Omniscan intelligence · 1 July 2026–31 July 2026

UK rail operators media reputation tracker

Compare share of voice, sentiment and themes for Avanti West Coast, LNER, Northern and 7 peers across 644 UK earned-media mentions, Jul–Jul 2026.

Reporting period: 1 July 2026–31 July 2026
Articles analysed: 1,063
Earned-media mentions: 644
Organisations compared: 10

Organisations in the benchmark

Avanti West Coast
LNER
Northern
TransPennine Express
Southeastern
South Western Railway
Great Western Railway
c2c
Greater Anglia
ScotRail

What the benchmark compares

Explore share of voice, monthly visibility, coverage volume, positive and negative sentiment, net media tone and editorial themes. Compare the full cohort, then open an organisation-level deep dive for its news-cycle movement, leading themes and coverage evidence.

ScotRail led average share of voice at 18.5%.