Omniscan intelligence · 1 January 2026–30 September 2026

UK accounting & business software media reputation tracker

Compare share of voice, sentiment and themes for Sage, Xero, Intuit QuickBooks and 4 peers across 694 UK earned-media mentions, Jan–Sep 2026.

Reporting period: 1 January 2026–30 September 2026
Articles analysed: 1,715
Earned-media mentions: 694
Organisations compared: 7

Organisations in the benchmark

Sage
Xero
Intuit QuickBooks
FreeAgent
IRIS Software Group
The Access Group
Dext

What the benchmark compares

Explore share of voice, monthly visibility, coverage volume, positive and negative sentiment, net media tone and editorial themes. Compare the full cohort, then open an organisation-level deep dive for its news-cycle movement, leading themes and coverage evidence.

Sage led average share of voice at 41.7%.