Omniscan intelligence ·
UK high street food chains AI reputation tracker
How Google, ChatGPT and Claude compare food chains, recommend places to eat and discuss their reputations.
24 food chains · 10 questions · 3 AI assistants
In short
McDonald's is named in 81% of AI answers, more than any other chain. Among food chains named in at least one answer in five, Greggs is described most positively (91% of mentions) and Burger King is described most negatively (45%).
Which food chains does AI name?
Share of answers that mention each chain.
- McDonald's 81%
- Greggs 63%
- KFC 60%
- Burger King 58%
- Subway 48%
- Nando's 31%
- Five Guys 29%
- Pret A Manger 24%
- Domino's 19%
- Costa Coffee 16%
- LEON 15%
- Caffè Nero 13%
- Pizza Hut 13%
- Starbucks 12%
- Taco Bell 12%
- Popeyes 10%
- Itsu 9%
- Wetherspoon 9%
- Chicken Cottage 8%
- Chipotle 8%
- Honest Burgers 7%
- Bleecker 7%
- Wagamama 5%
- Gail's 5%
- McDonald's 84%
- Greggs 64%
- KFC 64%
- Burger King 58%
- Subway 54%
- Five Guys 42%
- Pret A Manger 30%
- Nando's 26%
- LEON 18%
- Domino's 16%
- Itsu 16%
- Popeyes 14%
- Costa Coffee 12%
- Gail's 10%
- Starbucks 10%
- Caffè Nero 10%
- Taco Bell 8%
- Pizza Hut 8%
- Wagamama 8%
- Honest Burgers 6%
- Bleecker 6%
- Wetherspoon 2%
- Chicken Cottage 2%
- Chipotle 0%
- McDonald's 94%
- Greggs 82%
- KFC 82%
- Burger King 80%
- Subway 56%
- Nando's 52%
- Pret A Manger 36%
- Domino's 32%
- Five Guys 30%
- Costa Coffee 26%
- Wetherspoon 24%
- Pizza Hut 20%
- LEON 20%
- Starbucks 18%
- Caffè Nero 16%
- Popeyes 12%
- Itsu 12%
- Chicken Cottage 12%
- Honest Burgers 12%
- Bleecker 8%
- Taco Bell 6%
- Chipotle 6%
- Wagamama 6%
- Gail's 2%
- McDonald's 64%
- Greggs 42%
- Burger King 36%
- KFC 34%
- Subway 34%
- Taco Bell 22%
- Chipotle 18%
- Nando's 14%
- Five Guys 14%
- Caffè Nero 12%
- Chicken Cottage 10%
- Pizza Hut 10%
- Costa Coffee 10%
- Domino's 10%
- LEON 8%
- Starbucks 8%
- Pret A Manger 6%
- Bleecker 6%
- Popeyes 4%
- Honest Burgers 4%
- Wetherspoon 2%
- Gail's 2%
- Itsu 0%
- Wagamama 0%
How does AI describe them?
Tone of each chain's own mentions, ordered by net tone (positive minus negative).
Positive Neutral Negative
- Bleecker 100% +100
- Honest Burgers 100% +100
- Itsu 100% +100
- LEON 91% +87
- Wetherspoon 86% 14% +86
- Greggs 91% +85
- Caffè Nero 84% 11% +79
- Nando's 87% 11% +76
- Five Guys 84% 14% +70
- Pret A Manger 72% 19% +53
- Popeyes 67% 27% +40
- Domino's 55% 17% 28% +27
- Chipotle 58% 33% +25
- Costa Coffee 50% 21% 29% +21
- McDonald's 53% 15% 32% +21
- Subway 54% 10% 36% +18
- Pizza Hut 42% 26% 32% +10
- Taco Bell 50% 44% +6
- KFC 44% 14% 41% +3
- Burger King 46% 9% 45% +1
- Starbucks 22% 22% 56% −34
- Chicken Cottage 92% −84
Food chains mentioned too rarely to judge their tone are not shown.
Who does AI single out?
For each question: the chain the assistants most often pick as their answer, and the one they criticise most. Percentages are shares of that question's answers.
- Which UK fast food chain is the best? Picked as the answer: Greggs 73%
- Which UK fast food chain offers the best value for money? Picked as the answer: Greggs 60% Criticised most:Burger King 33%
- Where can I get the best burger on the UK high street? Picked as the answer: Honest Burgers 40% Criticised most:McDonald's 27%
- Which high street chain does the best coffee and breakfast? Picked as the answer: Caffè Nero 40% Criticised most:Starbucks 60%
- Which fast food chains have the healthiest options? Picked as the answer: Itsu 27% Criticised most:KFC 20%
- Which UK fast food chains are best for vegetarians and vegans? Picked as the answer: Wagamama 20% Criticised most:McDonald's 27%
- Which UK fast food chains have the best loyalty app and rewards? Picked as the answer: McDonald's 33% Criticised most:Deliveroo 20%
- Why has fast food got so expensive, and which chains have raised prices most? Criticised most:McDonald's 100%
- Which UK fast food chains have had food hygiene or safety problems? Criticised most:Subway 87%
- Which UK fast food chains treat their staff best? Picked as the answer: Five Guys 40% Criticised most:KFC 67%
Picked as the answer Singled out critically
Does it depend which assistant you ask?
Share of each assistant's answers that mention each chain. The ten most named are shown.
| Chain | ChatGPT | Claude | |
|---|---|---|---|
| McDonald's | 84% | 94% | 64% |
| Greggs | 64% | 82% | 42% |
| KFC | 64% | 82% | 34% |
| Burger King | 58% | 80% | 36% |
| Subway | 54% | 56% | 34% |
| Nando's | 26% | 52% | 14% |
| Five Guys | 42% | 30% | 14% |
| Pret A Manger | 30% | 36% | 6% |
| Domino's | 16% | 32% | 10% |
| Costa Coffee | 12% | 26% | 10% |
Which sources shape the answers?
Share of answers citing each website.
- reddit.com 18%
- mcdonalds.com 15%
- yougov.com 11%
- breakroom.cc 9%
- timeout.com 9%
- youtube.com 9%
- foodserviceequipmentjournal.com 9%
- subway.com 9%
15%
is the most any chain's own website is cited (mcdonalds.com). Independent guides, regulators and comparison sites write most of the answer.
What comms teams can do about it
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1
Plan campaigns around the guides AI cites
Prioritise relevant food guides, polling, employee-review sites and brand pages. Match outreach to the customer need: value, burgers, coffee, vegetarian choice or rewards.
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2
Make practical information easier to reuse
Keep menu details, prices, nutrition and rewards terms current and easy to find. Give publishers clear evidence to support accurate comparisons rather than relying on broad brand claims.
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3
Address the issues behind negative coverage
Check which price, hygiene and employment stories recur. Make current information and the response to specific concerns accessible, then track whether the same questions become more accurate and balanced.
Method
10 questions UK customers ask, put repeatedly to ChatGPT, Claude and Google AI Overviews with the United Kingdom as the user's location, 24 September 2026. Naming figures are shares of all answers; tone figures are shares of each chain's own mentions.
Cite as: Omniscan, “UK high street food chains AI reputation tracker”, September 2026, https://www.omniscan.ai/ai-benchmarks/uk-food-chains
See how the press covers food chains: UK fast food & QSR media reputation tracker →