Omniscan intelligence · 1 January 2026–31 August 2026

UK rail operators media reputation tracker

Compare share of voice, sentiment and themes for Avanti West Coast, LNER, Northern and 7 peers across 5,874 UK earned-media mentions, Jan–Aug 2026.

Reporting period: 1 January 2026–31 August 2026
Articles analysed: 9,277
Earned-media mentions: 5,874
Organisations compared: 10

Organisations in the benchmark

Avanti West Coast
LNER
Northern
TransPennine Express
Southeastern
South Western Railway
Great Western Railway
c2c
Greater Anglia
ScotRail

What the benchmark compares

Explore share of voice, monthly visibility, coverage volume, positive and negative sentiment, net media tone and editorial themes. Compare the full cohort, then open an organisation-level deep dive for its news-cycle movement, leading themes and coverage evidence.

ScotRail led average share of voice at 17.1%.