Omniscan intelligence · 1 July 2026–31 July 2026

UK car retail & marketplaces media reputation tracker

Compare share of voice, sentiment and themes for Auto Trader, Motorpoint, Vertu Motors and 6 peers across 156 UK earned-media mentions, Jul–Jul 2026.

Reporting period
1 July 2026–31 July 2026
Articles analysed
403
Earned-media mentions
156
Organisations compared
9

Organisations in the benchmark

  • Auto Trader
  • Motorpoint
  • Vertu Motors
  • Lookers
  • Arnold Clark
  • Sytner
  • cinch
  • Motorway
  • Carwow

What the benchmark compares

Explore share of voice, monthly visibility, coverage volume, positive and negative sentiment, net media tone and editorial themes. Compare the full cohort, then open an organisation-level deep dive for its news-cycle movement, leading themes and coverage evidence.

Auto Trader led average share of voice at 28.8%.