Omniscan intelligence · 1 January 2026–30 September 2026

UK car retail & marketplaces media reputation tracker

Compare share of voice, sentiment and themes for Auto Trader, Motorpoint, Vertu Motors and 6 peers across 1,276 UK earned-media mentions, Jan–Sep 2026.

Reporting period: 1 January 2026–30 September 2026
Articles analysed: 3,581
Earned-media mentions: 1,276
Organisations compared: 9

Organisations in the benchmark

Auto Trader
Motorpoint
Vertu Motors
Lookers
Arnold Clark
Sytner
cinch
Motorway
Carwow

What the benchmark compares

Explore share of voice, monthly visibility, coverage volume, positive and negative sentiment, net media tone and editorial themes. Compare the full cohort, then open an organisation-level deep dive for its news-cycle movement, leading themes and coverage evidence.

Auto Trader led average share of voice at 33.5%.