a-gear-with-racetrack-pitstop-partnership/). Co-op Wholesale has agreed a five-year partnership with RaceTrack Pitstop covering four Glasgow stores. The operator will stock Co-op branded ranges while retaining its own name and signage.
- 17 August 2026, thetelegraphandargus.co.uk: [Co-op slashes price of bread to 15p and milk and eggs to 30p](https://www.thetelegraphandargus.co.uk/news/26470935.co-op-slashes-price-bread-15p-milk-eggs-30p/). Co-op is offering bread, milk and eggs for a combined 75p for one day via participating Uber Eats stores. It is also promoting half-price selected fruit and vegetables on Mondays.

Notable negative coverage:

- 10 August 2026, independent.co.uk: [Co-op chairwoman resigns after company denied 'toxic culture' claims](https://www.independent.co.uk/news/business/debbie-white-coop-resignation-toxic-work-environment-b3030415.html). Co-op Group chairwoman Debbie White has resigned and will be replaced on an interim basis by senior independent director Moni Mannings amid wider leadership changes. The group has faced disruption from a past cyber-attack and is pursuing £200m of cost savings as it searches for a permanent chair and CEO.
- 29 August 2026, express.co.uk: [Major supermarket closing down on UK high street - in business just 8 months](https://www.express.co.uk/news/uk/2243737/major-supermarket-closing-down-co-op-uk). Co-op is closing a Chelmsford store-format branch after just eight months of trading. The retailer says it remains committed to the area through nearby stores.
- 16 August 2026, telegraph.co.uk: [Co-op scraps trans bathroom policy](https://www.telegraph.co.uk/business/2026/08/16/co-op-scraps-trans-bathroom-policy/). The Co-operative Group has scrapped its transgender bathroom policy.

- [Co-op deep dive](https://www.omniscan.ai/benchmarks/uk-grocers-2026-08?entity=coop&view=deep-dive)
- [Co-op PDF report](https://www.omniscan.ai/benchmarks/uk-grocers-2026-08/reports/coop.pdf)

### Ocado

**Ocado’s visibility swung between restructuring and renewed technology deals**

Ocado ranked 10th of 11 by average monthly share of coverage (3.7%) in the UK Grocers benchmark for August 2026, with 230 mentions and a net tone of +32.

August 2026: Ocado’s automated fulfilment centre with Lotte in South Korea, reported by Retail Gazette. Ocado Group shares rose 1.22% to £2.50 in Wednesday trading despite a weaker broader market session. The stock remained 28.93% below its 52-week high and traded below its 50-day average volume. Ocado Group has agreed a partnership with Danish online grocer nemlig to build an automated customer fulfilment centre near Copenhagen using Ocado technology. The roundup also reports developments involving M&S, Tesco, Waitrose and Lidl. JP Morgan raised its target price for Ocado to 290p, arguing the market is pricing the business as if customers were closing warehouses rather than opening them. The note says Ocado needs new deal flow and positive underlying cash flow to validate the recovery and mentions potential additional orders from Asda.

Key messages:

- Ocado Group shares rose 1.22% to £2.50 in Wednesday trading despite a weaker broader market session. The stock remained 28.93% below its 52-week high and traded below its 50-day average volume.
- Ocado Group has agreed a partnership with Danish online grocer nemlig to build an automated customer fulfilment centre near Copenhagen using Ocado technology. The roundup also reports developments involving M&S, Tesco, Waitrose and Lidl.
- JP Morgan raised its target price for Ocado to 290p, arguing the market is pricing the business as if customers were closing warehouses rather than opening them. The note says Ocado needs new deal flow and positive underlying cash flow to validate the recovery and mentions potential additional orders from Asda.
- Ocado and Lotte launched an automated customer fulfilment centre in Busan, South Korea, deploying new Ocado Smart Platform technologies including an Auto-Freezer and supporting dawn delivery. Ocado said the site will serve around four million households and aims to be one of its most energy-efficient CFCs.
- Ocado research and website search data indicate growing UK consumer interest in Greek food and ingredients. The article includes Greek-inspired recipes and an Ocado comment on customers exploring more Greek flavours.

Leading themes:

- Financial & analyst: 30.4% of Ocado's coverage (theme index 4.66, net tone +27)
- Product & range: 27.4% of Ocado's coverage (theme index 1.01, net tone +32)
- Supply chain & suppliers: 14.3% of Ocado's coverage (theme index 4.86, net tone +64)

Notable positive coverage:

- 26 August 2026, marketwatch.com: [Ocado Group rallies Wednesday, outperforms market](https://www.marketwatch.com/data-news/ocado-group-rallies-wednesday-outperforms-market-7ff6ec33-d3dcdf934b7c). Ocado Group shares rose 1.22% to £2.50 in Wednesday trading despite a weaker broader market session. The stock remained 28.93% below its 52-week high and traded below its 50-day average volume.
- 25 August 2026, marketwatch.com: [Ocado Group advances Tuesday, outperforms market](https://www.marketwatch.com/data-news/ocado-group-advances-tuesday-outperforms-market-e6ffbd89-4c57750d1425). Ocado Group shares rose 5.65% to £2.47 in a positive broader UK market session. The shares remained 31.2% below their 52-week high.
- 21 August 2026, hortidaily.com: [Ocado Group CEO: "I'm delighted to confirm nemlig as our latest grocery partner"](https://www.hortidaily.com/article/9865436/ocado-group-ceo-i-m-delighted-to-confirm-nemlig-as-our-latest-grocery-partner/). Ocado Group has agreed a partnership with Danish online grocer nemlig to build an automated customer fulfilment centre near Copenhagen using Ocado technology. The roundup also reports developments involving M&S, Tesco, Waitrose and Lidl.

Notable negative coverage:

- 24 August 2026, marketwatch.com: [Ocado Group slides Monday, underperforms market](https://www.marketwatch.com/data-news/ocado-group-slides-monday-underperforms-market-91f88d1f-57e7ee774c16?mod=mw_quote_news). Ocado Group shares fell 2.26% to £2.34 despite a positive wider UK market session. The share price closed 34.88% below its 52-week high.
- 19 August 2026, proactiveinvestors.com: [UBS cuts Ocado target by a third as growth path stays clouded](https://www.proactiveinvestors.com/companies/news/1096651/ubs-cuts-ocado-target-by-a-third-as-growth-path-stays-clouded-1096651.html). UBS cut its Ocado Group price target by 34%, citing uncertainty over the timing and scale of technology contract wins. Forecast reductions and weaker margins offset confidence in cash-flow improvements and UK logistics.
- 27 August 2026, marketwatch.com: [Ocado Group falls Thursday, underperforms market](https://www.marketwatch.com/data-news/ocado-group-falls-thursday-underperforms-market-08f1dca5-46957140fce7?mod=mw_quote_news). Ocado Group shares fell 3.36% to £2.41, underperforming during a weak market session. The stock closed 30.49% below its 52-week high.

- [Ocado deep dive](https://www.omniscan.ai/benchmarks/uk-grocers-2026-08?entity=ocado&view=deep-dive)
- [Ocado PDF report](https://www.omniscan.ai/benchmarks/uk-grocers-2026-08/reports/ocado.pdf)

### Iceland

**Iceland’s broader story mix did not alter its competitive standing**

Iceland ranked 11th of 11 by average monthly share of coverage (2.1%) in the UK Grocers benchmark for August 2026, with 131 mentions and a net tone of +31.

In August 2026, Iceland recorded 131 mentions, 2.1% of cohort coverage and rank #11, with net sentiment of +31. Coverage focused on Store estate. August 2026: share recovered by 0.5 points to 2.1% with rank still 11th; stories included the launch of Iceland concessions in 45 South Korean Lotte Mart stores. Iceland and The Food Warehouse are distributing newspaper vouchers (Daily Record/Sunday Mail) for a free pack of fruit (up to £1.89) redeemable in stores from 12–17 August 2026. There will be five vouchers printed in the papers during the promotional period. Iceland reports an 80% reduction in theft-related losses after deploying AI-powered monitoring across its stores. The system has reduced false alerts, improved colleague response and may expand to repeat-offender and facial-recognition functions. Iceland's Redhill store reopened after a refurbishment that introduced self-service checkouts, a redesigned layout and refreshed fixtures. The retailer said the changes are intended to improve the customer shopping experience.

Key messages:

- Iceland and The Food Warehouse are distributing newspaper vouchers (Daily Record/Sunday Mail) for a free pack of fruit (up to £1.89) redeemable in stores from 12–17 August 2026. There will be five vouchers printed in the papers during the promotional period.
- Iceland reports an 80% reduction in theft-related losses after deploying AI-powered monitoring across its stores. The system has reduced false alerts, improved colleague response and may expand to repeat-offender and facial-recognition functions.
- Iceland's Redhill store reopened after a refurbishment that introduced self-service checkouts, a redesigned layout and refreshed fixtures. The retailer said the changes are intended to improve the customer shopping experience.
- Iceland shoppers have praised its £1 Sweet & Sour Chicken with Rice ready meal for its taste and value. The product has an average 4.5-star rating on Iceland's website.
- Iceland is offering £1 family meal bundles during its Holiday Helpers campaign, covering lunchtime and treat-night products. The limited-time promotion is designed to help families reduce school-holiday food costs.

Leading themes:

- Store estate: 29.8% of Iceland's coverage (theme index 1.74, net tone +26)
- Product & range: 25.2% of Iceland's coverage (theme index 0.93, net tone −9)
- Pricing & promotions: 18.3% of Iceland's coverage (theme index 1.18, net tone +96)

Notable positive coverage:

- 10 August 2026, mirror.co.uk: [Free pack of fruit for every reader at Iceland and The Food Warehouse](https://www.mirror.co.uk/partner-stories/free-pack-of-fresh-fruit-35696751). The Daily Mirror promotion offers readers a free pack of fruit (up to £1.89) redeemable at Iceland and The Food Warehouse with a printed voucher between 12 and 17 August 2026. The piece explains how to claim and notes terms and availability.
- 19 August 2026, grocerygazette.co.uk: [Iceland cuts store losses by 80% with AI-powered theft detection](https://www.grocerygazette.co.uk/2026/08/19/iceland-cuts-store-losses-by-80-with-ai-powered-theft-detection/). Iceland reports an 80% reduction in theft-related losses after deploying AI-powered monitoring across its stores. The system has reduced false alerts, improved colleague response and may expand to repeat-offender and facial-recognition functions.
- 26 August 2026, getsurrey.co.uk: [Iceland in Redhill reopens with new self‑service checkouts and layout after revamp](https://www.getsurrey.co.uk/whats-on/food-drink-news/iceland-redhill-reopens-new-selfservice-34517940). Iceland's Redhill store reopened after a refurbishment that introduced self-service checkouts, a redesigned layout and refreshed fixtures. The retailer said the changes are intended to improve the customer shopping experience.

Notable negative coverage:

- 21 August 2026, independent.co.uk: [Popular chicken wraps recalled from UK shops over E.coli fears](https://www.independent.co.uk/news/uk/home-news/chicken-wraps-ecoli-contamination-uk-shops-b3037380.html). Summit Foods has recalled several chicken wraps over possible STEC contamination. The Snacksters Chicken Fajita Wrap was sold by Iceland and Bestway Wholesale.
- 21 August 2026, mirror.co.uk: [Fears bacteria that could kill is in snacks sold in UK shops as recall issued](https://www.mirror.co.uk/news/uk-news/ecoli-wraps-summit-foods-recall-37580539). Summit Foods has recalled several wraps over possible STEC contamination. The Snacksters Chicken Fajita Wrap was sold at Iceland and Bestway Wholesale.
- 24 August 2026, foodmanufacture.co.uk: [Wraps sold in Iceland withdrawn by manufacturer over E.coli fears](https://www.foodmanufacture.co.uk/Article/2026/08/24/chicken-wraps-sold-in-iceland-pulled-over-potential-ecoli/). Summit Foods has recalled several filled wraps sold in Iceland because of possible Shiga toxin-producing E. coli contamination. The recall applies across Great Britain to specified products with use-by dates up to 5 September.

- [Iceland deep dive](https://www.omniscan.ai/benchmarks/uk-grocers-2026-08?entity=iceland&view=deep-dive)
- [Iceland PDF report](https://www.omniscan.ai/benchmarks/uk-grocers-2026-08/reports/iceland.pdf)

## Methodology

- **Share of coverage**: an organisation's mentions divided by all mentions of the organisations tracked in the same sector that month, in UK earned media. It is the central measure of media visibility in Omniscan benchmarks. "Average monthly share" is the mean of the monthly shares across the reporting period.
- **Mention**: one article that covers an organisation, classified as positive, neutral or negative in tone. Articles are deduplicated, and an organisation's own websites and passing sponsorship name-checks are excluded, so only earned media counts.
- **Net tone**: positive mentions minus negative mentions, as a percentage of all mentions (range −100 to +100).
- **Themes**: every article is assigned to one of the sector's editorial themes. A theme index above 1 means the organisation is covered on that theme more than its peers are; below 1 means less.
- **Calculation**: every figure is computed directly from the classified articles; narrative summaries are checked against those figures.
- **Sources**: UK national and international, trade and specialist, regional and local, and aggregator and syndication earned media.

## Other UK Grocers editions

- [UK grocers media reputation tracker – 2026 year to date](https://www.omniscan.ai/benchmarks/uk-grocers-2026-ytd.md)
- [UK grocers media reputation tracker – H1 2026](https://www.omniscan.ai/benchmarks/uk-grocers-2026-h1.md)
- [UK grocers media reputation tracker – July 2026](https://www.omniscan.ai/benchmarks/uk-grocers-2026-07.md)
- [UK grocers media reputation tracker – September 2026](https://www.omniscan.ai/benchmarks/uk-grocers-2026-09.md)
- [All Omniscan media benchmarks](https://www.omniscan.ai/benchmarks.md)

## How to cite

Omniscan, "UK grocers media reputation tracker", August 2026 (1 August 2026–31 August 2026), published 1 September 2026. https://www.omniscan.ai/benchmarks/uk-grocers-2026-08