---
title: UK grocers media reputation tracker – September 2026
canonical_url: https://www.omniscan.ai/benchmarks/uk-grocers-2026-09
type: dataset
publisher: Omniscan
sector: UK Grocers
period: September 2026
coverage_start: '2026-09-01'
coverage_end: '2026-09-30'
date_published: '2026-10-04'
last_updated: '2026-10-04'
organisations: 11
articles_analysed: 3934
mentions: 5539
data_download: https://www.omniscan.ai/benchmarks/uk-grocers-2026-09/data.json
summary: Tesco had the highest average monthly share of coverage (16.7%) among 11
  grocers in UK earned media from 1 September 2026 to 30 September 2026, ahead of
  M&S (12.0%) and Sainsbury's (11.8%).
---

# UK grocers media reputation tracker: September 2026 (1 September 2026–30 September 2026)

> Tesco had the highest average monthly share of coverage (16.7%) among 11 grocers in UK earned media from 1 September 2026 to 30 September 2026, ahead of M&S (12.0%) and Sainsbury's (11.8%). M&S had the most favourable net tone (+64). Omniscan analysed 3,934 articles containing 5,539 mentions of the grocers tracked.

Interactive version: https://www.omniscan.ai/benchmarks/uk-grocers-2026-09

## UK Grocers ranking by share of coverage, September 2026

| Rank | Organisation | Average monthly share of coverage | Mentions | Positive | Neutral | Negative | Net tone |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | Tesco | 16.7% | 927 | 51% | 31% | 18% | +33 |
| 2 | M&S | 12.0% | 666 | 71% | 22% | 7% | +64 |
| 3 | Sainsbury's | 11.8% | 651 | 42% | 34% | 24% | +18 |
| 3 | Aldi | 11.8% | 654 | 66% | 25% | 9% | +57 |
| 5 | Asda | 9.8% | 541 | 57% | 27% | 16% | +41 |
| 6 | Lidl | 8.6% | 479 | 68% | 21% | 11% | +57 |
| 7 | Waitrose | 8.3% | 462 | 45% | 23% | 32% | +13 |
| 8 | Morrisons | 8.0% | 443 | 46% | 40% | 14% | +32 |
| 9 | Co-op | 6.2% | 346 | 46% | 35% | 19% | +28 |
| 10 | Ocado | 3.9% | 218 | 38% | 52% | 10% | +27 |
| 11 | Iceland | 2.7% | 152 | 68% | 23% | 9% | +60 |

## Grocers in detail

### Tesco

**Tesco leads as food innovation and European plans shape coverage**

Tesco ranked 1st of 11 by average monthly share of coverage (16.7%) in the UK Grocers benchmark for September 2026, with 927 mentions and a net tone of +33.

Tesco’s £20 million commitment to Henry Dimbleby’s Bramble Fund led the month’s substantive company news, with Reuters reporting support for UK food innovation and The Times detailing plans to test innovations in Tesco’s supply chain. Tesco ranked first with 16.7% of tracked-company mentions, based on 927 mentions. Product and range was the largest subject area at 384, ahead of pricing and promotions at 131, store estate at 90 and financial and analyst coverage at 81; Clubcard and Clubcard Prices featured 143 times. Product coverage included the recall of Tesco Finest coleslaw over undeclared mustard, while promotional news included free Whoosh delivery for eligible Anytime Delivery Saver members. Store-estate reporting featured the first Bitesize Greggs concession in Tesco’s Southwark Superstore. Financial and corporate coverage included reported efforts to sell Tesco’s Czech, Slovakian and Hungarian operations, while other company-focused reporting covered Dunnhumby’s Irish growth and Tesco’s police report concerning fraudulent casino advertisements using its brand.

Key messages:

- Tesco accounted for 16.7% of tracked-company mentions and ranked #1 among 11 in September 2026.
- Coverage concentrated on Product & range and Pricing & promotions.
- 927 captured company mentions were recorded in September 2026.
- Tesco’s £20 million investment in the Bramble Fund to support food innovation — Reuters

Leading themes:

- Product & range: 41.4% of Tesco's coverage (theme index 1.03, net tone +29)
- Pricing & promotions: 14.1% of Tesco's coverage (theme index 1.07, net tone +27)
- Store estate: 9.7% of Tesco's coverage (theme index 0.58, net tone +22)

Notable positive coverage:

- 1 September 2026, transportandenergy.com: [Tesco adds Clubcard points to Be.EV charging at its sites](https://transportandenergy.com/2026/09/01/tesco-adds-clubcard-points-to-be-ev-charging-at-its-sites/). Tesco Clubcard members can collect points for EV charging through a new partnership with Be.EV across more than 680 UK sites. The scheme also applies to Be.EV chargers at some Tesco Express locations once users link their accounts.
- 4 September 2026, prima.co.uk: [Tesco's £27.50 2-in-1 lace detail jumper is an easy way to elevate your autumn wardrobe](https://www.prima.co.uk/fashion-and-beauty/fashion-tips/a73614917/tesco-ff-2-in-1-lace-detail-navy-jumper/). Tesco's F&F clothing range is promoting a £27.50 lace-detail jumper, discounted to £20.63 for Clubcard members during a clothing sale.
- 8 September 2026, cityam.com: [Tesco and Boots lead 100,000 jobs pledge to tackle Neet crisis](https://www.cityam.com/tesco-and-boots-lead-100000-jobs-pledge-to-tackle-youth-unemployment-crisis/). Tesco, Asda, Marks & Spencer, Sainsbury's and other retailers have backed a programme offering work experience and interviews to help create 100,000 jobs for young people by 2029. Tesco will offer 5,000 placements, while Sainsbury's had previously announced 10,000 placements.

Notable negative coverage:

- 29 September 2026, edp24.co.uk: [Tesco apologises as supermarket shoppers offered full refund after recall](https://www.edp24.co.uk/news/national/uk-today/26590429.tesco-recall-issued-shoppers-offered-full-refund-store/). Tesco is recalling F&F Home Glass Latte Mugs sold between September 2025 and August 2026 because a manufacturing issue could cause them to break during normal use. Customers can return affected mugs to stores for a full refund.
- 4 September 2026, thetelegraphandargus.co.uk: ['Do not eat' warning issued to Tesco shoppers after 'health risk' recall](https://www.thetelegraphandargus.co.uk/news/26522272.recall-warning-issued-tesco-shoppers-health-risk/). Tesco recalled Tesco Finest Caesar & Smoked Bacon Coleslaw after a packaging error meant some packs could contain potato salad with undeclared mustard. Affected customers were advised not to consume the product and to return it to Tesco.
- 4 September 2026, heraldseries.co.uk: [Warnings to shoppers at Tesco and Asda as products recalled in UK supermarkets](https://www.heraldseries.co.uk/news/national/uk-today/26522772.tesco-asda-warnings-products-recalled-supermarkets/). Tesco has recalled a coleslaw product because some packs may contain undeclared mustard, while Asda has recalled certain Simple skincare products and handbags following safety warnings. Customers are advised to return affected products for refunds.

- [Tesco deep dive](https://www.omniscan.ai/benchmarks/uk-grocers-2026-09?entity=tesco&view=deep-dive)
- [Tesco PDF report](https://www.omniscan.ai/benchmarks/uk-grocers-2026-09/reports/tesco.pdf)

### M&S

**Sephora partnership leads M&S’s broad product agenda**

M&S ranked 2nd of 11 by average monthly share of coverage (12.0%) in the UK Grocers benchmark for September 2026, with 666 mentions and a net tone of +64.

M&S agreed a partnership with Sephora to introduce staffed beauty departments in 100 stores and sell Sephora products online from spring 2027. It recorded 666 mentions and a 12% share of tracked-company mentions, placing it second among the grocers measured. Product and range led the subject mix with 356 mentions, followed by store estate with 115, sustainability with 56 and pricing and promotions with 42. M&S Food began rolling out £3.80 Too Good To Go surplus bakery bags across 350 stores, supporting its target to halve food waste by 2030. Food and seasonal coverage included the return of the £10 Pie & Mash Dine In offer, Christmas food-to-order bookings and new confectionery launches. Separately, The Edge Malaysia reported that M&S grocery sales rose almost 15% in the 12 weeks to 6 September as the impact of the 2025 cyberattack faded.

Key messages:

- M&S accounted for 12% of tracked-company mentions and ranked #2 among 11 in September 2026.
- Coverage concentrated on Product & range and Store estate.
- 666 captured company mentions were recorded in September 2026.
- Sephora partnership expanding M&S’s beauty offer in stores and online — Reuters

Leading themes:

- Product & range: 53.5% of M&S's coverage (theme index 1.39, net tone +72)
- Store estate: 17.3% of M&S's coverage (theme index 1.12, net tone +36)
- ESG & sustainability: 8.4% of M&S's coverage (theme index 1.69, net tone +96)

Notable positive coverage:

- 1 September 2026, goodhousekeeping.com: [Move over picky bits: M&S launches its Christmas range this week with a £12 Big Daddy advent calendar](https://www.goodhousekeeping.com/uk/food/a73578207/ms-big-daddy-advent-calendar/). M&S Foodhalls are beginning their Christmas range launch, led by a new £12 Big Daddy Advent Calendar and Gimme S'more Munch tin. The retailer is also bringing back its Gingerbread and White Chocolate Cookies for a third year.
- 2 September 2026, redonline.co.uk: [M&S' new £20 shirt is autumn's biggest catch – it's polished, looks so expensive and selling out](https://www.redonline.co.uk/fashion/fashion-news/a73588903/m-and-s-autumn-striped-shirt/). M&S's £20 Pure Cotton Oversized Striped Shirt is highlighted as an autumn wardrobe item. The article says it has sold out in two sizes.
- 2 September 2026, jewishnews.co.uk: [Fashion brand founded by two friends is now online at M&S](https://www.jewishnews.co.uk/fashion-brand-founded-by-two-friends-is-now-online-at-ms/). Fashion label WAT The Brand will launch on M&S online on 16 September. Its founders describe M&S as their dream retail partner.

Notable negative coverage:

- 3 September 2026, express.co.uk: [Marks and Spencer makes major closing down announcement - September 26](https://www.express.co.uk/news/uk/2245286/marks-spencer-makes-major-closing). M&S will close its Walton-on-the-Naze, Essex store on 26 September after determining it was no longer sustainable. The closure may lead to redundancies despite efforts to redeploy affected staff.
- 25 September 2026, clactonandfrintongazette.co.uk: [Major retailer will close Essex store TOMORROW](https://www.clactonandfrintongazette.co.uk/news/26582853.major-retailer-close-walton-on-the-naze-store-tomorrow/). M&S will permanently close its Walton-on-the-Naze food store on 26 September after eight years. The retailer says it is seeking to redeploy staff to nearby stores and will focus on its Clacton Brook Retail Park food hall.
- 2 September 2026, basildonrecorder.co.uk: [M&S to close down for good in Essex town this month](http://www.basildonrecorder.co.uk/news/26515500.m-s-close-walton-on-the-naze-shop-september-2026/). M&S will close its Walton-on-the-Naze food store on 26 September after eight years of trading. The closure may result in redundancies, although M&S says it is seeking to redeploy colleagues to nearby stores.

- [M&S deep dive](https://www.omniscan.ai/benchmarks/uk-grocers-2026-09?entity=ms&view=deep-dive)
- [M&S PDF report](https://www.omniscan.ai/benchmarks/uk-grocers-2026-09/reports/ms.pdf)

### Sainsbury's

**Taste the Difference and café expansion frame Sainsbury’s September**

Sainsbury's ranked 3rd of 11 by average monthly share of coverage (11.8%) in the UK Grocers benchmark for September 2026, with 651 mentions and a net tone of +18.

Independent editorial coverage led with Sainsbury’s 25% Nectar discount on more than 600 Taste the Difference products, its expansion of Taste Cafés to over 30 supermarkets and the recall of three Tu tote bags over a chemical risk. Sainsbury’s recorded 651 mentions, representing 11.8% of tracked-company mentions and placing it joint third in the tracked cohort. Product and range was the largest subject area with 308 mentions, encompassing the Christmas food-to-order range, a mince-pie advent calendar, seasonal wines and extensive Tu fashion coverage. Pricing and promotions contributed 115 mentions, while Nectar and Nectar Prices appeared in 96 mentions; stories included the Taste the Difference offer. Store estate coverage accounted for 50 mentions, with The Grocer reporting that the One Retail café rollout followed the closure of Sainsbury’s company-run cafés and complemented third-party partnerships including Costa Coffee. Financial and analyst coverage comprised 33 mentions, including Proactive Investors’ report that Deutsche Bank and Citi had reduced second-quarter grocery sales forecasts while both still expected operating-profit growth.

Key messages:

- Sainsbury's accounted for 11.8% of tracked-company mentions and ranked #3 among 11 in September 2026.
- Coverage concentrated on Product & range and Pricing & promotions.
- 651 captured company mentions were recorded in September 2026.
- Taste the Difference promotion covering more than 600 products — The Grocer

Leading themes:

- Product & range: 47.3% of Sainsbury's's coverage (theme index 1.2, net tone +14)
- Pricing & promotions: 17.7% of Sainsbury's's coverage (theme index 1.38, net tone +16)
- Store estate: 7.7% of Sainsbury's's coverage (theme index 0.46, net tone +22)

Notable positive coverage:

- 1 September 2026, prima.co.uk: [Sainsbury's £25 popcorn knit jumper is the chic layer you'll want for autumn](https://www.prima.co.uk/fashion-and-beauty/fashion-tips/a73581154/sainsburys-tu-popcorn-knit-jumper/). The article promotes Tu at Sainsbury's £25 brown popcorn-knit jumper as an affordable autumn fashion item. It highlights the garment's texture, styling versatility and value positioning.
- 2 September 2026, prima.co.uk: [Sainsbury's reversible checked trench coat is perfect for drizzly autumn days – and it won't hang around](https://www.prima.co.uk/fashion-and-beauty/fashion-tips/a73592385/sainsburys-tu-reversible-checked-trench-coat/). The article promotes Tu at Sainsbury’s £55 reversible checked trench coat as an autumn clothing option. It highlights the product’s reversible design and styling features.
- 3 September 2026, prima.co.uk: [Sainsbury's £32 tomato red windbreaker is the perfect throw-on layer for drizzly days](https://www.prima.co.uk/fashion-and-beauty/fashion-tips/a73603038/sainsburys-tu-tomato-red-windbreaker/). The article recommends Tu's £32 red shower-resistant windbreaker, sold at Sainsbury's, as a practical autumn layer. It highlights the garment's tomato-red colour and styling versatility.

Notable negative coverage:

- 17 September 2026, edp24.co.uk: [Waitrose, Sainsbury's and more issue hand wash recall over microbiological risk](https://www.edp24.co.uk/news/national/uk-today/26558483.waitrose-sainsburys-issue-hand-wash-recall/). Sainsbury's, Waitrose and Ocado are recalling specified batches of Baylis & Harding hand-wash refill after microbiological contamination was identified. Customers are advised to stop using the product and return it for a refund.
- 29 September 2026, prestwichandwhitefieldguide.co.uk: [Sainsbury's and Argos issue recall warnings to UK shoppers over 'chemical risk'](http://www.prestwichandwhitefieldguide.co.uk/news/national/uk-today/26590151.sainsburys-argos-recall-warnings-chemical-risk/). Sainsbury's and Argos have issued an urgent recall for three Tu tote bags containing excessive concentrations of phthalates. The products are said not to meet safety requirements and customers should return them for refunds.
- 29 September 2026, walesonline.co.uk: [Sainsbury's and Argos recall shopping bags over 'chemical risk'](https://www.walesonline.co.uk/news/uk-news/sainsburys-argos-recall-shopping-bags-34688339). Sainsbury's and Argos have recalled three Tu tote bags after excessive phthalate concentrations were found to pose a serious chemical risk. Customers are advised to stop using the bags and return them for a refund.

- [Sainsbury's deep dive](https://www.omniscan.ai/benchmarks/uk-grocers-2026-09?entity=sainsburys&view=deep-dive)
- [Sainsbury's PDF report](https://www.omniscan.ai/benchmarks/uk-grocers-2026-09/reports/sainsburys.pdf)

### Aldi

**£900m investment plan and price pledge define Aldi’s September coverage**

Aldi ranked 3rd of 11 by average monthly share of coverage (11.8%) in the UK Grocers benchmark for September 2026, with 654 mentions and a net tone of +57.

Reuters reported Aldi’s £900m UK investment plan for 2027, covering 40 new stores and its distribution network, alongside record 2025 turnover of £19bn across the UK and Ireland and broadly flat operating profit. Aldi ranked joint third with Sainsbury’s, with 654 mentions and an 11.8% share of tracked-company mentions. Product and range led the subject mix with 222 mentions, followed by the store estate with 193 and pricing and promotions with 82; Specialbuys and Everyday Essentials appeared in 81 and 80 mentions respectively. The Times also reported an on-demand Deliveroo trial across eight stores, ahead of a wider rollout planned for 2027. Pricing coverage included chief executive Giles Hurley’s criticism of rival loyalty discounts and Aldi’s commitment to further reductions after £340m was invested across more than 1,000 products. Other company developments included approval for an Ivybridge store, the Barbie Aldimania launch and Barnet store makeover, a children’s-book recall and criticism of Aldi’s response to a customer complaint.

Key messages:

- Aldi accounted for 11.8% of tracked-company mentions and ranked #3 among 11 in September 2026.
- Coverage concentrated on Product & range and Store estate.
- 654 captured company mentions were recorded in September 2026.
- £900m UK investment plan covering 40 new stores — Reuters

Leading themes:

- Product & range: 33.9% of Aldi's coverage (theme index 0.83, net tone +56)
- Store estate: 29.5% of Aldi's coverage (theme index 2.14, net tone +62)
- Pricing & promotions: 12.5% of Aldi's coverage (theme index 0.93, net tone +56)

Notable positive coverage:

- 2 September 2026, thesun.co.uk: ['Made for me' shoppers cry as Aldi launches new Barbie with unique accessories](https://www.thesun.co.uk/fabulous/40250085/shoppers-go-wild-aldi-new-barbie-doll/). Aldi is launching a £12.99 Barbie Aldimania Dreamland Doll with Aldi-branded accessories as part of its September Toy Event. Its Barnet store logo has been changed to Barbie pink to promote the product.
- 3 September 2026, idealhome.co.uk: [Aldi’s dropped a new lamp that makes homes safer and cosier](https://www.idealhome.co.uk/house-manual/smart-home/aldi-lamp-with-motion-detector). Aldi has launched a £9.99 motion-detector lamp as a Specialbuy, available for indoor or outdoor use. The article presents the product as an affordable option for home lighting and security.
- 6 September 2026, thesun.ie: [Aldi’s KitchenAid dupe makes a triumphant return to shelves - and it’s £344 cheaper than posh version](https://www.thesun.ie/fabulous/17575067/aldi-kitchenaid-dupe-returns-344-cheaper/). Aldi will return its £34.99 Classic Stand Mixer to Specialbuys shelves from 13 September. The product is positioned as a lower-priced alternative to a £379 KitchenAid mixer, although it has fewer features.

Notable negative coverage:

- 19 September 2026, mirror.co.uk: ['I worked at Aldi and there's reason cashiers scan shopping at rapid speed'](https://www.mirror.co.uk/lifestyle/i-worked-aldi-theres-reason-37666286). Former Aldi employees claim checkout staff are monitored against scanning-speed and transaction-performance targets, with retraining or dismissal possible for missed targets. Shoppers debate whether the targets sufficiently account for customers needing more time.
- 16 September 2026, thesun.co.uk: [Popular children's book sold in Aldi is urgently recalled over dangerous hazard](https://www.thesun.co.uk/news/40395680/aldi-tk-maxx-book-recalled-parents-warned/). Aldi has recalled the Groovy Baby "I Spy a Fly" children's book because detachable fly wings could create a choking hazard. Customers are advised to stop using the product and return it for a refund.
- 16 September 2026, independent.co.uk: [Children's book recalled from Aldi and Tk Maxx due to risk of choking babies](https://www.independent.co.uk/news/uk/home-news/product-recall-aldi-childrens-book-groovy-baby-b3051406.html). A Groovy Baby children's book sold through Aldi and TK Maxx has been recalled because detachable parts could create a choking risk. The recall follows an Office for Product Safety and Standards assessment that it fails toy-safety requirements.

- [Aldi deep dive](https://www.omniscan.ai/benchmarks/uk-grocers-2026-09?entity=aldi&view=deep-dive)
- [Aldi PDF report](https://www.omniscan.ai/benchmarks/uk-grocers-2026-09/reports/aldi.pdf)

### Asda

**Recall, store technology and range coverage define Asda’s September**

Asda ranked 5th of 11 by average monthly share of coverage (9.8%) in the UK Grocers benchmark for September 2026, with 541 mentions and a net tone of +41.

Independent news coverage led with Asda’s recall of three women’s handbags over excessive DEHP levels and a potential reproductive-health risk. Other material developments included a £7.5 million installation of 1.2 million electronic shelf-edge labels across 517 Express stores and reported quarterly sales growth of 0.1%. Asda ranked fifth with 541 mentions, representing 9.8% of tracked-company mentions. Product and range coverage was the largest subject area with 190 mentions, followed by pricing and promotions with 106 and the store estate with 96. Stories included the Big Toy Rollback, offering discounts of up to 50%, alongside George fashion and homeware launches and seasonal food products. Asda’s Income Tracker also reported weaker spending-power growth and a year-on-year fall for lower-income households.

Key messages:

- Asda accounted for 9.8% of tracked-company mentions and ranked #5 among 11 in September 2026.
- Coverage concentrated on Product & range and Pricing & promotions.
- 541 captured company mentions were recorded in September 2026.
- Handbag recall over chemical risk — independent.co.uk

Leading themes:

- Product & range: 35.1% of Asda's coverage (theme index 0.86, net tone +34)
- Pricing & promotions: 19.6% of Asda's coverage (theme index 1.54, net tone +46)
- Store estate: 17.7% of Asda's coverage (theme index 1.15, net tone +69)

Notable positive coverage:

- 2 September 2026, prima.co.uk: [Argyle is moving beyond our wardrobes – and Asda's £12 cushion is an easy way to try it](https://www.prima.co.uk/home-ideas/home-accessories-buys/a73578099/asda-george-home-argyle-cushion/). Asda's George Home range has launched argyle-print cushions and throws for autumn, including a £12 brushed cushion. The article recommends the products as an affordable home décor update.
- 3 September 2026, goodhousekeeping.com: [The classic shirt dress gets a clever tie waist update - and George at ASDA's pinstripe version is only £22](https://www.goodhousekeeping.com/uk/fashion/style-advice/a73603402/george-asda-shirt-dress/). The article highlights George at Asda's £22 pinstripe tie-waist shirt dress as a fashionable and affordable autumn item. It characterises supermarket clothing ranges as increasingly stylish and competitive.
- 4 September 2026, thenational.scot: [Asda announces change to all Express stores in the UK](https://www.thenational.scot/news/national/uk-today/26522623.asda-announces-change-express-stores-uk/). Asda has installed 1.2 million electronic shelf-edge labels across its 517 UK Express stores, following a £7.5 million investment. The retailer says the labels will reduce manual work and improve customer service, availability and product information.

Notable negative coverage:

- 2 September 2026, express.co.uk: [Asda recalls handbags over 'serious' chemical risk to reproductive system](https://www.express.co.uk/news/uk/2244904/asda-recalls-handbags-chemical-risk). Asda recalled three ladies' handbags after excessive levels of DEHP phthalates were found. The products were deemed to pose a serious chemical risk and did not meet REACH requirements.
- 3 September 2026, bracknellnews.co.uk: [Asda recall due to 'serious chemical risk' as shoppers told 'stop using'](https://www.bracknellnews.co.uk/news/26518182.asda-recall-due-chemical-risk-shoppers-told-stop-using/?ref=rss&utm_source=good-morning-thames-valley&utm_medium=email&utm_campaign=scheme-proposed-to-improve-safety-on-king-s-road). Asda has recalled three handbag products after they were found to contain excessive phthalates, posing a serious chemical risk. Customers are advised to stop using the bags and return them for a full refund.
- 21 September 2026, irishnews.com: [Household spending power hits six-month low – supermarket](https://www.irishnews.com/news/uk/household-spending-power-hits-six-month-low-supermarket-H55J2DDU35N6HMLNVOM6XQ4TWU/). Asda's income tracker found UK household spending power rose at its weakest rate since March as essential costs increased faster than income. Lower-income households faced a £75 average weekly shortfall between earnings and essential spending.

- [Asda deep dive](https://www.omniscan.ai/benchmarks/uk-grocers-2026-09?entity=asda&view=deep-dive)
- [Asda PDF report](https://www.omniscan.ai/benchmarks/uk-grocers-2026-09/reports/asda.pdf)

### Lidl

**Product launches and store plans shape Lidl’s September profile**

Lidl ranked 6th of 11 by average monthly share of coverage (8.6%) in the UK Grocers benchmark for September 2026, with 479 mentions and a net tone of +57.

Product and range was Lidl’s largest subject area in September, accounting for 187 mentions and including the launch of a British meat and pea-protein range priced from £1.99. Store-estate reporting accounted for 105 mentions and included BBC coverage of approved plans in Holt, where Aldi’s proposal was rejected, alongside proposed supermarkets in Cranbrook and Seaham. Lidl ranked sixth with 479 mentions, representing a share of 8.6% of tracked-company mentions. Sustainability coverage included a cut in Lidl Plus EV-charging prices, a further £10m commitment to the rapid-charger network and the Better Futures programme’s target to support five million people by 2030. Pricing and promotions accounted for 49 mentions, while Lidl Plus recorded 65. Stories included seven student meal recipes costing a combined £7 and an offer giving 1,000 Lidl Plus users a free weekly Live Well product until the end of the year.

Key messages:

- Lidl accounted for 8.6% of tracked-company mentions and ranked #6 among 11 in September 2026.
- Coverage concentrated on Product & range and Store estate.
- 479 captured company mentions were recorded in September 2026.
- Hybrid high-protein meat range launch — Food Manufacture

Leading themes:

- Product & range: 39.0% of Lidl's coverage (theme index 0.97, net tone +47)
- Store estate: 21.9% of Lidl's coverage (theme index 1.45, net tone +64)
- ESG & sustainability: 11.3% of Lidl's coverage (theme index 2.34, net tone +89)

Notable positive coverage:

- 3 September 2026, grocerytrader.co.uk: [Building through the decades: Lidl and HTC Architects celebrate 30 years of partnership](https://grocerytrader.co.uk/building-through-the-decades-lidl-and-htc-architects-celebrate-30-years-of-partnership/). Lidl GB is marking 30 years of partnership with HTC Architects, which has designed more than 300 of its UK sites. Lidl plans to open more than 50 stores in the next year backed by £600 million investment.
- 3 September 2026, dailyrecord.co.uk: [Lidl's 'atmospheric' £5 homeware buy similar to £33 Next version out soon](https://www.dailyrecord.co.uk/lifestyle/lidls-atmospheric-5-homeware-buy-37623629). Lidl will launch a £4.99 Livarno light-up decorative pumpkin and wider Autumn Living homeware range in its middle aisle from 10 September. The article positions the product as a cheaper alternative to a similar £33 Next item.
- 4 September 2026, bbc.com: [Lidl set to beat Aldi in race for town supermarket](https://www.bbc.com/news/articles/c7903125d37o). Planning officers recommended approval for Lidl's proposed Holt store, while recommending refusal of Aldi's nearby proposal over road-safety concerns. Both discount grocers have received substantial local support, alongside concerns about effects on independent businesses.

Notable negative coverage:

- 29 September 2026, mirror.co.uk: [Lidl shopper buys lettuce at supermarket but is floored by what they find inside](https://www.mirror.co.uk/lifestyle/lidl-shopper-buys-lettuce-supermarket-37708850.amp). A Lidl shopper said a red gem lettuce purchased from the retailer contained large numbers of aphids and also alleged that medication sachets were missing from another purchase. Other commenters said produce should be washed before use.
- 27 September 2026, express.co.uk: ['I compared Nutella to Lidl's Chocolate Spread - there was 1 clear winner'](https://www.express.co.uk/life-style/food/2251782/i-compared-nutella-lidls-spread-clear-winner). A taste comparison finds Nutella superior to Lidl's Simply Chocolate Hazelnut Spread on flavour and texture, despite Lidl's product being much cheaper. Lidl's spread was judged sweeter, thinner and less hazelnut-forward.
- 25 September 2026, express.co.uk: [Lidl banned from selling major dupe in supermarkets](https://www.express.co.uk/finance/city/2251654/lidl-banned-selling-major-dupe). A Dutch court found that Lidl sandals infringed Birkenstock copyright and barred their sale in the Netherlands. Lidl faces a daily penalty if it does not comply with the injunction.

- [Lidl deep dive](https://www.omniscan.ai/benchmarks/uk-grocers-2026-09?entity=lidl&view=deep-dive)
- [Lidl PDF report](https://www.omniscan.ai/benchmarks/uk-grocers-2026-09/reports/lidl.pdf)

### Waitrose

**Recalls and wellbeing expansion frame Waitrose’s September profile**

Waitrose ranked 7th of 11 by average monthly share of coverage (8.3%) in the UK Grocers benchmark for September 2026, with 462 mentions and a net tone of +13.

Waitrose recalled Essential oat drink over a potential microbiological risk and Essential Pitted Black Olives after Listeria was detected, with the Daily Mail and The Independent among the outlets reporting the warnings. It placed seventh with 462 mentions, representing 8.3% of tracked-company mentions in September. Product and range dominated the subject mix with 228 mentions, ahead of pricing and promotions at 61, store estate at 37 and industry and market coverage at 31. Other product reporting included the launch of wellbeing bays in 52 shops, stocking more than 40 supplements and wellness products, and commentary on the retailer’s vegan range, fresh sushi and quality ingredients. Store-related developments included plans for 6,000 seasonal Waitrose roles and the reopening of the refurbished Clapham Junction branch under a £1bn estate programme. Waitrose also extended its Tony’s Open Chain cocoa partnership and became a launch partner for Amol Rajan’s new digital media platform. Financial reporting provided context: Sky News covered widened half-year losses at John Lewis Partnership alongside a 4% rise in Waitrose revenue.

Key messages:

- Waitrose accounted for 8.3% of tracked-company mentions and ranked #7 among 11 in September 2026.
- Coverage concentrated on Product & range and Pricing & promotions.
- 462 captured company mentions were recorded in September 2026.
- Essential oat drink recall over potential contamination risk — Daily Mail

Leading themes:

- Product & range: 49.4% of Waitrose's coverage (theme index 1.25, net tone −9)
- Pricing & promotions: 13.2% of Waitrose's coverage (theme index 0.99, net tone +8)
- Store estate: 8.0% of Waitrose's coverage (theme index 0.49, net tone +51)

Notable positive coverage:

- 1 September 2026, thisismoney.co.uk: [Waitrose cashes in on Gen Z health trends with collagen and creatine](https://www.thisismoney.co.uk/money/markets/article-16095087/Waitrose-cashes-Gen-Z-health-trends-collagen-creatine.html). Waitrose has launched wellbeing bays in 52 stores, stocking more than 40 supplements and wellness products aimed at health-conscious Gen Z customers. It cited substantial growth in online searches for collagen, creatine and electrolytes.
- 1 September 2026, campaignlive.co.uk: [Does the success of Dish from Waitrose prove branded entertainment works?](https://www.campaignlive.co.uk/article/does-success-dish-waitrose-prove-branded-entertainment-works/1968663). Waitrose's branded podcast, Dish, has surpassed one billion downloads, views and listens and received multiple British Podcast Awards nominations. The article examines the programme as an example of successful branded entertainment and audience-building.
- 3 September 2026, grocerytrader.co.uk: [Waitrose launches supermarket-first premium wellbeing bays as shoppers embrace the ‘September reset’](https://grocerytrader.co.uk/waitrose-launches-supermarket-first-premium-wellbeing-bays-as-shoppers-embrace-the-september-reset/). Waitrose is launching dedicated premium Wellbeing Bays in 52 shops, online and via on-demand grocery, carrying more than 40 products. The range adds nine brands across supplements, hydration, protein and gut health, supported by rising customer searches for wellness products.

Notable negative coverage:

- 23 September 2026, southwalesargus.co.uk: [Waitrose apologises as drinks recalled due to microbiological contamination](https://www.southwalesargus.co.uk/news/national/uk-today/26573518.waitrose-drinks-recall-due-microbiological-contamination/). Waitrose recalled its Essential Unsweetened Oat Drink after poor temperature control created a risk of microbiological contamination and spoilage. The retailer apologised and advised affected customers to return products for a full refund.
- 12 September 2026, worcesternews.co.uk: ['Do not eat' and 'stop using' warnings to shoppers at Asda, Tesco, Waitrose and more](https://www.worcesternews.co.uk/news/26544493.tesco-waitrose-asda-boots-issue-recall-warnings/). Waitrose has recalled Essential Pitted Black Olives over possible Listeria contamination, while Tesco and Asda are among retailers affected by separate product recalls. Asda has also recalled three handbags because of excessive phthalate levels.
- 11 September 2026, malverngazette.co.uk: [Waitrose 'sorry' as 'do not eat' warning issued due to disease-causing bacteria](https://www.malverngazette.co.uk/news/26541668.waitrose-recall-warning-disease-causing-bacteria-found/). Waitrose has recalled 120g Essential Pitted Black Olives with specified September use-by dates because they may contain Listeria monocytogenes. Customers are advised not to eat the product and can return it for a refund.

- [Waitrose deep dive](https://www.omniscan.ai/benchmarks/uk-grocers-2026-09?entity=waitrose&view=deep-dive)
- [Waitrose PDF report](https://www.omniscan.ai/benchmarks/uk-grocers-2026-09/reports/waitrose.pdf)

### Morrisons

**Sales, value and restructuring define Morrisons’ September coverage**

Morrisons ranked 8th of 11 by average monthly share of coverage (8.0%) in the UK Grocers benchmark for September 2026, with 443 mentions and a net tone of +32.

Morrisons reported third-quarter like-for-like sales growth of 3.2%, alongside cumulative cost savings of £995m and continuing efforts to reduce debt. It ranked eighth with 443 mentions, representing 8% of tracked-company mentions. Product and range led the subject mix with 135 mentions, followed by pricing and promotions with 90, store estate with 50 and financial and analyst coverage with 39. The value agenda included a cut in the More Card meal-deal price to £3.65 and an expansion of the offer to selected bakery and fresh-counter products; the loyalty programme appeared in 54 mentions. Restructuring was reflected in reports that Morrisons had begun selling dozens of financially unviable in-store pharmacies as part of its cost-reduction programme. Other developments included appointing Mohsen Ghasempour to the newly created chief AI officer role and partnering with Instaleap to improve online grocery fulfilment.

Key messages:

- Morrisons accounted for 8% of tracked-company mentions and ranked #8 among 11 in September 2026.
- Coverage concentrated on Product & range and Pricing & promotions.
- 443 captured company mentions were recorded in September 2026.
- Reuters: Morrisons reported 3.2% third-quarter like-for-like sales growth in a highly competitive UK market.

Leading themes:

- Product & range: 30.5% of Morrisons's coverage (theme index 0.74, net tone +32)
- Pricing & promotions: 20.3% of Morrisons's coverage (theme index 1.59, net tone +36)
- Store estate: 11.3% of Morrisons's coverage (theme index 0.7, net tone −2)

Notable positive coverage:

- 1 September 2026, supermarketnews.co.nz: [Morrisons Guarantees Unbeatable Prices On Essentials](https://supermarketnews.co.nz/global/morrisons-guarantees-unbeatable-prices-on-essentials/). Morrisons has launched its Unbeatable Prices commitment across more than 500 weekly essentials, pledging prices equal to or below Aldi, Lidl, Tesco, Sainsbury's and Asda. The guarantee applies in Morrisons supermarkets, online and click and collect, subject to exclusions.
- 1 September 2026, retail-week.com: [Morrisons strikes analytics and insights deal as it seeks to build market share](https://www.retail-week.com/grocery/morrisons-strikes-analytics-and-insights-deal-as-it-seeks-to-build-market-share/7052001.article). Morrisons has formed a strategic collaboration with consumer-intelligence specialist NIQ to support smarter decisions and market-share growth.
- 1 September 2026, grocerytrader.co.uk: [NIQ and Morrisons collaborate through advanced market and omnichannel insights](https://grocerytrader.co.uk/niq-and-morrisons-collaborate-through-advanced-market-and-omnichannel-insights/). Morrisons and NIQ have announced a strategic analytics collaboration covering supermarkets, online grocery, convenience and other channels. NIQ will provide market intelligence, automated reporting and AI-enabled tools intended to support Morrisons' growth decisions.

Notable negative coverage:

- 29 September 2026, thesun.co.uk: [Major UK supermarket chain sells off pharmacies in bid to save cash](https://www.thesun.co.uk/money/40525723/supermarket-sells-pharmacies-save-cash-is-yours-affected/). Morrisons is selling additional in-store pharmacies after a review found some were no longer financially viable. The sales form part of cost-cutting and restructuring efforts aimed at reducing its £7.5bn debt.
- 3 September 2026, thesun.co.uk: [Major UK supermarket chain puts 80 more jobs at risk after shedding nearly 5,000 roles last year alone](https://www.thesun.co.uk/money/40255245/supermarket-chain-jobs-at-risk/). Morrisons has placed more than 80 head-office roles at risk following nearly 5,000 job cuts over the past year. The retailer cited challenging market conditions while pursuing a modernisation plan and recovering competitiveness.
- 3 September 2026, express.co.uk: [Morrisons issues major update to staff as it cuts another 80 jobs](https://www.express.co.uk/finance/city/2245012/morrisons-update-80-job-cuts). Morrisons is cutting a further 80 jobs as it streamlines head-office functions. The move forms part of efforts to deliver £1bn in savings amid challenging market conditions.

- [Morrisons deep dive](https://www.omniscan.ai/benchmarks/uk-grocers-2026-09?entity=morrisons&view=deep-dive)
- [Morrisons PDF report](https://www.omniscan.ai/benchmarks/uk-grocers-2026-09/reports/morrisons.pdf)

### Co-op

**Losses, savings and Southern Co-op scrutiny define September coverage**

Co-op ranked 9th of 11 by average monthly share of coverage (6.2%) in the UK Grocers benchmark for September 2026, with 346 mentions and a net tone of +28.

Primary reporting focused on Co-op’s £45 million underlying first-half operating loss, its £200 million cost-saving plan and associated job reductions. Co-op recorded 346 mentions and a 6.2% share of tracked-company mentions, placing it ninth among the grocers. Store estate was the largest subject area with 77 mentions, followed by product and range with 59, financial and analyst coverage with 58, and policy and regulation with 36. Financial reporting also noted 2.6% food-sales growth, investment in promotions and stores, cyberattack recovery costs and the rollout of electronic shelf-edge labels across 2,300 stores. Regulatory coverage followed the CMA’s competition concerns over the proposed Southern Co-op acquisition and its subsequent proposal to accept Co-op’s remedies for local competition issues. Other independent editorial developments included the Irresistible Christmas range, an expansion of coffee-pod recycling to more than 200 stores and the Co-op Catalyst supplier analytics platform, while Member Prices appeared in six mentions.

Key messages:

- Co-op accounted for 6.2% of tracked-company mentions and ranked #9 among 11 in September 2026.
- Coverage concentrated on Store estate and Product & range.
- 346 captured company mentions were recorded in September 2026.
- Reuters: Co-op Group reported a bigger first-half loss as investment, cyberattack recovery costs and competition weighed on profitability.

Leading themes:

- Store estate: 22.3% of Co-op's coverage (theme index 1.46, net tone +27)
- Product & range: 17.1% of Co-op's coverage (theme index 0.41, net tone +49)
- Financial & analyst: 16.8% of Co-op's coverage (theme index 2.75, net tone −31)

Notable positive coverage:

- 1 September 2026, conveniencestore.co.uk: [Co-op’s festival pop-ups reveal a healthier type of shopper](https://www.conveniencestore.co.uk/news/co-ops-festival-pop-ups-reveal-a-healthier-type-of-shopper/723060.article). Co-op said fresh-food purchases at its summer festival pop-up stores rose 26% year on year, with grapes and stone-fruit sales up 38%. The retailer reported increased demand for healthier food, water, juices and vitamin drinks.
- 1 September 2026, retailtimes.co.uk: [Healthier baskets headline at Co-op's Festival Stores](https://retailtimes.co.uk/healthier-baskets-headline-at-co-ops-festival-stores/). Co-op says sales of fresh food, fruit, juices and functional drinks have risen at its festival pop-up stores. It increased orders of several healthier products in response to demand.
- 3 September 2026, conveniencestore.co.uk: [Co-op builds on its Women in Leadership success with next intake](https://www.conveniencestore.co.uk/news/co-op-builds-on-its-women-in-leadership-success-with-next-intake/723190.article). Co-op has launched a second intake of its Women in Leadership programme after 12 colleagues completed the inaugural course. The scheme supports female talent across its logistics and supply-chain teams.

Notable negative coverage:

- 25 September 2026, southwalesargus.co.uk: [Co-op set to cut jobs as part of £200 million cost-cutting plan](https://www.southwalesargus.co.uk/news/26580133.co-op-cut-jobs-part-200-million-cost-cutting-plan/). Co-op plans job cuts within a £200m cost-saving programme after first-half pre-tax losses rose to £92m. Food-store sales increased 2.6%, but the retailer cited higher costs, weak consumer confidence and the effects of its 2025 cyber attack.
- 23 September 2026, expressandstar.com: [Co-operative reveals jobs being cut under turnaround as losses widen](https://www.expressandstar.com/uk-news/co-operative-reveals-jobs-being-cut-under-turnaround-as-losses-widen-9155496). Co-op reported underlying first-half pre-tax losses of £92 million and confirmed job cuts within a £200 million cost-saving programme. Food sales rose 2.6%, while the retailer continues its proposed acquisition of Southern Co-op amid CMA scrutiny.
- 18 September 2026, independent.co.uk: [How is the Co-op recovering after a tumultuous start to 2026?](https://www.independent.co.uk/news/business/starbucks-cma-holly-williams-press-association-b3052611.html). Co-op is due to report interim results as it pursues £200m of cost savings following losses, a cyber attack and senior leadership departures. It is also progressing its proposed acquisition of Southern Co-op, which is under CMA scrutiny.

- [Co-op deep dive](https://www.omniscan.ai/benchmarks/uk-grocers-2026-09?entity=coop&view=deep-dive)
- [Co-op PDF report](https://www.omniscan.ai/benchmarks/uk-grocers-2026-09/reports/coop.pdf)

### Ocado

**Range expansion defines Ocado’s September coverage**

Ocado ranked 10th of 11 by average monthly share of coverage (3.9%) in the UK Grocers benchmark for September 2026, with 218 mentions and a net tone of +27.

Ocado’s September coverage featured the expansion of its Future of Food Edit by more than 200 products, taking the range beyond 440 products across 33 categories, as reported by The Grocer and other retail titles. Ocado recorded 218 mentions and a 3.9% share of tracked-company mentions, placing it tenth among the grocer cohort. Product and range was the largest subject area with 107 mentions, followed by financial and analyst coverage with 47, industry and market with 22, and pricing and promotions with 20. Range stories included the Taste of Thailand shop, which added 15 products, the full Nectar & Nature lower-alcohol wine collection and The Good Grain’s national grocery debut. Retail Times also reported Ocado data showing stronger interest in packed lunches and affordable, convenient lunch options among UK office workers. Operational coverage included the planned sale of an AutoStore robotic grid ahead of the Erith general-merchandise centre’s spring 2027 closure.

Key messages:

- Ocado accounted for 3.9% of tracked-company mentions and ranked #10 among 11 in September 2026.
- Coverage concentrated on Product & range and Financial & analyst.
- 218 captured company mentions were recorded in September 2026.
- Future of Food Edit expanded to more than 440 products — The Grocer.

Leading themes:

- Product & range: 49.1% of Ocado's coverage (theme index 1.23, net tone +14)
- Financial & analyst: 21.6% of Ocado's coverage (theme index 3.5, net tone +21)
- Industry & market: 10.1% of Ocado's coverage (theme index 1.9, net tone +82)

Notable positive coverage:

- 9 September 2026, thegrocer.co.uk: [The Good Grain overnight oats make grocery debut on Ocado](https://www.thegrocer.co.uk/news/the-good-grain-overnight-oats-make-grocery-debut-on-ocado/723391.article). The Good Grain has secured its first national grocery listing with Ocado for three ready-to-eat overnight oats flavours. The regenerative-oat products are vegan, gluten-free and HFSS-compliant.
- 9 September 2026, retailtimes.co.uk: [Ocado Retail furthers work to support a more sustainable food system with the expansion of its 'Future of Food Edit' aisle](https://retailtimes.co.uk/ocado-retail-furthers-work-to-support-a-more-sustainable-food-system-with-the-expansion-of-its-future-of-food-edit-aisle/). Ocado Retail has expanded its Future of Food Edit to more than 440 products across 33 categories, adding over 200 products. The curated online aisle highlights healthier and more sustainable brands using verified sourcing, nutrition and waste criteria.
- 9 September 2026, retail-week.com: [Ocado Retail announces expansion of sustainably focused ...](https://www.retail-week.com/grocery/ocado-retail-announces-expansion-of-sustainably-focused-future-of-food-edit-range/7052079.article). Ocado Retail has expanded its sustainably focused Future of Food Edit with 200 products across 17 new categories. The retailer says the range supports a more sustainable food system.

Notable negative coverage:

- 29 September 2026, reuters.com: [OCDO.F - | Stock Price & Latest News](https://www.reuters.com/jp/markets/companies/OCDO.F/key-metrics). The page reports Ocado Group's OTC share price at EUR 2.82, down 0.63% in the latest delayed trading data.
- 25 September 2026, birminghammail.co.uk: [Popular hand wash sold in Sainsbury’s, Waitrose, Ocado urgently recalled](https://www.birminghammail.co.uk/whats-on/shopping/popular-hand-wash-sold-sainsburys-34629343). Baylis & Harding has recalled two batches of its Oud, Cedar & Amber 1L Hand Wash Refill after testing identified a microbiological risk. The product was sold through Sainsbury's, Waitrose and Ocado, which are asking customers to stop using and return it for a refund.

- [Ocado deep dive](https://www.omniscan.ai/benchmarks/uk-grocers-2026-09?entity=ocado&view=deep-dive)
- [Ocado PDF report](https://www.omniscan.ai/benchmarks/uk-grocers-2026-09/reports/ocado.pdf)

### Iceland

**Falklands expansion leads Iceland’s September coverage**

Iceland ranked 11th of 11 by average monthly share of coverage (2.7%) in the UK Grocers benchmark for September 2026, with 152 mentions and a net tone of +60.

Iceland’s planned December opening in Stanley, with Kelper Stores, led its September coverage and marked its first presence in the Falkland Islands. The grocer also adopted Retail Insight’s WasteInsight system to set markdowns on short-dated food, with the stated aims of reducing waste and protecting margin. Product coverage included the exclusive nationwide launch of an eight-product range based on The Traitors, while an iNews food editor assessed Iceland’s frozen range, value offers and fresh-food limitations. Executive chairman Richard Walker also called for no further taxes or regulation on retailers, citing higher employment and packaging costs and highlighting more than 750 lines priced at £1 or less. Product and range accounted for 55 mentions and the store estate for 54, well ahead of pricing and promotions at 17 and industry and market coverage at nine; the Bonus Card appeared in five mentions. Overall, Iceland recorded 152 mentions, representing 2.7% of tracked-company mentions and placing it 11th among the grocers measured.

Key messages:

- Iceland accounted for 2.7% of tracked-company mentions and ranked #11 among 11 in September 2026.
- Coverage concentrated on Product & range and Store estate.
- 152 captured company mentions were recorded in September 2026.
- Falkland Islands store announcement — The Guardian

Leading themes:

- Product & range: 36.2% of Iceland's coverage (theme index 0.9, net tone +36)
- Store estate: 35.5% of Iceland's coverage (theme index 2.35, net tone +69)
- Pricing & promotions: 11.2% of Iceland's coverage (theme index 0.83, net tone +88)

Notable positive coverage:

- 3 September 2026, thegrocer.co.uk: [Toby Carvery makes retail debut with exclusive range into Iceland](https://www.thegrocer.co.uk/news/toby-carvery-makes-retail-debut-with-exclusive-range-into-iceland/723159.article). Iceland Foods will launch an exclusive 15-product frozen Toby Carvery range in Iceland and Food Warehouse stores nationwide. The range includes ready meals and sides, with products priced at £4.75 each or two for £8.50.
- 3 September 2026, thegrocer.co.uk: [Toby Carvery makes retail debut with exclusive range in Iceland](https://www.thegrocer.co.uk/news/toby-carvery-makes-retail-debut-with-exclusive-range-in-iceland/723159.article). Iceland Foods is exclusively launching a 15-product Toby Carvery frozen ready-meal and sides range nationwide. The range will be sold individually and through a multibuy promotion, with further products due in October.
- 4 September 2026, cityam.com: [Iceland boss Richard Walker vows to open shop in Falkland Islands](https://www.cityam.com/iceland-boss-richard-walker-vows-to-set-up-shop-on-falkland-islands/). Iceland executive chairman Richard Walker said the frozen-food retailer is committed to opening a store in the Falkland Islands as part of its international expansion programme. Iceland would be the first British grocer to establish a shop in the territory.

Notable negative coverage:

- 18 September 2026, thewestmorlandgazette.co.uk: [Iceland store in Kendal to close this weekend](https://www.thewestmorlandgazette.co.uk/news/26558142.iceland-store-kendal-close-good-weekend/). Iceland Foods will permanently close its Highgate store in Kendal on 19 September 2026. The retailer says it is seeking alternative roles within its network for affected colleagues.
- 23 September 2026, chardandilminsternews.co.uk: [Somerset supermarket set to become family gaming arcade](https://www.chardandilminsternews.co.uk/news/26575343.yeovil-iceland-plans-become-gaming-arcade-approved/). Somerset Council has approved plans to convert a former Iceland store in Yeovil into a family gaming arcade. The unit has been vacant since Iceland closed the store after its lease expired.
- 2 September 2026, nottinghampost.com: [Tesco and Iceland issue urgent food recall warnings over E. coli risk](https://www.nottinghampost.com/news/uk-world-news/tesco-iceland-issue-urgent-food-11138100). Tesco and Iceland have recalled specified food products over possible Shiga toxin-producing E. coli contamination. Customers are advised not to consume affected items and to seek refunds or follow supplier instructions.

- [Iceland deep dive](https://www.omniscan.ai/benchmarks/uk-grocers-2026-09?entity=iceland&view=deep-dive)
- [Iceland PDF report](https://www.omniscan.ai/benchmarks/uk-grocers-2026-09/reports/iceland.pdf)

## Methodology

- **Share of coverage**: an organisation's mentions divided by all mentions of the organisations tracked in the same sector that month, in UK earned media. It is the central measure of media visibility in Omniscan benchmarks. "Average monthly share" is the mean of the monthly shares across the reporting period.
- **Mention**: one article that covers an organisation, classified as positive, neutral or negative in tone. Articles are deduplicated, and an organisation's own websites and passing sponsorship name-checks are excluded, so only earned media counts.
- **Net tone**: positive mentions minus negative mentions, as a percentage of all mentions (range −100 to +100).
- **Themes**: every article is assigned to one of the sector's editorial themes. A theme index above 1 means the organisation is covered on that theme more than its peers are; below 1 means less.
- **Calculation**: every figure is computed directly from the classified articles; narrative summaries are checked against those figures.
- **Sources**: UK national and international, trade and specialist, regional and local, and aggregator and syndication earned media.

## Other UK Grocers editions

- [UK grocers media reputation tracker – 2026 year to date](https://www.omniscan.ai/benchmarks/uk-grocers-2026-ytd.md)
- [UK grocers media reputation tracker – H1 2026](https://www.omniscan.ai/benchmarks/uk-grocers-2026-h1.md)
- [UK grocers media reputation tracker – July 2026](https://www.omniscan.ai/benchmarks/uk-grocers-2026-07.md)
- [UK grocers media reputation tracker – August 2026](https://www.omniscan.ai/benchmarks/uk-grocers-2026-08.md)
- [All Omniscan media benchmarks](https://www.omniscan.ai/benchmarks.md)

## How to cite

Omniscan, "UK grocers media reputation tracker", September 2026 (1 September 2026–30 September 2026), published 4 October 2026. https://www.omniscan.ai/benchmarks/uk-grocers-2026-09