--- title: UK IT services & resellers media reputation tracker – July 2026 canonical_url: https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-07 type: dataset publisher: Omniscan sector: UK IT Services & Resellers period: July 2026 coverage_start: '2026-07-01' coverage_end: '2026-07-31' date_published: '2026-09-01' last_updated: '2026-09-01' organisations: 7 articles_analysed: 243 mentions: 75 data_download: https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-07/data.json summary: Computacenter had the highest average monthly share of coverage (56.0%) among 7 providers in UK earned media from 1 July 2026 to 31 July 2026, ahead of Bytes Technology (32.0%) and Softcat (5.3%). --- # UK IT services & resellers media reputation tracker: July 2026 (1 July 2026–31 July 2026) > Computacenter had the highest average monthly share of coverage (56.0%) among 7 providers in UK earned media from 1 July 2026 to 31 July 2026, ahead of Bytes Technology (32.0%) and Softcat (5.3%). OneAdvanced had the most favourable net tone (+100). Omniscan analysed 243 articles containing 75 mentions of the providers tracked. Interactive version: https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-07 ## UK IT Services & Resellers ranking by share of coverage, July 2026 | Rank | Organisation | Average monthly share of coverage | Mentions | Positive | Neutral | Negative | Net tone | | --- | --- | --- | --- | --- | --- | --- | --- | | 1 | Computacenter | 56.0% | 42 | 95% | 3% | 2% | +93 | | 2 | Bytes Technology | 32.0% | 24 | 54% | 42% | 4% | +50 | | 3 | Softcat | 5.3% | 4 | 50% | 50% | 0% | +50 | | 4 | Kainos | 4.0% | 3 | 33% | 67% | 0% | +33 | | 5 | OneAdvanced | 2.7% | 2 | 100% | 0% | 0% | +100 | | | FDM Group | 0.0% | 0 | 0% | 0% | 0% | 0 | | | Civica | 0.0% | 0 | 0% | 0% | 0% | 0 | ## Providers in detail ### Computacenter **Computacenter led as AI demand broadened its media profile** Computacenter ranked 1st of 7 by average monthly share of coverage (56.0%) in the UK IT Services & Resellers benchmark for July 2026, with 42 mentions and a net tone of +93. July produced the largest monthly volume, with 42 mentions and a 56.0% share, alongside the stronger first-half outlook and analyst attention to its AI-infrastructure role. July 2026: volume rose by 28 to 42, share increased 31.9 points to 56.0% and rank improved to first; the company expected first-half adjusted pre-tax profit to roughly double. Computacenter upgraded guidance, with brokers raising forecasts following stronger-than-expected trading and a record order backlog. Analysts cited AI data-centre demand, improving services margins and stronger UK and German performance. Jefferies named Computacenter as a likely positive earnings surprise ahead of its July trading update, citing AI-related infrastructure and cloud-provider demand. The broker rates the shares a buy and highlighted potential efficiency gains. Computacenter led the FTSE 100 higher after Berenberg upgraded the shares to buy. The broker cited potential for stronger growth in North America and the UK, alongside improving German performance. Key messages: - Computacenter upgraded guidance, with brokers raising forecasts following stronger-than-expected trading and a record order backlog. Analysts cited AI data-centre demand, improving services margins and stronger UK and German performance. - Jefferies named Computacenter as a likely positive earnings surprise ahead of its July trading update, citing AI-related infrastructure and cloud-provider demand. The broker rates the shares a buy and highlighted potential efficiency gains. - Computacenter led the FTSE 100 higher after Berenberg upgraded the shares to buy. The broker cited potential for stronger growth in North America and the UK, alongside improving German performance. - Computacenter said first-half adjusted pretax profit was expected to be about double the prior-year figure after a strong second quarter. North American hyperscaler demand and UK AI-related projects supported growth. - Computacenter forecast full-year profit comfortably ahead of expectations after strong hyperscaler demand for AI data-centre services. Its shares rose as the group benefited from AI infrastructure growth and recent US acquisitions. Leading themes: - Financial Results & Markets: 95.2% of Computacenter's coverage (theme index 2.1, net tone +98) - Other: 2.4% of Computacenter's coverage (theme index 0, net tone −100) - AI, Cloud & Digital Services: 2.4% of Computacenter's coverage (theme index 0.16, net tone +100) Notable positive coverage: - 13 July 2026, uk.finance.yahoo.com: [Computacenter's record backlog fuels analyst optimism over AI opportunity](https://uk.finance.yahoo.com/news/computacenters-record-backlog-fuels-analyst-103900708.html). Computacenter upgraded guidance, with brokers raising forecasts following stronger-than-expected trading and a record order backlog. Analysts cited AI data-centre demand, improving services margins and stronger UK and German performance. - 2 July 2026, proactiveinvestors.co.uk: [Computacenter and Plus500 tipped to beat expectations this earnings season](https://www.proactiveinvestors.co.uk/companies/news/1094848/computacenter-and-plus500-tipped-to-beat-expectations-this-earnings-season-1094848.html). Jefferies named Computacenter as a likely positive earnings surprise ahead of its July trading update, citing AI-related infrastructure and cloud-provider demand. The broker rates the shares a buy and highlighted potential efficiency gains. - 20 July 2026, independent.co.uk: [Stocks down as Andy Burnham starts Cabinet reshuffle](https://www.independent.co.uk/news/business/andy-burnham-steve-reed-rachel-reeves-david-lammy-cabinet-b3018347.html). Computacenter led the FTSE 100 higher after Berenberg upgraded the shares to buy. The broker cited potential for stronger growth in North America and the UK, alongside improving German performance. Notable negative coverage: - 31 July 2026, independent.co.uk: ['Psychic' IT worker sacked for telling colleague he saw her in dreams](https://www.independent.co.uk/news/uk/home-news/employment-tribunal-psychic-elrich-daudet-b3025152.html). An employment appeal tribunal upheld the dismissal of a former Computacenter employee who sent amorous messages to a colleague. His claim that prophetic dreams constituted a protected belief was rejected. - [Computacenter deep dive](https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-07?entity=computacenter&view=deep-dive) - [Computacenter PDF report](https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-07/reports/computacenter.pdf) ### Bytes Technology **Bytes visibility shifted from contracts to scrutiny and strategic realignment** Bytes Technology ranked 2nd of 7 by average monthly share of coverage (32.0%) in the UK IT Services & Resellers benchmark for July 2026, with 24 mentions and a net tone of +50. July combined double-digit gross invoiced income and gross-profit growth with Gavin Rochussen’s appointment as chair-designate and Phoenix Software’s completed shift to an exclusively public-sector focus. July 2026: Bytes appointed Gavin Rochussen as chair-designate to succeed Patrick De Smedt — Sharecast. Bytes Technology's Phoenix Software brand has completed its transition to serving UK public-sector customers exclusively, while Bytes Software Services focuses on the private sector. Phoenix says the change dedicates its teams and operating model to 11 public-sector verticals. Phoenix Software hosted Hull students for technology careers and AI-skills activities, including work experience at its Pocklington headquarters. Phoenix said the outreach forms part of a UK-wide social-value programme reaching 8,897 students in the last academic year. Phoenix Software, the Bytes Technology public-sector business, hosted Hull students to introduce technology-career pathways and develop digital skills. The initiative involved local schools, Humberside Police and Purify. Key messages: - Bytes Technology appointed Gavin Rochussen as chair-designate and independent non-executive director. He will succeed Patrick De Smedt following a transition period ending by 30 September. - Bytes Technology's Phoenix Software brand has completed its transition to serving UK public-sector customers exclusively, while Bytes Software Services focuses on the private sector. Phoenix says the change dedicates its teams and operating model to 11 public-sector verticals. - Phoenix Software hosted Hull students for technology careers and AI-skills activities, including work experience at its Pocklington headquarters. Phoenix said the outreach forms part of a UK-wide social-value programme reaching 8,897 students in the last academic year. - Phoenix Software, the Bytes Technology public-sector business, hosted Hull students to introduce technology-career pathways and develop digital skills. The initiative involved local schools, Humberside Police and Purify. - UBS downgraded Bytes Technology to sell, citing Microsoft reseller-incentive reductions and limited near-term benefit from generative AI. The bank cut its operating-profit forecasts for FY2028 and FY2029. Leading themes: - Financial Results & Markets: 45.8% of Bytes Technology's coverage (theme index 0.53, net tone +45) - People, Skills & Leadership: 29.2% of Bytes Technology's coverage (theme index 14.88, net tone +57) - Public Sector & Government IT: 16.7% of Bytes Technology's coverage (theme index 0, net tone +75) Notable positive coverage: - 1 July 2026, sharecast.com: [Bytes Technology names Gavin Rochussen as chair-designate](https://www.sharecast.com/news/news-and-announcements/bytes-technology-names-gavin-rochussen-as-chair-designate--22890064.html). Bytes Technology appointed Gavin Rochussen as chair-designate and independent non-executive director. He will succeed Patrick De Smedt following a transition period ending by 30 September. - 1 July 2026, technologyreseller.uk: [Phoenix Software completes transition to become the UK's public sector IT specialist](https://technologyreseller.uk/phoenix-software-completes-transition-to-become-the-uks-public-sector-it-specialist/). Bytes Technology's Phoenix Software brand has completed its transition to serving UK public-sector customers exclusively, while Bytes Software Services focuses on the private sector. Phoenix says the change dedicates its teams and operating model to 11 public-sector verticals. - 3 July 2026, itbrief.co.uk: [Phoenix Software completes shift to UK public sector](https://itbrief.co.uk/story/phoenix-software-completes-shift-to-uk-public-sector). Bytes Technology's Phoenix Software business has completed its transition to exclusively serving UK public-sector customers, while Bytes Software Services focuses on private-sector clients. Phoenix will organise its teams around 11 public-sector verticals. Notable negative coverage: - 27 July 2026, proactiveinvestors.co.uk: [Bytes Technology downgraded by UBS due to twin threat from Microsoft cuts](https://www.proactiveinvestors.co.uk/companies/news/1096064/bytes-technology-downgraded-by-ubs-due-to-twin-threat-from-microsoft-cuts-1096064.html). UBS downgraded Bytes Technology to sell, citing Microsoft reseller-incentive reductions and limited near-term benefit from generative AI. The bank cut its operating-profit forecasts for FY2028 and FY2029. - [Bytes Technology deep dive](https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-07?entity=bytestechnology&view=deep-dive) - [Bytes Technology PDF report](https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-07/reports/bytestechnology.pdf) ### Softcat **Results and AI demand underpinned Softcat’s third-place media position** Softcat ranked 3rd of 7 by average monthly share of coverage (5.3%) in the UK IT Services & Resellers benchmark for July 2026, with 4 mentions and a net tone of +50. July 2026: apparent errors in FCA short-selling disclosures included a Softcat position that disappeared between reports — Financial Times. The article says Softcat is benefiting from customer demand to upgrade and integrate AI, and is investing in capabilities and systems to address the opportunity. Peel Hunt argues that AI commoditises coding rather than embedded business software and names Softcat and Bytes Technology as potential beneficiaries of more complex AI-driven procurement. The note rates both resellers among five UK-listed software beneficiaries. Independent editorial reporting said demand for AI-enabled infrastructure improved Softcat's trading and led to upgraded guidance. Softcat should brief business and technology media on the documented delivery capabilities and customer requirements underpinning that performance. Linking the financial milestone to execution would reinforce an established strength and help defend Softcat's 2.8-share-point lead over Bytes Technology. Key messages: - The article says Softcat is benefiting from customer demand to upgrade and integrate AI, and is investing in capabilities and systems to address the opportunity. - Questions have been raised over errors in the FCA's new short-selling disclosures after a reported short position in Softcat disappeared from a subsequent update. The FCA said it had reviewed the issues and required no revisions. - Peel Hunt argues that AI commoditises coding rather than embedded business software and names Softcat and Bytes Technology as potential beneficiaries of more complex AI-driven procurement. The note rates both resellers among five UK-listed software beneficiaries. - AI, Cloud & Digital Services accounted for 2 mentions in this edition. Leading themes: - Financial Results & Markets: 50.0% of Softcat's coverage (theme index 0.67, net tone 0) - AI, Cloud & Digital Services: 50.0% of Softcat's coverage (theme index 8.88, net tone +100) Notable positive coverage: - 10 July 2026, ft.com: [Stockpickers: BTG Consulting, Jet2, Currys](https://www.ft.com/content/0c5c27df-8a92-404f-8105-44ad84a7a780). The article says Softcat is benefiting from customer demand to upgrade and integrate AI, and is investing in capabilities and systems to address the opportunity. - [Softcat deep dive](https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-07?entity=softcat&view=deep-dive) - [Softcat PDF report](https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-07/reports/softcat.pdf) ### Kainos **Financial Results & Markets shaped Kainos' media profile during July 2026** Kainos ranked 4th of 7 by average monthly share of coverage (4.0%) in the UK IT Services & Resellers benchmark for July 2026, with 3 mentions and a net tone of +33. In July 2026, Kainos recorded 3 mentions, 4% of cohort coverage and rank #4, with net sentiment of +33. The article discusses Kainos and Sage as London-listed AI-adjacent equities amid selective investor interest during results season. It characterises Kainos's relevance as stemming from its digital-services business and operating priorities. Kainos says it will continue investing in early-career engineering talent despite reduced junior hiring across the tech market. Its academy model will add around 200 early-career staff in the coming year. A person closely associated with Kainos director Richard McCann sold 760,911 Kainos shares at an aggregate price of £7.794432 per share. The resulting reportable holding was 3.38% of Kainos’s issued share capital. Financial Results & Markets accounted for 2 mentions. This small sample is directional: it describes the articles found in July but is not large enough to establish a durable reputation pattern. Key messages: - Kainos recorded 3 mentions in July, so the findings are directional. - The article discusses Kainos and Sage as London-listed AI-adjacent equities amid selective investor interest during results season. It characterises Kainos's relevance as stemming from its digital-services business and operating priorities. - Kainos says it will continue investing in early-career engineering talent despite reduced junior hiring across the tech market. Its academy model will add around 200 early-career staff in the coming year. Leading themes: - Financial Results & Markets: 66.7% of Kainos's coverage (theme index 0.91, net tone 0) - People, Skills & Leadership: 33.3% of Kainos's coverage (theme index 3.43, net tone +100) Notable positive coverage: - 6 July 2026, syncni.com: [In the age of AI, cutting junior engineers risks a decade-long skills gap – why Kainos is investing instead](https://syncni.com/view/15662/in-the-age-of-ai-cutting-junior-engineers-risks-a-decade-long-skills-gap-why-kainos-is-investing-instead). Kainos says it will continue investing in early-career engineering talent despite reduced junior hiring across the tech market. Its academy model will add around 200 early-career staff in the coming year. - [Kainos deep dive](https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-07?entity=kainos&view=deep-dive) - [Kainos PDF report](https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-07/reports/kainos.pdf) ### OneAdvanced **AI, Cloud & Digital Services shaped OneAdvanced's media profile during July 2026** OneAdvanced ranked 5th of 7 by average monthly share of coverage (2.7%) in the UK IT Services & Resellers benchmark for July 2026, with 2 mentions and a net tone of +100. In July 2026, OneAdvanced recorded 2 mentions, 2.7% of cohort coverage and rank #5, with net sentiment of +100. OneAdvanced CTO Andrew Henderson discusses the company's IQ AI-powered platform and argues that AI must be integrated with data, workflows and governance. He outlines potential uses in healthcare, government and education. OneAdvanced partnered with Clarus WMS to integrate agentic-AI warehouse-management capabilities with its IQ logistics and back-office workflows. The partnership extends OneAdvanced's logistics software proposition. AI, Cloud & Digital Services accounted for 2 mentions. This small sample is directional: it describes the articles found in July but is not large enough to establish a durable reputation pattern. Key messages: - OneAdvanced recorded 2 mentions in July, so the findings are directional. - OneAdvanced CTO Andrew Henderson discusses the company's IQ AI-powered platform and argues that AI must be integrated with data, workflows and governance. He outlines potential uses in healthcare, government and education. - OneAdvanced partnered with Clarus WMS to integrate agentic-AI warehouse-management capabilities with its IQ logistics and back-office workflows. The partnership extends OneAdvanced's logistics software proposition. Leading themes: - AI, Cloud & Digital Services: 100.0% of OneAdvanced's coverage (theme index 18.25, net tone +100) Notable positive coverage: - 28 July 2026, techmarketview.com: [TechMarketView](https://www.techmarketview.com/ukhotviews/archive/2026/07/28/oneadvanced-brings-iq-logistics-to-the-warehouse-floor). OneAdvanced partnered with Clarus WMS to integrate agentic-AI warehouse-management capabilities with its IQ logistics and back-office workflows. The partnership extends OneAdvanced's logistics software proposition. - 24 July 2026, aimagazine.com: [OneAdvanced's CTO on Embedded AI and Fragmented Systems](https://aimagazine.com/articles/q-a-oneadvanceds-cto-on-embedded-ai-and-fragmented-systems). OneAdvanced CTO Andrew Henderson discusses the company's IQ AI-powered platform and argues that AI must be integrated with data, workflows and governance. He outlines potential uses in healthcare, government and education. - [OneAdvanced deep dive](https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-07?entity=oneadvanced&view=deep-dive) - [OneAdvanced PDF report](https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-07/reports/oneadvanced.pdf) ### FDM Group **FDM Group had no qualifying coverage in July 2026** FDM Group ranked 0th of 7 by average monthly share of coverage (0.0%) in the UK IT Services & Resellers benchmark for July 2026, with 0 mentions and a net tone of 0. No qualifying earned-media mentions of FDM Group were recorded in July 2026 within the tracked source set. The edition therefore assigns 0% cohort share and no rank. No classified mentions were available for sentiment or theme analysis, so the report makes no claim about the company's reputation. The 0% figure records an evidence gap rather than a reputation score. Key messages: - No qualifying mentions were recorded for FDM Group, so this edition reports no rank, leading theme or sentiment assessment. - The 0% share records an evidence gap in the tracked source set; it is not a reputation score. - [FDM Group deep dive](https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-07?entity=fdmgroup&view=deep-dive) - [FDM Group PDF report](https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-07/reports/fdmgroup.pdf) ### Civica **Civica had no qualifying coverage in July 2026** Civica ranked 0th of 7 by average monthly share of coverage (0.0%) in the UK IT Services & Resellers benchmark for July 2026, with 0 mentions and a net tone of 0. No qualifying earned-media mentions of Civica were recorded in July 2026 within the tracked source set. The edition therefore assigns 0% cohort share and no rank. No classified mentions were available for sentiment or theme analysis, so the report makes no claim about the company's reputation. The 0% figure records an evidence gap rather than a reputation score. Key messages: - No qualifying mentions were recorded for Civica, so this edition reports no rank, leading theme or sentiment assessment. - The 0% share records an evidence gap in the tracked source set; it is not a reputation score. - [Civica deep dive](https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-07?entity=civica&view=deep-dive) - [Civica PDF report](https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-07/reports/civica.pdf) ## Methodology - **Share of coverage**: an organisation's mentions divided by all mentions of the organisations tracked in the same sector that month, in UK earned media. It is the central measure of media visibility in Omniscan benchmarks. "Average monthly share" is the mean of the monthly shares across the reporting period. - **Mention**: one article that covers an organisation, classified as positive, neutral or negative in tone. Articles are deduplicated, and an organisation's own websites and passing sponsorship name-checks are excluded, so only earned media counts. - **Net tone**: positive mentions minus negative mentions, as a percentage of all mentions (range −100 to +100). - **Themes**: every article is assigned to one of the sector's editorial themes. A theme index above 1 means the organisation is covered on that theme more than its peers are; below 1 means less. - **Calculation**: every figure is computed directly from the classified articles; narrative summaries are checked against those figures. - **Sources**: UK national and international, trade and specialist, regional and local, and aggregator and syndication earned media. ## Other UK IT Services & Resellers editions - [UK IT services & resellers media reputation tracker – 2026 year to date](https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-ytd.md) - [UK IT services & resellers media reputation tracker – H1 2026](https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-h1.md) - [UK IT services & resellers media reputation tracker – August 2026](https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-08.md) - [UK IT services & resellers media reputation tracker – September 2026](https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-09.md) - [All Omniscan media benchmarks](https://www.omniscan.ai/benchmarks.md) ## How to cite Omniscan, "UK IT services & resellers media reputation tracker", July 2026 (1 July 2026–31 July 2026), published 1 September 2026. https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-07