Omniscan intelligence · 1 August 2026–31 August 2026

UK tobacco & nicotine media reputation tracker

Compare share of voice, sentiment and themes for BAT, Imperial Brands, Philip Morris and 2 peers across 161 UK earned-media mentions, Aug–Aug 2026.

Reporting period
1 August 2026–31 August 2026
Articles analysed
407
Earned-media mentions
161
Organisations compared
5

Organisations in the benchmark

  • BAT
  • Imperial Brands
  • Philip Morris
  • JTI
  • Elf Bar

What the benchmark compares

Explore share of voice, monthly visibility, coverage volume, positive and negative sentiment, net media tone and editorial themes. Compare the full cohort, then open an organisation-level deep dive for its news-cycle movement, leading themes and coverage evidence.

Imperial Brands led average share of voice at 42.2%.