Omniscan intelligence · 1 January 2026–31 August 2026

UK fast food & QSR media reputation tracker

Compare share of voice, sentiment and themes for McDonald's, Greggs, KFC and 7 peers across 4,067 UK earned-media mentions, Jan–Aug 2026.

Reporting period
1 January 2026–31 August 2026
Articles analysed
5,183
Earned-media mentions
4,067
Organisations compared
10

Organisations in the benchmark

  • McDonald's
  • Greggs
  • KFC
  • Domino's
  • Nando's
  • Pret a Manger
  • Subway
  • Burger King
  • Wagamama
  • Five Guys

What the benchmark compares

Explore share of voice, monthly visibility, coverage volume, positive and negative sentiment, net media tone and editorial themes. Compare the full cohort, then open an organisation-level deep dive for its news-cycle movement, leading themes and coverage evidence.

McDonald's led average share of voice at 26.9%.