Omniscan intelligence · 1 January 2026–31 August 2026
UK car retail & marketplaces media reputation tracker
Compare share of voice, sentiment and themes for Auto Trader, Motorpoint, Vertu Motors and 6 peers across 1,145 UK earned-media mentions, Jan–Aug 2026.
- Reporting period
- 1 January 2026–31 August 2026
- Articles analysed
- 3,269
- Earned-media mentions
- 1,145
- Organisations compared
- 9
Organisations in the benchmark
- Auto Trader
- Motorpoint
- Vertu Motors
- Lookers
- Arnold Clark
- Sytner
- cinch
- Motorway
- Carwow
What the benchmark compares
Explore share of voice, monthly visibility, coverage volume, positive and negative sentiment, net media tone and editorial themes. Compare the full cohort, then open an organisation-level deep dive for its news-cycle movement, leading themes and coverage evidence.
Auto Trader led average share of voice at 33.9%.