Omniscan intelligence · 1 January 2026–31 July 2026

UK telecoms media reputation tracker

Compare share of voice, sentiment and themes for BT / EE, VodafoneThree, Virgin Media O2 and 5 peers across 5,300 UK earned-media mentions, Jan–Jul 2026.

Reporting period
1 January 2026–31 July 2026
Articles analysed
3,947
Earned-media mentions
5,300
Organisations compared
8

Organisations in the benchmark

  • BT / EE
  • VodafoneThree
  • Virgin Media O2
  • Sky
  • TalkTalk
  • CityFibre
  • Hyperoptic
  • Community Fibre

What the benchmark compares

Explore share of voice, monthly visibility, coverage volume, positive and negative sentiment, net media tone and editorial themes. Compare the full cohort, then open an organisation-level deep dive for its news-cycle movement, leading themes and coverage evidence.

BT / EE led average share of voice at 27.6%.