Omniscan intelligence · 1 January 2026–31 July 2026

UK rail operators media reputation tracker

Compare share of voice, sentiment and themes for Avanti West Coast, LNER, Northern and 7 peers across 5,257 UK earned-media mentions, Jan–Jul 2026.

Reporting period
1 January 2026–31 July 2026
Articles analysed
8,219
Earned-media mentions
5,257
Organisations compared
10

Organisations in the benchmark

  • Avanti West Coast
  • LNER
  • Northern
  • TransPennine Express
  • Southeastern
  • South Western Railway
  • Great Western Railway
  • c2c
  • Greater Anglia
  • ScotRail

What the benchmark compares

Explore share of voice, monthly visibility, coverage volume, positive and negative sentiment, net media tone and editorial themes. Compare the full cohort, then open an organisation-level deep dive for its news-cycle movement, leading themes and coverage evidence.

ScotRail led average share of voice at 15.8%.