--- title: UK IT services & resellers media reputation tracker – September 2026 canonical_url: https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-09 type: dataset publisher: Omniscan sector: UK IT Services & Resellers period: September 2026 coverage_start: '2026-09-01' coverage_end: '2026-09-30' date_published: '2026-10-04' last_updated: '2026-10-04' organisations: 7 articles_analysed: 368 mentions: 210 data_download: https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-09/data.json summary: Computacenter had the highest average monthly share of coverage (39.0%) among 7 providers in UK earned media from 1 September 2026 to 30 September 2026, ahead of Softcat (29.0%) and Bytes Technology (17.6%). --- # UK IT services & resellers media reputation tracker: September 2026 (1 September 2026–30 September 2026) > Computacenter had the highest average monthly share of coverage (39.0%) among 7 providers in UK earned media from 1 September 2026 to 30 September 2026, ahead of Softcat (29.0%) and Bytes Technology (17.6%). Computacenter had the most favourable net tone (+73). Omniscan analysed 368 articles containing 210 mentions of the providers tracked. Interactive version: https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-09 ## UK IT Services & Resellers ranking by share of coverage, September 2026 | Rank | Organisation | Average monthly share of coverage | Mentions | Positive | Neutral | Negative | Net tone | | --- | --- | --- | --- | --- | --- | --- | --- | | 1 | Computacenter | 39.0% | 82 | 75% | 24% | 1% | +73 | | 2 | Softcat | 29.0% | 61 | 64% | 34% | 2% | +62 | | 3 | Bytes Technology | 17.6% | 37 | 65% | 32% | 3% | +62 | | 4 | Kainos | 12.4% | 26 | 65% | 35% | 0% | +65 | | 5 | FDM Group | 1.0% | 2 | 50% | 50% | 0% | +50 | | 5 | OneAdvanced | 1.0% | 2 | 50% | 50% | 0% | +50 | | | Civica | 0.0% | 0 | 0% | 0% | 0% | 0 | ## Providers in detail ### Computacenter **Record first half anchors Computacenter’s September leadership** Computacenter ranked 1st of 7 by average monthly share of coverage (39.0%) in the UK IT Services & Resellers benchmark for September 2026, with 82 mentions and a net tone of +73. Computacenter reported record first-half results, with adjusted pre-tax profit reaching £152.4 million and its 2026 expectation raised to at least £380 million as AI-related infrastructure demand supported strong North American growth. It ranked first with 82 mentions, representing 39.0% of tracked-company mentions in September. Financial results and markets dominated the subject mix with 71 mentions, followed by AI, cloud and digital services with five, M&A and ownership with four, and vendors, licensing and channel with one. Reporting also highlighted a £9.3 billion order backlog, UK technology-sourcing momentum and German cost efficiencies. Separate coverage examined the company’s enterprise IT delivery model and its acquisition of US federal-government reseller Government Acquisitions Inc, including the retention of the acquired business’s leadership. Investor reporting reflected differing market reactions to the results, including share-price falls despite upgraded guidance and subsequent gains linked to expectations that earnings would exceed forecasts. Key messages: - Computacenter accounted for 39% of tracked-company mentions and ranked #1 among 7 in September 2026. - Coverage concentrated on Financial Results & Markets and AI, Cloud & Digital Services. - 82 captured company mentions were recorded in September 2026. - Record first-half results and upgraded annual profit expectations — Reuters Leading themes: - Financial Results & Markets: 86.6% of Computacenter's coverage (theme index 2.13, net tone +75) - AI, Cloud & Digital Services: 6.1% of Computacenter's coverage (theme index 0.52, net tone +80) - M&A, Investment & Ownership: 4.9% of Computacenter's coverage (theme index 0.16, net tone +50) Notable positive coverage: - 4 September 2026, proactiveinvestors.co.uk: [UBS lifts Computacenter target by a third on AI data centre boom](https://www.proactiveinvestors.co.uk/companies/news/1098104/ubs-lifts-computacenter-target-by-a-third-on-ai-data-centre-boom-1098104.html). UBS raised its Computacenter price target by 33% to 7,000p and retained a Buy rating, citing AI infrastructure demand, hyperscaler spending and a German recovery. The broker increased its 2026 and 2027 pre-tax-profit forecasts. - 8 September 2026, reuters.com: [UK's Computacenter sees annual profit ahead of view on strong order book](https://www.reuters.com/world/uk/uks-computacenter-sees-annual-profit-ahead-view-strong-order-book-2026-09-08/). Computacenter expects 2026 adjusted pre-tax profit of at least £380 million, ahead of market consensus. Strong AI-related data-centre infrastructure demand in North America drove order intake and more than doubled regional operating profit. - 8 September 2026, investorschronicle.co.uk: [Computacenter raises guidance after AI spending boost](https://www.investorschronicle.co.uk/content/a7319a1d-b37c-4f56-99b8-5bc3ad96ebd1). Computacenter has benefited from AI data-centre build-out through supplies of chips, server racks and cabling to hyperscalers and AI neoclouds. Technology Sourcing revenue rose 86% to £5.9bn in the first half. Notable negative coverage: - 3 September 2026, ad-hoc-news.de: [Computacenter stock slips after recent FTSE 100 weakness](https://www.ad-hoc-news.de/boerse/news/corporate-news/computacenter-stock-slips-after-recent-ftse-100-weakness/70048262). Computacenter shares fell about 3.5% to 5,315p in a September 2 FTSE 100 market snapshot. The article attributes the softer sentiment chiefly to macroeconomic and enterprise-IT-spending concerns despite its infrastructure-services business and balance sheet. - [Computacenter deep dive](https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-09?entity=computacenter&view=deep-dive) - [Computacenter PDF report](https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-09/reports/computacenter.pdf) ### Softcat **GDT acquisition defines Softcat’s September coverage** Softcat ranked 2nd of 7 by average monthly share of coverage (29.0%) in the UK IT Services & Resellers benchmark for September 2026, with 61 mentions and a net tone of +62. Softcat’s agreed $1.05bn acquisition of US technology provider GDT led the month’s coverage, with Computer Weekly reporting its expansion of US delivery, AI infrastructure, networking and security capabilities. The transaction was supported by a roughly £350m equity raise, while GDT was set to retain its brand, leadership and workforce as a wholly owned subsidiary. Softcat ranked second with 61 mentions and a 29.0% share of tracked-company mentions. M&A, investment and ownership accounted for 36 mentions, ahead of financial results and markets with 18, while AI, cloud and digital services contributed four and contract wins one. Broker coverage included positive responses from Peel Hunt, Berenberg, Panmure Liberum and JP Morgan, although reports also identified integration, valuation and GDT earnings risks. Elsewhere, Kalkine Media covered growing AI client engagement around Microsoft Copilot deployments, while Ad Hoc News cited a £100,000 UK public-sector IT asset-disposal contract. Key messages: - Softcat accounted for 29% of tracked-company mentions and ranked #2 among 7 in September 2026. - Coverage concentrated on M&A, Investment & Ownership and Financial Results & Markets. - 61 captured company mentions were recorded in September 2026. - Softcat’s $1.05bn acquisition of GDT and expanded US capabilities — Computer Weekly Leading themes: - M&A, Investment & Ownership: 59.0% of Softcat's coverage (theme index 14.66, net tone +67) - Financial Results & Markets: 29.5% of Softcat's coverage (theme index 0.42, net tone +61) - AI, Cloud & Digital Services: 6.6% of Softcat's coverage (theme index 0.61, net tone +50) Notable positive coverage: - 8 September 2026, theglobeandmail.com: [J.P. Morgan Reaffirms Their Buy Rating on Softcat (SCT)](https://www.theglobeandmail.com/investing/markets/markets-news/Tipranks/4484532/j-p-morgan-reaffirms-their-buy-rating-on-softcat-sct/). J.P. Morgan reiterated its Buy rating on Softcat with a 2,300p price target. The syndicated broker note contrasted that view with the wider Hold consensus. - 18 September 2026, techmarketview.com: [Softcat makes its $1bn US move](https://www.techmarketview.com/ukhotviews/archive/2026/09/18/softcat-makes-its-1bn-us-move). Softcat agreed to acquire US IT solutions provider GDT for $1.05bn and raised £354m in equity to support the deal. The acquisition adds US fulfilment, networking, data-centre and AI-infrastructure capability, plus a Bengaluru operation. - 18 September 2026, itpro.com: [Softcat to acquire North American technology solutions provider GDT](https://www.itpro.com/business/acquisition/softcat-to-acquire-north-american-technology-solutions-provider-gdt). Softcat has agreed to acquire Dallas-based technology services provider GDT to create a transatlantic IT solutions platform. GDT will remain a wholly owned subsidiary with its existing brand, leadership and workforce after completion. - [Softcat deep dive](https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-09?entity=softcat&view=deep-dive) - [Softcat PDF report](https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-09/reports/softcat.pdf) ### Bytes Technology **Raised outlook anchors Bytes Technology’s third-place September profile** Bytes Technology ranked 3rd of 7 by average monthly share of coverage (17.6%) in the UK IT Services & Resellers benchmark for September 2026, with 37 mentions and a net tone of +62. Bytes Technology’s stronger-than-expected first-half trading update led the month’s coverage: gross invoiced income rose by about 19%, gross profit by about 18% and operating profit by 6%, prompting upgraded FY27 guidance. Its 37 mentions represented 17.6% of tracked-company mentions, placing it third among the tracked companies. Financial Results & Markets dominated the subject mix with 25 mentions, while vendor and licensing issues accounted for four, leadership for three and contract wins for one. Phoenix Software’s £22m, four-year Ofgem contract provided a distinct commercial development, covering Microsoft enterprise licences and associated services. Leadership coverage centred on Gavin Rochussen succeeding Patrick De Smedt as chair, while Bytes also reorganised its go-to-market structure into separate private- and public-sector divisions. Deutsche Bank’s sector review added an external competitive perspective, taking a more constructive view of Bytes while highlighting pressure from Microsoft partner-incentive changes and opportunities in AI licensing and services. Key messages: - Bytes Technology accounted for 17.6% of tracked-company mentions and ranked #3 among 7 in September 2026. - Coverage concentrated on Financial Results & Markets and Vendors, Licensing & Channel. - 37 captured company mentions were recorded in September 2026. - First-half performance and upgraded FY27 outlook — Sharecast Leading themes: - Financial Results & Markets: 67.6% of Bytes Technology's coverage (theme index 1.19, net tone +84) - Vendors, Licensing & Channel: 10.8% of Bytes Technology's coverage (theme index 9.35, net tone −25) - People, Skills & Leadership: 8.1% of Bytes Technology's coverage (theme index 2, net tone 0) Notable positive coverage: - 17 September 2026, itchanneloxygen.com: [Bytes Technology Group Shares Bounce To Year-high On H1 Bonanza](https://itchanneloxygen.com/bytes-technology-group-shares-bounce-to-year-high-on-h1-bonanza/). Bytes Technology reported a 19% rise in first-half gross invoiced income and raised FY27 guidance, driving its share price and market value higher. The company cited AI as an increasingly meaningful growth driver. - 17 September 2026, sharecast.com: [Bytes Technology lifts FY outlook after better-than-expected H1](https://www.sharecast.com/news/news-and-announcements/bytes-technology-lifts-fy-outlook-after-better-than-expected-h1--23599924.html). Bytes Technology upgraded its FY27 outlook after estimated first-half gross invoiced income rose about 19%, gross profit about 18% and operating profit 6%. The group cited sustained software, cloud and security demand, with AI becoming a more meaningful growth driver. - 18 September 2026, sharecast.com: [Broker tips: Bytes Technology, Dunelm, Wickes](https://www.sharecast.com/news/broker-recommendations-/broker-tips-bytes-technology-dunelm-wickes--23615288.html). Berenberg upgraded Bytes Technology to buy and increased its target price after a stronger-than-expected first-half update and improved guidance. The broker cited growth in invoiced income and gross profit, alongside demand for software, cloud and security. Notable negative coverage: - 7 September 2026, proactiveinvestors.co.uk: [JP Morgan downgrades Bytes over AI lag as Computacenter leads pack](https://www.proactiveinvestors.co.uk/companies/news/1098177/jp-morgan-downgrades-bytes-over-ai-lag-as-computacenter-leads-pack-1098177.html). JP Morgan initiated Bytes Technology with an underweight rating, citing limited tangible AI and hardware exposure and risks from vendor-incentive changes. It named Computacenter its preferred European VAR, with an overweight stance, because of stronger potential exposure to AI monetisation and hyperscale capital expenditure. - [Bytes Technology deep dive](https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-09?entity=bytestechnology&view=deep-dive) - [Bytes Technology PDF report](https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-09/reports/bytestechnology.pdf) ### Kainos **Actonomy launch and government wins define Kainos coverage** Kainos ranked 4th of 7 by average monthly share of coverage (12.4%) in the UK IT Services & Resellers benchmark for September 2026, with 26 mentions and a net tone of +65. Kainos launched Actonomy as a standalone production-AI business with four signed enterprise customers, while separate reporting named Ruth McGuinness as its chief executive. The company also secured central-government contracts worth almost £200m, including a Home Office platform deal valued at up to £110.7m and an £84m FCDO digital-transformation engagement. Kainos ranked fourth with 26 mentions, representing 12.4% of tracked-company mentions in September. Financial results and markets formed the largest subject area with nine mentions, closely followed by AI, cloud and digital services with eight; people, skills and leadership accounted for five, and policy and procurement for two. Financial coverage included expectations that revenue and adjusted pre-tax profit would exceed market forecasts, supported by strong sales and a record backlog, alongside reporting on the dividend and share buyback. The people agenda encompassed 32 new jobs in Derry and board-committee changes, while Kainos also joined the Cosine coalition developing the Lumen Sovereign UK AI model. Key messages: - Kainos accounted for 12.4% of tracked-company mentions and ranked #4 among 7 in September 2026. - Coverage concentrated on Financial Results & Markets and AI, Cloud & Digital Services. - 26 captured company mentions were recorded in September 2026. - Actonomy launched as a standalone AI product business — TechMarketView. Leading themes: - Financial Results & Markets: 34.6% of Kainos's coverage (theme index 0.56, net tone +78) - AI, Cloud & Digital Services: 30.8% of Kainos's coverage (theme index 4.72, net tone +75) - People, Skills & Leadership: 19.2% of Kainos's coverage (theme index 7.08, net tone +60) Notable positive coverage: - 2 September 2026, derryjournal.com: [Derry photographer turns tech consultant as Kainos brings 32 new jobs into the city](https://www.derryjournal.com/news/people/derry-photographer-turns-tech-consultant-as-kainos-announces-32-new-jobs-in-the-city-8955341). Kainos is recruiting 32 staff in Derry, increasing its local workforce by 30% to 140. The article highlights its longer-term Derry investment, skills development and wider Belfast/Derry hiring plans. - 3 September 2026, techmarketview.com: [Home Office and FCDO successes extend Kainos's winning streak](https://www.techmarketview.com/ukhotviews/archive/2026/09/03/home-office-and-fcdo-successes-extend-kainoss-winning-streak). Kainos secured central-government contracts worth almost £200m, including a Home Office EBSA platform deal valued at up to £110.7m and an £84m FCDO digital-transformation engagement. The company expects FY27 revenue and adjusted pre-tax profit to exceed market estimates. - 10 September 2026, techmarketview.com: [Kainos puts its public sector weight behind the Cosine coalition](https://www.techmarketview.com/ukhotviews/archive/2026/09/10/kainos-puts-its-public-sector-weight-behind-the-cosine-coalition). Kainos joined Cosine's coalition to co-design the Lumen Sovereign UK sovereign AI model, enabling it to shape governance, assurance, security and deployment requirements. The coalition had previously added OneAdvanced as a design partner. - [Kainos deep dive](https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-09?entity=kainos&view=deep-dive) - [Kainos PDF report](https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-09/reports/kainos.pdf) ### FDM Group **FDM puts technology skills investment at the centre** FDM Group ranked 5th of 7 by average monthly share of coverage (1.0%) in the UK IT Services & Resellers benchmark for September 2026, with 2 mentions and a net tone of +50. Independent reporting in the Daily Express presented FDM Group’s train-recruit-deploy model for technology talent, spanning AI, cybersecurity and payments skills. Founder Rod Flavell said the group continued to invest in skills despite sluggish recruitment conditions. FDM recorded two articles and 1% of tracked-company mentions in September, ranking joint fifth with OneAdvanced. Both articles concerned people, skills and leadership, making this the company’s sole measured subject area. CNBC examined how AI is reshaping UK entry-level hiring and junior-worker development, citing FDM’s training in solving business problems through agentic engineering. That contextual reference contributed to FDM’s measured visibility but did not report a development at the company. Key messages: - FDM Group accounted for 1% of tracked-company mentions and ranked #5 among 7 in September 2026. - Coverage concentrated on People, Skills & Leadership. - 2 captured company mentions were recorded in September 2026. - FDM Group’s technology-talent model and skills investment — Daily Express, via PressReader Leading themes: - People, Skills & Leadership: 100.0% of FDM Group's coverage (theme index 26, net tone +50) Notable positive coverage: - 9 September 2026, pressreader.com: [FDM Group just the job for tech](https://www.pressreader.com/uk/daily-express/20260909/282209427737757). FDM Group promotes its train-recruit-deploy model for technology talent, including AI, cybersecurity and payments skills. Founder Rod Flavell says the group continues to invest in skills despite sluggish recruitment conditions. - [FDM Group deep dive](https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-09?entity=fdmgroup&view=deep-dive) - [FDM Group PDF report](https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-09/reports/fdmgroup.pdf) ### OneAdvanced **IQ Chat defines OneAdvanced’s September coverage** OneAdvanced ranked 5th of 7 by average monthly share of coverage (1.0%) in the UK IT Services & Resellers benchmark for September 2026, with 2 mentions and a net tone of +50. OneAdvanced launched IQ Chat, extending its IQ platform into everyday workflows through natural-language interaction, multi-model AI, search, memory and agentic capabilities. OneAdvanced ranked joint fifth with FDM Group, with two mentions representing 1.0% of tracked-company mentions in September. Both articles concerned AI, Cloud & Digital Services. TechMarketView’s analysis also identified governance and adoption challenges associated with the expanded IQ capabilities, placing practical workflow integration at the centre of the company’s measured coverage. A separate September report on Kainos’s participation in the Lumen Sovereign UK coalition identified OneAdvanced as an existing design partner, adding meaningful secondary visibility rather than reporting a new September appointment. Key messages: - OneAdvanced accounted for 1% of tracked-company mentions and ranked #5 among 7 in September 2026. - Coverage concentrated on AI, Cloud & Digital Services. - 2 captured company mentions were recorded in September 2026. - OneAdvanced extends IQ into everyday workflows — TechMarketView Leading themes: - AI, Cloud & Digital Services: 100.0% of OneAdvanced's coverage (theme index 11.56, net tone +50) - [OneAdvanced deep dive](https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-09?entity=oneadvanced&view=deep-dive) - [OneAdvanced PDF report](https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-09/reports/oneadvanced.pdf) ### Civica **Civica recorded no measured coverage in September** Civica ranked 0th of 7 by average monthly share of coverage (0.0%) in the UK IT Services & Resellers benchmark for September 2026, with 0 mentions and a net tone of 0. Civica recorded no measured mentions in September 2026. The available evidence therefore does not support a substantive account of its media presence during the month. Key messages: - Civica had no measured mentions in tracked coverage during September 2026. - No rank or thematic pattern is reported because there was no captured coverage. - This is a measured result for the defined source list and reporting window, not an inference about activity outside the monitored corpus. - Civica recorded no measured coverage in September - [Civica deep dive](https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-09?entity=civica&view=deep-dive) - [Civica PDF report](https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-09/reports/civica.pdf) ## Methodology - **Share of coverage**: an organisation's mentions divided by all mentions of the organisations tracked in the same sector that month, in UK earned media. It is the central measure of media visibility in Omniscan benchmarks. "Average monthly share" is the mean of the monthly shares across the reporting period. - **Mention**: one article that covers an organisation, classified as positive, neutral or negative in tone. Articles are deduplicated, and an organisation's own websites and passing sponsorship name-checks are excluded, so only earned media counts. - **Net tone**: positive mentions minus negative mentions, as a percentage of all mentions (range −100 to +100). - **Themes**: every article is assigned to one of the sector's editorial themes. A theme index above 1 means the organisation is covered on that theme more than its peers are; below 1 means less. - **Calculation**: every figure is computed directly from the classified articles; narrative summaries are checked against those figures. - **Sources**: UK national and international, trade and specialist, regional and local, and aggregator and syndication earned media. ## Other UK IT Services & Resellers editions - [UK IT services & resellers media reputation tracker – 2026 year to date](https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-ytd.md) - [UK IT services & resellers media reputation tracker – H1 2026](https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-h1.md) - [UK IT services & resellers media reputation tracker – July 2026](https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-07.md) - [UK IT services & resellers media reputation tracker – August 2026](https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-08.md) - [All Omniscan media benchmarks](https://www.omniscan.ai/benchmarks.md) ## How to cite Omniscan, "UK IT services & resellers media reputation tracker", September 2026 (1 September 2026–30 September 2026), published 4 October 2026. https://www.omniscan.ai/benchmarks/uk-it-services-resellers-2026-09