Omniscan intelligence · 1 January 2026–31 July 2026

UK defence media reputation tracker

Compare share of voice, sentiment and themes for BAE Systems, Rolls-Royce, Babcock International and 7 peers across 6,047 UK earned-media mentions, Jan–Jul 2026.

Reporting period
1 January 2026–31 July 2026
Articles analysed
14,367
Earned-media mentions
6,047
Organisations compared
10

Organisations in the benchmark

  • BAE Systems
  • Rolls-Royce
  • Babcock International
  • QinetiQ
  • Thales
  • Leonardo UK
  • MBDA
  • Chemring
  • Cohort plc
  • Serco

What the benchmark compares

Explore share of voice, monthly visibility, coverage volume, positive and negative sentiment, net media tone and editorial themes. Compare the full cohort, then open an organisation-level deep dive for its news-cycle movement, leading themes and coverage evidence.

BAE Systems led average share of voice at 31.6%.