Omniscan intelligence · 1 September 2026–30 September 2026

UK fast food & QSR media reputation tracker

Compare share of voice, sentiment and themes for McDonald's, Greggs, KFC and 7 peers across 649 UK earned-media mentions, Sep–Sep 2026.

Reporting period: 1 September 2026–30 September 2026
Articles analysed: 730
Earned-media mentions: 649
Organisations compared: 10

Organisations in the benchmark

McDonald's
Greggs
KFC
Domino's
Nando's
Pret a Manger
Subway
Burger King
Wagamama
Five Guys

What the benchmark compares

Explore share of voice, monthly visibility, coverage volume, positive and negative sentiment, net media tone and editorial themes. Compare the full cohort, then open an organisation-level deep dive for its news-cycle movement, leading themes and coverage evidence.

Greggs led average share of voice at 31.7%.