Reputation benchmarks

Global FMCG Reputation Index

Compare company sentiment across reputation categories, subcategories and individual issues in global earned media.

47 companies · 9 categories · 576 issues

1 January 2026–31 August 2026

UK IT services & resellers media reputation tracker

Compare share of voice, sentiment and themes for Softcat, Bytes Technology, Computacenter and 4 peers across 497 UK earned-media mentions, Jan–Aug 2026.

497 mentions · 7 organisations

1 January 2026–31 August 2026

UK accounting & business software media reputation tracker

Compare share of voice, sentiment and themes for Sage, Xero, Intuit QuickBooks and 4 peers across 606 UK earned-media mentions, Jan–Aug 2026.

606 mentions · 7 organisations

1 January 2026–31 August 2026

UK airlines media reputation tracker

Compare share of voice, sentiment and themes for easyJet, British Airways, Ryanair and 5 peers across 17,830 UK earned-media mentions, Jan–Aug 2026.

17,830 mentions · 8 organisations

1 January 2026–31 August 2026

UK airports media reputation tracker

Compare share of voice, sentiment and themes for Heathrow, Gatwick, Manchester Airport and 6 peers across 12,079 UK earned-media mentions, Jan–Aug 2026.

12,079 mentions · 9 organisations

1 January 2026–31 August 2026

UK alcoholic drinks media reputation tracker

Compare share of voice, sentiment and themes for Diageo, Heineken UK, Carlsberg Britvic and 6 peers across 3,251 UK earned-media mentions, Jan–Aug 2026.

3,251 mentions · 9 organisations

1 January 2026–31 August 2026

UK asset managers media reputation tracker

Compare share of voice, sentiment and themes for BlackRock, Schroders, Aberdeen Group and 8 peers across 4,428 UK earned-media mentions, Jan–Aug 2026.

4,428 mentions · 11 organisations

1 January 2026–31 August 2026

UK automotive media reputation tracker

Compare share of voice, sentiment and themes for JLR, Nissan, BMW and 7 peers across 12,928 UK earned-media mentions, Jan–Aug 2026.

12,928 mentions · 10 organisations

1 January 2026–31 August 2026

UK banking media reputation tracker

Compare share of voice, sentiment and themes for Lloyds, NatWest, Barclays and 7 peers across 12,870 UK earned-media mentions, Jan–Aug 2026.

12,870 mentions · 10 organisations

1 January 2026–31 August 2026

UK beauty & personal care media reputation tracker

Compare share of voice, sentiment and themes for Boots, Superdrug, Savers and 6 peers across 3,287 UK earned-media mentions, Jan–Aug 2026.

3,287 mentions · 9 organisations

1 January 2026–31 August 2026

UK bus & coach operators media reputation tracker

Compare share of voice, sentiment and themes for Mobico, FirstGroup, Stagecoach and 4 peers across 2,936 UK earned-media mentions, Jan–Aug 2026.

2,936 mentions · 7 organisations

1 January 2026–31 August 2026

UK car retail & marketplaces media reputation tracker

Compare share of voice, sentiment and themes for Auto Trader, Motorpoint, Vertu Motors and 6 peers across 1,145 UK earned-media mentions, Jan–Aug 2026.

1,145 mentions · 9 organisations

1 January 2026–31 August 2026

UK construction contractors media reputation tracker

Compare share of voice, sentiment and themes for Balfour Beatty, Kier Group, Morgan Sindall and 7 peers across 2,729 UK earned-media mentions, Jan–Aug 2026.

2,729 mentions · 10 organisations

1 January 2026–31 August 2026

UK cybersecurity media reputation tracker

Compare share of voice, sentiment and themes for Sophos, Darktrace, NCC Group and 3 peers across 256 UK earned-media mentions, Jan–Aug 2026.

256 mentions · 6 organisations

1 January 2026–31 August 2026

UK defence media reputation tracker

Compare share of voice, sentiment and themes for BAE Systems, Rolls-Royce, Babcock International and 7 peers across 6,636 UK earned-media mentions, Jan–Aug 2026.

6,636 mentions · 10 organisations

1 January 2026–31 August 2026

UK energy suppliers media reputation tracker

Compare share of voice, sentiment and themes for Octopus Energy, British Gas / Centrica, E.ON Next and 7 peers across 4,413 UK earned-media mentions, Jan–Aug 2026.

4,413 mentions · 10 organisations

1 January 2026–31 August 2026

UK facilities management & contract catering media reputation tracker

Compare share of voice, sentiment and themes for Compass Group, Sodexo, Mitie and 3 peers across 778 UK earned-media mentions, Jan–Aug 2026.

778 mentions · 6 organisations

1 January 2026–31 August 2026

UK fast food & QSR media reputation tracker

Compare share of voice, sentiment and themes for McDonald's, Greggs, KFC and 7 peers across 4,067 UK earned-media mentions, Jan–Aug 2026.

4,067 mentions · 10 organisations

1 January 2026–31 August 2026

UK food & FMCG media reputation tracker

Compare share of voice, sentiment and themes for Unilever, Nestlé, Mondelez and 7 peers across 5,505 UK earned-media mentions, Jan–Aug 2026.

5,505 mentions · 10 organisations

1 January 2026–31 August 2026

UK food delivery & meal kits media reputation tracker

Compare share of voice, sentiment and themes for Deliveroo, Just Eat, Uber Eats and 2 peers across 1,549 UK earned-media mentions, Jan–Aug 2026.

1,549 mentions · 5 organisations

1 January 2026–31 August 2026

UK gambling operators media reputation tracker

Compare share of voice, sentiment and themes for Flutter Entertainment, Entain, evoke and 2 peers across 2,583 UK earned-media mentions, Jan–Aug 2026.

2,583 mentions · 5 organisations

1 January 2026–31 August 2026

UK grocers media reputation tracker

Compare share of voice, sentiment and themes for Sainsbury's, Tesco, Asda and 8 peers across 27,589 UK earned-media mentions, Jan–Aug 2026.

27,589 mentions · 11 organisations

1 January 2026–31 August 2026

UK hospitality media reputation tracker

Compare share of voice, sentiment and themes for JD Wetherspoon, Greene King, Mitchells & Butlers and 6 peers across 3,628 UK earned-media mentions, Jan–Aug 2026.

3,628 mentions · 9 organisations

1 January 2026–31 August 2026

UK housebuilders media reputation tracker

Compare share of voice, sentiment and themes for Barratt Redrow, Taylor Wimpey, Persimmon and 6 peers across 4,956 UK earned-media mentions, Jan–Aug 2026.

4,956 mentions · 9 organisations

1 January 2026–31 August 2026

UK insurers and retirement media reputation tracker

Compare share of voice, sentiment and themes for Aviva, Legal & General, Standard Life plc and 7 peers across 3,869 UK earned-media mentions, Jan–Aug 2026.

3,869 mentions · 10 organisations

1 January 2026–31 August 2026

UK investment platforms media reputation tracker

Compare share of voice, sentiment and themes for Hargreaves Lansdown, AJ Bell, interactive investor and 6 peers across 3,452 UK earned-media mentions, Jan–Aug 2026.

3,452 mentions · 9 organisations

1 January 2026–31 August 2026

UK miners media reputation tracker

Compare share of voice, sentiment and themes for Rio Tinto, Glencore, Anglo American and 5 peers across 11,373 UK earned-media mentions, Jan–Aug 2026.

11,373 mentions · 8 organisations

1 January 2026–31 August 2026

UK oil & gas media reputation tracker

Compare share of voice, sentiment and themes for BP, Shell, Harbour Energy and 7 peers across 4,713 UK earned-media mentions, Jan–Aug 2026.

4,713 mentions · 10 organisations

1 January 2026–31 August 2026

UK parcel carriers media reputation tracker

Compare share of voice, sentiment and themes for Royal Mail, Evri, DPD and 4 peers across 2,320 UK earned-media mentions, Jan–Aug 2026.

2,320 mentions · 7 organisations

1 January 2026–31 August 2026

UK payments & fintech media reputation tracker

Compare share of voice, sentiment and themes for Wise, Klarna, PayPal and 9 peers across 1,222 UK earned-media mentions, Jan–Aug 2026.

1,222 mentions · 12 organisations

1 January 2026–31 August 2026

UK pharma media reputation tracker

Compare share of voice, sentiment and themes for GSK, AstraZeneca, Pfizer and 7 peers across 5,285 UK earned-media mentions, Jan–Aug 2026.

5,285 mentions · 10 organisations

1 January 2026–31 August 2026

UK private healthcare media reputation tracker

Compare share of voice, sentiment and themes for Bupa, AXA Health, Vitality and 5 peers across 719 UK earned-media mentions, Jan–Aug 2026.

719 mentions · 8 organisations

1 January 2026–31 August 2026

UK professional services media reputation tracker

Compare share of voice, sentiment and themes for Deloitte, PwC, EY and 5 peers across 1,975 UK earned-media mentions, Jan–Aug 2026.

1,975 mentions · 8 organisations

1 January 2026–31 August 2026

UK property portals & estate agents media reputation tracker

Compare share of voice, sentiment and themes for Rightmove, Zoopla, OnTheMarket and 7 peers across 5,473 UK earned-media mentions, Jan–Aug 2026.

5,473 mentions · 10 organisations

1 January 2026–31 August 2026

UK rail operators media reputation tracker

Compare share of voice, sentiment and themes for Avanti West Coast, LNER, Northern and 7 peers across 5,874 UK earned-media mentions, Jan–Aug 2026.

5,874 mentions · 10 organisations

1 January 2026–31 August 2026

UK recruitment & staffing media reputation tracker

Compare share of voice, sentiment and themes for Hays, PageGroup, Robert Walters and 4 peers across 359 UK earned-media mentions, Jan–Aug 2026.

359 mentions · 7 organisations

1 January 2026–31 August 2026

UK retail media reputation tracker

Compare share of voice, sentiment and themes for Next, Primark, Frasers Group and 7 peers across 10,817 UK earned-media mentions, Jan–Aug 2026.

10,817 mentions · 10 organisations

1 January 2026–31 August 2026

UK telecoms media reputation tracker

Compare share of voice, sentiment and themes for BT / EE, VodafoneThree, Virgin Media O2 and 5 peers across 5,556 UK earned-media mentions, Jan–Aug 2026.

5,556 mentions · 8 organisations

1 January 2026–31 August 2026

UK tobacco & nicotine media reputation tracker

Compare share of voice, sentiment and themes for BAT, Imperial Brands, Philip Morris and 2 peers across 929 UK earned-media mentions, Jan–Aug 2026.

929 mentions · 5 organisations

1 January 2026–31 August 2026

UK veterinary groups media reputation tracker

Compare share of voice, sentiment and themes for IVC Evidensia, CVS Group, Medivet and 3 peers across 524 UK earned-media mentions, Jan–Aug 2026.

524 mentions · 6 organisations

1 January 2026–31 August 2026

UK waste & recycling media reputation tracker

Compare share of voice, sentiment and themes for Biffa, Veolia, Suez UK and 3 peers across 642 UK earned-media mentions, Jan–Aug 2026.

642 mentions · 6 organisations

1 January 2026–31 August 2026

UK water companies media reputation tracker

Compare share of voice, sentiment and themes for Thames Water, Severn Trent, United Utilities and 9 peers across 9,397 UK earned-media mentions, Jan–Aug 2026.

9,397 mentions · 12 organisations