---
title: UK retail media reputation tracker – August 2026
canonical_url: https://www.omniscan.ai/benchmarks/uk-retail-2026-08
type: dataset
publisher: Omniscan
sector: UK Non-Grocery Retail
period: August 2026
coverage_start: '2026-08-01'
coverage_end: '2026-08-31'
date_published: '2026-09-01'
last_updated: '2026-09-01'
organisations: 10
articles_analysed: 1785
mentions: 1240
data_download: https://www.omniscan.ai/benchmarks/uk-retail-2026-08/data.json
summary: Frasers Group had the highest average monthly share of coverage (22.1%) among
  10 retailers in UK earned media from 1 August 2026 to 31 August 2026, ahead of JD
  Sports (16.6%) and Next (15.4%).
---

# UK retail media reputation tracker: August 2026 (1 August 2026–31 August 2026)

> Frasers Group had the highest average monthly share of coverage (22.1%) among 10 retailers in UK earned media from 1 August 2026 to 31 August 2026, ahead of JD Sports (16.6%) and Next (15.4%). Dunelm had the most favourable net tone (+68). Omniscan analysed 1,785 articles containing 1,240 mentions of the retailers tracked.

Interactive version: https://www.omniscan.ai/benchmarks/uk-retail-2026-08

## UK Non-Grocery Retail ranking by share of coverage, August 2026

| Rank | Organisation | Average monthly share of coverage | Mentions | Positive | Neutral | Negative | Net tone |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | Frasers Group | 22.1% | 274 | 16% | 80% | 4% | +12 |
| 2 | JD Sports | 16.6% | 206 | 21% | 20% | 59% | −37 |
| 3 | Next | 15.4% | 191 | 66% | 31% | 3% | +63 |
| 4 | Dunelm | 12.9% | 160 | 69% | 30% | 1% | +68 |
| 5 | Primark | 7.7% | 96 | 59% | 27% | 14% | +46 |
| 6 | Debenhams Group | 6.9% | 86 | 56% | 16% | 28% | +28 |
| 7 | Currys | 5.5% | 68 | 35% | 56% | 9% | +26 |
| 8 | Kingfisher | 5.4% | 67 | 21% | 51% | 28% | −7 |
| 9 | ASOS | 5.1% | 63 | 57% | 38% | 5% | +52 |
| 10 | Pets at Home | 2.3% | 29 | 69% | 28% | 3% | +66 |

## Retailers in detail

### Frasers Group

**Frasers’ dealmaking reshaped its year-to-date media position**

Frasers Group ranked 1st of 10 by average monthly share of coverage (22.1%) in the UK Non-Grocery Retail benchmark for August 2026, with 274 mentions and a net tone of +12.

In August 2026, Frasers Group recorded 274 mentions, 22.1% of cohort coverage and rank #1, with net sentiment of +12. Coverage focused on Leadership, Strategy & M&A. August 2026: volume rose by 21 to 274 while share eased 1.2 points to 22.1% and first place was retained; Frasers acquired Harvey Nichols. Frasers Group acquired Harvey Nichols from administrator FTI Consulting in a pre-pack transaction, including its UK stores, stock and international franchise agreements. Frasers says it will integrate the luxury department store into its existing luxury ecosystem while pursuing a turnaround. Go Outdoors is offering members Helen Skelton's Craghoppers fleece for £39.97, compared with a £75 standard price. The article promotes the retailer's £5 annual membership discount programme and wider sale.

Key messages:

- Frasers Group acquired Harvey Nichols from administrator FTI Consulting in a pre-pack transaction, including its UK stores, stock and international franchise agreements. Frasers says it will integrate the luxury department store into its existing luxury ecosystem while pursuing a turnaround.
- Go Outdoors is offering members Helen Skelton's Craghoppers fleece for £39.97, compared with a £75 standard price. The article promotes the retailer's £5 annual membership discount programme and wider sale.
- The article examines Mike Ashley and Frasers Group's luxury-retail acquisition strategy following the purchase of Harvey Nichols and a larger Hugo Boss stake. It highlights falling premium-lifestyle sales and profits, store reductions at House of Fraser and Jack Wills, and scepticism about the strategy's financial success.
- French Connection has opened a 2,257 sq ft store at Frasers Plus Designer Outlet Leeds. The outlet says it is expanding its premium fashion offer and retailer mix.
- Frasers Group has acquired Harvey Nichols, prompting analysis of how it could revive the department-store brand. An analyst said Frasers' experience developing Flannels could help shape a new iteration of Harvey Nichols.

Leading themes:

- Leadership, Strategy & M&A: 69.3% of Frasers Group's coverage (theme index 6.03, net tone +5)
- Stores, Property & High Street: 10.9% of Frasers Group's coverage (theme index 0.85, net tone +43)
- Policy & Regulation: 9.5% of Frasers Group's coverage (theme index 1.55, net tone −23)

Notable positive coverage:

- 13 August 2026, drapersonline.com: [Frasers Group acquires Harvey Nichols](https://www.drapersonline.com/news/frasers-group-acquires-harvey-nichols). Frasers Group acquired Harvey Nichols from administrator FTI Consulting in a pre-pack transaction, including its UK stores, stock and international franchise agreements. Frasers says it will integrate the luxury department store into its existing luxury ecosystem while pursuing a turnaround.
- 19 August 2026, mirror.co.uk: [Get Helen Skelton's cosy £75 fleece for chilly weather for under £40](https://www.mirror.co.uk/3am/style/how-helen-skeltons-cosy-75-37568400). Go Outdoors is offering members Helen Skelton's Craghoppers fleece for £39.97, compared with a £75 standard price. The article promotes the retailer's £5 annual membership discount programme and wider sale.
- 18 August 2026, ft.com: [Mike Ashley's Frasers builds 48% stake in Hugo Boss](https://www.ft.com/content/13b9ac91-e7f2-4d70-b302-93f6b7b4c26a). Frasers Group has built a near-48% stake in Hugo Boss following its €2.7bn takeover offer. The group is pursuing a luxury-sector strategy through investments and acquisitions including Harvey Nichols.

Notable negative coverage:

- 27 August 2026, bbc.com: [Sports Direct's Ashley attacks Burnham over 'populist' High Street revival plans](https://www.bbc.com/news/articles/cn74mm2jz8jo). Sports Direct founder Mike Ashley criticised proposed business-rates and employment-cost policies, warning they could further damage high streets. He called for fundamental rates reform and challenged plans to raise levies on larger retail warehouses.
- 27 August 2026, expressandstar.com: [Andy Burnham’s plans to revive high street are ‘delusional’ – Mike Ashley](https://www.expressandstar.com/uk-news/andy-burnhams-plans-to-revive-high-street-are-delusional-mike-ashley-8946618). Frasers founder Mike Ashley said high-street businesses will be harmed unless business rates and employment costs are reduced. He also said store theft costs Frasers about £40 million annually.
- 27 August 2026, independent.co.uk: [Burnham's plans to revive high street are 'delusional', Mike Ashley says](https://www.independent.co.uk/news/uk/politics/andy-burnham-mike-ashley-high-street-plans-b3040692.html). Frasers Group founder Mike Ashley criticised proposed high-street and business-rates policies, arguing that rates and employment costs are harming retailers. He also said store theft costs Frasers around £40 million annually.

- [Frasers Group deep dive](https://www.omniscan.ai/benchmarks/uk-retail-2026-08?entity=frasersgroup&view=deep-dive)
- [Frasers Group PDF report](https://www.omniscan.ai/benchmarks/uk-retail-2026-08/reports/frasersgroup.pdf)

### JD Sports

**JD Sports finishes second amid trading-led August coverage**

JD Sports ranked 2nd of 10 by average monthly share of coverage (16.6%) in the UK Non-Grocery Retail benchmark for August 2026, with 206 mentions and a net tone of −37.

JD Sports finishes second amid trading-led August coverage August 2026: JD Sports cut its profit outlook after second-quarter sales weakened, particularly in North America, reported by Reuters. JD Sports finishes second amid trading-led August coverage. JD Sports has appointed former Ikea CEO Peter Agnefjäll as its new board chair from 1 September. The company highlighted his international retail experience as it pursues its strategic and international growth objectives. JD Sports customer operations executive Dan McGrath says RFID should be viewed as real-time inventory infrastructure for agentic commerce rather than simply a stock-accuracy tool. He says JD selected Checkpoint Systems and ItemOptix for an API-first RFID platform.

Key messages:

- JD Sports has appointed former Ikea CEO Peter Agnefjäll as its new board chair from 1 September. The company highlighted his international retail experience as it pursues its strategic and international growth objectives.
- JD Sports customer operations executive Dan McGrath says RFID should be viewed as real-time inventory infrastructure for agentic commerce rather than simply a stock-accuracy tool. He says JD selected Checkpoint Systems and ItemOptix for an API-first RFID platform.
- JD Sports has begun selling selected Yeezy footwear online and in participating US stores, marking Yeezy's return to physical retail. The move supports JD Sports' expanding North American business following its Hibbett acquisition.
- JD Sports has introduced an iced. drinks and sweet-treats concession at its Trafford Centre store, following rollouts at Liverpool ONE and Meadowhall. The article also notes JD Sports customer-operations executive Dan McGrath joining the RTIH Innovation Awards judging panel.
- RBC cut JD Sports earnings forecasts and its price target, citing weak German consumer demand, softer US footwear sales and plans to close around 40% of its German stores. The bank said Next could benefit from Germany’s shift to online shopping, while Primark needs to localise its German offer given its lack of online presence.

Leading themes:

- Trading & Results: 62.1% of JD Sports's coverage (theme index 5.4, net tone −87)
- Leadership, Strategy & M&A: 16.0% of JD Sports's coverage (theme index 0.62, net tone +39)
- Stores, Property & High Street: 11.7% of JD Sports's coverage (theme index 0.92, net tone +54)

Notable positive coverage:

- 7 August 2026, business-live.co.uk: [Former Ikea CEO to become JD Sports chair](https://www.business-live.co.uk/retail-consumer/former-ikea-ceo-become-jd-34418663). JD Sports has appointed former Ikea CEO Peter Agnefjäll as its new board chair from 1 September. The company highlighted his international retail experience as it pursues its strategic and international growth objectives.
- 11 August 2026, aol.ca: [JD Sports appoints former Ikea chief as chairman](https://www.aol.ca/articles/jd-sports-appoints-former-ikea-081845000.html). JD Sports appointed former Ikea chief Peter Agnefjall as chairman from September 1, replacing interim chair Darren Shapland. The retailer said his international leadership experience would support its growth and strategic objectives.
- 31 August 2026, retailtechinnovationhub.com: [Sainsbury's deploys RFID technology for Tu clothing range across 400 of UK grocery retailer's stores -- Retail Technology Innovation Hub](https://retailtechinnovationhub.com/home/2026/8/31/sainsburys-deploys-rfid-technology-for-tu-clothing-range-across-400-of-uk-retailers-stores). JD Sports customer operations executive Dan McGrath says RFID should be viewed as real-time inventory infrastructure for agentic commerce rather than simply a stock-accuracy tool. He says JD selected Checkpoint Systems and ItemOptix for an API-first RFID platform.

Notable negative coverage:

- 25 August 2026, proactiveinvestors.ca: [RBC warns on German consumer weakness, cuts H&M and JD Sports forecasts](https://www.proactiveinvestors.ca/companies/news/1097561/rbc-warns-on-german-consumer-weakness-cuts-h-m-and-jd-sports-forecasts-1097561.html?region=ca). RBC cut JD Sports earnings forecasts and its price target, citing weak German consumer demand, softer US footwear sales and plans to close around 40% of its German stores. The bank said Next could benefit from Germany’s shift to online shopping, while Primark needs to localise its German offer given its lack of online presence.
- 20 August 2026, aol.ca: [JD Sports cuts profit outlook as US sales drop, shares tumble](https://www.aol.ca/articles/britains-jd-sports-cuts-profit-063025000.html). JD Sports reduced its 2026/27 profit outlook to £700m-£800m after second-quarter like-for-like sales fell 3.1%, including a 6.8% fall in North America. Shares fell 12% in early trading.
- 20 August 2026, proactiveinvestors.com: [JD Sports Fashion lowers FY27 profit guidance](https://www.proactiveinvestors.com/companies/news/1097314/jd-sports-fashion-lowers-fy27-profit-guidance-1097314.html). JD Sports lowered FY27 profit guidance to £700m-£800m after Q2 organic sales fell 1.3% and like-for-like sales declined 3.1%. North American performance was particularly weak, although UK like-for-like sales rose 0.8% and the group retained its free-cash-flow guidance.

- [JD Sports deep dive](https://www.omniscan.ai/benchmarks/uk-retail-2026-08?entity=jdsports&view=deep-dive)
- [JD Sports PDF report](https://www.omniscan.ai/benchmarks/uk-retail-2026-08/reports/jdsports.pdf)

### Next

**Next ranked second overall as strategic stories widened its profile**

Next ranked 3rd of 10 by average monthly share of coverage (15.4%) in the UK Non-Grocery Retail benchmark for August 2026, with 191 mentions and a net tone of +63.

August 2026: share rose 4.9 percentage points to 15.4% and rank improved from fifth to third; stories included another guidance increase, international sales growth and the opening of the Bluewater flagship. JP Morgan said UK heatwaves boosted online clothing sales while reducing store footfall, benefiting Next's trading. Primark was seen as disadvantaged by its limited online presence. A reviewer positively compares Next’s £10 Eau Nude perfume with Chanel Coco Mademoiselle, finding their scents closely aligned at a substantially lower price. Next has opened its largest UK store at Bluewater, spanning 132,000 sq ft and tripling the footprint of its previous unit. Landsec described the opening as an endorsement of physical retail and the shopping centre destination. Deutsche Bank raised its Next price target after the retailer upgraded profit guidance, citing stronger-than-expected sales and earnings growth. The broker highlighted international growth and equity investments as sources of diversification.

Key messages:

- JP Morgan said UK heatwaves boosted online clothing sales while reducing store footfall, benefiting Next's trading. Primark was seen as disadvantaged by its limited online presence.
- A reviewer positively compares Next’s £10 Eau Nude perfume with Chanel Coco Mademoiselle, finding their scents closely aligned at a substantially lower price.
- Next has opened its largest UK store at Bluewater, spanning 132,000 sq ft and tripling the footprint of its previous unit. Landsec described the opening as an endorsement of physical retail and the shopping centre destination.
- Deutsche Bank raised its Next price target after the retailer upgraded profit guidance, citing stronger-than-expected sales and earnings growth. The broker highlighted international growth and equity investments as sources of diversification.
- Next upgraded its 2026 pre-tax profit target to £1.24bn and its sales target to £7.5bn after second-quarter sales exceeded forecasts by £70m. UK sales rose 2.8%, while international sales grew nearly 37%, supported by warm weather and stronger demand.

Leading themes:

- Trading & Results: 38.7% of Next's coverage (theme index 2.35, net tone +97)
- Leadership, Strategy & M&A: 20.9% of Next's coverage (theme index 0.84, net tone +13)
- Product, Ranges & Brands: 19.4% of Next's coverage (theme index 0.98, net tone +65)

Notable positive coverage:

- 27 August 2026, proactiveinvestors.com: [Marks & Spencer rebounds as JP Morgan sees Primark hit by heatwave footfall drop](https://www.proactiveinvestors.com/companies/news/1097713/marks-spencer-rebounds-as-jp-morgan-sees-primark-hit-by-heatwave-footfall-drop-1097713.html). JP Morgan said UK heatwaves boosted online clothing sales while reducing store footfall, benefiting Next's trading. Primark was seen as disadvantaged by its limited online presence.
- 12 August 2026, independent.co.uk: [This £10 perfume reminds me of Chanel Coco mademoiselle - but it's £70 cheaper](https://www.independent.co.uk/extras/indybest/fashion-beauty/womens-fragrances/chanel-coco-mademoiselle-next-alternative-b3031628.html). A reviewer positively compares Next’s £10 Eau Nude perfume with Chanel Coco Mademoiselle, finding their scents closely aligned at a substantially lower price.
- 5 August 2026, propertyweek.com: [Next opens its largest UK store at Bluewater shopping centre](https://www.propertyweek.com/news/uks-largest-next-store-opens-at-bluewater-shopping-centre). Next has opened its largest UK store at Bluewater, spanning 132,000 sq ft and tripling the footprint of its previous unit. Landsec described the opening as an endorsement of physical retail and the shopping centre destination.

Notable negative coverage:

- 26 August 2026, mirror.co.uk: [Cheapest supermarkets to buy school uniform - from M&S, Next to Asda and Tesco](https://www.mirror.co.uk/lifestyle/cheapest-supermarkets-buy-school-uniform-37595053). A school-uniform price comparison finds Next's equivalent items cost £41-£65, making it more expensive than supermarket alternatives. The article notes some parents may still favour Next for quality, fit or durability.

- [Next deep dive](https://www.omniscan.ai/benchmarks/uk-retail-2026-08?entity=next&view=deep-dive)
- [Next PDF report](https://www.omniscan.ai/benchmarks/uk-retail-2026-08/reports/next.pdf)

### Dunelm

**August coverage centred on Product, Ranges & Brands**

Dunelm ranked 4th of 10 by average monthly share of coverage (12.9%) in the UK Non-Grocery Retail benchmark for August 2026, with 160 mentions and a net tone of +68.

August 2026: share edged down 0.3 percentage points to 12.9% as volume rose by 17 and rank fell from second to fourth; stories included the launch of the Ask Dunelm shopping assistant. Dunelm homeware, including a lamp and sideboard, is presented as a lower-cost alternative to comparable Soho Home products. The sideboard is also promoted as being on sale. Dunelm is promoting its £24 Supersize Bubble Family Fleece Throw, with £2 from each sale during the campaign period going to Age UK. The article reports predominantly positive customer reviews of the product. Dunelm's £18 Artificial Pumpkin & Eucalyptus Wreath can reportedly be reduced to £2.69 for new TopCashback members using a sign-up bonus and cashback offer. The retailer is positioning the item as an autumn home-decor product.

Key messages:

- Dunelm homeware, including a lamp and sideboard, is presented as a lower-cost alternative to comparable Soho Home products. The sideboard is also promoted as being on sale.
- Dunelm is promoting its £24 Supersize Bubble Family Fleece Throw, with £2 from each sale during the campaign period going to Age UK. The article reports predominantly positive customer reviews of the product.
- Dunelm's £18 Artificial Pumpkin & Eucalyptus Wreath can reportedly be reduced to £2.69 for new TopCashback members using a sign-up bonus and cashback offer. The retailer is positioning the item as an autumn home-decor product.
- Dunelm is selling a £45 Tyrannosaurus Skull Table Lamp created with the Natural History Museum. The product has a 4.9-star customer rating, though some reviewers noted limitations in its lighting performance.
- Dunelm is promoting its disco-ball-inspired lighting range, including pendant shades, ceiling lights, table lamps and string lights. The article reports positive customer reviews alongside some practical fitting and light-output criticisms.

Leading themes:

- Product, Ranges & Brands: 56.9% of Dunelm's coverage (theme index 4.01, net tone +74)
- Pricing, Value & Promotions: 31.3% of Dunelm's coverage (theme index 4.5, net tone +64)
- Trading & Results: 5.6% of Dunelm's coverage (theme index 0.26, net tone +44)

Notable positive coverage:

- 14 August 2026, standard.co.uk: [These affordable Dunelm homeware buys look just like Soho Home](https://www.standard.co.uk/shopping/esbest/home-garden/dunelm-affordable-homeware-soho-home-b1293381.html). Dunelm homeware, including a lamp and sideboard, is presented as a lower-cost alternative to comparable Soho Home products. The sideboard is also promoted as being on sale.
- 28 August 2026, liverpoolecho.co.uk: [Dunelm shoppers 'don't want to get up' from cosy £24 fleece](https://www.liverpoolecho.co.uk/whats-on/shopping/dunelm-shoppers-dont-want-up-34534546.amp). Dunelm is promoting its £24 Supersize Bubble Family Fleece Throw, with £2 from each sale during the campaign period going to Age UK. The article reports predominantly positive customer reviews of the product.
- 21 August 2026, manchestereveningnews.co.uk: ['Charming' £18 Dunelm autumn wreath slashed to £2.69 in clever deal stack](https://www.manchestereveningnews.co.uk/whats-on/shopping/charming-18-dunelm-autumn-wreath-34487744.amp). Dunelm's £18 Artificial Pumpkin & Eucalyptus Wreath can reportedly be reduced to £2.69 for new TopCashback members using a sign-up bonus and cashback offer. The retailer is positioning the item as an autumn home-decor product.

Notable negative coverage:

- 25 August 2026, mirror.co.uk: [Lidl £3 decor piece looks like £17 Dunelm and £25 John Lewis](https://www.mirror.co.uk/money/shopping-deals/lidl-3-decor-piece-looks-37586867). The article compares Lidl's £2.99 alarm clock with a similar £17 Dunelm product, highlighting the substantial price difference. It describes Dunelm's Acctim Otis Bell Analogue Alarm Clock and its features.
- 21 August 2026, mirror.co.uk: [Lidl £20 furniture item looks like £50 Dunelm and £90 Tesco](https://www.mirror.co.uk/money/shopping-deals/lidl-20-furniture-item-looks-37577750). Lidl's £19.99 storage ottoman is compared with Dunelm's £50 Kristen Lozenge Ottoman. The article highlights Dunelm's comparable design, hidden storage, removable tray top and home-delivery availability.

- [Dunelm deep dive](https://www.omniscan.ai/benchmarks/uk-retail-2026-08?entity=dunelm&view=deep-dive)
- [Dunelm PDF report](https://www.omniscan.ai/benchmarks/uk-retail-2026-08/reports/dunelm.pdf)

### Primark

**Primark’s visibility swung between restructuring, expansion and value pressure**

Primark ranked 5th of 10 by average monthly share of coverage (7.7%) in the UK Non-Grocery Retail benchmark for August 2026, with 96 mentions and a net tone of +46.

In August 2026, Primark recorded 96 mentions, 7.7% of cohort coverage and rank #5, with net sentiment of +46. Coverage focused on Stores, Property & High Street. August 2026: share declined 4.6 percentage points to 7.7% and rank moved from third to fifth; stories included planned Minnesota and Georgia openings and Lefties’ UK expansion. Primark announced it will open its second Georgia store at Augusta Mall on 10 September, following its first Georgia opening in Lawrenceville. The Augusta site will add 28,000 square feet of selling space and bring Primark to 48 US locations. Primark is promoting a £7 foldable backpack described as suitable for cabin-bag allowances on Jet2, EasyJet and TUI flights. The article headline reports Primark's expansion in Florida through a new Vineland Premium Outlets location. The available body content contains only a cookie notice.

Key messages:

- Primark announced it will open its second Georgia store at Augusta Mall on 10 September, following its first Georgia opening in Lawrenceville. The Augusta site will add 28,000 square feet of selling space and bring Primark to 48 US locations.
- Primark is promoting a £7 foldable backpack described as suitable for cabin-bag allowances on Jet2, EasyJet and TUI flights.
- The article headline reports Primark's expansion in Florida through a new Vineland Premium Outlets location. The available body content contains only a cookie notice.
- JP Morgan said heatwave conditions boosted online clothing sales while reducing store footfall, weighing on Primark because it lacks a meaningful online channel. Next was identified as a beneficiary of strong trading.
- Inditex has opened Lefties' first UK store in Liverpool and plans further sites, using automated store systems and a nationwide online offer. The value-fashion launch is presented as intensifying competition for Primark, ASOS and Debenhams Group brands.

Leading themes:

- Stores, Property & High Street: 40.6% of Primark's coverage (theme index 4.01, net tone +67)
- Product, Ranges & Brands: 19.8% of Primark's coverage (theme index 1.01, net tone +95)
- Leadership, Strategy & M&A: 10.4% of Primark's coverage (theme index 0.41, net tone +10)

Notable positive coverage:

- 26 August 2026, uk.fashionnetwork.com: [Primark to open first Georgia store as US expansion continues](https://uk.fashionnetwork.com/news/Primark-to-open-first-georgia-store-as-us-expansion-continues,1860879.html). Primark will open its first Georgia store at Sugarloaf Mills near Atlanta on 8 September, taking its US estate to 47 stores. Further openings in Minnesota and Augusta, Georgia form part of its continuing US expansion.
- 20 August 2026, kentlive.news: ['Stylish' Primark £7 'folding' bag Jet2, EasyJet and TUI-approved](https://www.kentlive.news/whats-on/shopping/stylish-7-primark-bag-space-11119313). Primark is promoting a £7 foldable backpack described as suitable for cabin-bag allowances on Jet2, EasyJet and TUI flights.
- 31 August 2026, prnewswire.com: [Primark Accelerates Georgia Expansion with Second Store Arriving in Augusta September 10](https://www.prnewswire.com/news-releases/primark-accelerates-georgia-expansion-with-second-store-arriving-in-augusta-september-10-302865104.html). Primark announced it will open its second Georgia store at Augusta Mall on 10 September, following its first Georgia opening in Lawrenceville. The Augusta site will add 28,000 square feet of selling space and bring Primark to 48 US locations.

Notable negative coverage:

- 27 August 2026, proactiveinvestors.co.uk: [Marks & Spencer rebounds as JP Morgan sees Primark hit by heatwave footfall drop](https://www.proactiveinvestors.co.uk/companies/news/1097713). JP Morgan said heatwave conditions boosted online clothing sales while reducing store footfall, weighing on Primark because it lacks a meaningful online channel. Next was identified as a beneficiary of strong trading.
- 27 August 2026, theguardian.com: [Bots and bargains: Zara owner launches cut-price Lefties in UK to rival Primark](https://www.theguardian.com/business/2026/aug/27/zara-cut-price-lefties-uk-rival-primark). Inditex has opened Lefties' first UK store in Liverpool and plans further sites, using automated store systems and a nationwide online offer. The value-fashion launch is presented as intensifying competition for Primark, ASOS and Debenhams Group brands.
- 27 August 2026, thisismoney.co.uk: [Zara owner's new fast-fashion brand Lefties struts onto UK high street in major challenge to Primark](https://www.thisismoney.co.uk/money/markets/article-16084285/Zara-owners-new-fast-fashion-brand-Lefties-struts-UK-high-street-major-challenge-Primark.html). Inditex's Lefties has opened its first UK store in Liverpool and plans two further openings this year. The low-cost chain's automation, pricing and store format are presented as a significant competitive challenge to Primark.

- [Primark deep dive](https://www.omniscan.ai/benchmarks/uk-retail-2026-08?entity=primark&view=deep-dive)
- [Primark PDF report](https://www.omniscan.ai/benchmarks/uk-retail-2026-08/reports/primark.pdf)

### Debenhams Group

**Debenhams visibility swung between turnaround milestones and regulatory scrutiny**

Debenhams Group ranked 6th of 10 by average monthly share of coverage (6.9%) in the UK Non-Grocery Retail benchmark for August 2026, with 86 mentions and a net tone of +28.

August remained sixth at 6.9%, with Karen Millen’s physical-retail return, heatwave-related demand data and Boohoo’s French fine broadening the agenda beyond the promotions that led much of the earlier period. August 2026: Karen Millen announced its return to UK physical retail through TFG concessions, reported by Retail Gazette. A fashion article recommends faux-suede jackets from Boohoo, Topshop at ASOS and Next as high-street alternatives to Michelle Keegan's outfit. The products are generally presented as stylish, affordable autumn options. Debenhams is selling Dune's Huddle suede ballet pumps for £40, reduced from £79. The shoes are presented as a style worn by Holly Willoughby and suitable for autumn dressing. Karen Millen's embroidered applique midi dress is promoted at £97, reduced from £389, as an alternative to a Roman dress. ASOS is also cited as selling a discounted New Look embroidered midi dress.

Key messages:

- A fashion article recommends faux-suede jackets from Boohoo, Topshop at ASOS and Next as high-street alternatives to Michelle Keegan's outfit. The products are generally presented as stylish, affordable autumn options.
- Debenhams Group-owned Karen Millen is returning to physical UK retail through concessions at Fosse Park, Liverpool One and Aberdeen Union Square. The expansion is being undertaken with TFG following seven years as an online-only brand.
- Debenhams is selling Dune's Huddle suede ballet pumps for £40, reduced from £79. The shoes are presented as a style worn by Holly Willoughby and suitable for autumn dressing.
- Karen Millen's embroidered applique midi dress is promoted at £97, reduced from £389, as an alternative to a Roman dress. ASOS is also cited as selling a discounted New Look embroidered midi dress.
- Karen Millen is discounting a knitted midi dress from £159 to £63, with a further promotional code reduction available. The article discusses the product's styling, colour options and alternative dresses from other brands.

Leading themes:

- Stores, Property & High Street: 33.7% of Debenhams Group's coverage (theme index 3.09, net tone +41)
- Pricing, Value & Promotions: 22.1% of Debenhams Group's coverage (theme index 2.41, net tone +84)
- Policy & Regulation: 19.8% of Debenhams Group's coverage (theme index 3.35, net tone −94)

Notable positive coverage:

- 18 August 2026, mirror.co.uk: [Michelle Keegan stuns in suede jacket on Netflix set - here are four high street alternatives](https://www.mirror.co.uk/money/shopping-deals/michelle-keegan-stuns-suede-jacket-37560794.amp). A fashion article recommends faux-suede jackets from Boohoo, Topshop at ASOS and Next as high-street alternatives to Michelle Keegan's outfit. The products are generally presented as stylish, affordable autumn options.
- 14 August 2026, southwalesargus.co.uk: [Major fashion retailer returns to UK high street 7 years after all stores closed](https://www.southwalesargus.co.uk/news/national/uk-today/26463468.karen-millen-returns-uk-high-street-7-years/). Debenhams Group-owned Karen Millen is returning to physical UK retail through concessions at Fosse Park, Liverpool One and Aberdeen Union Square. The expansion is being undertaken with TFG following seven years as an online-only brand.
- 22 August 2026, finance.yahoo.com: [Clothing retailer returns to brick and mortar stores after 7 years](https://finance.yahoo.com/small-business/articles/clothing-retailer-returns-brick-mortar-203300369.html). Karen Millen is returning to physical UK retail through concessions at TFG-owned retailers after seven years as an online-only brand. Debenhams Group CEO Dan Finley said the move offers customers another way to experience the brand.

Notable negative coverage:

- 20 August 2026, lse.co.uk: [France fines Boohoo €2.3 million over deceptive discounts on website](https://www.lse.co.uk/news/france-fines-boohoo-23-million-over-deceptive-discounts-on-website-rfgqk1nkwc8l1bl.html). France's anti-fraud agency fined Boohoo €2.3 million for deceptive website discount practices. The action comes amid a wider French crackdown on fast-fashion businesses.
- 20 August 2026, channelstv.com: [France Fines UK Fashion Site Boohoo Over Fake Discounts](https://www.channelstv.com/2026/08/20/france-fines-uk-fashion-site-boohoo-over-fake-discounts/). French consumer regulator DGCCRF fined Boohoo €2.33 million for deceptive pricing and product-description practices. The investigation found that 95% of reviewed advertisements were non-compliant.
- 20 August 2026, lemonde.fr: [France fines UK fashion site Boohoo over fake sales](https://www.lemonde.fr/en/international/article/2026/08/20/france-fines-uk-fashion-site-boohoo-over-fake-sales_6756708_4.html). France's consumer-protection authority fined Boohoo €2.33 million for deceptive discount advertising and misleading material descriptions. Boohoo is reported as part of Debenhams Group.

- [Debenhams Group deep dive](https://www.omniscan.ai/benchmarks/uk-retail-2026-08?entity=debenhamsgroup&view=deep-dive)
- [Debenhams Group PDF report](https://www.omniscan.ai/benchmarks/uk-retail-2026-08/reports/debenhamsgroup.pdf)

### Currys

**Product, Ranges & Brands shaped Currys' media profile during August 2026**

Currys ranked 7th of 10 by average monthly share of coverage (5.5%) in the UK Non-Grocery Retail benchmark for August 2026, with 68 mentions and a net tone of +26.

In August 2026, Currys recorded 68 mentions, 5.5% of cohort coverage and rank #7, with net sentiment of +26. Coverage focused on Product, Ranges & Brands. August 2026: Currys prepared to make plug-in solar products available online and in larger stores — inews.co.uk. Former Currys chief executive Alex Baldock is set to join Boots as chief executive. The article credits Baldock with improving Currys' profitability, cash generation and share-price performance during his tenure. Currys has reduced an HP 14-inch laptop from £299 to £199 ahead of the back-to-school period. The article also notes its discounted charger bundle and outlines the laptop's specifications. The article rounds up Currys discount codes, promotions, student and keyworker offers, clearance deals and price-match policies. It also outlines delivery, trade-in, recycling and returns services.

Key messages:

- Former Currys chief executive Alex Baldock is set to join Boots as chief executive. The article credits Baldock with improving Currys' profitability, cash generation and share-price performance during his tenure.
- Currys has reduced an HP 14-inch laptop from £299 to £199 ahead of the back-to-school period. The article also notes its discounted charger bundle and outlines the laptop's specifications.
- The article rounds up Currys discount codes, promotions, student and keyworker offers, clearance deals and price-match policies. It also outlines delivery, trade-in, recycling and returns services.
- Currys-owned iD Mobile commissioned research on consumer frustration with hidden fees and promotes its mobile plans as transparent and good value. The campaign positions iD Mobile against unexpected charges and price rises.
- Currys has been shortlisted twice for Supply Chain Initiative of the Year at the 2026 RG Retail Excellence Awards, for its Four Retail Outbases and One Best Way initiatives. B&Q is also shortlisted for Sustainable Retailer of the Year.

Leading themes:

- Product, Ranges & Brands: 22.1% of Currys's coverage (theme index 1.13, net tone +13)
- Policy & Regulation: 20.6% of Currys's coverage (theme index 3.4, net tone 0)
- Pricing, Value & Promotions: 16.2% of Currys's coverage (theme index 1.66, net tone +55)

Notable positive coverage:

- 31 August 2026, cityam.com: ['Big hitter' Baldock readies Boots makeover](https://www.cityam.com/big-hitter-baldock-readies-boots-makeover/). Former Currys chief executive Alex Baldock is set to join Boots as chief executive. The article credits Baldock with improving Currys' profitability, cash generation and share-price performance during his tenure.
- 21 August 2026, mirror.co.uk: [14 inch laptop that 'lasts all day' now £100 off in sale - just in time for uni](https://www.mirror.co.uk/money/shopping-deals/best-student-laptop-deal-uni-37577169). Currys has reduced an HP 14-inch laptop from £299 to £199 ahead of the back-to-school period. The article also notes its discounted charger bundle and outlines the laptop's specifications.
- 20 August 2026, independent.co.uk: [Best Currys discount codes August 2026](https://www.independent.co.uk/deals/currys-discount-code-b2709528.html). The article rounds up Currys discount codes, promotions, student and keyworker offers, clearance deals and price-match policies. It also outlines delivery, trade-in, recycling and returns services.

Notable negative coverage:

- 23 August 2026, express.co.uk: ['Scammers put me in £1,400 debt after taking out mobile contract in my name'](https://www.express.co.uk/news/uk/2241253/scammers-put-me-in-debt-mobile-contract). A customer says fraudsters opened an iD Mobile account in her name, resulting in debt collection action and a negative credit-file marker. iD Mobile confirmed the account was fraudulent and the marker was subsequently removed.
- 15 August 2026, mirror.co.uk: [New Aldi robot cleaner similar to £300 Currys version out Thursday](https://www.mirror.co.uk/money/shopping-deals/new-aldi-robot-cleaner-similar-37555393). Aldi is launching a £69.99 robot vacuum cleaner that is compared with Currys' £299 Eufy RoboVac L60 Hybrid. The article contrasts their price, cleaning functions and navigation features.
- 18 August 2026, moneysavingexpert.com: ['Scammers took out a £1,400 mobile contract in my name' - how to protect your identity from theft](https://www.moneysavingexpert.com/news/2026/08/id-mobile-contract-fraud/). A consumer was pursued for a fraudulent £1,424.95 iD Mobile account before iD Mobile confirmed the fraud and removed the credit-file marker. iD Mobile acknowledged directing her to an incorrect phone line and outlined its order-verification process.

- [Currys deep dive](https://www.omniscan.ai/benchmarks/uk-retail-2026-08?entity=currys&view=deep-dive)
- [Currys PDF report](https://www.omniscan.ai/benchmarks/uk-retail-2026-08/reports/currys.pdf)

### Kingfisher

**Kingfisher’s visibility swung between results, digital expansion and product scrutiny**

Kingfisher ranked 8th of 10 by average monthly share of coverage (5.4%) in the UK Non-Grocery Retail benchmark for August 2026, with 67 mentions and a net tone of −7.

In August 2026, Kingfisher recorded 67 mentions, 5.4% of cohort coverage and rank #8, with net sentiment of -7. Coverage focused on B&Q’s recall of a table fan over electric-shock and fire risks. B&Q chief executive Graham Bell offers advice on low-cost, renter-friendly DIY improvements. The article highlights products including stick-on tiles, suction storage and no-drill blinds. RBC named Kingfisher, Next and Dunelm among its preferred UK retail investments despite subdued housing activity and fragile consumer confidence. It highlighted Kingfisher's TradePoint and B&Q marketplace opportunities, Next's international growth and Dunelm's relatively low London exposure. B&Q has made disabled toilets across its stores stoma-friendly following a campaign that began in Bristol. The initiative is featured as part of a BBC programme on long Covid and health access. Kingfisher-owned Screwfix has appointed Incubeta to manage PPC and provide strategic consultancy across the UK and Ireland. The partnership supports Screwfix's ecommerce growth plans through AI-led feed management and automation.

Key messages:

- B&Q chief executive Graham Bell offers advice on low-cost, renter-friendly DIY improvements. The article highlights products including stick-on tiles, suction storage and no-drill blinds.
- RBC named Kingfisher, Next and Dunelm among its preferred UK retail investments despite subdued housing activity and fragile consumer confidence. It highlighted Kingfisher's TradePoint and B&Q marketplace opportunities, Next's international growth and Dunelm's relatively low London exposure.
- B&Q has made disabled toilets across its stores stoma-friendly following a campaign that began in Bristol. The initiative is featured as part of a BBC programme on long Covid and health access.
- Kingfisher-owned Screwfix has appointed Incubeta to manage PPC and provide strategic consultancy across the UK and Ireland. The partnership supports Screwfix's ecommerce growth plans through AI-led feed management and automation.
- B&Q is selling YouGarden Mini Mixed Daffodil Bulbs for £19.99, with a TopCashback promotion potentially reducing the effective cost to £4.66 for eligible customers. The product has received positive customer reviews.

Leading themes:

- Policy & Regulation: 34.3% of Kingfisher's coverage (theme index 6.49, net tone −43)
- Product, Ranges & Brands: 26.9% of Kingfisher's coverage (theme index 1.39, net tone −22)
- Trading & Results: 9.0% of Kingfisher's coverage (theme index 0.44, net tone 0)

Notable positive coverage:

- 27 August 2026, bbc.com: [Experts' five tips to make a rented property feel like home](https://www.bbc.com/news/articles/c3w0972z5d8o). B&Q chief executive Graham Bell offers advice on low-cost, renter-friendly DIY improvements. The article highlights products including stick-on tiles, suction storage and no-drill blinds.
- 3 August 2026, proactiveinvestors.com: [Retailers Kingfisher, B&M and Next backed to benefit from subdued housing market](https://www.proactiveinvestors.com/companies/news/1096445/retailers-kingfisher-b-m-and-next-backed-to-benefit-from-subdued-housing-market-1096445.html). RBC named Kingfisher, Next and Dunelm among its preferred UK retail investments despite subdued housing activity and fragile consumer confidence. It highlighted Kingfisher's TradePoint and B&Q marketplace opportunities, Next's international growth and Dunelm's relatively low London exposure.
- 5 August 2026, bbc.co.uk: [Inside Health - Where are we at with long Covid?](https://www.bbc.co.uk/sounds/play/m002zrmr). B&Q has made disabled toilets across its stores stoma-friendly following a campaign that began in Bristol. The initiative is featured as part of a BBC programme on long Covid and health access.

Notable negative coverage:

- 21 August 2026, mirror.co.uk: [Lidl £15 furniture item similar to £50 B&Q and £130 Daals](https://www.mirror.co.uk/money/shopping-deals/lidl-15-furniture-item-similar-37577406). Lidl's £14.99 storage stool is compared with a similar £49.99 B&Q bar stool. The article outlines the B&Q product's design, dimensions and features.
- 17 August 2026, mirror.co.uk: [New £10 'modern' Lidl lamp similar to £55 B&Q](https://www.mirror.co.uk/money/shopping-deals/new-10-modern-lidl-lamp-37560059). B&Q is compared with Lidl's lower-priced LED desk lamp, with the B&Q product costing £54.99 against Lidl's £9.99 alternative. The article notes B&Q offers home delivery and describes the lamp's features.
- 17 August 2026, mirror.co.uk: ['Five levels of secure storage' with £6 Lidl organiser](https://www.mirror.co.uk/money/shopping-deals/five-levels-secure-storage-6-37560484). B&Q's £11.50 six-tier shoe rack is compared with a similar £5.99 Lidl organiser. The article highlights B&Q's additional storage tier but positions it as the more expensive option.

- [Kingfisher deep dive](https://www.omniscan.ai/benchmarks/uk-retail-2026-08?entity=kingfisher&view=deep-dive)
- [Kingfisher PDF report](https://www.omniscan.ai/benchmarks/uk-retail-2026-08/reports/kingfisher.pdf)

### ASOS

**Product, Ranges & Brands shaped ASOS' media profile during August 2026**

ASOS ranked 9th of 10 by average monthly share of coverage (5.1%) in the UK Non-Grocery Retail benchmark for August 2026, with 63 mentions and a net tone of +52.

August moved to ninth with a 5.1% share, while the agenda concentrated on the Test and React production model, a Cara Delevingne Topshop capsule and changes in menswear and marketplace leadership. Shore Capital raised its ASOS price target to 520p and retained a buy rating, citing increasing confidence in its turnaround. The broker highlighted lower inventory, recovered margins and 13 consecutive months of new-customer growth in ASOS's four largest markets. Topshop's new 16-piece capsule collection with Cara Delevingne is featured as part of an IndyBest shopping roundup. The collection is presented as a refreshed take on 2000s fashion. Topshop has launched a 16-piece Cara Delevingne capsule collection featuring denim, tailoring and wardrobe basics. The collaboration is positioned around London style and versatile seasonal pieces.

Key messages:

- Shore Capital raised its ASOS price target to 520p and retained a buy rating, citing increasing confidence in its turnaround. The broker highlighted lower inventory, recovered margins and 13 consecutive months of new-customer growth in ASOS's four largest markets.
- Topshop's new 16-piece capsule collection with Cara Delevingne is featured as part of an IndyBest shopping roundup. The collection is presented as a refreshed take on 2000s fashion.
- Topshop has launched a 16-piece Cara Delevingne capsule collection featuring denim, tailoring and wardrobe basics. The collaboration is positioned around London style and versatile seasonal pieces.
- The article highlights zebra print as a major high-street fashion trend and names Topshop and ASOS among retailers offering products in the style. It frames the trend as affordable and versatile.
- Tammy Girl briefly relaunched through an exclusive 2022 capsule collection on ASOS, but the range is no longer available on the site. The article says no subsequent major collections have been announced.

Leading themes:

- Product, Ranges & Brands: 49.2% of ASOS's coverage (theme index 2.72, net tone +74)
- Leadership, Strategy & M&A: 20.6% of ASOS's coverage (theme index 0.84, net tone +31)
- Trading & Results: 11.1% of ASOS's coverage (theme index 0.54, net tone +86)

Notable positive coverage:

- 28 August 2026, proactiveinvestors.com: [Shore Capital raises ASOS price target to 520p as turnaround gains recognition](https://www.proactiveinvestors.com/companies/news/1097718/shore-capital-raises-asos-price-target-to-520p-as-turnaround-gains-recognition-1097718.html). Shore Capital raised its ASOS price target to 520p from 420p and retained its buy rating, citing progress in the retailer’s turnaround. The broker pointed to lower inventory, recovered gross margins and growth in new customers.
- 27 August 2026, lse.co.uk: [Broker tips: Admiral, Computacenter, Asos](https://www.lse.co.uk/news/broker-tips-admiral-computacenter-asos-qydikjjsrfnonyv.html). Shore Capital raised its ASOS price target, citing increased confidence in the online retailer's turnaround and operational progress. The broker said the focus is now on ASOS returning to sustainable sales growth, profit and cash generation.
- 28 August 2026, independent.co.uk: [IndyBest shopping news: From how to cook like a GBBO star baker to Korean skincare](https://www.independent.co.uk/extras/indybest/indybest-newsletter-gbbo-korean-skincare-b3040481.html). Topshop's new 16-piece capsule collection with Cara Delevingne is featured as part of an IndyBest shopping roundup. The collection is presented as a refreshed take on 2000s fashion.

Notable negative coverage:

- 28 August 2026, mirror.co.uk: [Nostalgic 90s high street store launched a makeover only to disappear again](https://www.mirror.co.uk/news/uk-news/nostalgic-90s-high-street-fashion-37594059). Tammy Girl briefly relaunched through an exclusive 2022 capsule collection on ASOS, but the range is no longer available on the site. The article says no subsequent major collections have been announced.

- [ASOS deep dive](https://www.omniscan.ai/benchmarks/uk-retail-2026-08?entity=asos&view=deep-dive)
- [ASOS PDF report](https://www.omniscan.ai/benchmarks/uk-retail-2026-08/reports/asos.pdf)

### Pets at Home

**Pets at Home holds tenth as results dominate visibility**

Pets at Home ranked 10th of 10 by average monthly share of coverage (2.3%) in the UK Non-Grocery Retail benchmark for August 2026, with 29 mentions and a net tone of +66.

August’s 2.3% share combined the pet-insurance launch, the Pet Pals one-million-child milestone and reporting on membership and subscriptions. August 2026: Insurance Times reported Pets at Home’s entry into pet insurance through an exclusive Compare the Market launch. Pets at Home reported Q1 FY27 total consumer revenue growth of 3.9% to £614m, with retail consumer revenue up 4.9%. Its subscriptions, Care Plans and Pets Club membership programme are increasing recurring revenue and customer value. Pets at Home said its free Pet Pals in-store responsible-pet-ownership workshops have reached more than one million UK children. The retailer reported 132,303 attendees across six campaigns in the year to summer 2026. A seven-week-old puppy was treated at Falmouth Vets for Pets after a fishing hook became embedded in its cheek. The puppy is reported to be recovering well after treatment under anaesthetic.

Key messages:

- Pets at Home reported Q1 FY27 total consumer revenue growth of 3.9% to £614m, with retail consumer revenue up 4.9%. Its subscriptions, Care Plans and Pets Club membership programme are increasing recurring revenue and customer value.
- Pets at Home has launched pet insurance for dogs and cats, initially exclusively through Compare the Market before launch on its website and app in September. Policies offer three lifetime-cover tiers and veterinary-fee cover of up to £15,000.
- Pets at Home said its free Pet Pals in-store responsible-pet-ownership workshops have reached more than one million UK children. The retailer reported 132,303 attendees across six campaigns in the year to summer 2026.
- A seven-week-old puppy was treated at Falmouth Vets for Pets after a fishing hook became embedded in its cheek. The puppy is reported to be recovering well after treatment under anaesthetic.
- Leadership, Strategy & M&A accounted for 9 mentions in this edition.

Leading themes:

- Leadership, Strategy & M&A: 31.0% of Pets at Home's coverage (theme index 1.29, net tone +67)
- ESG, Supply Chain & Sustainability: 17.2% of Pets at Home's coverage (theme index 26.1, net tone +100)
- Trading & Results: 17.2% of Pets at Home's coverage (theme index 0.86, net tone +20)

Notable positive coverage:

- 4 August 2026, internetretailing.net: [Pets at Home builds growth through membership and subscriptions](https://internetretailing.net/pets-at-home-builds-growth-through-membership-and-subscriptions/). Pets at Home reported Q1 FY27 total consumer revenue growth of 3.9% to £614m, with retail consumer revenue up 4.9%. Its subscriptions, Care Plans and Pets Club membership programme are increasing recurring revenue and customer value.
- 20 August 2026, retailgazette.co.uk: [Pets at Home launches pet insurance offer in latest services push](https://www.retailgazette.co.uk/blog/2026/08/pets-at-home-launches-pet-insurance-offer-in-latest-services-push/). Pets at Home has launched a pet-insurance range through Compare the Market, with wider availability through its website and app from September. The offer forms part of the retailer's expansion of its pet-care services ecosystem.
- 27 August 2026, retailgazette.co.uk: [Pets at Home educates one million children through Pet Pals programme](https://www.retailgazette.co.uk/blog/2026/08/pets-at-home-workshops/). Pets at Home says its Pet Pals responsible-pet-ownership programme has educated more than one million children. The retailer reported growing bookings and attendance at free in-store workshops nationwide.

- [Pets at Home deep dive](https://www.omniscan.ai/benchmarks/uk-retail-2026-08?entity=petsathome&view=deep-dive)
- [Pets at Home PDF report](https://www.omniscan.ai/benchmarks/uk-retail-2026-08/reports/petsathome.pdf)

## Methodology

- **Share of coverage**: an organisation's mentions divided by all mentions of the organisations tracked in the same sector that month, in UK earned media. It is the central measure of media visibility in Omniscan benchmarks. "Average monthly share" is the mean of the monthly shares across the reporting period.
- **Mention**: one article that covers an organisation, classified as positive, neutral or negative in tone. Articles are deduplicated, and an organisation's own websites and passing sponsorship name-checks are excluded, so only earned media counts.
- **Net tone**: positive mentions minus negative mentions, as a percentage of all mentions (range −100 to +100).
- **Themes**: every article is assigned to one of the sector's editorial themes. A theme index above 1 means the organisation is covered on that theme more than its peers are; below 1 means less.
- **Calculation**: every figure is computed directly from the classified articles; narrative summaries are checked against those figures.
- **Sources**: UK national and international, trade and specialist, regional and local, and aggregator and syndication earned media.

## Other UK Non-Grocery Retail editions

- [UK retail media reputation tracker – 2026 year to date](https://www.omniscan.ai/benchmarks/uk-retail-2026-ytd.md)
- [UK retail media reputation tracker – H1 2026](https://www.omniscan.ai/benchmarks/uk-retail-2026-h1.md)
- [UK retail media reputation tracker – July 2026](https://www.omniscan.ai/benchmarks/uk-retail-2026-07.md)
- [UK retail media reputation tracker – September 2026](https://www.omniscan.ai/benchmarks/uk-retail-2026-09.md)
- [All Omniscan media benchmarks](https://www.omniscan.ai/benchmarks.md)

## How to cite

Omniscan, "UK retail media reputation tracker", August 2026 (1 August 2026–31 August 2026), published 1 September 2026. https://www.omniscan.ai/benchmarks/uk-retail-2026-08