Omniscan intelligence · 1 January 2026–30 June 2026

UK gambling operators media benchmark

Compare share of voice, sentiment and themes for Flutter Entertainment, Entain, evoke and 2 peers across 4,726 UK earned-media mentions, Jan–Jun 2026.

Reporting period
1 January 2026–30 June 2026
Articles analysed
7,224
Earned-media mentions
4,726
Organisations compared
5

Organisations in the benchmark

  • Flutter Entertainment
  • Entain
  • evoke
  • bet365
  • Betfred

What the benchmark compares

Explore share of voice, monthly visibility, coverage volume, positive and negative sentiment, net media tone and editorial themes. Compare the full cohort, then open an organisation-level deep dive for its news-cycle movement, leading themes and coverage evidence.

Flutter Entertainment led average share of voice at 34.4%.