Omniscan intelligence · 1 January 2026–31 August 2026

UK tobacco & nicotine media reputation tracker

Compare share of voice, sentiment and themes for BAT, Imperial Brands, Philip Morris and 2 peers across 929 UK earned-media mentions, Jan–Aug 2026.

Reporting period: 1 January 2026–31 August 2026
Articles analysed: 2,656
Earned-media mentions: 929
Organisations compared: 5

Organisations in the benchmark

BAT
Imperial Brands
Philip Morris
JTI
Elf Bar

What the benchmark compares

Explore share of voice, monthly visibility, coverage volume, positive and negative sentiment, net media tone and editorial themes. Compare the full cohort, then open an organisation-level deep dive for its news-cycle movement, leading themes and coverage evidence.

BAT led average share of voice at 41.3%.