Omniscan intelligence · 1 September 2026–30 September 2026

UK defence media reputation tracker

Compare share of voice, sentiment and themes for BAE Systems, Rolls-Royce, Babcock International and 7 peers across 886 UK earned-media mentions, Sep–Sep 2026.

Reporting period: 1 September 2026–30 September 2026
Articles analysed: 1,889
Earned-media mentions: 886
Organisations compared: 10

Organisations in the benchmark

BAE Systems
Rolls-Royce
Babcock International
QinetiQ
Thales
Leonardo UK
MBDA
Chemring
Cohort plc
Serco

What the benchmark compares

Explore share of voice, monthly visibility, coverage volume, positive and negative sentiment, net media tone and editorial themes. Compare the full cohort, then open an organisation-level deep dive for its news-cycle movement, leading themes and coverage evidence.

BAE Systems led average share of voice at 33.1%.