---
title: UK retail media reputation tracker – September 2026
canonical_url: https://www.omniscan.ai/benchmarks/uk-retail-2026-09
type: dataset
publisher: Omniscan
sector: UK Non-Grocery Retail
period: September 2026
coverage_start: '2026-09-01'
coverage_end: '2026-09-30'
date_published: '2026-10-04'
last_updated: '2026-10-04'
organisations: 10
articles_analysed: 2243
mentions: 1614
data_download: https://www.omniscan.ai/benchmarks/uk-retail-2026-09/data.json
summary: Primark had the highest average monthly share of coverage (16.3%) among 10
  retailers in UK earned media from 1 September 2026 to 30 September 2026, ahead of
  Dunelm (15.2%) and Frasers Group (12.1%).
---

# UK retail media reputation tracker: September 2026 (1 September 2026–30 September 2026)

> Primark had the highest average monthly share of coverage (16.3%) among 10 retailers in UK earned media from 1 September 2026 to 30 September 2026, ahead of Dunelm (15.2%) and Frasers Group (12.1%). ASOS had the most favourable net tone (+61). Omniscan analysed 2,243 articles containing 1,614 mentions of the retailers tracked.

Interactive version: https://www.omniscan.ai/benchmarks/uk-retail-2026-09

## UK Non-Grocery Retail ranking by share of coverage, September 2026

| Rank | Organisation | Average monthly share of coverage | Mentions | Positive | Neutral | Negative | Net tone |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | Primark | 16.3% | 263 | 39% | 45% | 16% | +22 |
| 2 | Dunelm | 15.2% | 245 | 44% | 47% | 9% | +35 |
| 3 | Frasers Group | 12.1% | 195 | 14% | 63% | 23% | −8 |
| 3 | JD Sports | 12.1% | 196 | 34% | 31% | 35% | −1 |
| 5 | Debenhams Group | 11.3% | 182 | 56% | 37% | 7% | +50 |
| 6 | Next | 9.1% | 147 | 49% | 46% | 5% | +44 |
| 7 | Kingfisher | 8.9% | 143 | 50% | 27% | 23% | +28 |
| 8 | Currys | 6.7% | 108 | 60% | 33% | 7% | +54 |
| 9 | ASOS | 6.3% | 102 | 64% | 33% | 3% | +61 |
| 10 | Pets at Home | 2.0% | 33 | 36% | 52% | 12% | +24 |

## Retailers in detail

### Primark

**Home delivery leads Primark’s first-ranked September profile**

Primark ranked 1st of 10 by average monthly share of coverage (16.3%) in the UK Non-Grocery Retail benchmark for September 2026, with 263 mentions and a net tone of +22.

Reporting from The Independent, City A.M. and Retail Gazette centred on Primark’s planned British home-delivery service and £90m acquisition of an automated Sheffield fulfilment facility from Debenhams Group. Primark ranked first with 263 mentions, representing 16.3% of tracked-company mentions in September. Online, digital and delivery led the subject mix with 81 mentions, followed by trading and results with 51, stores, property and the high street with 38, and products, ranges and brands with 32. Trading coverage included an expected 3% fall in fourth-quarter like-for-like sales, modest UK growth, price cuts and owner ABF’s preparations for a planned demerger. The retailer also marked its 500th store with an opening in Naples and entered its 20th international market by opening its first Bahrain store through Alshaya Group. Sustainability reporting covered a multi-year agreement with Circ to use polyester derived from textile waste in clothing from 2029.

Key messages:

- Primark accounted for 16.3% of tracked-company mentions and ranked #1 among 10 in September 2026.
- Coverage concentrated on Online, Digital & Delivery and Trading & Results.
- 263 captured company mentions were recorded in September 2026.
- British home-delivery launch and Sheffield fulfilment acquisition — The Independent

Leading themes:

- Online, Digital & Delivery: 30.8% of Primark's coverage (theme index 4.84, net tone +27)
- Trading & Results: 19.4% of Primark's coverage (theme index 0.67, net tone −49)
- Stores, Property & High Street: 14.4% of Primark's coverage (theme index 2.47, net tone +79)

Notable positive coverage:

- 1 September 2026, thesun.ie: ['When and where?' - fashion fans desperate to find must-have deer print co-ord as Primark teases new autumn look](https://www.thesun.ie/fabulous/17553804/fashion-fans-desperate-deer-print-co-ord-primark/). Primark has previewed a deer-print faux-fur jacket, mini skirt and handbag range for autumn. Shoppers responded enthusiastically, with some items already arriving in stores.
- 1 September 2026, rte.ie: [New Naples outlet becomes Primark's 500th store worldwide](https://www.rte.ie/news/business/2026/0901/1589972-primark-opens-its-500th-store-in-naples/). Primark opened its 500th store in Naples, Italy, marking a milestone in its international expansion. The retailer plans further openings in Portugal, Romania and the US.
- 1 September 2026, democrata.es: [Primark celebrates its 500th store with a new opening in Naples](https://www.democrata.es/en/economy/primark-celebrates-its-500th-store-with-a-new-opening-in-naples/amp/). Primark has opened its 500th store in Naples as it continues international expansion across 19 markets. The retailer said its physical-store model remains central, supported by digital tools and UK click-and-collect.

Notable negative coverage:

- 11 September 2026, denbighshirefreepress.co.uk: [Primark tells shoppers 'stop using immediately' due to serious chemical risk](https://www.denbighshirefreepress.co.uk/news/national/uk-today/26540891.primark-urgently-recalls-disney-product-chemical-risk/). Primark has recalled a Disney-themed 101 Dalmatians purse sold in UK stores after it was found to contain phthalates above permitted levels. The product breached chemical and product-safety regulations and customers have been told to stop using it immediately.
- 10 September 2026, en.ilsole24ore.com: [Ab Foods plummets in London; Primark focuses on online sales to stem the decline in turnover](https://en.ilsole24ore.com/art/ab-foods-plummets-primark-in-london-focuses-on-online-sales-to-stem-the-decline-AJYPC18). Associated British Foods expects Primark fourth-quarter like-for-like sales to fall 3%, driven by weak continental European trading, while investors reacted negatively to its update. Primark will introduce UK home delivery using a £90m Sheffield fulfilment centre acquired from Boohoo, part of Debenhams Group.
- 5 September 2026, express.co.uk: [Primark issues urgent product recall over 'chemical' risk](https://www.express.co.uk/news/uk/2245846/primark-issues-urgent-product-recall). Primark has recalled kitchen accessories after lead levels above permitted limits were identified in a component. Customers can return the products to Primark stores for a full refund.

- [Primark deep dive](https://www.omniscan.ai/benchmarks/uk-retail-2026-09?entity=primark&view=deep-dive)
- [Primark PDF report](https://www.omniscan.ai/benchmarks/uk-retail-2026-09/reports/primark.pdf)

### Dunelm

**Growth plan and autumn ranges shape Dunelm’s September profile**

Dunelm ranked 2nd of 10 by average monthly share of coverage (15.2%) in the UK Non-Grocery Retail benchmark for September 2026, with 245 mentions and a net tone of +35.

Dunelm’s three-year Winning Hearts & Homes strategy was a prominent development in September coverage, with plans for about £100m in cost savings, technology and supply-chain investment, estate renewal and up to 10 new stores annually. Trading reports recorded 3.1% annual sales growth and flat pre-tax profit of £211m, alongside softer early-year trading during unusually hot weather. Dunelm ranked second with 245 mentions, representing 15.2% of tracked-company mentions. Products, ranges and brands formed the largest subject area with 97 mentions, followed by trading and results with 51, leadership, strategy and M&A with 49, and pricing, value and promotions with 37. Product coverage included an autumn campaign centred on accessible seasonal home refreshes, the Posie Gingham sideboard and six Christmas decorating themes. Financial-market coverage presented contrasting assessments, with Deutsche Bank upgrading the shares before the strategy update and Panmure Liberum subsequently downgrading the retailer over doubts about growth investment, cost savings and sales momentum.

Key messages:

- Dunelm accounted for 15.2% of tracked-company mentions and ranked #2 among 10 in September 2026.
- Coverage concentrated on Product, Ranges & Brands and Trading & Results.
- 245 captured company mentions were recorded in September 2026.
- Dunelm launched its Winning Hearts & Homes strategy — Insight DIY.

Leading themes:

- Product, Ranges & Brands: 39.6% of Dunelm's coverage (theme index 3.61, net tone +61)
- Trading & Results: 20.8% of Dunelm's coverage (theme index 0.73, net tone −18)
- Leadership, Strategy & M&A: 20.0% of Dunelm's coverage (theme index 0.88, net tone +31)

Notable positive coverage:

- 1 September 2026, housebeautiful.com: [Dunelm unveils 6 Christmas decorating trends for a more festive home – including an £8 striped bow](https://www.housebeautiful.com/uk/decorate/a73552186/dunelm-christmas-decorating-trends-2026/). Dunelm has unveiled six Christmas 2026 home-decoration trends, including Vintage Christmas, Winter Woodland and Supper Club Sparkle. The collection includes lower-priced seasonal products such as an £8 striped bow.
- 2 September 2026, independent.co.uk: [Dunelm discount codes for September 2026](https://www.independent.co.uk/deals/dunelm-discount-code-b2695985.html). The article outlines Dunelm discounts including 10% off first app orders, student orders over £60 and birthday purchases, plus outlet and clearance savings. It also details delivery, click-and-collect and returns options.
- 2 September 2026, idealhome.co.uk: [I instantly fell in love with this Dunelm gingham sideboard](https://www.idealhome.co.uk/all-rooms/dunelm-posie-gingham-sideboard). Dunelm has launched its Posie Gingham Wide Mango Wood Sideboard as part of its autumn/winter 2026 collection. The article positively reviews the £599 product and highlights other items in the Vintage Emporium range.

Notable negative coverage:

- 11 September 2026, proactiveinvestors.co.uk: [Panmure Liberum downgrades Dunelm to 'sell' as growth plan raises doubts](https://www.proactiveinvestors.co.uk/companies/news/1098418/panmure-liberum-downgrades-dunelm-to-sell-as-growth-plan-raises-doubts-1098418.html). Panmure Liberum downgraded Dunelm to sell and cut its target price, citing doubts over the retailer's growth investment, cost-saving plans and slowing sales momentum. The broker expects lower profit and warns investment may be needed to arrest declining sales.
- 25 September 2026, thesun.co.uk: [Famous British homeware brand SHUTS website as it plunges into administration](https://www.thesun.co.uk/money/40491288/iconic-british-brand-shuts-website-plunges-into-administration/). Designers Guild has entered administration, shut its website and made most of its 93 staff redundant. The article states that Dunelm acquired the luxury homeware brand in 2025.
- 8 September 2026, investorschronicle.co.uk: [Dunelm and Fuller, Smith & Turner: Markets live](https://www.investorschronicle.co.uk/live-blog/f4effa42-92f1-4ee7-8553-a1e46b9408d1). Dunelm shares fell 11% after the retailer reported flat annual pre-tax profit and softer trading in the first six weeks of FY27. Sales rose 3% to £1.8bn, but higher operating and financing costs weighed on results.

- [Dunelm deep dive](https://www.omniscan.ai/benchmarks/uk-retail-2026-09?entity=dunelm&view=deep-dive)
- [Dunelm PDF report](https://www.omniscan.ai/benchmarks/uk-retail-2026-09/reports/dunelm.pdf)

### Frasers Group

**Hugo Boss boardroom push defines Frasers Group’s September profile**

Frasers Group ranked 3rd of 10 by average monthly share of coverage (12.1%) in the UK Non-Grocery Retail benchmark for September 2026, with 195 mentions and a net tone of −8.

Frasers Group’s pursuit of majority control at Hugo Boss led its September coverage, alongside Michael Murray’s appointment as chair of the German company’s supervisory board after the retailer raised its holding to 47.89%. The group recorded 195 mentions and ranked joint third with 12.1% of tracked-company mentions. Leadership, strategy and M&A dominated the subject mix with 130 mentions, far ahead of stores, property and the high street with 33 and policy and regulation with 18. Stories also covered Hugo Boss chair Stephan Sturm’s planned departure under pressure from Frasers and a prospective board confrontation at Accent Group amid Frasers’ takeover bid. Elsewhere, Harvey Nichols resumed online trading under Frasers Group Trading Limited, incorporating the Frasers Plus loyalty and payments proposition, while Sports Direct prepared to close branches in Warrington and Evesham. Regulatory coverage centred on the ASA’s decision to ban a Sports Direct advertisement over a misleading reference-price claim, a ruling Frasers disputed.

Key messages:

- Frasers Group accounted for 12.1% of tracked-company mentions and ranked #3 among 10 in September 2026.
- Coverage concentrated on Leadership, Strategy & M&A and Stores, Property & High Street.
- 195 captured company mentions were recorded in September 2026.
- Frasers Group targeted majority control of Hugo Boss — The Independent.

Leading themes:

- Leadership, Strategy & M&A: 66.7% of Frasers Group's coverage (theme index 4.13, net tone 0)
- Stores, Property & High Street: 16.9% of Frasers Group's coverage (theme index 2.86, net tone +3)
- Policy & Regulation: 9.2% of Frasers Group's coverage (theme index 1.51, net tone −89)

Notable positive coverage:

- 1 September 2026, retailgazette.co.uk: [Sports Direct's first Everlast Gyms+ in Europe is "more than just a place to shop"](https://www.retailgazette.co.uk/blog/2026/09/sports-direct-dublin/). Frasers Group has opened an 85,000 sq ft Sports Direct Everlast Gyms+ flagship in Dublin, its first Everlast Gyms+ location outside the UK. The former Debenhams site combines sports retail, fitness, food and leisure and created 75 jobs.
- 3 September 2026, insidermedia.com: [Pair of milestone deals at The Boulevard - destination is owned by Frasers Group](https://www.insidermedia.com/news/ireland/pair-of-milestone-deals-at-the-boulevard-destination-is-owned-by-frasers-group). Frasers Group-owned The Boulevard outlet in Banbridge has secured Crocs and Hollister as new tenants. The destination reported record 2025 sales and footfall, up 11.5% and 12.3% respectively.
- 7 September 2026, retailgazette.co.uk: [HiiClub makes "a natural partner" for Flannels' stores](https://www.retailgazette.co.uk/blog/2026/09/flannels-hiiclub-hiigrind/). Frasers Group-owned Flannels has expanded its HiiGrind coffee-shop partnership to its Metrocentre flagship. The retailer says hospitality and fitness concepts help turn stores into destinations beyond conventional shopping.

Notable negative coverage:

- 27 September 2026, aol.ca: [Sports chain to exit high street branch as closing down sale launched](https://www.aol.ca/articles/sports-chain-exit-high-street-172200000.html). Sports Direct is closing its Birchwood Shopping Centre branch in Warrington, while another Evesham store is reportedly due to close. The article notes Frasers Group’s broader strategy of relocating sites and recent megastore expansion.
- 27 September 2026, thesun.co.uk: [High street sports chain with over 500 stores to shut branch forever as it launches closing down sale](https://www.thesun.co.uk/money/40507954/high-street-sports-chain-shuts-branch-forever-sale/). Sports Direct is shutting its Birchwood Shopping Centre store in Warrington and has launched a closing-down sale. The chain is also closing an Evesham branch, although Frasers Group is described as often relocating stores and has opened a new megastore.
- 22 September 2026, afr.com: [Accent Group puts board up for vote to defend against Frasers bid](https://www.afr.com/companies/retail/accent-group-puts-board-up-for-vote-to-defend-against-frasers-bid-20260922-p60zhu). Frasers Group's takeover bid for Accent Group remains opposed by Accent's board, which is putting most directors up for re-election. Frasers owns 22.9% of Accent and has criticised its performance, while Accent describes the bid as inadequate and opportunistic.

- [Frasers Group deep dive](https://www.omniscan.ai/benchmarks/uk-retail-2026-09?entity=frasersgroup&view=deep-dive)
- [Frasers Group PDF report](https://www.omniscan.ai/benchmarks/uk-retail-2026-09/reports/frasersgroup.pdf)

### JD Sports

**Results pressure framed JD Sports’ expansion and leadership agenda**

JD Sports ranked 3rd of 10 by average monthly share of coverage (12.1%) in the UK Non-Grocery Retail benchmark for September 2026, with 196 mentions and a net tone of −1.

JD Sports reported a 19.7% fall in first-half adjusted pre-tax profit and a 0.7% sales decline, with Reuters highlighting weak North American trading and the maintained full-year earnings outlook. The retailer recorded 196 mentions and a 12.1% share of tracked-company mentions, ranking joint third among the supplied cohort. Trading and results was the largest subject area with 82 mentions, followed by leadership, strategy and M&A with 62; stores and property accounted for 18, while online, digital and delivery recorded 12. Leadership coverage included the appointments of John Mersho as North America CEO and Mike Grimes as group chief marketing officer. JD Sports also agreed a franchise partnership with Grupo Axo to enter Mexico from 2027, targeting more than 140 stores and e-commerce. Other developments included the Trafford Centre opening of its largest global store and the reported use of AI search and merchandising tools to improve online product discovery and performance.

Key messages:

- JD Sports accounted for 12.1% of tracked-company mentions and ranked #3 among 10 in September 2026.
- Coverage concentrated on Trading & Results and Leadership, Strategy & M&A.
- 196 captured company mentions were recorded in September 2026.
- First-half profit and sales declines amid North American weakness — Reuters

Leading themes:

- Trading & Results: 41.8% of JD Sports's coverage (theme index 1.64, net tone −68)
- Leadership, Strategy & M&A: 31.6% of JD Sports's coverage (theme index 1.51, net tone +55)
- Stores, Property & High Street: 9.2% of JD Sports's coverage (theme index 1.32, net tone +22)

Notable positive coverage:

- 3 September 2026, internetretailing.net: [JD Sports uncovers multi-million-pound growth opportunity from personalised offers](https://internetretailing.net/jd-sports-uncovers-multi-million-pound-growth-opportunity-from-personalised-offers/). JD Sports identified a multi-million-pound first-year opportunity to increase in-store loyalty sales through personalised offers following trials with HyperFinity. The trials found relevance and behavioural targeting were more effective than simply increasing discounts.
- 3 September 2026, ww.fashionnetwork.com: [JD Sports names Verde Digital to 'optimise for the next era of search' in Canada](https://ww.fashionnetwork.com/news/Jd-sports-names-verde-digital-to-optimise-for-the-next-era-of-search-in-canada,1863209.html). JD Sports has appointed Verde Digital for a 12-month programme to improve Google and AI-search visibility in Canada. The work will initially target footwear searches as JD Sports expands its Canadian presence.
- 3 September 2026, prolificnorth.co.uk: [Leeds AI tech scale-up helps JD Sports identify multi-million-pound loyalty opportunity](https://www.prolificnorth.co.uk/news/leeds-ai-tech-scale-up-helps-jd-sports-identify-multi-million-pound-loyalty-opportunity/). JD Sports UK says an AI-powered personalisation trial with HyperFinity found more relevant loyalty offers outperform larger incentives. The retailer identified a multi-million-pound opportunity to increase in-store loyalty sales when scaling the programme.

Notable negative coverage:

- 23 September 2026, standard.co.uk: [JD Sports grapples with ‘tough’ consumer backdrop as sales weaken](https://www.standard.co.uk/business/business-news/jd-sports-north-america-nike-experts-b1298019.html). JD Sports reported lower first-half sales and a one-fifth fall in adjusted pre-tax profit, citing cost-of-living pressures, weak footwear launches and subdued demand. It said North America was particularly weak, though Asia Pacific sales rose and running and apparel showed momentum.
- 23 September 2026, reuters.com: [JD Sports first half profit hit by North American weakness](https://www.reuters.com/business/retail-consumer/jd-sports-first-half-profit-hit-by-north-american-weakness-2026-09-23/). JD Sports reported a 19.7% fall in first-half adjusted pre-tax profit and a 0.7% sales decline, driven particularly by weak North American trading. The group maintained its downgraded full-year earnings outlook.
- 23 September 2026, sharecast.com: [FTSE 100 movers: Rentokil boosted by upgrade; JD Sports slumps after results](https://www.sharecast.com/news/risers-and-fallers/ftse-100-movers-rentokil-boosted-by-upgrade-jd-sports-slumps-after-results--23652422.html). JD Sports reported a 0.7% sales decline and a 20.5% fall in operating profit for the half year to 1 August. It warned that challenging conditions, including cost-of-living pressures and promotional activity, would likely continue.

- [JD Sports deep dive](https://www.omniscan.ai/benchmarks/uk-retail-2026-09?entity=jdsports&view=deep-dive)
- [JD Sports PDF report](https://www.omniscan.ai/benchmarks/uk-retail-2026-09/reports/jdsports.pdf)

### Debenhams Group

**Asset sales and earnings define Debenhams Group’s September**

Debenhams Group ranked 5th of 10 by average monthly share of coverage (11.3%) in the UK Non-Grocery Retail benchmark for September 2026, with 182 mentions and a net tone of +50.

Debenhams Group’s coverage was led by the $16m sale of Nasty Gal and the £90m sale of automation and reassignment of the lease for its Sheffield distribution centre, both linked to its capital-light marketplace strategy and balance sheet. Results reporting included first-half GMV growth of 1.8%, EBITDA of £20m against a £3m loss a year earlier, and a 13.9% increase in adjusted core profit to £24m. The group recorded 182 mentions, representing 11.3% of tracked-company mentions and placing it fifth among the cohort. Leadership, strategy and M&A was the largest subject area with 63 mentions, followed by online, digital and delivery with 33, trading and results with 32, and products, ranges and brands with 18. Other company developments included Iain McDonald’s appointment as non-executive chair and consideration of shop-in-shop concessions for Boohoo and PrettyLittleThing. Coverage also addressed the launch of Debenhams’ 2026 beauty advent calendar and complaints to the ICO about its marketing-email unsubscribe process.

Key messages:

- Debenhams Group accounted for 11.3% of tracked-company mentions and ranked #5 among 10 in September 2026.
- Coverage concentrated on Leadership, Strategy & M&A and Online, Digital & Delivery.
- 182 captured company mentions were recorded in September 2026.
- Nasty Gal sold to WSG Brands for $16m — Drapers

Leading themes:

- Leadership, Strategy & M&A: 34.6% of Debenhams Group's coverage (theme index 1.67, net tone +52)
- Online, Digital & Delivery: 18.1% of Debenhams Group's coverage (theme index 1.94, net tone +30)
- Trading & Results: 17.6% of Debenhams Group's coverage (theme index 0.61, net tone +88)

Notable positive coverage:

- 10 September 2026, theretailbulletin.com: [Debenhams sells Sheffield distribution centre to Primark in £90m deal](https://www.theretailbulletin.com/fashion/debenhams-sells-sheffield-distribution-centre-to-primark-in-90m-deal-10-09-2026/). Debenhams Group sold automation and reassigned the lease for its Sheffield distribution centre to Primark in a £90 million deal. The proceeds are intended to reduce debt while a third-party logistics agreement supports ongoing fulfilment.
- 15 September 2026, wwd.com: [Debenhams Group Sells Nasty Gal to WSG Brands as It Pursues a Leaner, Efficient Marketplace Model](https://wwd.com/business-news/mergers-acquisitions/debenhams-group-sale-nasty-gal-wsg-brands-marketplace-model-1239234861/). Debenhams Group has sold Nasty Gal to WSG Brands for $16 million as it shifts towards a capital-light, marketplace-led model. The group said the disposal strengthens its balance sheet and follows the sale of automation at its Sheffield distribution centre.
- 15 September 2026, retailgazette.co.uk: [Debenhams Group sells Nasty Gal brand to Von Dutch owner](https://www.retailgazette.co.uk/blog/2026/09/debenhams-sells-nasty-gal/). Debenhams Group has sold the Nasty Gal brand and its global intellectual property rights to WSG Brands for £12m. The group said the disposal supports its capital-light marketplace strategy and balance-sheet strengthening.

Notable negative coverage:

- 23 September 2026, cityam.com: [Debenhams owner faces complaints to data protection watchdog](https://www.cityam.com/debenhams-owner-faces-complaints-to-data-protection-watchdog/). Debenhams Group faces complaints to the ICO over the complexity of its marketing-email unsubscribe process and repeated review requests. The watchdog said it is monitoring complaint trends and could act where data-protection rules are breached.
- 19 September 2026, livemint.com: [Boohoo’s New Chairman Stirs Controversy as Broker Drops Coverage](https://www.livemint.com/companies/boohoos-new-chairman-stirs-controversy-as-broker-drops-coverage-11789756651352.html). Debenhams Group, formerly Boohoo Group, appointed former director Iain McDonald as chairman, prompting Shore Capital to stop coverage over governance concerns. Its shares fell 2.2%, while the broker said the appointment risked damaging the company's reputation.
- 7 September 2026, bbc.co.uk: [Need To Know Suffolk - Is Ipswich Debenhams plan a 'waste of money'?](https://www.bbc.co.uk/sounds/play/p0p8dm2l). The article reports that the long-vacant former Debenhams store in Ipswich is to be demolished after purchase by the borough council. The site has been empty since the former store closed.

- [Debenhams Group deep dive](https://www.omniscan.ai/benchmarks/uk-retail-2026-09?entity=debenhamsgroup&view=deep-dive)
- [Debenhams Group PDF report](https://www.omniscan.ai/benchmarks/uk-retail-2026-09/reports/debenhamsgroup.pdf)

### Next

**Profit upgrade and policy interventions shape Next’s September profile**

Next ranked 6th of 10 by average monthly share of coverage (9.1%) in the UK Non-Grocery Retail benchmark for September 2026, with 147 mentions and a net tone of +44.

Next’s first-half results led the agenda: profit rose 10.5% to £569m and the retailer raised full-year pre-tax profit guidance to about £1.26bn, while cutting its UK second-half sales-growth forecast amid inflation, mortgage and employment pressures. Next ranked sixth with 9.1% of tracked-company mentions, totalling 147. Trading and results dominated with 63 mentions, followed by products, ranges and brands with 35, policy and regulation with 20, and pricing, value and promotions with 11. The BBC also reported Next’s Employment Appeal Tribunal victory over a £30m equal-pay ruling, although disputes over overtime, rest breaks and night premiums remained. Policy coverage included Lord Simon Wolfson’s calls for restraint on tax rises and planning reform, while InternetRetailing reported that online sales grew 7.4%. Product and value stories ranged from Metro’s inclusion of Next in a workwear blouse guide to the Daily Record’s comparison between a £12.99 Lidl rug and a £70 Next design.

Key messages:

- Next accounted for 9.1% of tracked-company mentions and ranked #6 among 10 in September 2026.
- Coverage concentrated on Trading & Results and Product, Ranges & Brands.
- 147 captured company mentions were recorded in September 2026.
- Next’s profit guidance increase and first-half performance — Financial Times

Leading themes:

- Trading & Results: 42.9% of Next's coverage (theme index 1.65, net tone +56)
- Product, Ranges & Brands: 23.8% of Next's coverage (theme index 1.65, net tone +54)
- Policy & Regulation: 13.6% of Next's coverage (theme index 2.35, net tone +45)

Notable positive coverage:

- 7 September 2026, cityam.com: [Next dodges 'hammer blow' in equal pay victory](https://www.cityam.com/next-dodges-hammer-blow-in-equal-pay-victory/). Next won an equal-pay appeal allowing warehouse operatives to be paid more than shop-floor staff because of differing recruitment and retention pressures. The retailer said an unsuccessful appeal would have harmed UK retail employment.
- 7 September 2026, reuters.com: [UK retailer Next wins appeal in equal pay case](https://www.reuters.com/business/world-at-work/uk-retailer-next-wins-appeal-equal-pay-case-2026-09-07/). Next won an Employment Appeal Tribunal appeal allowing it to continue paying warehouse workers more than sales consultants on basic pay, citing recruitment and retention pressures. The tribunal upheld findings on some other pay terms.
- 16 September 2026, cityam.com: [Can cautious Wolfson keep stunning Next shareholders?](https://www.cityam.com/can-cautious-wolfson-keep-stunning-next-shareholders/). The article examines Next chief executive Lord Simon Wolfson's long tenure, cautious forecasting approach and record of outperforming expectations. It also covers sales growth, online-platform expansion, acquisition strategy and potential succession questions.

Notable negative coverage:

- 23 September 2026, mirror.co.uk: [New Lidl's £13 'stylish' item similar to £70 Next version out Sunday](https://www.mirror.co.uk/money/shopping-deals/new-lidls-13-stylish-dining-37692345). Lidl launched a £12.99 rug presented as a lower-cost alternative to a similar £70 Shabby Chic by Rachel Ashwell rug sold by Next. The article compares the products' design, materials and prices.
- 23 September 2026, wwd.com: [Fashion's Living Wage Promises Still Outpace Workers' Pay](https://wwd.com/sourcing-journal/industry-news/fashion-checker-living-wages-brand-promises-2026-1239256447/). Clean Clothes Campaign said fashion brands' public living-wage commitments generally exceed disclosed progress. A Bangladesh garment worker supplying Next, Hugo Boss and M&S described low pay and workplace mistreatment.
- 20 September 2026, walesonline.co.uk: [Man died after falling down escalator in Next](https://www.walesonline.co.uk/news/wales-news/man-died-after-falling-down-34637369). An inquest concluded that Torfaen councillor David Allen Yeowell died accidentally after falling backwards down an escalator at Next's Cwmbran store. He later developed brain haemorrhages and died in hospital.

- [Next deep dive](https://www.omniscan.ai/benchmarks/uk-retail-2026-09?entity=next&view=deep-dive)
- [Next PDF report](https://www.omniscan.ai/benchmarks/uk-retail-2026-09/reports/next.pdf)

### Kingfisher

**Profit upgrade and Screwfix strength define Kingfisher’s September profile**

Kingfisher ranked 7th of 10 by average monthly share of coverage (8.9%) in the UK Non-Grocery Retail benchmark for September 2026, with 143 mentions and a net tone of +28.

Kingfisher raised full-year profit guidance after first-half adjusted pre-tax profit increased 9.9% to £404 million, Reuters reported. Strong Screwfix trading, market-share gains in Poland and Spain, margin improvement and cost control accompanied softer B&Q sales and mixed conditions in France. Kingfisher recorded 143 mentions and ranked seventh, with an 8.9% share of tracked-company mentions. Trading and results dominated the subject mix with 77 mentions, followed by policy and regulation with 28, products, ranges and brands with 12, and online, digital and delivery with seven. Policy coverage centred on B&Q being named in the government’s minimum-wage enforcement round for underpaying £456,934 to 4,530 workers, with the retailer saying staff had been repaid. Other developments included Screwfix LIVE registrations running more than 10% ahead of the equivalent point in 2025.

Key messages:

- Kingfisher accounted for 8.9% of tracked-company mentions and ranked #7 among 10 in September 2026.
- Coverage concentrated on Trading & Results and Policy & Regulation.
- 143 captured company mentions were recorded in September 2026.
- Kingfisher raised its annual profit outlook following stronger first-half profit — Reuters.

Leading themes:

- Trading & Results: 53.8% of Kingfisher's coverage (theme index 2.16, net tone +68)
- Policy & Regulation: 19.6% of Kingfisher's coverage (theme index 3.74, net tone −82)
- Product, Ranges & Brands: 8.4% of Kingfisher's coverage (theme index 0.53, net tone +42)

Notable positive coverage:

- 11 September 2026, retailgazette.co.uk: [B&Q becomes first major UK home improvement retailer to sell renewable Flogas bottles](https://www.retailgazette.co.uk/blog/2026/09/bq-renewable-flogas-bottles/). B&Q will allocate certified renewable BioLPG equivalent to 10% of its propane gas-bottle volumes through a mass-balance scheme. The initiative forms part of B&Q's sustainability strategy to reduce product-related carbon emissions.
- 22 September 2026, rte.ie: [Kingfisher raises annual profit outlook after strong H1](https://www.rte.ie/news/business/2026/0922/1592489-kingfisher-half-year-results/). Kingfisher raised its full-year profit forecast after first-half adjusted pre-tax profit rose 9.9% to £404m. Growth at Screwfix and international operations offset weaker sales at B&Q and Brico Dépôt France.
- 22 September 2026, insightdiy.co.uk: [Kingfisher Poland, Iberia & Screwfix France Post LFL Sales Growth](https://www.insightdiy.co.uk/news/kingfisher-poland-iberia--screwfix-france-post-lfl-sales-growth/16854.htm). Kingfisher reported half-year like-for-like sales growth in Poland, Iberia and Screwfix France, supported by trade, e-commerce and marketplace initiatives. French Brico Dépôt sales declined amid weaker building-material demand and website-launch issues.

Notable negative coverage:

- 10 September 2026, reuters.com: [UK retailers stock charcoal linked to Paraguay deforestation, group says](https://www.reuters.com/business/retail-consumer/uk-retailers-stock-charcoal-linked-paraguay-deforestation-group-says-2026-09-10/). Global Witness alleged that charcoal sold by B&Q was linked to deforestation in Paraguay's Gran Chaco. B&Q did not respond to Reuters' request for comment.
- 16 September 2026, mirror.co.uk: [New Aldi £5 cleaning tool kit similar to £56 B&Q version out Sunday](https://www.mirror.co.uk/money/shopping-deals/new-aldi-5-cleaning-tool-37668526). Aldi is launching a £4.99 magnetic window cleaner compared with a similar £55.99 product sold through B&Q. The article highlights the substantial price difference while noting that both products are designed for thin or single-glazed panes.
- 3 September 2026, itv.com: [B&Q among firms named and shamed by government for not paying minimum wage](https://www.itv.com/news/2026-09-03/b-and-q-among-firms-named-and-shamed-by-government-for-not-paying-minimum-wage). B&Q was named by the government for underpaying £456,934 to 4,530 workers under minimum-wage rules. B&Q said the shortfalls were unintentional, related to geographical-allowance calculations, and were repaid in July 2025.

- [Kingfisher deep dive](https://www.omniscan.ai/benchmarks/uk-retail-2026-09?entity=kingfisher&view=deep-dive)
- [Kingfisher PDF report](https://www.omniscan.ai/benchmarks/uk-retail-2026-09/reports/kingfisher.pdf)

### Currys

**Summer demand and service initiatives define Currys’ September coverage**

Currys ranked 8th of 10 by average monthly share of coverage (6.7%) in the UK Non-Grocery Retail benchmark for September 2026, with 108 mentions and a net tone of +54.

Currys reported 7% group like-for-like sales growth, including 6% in the UK and Ireland, supported by World Cup television demand, heatwaves and cooling-product sales. It ranked eighth with 6.7% of tracked-company mentions, representing 108 mentions. The subject mix was led by trading and results (32), followed by pricing, value and promotions (21), leadership, strategy and M&A (12), and products, ranges and brands (11). Other developments included smart televisions from £139.99 with Freely access and a campaign promoting technology that reduces household waste. Currys also began recruiting around 1,000 seasonal workers, while reports of former chief executive Alex Baldock’s move to Boots featured in leadership coverage. Currys said it was extending Video Diagnostics to returns and separately using AI tools across stores and service operations, while The Irish Times reported on two customers’ appliance faults and the retailer’s response.

Key messages:

- Currys accounted for 6.7% of tracked-company mentions and ranked #8 among 10 in September 2026.
- Coverage concentrated on Trading & Results and Pricing, Value & Promotions.
- 108 captured company mentions were recorded in September 2026.
- Summer trading delivered 7% group like-for-like sales growth — Reuters.

Leading themes:

- Trading & Results: 29.6% of Currys's coverage (theme index 1.08, net tone +91)
- Pricing, Value & Promotions: 19.4% of Currys's coverage (theme index 3.53, net tone +57)
- Leadership, Strategy & M&A: 11.1% of Currys's coverage (theme index 0.48, net tone +33)

Notable positive coverage:

- 8 September 2026, theglobeandmail.com: [Currys Non-Executive Director Elaine Bucknor Buys Shares](https://www.theglobeandmail.com/investing/markets/stocks/DSITF/pressreleases/4483554/currys-non-executive-director-elaine-bucknor-buys-shares/). Currys non-executive director Elaine Bucknor bought 1,000 ordinary shares at 152.2p each on 28 August. The disclosed transaction is presented as a modest signal of director confidence and shareholder alignment.
- 10 September 2026, reuters.com: [UK retailer Currys posts 7% growth in like-for-like sales](https://www.reuters.com/business/retail-consumer/uk-retailer-currys-posts-7-growth-first-quarter-revenue-2026-09-10/). Currys posted 7% like-for-like sales growth for the 17 weeks to 29 August. Demand for cooling products during the heatwave and growth in its Nordic business supported performance.
- 10 September 2026, retailgazette.co.uk: [Currys sales jump 7% as heatwave fuelled demand for cooling tech](https://www.retailgazette.co.uk/blog/2026/09/currys-sales-jump-7-as-heatwave-fuelled-demand-for-cooling-tech/). Currys reported 7% like-for-like sales growth in the 17 weeks to 29 August, helped by demand for cooling technology during the heatwave. It also cited growth in B2B, services, newer categories and AI-enabled computing.

Notable negative coverage:

- 21 September 2026, irishtimes.com: [‘At my wits’ end’: Currys customer’s new fridge-freezer stopped working within days](https://www.irishtimes.com/your-money/2026/09/21/kitchen-appliances-on-the-blink-leave-currys-customers-seeking-clarity/). Two Currys Ireland customers reported prolonged problems resolving faults with newly bought kitchen appliances, including poor communication and delayed repairs. Currys apologised, said both cases had been resolved and is reviewing their handling.
- 29 September 2026, nwemail.co.uk: [Police release CCTV after three laptops stolen from Barrow Currys](https://www.nwemail.co.uk/news/26591467.police-appeal-three-laptops-stolen-barrow/). Police have released CCTV after three display laptops were stolen from Currys in Barrow on 24 September. Officers are seeking information about the suspect.
- 18 September 2026, leaderlive.co.uk: [Man left 'astonished' by Wrexham Currys treatment as he paid £2,700 for 'used' laptop](https://www.leaderlive.co.uk/news/26558240.watchdog-uncovers-currys-order-fraud---including-wrexham/). A BBC Watchdog investigation examined complaints that Currys customers received used, fake or incorrect high-value technology products. Currys said such cases were exceptionally rare, and one customer received a refund and compensation.

- [Currys deep dive](https://www.omniscan.ai/benchmarks/uk-retail-2026-09?entity=currys&view=deep-dive)
- [Currys PDF report](https://www.omniscan.ai/benchmarks/uk-retail-2026-09/reports/currys.pdf)

### ASOS

**ASOS’s return to growth leads a broad September fashion agenda**

ASOS ranked 9th of 10 by average monthly share of coverage (6.3%) in the UK Non-Grocery Retail benchmark for September 2026, with 102 mentions and a net tone of +61.

ASOS’s return to quarterly GMV growth led September’s coverage, with Drapers reporting adjusted EBITDA up by more than 25% year on year alongside stronger full-price sales, sourcing improvements and customer growth in the UK and Germany. The retailer recorded 102 mentions, representing a 6.3% pooled share of tracked-company mentions and placing it ninth in the competitive ranking. Trading and results was the largest subject area with 37 mentions, followed by products, ranges and brands with 29, online, digital and delivery with 12, and leadership, strategy and M&A with nine. Product coverage included the launch of a 51-piece adaptive clothing range developed with Tilting the Lens and disabled people, as well as a 12-piece TTYA capsule for tall women. ASOS also appointed Law Roach as its first stylist in residence, supporting seasonal campaigns, digital styling content and the relaunch of ASOS Magazine. Its digital proposition received further attention through curation, AI styling, virtual try-on and outfit-led shopping, while the revived print and digital magazine supported its positioning as a curated fashion destination.

Key messages:

- ASOS accounted for 6.3% of tracked-company mentions and ranked #9 among 10 in September 2026.
- Coverage concentrated on Trading & Results and Product, Ranges & Brands.
- 102 captured company mentions were recorded in September 2026.
- ASOS returns to GMV growth as profits jump — Drapers

Leading themes:

- Trading & Results: 36.3% of ASOS's coverage (theme index 1.35, net tone +84)
- Product, Ranges & Brands: 28.4% of ASOS's coverage (theme index 1.97, net tone +79)
- Online, Digital & Delivery: 11.8% of ASOS's coverage (theme index 1.15, net tone +17)

Notable positive coverage:

- 2 September 2026, wwd.com: [TTYA Teams With Asos on Capsule, New Clothing Brand for Tall Women](https://wwd.com/fashion-news/fashion-features/ttya-asos-capsule-tall-women-new-clothing-brand-lab-1239194637/). ASOS will launch a 12-piece TTYA [Lab] capsule for tall women during London Fashion Week. Under the partnership, TTYA retains brand and creative control while ASOS provides sourcing, manufacturing, logistics and retail infrastructure.
- 3 September 2026, retailgazette.co.uk: [Steven Amir on ASOS Magazine being "something physical, considered and collectible"](https://www.retailgazette.co.uk/blog/2026/09/asos-steven-amir/). ASOS has revived its print and digital magazine as part of its Autumn/Winter 2026 campaign to provide style guidance and build its positioning as a curated fashion destination. The retailer said featured campaign products, including a zebra-print dress and embellished jacket, sold out within hours.
- 8 September 2026, retailgazette.co.uk: [ASOS: online fashion's next battleground is guidance, not choice](https://www.retailgazette.co.uk/blog/2026/09/asos-online-fashions-guidance/). ASOS is prioritising curation, AI styling, virtual try-on and outfit-led shopping to reduce choice overload in online fashion. The retailer says users of its Buy The Look feature spend three times longer on its site.

Notable negative coverage:

- 22 September 2026, puck.news: [Prada’s Skirt Advocacy & Law Roach’s Asos Logic](https://puck.news/pradas-skirt-advocacy-and-law-roachs-asos-logic/). ASOS has appointed Law Roach as stylist-in-residence for seasonal campaigns and its magazine. The article notes ASOS retail sales fell 15% year on year to £2.3bn in 2025 and argues the marketing partnership alone will not resolve its wider business challenges.
- 18 September 2026, statista.com: [GMV of asos.com 2016-2026](https://www.statista.com/forecasts/1218310/asos-revenue-development-ecommercedb/). Statista reports that asos.com GMV rose to a peak in 2021 before declining, with a further 2026 forecast referenced. ASOS is described as a global online fashion retailer.

- [ASOS deep dive](https://www.omniscan.ai/benchmarks/uk-retail-2026-09?entity=asos&view=deep-dive)
- [ASOS PDF report](https://www.omniscan.ai/benchmarks/uk-retail-2026-09/reports/asos.pdf)

### Pets at Home

**Retail turnaround and veterinary growth shaped September coverage**

Pets at Home ranked 10th of 10 by average monthly share of coverage (2.0%) in the UK Non-Grocery Retail benchmark for September 2026, with 33 mentions and a net tone of +24.

Yahoo Finance reported on Pets at Home’s trading position, citing weaker FY26 retail and group profit alongside veterinary growth and 4.9% first-quarter retail revenue growth, while Shore Capital highlighted lower prices as part of the retail turnaround. Pets at Home ranked tenth with 33 mentions, representing 2% of tracked-company mentions in September. Trading and results was the leading subject with 15 mentions, while regulatory scrutiny and leadership decisions broadened the month’s agenda. Stories included the CMA’s findings on the UK veterinary market, which Pets at Home said it was comfortable with, although scrutiny of veterinary pricing and ownership remained a risk. The company also appointed Phil Hackney and Sarah Findlater and continued its share buyback programme. Other developments included the Pet Pals education programme reaching one million children and an employment tribunal awarding £18,277 to a disabled warehouse worker after finding failures to make reasonable adjustments.

Key messages:

- Pets at Home accounted for 2% of tracked-company mentions and ranked #10 among 10 in September 2026.
- Coverage concentrated on Trading & Results and Policy & Regulation.
- 33 captured company mentions were recorded in September 2026.
- Yahoo Finance: FY26 retail and group profit declined while veterinary growth and first-quarter retail revenue supported the turnaround account.

Leading themes:

- Trading & Results: 45.5% of Pets at Home's coverage (theme index 1.68, net tone +33)
- Policy & Regulation: 15.2% of Pets at Home's coverage (theme index 2.4, net tone −20)
- Other: 12.1% of Pets at Home's coverage (theme index 8.71, net tone +50)

Notable positive coverage:

- 14 September 2026, retailgazette.co.uk: [Pets at Home COO: "Pet Pals creates genuine moments of joy and customer magic"](https://www.retailgazette.co.uk/blog/2026/09/pets-at-home-pals/). Pets at Home said its Pet Pals in-store education programme has reached one million children, with workshops delivered across 396 stores. The retailer reported higher bookings and attendance in summer 2026 and plans to continue developing the programme.
- 14 September 2026, retailtechinnovationhub.com: [Industry veteran Phil Hackney returns to Pets at Home for Supply Chain Distribution Director role -- Retail Technology Innovation Hub](https://retailtechinnovationhub.com/home/2026/9/13/industry-veteran-phil-hackney-returns-to-pets-at-home-for-supply-chain-and-distribution-director-role). Pets at Home has appointed Phil Hackney as Supply Chain and Distribution Director and Sarah Findlater as Group Chief People Officer. Both appointments support the retailer's operational and strategic leadership plans.
- 3 September 2026, lse.co.uk: [Shore Capital starts Pets at Home at 'buy'](https://www.lse.co.uk/news/shore-capital-starts-pets-at-home-at-buy-pr8zd8jf1p40ze6.html). Shore Capital initiated Pets at Home with a buy rating and 265p target, arguing its retail turnaround is gaining traction through lower prices and better availability. It highlighted growth and cash generation from the Vet Group alongside recovery potential in retail.

Notable negative coverage:

- 22 September 2026, independent.co.uk: [Disabled worker wins £18k after walking upstairs to use loo for months](https://www.independent.co.uk/news/uk/home-news/pets-at-home-mihaela-bonciog-b3054153.html). A Pets at Home warehouse worker won £18,277 after an employment tribunal found the company failed to make reasonable adjustments for her disability. The ruling concerned delayed provision of an ergonomic chair and communication of access to a nearer disabled toilet.

- [Pets at Home deep dive](https://www.omniscan.ai/benchmarks/uk-retail-2026-09?entity=petsathome&view=deep-dive)
- [Pets at Home PDF report](https://www.omniscan.ai/benchmarks/uk-retail-2026-09/reports/petsathome.pdf)

## Methodology

- **Share of coverage**: an organisation's mentions divided by all mentions of the organisations tracked in the same sector that month, in UK earned media. It is the central measure of media visibility in Omniscan benchmarks. "Average monthly share" is the mean of the monthly shares across the reporting period.
- **Mention**: one article that covers an organisation, classified as positive, neutral or negative in tone. Articles are deduplicated, and an organisation's own websites and passing sponsorship name-checks are excluded, so only earned media counts.
- **Net tone**: positive mentions minus negative mentions, as a percentage of all mentions (range −100 to +100).
- **Themes**: every article is assigned to one of the sector's editorial themes. A theme index above 1 means the organisation is covered on that theme more than its peers are; below 1 means less.
- **Calculation**: every figure is computed directly from the classified articles; narrative summaries are checked against those figures.
- **Sources**: UK national and international, trade and specialist, regional and local, and aggregator and syndication earned media.

## Other UK Non-Grocery Retail editions

- [UK retail media reputation tracker – 2026 year to date](https://www.omniscan.ai/benchmarks/uk-retail-2026-ytd.md)
- [UK retail media reputation tracker – H1 2026](https://www.omniscan.ai/benchmarks/uk-retail-2026-h1.md)
- [UK retail media reputation tracker – July 2026](https://www.omniscan.ai/benchmarks/uk-retail-2026-07.md)
- [UK retail media reputation tracker – August 2026](https://www.omniscan.ai/benchmarks/uk-retail-2026-08.md)
- [All Omniscan media benchmarks](https://www.omniscan.ai/benchmarks.md)

## How to cite

Omniscan, "UK retail media reputation tracker", September 2026 (1 September 2026–30 September 2026), published 4 October 2026. https://www.omniscan.ai/benchmarks/uk-retail-2026-09