Omniscan intelligence · 1 July 2026–31 July 2026

UK rail operators media reputation tracker

Compare share of voice, sentiment and themes for Avanti West Coast, LNER, Northern and 7 peers across 693 UK earned-media mentions, Jul–Jul 2026.

Reporting period
1 July 2026–31 July 2026
Articles analysed
1,116
Earned-media mentions
693
Organisations compared
10

Organisations in the benchmark

  • Avanti West Coast
  • LNER
  • Northern
  • TransPennine Express
  • Southeastern
  • South Western Railway
  • Great Western Railway
  • c2c
  • Greater Anglia
  • ScotRail

What the benchmark compares

Explore share of voice, monthly visibility, coverage volume, positive and negative sentiment, net media tone and editorial themes. Compare the full cohort, then open an organisation-level deep dive for its news-cycle movement, leading themes and coverage evidence.

ScotRail led average share of voice at 16.4%.