---
title: UK retail media reputation tracker – July 2026
canonical_url: https://www.omniscan.ai/benchmarks/uk-retail-2026-07
type: dataset
publisher: Omniscan
sector: UK Non-Grocery Retail
period: July 2026
coverage_start: '2026-07-01'
coverage_end: '2026-07-31'
date_published: '2026-09-01'
last_updated: '2026-09-01'
organisations: 10
articles_analysed: 1736
mentions: 1086
data_download: https://www.omniscan.ai/benchmarks/uk-retail-2026-07/data.json
summary: Frasers Group had the highest average monthly share of coverage (23.3%) among
  10 retailers in UK earned media from 1 July 2026 to 31 July 2026, ahead of Dunelm
  (13.2%) and Primark (12.3%).
---

# UK retail media reputation tracker: July 2026 (1 July 2026–31 July 2026)

> Frasers Group had the highest average monthly share of coverage (23.3%) among 10 retailers in UK earned media from 1 July 2026 to 31 July 2026, ahead of Dunelm (13.2%) and Primark (12.3%). Dunelm had the most favourable net tone (+70). Omniscan analysed 1,736 articles containing 1,086 mentions of the retailers tracked.

Interactive version: https://www.omniscan.ai/benchmarks/uk-retail-2026-07

## UK Non-Grocery Retail ranking by share of coverage, July 2026

| Rank | Organisation | Average monthly share of coverage | Mentions | Positive | Neutral | Negative | Net tone |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | Frasers Group | 23.3% | 253 | 23% | 54% | 23% | 0 |
| 2 | Dunelm | 13.2% | 143 | 73% | 23% | 4% | +70 |
| 3 | Primark | 12.3% | 134 | 34% | 37% | 29% | +6 |
| 4 | Currys | 10.8% | 117 | 57% | 35% | 8% | +50 |
| 5 | Next | 10.5% | 114 | 36% | 58% | 6% | +30 |
| 6 | Debenhams Group | 10.0% | 109 | 51% | 36% | 13% | +39 |
| 7 | JD Sports | 7.3% | 79 | 48% | 33% | 19% | +29 |
| 8 | ASOS | 6.0% | 65 | 57% | 31% | 12% | +45 |
| 9 | Kingfisher | 4.0% | 43 | 58% | 37% | 5% | +53 |
| 10 | Pets at Home | 2.7% | 29 | 76% | 17% | 7% | +69 |

## Retailers in detail

### Frasers Group

**Frasers’ dealmaking reshaped its year-to-date media position**

Frasers Group ranked 1st of 10 by average monthly share of coverage (23.3%) in the UK Non-Grocery Retail benchmark for July 2026, with 253 mentions and a net tone of 0.

It remained first in July as its share reached 23.3%, alongside reporting on opposition to the Hugo Boss bid, the sale of Sports Direct Malaysia, annual results and a new Burberry position. Frasers Group has acquired Glasgow sports retailer Greaves, which is expected to continue operating from its Gordon Street store under the Greaves brand. The acquisition adds to Frasers Group's sports and retail portfolio. Sports Direct is selling an England FIFA World Cup polo shirt at a discounted price, with a TopCashback sign-up bonus reducing the effective cost for new members. Sports Direct is part of Frasers Group. Sports Direct is selling Skechers Flex Appeal 5.0 trainers at a discount, with new TopCashback users able to reduce the effective price further. The article highlights positive customer reviews of the footwear.

Key messages:

- Frasers Group has acquired Glasgow sports retailer Greaves, which is expected to continue operating from its Gordon Street store under the Greaves brand. The acquisition adds to Frasers Group's sports and retail portfolio.
- Sports Direct is selling an England FIFA World Cup polo shirt at a discounted price, with a TopCashback sign-up bonus reducing the effective cost for new members. Sports Direct is part of Frasers Group.
- Sports Direct is selling Skechers Flex Appeal 5.0 trainers at a discount, with new TopCashback users able to reduce the effective price further. The article highlights positive customer reviews of the footwear.
- Hugo Boss has urged shareholders to reject Frasers Group's £1.7 billion takeover offer, saying the €38-per-share price is inadequate. Frasers holds a 26% stake and says increasing its investment would create value for its shareholders.
- Sports Direct has opened a large new Dublin flagship in the former Debenhams unit on Henry Street following an €80m investment. The store includes sportswear, fashion, gaming and specialist sports departments, alongside an Everlast Gyms+ site.

Leading themes:

- Leadership, Strategy & M&A: 59.7% of Frasers Group's coverage (theme index 4.25, net tone −5)
- Trading & Results: 13.8% of Frasers Group's coverage (theme index 0.7, net tone −26)
- Stores, Property & High Street: 13.8% of Frasers Group's coverage (theme index 1.5, net tone −3)

Notable positive coverage:

- 24 July 2026, drapersonline.com: [Frasers Group acquires Greaves Sports](https://www.drapersonline.com/companies/directory/frasers-group/frasers-group-acquires-greaves-sports). Frasers Group has acquired Scottish sportswear retailer Greaves Sports, including its intellectual property. The Gordon Street store and online operation are expected to continue trading under the Greaves brand.
- 1 July 2026, birminghammail.co.uk: [England World Cup shirt drops to £6.70 ahead of DR Congo game](https://www.birminghammail.co.uk/sport/football/football-news/england-world-cup-shirt-congo-34211057). Sports Direct is offering an England FIFA World Cup polo shirt at a reduced price, with additional cashback available to new TopCashback members. Sports Direct is part of Frasers Group.
- 30 July 2026, mirror.co.uk: [There's a simple way to knock £30 off 'so comfy' Skechers](https://www.mirror.co.uk/money/shopping-deals/theres-way-knock-30-so-37485913). Sports Direct is selling Skechers Flex Appeal 5.0 trainers at a discount, with new TopCashback users able to reduce the effective price further. The article highlights positive customer reviews of the footwear.

Notable negative coverage:

- 9 July 2026, reuters.com: [Hugo Boss recommends shareholders reject Frasers' bid](https://www.reuters.com/business/hugo-boss-recommends-shareholders-reject-frasers-bid-2026-07-09/). Hugo Boss has recommended shareholders reject Frasers Group's €38-per-share takeover offer as inadequate. Frasers launched the offer to lift its approximately 26% holding above the 30% threshold requiring a full offer under German regulations.
- 27 July 2026, telegraph.co.uk: [Labour taxes are killing off high street revival, warns Frasers boss](https://www.telegraph.co.uk/business/2026/07/27/labour-taxes-killing-off-high-street-revival-frasers/). Frasers Group’s boss warned that Labour’s business-rates policies are undermining a high-street revival. The article concerns the impact of UK tax policy on retail.
- 9 July 2026, lse.co.uk: [Hugo Boss urges shareholders to reject 'inadequate' Frasers bid](https://www.lse.co.uk/news/hugo-boss-urges-shareholders-to-reject-inadequate-frasers-bid-24wurmao7x19ztk.html). Hugo Boss has urged shareholders to reject Frasers Group's £1.7 billion takeover offer, saying the €38-per-share price is inadequate. Frasers holds a 26% stake and says increasing its investment would create value for its shareholders.

- [Frasers Group deep dive](https://www.omniscan.ai/benchmarks/uk-retail-2026-07?entity=frasersgroup&view=deep-dive)
- [Frasers Group PDF report](https://www.omniscan.ai/benchmarks/uk-retail-2026-07/reports/frasersgroup.pdf)

### Dunelm

**July coverage centred on Product, Ranges & Brands**

Dunelm ranked 2nd of 10 by average monthly share of coverage (13.2%) in the UK Non-Grocery Retail benchmark for July 2026, with 143 mentions and a net tone of +70.

July 2026: share decreased 1.7 percentage points to 13.2% and volume fell by nine, although rank improved from third to second; stories included fourth-quarter sales growth of 2.9% and the Yinka Ilori collection. July 2026: Dunelm reported 2.9% fourth-quarter sales growth as summer demand offset weaker store footfall, reported by Reuters. Dunelm is promoting its £4 Reactive Glaze Soap Dish and associated bathroom accessories. The article cites strong customer ratings and positive product reviews. Dunelm has discounted its Zoe Pinstripe Fabric Square Storage Footstool by up to £100 in its summer sale. The article highlights customer praise for the product's size, storage and quality. Dunelm has launched its £12 Lea Ribbed Ceramic Table Lamp in several colourways. Customer reviews praise its value, quality, appearance and suitability for bedrooms and living spaces.

Key messages:

- Dunelm said full-year profit should meet expectations after fourth-quarter sales rose 2.9%, despite hot weather affecting store footfall. It also reported digital-sales growth, app-based AI shopping-assistant trials and planned new superstore openings.
- Dunelm is promoting its £4 Reactive Glaze Soap Dish and associated bathroom accessories. The article cites strong customer ratings and positive product reviews.
- Dunelm has discounted its Zoe Pinstripe Fabric Square Storage Footstool by up to £100 in its summer sale. The article highlights customer praise for the product's size, storage and quality.
- Dunelm has launched its £12 Lea Ribbed Ceramic Table Lamp in several colourways. Customer reviews praise its value, quality, appearance and suitability for bedrooms and living spaces.
- Dunelm's £8 Essentials Grey Spray Mop is presented as an alternative to Lidl's new spray mop. Customer reviews praise its price, ease of use and washable microfibre head.

Leading themes:

- Product, Ranges & Brands: 37.1% of Dunelm's coverage (theme index 2.39, net tone +83)
- Pricing, Value & Promotions: 35.0% of Dunelm's coverage (theme index 3.43, net tone +66)
- Trading & Results: 21.7% of Dunelm's coverage (theme index 1.22, net tone +81)

Notable positive coverage:

- 16 July 2026, proactiveinvestors.co.uk: [Dunelm profit on track as new boss promises bigger, bolder plans](https://www.proactiveinvestors.co.uk/companies/news/1095544/dunelm-profit-on-track-as-new-boss-promises-bigger-bolder-plans-1095544.html). Dunelm said full-year profit should meet expectations after fourth-quarter sales rose 2.9%, despite hot weather affecting store footfall. It also reported digital-sales growth, app-based AI shopping-assistant trials and planned new superstore openings.
- 28 July 2026, mirror.co.uk: ['Add style to bathrooms' with Dunelm's 'really attractive' £4 item](https://www.mirror.co.uk/lifestyle/add-stylish-touch-bathrooms-dunelms-37481783). Dunelm is promoting its £4 Reactive Glaze Soap Dish and associated bathroom accessories. The article cites strong customer ratings and positive product reviews.
- 27 July 2026, mirror.co.uk: [Striped storage footstool shoppers waited years for down £100 in Dunelm sale](https://www.mirror.co.uk/money/shopping-deals/zoe-striped-footstool-dunelm-deal-37479718). Dunelm has discounted its Zoe Pinstripe Fabric Square Storage Footstool by up to £100 in its summer sale. The article highlights customer praise for the product's size, storage and quality.

Notable negative coverage:

- 20 July 2026, reuters.com: [(NXT.L) | Stock Price & Latest News](https://www.reuters.com/markets/companies/NXT.L/). Dunelm warned that annual profit could fall after third-quarter sales growth slowed, citing weaker spending on home furnishings amid Middle East uncertainty. The article also includes a general company description of Next.
- 27 July 2026, examinerlive.co.uk: [Barnsley woman banned from shops caught on CCTV going back twice](https://www.examinerlive.co.uk/news/local-news/barnsley-woman-banned-shops-caught-34360055). A Barnsley woman was jailed after admitting repeated shoplifting and breaches of a criminal behaviour order. The offences included theft from a Dunelm Mills store.
- 22 July 2026, birminghammail.co.uk: [Waitrose issues urgent recall for £1.50 bakery product over metal risk](https://www.birminghammail.co.uk/whats-on/whats-on-news/waitrose-issues-urgent-recall-150-34332697). Dunelm has recalled affected 2022 and 2023 batches of its Cosy & Warm Electric Blanket Single because the cable may not meet electrical-safety requirements. Customers are advised to stop using affected blankets and obtain a replacement cable or refund.

- [Dunelm deep dive](https://www.omniscan.ai/benchmarks/uk-retail-2026-07?entity=dunelm&view=deep-dive)
- [Dunelm PDF report](https://www.omniscan.ai/benchmarks/uk-retail-2026-07/reports/dunelm.pdf)

### Primark

**Primark’s visibility swung between restructuring, expansion and value pressure**

Primark ranked 3rd of 10 by average monthly share of coverage (12.3%) in the UK Non-Grocery Retail benchmark for July 2026, with 134 mentions and a net tone of +6.

In July 2026, Primark recorded 134 mentions, 12.3% of cohort coverage and rank #3, with net sentiment of +6. Coverage focused on Trading & Results. July 2026: price cuts of up to 29% across hundreds of products — Business of Fashion. Primark plans to cut prices by up to 29% on hundreds of bestselling womenswear, menswear and childrenswear products. The retailer is seeking to improve trading ahead of its planned demerger from Associated British Foods. Primark has launched its second By Coleen collection with Coleen Rooney, including womenswear and a new childrenswear range modelled by her son Cass. The collection will be available in stores and through Click & Collect in Great Britain. Primark has launched a book-themed collection including a £4.50 Book Club cap, positioned as a lower-cost alternative to an Anthropologie product. The article notes shopper interest but reports difficulty finding some items.

Key messages:

- Primark plans to cut prices by up to 29% on hundreds of bestselling womenswear, menswear and childrenswear products. The retailer is seeking to improve trading ahead of its planned demerger from Associated British Foods.
- Primark has launched its second By Coleen collection with Coleen Rooney, including womenswear and a new childrenswear range modelled by her son Cass. The collection will be available in stores and through Click & Collect in Great Britain.
- Primark has launched a book-themed collection including a £4.50 Book Club cap, positioned as a lower-cost alternative to an Anthropologie product. The article notes shopper interest but reports difficulty finding some items.
- Primark is reducing prices on core clothing lines as it responds to stronger competition from Shein, Temu and other online sellers. The move follows lower like-for-like sales and is intended to reinforce Primark's value positioning while helping to shift stock.
- Inditex-owned value fashion retailer Lefties will open its first UK stores in Liverpool, Lakeside and Gateshead. The expansion is presented as increasing competitive pressure on Primark in UK value fashion.

Leading themes:

- Trading & Results: 31.3% of Primark's coverage (theme index 1.9, net tone −21)
- Product, Ranges & Brands: 24.6% of Primark's coverage (theme index 1.41, net tone +45)
- Pricing, Value & Promotions: 11.9% of Primark's coverage (theme index 0.87, net tone +44)

Notable positive coverage:

- 20 July 2026, reuters.com: [Primark cuts prices ahead of split from AB Foods](https://www.reuters.com/business/retail-consumer/primark-cuts-prices-ahead-split-ab-foods-2026-07-20/). Primark plans to cut prices by up to 29% on hundreds of bestselling womenswear, menswear and childrenswear products. The retailer is seeking to improve trading ahead of its planned demerger from Associated British Foods.
- 28 July 2026, womanandhome.com: [I previewed Coleen Rooney's Primark collection before it dropped - this £30 faux leather jacket stole the show](https://www.womanandhome.com/fashion/fashion-news/by-coleen-primark-second-collection/). A fashion editor previews Primark's new By Coleen collection, praising its quality, style and prices of up to £30. The range is available through Click & Collect and includes a forthcoming childrenswear collection.
- 28 July 2026, mirror.co.uk: [Coleen's Rooney's Primark range drops today with everything under £30](https://www.mirror.co.uk/money/shopping-deals/coleens-rooneys-primark-range-drops-37480429). Primark has launched Coleen Rooney's second clothing collection, including childrenswear for the first time. The range is priced from £6 to £30 and is available in Primark stores.

Notable negative coverage:

- 27 July 2026, express.co.uk: [Primark to cut prices as shoppers complain 'it's definitely got more expensive'](https://www.express.co.uk/news/uk/2233177/primark-shoppers-supermarket-price-costs). Primark plans to cut prices after reporting a 2.2% fall in third-quarter like-for-like sales. The retailer faces pressure from low-cost online rivals including Shein, Temu and Vinted.
- 21 July 2026, metro.co.uk: [Zara's cheaper sister brand to open first UK store in northern city this summer](https://metro.co.uk/2026/07/21/zaras-cheaper-sister-brand-open-first-uk-store-northern-city-this-summer-29190206/). Inditex-owned value fashion retailer Lefties will open its first UK stores in Liverpool, Lakeside and Gateshead. The expansion is presented as increasing competitive pressure on Primark in UK value fashion.
- 17 July 2026, mirror.co.uk: [Mum rushed to hospital after wearing Primark sandals for 40 minutes](https://www.mirror.co.uk/news/health/mum-rushed-hospital-after-wearing-37443035). A customer was treated in hospital for cellulitis after a blister developed following a short walk in Primark sandals. Primark said it takes product quality and comfort seriously and encouraged the customer to contact it directly.

- [Primark deep dive](https://www.omniscan.ai/benchmarks/uk-retail-2026-07?entity=primark&view=deep-dive)
- [Primark PDF report](https://www.omniscan.ai/benchmarks/uk-retail-2026-07/reports/primark.pdf)

### Currys

**Trading & Results shaped Currys' media profile during July 2026**

Currys ranked 4th of 10 by average monthly share of coverage (10.8%) in the UK Non-Grocery Retail benchmark for July 2026, with 117 mentions and a net tone of +50.

July 2026: share rose 1.9 percentage points to 10.8% and rank improved to fourth; stories included the 18% profit increase, £50 million buyback and Metapack delivery agreement. July 2026: Currys reported an 18% profit increase and very solid early trading — Reuters. Currys is launching free in-store AI confidence sessions with Independent Age to help over-65s use AI tools safely and avoid scams. The three-month pilot will run across selected UK stores. Currys has selected Metapack to support UK and Ireland delivery operations, including checkout delivery options and real-time order visibility. The retailer says the technology will improve its customer delivery experience and responsiveness to demand. Currys said it would close stores an hour early, at 7pm, to allow staff to watch England's World Cup semi-final. The company said shoppers could still buy a television before kick-off.

Key messages:

- Currys is launching free in-store AI confidence sessions with Independent Age to help over-65s use AI tools safely and avoid scams. The three-month pilot will run across selected UK stores.
- Currys has selected Metapack to support UK and Ireland delivery operations, including checkout delivery options and real-time order visibility. The retailer says the technology will improve its customer delivery experience and responsiveness to demand.
- Currys reported an 18% increase in 2025/26 profit and said early trading in its new financial year had been very solid. Sales grew in both the UK and Nordic markets.
- Currys said it would close stores an hour early, at 7pm, to allow staff to watch England's World Cup semi-final. The company said shoppers could still buy a television before kick-off.
- Currys awarded outgoing chief executive Alex Baldock a £6.3m pay package following its turnaround and improved financial performance. Frederik Tonnesen will succeed Baldock as chief executive.

Leading themes:

- Trading & Results: 40.2% of Currys's coverage (theme index 2.56, net tone +64)
- Policy & Regulation: 14.5% of Currys's coverage (theme index 3.13, net tone −41)
- Online, Digital & Delivery: 12.8% of Currys's coverage (theme index 3.45, net tone +73)

Notable positive coverage:

- 14 July 2026, mirror.co.uk: [Over-65s afraid to use AI as they lose £1,595 each to scams](https://www.mirror.co.uk/lifestyle/over-65s-afraid-use-ai-37428213). Currys is launching free in-store AI confidence sessions with Independent Age to help over-65s use AI tools safely and avoid scams. The three-month pilot will run across selected UK stores.
- 9 July 2026, cityam.com: [Metapack® Chosen by Currys to Support Delivery Operations Across the UK&I](https://www.cityam.com/metapack-chosen-by-currys-to-support-delivery-operations-across-the-uki/). Currys has selected Metapack to support UK and Ireland delivery operations, including checkout delivery options and real-time order visibility. The retailer says the technology will improve its customer delivery experience and responsiveness to demand.
- 2 July 2026, reuters.com: [UK's Currys says trading 'very solid' after 18% profit jump](https://www.reuters.com/business/uks-currys-says-trading-very-solid-after-18-profit-jump-2026-07-02/). Currys reported an 18% increase in 2025/26 profit and said early trading in its new financial year had been very solid. Sales grew in both the UK and Nordic markets.

Notable negative coverage:

- 2 July 2026, telegraph.co.uk: [Currys chief urges Burnham to slash Reeves's jobs taxes](https://www.telegraph.co.uk/business/2026/07/02/currys-chief-urges-burnham-slash-jobs-taxes-32m-blow/). Currys' chief executive urged Andy Burnham to reduce employment taxes introduced under Rachel Reeves's policies. The article concerns the impact of UK jobs taxes on the electricals retailer.
- 9 July 2026, businessinsider.com: [Budget smartphones are in trouble](https://www.businessinsider.com/budget-smartphone-market-expected-decline-memory-shortage-2026-7). Currys chief executive Alex Baldock warned that shoppers should expect higher prices for smartphones and laptops as memory shortages raise electronics costs. The wider article reports pressure on global budget-smartphone pricing and demand.
- 2 July 2026, yorkshirepost.co.uk: [Time for a crackdown on the menace of e-scooters on our streets - Andrew Vine](https://www.yorkshirepost.co.uk/news/opinion/columnists/time-for-a-crackdown-on-the-menace-of-e-scooters-on-our-streets-andrew-vine-8775405). An opinion article calls for a ban on e-scooter sales and tougher enforcement of their illegal use in public spaces. It criticises Currys and other retailers for marketing e-scooters for commuting despite restrictions on private e-scooter use.

- [Currys deep dive](https://www.omniscan.ai/benchmarks/uk-retail-2026-07?entity=currys&view=deep-dive)
- [Currys PDF report](https://www.omniscan.ai/benchmarks/uk-retail-2026-07/reports/currys.pdf)

### Next

**Next ranked second overall as strategic stories widened its profile**

Next ranked 5th of 10 by average monthly share of coverage (10.5%) in the UK Non-Grocery Retail benchmark for July 2026, with 114 mentions and a net tone of +30.

July’s partial recovery coincided with reporting on the planned Bluewater flagship, the appointment of Jodie Leek and a possible Harvey Nichols bid. July 2026: Next planned its first multi-brand concept flagship at Bluewater, reported by Retail Week. The article examines Lord Wolfson's 25-year leadership of Next and its transformation from an officewear chain into an £18bn blue-chip retailer. Next now sells in more than 80 countries. The article recommends aviator sunglasses, highlighting a £16 pair sold by Next as an affordable option inspired by Meghan Markle's style. The article reviews Next's £10 Eau Nude perfume as an affordable alternative to Chanel Coco Mademoiselle. It says the fragrance closely matched the higher-priced scent in testing. Charlotte Hawkins wore a £58 Lipsy leaf-print belted playsuit sold by Next, which the article presents as a versatile summer and festival outfit. The piece compares it with alternatives from Boden, Reiss and New Look.

Key messages:

- The article examines Lord Wolfson's 25-year leadership of Next and its transformation from an officewear chain into an £18bn blue-chip retailer. Next now sells in more than 80 countries.
- The article recommends aviator sunglasses, highlighting a £16 pair sold by Next as an affordable option inspired by Meghan Markle's style.
- The article reviews Next's £10 Eau Nude perfume as an affordable alternative to Chanel Coco Mademoiselle. It says the fragrance closely matched the higher-priced scent in testing.
- Charlotte Hawkins wore a £58 Lipsy leaf-print belted playsuit sold by Next, which the article presents as a versatile summer and festival outfit. The piece compares it with alternatives from Boden, Reiss and New Look.
- Next's £44 Polka Dot Square Neck Cami Midi Dress is reported to be selling quickly, with some sizes awaiting restocks. The article highlights product features, styling options and mixed customer feedback on fit.

Leading themes:

- Leadership, Strategy & M&A: 34.2% of Next's coverage (theme index 1.45, net tone +15)
- Product, Ranges & Brands: 33.3% of Next's coverage (theme index 2.01, net tone +63)
- Stores, Property & High Street: 11.4% of Next's coverage (theme index 1.12, net tone +38)

Notable positive coverage:

- 31 July 2026, thetimes.com: [How Lord Wolfson turned Next into an £18bn retail powerhouse](https://www.thetimes.com/business/companies-markets/article/lord-wolfson-next-25-years-tpg0hkfz6). The article examines Lord Wolfson's 25-year leadership of Next and its transformation from an officewear chain into an £18bn blue-chip retailer. Next now sells in more than 80 countries.
- 27 July 2026, mirror.co.uk: [Get Meghan Markle's must-have sunglasses style from just £9.99](https://www.mirror.co.uk/money/shopping-deals/meghan-markles-flattering-sunglasses-summer-37481765). The article recommends aviator sunglasses, highlighting a £16 pair sold by Next as an affordable option inspired by Meghan Markle's style.
- 23 July 2026, independent.co.uk: [This £10 perfume reminds me of Chanel Coco mademoiselle - but it's £70 cheaper](https://www.independent.co.uk/extras/indybest/fashion-beauty/womens-fragrances/chanel-coco-mademoiselle-next-alternative-b3020301.html). The article reviews Next's £10 Eau Nude perfume as an affordable alternative to Chanel Coco Mademoiselle. It says the fragrance closely matched the higher-priced scent in testing.

Notable negative coverage:

- 17 July 2026, express.co.uk: [Beloved high street brand with 11m toys sold sues Next and Hamleys - 'copied us'](https://www.express.co.uk/news/uk/2230318/high-street-brand-sues-next-hamleys). Jellycat has brought a legal claim alleging that Next and Hamleys copied elements of its products. Next denies the allegations, arguing there is no consumer deception or resulting loss to Jellycat.
- 16 July 2026, cityam.com: [Starmer's final act will expose firms to more bogus equality claims](https://www.cityam.com/starmers-final-act-will-expose-firms-to-more-bogus-equality-claims/). The article criticises proposed expansion of UK equal-value employment claims and cites Next's 2024 tribunal case over pay differences between shop-floor and warehouse workers. It presents the ruling as a warning about the potential cost of such claims to employers.
- 23 July 2026, retailgazette.co.uk: [Next to shut Coventry Home store after landlord talks collapse](https://www.retailgazette.co.uk/blog/2026/07/next-to-shut-coventry-home-store-after-landlord-talks-collapse/). Next will close its 10,000 sq ft Home store at Coventry's Arena Shopping Park on 26 July after failing to agree lease terms with its landlord. Its separate main Next store at the retail park will remain open.

- [Next deep dive](https://www.omniscan.ai/benchmarks/uk-retail-2026-07?entity=next&view=deep-dive)
- [Next PDF report](https://www.omniscan.ai/benchmarks/uk-retail-2026-07/reports/next.pdf)

### Debenhams Group

**Debenhams visibility swung between turnaround milestones and regulatory scrutiny**

Debenhams Group ranked 6th of 10 by average monthly share of coverage (10.0%) in the UK Non-Grocery Retail benchmark for July 2026, with 109 mentions and a net tone of +39.

Share fell to 10.0% and sixth in July as continued trading progress appeared alongside scrutiny of the marketplace strategy and additional Leicester supply-chain claims. July 2026: additional investor claims took reported damages sought over the Leicester supply-chain allegations to £245m, reported by Drapers. Debenhams Group said positive trading momentum continued through June and July, supported by improved sales margins and lower returns. The online retailer said its turnaround strategy was gaining traction. Debenhams Group said football-inspired fashion sales at its Boohoo brand rose 1,827% between May and June amid England's World Cup success. Searches for England increased fivefold. The article promotes discounted Karen Millen clothing, including a cotton knit and denim shirt at 70% off. Karen Millen is a brand within Debenhams Group.

Key messages:

- Debenhams Group said positive trading momentum continued through June and July, supported by improved sales margins and lower returns. The online retailer said its turnaround strategy was gaining traction.
- Debenhams Group said football-inspired fashion sales at its Boohoo brand rose 1,827% between May and June amid England's World Cup success. Searches for England increased fivefold.
- The article promotes discounted Karen Millen clothing, including a cotton knit and denim shirt at 70% off. Karen Millen is a brand within Debenhams Group.
- Debenhams is offering a GV2 diamond-set luxury watch at £179.40, a stated 94% reduction from £2,895. Customer reviews were largely positive on appearance and value, although some cited sizing and refund-service concerns.
- Eleven institutional investors have joined a High Court claim against Boohoo, now Debenhams Group, over alleged disclosure failures linked to the Leicester supply-chain scandal. The total compensation sought has risen to £245m, and the company says it will contest the allegations.

Leading themes:

- Pricing, Value & Promotions: 28.4% of Debenhams Group's coverage (theme index 2.42, net tone +68)
- Product, Ranges & Brands: 19.3% of Debenhams Group's coverage (theme index 1.06, net tone +86)
- Trading & Results: 13.8% of Debenhams Group's coverage (theme index 0.73, net tone +93)

Notable positive coverage:

- 14 July 2026, reuters.com: [UK retailer Debenhams sees sustained growth as marketplace shift pays off](https://www.reuters.com/business/retail-consumer/uk-retailer-debenhams-sees-sustained-growth-marketplace-shift-pays-off-2026-07-14/). Debenhams Group said positive trading momentum continued through June and July, supported by improved sales margins and lower returns. The online retailer said its turnaround strategy was gaining traction.
- 14 July 2026, sharecast.com: [Boohoo upbeat on strong summer trading](https://www.sharecast.com/news/aim-bulletin/boohoo-upbeat-on-strong-summer-trading--23008462.html). Debenhams Group reported positive June and July trading, with general merchandise value growing, margins rising and returns declining. Management said transformation costs had largely passed and expected lower net debt this year.
- 2 July 2026, uk.finance.yahoo.com: [England's World Cup win gives economy welcome boost](https://uk.finance.yahoo.com/news/england-world-cup-win-gives-091548685.html). Debenhams Group said football-inspired fashion sales at its Boohoo brand rose 1,827% between May and June amid England's World Cup success. Searches for England increased fivefold.

Notable negative coverage:

- 21 July 2026, wwd.com: [Boohoo Legal Claims Over Sweatshop Scandal Rise to $329M](https://wwd.com/sourcing-journal/trade/boohoo-legal-claims-new-investors-london-1239076632/). Debenhams Group's Boohoo brand faces additional investor claims over alleged underpayment and unsafe conditions at Leicester supplier factories, taking total damages sought to £245 million. The group says it strongly contests the allegations.
- 29 July 2026, telegraph.co.uk: [How Debenhams went from high street icon to Temu-style 'jumble sale'](https://www.telegraph.co.uk/money/consumer-affairs/debenhams-from-high-street-staple-to-online-jumble-sale/). The article examines Debenhams' transformation from a high-street department-store icon into an online marketplace compared in the headline to a Temu-style jumble sale. It focuses on the retailer's changing brand identity and strategy.
- 20 July 2026, theretailbulletin.com: [Boohoo faces further £10 million legal claims over Leicester supply chain scandal](https://www.theretailbulletin.com/fashion/boohoo-faces-further-10-million-legal-claims-over-leicester-supply-chain-scandal-20-07-2026/). Boohoo, part of Debenhams Group, faces further investor legal claims over alleged failures to disclose poor working conditions and underpayment in its Leicester supply chain. The company contests the allegations and says it will defend the claims.

- [Debenhams Group deep dive](https://www.omniscan.ai/benchmarks/uk-retail-2026-07?entity=debenhamsgroup&view=deep-dive)
- [Debenhams Group PDF report](https://www.omniscan.ai/benchmarks/uk-retail-2026-07/reports/debenhamsgroup.pdf)

### JD Sports

**Stores, Property & High Street shaped JD Sports' media profile during July 2026**

JD Sports ranked 7th of 10 by average monthly share of coverage (7.3%) in the UK Non-Grocery Retail benchmark for July 2026, with 79 mentions and a net tone of +29.

JD Sports promotes its back-to-school range of children’s clothing, footwear, outerwear and bags from brands including Nike, Adidas, Kickers and Berghaus. A football-shirt shopping guide highlights England-themed tops available before the next World Cup match. It includes Nike England shirts from JD Sports and retro England shirts from Flannels. JD Sports has opened its largest Scottish store at The Centre, Livingston, relocating from a smaller unit due to customer demand. The 15,500-square-foot flagship launch includes promotional events and shopper giveaways. JD Sports is selling the adidas World Cup 2026 Trionda League 350 football for £25, with a TopCashback new-member offer potentially reducing the effective price to £8.69. The deal includes free click-and-collect, while standard delivery costs £3.99. Stanley 1913 identified JD Sports as an important retail partner for its expansion beyond drinkware, including in-store displays and consumer research. The article describes JD Sports' role in helping shoppers experience Stanley's broader product range in stores.

Key messages:

- JD Sports promotes its back-to-school range of children’s clothing, footwear, outerwear and bags from brands including Nike, Adidas, Kickers and Berghaus.
- A football-shirt shopping guide highlights England-themed tops available before the next World Cup match. It includes Nike England shirts from JD Sports and retro England shirts from Flannels.
- JD Sports has opened its largest Scottish store at The Centre, Livingston, relocating from a smaller unit due to customer demand. The 15,500-square-foot flagship launch includes promotional events and shopper giveaways.
- JD Sports is selling the adidas World Cup 2026 Trionda League 350 football for £25, with a TopCashback new-member offer potentially reducing the effective price to £8.69. The deal includes free click-and-collect, while standard delivery costs £3.99.
- Stanley 1913 identified JD Sports as an important retail partner for its expansion beyond drinkware, including in-store displays and consumer research. The article describes JD Sports' role in helping shoppers experience Stanley's broader product range in stores.

Leading themes:

- Stores, Property & High Street: 32.9% of JD Sports's coverage (theme index 3.85, net tone +46)
- Leadership, Strategy & M&A: 22.8% of JD Sports's coverage (theme index 0.92, net tone +11)
- Trading & Results: 19.0% of JD Sports's coverage (theme index 1.04, net tone −20)

Notable positive coverage:

- 31 July 2026, independent.co.uk: [Back-to-school made easy - shop the JD Sports edit](https://www.independent.co.uk/life-style/fashion/backtoschool-made-easy-shop-the-jd-sports-edit-b3025396.html). JD Sports promotes its back-to-school range of children’s clothing, footwear, outerwear and bags from brands including Nike, Adidas, Kickers and Berghaus.
- 13 July 2026, mirror.co.uk: [Best England football tops to arrive in time for the next World Cup match](https://www.mirror.co.uk/money/shopping-deals/best-england-football-tops-arrive-37423546). A football-shirt shopping guide highlights England-themed tops available before the next World Cup match. It includes Nike England shirts from JD Sports and retro England shirts from Flannels.
- 9 July 2026, thescottishsun.co.uk: [Major high street retailer opens BIGGEST store in Scotland today](https://www.thescottishsun.co.uk/money/16527322/high-street-retailer-opens-biggest-scotland-store/). JD Sports has opened its largest Scottish store at The Centre, Livingston, relocating from a smaller unit due to customer demand. The 15,500-square-foot flagship launch includes promotional events and shopper giveaways.

Notable negative coverage:

- 1 July 2026, proactiveinvestors.com: [JD Sports falls on read-across from Nike warning](https://www.proactiveinvestors.com/companies/news/1094782/jd-sports-falls-on-read-across-from-nike-warning-1094782.html). JD Sports shares fell after Nike's results and outlook signalled weaker consumer demand and potential downside risk for the sports-fashion retailer. Peel Hunt nevertheless maintained that JD Sports was attractively valued and retained its earnings expectations.
- 3 July 2026, express.co.uk: [UK outdoor chain shuts store and launches 'closing down' sale](https://www.express.co.uk/news/uk/2224746/go-outdoors-colchester-closing-sale). JD Sports-owned outdoor retailer GO Outdoors is closing its Colchester Retail Park branch and has launched a closing-down sale. The closure affects the chain's only store in the town.
- 9 July 2026, wwd.com: [Foot Locker Bet on Discount Chain WSS; It's Future Under Dick's Sporting Goods Is Unclear](https://wwd.com/footwear-news/shoe-industry-news/foot-locker-dicks-stores-academy-wss-hibbett-sports-1239061184/). JD Sports' North American business is set to close 175 Hibbett stores as part of store-fleet optimisation. The closures may create an opportunity for rival sporting-goods retailers to capture displaced customer traffic.

- [JD Sports deep dive](https://www.omniscan.ai/benchmarks/uk-retail-2026-07?entity=jdsports&view=deep-dive)
- [JD Sports PDF report](https://www.omniscan.ai/benchmarks/uk-retail-2026-07/reports/jdsports.pdf)

### ASOS

**Leadership, Strategy & M&A shaped ASOS' media profile during July 2026**

ASOS ranked 8th of 10 by average monthly share of coverage (6.0%) in the UK Non-Grocery Retail benchmark for July 2026, with 65 mentions and a net tone of +45.

IndyBest reviews ASOS wedding-guest dresses priced at £50 or less, highlighting several ASOS Design styles. The review characterises the range as affordable, versatile and generally good value, while noting variable fabric quality and support. ASOS's Biarritz Beach textured cotton co-ord is promoted as a heatwave outfit, with the shirt and shorts on sale for around £31 combined. The article also suggests a linen-cotton co-ord from Next as an alternative. ASOS has launched the fourth adidas Originals x ASOS collection, including its first menswear range alongside womenswear. The collection is exclusive to ASOS and includes outerwear, tracksuits and shorts. ASOS's embellished cowl-neck midaxi dress is promoted as a petite-friendly wedding-guest option after being reduced from £160 to £49.99. The article cites positive social-media reaction to the dress.

Key messages:

- IndyBest reviews ASOS wedding-guest dresses priced at £50 or less, highlighting several ASOS Design styles. The review characterises the range as affordable, versatile and generally good value, while noting variable fabric quality and support.
- ASOS's Biarritz Beach textured cotton co-ord is promoted as a heatwave outfit, with the shirt and shorts on sale for around £31 combined. The article also suggests a linen-cotton co-ord from Next as an alternative.
- ASOS has launched the fourth adidas Originals x ASOS collection, including its first menswear range alongside womenswear. The collection is exclusive to ASOS and includes outerwear, tracksuits and shorts.
- ASOS's embellished cowl-neck midaxi dress is promoted as a petite-friendly wedding-guest option after being reduced from £160 to £49.99. The article cites positive social-media reaction to the dress.
- The report says Prime Minister Andy Burnham plans a £1bn tax raid on Amazon and ASOS to fund a pub-tax break.

Leading themes:

- Leadership, Strategy & M&A: 35.4% of ASOS's coverage (theme index 1.47, net tone +61)
- Product, Ranges & Brands: 33.8% of ASOS's coverage (theme index 1.95, net tone +68)
- Policy & Regulation: 9.2% of ASOS's coverage (theme index 1.68, net tone −83)

Notable positive coverage:

- 31 July 2026, independent.co.uk: [Best Asos wedding guest dresses for every celebration - all under £50](https://www.independent.co.uk/extras/indybest/fashion-beauty/womens-clothing/best-asos-wedding-guest-dresses-b3025209.html). IndyBest reviews ASOS wedding-guest dresses priced at £50 or less, highlighting several ASOS Design styles. The review characterises the range as affordable, versatile and generally good value, while noting variable fabric quality and support.
- 31 July 2026, mirror.co.uk: [Louise Thompson is wearing this on-sale £31 co-ord on repeat in the heatwave](https://www.mirror.co.uk/3am/style/louise-thompson-wearing-sale-31-37498292). ASOS's Biarritz Beach textured cotton co-ord is promoted as a heatwave outfit, with the shirt and shorts on sale for around £31 combined. The article also suggests a linen-cotton co-ord from Next as an alternative.
- 30 July 2026, thesun.co.uk: [The adidas Originals x ASOS collaboration JUST dropped - these are our top picks](https://www.thesun.co.uk/fabulous/39914793/adidas-originals-x-asos-collaboration-top-picks/). ASOS and adidas Originals have launched their fourth collaboration, including their first menswear range. The collection is exclusively available on ASOS.com.

Notable negative coverage:

- 21 July 2026, telegraph.co.uk: [Burnham to launch £1bn raid on Amazon and Asos to pay for pub tax break](https://www.telegraph.co.uk/business/2026/07/21/burnham-to-launch-1bn-raid-on-amazon-and-asos-to-pay-for-pu/). The report says Prime Minister Andy Burnham plans a £1bn tax raid on Amazon and ASOS to fund a pub-tax break.
- 13 July 2026, mirror.co.uk: [ASOS shopper livid after 'ridiculous' delivery fee appears on app](https://www.mirror.co.uk/money/shopping-deals/asos-shopper-livid-after-ridiculous-37402935). An ASOS customer criticised delivery charges and a £3.95 handling fee triggered by her high returns rate. ASOS uses an individual return-rate calculation, with the fee applying where returns exceed 70% and less than £40 of goods is kept.
- 27 July 2026, goodonyou.eco: [10 Fast Fashion Brands We Avoid At All Costs](https://goodonyou.eco/fast-fashion-brands-we-avoid/). The article characterises ASOS and Topshop as long-established fast-fashion companies and links fast fashion to overproduction, waste and poor sustainability practices. It urges greater transparency and more responsible purchasing choices across the fashion sector.

- [ASOS deep dive](https://www.omniscan.ai/benchmarks/uk-retail-2026-07?entity=asos&view=deep-dive)
- [ASOS PDF report](https://www.omniscan.ai/benchmarks/uk-retail-2026-07/reports/asos.pdf)

### Kingfisher

**Kingfisher’s visibility swung between results, digital expansion and product scrutiny**

Kingfisher ranked 9th of 10 by average monthly share of coverage (4.0%) in the UK Non-Grocery Retail benchmark for July 2026, with 43 mentions and a net tone of +53.

In July 2026, Kingfisher recorded 43 mentions, 4% of cohort coverage and rank #9, with net sentiment of +53. Coverage focused on Online, Digital & Delivery. July 2026: B&Q opened a sustainability-focused flagship in Cheltenham — Retail Gazette. B&Q has appointed Laura Karsunky as director of retail media to expand its digital advertising and supplier-media proposition. Karsunky joins from Amazon Ads and will help develop the next phase of B&Q's retail-media offering. Kingfisher's chief AI officer discusses the group’s early adoption of AI for customer and colleague experiences. Group research found 58% of UK adults would accept AI product recommendations while shopping. Aldi is launching a £14.99 clothes airer positioned as a cheaper alternative to a similar £39.99 B&Q product. B&Q's version is described as having greater drying capacity and weather-resistant materials.

Key messages:

- B&Q has appointed Laura Karsunky as director of retail media to expand its digital advertising and supplier-media proposition. Karsunky joins from Amazon Ads and will help develop the next phase of B&Q's retail-media offering.
- Kingfisher's chief AI officer discusses the group’s early adoption of AI for customer and colleague experiences. Group research found 58% of UK adults would accept AI product recommendations while shopping.
- Aldi is launching a £14.99 clothes airer positioned as a cheaper alternative to a similar £39.99 B&Q product. B&Q's version is described as having greater drying capacity and weather-resistant materials.
- Kingfisher-owned Screwfix has launched a Price Promise to match qualifying competitors' lower prices or refund the difference. The scheme covers store, online, app and Sprint purchases.
- B&Q has opened a sustainability-focused flagship in Cheltenham to test greener product displays, advice and services for potential wider rollout. The store features solar power, recycling facilities, refurbished tools and lower-impact home-improvement ranges.

Leading themes:

- Online, Digital & Delivery: 27.9% of Kingfisher's coverage (theme index 7.46, net tone +92)
- Policy & Regulation: 18.6% of Kingfisher's coverage (theme index 3.59, net tone +13)
- Pricing, Value & Promotions: 16.3% of Kingfisher's coverage (theme index 1.22, net tone 0)

Notable positive coverage:

- 22 July 2026, theretailbulletin.com: [B&Q appoints Laura Karsunky as director of retail media](https://www.theretailbulletin.com/home-and-diy/bq-appoints-laura-karsunky-as-director-of-retail-media-22-07-2026/). B&Q has appointed Laura Karsunky as director of retail media to expand its digital advertising and supplier-media proposition. Karsunky joins from Amazon Ads and will help develop the next phase of B&Q's retail-media offering.
- 27 July 2026, retail-week.com: [Q&A: Kingfisher chief AI officer on being ahead of the curve with ...](https://www.retail-week.com/people/qanda-kingfisher-chief-ai-officer-on-being-ahead-of-the-curve-with-ai-agents-and-agentic-commerce/7051737.article). Kingfisher's chief AI officer discusses the group’s early adoption of AI for customer and colleague experiences. Group research found 58% of UK adults would accept AI product recommendations while shopping.
- 27 July 2026, retailtechinnovationhub.com: [Former dunnhumby executive Jez Collins takes on Head of Data Monetisation position at Kingfisher -- Retail Technology Innovation Hub](https://retailtechinnovationhub.com/home/2026/7/26/former-dunnhumby-executive-jez-collins-takes-on-head-of-data-monetisation-position-at-kingfisher). Kingfisher appointed Jez Collins as head of data monetisation. Its B&Q business also appointed Laura Karsunky as director of retail media to develop its supplier and customer proposition.

Notable negative coverage:

- 23 July 2026, mirror.co.uk: [Aldi's £15 laundry gadget similar to £40 B&Q version out Thursday](https://www.mirror.co.uk/money/shopping-deals/aldis-15-fast-drying-laundry-37468198). Aldi is launching a £14.99 clothes airer positioned as a cheaper alternative to a similar £39.99 B&Q product. B&Q's version is described as having greater drying capacity and weather-resistant materials.
- 15 July 2026, mirror.co.uk: [New Aldi £15 ultrasonic cleaner similar to £84 B&Q version](https://www.mirror.co.uk/money/shopping-deals/new-aldi-15-ultrasonic-cleaner-37434253). Aldi's new £14.99 ultrasonic cleaner is compared with B&Q's £83.99 Nedis ultrasonic jewellery cleaner. The article positions Aldi as the substantially cheaper alternative.

- [Kingfisher deep dive](https://www.omniscan.ai/benchmarks/uk-retail-2026-07?entity=kingfisher&view=deep-dive)
- [Kingfisher PDF report](https://www.omniscan.ai/benchmarks/uk-retail-2026-07/reports/kingfisher.pdf)

### Pets at Home

**Pets at Home holds tenth as results dominate visibility**

Pets at Home ranked 10th of 10 by average monthly share of coverage (2.7%) in the UK Non-Grocery Retail benchmark for July 2026, with 29 mentions and a net tone of +69.

In July 2026, Pets at Home recorded 29 mentions, 2.7% of cohort coverage and rank #10, with net sentiment of +69. Coverage focused on Product, Ranges & Brands. July 2026: Retail Gazette covered Sarah Findlater’s appointment as chief people officer across the retail, veterinary and insurance operations. Pets at Home and Halfords have partnered on colleague events and fundraising for the Pets Foundation. The initiative included pet-welfare advice, employee discounts and vehicle and cycling safety support. Pets at Home has issued BBQ food-safety and nutrition advice for pet owners during the UK heatwave. It recommends pet-safe treats and warns against foods including cooked bones, onions, garlic and skewers. Pets at Home research says pets receive an estimated 9.9 million additional meals a day during summer gatherings. Its veterinary director advises owners to limit BBQ leftovers and choose pet-safe treats.

Key messages:

- Pets at Home and Halfords have partnered on colleague events and fundraising for the Pets Foundation. The initiative included pet-welfare advice, employee discounts and vehicle and cycling safety support.
- Pets at Home has appointed former M&S chief people officer Sarah Findlater as chief people officer for the wider Pets Group. She will oversee people matters across Pets at Home, Vets for Pets and Pets Insurance.
- Pets at Home has issued BBQ food-safety and nutrition advice for pet owners during the UK heatwave. It recommends pet-safe treats and warns against foods including cooked bones, onions, garlic and skewers.
- Pets at Home research says pets receive an estimated 9.9 million additional meals a day during summer gatherings. Its veterinary director advises owners to limit BBQ leftovers and choose pet-safe treats.
- Pets at Home reported a 4.9% rise in first-quarter retail consumer revenue to £399 million, supported by its Retail Turnaround Plan. Group consumer revenue rose 3.9%, while full-year guidance was maintained.

Leading themes:

- Product, Ranges & Brands: 34.5% of Pets at Home's coverage (theme index 1.93, net tone +100)
- Trading & Results: 17.2% of Pets at Home's coverage (theme index 0.94, net tone +100)
- Leadership, Strategy & M&A: 17.2% of Pets at Home's coverage (theme index 0.69, net tone +80)

Notable positive coverage:

- 30 July 2026, retailgazette.co.uk: [Halfords and Pets at Home join forces to support Pets Foundation](https://www.retailgazette.co.uk/blog/2026/07/halfords-and-pets-at-home-join-forces-to-support-pets-foundation/). Pets at Home and Halfords have partnered on colleague events and fundraising for the Pets Foundation. The initiative included pet-welfare advice, employee discounts and vehicle and cycling safety support.
- 30 July 2026, retailgazette.co.uk: [Pets at Home appoints former M&S chief people officer](https://www.retailgazette.co.uk/blog/2026/07/pets-at-home-appoints-former-ms-chief-people-officer/). Pets at Home has appointed former M&S chief people officer Sarah Findlater as chief people officer for the wider Pets Group. She will oversee people matters across Pets at Home, Vets for Pets and Pets Insurance.
- 10 July 2026, express.co.uk: [Vets sound alarm over UK heatwave home BBQs causing 1 issue for pets](https://www.express.co.uk/news/uk/2227891/vets-sound-alarm-uk-heatwave). Pets at Home has issued BBQ food-safety and nutrition advice for pet owners during the UK heatwave. It recommends pet-safe treats and warns against foods including cooked bones, onions, garlic and skewers.

Notable negative coverage:

- 30 July 2026, liverpoolecho.co.uk: [She stole dog shampoo then spat at and punched a security guard](https://www.liverpoolecho.co.uk/news/liverpool-news/stole-dog-shampoo-spat-punched-34376893). A shoplifter who stole dog shampoo from a Pets at Home store and later assaulted a security guard at another retailer has received a suspended sentence and a three-year criminal behaviour order. She is banned from Cables Retail Park.

- [Pets at Home deep dive](https://www.omniscan.ai/benchmarks/uk-retail-2026-07?entity=petsathome&view=deep-dive)
- [Pets at Home PDF report](https://www.omniscan.ai/benchmarks/uk-retail-2026-07/reports/petsathome.pdf)

## Methodology

- **Share of coverage**: an organisation's mentions divided by all mentions of the organisations tracked in the same sector that month, in UK earned media. It is the central measure of media visibility in Omniscan benchmarks. "Average monthly share" is the mean of the monthly shares across the reporting period.
- **Mention**: one article that covers an organisation, classified as positive, neutral or negative in tone. Articles are deduplicated, and an organisation's own websites and passing sponsorship name-checks are excluded, so only earned media counts.
- **Net tone**: positive mentions minus negative mentions, as a percentage of all mentions (range −100 to +100).
- **Themes**: every article is assigned to one of the sector's editorial themes. A theme index above 1 means the organisation is covered on that theme more than its peers are; below 1 means less.
- **Calculation**: every figure is computed directly from the classified articles; narrative summaries are checked against those figures.
- **Sources**: UK national and international, trade and specialist, regional and local, and aggregator and syndication earned media.

## Other UK Non-Grocery Retail editions

- [UK retail media reputation tracker – 2026 year to date](https://www.omniscan.ai/benchmarks/uk-retail-2026-ytd.md)
- [UK retail media reputation tracker – H1 2026](https://www.omniscan.ai/benchmarks/uk-retail-2026-h1.md)
- [UK retail media reputation tracker – August 2026](https://www.omniscan.ai/benchmarks/uk-retail-2026-08.md)
- [UK retail media reputation tracker – September 2026](https://www.omniscan.ai/benchmarks/uk-retail-2026-09.md)
- [All Omniscan media benchmarks](https://www.omniscan.ai/benchmarks.md)

## How to cite

Omniscan, "UK retail media reputation tracker", July 2026 (1 July 2026–31 July 2026), published 1 September 2026. https://www.omniscan.ai/benchmarks/uk-retail-2026-07