Omniscan intelligence · 1 January 2026–30 June 2026

UK insurers and retirement media benchmark

Compare share of voice, sentiment and themes for Aviva, Legal & General, Phoenix Group and 7 peers across 2,273 UK earned-media mentions, Jan–Jun 2026.

Reporting period
1 January 2026–30 June 2026
Articles analysed
10,345
Earned-media mentions
2,273
Organisations compared
10

Organisations in the benchmark

  • Aviva
  • Legal & General
  • Phoenix Group
  • Scottish Widows
  • Royal London
  • M&G
  • Aegon UK
  • Just Group
  • Pension Insurance Corporation
  • Rothesay

What the benchmark compares

Explore share of voice, monthly visibility, coverage volume, positive and negative sentiment, net media tone and editorial themes. Compare the full cohort, then open an organisation-level deep dive for its news-cycle movement, leading themes and coverage evidence.

Aviva led average share of voice at 19.7%.