---
title: UK housebuilders media reputation tracker – September 2026
canonical_url: https://www.omniscan.ai/benchmarks/uk-housebuilders-2026-09
type: dataset
publisher: Omniscan
sector: UK Housebuilders
period: September 2026
coverage_start: '2026-09-01'
coverage_end: '2026-09-30'
date_published: '2026-10-04'
last_updated: '2026-10-04'
organisations: 9
articles_analysed: 2044
mentions: 1212
data_download: https://www.omniscan.ai/benchmarks/uk-housebuilders-2026-09/data.json
summary: Barratt Redrow had the highest average monthly share of coverage (23.8%)
  among 9 housebuilders in UK earned media from 1 September 2026 to 30 September 2026,
  ahead of Vistry (19.0%) and Persimmon (13.4%).
---

# UK housebuilders media reputation tracker: September 2026 (1 September 2026–30 September 2026)

> Barratt Redrow had the highest average monthly share of coverage (23.8%) among 9 housebuilders in UK earned media from 1 September 2026 to 30 September 2026, ahead of Vistry (19.0%) and Persimmon (13.4%). Persimmon had the most favourable net tone (+55). Omniscan analysed 2,044 articles containing 1,212 mentions of the housebuilders tracked.

Interactive version: https://www.omniscan.ai/benchmarks/uk-housebuilders-2026-09

## UK Housebuilders ranking by share of coverage, September 2026

| Rank | Organisation | Average monthly share of coverage | Mentions | Positive | Neutral | Negative | Net tone |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | Barratt Redrow | 23.8% | 288 | 47% | 43% | 10% | +37 |
| 2 | Vistry | 19.0% | 230 | 40% | 20% | 40% | +1 |
| 3 | Persimmon | 13.4% | 162 | 68% | 18% | 14% | +55 |
| 4 | Taylor Wimpey | 12.2% | 148 | 44% | 27% | 29% | +15 |
| 5 | Bellway | 10.2% | 124 | 57% | 23% | 20% | +36 |
| 6 | Berkeley Group | 9.1% | 110 | 23% | 40% | 37% | −15 |
| 7 | Crest Nicholson | 6.2% | 75 | 11% | 13% | 76% | −65 |
| 8 | MJ Gleeson | 4.8% | 58 | 43% | 45% | 12% | +31 |
| 9 | Cala Group | 1.4% | 17 | 71% | 6% | 23% | +47 |

## Housebuilders in detail

### Barratt Redrow

**Guidance reset and safety liabilities define Barratt Redrow’s September**

Barratt Redrow ranked 1st of 9 by average monthly share of coverage (23.8%) in the UK Housebuilders benchmark for September 2026, with 288 mentions and a net tone of +37.

Barratt Redrow’s FY26 results combined higher completions and revenue with reduced FY27 completions guidance, reflecting planning bottlenecks, affordability constraints and fewer expected sales-outlet openings. The company ranked first with 288 mentions and a 23.8% share of tracked-company mentions. Financial results and trading dominated the subject mix with 100 mentions, followed by policy and regulation with 69, sales, completions and pricing with 34, and ESG and sustainability with 31. Building-safety reporting added material detail: Barratt Redrow recognised £96.8m of further provision charges, reported nearly £1.1bn in legacy-property provisions and recovered £38.4m from third parties. Other company developments included an exclusive no-deposit mortgage for eligible buyers, Dean Banks succeeding David Thomas as group chief executive, and a charity golf day that raised more than £14,000 for Cornerstone. Context: coverage of the proposed Your First Home equity-loan scheme also featured Barratt Redrow alongside Persimmon as investors considered its potential implications for new-build demand.

Key messages:

- Barratt Redrow accounted for 23.8% of tracked-company mentions and ranked #1 among 9 in September 2026.
- Coverage concentrated on Financial Results & Trading and Policy & Regulation.
- 288 captured company mentions were recorded in September 2026.
- Reuters reported reduced FY27 completions guidance alongside stronger reservations, forward sales and forecast-beating FY26 adjusted pre-tax profit.

Leading themes:

- Financial Results & Trading: 34.7% of Barratt Redrow's coverage (theme index 1.03, net tone +11)
- Policy & Regulation: 24.0% of Barratt Redrow's coverage (theme index 0.75, net tone +83)
- Sales, Completions & Pricing: 11.8% of Barratt Redrow's coverage (theme index 1.68, net tone +32)

Notable positive coverage:

- 2 September 2026, theglobeandmail.com: [Barratt Redrow (BTRW) Receives a Buy from Goldman Sachs](https://www.theglobeandmail.com/investing/markets/stocks/BTDPY/pressreleases/4405518/barratt-redrow-btrw-receives-a-buy-from-goldman-sachs/). Goldman Sachs maintained a Buy rating on Barratt Redrow with a 350p price target, while the market consensus is Moderate Buy. The article reports quarterly revenue of £2.63bn and net profit of £102.6m, both above the prior year's comparable figures.
- 3 September 2026, theintermediary.co.uk: [Own New and Gable Mortgages launch no deposit mortgage exclusively for Barratt Redrow](https://theintermediary.co.uk/2026/09/own-new-and-gable-mortgages-launch-no-deposit-mortgage-exclusively-for-barratt-redrow/). Own New and Gable Mortgages have launched a no-deposit, five-year fixed mortgage for eligible buyers of selected Barratt Redrow homes in England and Wales. Barratt Redrow will provide a 5% builder incentive under the product.
- 3 September 2026, mortgagesolutions.co.uk: [Own New and Gable Mortgages launch no-deposit mortgages on Barratt Redrow homes](https://www.mortgagesolutions.co.uk/mortgage-news/2026/09/03/own-new-and-gable-mortgages-launch-no-deposit-mortgages-on-barratt-redrow-homes/). Barratt Redrow has partnered with Own New and Gable Mortgages to offer a five-year fixed-rate, no-deposit mortgage on selected new-build homes in England and Wales. The product includes a 5% builder incentive and is intended to help buyers who can afford repayments but cannot raise a conventional deposit.

Notable negative coverage:

- 30 September 2026, thesun.co.uk: ['Total gridlock' warning as key commuter belt closing for 7 WEEKS from today](https://www.thesun.co.uk/motors/40539512/commuter-belt-shuts-seven-weeks-drivers-warned-gridlock/). A seven-week closure of Eastwick Road is being undertaken for infrastructure works linked to Barratt Redrow's Harlow & Gilston Garden Town development. Local representatives have criticised the expected disruption and developers' handling of community concerns.
- 21 September 2026, inews.co.uk: [First-time-buyer ISA in new plan to fix 'slow housing market crash'](https://inews.co.uk/news/first-time-buyer-isa-new-plan-fix-slow-housing-market-crash-4774883). The government is reportedly considering new first-time-buyer support as high mortgage rates and weak demand suppress new-build activity. Barratt Redrow has reduced its annual home-completion forecast, while the sector cites planning, tax, safety-levy and material-cost pressures.
- 16 September 2026, bbc.co.uk: [Plan for 180 homes in Great Glen rejected over highways fears](https://www.bbc.co.uk/news/articles/c65y72z5qw7ro). Harborough District Council rejected David Wilson Homes' proposal for 180 homes in Great Glen, citing traffic and highways concerns. The decision may be referred to MHCLG under new rules covering refusals of schemes above 150 homes.

- [Barratt Redrow deep dive](https://www.omniscan.ai/benchmarks/uk-housebuilders-2026-09?entity=barrattredrow&view=deep-dive)
- [Barratt Redrow PDF report](https://www.omniscan.ai/benchmarks/uk-housebuilders-2026-09/reports/barrattredrow.pdf)

### Vistry

**Vistry’s strategic reset dominates September coverage**

Vistry ranked 2nd of 9 by average monthly share of coverage (19.0%) in the UK Housebuilders benchmark for September 2026, with 230 mentions and a net tone of +1.

Vistry’s September coverage centred on its first-half loss, reduced profit expectations and plans to simplify the business around annual delivery of about 12,000 homes. It ranked second among the tracked companies, with 230 mentions and a 19% share of tracked-company mentions. Financial results and trading accounted for 95 mentions, ahead of policy and regulation at 50, leadership, strategy and M&A at 27, and sales, completions and pricing at 26. Reuters reported that contract renegotiations associated with the turnaround had deferred completions, while The Times detailed plans to retire the Bovis and Countryside brands and increase the focus on open-market sales. Construction News separately reported that Vistry’s building-safety provision had reached £352.8 million, with remediation completed on 15 buildings during the first half. The wider agenda included £350 million of Homes England funding, agreements covering 127 social-rent homes in Enfield and 314 affordable homes in the South West, and land secured with Latimer for 228 mixed-tenure homes at Ashmere.

Key messages:

- Vistry accounted for 19% of tracked-company mentions and ranked #2 among 9 in September 2026.
- Coverage concentrated on Financial Results & Trading and Policy & Regulation.
- 230 captured company mentions were recorded in September 2026.
- Vistry’s first-half loss and plan to become a smaller business — Building

Leading themes:

- Financial Results & Trading: 41.3% of Vistry's coverage (theme index 1.28, net tone −65)
- Policy & Regulation: 21.7% of Vistry's coverage (theme index 0.68, net tone +76)
- Leadership, Strategy & M&A: 11.7% of Vistry's coverage (theme index 6.4, net tone −15)

Notable positive coverage:

- 1 September 2026, showhouse.co.uk: [A week in the life of... Charlotte Olver, Vistry](https://www.showhouse.co.uk/a-week-in-the-life-of-charlotte-olver-vistry/career/). Vistry's group head of social value describes the company's approach to measurable community impact, skills, placemaking and partnerships. Vistry reports generating more than £815m of local social-economic value in 2025 and operating Skills Academies across developments.
- 2 September 2026, theglobeandmail.com: [Goldman Sachs Reaffirms Their Buy Rating on Vistry Group (VTY)](https://www.theglobeandmail.com/investing/markets/stocks/BVHMF/pressreleases/4405522/goldman-sachs-reaffirms-their-buy-rating-on-vistry-group-vty/). Goldman Sachs maintained a Buy rating on Vistry Group with a 355p price target. The article also reports Vistry's latest quarterly revenue of £1.98bn and net profit of £106.7m, compared with revenue of £2.06bn and a prior-year net loss of £41.4m.
- 3 September 2026, showhouse.co.uk: [Vistry partners with Abri to deliver 314 affordable homes across three South West developments](https://www.showhouse.co.uk/vistry-partners-with-abri-to-deliver-314-affordable-homes-across-three-south-west-developments/news/). Vistry and housing provider Abri agreed deals to deliver 314 affordable homes across developments in Bristol, Weston-super-Mare and Templecombe. The schemes include Homes England grant support and mixed-tenure delivery across three South West sites.

Notable negative coverage:

- 24 September 2026, reuters.com: [UK's Vistry lowers profit view amid strategic overhaul](https://www.reuters.com/business/uks-vistry-lowers-profit-view-amid-strategic-overhaul-2026-09-24/). Vistry lowered its annual profit expectations after contract renegotiations linked to its turnaround plans deferred deal completions.
- 28 September 2026, sharecast.com: [Berenberg trims target price on Vistry following H1 update](https://www.sharecast.com/amp/news/broker-recommendations/berenberg-trims-target-price-on-vistry-following-h1-update--23686850.html). Berenberg cut Vistry's target price to 252p and reduced 2026-28 adjusted pre-tax-profit forecasts by an average of 26%, while retaining a hold rating. Vistry reported lower revenue and volumes, an £83m pre-tax loss and higher net debt, but does not expect to raise equity.
- 24 September 2026, sharecast.com: [Vistry tumbles into the red, unveils major overhaul](https://www.sharecast.com/amp/news/news-and-announcements/vistry-tumbles-into-the-red-unveils-major-overhaul--23661356.html). Vistry reported heavy interim losses, lower completions and revenue, and increased net debt, while cutting its full-year profit outlook. Its restructuring will reduce regions, land holdings and annual completion ambitions, with further job cuts expected.

- [Vistry deep dive](https://www.omniscan.ai/benchmarks/uk-housebuilders-2026-09?entity=vistry&view=deep-dive)
- [Vistry PDF report](https://www.omniscan.ai/benchmarks/uk-housebuilders-2026-09/reports/vistry.pdf)

### Persimmon

**Planning pipeline and first-time-buyer exposure define Persimmon’s September profile**

Persimmon ranked 3rd of 9 by average monthly share of coverage (13.4%) in the UK Housebuilders benchmark for September 2026, with 162 mentions and a net tone of +55.

Independent reporting highlighted Persimmon’s approval for up to 200 homes in Keynsham and detailed applications for 123 homes in Mansfield and 90 in Aveley. Persimmon ranked third with 162 mentions, representing 13.4% of tracked-company mentions. Policy and regulation was the largest subject area with 69 mentions, followed by planning and land with 36, financial results and trading with 29, and sales, completions and pricing with 14. Panmure Liberum identified Persimmon as a potential major beneficiary of the proposed Your First Home scheme because of its exposure to lower-priced first-time-buyer homes. UBS named Persimmon and Barratt Redrow as its preferred UK housebuilders, citing valuation, recovery potential and cash generation. Other material developments included plans for 450 homes on the Wirral, the transfer of the final 10 affordable homes at Westminster Walk in Bridgwater, and Persimmon’s response to road-safety concerns at its Wellington Gate development.

Key messages:

- Persimmon accounted for 13.4% of tracked-company mentions and ranked #3 among 9 in September 2026.
- Coverage concentrated on Policy & Regulation and Planning & Land.
- 162 captured company mentions were recorded in September 2026.
- Approval for up to 200 homes in Keynsham — Show House.

Leading themes:

- Policy & Regulation: 42.6% of Persimmon's coverage (theme index 1.52, net tone +87)
- Planning & Land: 22.2% of Persimmon's coverage (theme index 1.68, net tone +22)
- Financial Results & Trading: 17.9% of Persimmon's coverage (theme index 0.49, net tone +21)

Notable positive coverage:

- 2 September 2026, showhouse.co.uk: [Persimmon gets approval for 200 new homes in Somerset](https://www.showhouse.co.uk/persimmon-gets-approval-for-200-new-homes-in-somerset/news/). Persimmon Homes Severn Valley has secured outline approval for up to 200 homes in Keynsham, Somerset. The scheme proposes 45% affordable housing, zero-carbon-ready homes and community, green-infrastructure and financial contributions.
- 2 September 2026, insidermedia.com: [Go-ahead expected for 200-home Persimmon scheme in Keynsham - site made up of three agricultural fields](https://www.insidermedia.com/news/south-west/go-ahead-expected-for-200-home-persimmon-scheme-in-keynsham-site-made-up-of-three-agricultural-fields). Persimmon Homes Severn Valley is seeking outline consent for up to 200 homes on three agricultural fields west of Charlton Road in Keynsham. The scheme includes up to 90 affordable homes, equivalent to 45% of the development.
- 4 September 2026, insidermedia.com: [Persimmon secures approval for 200-home Keynsham scheme](https://www.insidermedia.com/news/south-west/persimmon-secures-approval-for-200-home-keynsham-scheme). Persimmon Homes Severn Valley secured outline approval for up to 200 homes west of Charlton Road in Keynsham. Forty-five per cent of the homes are intended for a local housing association, subject to a future reserved-matters application.

Notable negative coverage:

- 27 September 2026, theguardian.com: [Houses can be built on floodplains despite failing safety test, says high court](https://www.theguardian.com/politics/2026/sep/27/high-court-floodplains-development-safety-test-north-somerset-yatton). A high court ruling upheld permission for Persimmon Homes to build 190 homes on a north Somerset floodplain despite failure of the sequential flood-risk test. The decision has prompted calls to amend planning policy, while local residents and the council criticised the development's flood-risk implications.
- 20 September 2026, expressandstar.com: [Plans for 88 new homes in Staffordshire next to M6 rejected](https://www.expressandstar.com/news/plans-for-88-new-homes-in-staffordshire-next-to-m6-rejected-9091537). South Staffordshire District Council refused Persimmon Homes' application for 88 homes near the M6 at Penkridge, despite an officer recommendation for approval. Councillors cited noise, air-quality, traffic and health concerns.
- 18 September 2026, chroniclelive.co.uk: [Council agrees to debate over Newcastle housing controversy amid land sale row](https://www.chroniclelive.co.uk/news/north-east-news/council-agrees-public-debate-over-34634306). Newcastle City Council will hold an extraordinary meeting over controversy surrounding a proposed 239-home Persimmon development at Newbiggin Hall. Residents oppose the proposed sale of green land for an access road and question the planning process.

- [Persimmon deep dive](https://www.omniscan.ai/benchmarks/uk-housebuilders-2026-09?entity=persimmon&view=deep-dive)
- [Persimmon PDF report](https://www.omniscan.ai/benchmarks/uk-housebuilders-2026-09/reports/persimmon.pdf)

### Taylor Wimpey

**Planning scrutiny and trading resilience shape Taylor Wimpey’s September profile**

Taylor Wimpey ranked 4th of 9 by average monthly share of coverage (12.2%) in the UK Housebuilders benchmark for September 2026, with 148 mentions and a net tone of +15.

Taylor Wimpey explored a potential 300-home development at Amble, while its 160-home Hazel Grove application was expected to receive a recommendation for approval despite local opposition. It ranked fourth among the tracked companies, with 148 mentions and a 12.2% share of tracked-company mentions. Policy and regulation was the largest subject area with 60 mentions, followed by planning and land with 39 and financial results and trading with 34. Planning coverage also included the appeal over its proposed 600-home Yarm development, a reduction in its Staffordshire scheme from 140 to 120 homes, and scrutiny of the proposed garden village near Taunton. Trading stories reported that Taylor Wimpey reaffirmed its full-year completions and operating-profit guidance despite a slower private sales rate, supported by its order book and pricing and land-buying discipline. Financial reporting also examined lower first-half adjusted operating profit, a reduced dividend and weaker margins, alongside a share-price rise following the proposed first-time-buyer equity-loan scheme.

Key messages:

- Taylor Wimpey accounted for 12.2% of tracked-company mentions and ranked #4 among 9 in September 2026.
- Coverage concentrated on Policy & Regulation and Planning & Land.
- 148 captured company mentions were recorded in September 2026.
- Potential 300-home Amble development — Place North East

Leading themes:

- Policy & Regulation: 40.5% of Taylor Wimpey's coverage (theme index 1.42, net tone +85)
- Planning & Land: 26.4% of Taylor Wimpey's coverage (theme index 2.06, net tone −26)
- Financial Results & Trading: 23.0% of Taylor Wimpey's coverage (theme index 0.64, net tone −41)

Notable positive coverage:

- 28 September 2026, projectscot.com: [Housebuilder donates defibrillator to Ratho Station community](https://projectscot.com/2026/09/housebuilder-donates-defibrillator-to-ratho-station-community/). Taylor Wimpey East Scotland donated a defibrillator from its completed Lauder Grove development for installation at Scotmid's Ratho Station store. The donation is part of the company's partnership with the British Heart Foundation to provide community-accessible defibrillators after developments are completed.
- 29 September 2026, bracknellnews.co.uk: [Ascot site managers named among the best in housebuilding](https://www.bracknellnews.co.uk/news/26586584.ascot-taylor-wimpey-managers-win-nhbc-excellence-awards/). Two Taylor Wimpey site managers at the Heatherwood Royal development in Ascot received NHBC Pride in the Job Seal of Excellence awards. One was also named the Central region's best multi-storey site manager.
- 25 September 2026, bromsgroveadvertiser.co.uk: [350 homes proposed on edge of countryside](https://www.bromsgroveadvertiser.co.uk/news/26581844.350-new-homes-proposed-hagley-countryside/). Taylor Wimpey has begun consultation on plans for up to 350 homes south of Western Road in Hagley. The proposals include 50% affordable housing, green space and low-carbon features ahead of a planned outline application.

Notable negative coverage:

- 30 September 2026, bbc.co.uk: [Two accidents in 24 hours 'highlight road dangers' in Yarm](https://www.bbc.co.uk/news/articles/cm2dw9e389nno). The article examines local road-safety concerns around Taylor Wimpey's refused proposal for up to 600 homes near Yarm. Taylor Wimpey said its plans include traffic-calming measures and pedestrian and cycling crossings.
- 18 September 2026, bbc.co.uk: [Yarm homes public inquiry hears scheme is 'unsustainable'](https://www.bbc.co.uk/news/articles/cvlyl09y73yzo). A planning inquiry is considering Taylor Wimpey's appeal against Stockton Council's rejection of its proposed 600-home Yarm development. Opponents cited traffic and electricity-capacity concerns, while the developer argued that the scheme's benefits outweighed its harms.
- 18 September 2026, morningstaronline.co.uk: [Market illusions won’t solve the core issues of Britain’s housing crisis](https://morningstaronline.co.uk/article/housing-crisis-market-illusions-wont-solve-core-issues-britain). An opinion article argues that Taylor Wimpey's 2025 results demonstrate the limits of a market-led approach to delivering cheaper homes. It highlights 11,229 completions, a £335,000 average selling price, lower profits affected by cladding provisions and CMA-related payments, and shareholder dividends.

- [Taylor Wimpey deep dive](https://www.omniscan.ai/benchmarks/uk-housebuilders-2026-09?entity=taylorwimpey&view=deep-dive)
- [Taylor Wimpey PDF report](https://www.omniscan.ai/benchmarks/uk-housebuilders-2026-09/reports/taylorwimpey.pdf)

### Bellway

**Buybacks and housing plans shaped Bellway’s September coverage**

Bellway ranked 5th of 9 by average monthly share of coverage (10.2%) in the UK Housebuilders benchmark for September 2026, with 124 mentions and a net tone of +36.

Bellway completed a £75m share-buyback tranche and approved a further £50m programme. It ranked fifth with 124 mentions, representing 10.2% of tracked-company mentions in September. Policy and regulation was the largest subject area with 43 mentions, followed by financial results and trading with 33 and planning and land with 25. Planning coverage included approval for 175 homes in Wem, a land purchase for 82 homes in North Horsham and proposals for 65 homes in Barnard Castle. Sales, completions and pricing accounted for 11 mentions, including incentives worth up to £20,750 at participating Yorkshire developments. Further articles covered Natural England’s visit to Bellway’s native showhome garden and industry awards recognising its site managers’ construction-quality standards.

Key messages:

- Bellway accounted for 10.2% of tracked-company mentions and ranked #5 among 9 in September 2026.
- Coverage concentrated on Policy & Regulation and Financial Results & Trading.
- 124 captured company mentions were recorded in September 2026.
- Bellway completed a £75m buyback tranche and confirmed a further £50m programme — lse.co.uk.

Leading themes:

- Policy & Regulation: 34.7% of Bellway's coverage (theme index 1.18, net tone +91)
- Financial Results & Trading: 26.6% of Bellway's coverage (theme index 0.76, net tone −21)
- Planning & Land: 20.2% of Bellway's coverage (theme index 1.46, net tone +4)

Notable positive coverage:

- 1 September 2026, expressandstar.com: [Bellway site managers across the West Midlands recognised for commitment to quality](https://www.expressandstar.com/business/bellway-site-managers-across-the-west-midlands-recognised-for-commitment-to-quality-8954280). Seven Bellway West Midlands site managers won NHBC 2026 Pride in the Job Quality Awards. Bellway said the awards support its strategic focus on build quality and shared best practice.
- 4 September 2026, insidermedia.com: [Bellway submits plans for up to 170 homes in Brayton](https://www.insidermedia.com/news/yorkshire/bellway-submits-plans-for-up-to-170-homes-in-brayton). Bellway Strategic Land has submitted outline plans for up to 170 homes in Brayton, North Yorkshire, with 10% affordable housing. The proposals include public open space, ecological measures and biodiversity enhancement commitments.
- 9 September 2026, showhouse.co.uk: [Natural England visits Bellway's flagship native garden to explore biodiversity initiatives](https://www.showhouse.co.uk/natural-england-visits-bellways-flagship-native-garden-to-explore-biodiversity-initiatives/sustainability-news/). Natural England visited Bellway's native showhome garden at its Ashlands development to review biodiversity measures. Bellway says it is pursuing biodiversity targets above government standards and intends to promote nature-friendly gardening to customers.

Notable negative coverage:

- 16 September 2026, kentonline.co.uk: ['Nobody wants this': Plans for more than 150 homes on farmland unveiled](https://www.kentonline.co.uk/dartford/news/nobody-wants-this-plans-for-more-than-150-homes-on-farmla-345132/). Bellway has unveiled early plans for 152 family homes on farmland in Crockenhill, Kent, saying the scheme would help meet Sevenoaks housing need. Local councillors and residents objected over green-belt impact, roads and pressure on public services.
- 10 September 2026, northamptonchron.co.uk: [Councillor says ‘leave our green space alone’ at meeting opposing controversial Hunsbury development](https://www.northamptonchron.co.uk/news/politics/councillor-says-leave-our-green-space-alone-at-meeting-opposing-controversial-hunsbury-development-9008917). Bellway Homes is seeking permission for a 92-home scheme in West Hunsbury. Residents and local representatives oppose the proposal over concerns including green space, flooding, traffic, wildlife and safety.
- 9 September 2026, barnsleychronicle.com: [Green belt campaigners blast developer’s ‘lack of answers’](https://www.barnsleychronicle.com/article/36652/green-belt-campaigners-blast-developers-lack-of-answers). Green-belt campaigners in Kingstone have criticised Bellway Strategic Land over what they describe as insufficient answers at a consultation on potential housing development off Keresforth Hill Road. Bellway says the early-stage proposals would provide market and affordable homes, open space, connections and biodiversity improvements, and that it will respond to residents’ questions.

- [Bellway deep dive](https://www.omniscan.ai/benchmarks/uk-housebuilders-2026-09?entity=bellway&view=deep-dive)
- [Bellway PDF report](https://www.omniscan.ai/benchmarks/uk-housebuilders-2026-09/reports/bellway.pdf)

### Berkeley Group

**Profit guidance and Beckton approval frame Berkeley’s September coverage**

Berkeley Group ranked 6th of 9 by average monthly share of coverage (9.1%) in the UK Housebuilders benchmark for September 2026, with 110 mentions and a net tone of −15.

Berkeley Group reaffirmed its four-year £1.4bn pre-tax profit target despite cautious buyers and a subdued housing market, as reported by Property Week and Reuters. It ranked sixth among the tracked companies, with 110 mentions representing 9.1% of tracked-company mentions. Policy and regulation and financial results and trading dominated the subject mix, accounting for 37 and 36 mentions respectively, while planning and land accounted for 14 and sites, incidents and safety for eight. Berkeley also proposed stamp-duty reform, paused most land acquisitions and continued progressing planning consents. Planning coverage included City Hall approval for its St William brand’s Beckton Riverside regeneration scheme, planned to deliver about 2,900 homes. Other material developments included Lendlease’s £95.8m remediation claim over former Crosby developments and a £1m fine for Berkeley subsidiary St James following a fatal window fall at the Corniche development.

Key messages:

- Berkeley Group accounted for 9.1% of tracked-company mentions and ranked #6 among 9 in September 2026.
- Coverage concentrated on Policy & Regulation and Financial Results & Trading.
- 110 captured company mentions were recorded in September 2026.
- Profit guidance reaffirmed amid market volatility — Property Week

Leading themes:

- Policy & Regulation: 33.6% of Berkeley Group's coverage (theme index 1.13, net tone +24)
- Financial Results & Trading: 32.7% of Berkeley Group's coverage (theme index 0.96, net tone −33)
- Planning & Land: 12.7% of Berkeley Group's coverage (theme index 0.87, net tone +7)

Notable positive coverage:

- 9 September 2026, constructionmanagement.co.uk: [One to Watch: Oscar Anderson, Berkeley Group](https://constructionmanagement.co.uk/one-to-watch-oscar-anderson-berkeley-group/). Berkeley Group construction apprentice Oscar Anderson discusses his role, training and career ambitions at the Milton Keynes East development. He highlights site safety, quality assurance and the value of apprenticeship experience.
- 9 September 2026, propertyweek.com: [City Hall gives green light for Berkeley's 2,977-home Beckton Riverside scheme](https://www.propertyweek.com/news/city-hall-approves-berkeleys-2977-home-newham-development). City Hall has approved Berkeley Group brand St William's 2,977-home Beckton Riverside masterplan on the former Beckton Gasworks site. The scheme includes remediation, flood-defence work, a primary school and an NHS health centre, with 8.1% affordable housing.
- 9 September 2026, architectsjournal.co.uk: [JTP's 2,977-home Beckton Gasworks scheme gets City Hall go-ahead](https://www.architectsjournal.co.uk/news/jpts-2977-home-beckton-gasworks-scheme-gets-city-hall-go-ahead). City Hall has approved Phase 1 of St William's Beckton Riverside scheme, comprising 2,977 homes on the former Beckton Gasworks site. St William, part of Berkeley Group, also owns land earmarked for a further 3,000 homes in Phase 2.

Notable negative coverage:

- 25 September 2026, building.co.uk: [Pair fined £1.3m after window fell from London penthouse killing ...](https://www.building.co.uk/news/pair-fined-13m-after-window-fell-from-london-penthouse-killing-passer-by-below/5144287.article). Berkeley Group subsidiary St James was fined £1m for health and safety failures after a window fell from its Corniche development in London and killed Mick Ferris. The HSE said concerns identified following an earlier window fall were not effectively followed up.
- 11 September 2026, reuters.com: [UK homebuilder Berkeley Group renews calls for tax reform as market stays cautious](https://www.reuters.com/world/uk/british-homebuilder-berkeley-warns-subdued-market-ahead-uk-budget-2026-09-11/). Berkeley Group said buyer sentiment remained subdued ahead of the Budget and called for stamp-duty and regulatory reform. It maintained its four-year £1.4 billion pre-tax profit plan despite demand and construction-cost pressures.
- 11 September 2026, thetimes.com: [Housing market deteriorates as buyers wait for October budget](https://www.thetimes.com/business/companies-markets/article/housing-market-slumps-buyers-hold-off-budget-x6zbw5szm). Berkeley said housing-market conditions had weakened as buyer confidence was affected by geopolitical and UK political uncertainty, with some transactions potentially delayed until after the October budget. It maintained its £1.4bn aggregate pre-tax-profit target for 2027-30 but said earnings would be more evenly spread and again called for stamp-duty reform.

- [Berkeley Group deep dive](https://www.omniscan.ai/benchmarks/uk-housebuilders-2026-09?entity=berkeleygroup&view=deep-dive)
- [Berkeley Group PDF report](https://www.omniscan.ai/benchmarks/uk-housebuilders-2026-09/reports/berkeleygroup.pdf)

### Crest Nicholson

**Annual loss warning defines Crest Nicholson’s September coverage**

Crest Nicholson ranked 7th of 9 by average monthly share of coverage (6.2%) in the UK Housebuilders benchmark for September 2026, with 75 mentions and a net tone of −65.

Crest Nicholson’s September coverage centred on its warning of an annual operating loss of around £10 million after weaker open-market sales, affordability pressures, competitive pricing and rising costs. The housebuilder reduced completion guidance to 1,350–1,400 homes, while improved debt expectations reflected land disposals and other cash measures. Later in the month, lenders extended its interest-cover covenant waiver to 30 November as negotiations over its facilities continued. Coverage also connected Crest Nicholson’s £14.9 million adjudication award against Ardmore Construction with creditors’ approval of rescue arrangements for seven Ardmore property companies. Crest Nicholson ranked seventh with 75 mentions, representing 6.2% of tracked-company mentions. Financial results and trading accounted for 57 mentions, ahead of policy and regulation with 13, while building safety and quality and planning and land formed smaller parts of the subject mix.

Key messages:

- Crest Nicholson accounted for 6.2% of tracked-company mentions and ranked #7 among 9 in September 2026.
- Coverage concentrated on Financial Results & Trading and Policy & Regulation.
- 75 captured company mentions were recorded in September 2026.
- Annual loss warning and weaker housing demand — Reuters

Leading themes:

- Financial Results & Trading: 76.0% of Crest Nicholson's coverage (theme index 2.43, net tone −89)
- Policy & Regulation: 17.3% of Crest Nicholson's coverage (theme index 0.56, net tone +38)
- Building Safety & Quality: 2.7% of Crest Nicholson's coverage (theme index 1.01, net tone −50)

Notable negative coverage:

- 3 September 2026, independent.co.uk: [Crest Nicholson cuts earning targets again after ‘difficult’ summer](https://www.independent.co.uk/news/business/crest-nicholson-surrey-press-association-b3043933.html). Crest Nicholson cut completion guidance to 1,350-1,400 homes and now expects an approximately £10m EBIT loss. It cited weaker open-market demand, affordability constraints and competitive pricing, while expecting lower net debt.
- 3 September 2026, proactiveinvestors.ca: [Crest Nicholson cuts full-year outlook; makes headway with debt reduction](https://www.proactiveinvestors.ca/companies/news/1098023/crest-nicholson-cuts-full-year-outlook-makes-headway-with-debt-reduction-1098023.html?region=ca). Crest Nicholson cut profit and completion guidance following weaker summer demand, pricing pressure and site provisions. It expects year-end net debt of £70m-£90m, aided by a remediation recovery and land disposal.
- 3 September 2026, facilitiesmanagement-now.com: [Crest Nicholson cuts housebuilding targets after 'weaker' summer](https://www.facilitiesmanagement-now.com/article/287809/crest-nicholson-cuts-housebuilding-targets-after-weaker-summer). Crest Nicholson cut its full-year completions guidance to 1,350-1,400 homes and now expects an EBIT loss of about £10 million after subdued summer trading and pricing pressure. The group expects lower year-end net debt following cash optimisation, fire-remediation recoveries and land sales.

- [Crest Nicholson deep dive](https://www.omniscan.ai/benchmarks/uk-housebuilders-2026-09?entity=crestnicholson&view=deep-dive)
- [Crest Nicholson PDF report](https://www.omniscan.ai/benchmarks/uk-housebuilders-2026-09/reports/crestnicholson.pdf)

### MJ Gleeson

**Annual loss and housing delivery define MJ Gleeson’s September profile**

MJ Gleeson ranked 8th of 9 by average monthly share of coverage (4.8%) in the UK Housebuilders benchmark for September 2026, with 58 mentions and a net tone of +31.

MJ Gleeson’s FY2026 results led its September coverage: revenue rose 12.1% and home deliveries approached 2,000, but the group recorded a £2.7 million pre-tax loss and reduced its dividend. It ranked eighth among tracked companies, with 58 mentions representing a 4.8% share of tracked-company mentions. Financial results and trading dominated the subject mix with 27 mentions, followed by policy and regulation with 23, planning and land with five, ESG and sustainability with one, and other subjects with two. Results reporting linked weaker profitability to restructuring costs, reduced margins, delayed land transactions and build-cost inflation, alongside a more cautious approach to cash, investment and site acquisitions. Separately, the BBC reported approval for Gleeson Regeneration’s 87-home scheme in Brotton, including nine affordable homes, despite local objections to a proposed pedestrian route. Policy coverage included Panmure Liberum’s assessment that MJ Gleeson could benefit from the proposed Your First Home scheme because of its exposure to lower-priced homes for first-time buyers.

Key messages:

- MJ Gleeson accounted for 4.8% of tracked-company mentions and ranked #8 among 9 in September 2026.
- Coverage concentrated on Financial Results & Trading and Policy & Regulation.
- 58 captured company mentions were recorded in September 2026.
- MJ Gleeson slips to loss amid ‘weak’ sales environment — Property Week

Leading themes:

- Financial Results & Trading: 46.6% of MJ Gleeson's coverage (theme index 1.39, net tone −11)
- Policy & Regulation: 39.7% of MJ Gleeson's coverage (theme index 1.34, net tone +96)
- Planning & Land: 8.6% of MJ Gleeson's coverage (theme index 0.59, net tone 0)

Notable positive coverage:

- 10 September 2026, thenorthernecho.co.uk: [Cricket club secures new kit sponsor in ongoing partnership with housebuilder](https://www.thenorthernecho.co.uk/sport/26535044.langley-park-bearpark-cricket-club-new-sponsor-secured/). Gleeson Homes has become kit sponsor of Langley Park and Bearpark Cricket Club, extending its local community support near its Bearpark development. The company is also delivering homes at The Woodlands and plans a further 48-home phase following planning approval.
- 28 September 2026, proactiveinvestors.com: [Panmure Liberum sees Persimmon and MJ Gleeson benefiting from first-time buyer scheme](https://www.proactiveinvestors.com/companies/news/1099213/panmure-liberum-sees-persimmon-and-mj-gleeson-benefiting-from-first-time-buyer-scheme-1099213.html). Panmure Liberum said Persimmon and MJ Gleeson could be major beneficiaries of the proposed Your First Home scheme because of their exposure to lower-priced first-time-buyer homes. It cautioned that developer contributions could constrain participation, particularly for balance-sheet-stretched companies such as Crest Nicholson.

Notable negative coverage:

- 15 September 2026, telegraph.co.uk: [Hundred-year-old construction giant to stop building homes in UK](https://www.telegraph.co.uk/business/2026/09/15/100-year-old-construction-giant-to-stop-building-homes-uk/). MJ Gleeson reported a £2.7m FY2026 loss, job cuts, site withdrawals and a reduced land pipeline amid subdued demand and higher costs. It sold 1,968 homes, up 10% year on year, while warning that regulation and market conditions were pressuring viability.
- 15 September 2026, housingtoday.co.uk: [Gleeson reports pre-tax loss after incurring £13m in one-off costs](https://www.housingtoday.co.uk/news/gleeson-reports-pre-tax-loss-after-incurring-13m-in-one-off-costs/5144124.article). MJ Gleeson reported a £2.7m pre-tax loss after £13.6m of exceptional restructuring, remediation and site-impairment costs. Revenue and completions rose, but build-cost inflation outpaced selling-price growth and reduced margins.
- 15 September 2026, constructionenquirer.com: [Gleeson falls into red after £14m clean-up hit](https://www.constructionenquirer.com/2026/09/15/gleeson-falls-into-red-after-14m-clean-up-hit/). MJ Gleeson moved to a £2.7m pre-tax loss after infrastructure-remediation, site-impairment and restructuring charges. Higher completions and revenue were offset by margin pressure, weaker land transactions, reduced reservations and a lower dividend.

- [MJ Gleeson deep dive](https://www.omniscan.ai/benchmarks/uk-housebuilders-2026-09?entity=mjgleeson&view=deep-dive)
- [MJ Gleeson PDF report](https://www.omniscan.ai/benchmarks/uk-housebuilders-2026-09/reports/mjgleeson.pdf)

### Cala Group

**Fire-safety costs and Portlethen revival define Cala’s September coverage**

Cala Group ranked 9th of 9 by average monthly share of coverage (1.4%) in the UK Housebuilders benchmark for September 2026, with 17 mentions and a net tone of +47.

Cala Group reported a £16.3m pre-tax loss for 2025, with a £20.5m additional fire-safety remediation provision central to reporting by Housing Today, Building and Inside Housing. It ranked ninth with 17 mentions, representing 1.4% of tracked-company mentions in September. Planning and land led the subject mix with four mentions, followed by building safety and quality, leadership, strategy and M&A, and ESG and sustainability with three each. Cala also secured approval for its £49m plan to revive the unfinished Schoolhill development in Portlethen, including 46 affordable homes in the first two phases. Leadership coverage centred on Neil Riddell’s appointment as managing director of the East of Scotland business, overseeing more than 1,600 private and 290 affordable homes across 12 developments. Other developments included a new pedestrian route at Saltcoats Grange, local-business showcases at developments in Biddenham and Aberdour, and an NHBC Seal of Excellence for a Glasgow site manager.

Key messages:

- Cala Group accounted for 1.4% of tracked-company mentions and ranked #9 among 9 in September 2026.
- Coverage concentrated on Planning & Land and Building Safety & Quality.
- 17 captured company mentions were recorded in September 2026.
- Cala’s £16.3m pre-tax loss and £20.5m fire-safety provision — Housing Today

Leading themes:

- Planning & Land: 23.5% of Cala Group's coverage (theme index 1.64, net tone +100)
- Building Safety & Quality: 17.6% of Cala Group's coverage (theme index 7.27, net tone +33)
- ESG & Sustainability: 17.6% of Cala Group's coverage (theme index 4.79, net tone +33)

Notable positive coverage:

- 29 September 2026, aberdeenlive.news: [Cala Homes takeover of collapsed Portlethen Stewart Milne Group site approved](https://www.aberdeenlive.news/news/aberdeen-news/cala-homes-takeover-collapsed-portlethen-11177176). Cala Homes has received approval to take over and revive an unfinished Portlethen development following Stewart Milne Group's collapse. The £49m proposal includes 87 homes across its first two phases, including 46 affordable homes, despite local objections.
- 4 September 2026, propertyindustryeye.com: [Comings & Goings](https://propertyindustryeye.com/comings-goings-462/). Cala Homes has promoted Neil Riddell to managing director of its East of Scotland business. He will oversee existing developments and the future regional pipeline.
- 3 September 2026, showhouse.co.uk: [Housing industry careers news: This week's Movers & Shakers](https://www.showhouse.co.uk/housing-industry-careers-news-this-weeks-movers-shakers-2026-36/career/). Cala promoted Neil Riddell to managing director of its East of Scotland business after his period as construction director in the West of Scotland operation.

Notable negative coverage:

- 7 September 2026, building.co.uk: [Cala slumps into red after being hit with £20m fire safety bill](https://www.building.co.uk/news/cala-slumps-into-red-after-being-hit-with-20m-fire-safety-bill/5143945.article). Cala Group reported a £16m pre-tax loss after £20.5m of fire-safety remediation costs and £3.5m of restructuring charges. Turnover and completions fell, while first-half 2026 reservation rates were below the prior year.
- 7 September 2026, insidehousing.co.uk: [News - Scottish house builder reports pre-tax loss after £25.7m in exceptional charges](https://www.insidehousing.co.uk/news/scottish-house-builder-reports-pre-tax-loss-after-257m-in-exceptional-charges-98633). Cala Group reported a £16.3m pre-tax loss for 2025, after a £19.8m profit in the prior year, driven partly by £25.7m in exceptional costs. This included a £20.5m provision for newly identified building-remediation work, while completions fell to 2,516.
- 4 September 2026, housingtoday.co.uk: [Cala slips into the red following one-off £20m building safety ...](https://www.housingtoday.co.uk/news/cala-slips-into-the-red-following-one-off-20m-building-safety-remediation-cost/5143944.article). Cala Group reported a £16.3m pre-tax loss for 2025, driven partly by a £20.5m additional provision for fire-safety remediation. Turnover and completions declined, while 2026 reservation rates were below the prior-year level.

- [Cala Group deep dive](https://www.omniscan.ai/benchmarks/uk-housebuilders-2026-09?entity=calagroup&view=deep-dive)
- [Cala Group PDF report](https://www.omniscan.ai/benchmarks/uk-housebuilders-2026-09/reports/calagroup.pdf)

## Methodology

- **Share of coverage**: an organisation's mentions divided by all mentions of the organisations tracked in the same sector that month, in UK earned media. It is the central measure of media visibility in Omniscan benchmarks. "Average monthly share" is the mean of the monthly shares across the reporting period.
- **Mention**: one article that covers an organisation, classified as positive, neutral or negative in tone. Articles are deduplicated, and an organisation's own websites and passing sponsorship name-checks are excluded, so only earned media counts.
- **Net tone**: positive mentions minus negative mentions, as a percentage of all mentions (range −100 to +100).
- **Themes**: every article is assigned to one of the sector's editorial themes. A theme index above 1 means the organisation is covered on that theme more than its peers are; below 1 means less.
- **Calculation**: every figure is computed directly from the classified articles; narrative summaries are checked against those figures.
- **Sources**: UK national and international, trade and specialist, regional and local, and aggregator and syndication earned media.

## Other UK Housebuilders editions

- [UK housebuilders media reputation tracker – 2026 year to date](https://www.omniscan.ai/benchmarks/uk-housebuilders-2026-ytd.md)
- [UK housebuilders media reputation tracker – H1 2026](https://www.omniscan.ai/benchmarks/uk-housebuilders-2026-h1.md)
- [UK housebuilders media reputation tracker – July 2026](https://www.omniscan.ai/benchmarks/uk-housebuilders-2026-07.md)
- [UK housebuilders media reputation tracker – August 2026](https://www.omniscan.ai/benchmarks/uk-housebuilders-2026-08.md)
- [All Omniscan media benchmarks](https://www.omniscan.ai/benchmarks.md)

## How to cite

Omniscan, "UK housebuilders media reputation tracker", September 2026 (1 September 2026–30 September 2026), published 4 October 2026. https://www.omniscan.ai/benchmarks/uk-housebuilders-2026-09