Omniscan intelligence · 1 January 2026–30 September 2026

UK telecoms media reputation tracker

Compare share of voice, sentiment and themes for BT / EE, VodafoneThree, Virgin Media O2 and 5 peers across 6,395 UK earned-media mentions, Jan–Sep 2026.

Reporting period: 1 January 2026–30 September 2026
Articles analysed: 5,005
Earned-media mentions: 6,395
Organisations compared: 8

Organisations in the benchmark

BT / EE
VodafoneThree
Virgin Media O2
Sky
TalkTalk
CityFibre
Hyperoptic
Community Fibre

What the benchmark compares

Explore share of voice, monthly visibility, coverage volume, positive and negative sentiment, net media tone and editorial themes. Compare the full cohort, then open an organisation-level deep dive for its news-cycle movement, leading themes and coverage evidence.

BT / EE led average share of voice at 30.8%.